NZ627843B2 - Method and device for publishing promotion contents and computer storage medium - Google Patents
Method and device for publishing promotion contents and computer storage medium Download PDFInfo
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- NZ627843B2 NZ627843B2 NZ627843A NZ62784312A NZ627843B2 NZ 627843 B2 NZ627843 B2 NZ 627843B2 NZ 627843 A NZ627843 A NZ 627843A NZ 62784312 A NZ62784312 A NZ 62784312A NZ 627843 B2 NZ627843 B2 NZ 627843B2
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- NZ
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- Prior art keywords
- client
- promotion content
- type
- platform
- promotion
- Prior art date
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- 230000000875 corresponding Effects 0.000 claims description 18
- 238000004590 computer program Methods 0.000 claims 1
- 238000000034 method Methods 0.000 description 3
- 238000010586 diagram Methods 0.000 description 2
- 230000003287 optical Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/10—File systems; File servers
- G06F16/13—File access structures, e.g. distributed indices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/80—Information retrieval; Database structures therefor; File system structures therefor of semi-structured data, e.g. markup language structured data such as SGML, XML or HTML
- G06F16/83—Querying
- G06F16/838—Presentation of query results
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
Abstract
Disclosed is a device for publishing promotion content. The device comprises a setting module (201), a selecting module (202) and a issue module (203). The setting module (201) is configured to set up publishing parameters for a promotion content. The publishing parameters comprise types of platforms and types of devices suitable for the promotion content. The selecting module (202) is configured to select a promotion content suitable for a client according to the publishing parameters of the promotion content after receives a login request from the client. The login request contains type of platform and type of device of the client. The issue module (203) is configure to issue a description file of the promotion content to the client, and issue at least one resource file of the promotion content suitable for the client according to a resource request from the client. s and types of devices suitable for the promotion content. The selecting module (202) is configured to select a promotion content suitable for a client according to the publishing parameters of the promotion content after receives a login request from the client. The login request contains type of platform and type of device of the client. The issue module (203) is configure to issue a description file of the promotion content to the client, and issue at least one resource file of the promotion content suitable for the client according to a resource request from the client.
Description
Method and Device for Publishing Promotion Contents and
Computer Storage Medium
This patent application claims priority of a Chinese Patent Application No.
201110447849.X filed on December 28, 2011, entitled "Method and Device for Publishing
Promotion Contents", whose applicant is Tencent Technology (Shenzhen) Co., Ltd. The full
text of the application is incorporated by reference in the present application.
FIELD OF THE TECHNICAL
The present disclosure relates to Internet technology, particularly to a method, and
device for pushing promotion contents to different platforms or devices and computer
storage medium.
BACKGROUND
Most of existing processes for pushing promotion contents can only be used in a few
specific platforms, which cannot be compatible with some other platforms or devices. For
example, the promotion content pushing platform of Apple Inc only supports iOS
operating system platform, while the promotion content pushing platform of Google Inc
supports Android and iOS operating system platform.
In addition, the existing processes for pushing the promotion contents cannot
achieve a precise delivery according to functions of clients. For example, by using the
existing processes, the service provider cannot push promotion contents according to
information about whether a client has opened a specific function or not.
SUMMARY
In view of the above, a method and device for publishing promotion content and
computer storage medium are provided in the present disclosure. The method and device
have a better compatibility and by which accurate deliveries of the promotion contents
can be achieved.
The technical scheme of the present disclosure will be discussed in detail below.
According to an embodiment of the present disclosure, a method for publishing
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promotion contents includes:
setting up, by a server, publishing parameters for a promotion content, the
publishing parameters comprising types of platforms and types of devices suitable for the
promotion content;
receiving, by the server, a login request from a client, the login request containing
type of platform and type of device of the client;
selecting, by the server, a promotion content suitable for the client according to the
publishing parameters of the promotion content, the type of the platform and the type of
the device of the client;
issuing, by the server, a description file of the promotion content selected to the
client;
receiving, by the server, a resource request from the client; and
issuing, by the server, at least one resource file of the promotion content selected to
the client.
