WO2012174316A1 - Système de location, de vente aux enchères, de partage et d'évaluation pour des contacts - Google Patents

Système de location, de vente aux enchères, de partage et d'évaluation pour des contacts Download PDF

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Publication number
WO2012174316A1
WO2012174316A1 PCT/US2012/042564 US2012042564W WO2012174316A1 WO 2012174316 A1 WO2012174316 A1 WO 2012174316A1 US 2012042564 W US2012042564 W US 2012042564W WO 2012174316 A1 WO2012174316 A1 WO 2012174316A1
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WO
WIPO (PCT)
Prior art keywords
contact
contacts
renter
owner
responses
Prior art date
Application number
PCT/US2012/042564
Other languages
English (en)
Inventor
Christopher II MANCE
Imani E. S. MANCE
Original Assignee
Mance Christopher Ii
Mance Imani E S
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mance Christopher Ii, Mance Imani E S filed Critical Mance Christopher Ii
Publication of WO2012174316A1 publication Critical patent/WO2012174316A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Definitions

  • the present invention relates to computer systems for marketing and, more particularly, computer systems using contact lists for marketing.
  • the data warehouse that stores this information ranges from as simple as an email contact database, to a social networking system, to a sophisticated and robust customer relationship management (CRM) or enterprise resource planning (ERP) software system.
  • CRM customer relationship management
  • ERP enterprise resource planning
  • Various analytics tools are also used to generate various types of business intelligence data based on this customer and prospect data, and other tools are used to maintain the data integrity and quality of the data.
  • Internet marketing includes a vast array of activities including but not limited to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email and social network marketing.
  • SEM search engine marketing
  • SEO search engine optimization
  • banner ads on specific websites
  • email and social network marketing has proved to be the most cost efficient to execute.
  • Email and social networking marketing are so cost efficient because it is practically free to send and receive messages from customers and prospects over these mediums. But the costs efficiencies can be dramatically reduced if a significant amount of resources are expended growing the size of your email list and/or social networking circle. Thus, businesses face a tremendous challenge in managing their cost when it comes to growing these two contact repositories.
  • the quick and easy approach to this challenge is to employ the practice of buying consumer contact data from third-party companies who harvest this data from unknown sources and sell it to the highest bidder.
  • This practice is frowned upon because more often than not, when people receive unsolicited messages from companies they have not specifically made the decision to communicate with it is viewed as SPAM.
  • the other problem with buying customer contact data from third-party harvesters is not having any way to know in advance the quality of the data you are paying for, and the possibility that once you pay in advance for the data, you find out the data doesn't provide a ROI.
  • An alternative to buying contact data is renting it.
  • a business rents the data
  • a third-party business sends messages and offers to their customers on behalf of the other business.
  • Many of the same problems that exists with buying customer contact data exist with renting it, such as the problem with not knowing if the customer data was sourced in an unscrupulous way, not having any way to know in advance the quality of the contacts being rented and being charged for contacts that do not provide a ROI.
  • a method of providing a contact renter access to a plurality of contacts owned by a contact owner includes obtaining an agreement on a campaign from the contact owner and contact renter.
  • a message is created including the parameters from the campaign.
  • the message is sent to the plurality of contacts.
  • a plurality of responses to the message by the contacts is tracked and scored.
  • the method also includes providing a valuation of the plurality of contacts based on the scoring. At the same time, the method isolates the plurality of contacts from the contact renter.
  • the method may also include determining whether the plurality of responses is at least one of a bounce, not read or read.
  • the read for example, includes at least one of a non-action, response, forward, share, opt-out, click link or perform goal.
  • the method may also further comprise storing the plurality of responses in a database. Also, an analytics profile of the contacts may be created or updated based on the plurality of responses. This analytics profile may be provided to at least one of the contact owner or the contact renter.
  • the method may also include receiving permission settings from the contact owner for the contact renter and modifying the permission settings.
  • the permission settings allow the contact renter to perform at least one of read the analytics profile, read response messages, reply to response messages, write messages or send messages.
  • Mapping the message to an identifier provide by the contact owner may also be included in the method. Also, a mailbox may be created for receipt of the plurality of responses. The method may also include receiving from the contact owner and
