KR100822851B1 - System for providing moving picture contents including advertisement and method for the same - Google Patents

Abstract

A system and a method for providing moving image contents including advertisements, a moving image contents server, a data processing method and a mobile communication terminal are provided to allow a user to watch moving image contents including advertisements without paying a charge for using information. A system for providing moving image contents including advertisements includes a mobile communication terminal(10), an RF(Radio Frequency) interface(20), an MSC(Mobile Switching Center)(30), a home location register(40), and a moving image contents server(50). The mobile communication terminal receives and displays moving images. The RF interface transmits moving image data to the mobile communication terminal wirelessly. The MSC controls the RF interface and performs communications in connection with other communication networks. The home location register stores position information of the mobile communication terminal and determines whether the mobile communication terminal signs in a moving image contents providing service. The moving image contents server embeds a new field corresponding to advertisement data in moving image contents and adds information for discriminating contents data from advertisement data to a header to generate moving image contents/advertisement integrated data and provides the generated data to the mobile communication terminal through the RF interface.

Description

System and method for providing video content including advertisement, video content server, data processing method and mobile communication terminal for this purpose {SYSTEM FOR PROVIDING MOVING PICTURE CONTENTS INCLUDING ADVERTISEMENT AND METHOD FOR THE SAME}

1 is a block diagram schematically showing the configuration of a video content providing system including an advertisement according to an embodiment of the present invention;

2 is a block diagram schematically illustrating a configuration of a video content server apparatus including an advertisement according to an embodiment of the present invention;

FIG. 3 is a diagram illustrating a format of video content / ad integration data output from the video content server device of FIG.

4 is a flowchart illustrating a video content providing method including an advertisement according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: mobile communication terminal 20: wireless access device

21: base station / wireless transmission station 22: base station controller / wireless network controller

30: mobile communication switch 40: home location register

50: video content server 51: video data output unit

52: content data generation unit 53: advertising data generation unit

54: content / ad synthesis unit

The present invention relates to a system and method for providing a video content including an advertisement, a video content server, a data processing method, and a mobile communication terminal. More specifically, the present invention relates to a video content provided by a download or streaming method to a mobile communication terminal. Add data as a new field to define a new format, and the header of the video data contains information that distinguishes the advertisement from the content area so that users can view the video content containing the advertisement without paying for the advertisement. The present invention relates to a video content providing system and method including an advertisement, a video content server, a data processing method, and a mobile communication terminal.

Recently, with the improvement of performance due to the development of related technologies of mobile communication systems and the emergence of the next generation broadcasting system, digital multimedia broadcasting, multimedia access such as video using a mobile terminal device has become easier, and services such as high quality video and music can be used. .

Digital multimedia broadcasting is digitally transmitted from the production of programs such as moving pictures and music to the viewers, and thus digitally transmitted, so that the digital multimedia broadcasting is more resilient than the analog method, thereby providing a high quality screen, sound, and additional data service. In addition, as broadcasting becomes digital, it is possible to transmit a CD (Compact Disk) level sound quality and various data and images. In particular, digital multimedia broadcasting can be used not only as a dedicated terminal device but also as a mobile communication module terminal device.

Such digital multimedia broadcasting is regarded as a medium that can more easily implement interactive multimedia. That is, the present invention provides a method of overcoming the limitations of information sharing in the conventional analog broadcasting by providing various information in the image and sound source transmitted through digital data.

In addition, the mobile communication system has become easier to implement multimedia with the appearance of the third generation mobile communication system such as IMT2000.

The third generation mobile communication system is a remarkable technology improvement in the field of data communication, and the data processing speed and the amount of data that can be processed have increased in comparison with the conventional mobile communication. This improvement in data processing capability has provided an opportunity to provide users with a mobile communication terminal with multimedia services such as high-quality video and music and data communication such as wireless Internet. In addition, like a digital multimedia broadcasting system, a mobile communication system can communicate data between a network and a terminal, and can provide additional information when providing a video or music to a user. In the case of the wireless Internet, a user can use a terminal device such as a laptop or PDA (PDA) to access a public data communication system such as the Internet regardless of a place or time. I prepared.

Users using the wireless Internet, mobile communication system, and digital multimedia broadcasting service can easily receive broadcasting services such as TV and radio broadcasting in the area where the service is provided. Moreover, since these services are all digitalized and provided to the user, various services can be provided to the user. Using a broadcast service capable of providing such additional information, it is also easy for an advertiser providing an advertisement to provide a company's information and advertisement to a user using a mobile communication, wireless Internet, and digital multimedia broadcasting service.