Another example of the present disclosure also provides a device for publishing
promotion content, including:
a setting module, configured to set up publishing parameters for a promotion
content, the publishing parameters comprising types of platforms and types of devices
suitable for the promotion content;
a selecting module, configured to select a promotion content suitable for a client
according to the publishing parameters of the promotion content after receiving a login
request from the client, the login request containing type of platform and type of device
of the client; and
an issue module, configure to issue a description file of the promotion content to the
client, and issue at least one resource file of the promotion content suitable for the client
according to a resource request from the client.
Yet another example of the present disclosure also provides a computer storage
medium, which stores computer programs performing the method for publishing
promotion content according to an example of the present disclosure.
According to the example of the present disclosure, the server issues an information
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description file to the client. The client then downloads promotion content suitable for its
own operation system platform and device according to the information description file.
Thus the method can be used in different platforms and devices including iOS, Android,
WinCE, S60v3 and etc. The server disclosed in the present disclosure can identify the
platform of the client, the type of the device and the function opened on the client, thus
an accurate delivery of promotion content to specific type of client can be achieved.
BRIEF DESCRIPTION OF THE DRAWINGS
Figure 1 is a flowchart illustrating a method for publishing promotion contents
according to an example of the present disclosure;
Figure 2 is a schematic diagram illustrating architecture of a device for publishing
promotion contents according to an example of the present disclosure.
DETAILED DESCRIPTION
To make the objective, technical solutions and advantages of the present invention
clearer, examples of the present invention would be described in further detail with
reference to the drawings.
Figure 1 is a flowchart illustrating a method for publishing promotion contents
(namely, promotion content publishing method) according to an example of the present
disclosure. According to figure 1, the method includes the following steps.
In step 101, publishing parameters of a promotion content are configured in a server,
and resource files of the promotion content are deployed.
According to the example of the present disclosure, the publishing parameters of the
promotion content are configured based on types of platforms and types of devices of
clients suitable for the promotion content.
The promotion content includes at least one of the following: texts, images,
animations, videos and contents in other multi-media formats.
The publishing parameters are used to indicate the types of the platforms and
devices suitable for the promotion content, published time information (such as a valid
starting and ending time, display duration and etc.), background information (such as a
Uniform Resource Locator (URL) of a background image, etc.), a target URL, display policy
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information (such as whether to allow a user to close and etc.). The publishing
parameters may be stored in a publishing parameter list in a database. According to an
example of the present disclosure, fields of the publishing parameter list are listed in
Table 1:
Table 1: publishing parameter list
FIELD DESCRIPTION NOTE
ID An ID of a promotion Globally unique,
content used to determine whether the
promotion content has been issued, and
to report statistical data from the client
Platform Types of compatible For example, may include iOs, Android,
platforms, i.e. the S60 and etc
types of operating
systems
Device Types of compatible For example, may include iPhone, iPad,
devices Android, S60v3, S60v5 and etc
Version A range of versions of The server only issues the promotion
the compatible content to a client whose operating
platforms system’s version is within this range
Start time A valid starting time The promotion content would be valid
of the promotion and issued only after the start time
content
End time A valid ending time of The promotion content would be invalid
the promotion and no longer issued after the end time
content
Continue A duration of time for Starting from the time that the client
displaying the receives the promotion content, if the
promotion content promotion content has not been clicked
open or closed during this duration,
6587315_4.docx
automatically close the promotion
content
Background Name of the The client may obtain the background
image background image of image of the promotion content from the
the promotion server according to this field
content
Enable close Whether to allow the If the value of “enable close” is true, after
user to close the the user click the promotion content, the
promotion content displayed window would be closed;
otherwise, the displayed window would
not be closed until the promotion content
becomes invalid (refer to the description
of “continue”)
URL A target URL of the The URL of the link to be jumped to after
promotion content a clicking operation
In step 102, the client sends a login request to the server, wherein the request
including the type of the platform and the type of the device of the client.
Further, the login request may further include the version of the platform (such as,
iOS 4.3.3, iOS 5 and etc.) of the client. In different versions of operating systems, different
system functions can be provided. Therefore, the server can further refine the condition
of selecting promotion contents for the clients according to the version of the platform
besides the type of the platform and the type of the device of the client. Thus a more
accurate delivery of promotion content can be achieved.
