WO2013095059A3 - Advertising method and system using mobile application - Google Patents

Advertising method and system using mobile application Download PDF

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Publication number
WO2013095059A3
WO2013095059A3 PCT/KR2012/011299 KR2012011299W WO2013095059A3 WO 2013095059 A3 WO2013095059 A3 WO 2013095059A3 KR 2012011299 W KR2012011299 W KR 2012011299W WO 2013095059 A3 WO2013095059 A3 WO 2013095059A3
Authority
WO
WIPO (PCT)
Prior art keywords
mobile application
advertising
advertisement
advertising method
paid
Prior art date
Application number
PCT/KR2012/011299
Other languages
French (fr)
Korean (ko)
Other versions
WO2013095059A2 (en
Inventor
유신출
배웅진
윤홍규
Original Assignee
Yoo Sin Chul
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yoo Sin Chul filed Critical Yoo Sin Chul
Publication of WO2013095059A2 publication Critical patent/WO2013095059A2/en
Publication of WO2013095059A3 publication Critical patent/WO2013095059A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The present invention relates to an advertising method and system using a mobile application, and more specifically, to an advertising method and system using a mobile application, wherein: an advertisement is additionally formed in a paid mobile application such that a mobile application user is able to use the mobile application free of charge in return for being exposed to the advertisement; and the mobile application user analyzes the effect of the advertisement by obtaining customer information through the advertisement, and establishes an advertising strategy to suggest the advertising strategy to an advertiser and a mobile application developer. The advertising method and system using the mobile application according to one embodiment of the present invention enable: all of the advertisers, consumers, and operators to make profits through the insertion of advertisements into paid programs; and information to be collected and analyzed through the provided advertisement, thereby allowing precise targeted advertising and establishing advertising strategies.
PCT/KR2012/011299 2011-12-23 2012-12-21 Advertising method and system using mobile application WO2013095059A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2011-0141421 2011-12-23
KR1020110141421A KR101234342B1 (en) 2011-12-23 2011-12-23 Advertisement method and system using mobile application

Publications (2)

Publication Number Publication Date
WO2013095059A2 WO2013095059A2 (en) 2013-06-27
WO2013095059A3 true WO2013095059A3 (en) 2013-08-15

Family

ID=48180902

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2012/011299 WO2013095059A2 (en) 2011-12-23 2012-12-21 Advertising method and system using mobile application

Country Status (2)

Country Link
KR (1) KR101234342B1 (en)
WO (1) WO2013095059A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101930015B1 (en) * 2016-06-13 2018-12-18 윤상현 Method providing advertisement service using application and server performing the same

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100822851B1 (en) * 2006-10-16 2008-04-17 에스케이 텔레콤주식회사 System for providing moving picture contents including advertisement and method for the same
KR20090101866A (en) * 2008-03-24 2009-09-29 강민수 Method on treatment of exposed keyword advertisement contents retrieved by commercial tag sets
KR20110016990A (en) * 2008-06-06 2011-02-18 애플 인크. User interface for application management for a mobile device
KR101073112B1 (en) * 2009-03-11 2011-10-12 박상호 A management method for contents combined work and advertising using an open license and apparatus thereof

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100822851B1 (en) * 2006-10-16 2008-04-17 에스케이 텔레콤주식회사 System for providing moving picture contents including advertisement and method for the same
KR20090101866A (en) * 2008-03-24 2009-09-29 강민수 Method on treatment of exposed keyword advertisement contents retrieved by commercial tag sets
KR20110016990A (en) * 2008-06-06 2011-02-18 애플 인크. User interface for application management for a mobile device
KR101073112B1 (en) * 2009-03-11 2011-10-12 박상호 A management method for contents combined work and advertising using an open license and apparatus thereof

Also Published As

Publication number Publication date
WO2013095059A2 (en) 2013-06-27
KR101234342B1 (en) 2013-03-15

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