However, in the case of multimedia content provided in the form of download or streaming to the currently provided mobile communication terminal, since it is still expensive, the general user can use the information service fee and data for the corresponding content in using the multimedia service using mobile communication. All of the call charges must be paid, and therefore, there is a problem inevitably feel a large burden on the cost.

Accordingly, the present invention has been made to solve the above problems, and an object of the present invention is to define a new format by adding advertising data as a new field to video content provided by a mobile communication terminal in a download or streaming manner, The header contains information for distinguishing the advertisement and the content area, so that a user can view the video content including the advertisement without paying for the advertisement, and the video content providing system and method including the advertisement and the video content therefor The present invention provides a server, a data processing method, and a mobile communication terminal.

A video content providing system including an advertisement of the present invention for achieving the above object is a system for providing video content and advertisement data to a mobile communication terminal through a mobile communication network, and receives and displays video data. ; A wireless access device for wirelessly transmitting video data to the mobile communication terminal; A mobile communication switch for controlling the wireless access device to operate efficiently and communicating with other communication networks; A home location register for storing location information of the mobile communication terminal and determining whether the mobile communication terminal is subscribed to a corresponding video content providing service; And inserting a new field corresponding to the advertisement data into the video content and adding the division information on the content data and the advertisement data to the header to generate the video content / ad integration data, and wirelessly access the video content / ad integration data. And a video content server provided to the mobile communication terminal through a device.

Preferably, the video content is encoded in any one of MPEG, ARCHIVE, WMT, RMT, AVI, ASF, DivX, WMV, MOV.

Preferably, the header of the video content / advertisement integration data includes control data for limiting fast forward (FF) and skip (SKIP) functions for the advertisement data.

Preferably, the mobile communication terminal is characterized by limiting fast forward (FF) and skip (SKIP) functions by external manipulation while advertising data is displayed.

In addition, a video content providing method including an advertisement of the present invention for achieving the above object is a method for providing video content and advertising data to a mobile communication terminal through a mobile communication network, (a) the mobile communication terminal wirelessly Requesting moving image content through the access device; (b) determining whether the mobile communication terminal is subscribed to the corresponding video content providing service in a home location register; (c) requesting to provide the video content to the video content server when the video content providing service is subscribed to in the step (b); (d) generating video content / ad integration data in which the advertisement data is additionally inserted as a new field in the video content in the video content server; (e) adding division information on content data and advertisement data to a header of the video content / ad integration data; And (f) providing the video content / advertisement integrated data to the mobile communication terminal.

Preferably, after step (e), a process of adding control data for limiting fast forward (FF) and skip (SKIP) functions of the advertisement data to the header of the video content / ad integration data is performed. It further comprises.

In addition, a video content server device including an advertisement of the present invention for achieving the above object is a server that provides video content and advertisement data to a mobile communication terminal through a mobile communication network, and outputs video data to the outside. Data output unit; A content data generator for generating video content data; An advertisement data generator for generating advertisement data; And after adding a new field to the video content data generated by the content data generator, generates video content / ad integrated data into which the advertisement data created by the advertisement data generator is inserted, and generates the video content / ad integrated data. And a content / ad synthesis unit for inserting the division information on the content data and the advertisement data into a header and providing the generated video content / ad integration data to the video data output unit.

Preferably, the video content is encoded in any one of MPEG, ARCHIVE, WMT, RMT, AVI, ASF, DivX, WMV, MOV.

Preferably, the video data output unit outputs the video data to the outside by any one of a download method output and a streaming method output.

Preferably, the content / ad synthesis unit controls the video data / ad integrated data to control data for limiting the fast forward (FF) and skip (SKIP) functions for the advertisement data area of the video content / ad integrated data. It is characterized by inserting into the header.

In addition, the data processing method of the video content server containing the advertisement of the present invention for achieving the above object, as a method for providing the video content and advertising data provided by the video content server to the mobile communication terminal through a mobile communication network; (a) generating video content data; (b) generating advertisement data; (c) adding a new field to the video content data generated in step (a); (d) inserting the advertisement data generated in step (b) into the new field added in step (c); (e) adding distinguishing information on the content data and the advertisement data to the header of the video content / ad integrated data created in step (d); And (f) outputting the video content / ad integration data generated in step (e) to the outside.

Preferably, the step (e) further comprises setting the additional field into which the advertisement data is inserted such that fast forward (FF) and skip (SKIP) functions are limited.