In step 103, the server selects a promotion content suitable for the client according
to the publishing parameters configured and the type of the platform and device of the
client contained in the login request.
The server may select the promotion content suitable for the client based on the
following conditions:
1) whether current time is within the duration between the valid starting time and
6587315_4.docx
valid ending time of the promotion content, the result can be obtained based on the valid
starting time of the promotion content and the valid ending time of the promotion
content in the publishing parameters;
2) whether the type of the platform and the type of the device matches the
publishing parameters of the promotion content; the result can be obtained by
comparing the type of the platform and the type of the device of the client contained in
the login request and the types of compatible platforms and the types of compatible
devices of the promotion content in the publishing parameters.
In one example of the present disclosure, the selecting conditions can be further
refined to achieve a more accurate delivery. In this example, the login request from the
client further includes the version of the platform of the client. And the server
determines whether the promotion content is suitable for the client based on “version”
configured in the publishing parameters, which refers to the range of the versions of
compatible platforms.
In another example of the present disclosure, the selecting conditions can be further
refined to achieve a more accurate delivery. In this example, the server may track the
state of a specific function on each client. When clients open/close the specific function,
the server would record the state of the specific function on the clients. And after
receiving a login request from a client, the server may make a decision on whether to
issue a promotion content based on the state of the specific function on the client.
In step 104, the server issues to the client a description file of the promotion content
selected for the client.
According to an example of the present disclosure, one description file is configured
for one promotion content. And the server would issue a same description file to all
platforms the server supports (dataflow is small because no background image is
attached). The description file includes content information corresponding to each type
of platform and device, configuration information of the publishing parameters. The
content information may include title, introduction and etc. the configuration information
of the publishing parameters may include source information of the background image
(URL of the background image), a target URL, publishing time information (such as a valid
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starting/ending time, a display duration time and etc), display policy information (such as
whether to allow the user to close and etc.) and etc. With respect to a same promotion
content, the client may only analyze the description information of its own platform and
display according to the result of the analyzing.
In step 105, after receiving the description file, the client may analyze the
description file; obtain the content information corresponding to its own platform and
the configuration information of the publishing parameters.
In the publishing parameter list, the field “platform” is used to indicate the platforms
the promotion content can be issued to or the compatible platforms. If the field “platform”
includes only one platform, the promotion content can be issued only to this platform.
The server may issue the promotion content to the user corresponding to the type of the
platform of the user based on the type of the platform contained in the login request.
While if the field “platform” includes a plurality of types of platforms, the server may
configure different background images, different target URLs to different platforms. And
the server may issue a same description file to all the platforms supported. The
description file describes configuration information corresponding to each platform. With
respect a same promotion content, the client may only analyze the description
information of its own platform and display according to the result of the analyzing.
According to an example of the present disclosure, the description file may be in a
format of Extensible Markup Language (XML).
<tips>
<tip id="bindphone" platform="android" device="" enableclose="true" transparentclose="true">
<title x="60" y="0" width="120" color="#ffffff">title of promotion content 1</title> // text
formats are different
<description x="60" y="23" width="200" >introduction of promotion content1</description>
<images> // background image
<image type="MDPI_P">weixin://PushSystemMsg/setavatar_mdpi_landscape.jpg</image>
<image type="MDPI_L">weixin://PushSystemMsg/setavatar_mdpi_potrait.jpg</image>
</images>
<url>http://misc.3g.qq.com/g/s?aid=template&tid=fast&g_f=2900</url>// target URL
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<time>
<start>201116-17</start>//valid starting time
<end>201117-17</end> //valid ending time
</time>
</tip>
<tip id="bindphone" platform="ios" device="iphone" enableclose="true"
transparentclose="true">
<title x="60" y="0" width="120" >title 2 of promotion content</title>
<description x="60" y="23" width="200" >introduction 2 of promotion content
</description>
<images>
<image
type="hd">weixin://PushSystemMsg/SystemTip_bindphone_hd.png</image>
<image
type="sd">weixin://PushSystemMsg/SystemTip_bindphone_sd.png</image>
</images>
<url>weixin://setting/bindphone</url>// target URL
<time>
<start>201117-17</start>//valid starting time
<end>201118-17</end> //valid ending time
<continue>3</continue>//display duration time
</time>
</tip>
<tip id="bindphone" platform="symbian" device="v3" enableclose="true"
transparentclose="true">
<title x="60" y="0" width="120" color="#ffffff">title 3 of promotion content </title>
<description x="60" y="23" width="200" >introduction 3 of promotion content
</description>
<images>
<image type="hd">weixin://PushSystemMsg/psm_test_hd.png</image>
6587315_4.docx
<image type="sd">weixin://PushSystemMsg/psm_test._sdpng</image>
</images>
<url>weixin://setting/bindphone</url>
<time>
<start>201116-17</start>
<end>201117-17</end>
</time>
</tip>
</tips>
In step 106, the client sends a resource request to the server according to the
configuration information corresponding to the type of the platform and the type of the
device in the description file, and obtains at least one resource file of the promotion
content designated from the server. The resource file refers to a file which the promotion
content relies on, such as a background image and etc.