  • a sent items folder may also be created in the mailbox and contact owner instructions setting permissions for the contact renter on the sent items folder may be implemented.
  • Other folders may be created in the mailbox, such as an analytics folder, and each of these folders may have permissions set by the contact owner for the contact renter.
  • the tracked and scored responses may be received using the method. Notification may be sent to the contact renter of each of the responses and the responses displayed to the contact renter. Also, the method may include providing real-time analytics of the response to at least one of the contact owner or contact renter. Permissions of the contact renter may be set to allow reading of the responses and replying to the responses. And, approval may be sought from the contact owner for a reply to be sent by the contact renter.
  • the method may include rating the plurality of contacts based on the tracking of the plurality of responses. For example, the rating may be incrementally adjusted in a negative manner based on a bounce of the message by one of a plurality of contacts. Also, the rating could be adjusted in a positive manner based on a read of the message by one of the plurality of contacts. Positive adjustments may also be made for a response to the message, a click through of the message or performance of a message goal.
  • a distribution may be applied to a plurality of scores generated by scoring the plurality of contacts. For example, an agreement between the contact owner and contact renter on a value for each portion of a plurality of portions of the distribution may be reached and received. Further, contacts may be collected from a plurality of contact owners, with each of the contacts being scored and each owner's contribution to a total score for each portion of the distribution determined.
  • the method may also include apportioning revenue to each of the owners based on each owner's contribution to the total score. And, an expense amount for each of the contact owners may be calculated based on a value for each portion of the distribution and each owner's contribution to the total score for each portion of the distribution.
  • the method may include collecting votes from a plurality of contact owners on a template for the campaign.
  • the template may be used to format the message and confirmatory votes on the template may be collected from a plurality of contact owners.
  • Rankings of the plurality of templates may be collected from each of the contact owners.
  • Each of the contact owners may be positioned into template module positions based on the rankings of the templates by each of the contact owners.
  • Weighting of each of the votes may be applied using a contact owner voting weight.
  • the contact owner voting weight may be based on a number of contacts of each of the contact owners. Or, a total value of the contacts of all of the contact owners may be used for the voting weight.
  • a distribution may be applied to a plurality of scores generated by scoring the plurality of contacts, wherein the distribution has a plurality of portions. These portions may be used to create the contact owner voting weight by multiplying the number of contacts owned by each of the contact owners within each of the portions by a value of each of the portions. The value of each of the portions may be summed for each of the contact owners.
  • a template for the campaign may also be determined by conducting a bidding process by the plurality of contact renters. Also, a bidding process could be conducted to determine the valuation of the plurality of contacts.
  • FIG. 1 is a system class diagram of a system and method for providing a contact renter access to a plurality of contacts owned by a contact owner;
  • Figure 2 is a flow diagram of a system and method to rent customer contact data
  • Figure 3 is a flow diagram of a system and method to rate the quality of customer contact data
  • Figure 4 is a flow diagram of a system and method to exchange the value of customer contact data
  • Figure 5 is a flow diagram of computer system for providing a contact renter access to a plurality of contacts owned by a contact owner
  • Figure 6 shows a schematic of a crowd sourced contact rental system.
  • Embodiments of the present invention include systems and methods (or computer program products) for providing a contact renter access to a plurality of contacts owned by a contact owner, as shown in FIG. 6, for example.
  • the systems and methods may include obtaining an agreement on a campaign from the contact owner and contact renter.
  • a message is created including the parameters from the campaign.
  • the message is sent to the plurality of contacts.
  • a plurality of responses to the message by the contacts is tracked and scored.
  • the systems and methods may also include providing a valuation of the plurality of contacts based on the scoring.
  • the systems and methods isolate the plurality of contacts from the contact renter.
  • the systems and methods may allow two or more businesses to rent their customer contact data to each other separately or simultaneously by allowing one or more contact renters to send messages and offers to one or more contact owners' contacts without having direct access to those contacts.
  • the systems or methods may provide the ability for contact renters to get real time analytics on the messages sent to third-party contacts and follow-up on replies from the third-party contacts without revealing the personally identifiable information of the third-party contacts.