In addition, the mobile communication terminal for displaying the video content containing the advertisement of the present invention for achieving the above object, the mobile communication terminal receives the video content and the advertising data through the mobile communication network, which is transmitted wirelessly An interface unit for receiving a mobile communication data signal; A signal processing unit converting the mobile communication data signal provided from the interface unit into displayable data; A memory storing video content / advertisement integrated data provided through the signal processor; And reading a header of the video content / ad integration data stored in the memory to distinguish a content data area and an advertisement data area in the data, extract the video content data and the advertisement data from the data, and convert the advertisement data into the data. And a controller to display the video content data together.

Preferably, the controller is configured to limit the fast forward (FF) and skip (SKIP) functions by external manipulation while the advertisement data is displayed.

Hereinafter, a video content providing system including an advertisement according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of a video content providing system including an advertisement according to an embodiment of the present invention.

The video content providing system including an advertisement according to an embodiment of the present invention includes a mobile communication terminal 10, a wireless access device 20, a mobile communication switch 30, a home location register 40, a video content server 50 ) And the like.

The mobile communication terminal 10 receives and displays video data. In this case, the mobile communication terminal 10 is largely configured to include an interface unit, a signal processor, a memory, a controller, and the like.

The interface unit serves to receive a mobile communication data signal transmitted wirelessly.

The signal processing unit converts the mobile communication data signal provided from the interface unit into displayable data.

The memory stores the video content / advertisement integrated data provided through the signal processor.

The control unit reads the header of the video content / advertisement integrated data stored in the memory to classify the content data area and the advertisement data area in the data, extract the video content data and the advertisement data within the data, and display the advertisement data in the video. It serves to display together with the content data.

In addition, the control unit of the mobile communication terminal 10 is configured to limit the fast forward (FF) and skip (SKIP) function by the user's external operation while the advertisement data is displayed, thereby allowing the user to advertise You can also skip this section.

The wireless access device 20 receives and processes a request signal from the mobile communication terminal through a wireless connection with the mobile communication terminal 10 and wirelessly transmits video data. At this time, the wireless access device 20 has a different configuration depending on the type of mobile communication network being serviced. For example, a wireless access device in a widely used mobile communication network such as CDMA or WCDMA is, in the case of synchronous, one or more base stations (BTS) 21 and one or more base station controllers (BSCs). Controller 22, and in asynchronous case includes at least one base station (Node-B) 21 and at least one radio network controller (RNC) (22). In addition, a wireless access device in a next-generation mobile communication network such as WiBRO includes at least one base station (RAS) and at least one control station (ACR) to enable communication based on IP packet transmission. do.

The mobile switching center (MSC) 30 controls the wireless access device 20 to be efficiently operated and serves to communicate with other communication networks.

The home location register (HLR) 40 stores location information of the mobile communication terminal 10 and determines whether the mobile communication terminal 10 is subscribed to a corresponding video content providing service.

The video content server 50 generates video content / advertisement integrated data by adding a new field corresponding to advertisement data to the video content and inserts the video content / advertisement integrated data into the mobile communication terminal through the wireless access device. Serves to provide. Here, the video content may be encoded in existing video formats such as MPEG, ARCHIVE, WMT, RMT, AVI, ASF, DivX, WMV, MOV, and the like. Inserted, video content / ad integration data is generated. In addition, the header of the video content / ad integration data includes control data for limiting the fast forward (FF) and skip (SKIP) functions of the advertisement data. You may not want to skip that section. In this case, the video content server 50 includes a video data output unit, a content data generator, an advertisement data generator, and a content / advertiser synthesis unit, which is illustrated in FIG.

2 is a block diagram schematically illustrating a configuration of a video content server apparatus including an advertisement according to an embodiment of the present invention.

The video content server device 50 including an advertisement according to an embodiment of the present invention includes a video data output unit 51, a content data generator 52, an advertisement data generator 53, and a content / advertisement synthesizer ( 54) and the like.

As shown, the video data output unit 51 serves to output the video data to the outside. In this case, the video data output to the outside may be output in a download manner or may be output in a streaming manner.

The content data generator 52 generates video content data.

The advertisement data generator 53 serves to generate advertisement data.

The content / advertising synthesis unit 54 adds a new field to the video content data generated by the content data generation unit 52 and then inserts the advertisement data generated by the advertisement data generation unit 53 to generate the video content / ad integration data. The identification information of the content data and the advertisement data is inserted into the header of the video content / ad integration data to distinguish which part is the content and which part is the advertisement in the video data. The header may also include information on what the codec of each field is. In addition, the generated video content / advertisement integrated data is provided to the video data output unit 51 to provide the video data in which the content and the advertisement are integrated to the mobile communication terminal 10. In this case, the video content data can be used as a video format codec, such as MPEG (MPEG), ARCHIVE, WMT, RMT, AVI, ASF, DivX, WMV, MOV developed as it is, the video composed of the existing video format Video content / ad integration data is generated by inserting an advertisement in the middle of the content data.