According to examples described above, different platforms and different devices
use different background images. The client obtains a background image suitable for its
own device from the server according to the type attribute of background images. For
example, the background image of an iPhone 4 is a high definition (HD) image (image
type = “hd”), while the background image of an iPhone 3 or iPod is a standard definition
(HD) image (image type = “hd”).
In step 107, the server issues at least one corresponding resource file of the
promotion content according to the request of the client.
In step 108, the client displays the promotion content according to configurations in
the description file.
In step 109, after the client closes the promotion content or after the promotion
content becomes invalid, the client reports statistic data corresponding to the promotion
content to the server which would help the server to evaluate the publication of the
promotion content.
Figure 2 is a schematic diagram illustrating architecture of a device for publishing
promotion contents (namely, promotion content publishing device) according to an
6587315_4.docx
example of the present disclosure. According to figure 2, the device 200 includes the
following modules.
A setting module 201, configured to set up publishing parameters for a promotion
content. For different types of platforms and devices of the clients, different publication
parameters can be set up for a same promotion content.
A selecting module 202, configured to select a promotion content suitable for the
platform and the device of the client according to the publishing parameters of the
promotion content after receiving a login request from a client.
Preferably, the login request of the client may include: type of the platform of the
client, type of the device of the client and version of the platform of the client. The
selecting module 202 may select the promotion content suitable for the client according
to the type of the platform, the type of the device and the version of the platform of the
client.
A issue module 203, configure to issue a description file of the promotion content
selected to the client, and issue at least one resource file of the promotion content
suitable for the platform and device of the client according to a resource request of the
client; wherein the description file contains content information corresponding to each
type of platform and device and configuration information corresponding to the
publishing parameters.
Preferably, the device may further include a function judging module 204, configured
to judge whether the client has opened a specific function or some specific functions
according to a user identity (ID) contained in the login request of the client.
The selecting module 202 selects the promotion content suitable for the client
according to the type of the platform, the type of the device and a judging result from the
function judging module 204.
Preferably, the description file issued by the issue module 203 contains content
information corresponding to each type of platform and device and configuration
information corresponding to the publishing parameters. The configuration information
corresponding to the publishing parameters contains resource information of a
background image, a target URL, published time information and display policy
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information.
After receiving the description file, the client obtains the content information and
configuration information from the description file according to the type of its own
platform and device.
If modules in the above examples are implemented by software and in the form of a
product which can be sold or used independently, the modules can also be stored in a
computer readable storage medium. Based on such understanding, the technical
solutions of the present disclosure or the part contributing to the prior art may be
embodied in the form of a software product. The software product may be stored in a
storage medium, which includes a plurality of instructions making a computing device
(such as a personal computer, a server, or a network equipment) to perform all or part of
various examples of the method of the present disclosure. The storage medium may be
any kind of medium capable of storing program code, which may include any of a U disk,
a mobile hard disk, read-only memory (ROM, Read-Only Memory), random access
memory (RAM, Random Access Memory), a disk or an optical disk. Thus, examples of the
present disclosure are not limited to any specific combination of hardware and software.