  • the systems and methods may enable both buying and renting customer contact data while retaining the benefit of being a quick and easy way to engage new customers cheaply through internet marketing.
  • collaboration between contact buyers and sellers is facilitated to increase efficiencies and further reduce the cost of the customer engagement cycle.
  • the systems and methods may also enable two or more businesses to rent their customer contact data to each other separately (or simultaneously) by allowing one or more contact renters to send messages and offers to one or more contact owners' contacts without having direct access to those contacts. What's more, the systems and methods may provide the ability for contact renters to get real time analytics on the messages sent to third-party contacts and follow-up on replies from the third-party contacts without revealing the personally identifiable information of the third-party contacts.
  • the systems and methods may also rate the quality of a contact owner's contacts in the context of a third-party contact renter sending messages to those contacts based on the real time analytics and historical data. Also, the system and methods may exchange the value of customer contact data by either debiting or crediting a financial account balance based on the rating.
  • systems and methods may create formatted content using a template that assigns one or more businesses the right to enter data into a module position within the template based on the rating.
  • the systems and methods may be configured to use a voting system to make decisions between two or more businesses collaborating with each other by using the rating.
  • the computer readable medium may be a computer readable signal medium or a computer readable storage medium.
  • a computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing.
  • a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
  • a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof.
  • a computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
  • Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
  • Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages.
  • the program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server.
  • the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider).
  • LAN local area network
  • WAN wide area network
  • Internet Service Provider for example, AT&T, MCI, Sprint, EarthLink, MSN, GTE, etc.
  • These computer program instructions may also be stored in a computer readable medium that can direct a computer, other programmable data processing apparatus, or other devices to function in a particular manner, such that the instructions stored in the computer readable medium produce an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
  • the computer program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.
  • FIG. 1 A system 10 for providing to a contact renter 12 access to one or more contacts 14 owned by a contact owner 16 is shown in FIG. 1.
  • An entity 18 may be one or both of the contact renter 12 or contact owner 16.
  • the system 10 includes the contacts 14, contact inbox 20, owner inbox 22, renter inbox 24, message sending campaign 26, message sending API 28, message content 30, message template 32, analytics engine 34, voting ballot 36 and rating band 40.
  • the system 10 may also include all or part of the entity 18 itself, such as one or both of the contact renter 12 or contact owner 16.
  • Step 9 and 10 used again as needed to loop through read and reply cycle as necessary.
  • FIG. 3 Exemplary interaction of the system 10 with the contact 14 to rate the quality of customer contact data is shown in FIG. 3 and described in Table 2 below.
  • the context is the contact renter 12 sending messages 30 to the contacts 14 and the system 10 is rating those contacts 14 based on historical and real time analytics, such as those resulting from the process of Table 1.
  • System 10 may do this either by debiting or crediting a financial account balance based on the rating from the system and method of FIG. 3 and Table 2.
  • System 10 has sent a message 30 to at least one contact 14. The message
  • Rx level has been agreed upon by participants in the campaign.
  • bands 40 and percentiles are configurable and bands 40 could be spread to R to the n th level.
  • a contact owner 16 could also be a contact renter 12 thus this system 10 calculates the exchange value offset and a final balance.
  • the contact 14 the contact's rating, the agreed upon dollar value for
  • each Contact owner has within a given Rx level and store that number as an array of Econtacts per Rx 5) No Action 5) Get the contact owner 16 that has the greatest number of contacts 14 for each Rx level and stores that number of contacts 14 as an array of Gcontacts per Rx.
  • No Action 8 Calculate the percentage of contacts 14 each entity 18 owns (a contact renter 12 may also be a contact owner 14 within the same campaign 26) with respect to the aggregate of all contacts 14 of all contact owners 16 for each Rx level (Econtacts per Rx) / (Total Contacts per Rx) and store as an array of %contacts per Rx
  • Entity loads data file(s) to 8) For each template 32 and the system 10 for positioning in template module position, checks if their template module position each entity 18's template module position can support at least one data file loaded by the entity a) If yes, load data into template module position