In addition, the content / advertising synthesis unit 54 integrates the video content / advertisement control data for limiting fast forward (FF) and skip (SKIP) functions of the advertisement data area of the video content / advertising integrated data. By inserting the header of the data, the user of the mobile communication terminal 10 can be set so as not to skip the portion corresponding to the advertisement.

FIG. 3 is a diagram illustrating a format of video content / ad integration data output from the video content server device of FIG. 2.

As shown in the figure, a header is positioned at the beginning of the data format, and video content data or advertisement data is carried in each field of the data area after the header. The advertisement data can be located at any position such as the beginning, middle, and end of the entire video data, and mobile communication by limiting the fast forward (FF) and skip (SKIP) functions by setting the content provider. The user of the terminal 10 may not be able to skip the portion corresponding to the advertisement.

The header contains information for identifying which part of the integrated file is the advertisement and which part is the content data. In addition, control data for limiting fast forward (FF) and skip (SKIP) functions for the advertisement data area may be added, and information about a codec of each field in the data may be carried.

4 is a flowchart illustrating a video content providing method including an advertisement according to an embodiment of the present invention.

As shown, first, the mobile communication terminal 10 requests to receive video content through the wireless access device 20 (S100). That is, the user selects the streaming display or download of the video content using a mobile communication terminal capable of displaying the video content. Then, the signal transmitted from the mobile communication terminal 10 is transmitted to the mobile communication switch 30 via the wireless access device 20.

Next, it is determined whether the mobile communication terminal 10 requesting the provision of the video content from the home location register 40 is subscribed to the corresponding video content providing service (S200). At this time, the home location register 40 stores information on various mobile communication-related service subscribers, and also stores information on subscribers and terminal numbers for the video content providing service according to the present invention.

As a result of the determination in step 200 (S200), when the mobile communication terminal 10 requesting the video content is subscribed to the corresponding video content providing service, the mobile communication terminal 10 sends the video content data to the video content server 50. Will be asked to provide (S300).

Then, the video content server 50 defines a new format by adding the advertisement data as a new field to the video content to be provided to the mobile communication terminal 10. In this way, the advertisement data and the video content data are randomly selected. The video content / ad integration data arranged at the position is generated (S400).

In this case, the video content server 50 may distinguish the content and the advertisement in the video data by adding the division information on the content data and the advertisement data to the header of the video content / ad integration data (S500).

In addition, the video content server 50 adds control data for limiting the fast forward (FF) and skip (SKIP) functions to the advertisement data area to the header of the finally generated video content / ad integration data ( S600), the user of the mobile communication terminal 10 may be prevented from skipping the broadcast. Of course, such a function may be provided by the video content server 50, and the mobile communication terminal 10 may have such an effect by adding a function to prevent the advertisement data from being skipped.

Finally, the finally generated video content / advertisement integrated data is provided to the mobile communication terminal 10 (S700). Then, the mobile communication terminal 10 receives the video content / advertisement integrated data provided by the video content server 50 through the wireless access device 20 and displays the video content and the advertisement together.

A further mention of this process is as follows. The mobile communication terminal 10 reads the header of the video content / advertisement integrated data to distinguish the content data area and the advertising data area in the data. After extracting the video content data and the advertising data from the data, the advertising data is converted into the video content. It will be displayed with the data. Through such a process, the user of the mobile communication terminal 10 can watch the video content, and at the same time, can view the advertisement content that the advertiser of the broadcast pays for while watching the video.

Preferred embodiments of the present invention described above are disclosed for the purpose of illustration, and those skilled in the art to which the present invention pertains various substitutions, modifications, and without departing from the spirit of the present invention. And it will be possible to change, and such substitutions, changes, etc. should be regarded as belonging to the following claims.

As described above, according to the present invention, a video content providing system and method including an advertisement, a video content server and a data processing method, and a mobile communication terminal, a user of a mobile communication terminal sees video content including an advertisement. In addition, the advertiser pays the data call fee, the information usage fee, etc., which the user pays, and thus, the user can view the video content including the advertisement without any additional cost for the advertisement.

In addition, for the portion set as the advertisement has the advantage that can increase the advertising effect by limiting the fast forward (FF: fast forward) and skip (SKIP) function.