Yet another example of the present disclosure also provides a computer storage
medium, which stores computer programs being executed to perform the method for
publishing promotion content according to an example of the present disclosure.
The above are only preferred examples of the present disclosure without any
intention to limit the scope of the present invention.
6587315_4.docx
Claims (11)
1. A method for publishing promotion contents, comprising: setting up, by a server, publishing parameters for a promotion content, the publishing parameters comprising types of platforms and types of devices suitable for the promotion content; receiving, by the server, a login request from a client, the login request containing type of platform and type of device of the client; selecting, by the server, a promotion content suitable for the client according to the publishing parameters of the promotion content, the type of the platform and the type of the device of the client; issuing, by the server, a description file of the promotion content selected to the client; receiving, by the server, a resource request from the client; and issuing, by the server, at least one resource file of the promotion content selected to the client.
2. The method according to claim 1, wherein, the login request of the client further comprises: version of the platform of the client; and selecting, by the server, a promotion content comprises: selecting, by the server, the promotion content suitable for the client according to the publishing parameters of the promotion content, the type of the platform, the type of the device and the version of the platform of the client.
3. The method according to claim 1 or 2, wherein, the login request from the client further comprises: a user identity (ID); the method further comprises: obtaining, by the server, information about whether the client has opened a specific function or some specific function according to the user ID; and selecting, by the server, a promotion content comprises: selecting the promotion 6587315_4.docx content suitable for the client according to the publishing parameters of the promotion content, the type of the platform, the type of the device and the information about whether the client has opened a specific function or some specific function.
4. The method according to claim 1, wherein, the description file contains content information corresponding to each type of platforms and devices and configuration information corresponding to the publishing parameters; wherein the configuration information corresponding to the publishing parameters contains resource information of a background image, a target URL, published time information and display policy information; the method further comprises: obtaining, by the client, the content information and the configuration information from the description file according to the type of its own platform and device after receiving the description file.
5. The method according to claim 1, wherein, the description file is described in XML language.
6. A device for publishing promotion content, comprising: a setting module, configured to set up publishing parameters for a promotion content, the publishing parameters comprising types of platforms and types of devices suitable for the promotion content; a selecting module, configured to select a promotion content suitable for a client according to the publishing parameters of the promotion content after receiving a login request from the client, the login request containing type of platform and type of device of the client; and an issue module, configure to issue a description file of the promotion content to the client, and issue at least one resource file of the promotion content suitable for the client according to a resource request from the client.
7. The device according to claim 6, wherein, the login request of the client further 6587315_4.docx comprises: version of the platform of the client; and the selecting module selects the promotion content suitable for the client according to the publishing parameters of the promotion content, the type of the platform, the type of the device and the version of the platform of the client.
8. The device according to claim 6 or 7, further comprising: a function judging module, configured to judge whether the client has opened a specific function or some specific functions according to a user identity (ID) contained in the login request of the client; wherein the selecting module selects the promotion content suitable for the client according to the publishing parameters of the promotion content, the type of the platform, the type of the device and a judging result from the function judging module.
9. The device according to claim 6, wherein, the description file contains content information corresponding to each type of platforms and devices and configuration information corresponding to the publishing parameters; wherein the configuration information corresponding to the publishing parameters contains resource information of a background image, a target URL, published time information and display policy information; after receiving the description file, the client obtains promotion content and configuration information from the description file according to the type of its own platform and device.
10. The device according to claim 6, wherein, the description file is described in XML language.
11. A computer storage medium, comprising at least one computer program, which is executed by a computer to perform the method according to any of claims 1 to 5. 6587315_4.docx
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201110447849.XA CN103186865B (en) | 2011-12-28 | 2011-12-28 | A kind of dissemination method of promotional content and device |
CN201110447849 | 2011-12-28 | ||
PCT/CN2012/086568 WO2013097615A1 (en) | 2011-12-28 | 2012-12-13 | Method and device for publishing promotional contents and computer storage medium |
Publications (2)
Publication Number | Publication Date |
---|---|
NZ627843A NZ627843A (en) | 2015-08-28 |
NZ627843B2 true NZ627843B2 (en) | 2015-12-01 |
Family
ID=
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