  • step 8 If no, provide input data field for all entities 18 who voted no to provide recommendation(s) on who and what must be done to finalize template 32 i) Go back to step 8 as needed
  • Table 4 Exemplary interaction of the system 10 with the contact renter 12, contact owner 16 and contact 14 to use voting to make decisions between entities 18 collaborating with each other is a system and method described in Table 5 below.
  • the system 10 may do this using the rating outputted from the system and method of Table 4 to weight the voting power of each of the entities 18.
  • the start time will be either 8am or 5pm est whatever the next available time slot is (configurable)
  • End time will be exactly 24 hours from the start time (configurable)
  • Entities 18 distribute the 7) Collect entity 18 voting ballot weight of their voting ballot 36 36 in secret and display real time across 1 or more choices on the results within the secure voting ballot ballot user panel
  • the central server 500 may include a processor 510 that communicates with other elements within the central server 500 via a system interface or bus 545. Also included in the central server 500 may be a display device/input device 520 for receiving and displaying data. This display device/input device 520 may be, for example, a keyboard or pointing device that is used in combination with a monitor.
  • the central server 500 may further include memory 505, which may include both read only memory (ROM) 535 and random access memory (RAM) 530.
  • the server's ROM 535 may be used to store a basic input/output system 540 (BIOS), containing the basic routines that help to transfer information across the one or more networks.
  • BIOS basic input/output system
  • the central server 500 may include at least one storage device 515, such as a hard disk drive, a floppy disk drive, a CD Rom drive, or optical disk drive, for storing information on various computer-readable media, such as a hard disk, a removable magnetic disk, or a CD-ROM disk.
  • each of these storage devices 515 may be connected to the system bus 545 by an appropriate interface.
  • the storage devices 515 and their associated computer-readable media may provide nonvolatile storage for a central server. It is important to note that the computer-readable media described above could be replaced by any other type of computer-readable media known in the art. Such media include, for example, magnetic cassettes, flash memory cards and digital video disks.
  • a number of program modules may be stored by the various storage devices and within RAM 530.
  • Such program modules may include an operating system 550 and a plurality of one or more (N) modules 560.
  • the modules 560 may control certain aspects of the operation of the central server 500, with the assistance of the processor 510 and the operating system 550.
  • the modules may perform the functions described above and illustrated by the figures and other materials disclosed herein, such as modules for obtaining a campaign agreement 562, creating a campaign message 564, message distribution 566, scoring contacts 568, valuing the contacts 570 and isolating contacts 572 from contact renters 12.
  • each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s).
  • the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne des systèmes ou un procédé pour fournir un accès de locataire de contact à une pluralité de contacts possédés par un propriétaire de contact. Par exemple, les systèmes et procédés peuvent consister à obtenir un accord sur une campagne à partir du propriétaire de contact et du locataire de contact. Un message est créé comprenant les paramètres issus de la campagne. Le message est envoyé à la pluralité de contacts. Une pluralité de réponses au message par les contacts sont suivies et se voient attribuer un score. Les systèmes et procédés peuvent également consister à fournir une évaluation de la pluralité de contacts sur la base de l'établissement de score. En même temps, les systèmes et procédés isolent la pluralité de contacts du locataire de contact.
PCT/US2012/042564 2011-06-17 2012-06-15 Système de location, de vente aux enchères, de partage et d'évaluation pour des contacts WO2012174316A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201161498294P 2011-06-17 2011-06-17
US61/498,294 2011-06-17

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WO2012174316A1 true WO2012174316A1 (fr) 2012-12-20

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030055779A1 (en) * 2001-09-06 2003-03-20 Larry Wolf Apparatus and method of collaborative funding of new products and/or services
RU2390964C2 (ru) * 2004-08-13 2010-05-27 Квэлкомм Инкорпорейтед Способы и устройство для отслеживания и начисления платы за перераспределение коммуникационных ресурсов
US20110119165A1 (en) * 2001-03-29 2011-05-19 Christopher Zee Access files and transferable access right system for digital intellectual property

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110119165A1 (en) * 2001-03-29 2011-05-19 Christopher Zee Access files and transferable access right system for digital intellectual property
US20030055779A1 (en) * 2001-09-06 2003-03-20 Larry Wolf Apparatus and method of collaborative funding of new products and/or services
RU2390964C2 (ru) * 2004-08-13 2010-05-27 Квэлкомм Инкорпорейтед Способы и устройство для отслеживания и начисления платы за перераспределение коммуникационных ресурсов

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