Claims (14)

A system for providing video contents and advertisement data to a mobile communication terminal through a mobile communication network. A mobile communication terminal receiving and displaying video data; A wireless access device for wirelessly transmitting video data to the mobile communication terminal; A mobile communication switch that controls the wireless access device and communicates with another communication network; A home location register for storing location information of the mobile communication terminal and determining whether the mobile communication terminal is subscribed to a corresponding video content providing service; And Add a new field corresponding to the advertisement data in the video content, and add the video data and advertisement data to the header to generate the video content / advertisement integrated data, and the video content / advertising integrated data to the wireless access device Video content server provided to the mobile communication terminal through; Video content providing system including an advertisement configured to include. The method of claim 1, And the video content is encoded in any one of MPEG, ARCHIVE, WMT, RMT, AVI, ASF, DivX, WMV, and MOV. The method according to claim 1 or 2, The header of the video contents / advertising data includes control data for limiting fast forward and skip (FF) functions of the advertisement data. . The method of claim 1, The mobile communication terminal is a video content providing system with an advertisement, characterized in that for limiting the fast forward (FF) and skip (SKIP) function by an external operation while the advertising data is displayed. A method of providing video content and advertisement data to a mobile communication terminal through a mobile communication network, (a) the mobile terminal requesting video content through a wireless access device; (b) determining whether the mobile communication terminal is subscribed to the corresponding video content providing service in a home location register; (c) requesting to provide the video content to the video content server when the video content providing service is subscribed to in the step (b); (d) generating video content / ad integration data in which the advertisement data is additionally inserted as a new field in the video content in the video content server; (e) adding division information on content data and advertisement data to a header of the video content / ad integration data; And (f) providing the video content / ad integration data to the mobile communication terminal; Video content providing method including an advertisement including a. The method of claim 5, After the step (e), further comprising the step of adding control data for limiting the fast forward (FF) and skip (SKIP) function for the advertising data to the header of the video content / advertising integration data Video content providing method comprising an advertisement, characterized in that. A server that provides video content and advertisement data to a mobile communication terminal through a mobile communication network. A video data output unit configured to output video data to the outside; A content data generator for generating video content data; An advertisement data generator for generating advertisement data; And After adding a new field to the video content data generated by the content data generator, generates video content / ad integration data into which the advertisement data created by the advertisement data generator is inserted, and generates a header of the video content / ad integration data. A content / advertising synthesis unit for inserting the divided information on the video content data and the advertisement data into the video content / ad integration data and providing the generated video content / ad integration data to the video data output unit; Video content server containing an advertisement configured to include. The method of claim 7, wherein And the video content data is encoded in any one of MPEG, ARCHIVE, WMT, RMT, AVI, ASF, DivX, WMV, and MOV. The method of claim 7, wherein The video data output unit includes a video content server including an advertisement, characterized in that for outputting the video data to the outside of any one of the download method output and the streaming method output. The method according to any one of claims 7 to 9, The content / ad synthesis unit controls control data for limiting fast forward and skip (SKIP) functions of the advertisement data area of the video content / ad integration data to the header of the video content / ad integration data. Video content server containing an advertisement, characterized in that the insertion. A method of providing video content and advertisement data provided by a video content server to a mobile communication terminal through a mobile communication network, (a) generating moving image content data; (b) generating advertisement data; (c) adding a new field to the video content data generated in step (a); (d) inserting the advertisement data generated in step (b) into the new field added in step (c); (e) adding distinguishing information on the content data and the advertisement data to the header of the video content / ad integrated data created in step (d); And (f) outputting the video content / ad integration data generated in step (e) to the outside; Data processing method of a video content server containing an advertisement including a. The method of claim 11, The step (e) further comprises setting the additional field into which the advertisement data is inserted such that the fast forward (FF) and skip (SKIP) functions are limited. How the server processes data. A mobile communication terminal that receives and plays video content and advertisement data through a mobile communication network. An interface unit for receiving a mobile communication data signal transmitted wirelessly; A signal processing unit converting the mobile communication data signal provided from the interface unit into displayable data; A memory storing video content / advertisement integrated data provided through the signal processor; And The header of the video content / ad integration data stored in the memory is read to distinguish the content data area and the advertisement data area in the video content / ad integration data, and the video content data and the advertisement data in the video content / ad integration data. A control unit for extracting the data and displaying the advertisement data together with the video content data; A mobile communication terminal for displaying a video content including an advertisement configured to include. The method of claim 13, The control unit is a mobile communication terminal for displaying a video content containing an advertisement, characterized in that for limiting the fast forward (FF) and skip (SKIP) function by an external operation while the advertising data is displayed.

Images