WO2012171399A1

WO2012171399A1 - Information pushing method, network element and system

Info

Publication number: WO2012171399A1
Application number: PCT/CN2012/073606
Authority: WO
Inventors: 孙志中; 江金花
Original assignee: 中兴通讯股份有限公司
Priority date: 2011-06-15
Filing date: 2012-04-06
Publication date: 2012-12-20
Also published as: CN102833282A

Abstract

Disclosed in the present invention are an information pushing method, network element and system, and the method comprises the following steps: the information pushing system obtains, according to the type of the pushed information stored in it, current user information matched with the type from a user management system, wherein the user information is obtained dynamically by the user management system; the information pushing system indicates a home gateway to push the pushed information to the user terminal corresponding to the user information. With the present invention, the processing ability of the system is enhanced, and the effectiveness and performance of the system are improved.

Description

TECHNICAL FIELD The present invention relates to the field of communications, and in particular to a method for pushing information, a network element, and a system. BACKGROUND OF THE INVENTION Information push is a new technology for reducing information overload on the Internet by periodically transmitting information required by users through certain technical standards or protocols. That is, information push technology reduces information by automatically transmitting information to users. The time of searching on the web. It searches and filters information based on user interests and pushes it to users on a regular basis to help users efficiently discover valuable information. In terms of technology, information push is a comprehensive research direction based on multiple technologies such as data mining, natural language processing, and the Internet. Among them, it is a very challenging task to push the right information to the right people. This process requires a thorough analysis of the information, and meticulously portrays people's interests and behaviors, and effectively both. match. The home gateway is an intelligent gateway between the home networked information equipment and the intelligent broadband access network. It is a simple, intelligent, standardized and flexible whole home network interface unit that can be accessed from different external sources. The network receives communication signals and transmits signals to a smart device through the home network. Generally, the services provided by the home gateway include data forwarding, voice communication, and home device connection. Among them, the largest and most popular application of the home gateway is that multiple PCs share a broadband network access at the same time in the home, that is, multiple people can perform network operations at the same time without waiting for others to complete the operation. For example, a child at home can access the WEB to learn a school course, while another family member can shop online at the same time. With the large-scale deployment of home gateways, many homes use home gateways as a tool for communicating with the outside world. Due to the large number of home gateways and the central role in the home network, many researchers and organizations have tried to use the home gateway for information push. In the related art, there are two main types of information push schemes involving the home gateway: (1) using the operator network to push information to all home gateway users, and the main technical means are extended TR069 protocol and WEB redirection; Based on the account opening information of the home gateway service, the home gateway user is used to perform targeted information push, for example, to push test training information to the student. However, after research and analysis, these two technologies have certain defects and shortcomings. The specific analysis is as follows: The first type of technology is to push the same information to all home gateway users. For the user, the information is not necessarily the user's concern, causing information interference to the user, that is, for the information pusher, the information push is reduced. The hit rate, for the entire network, increases the network information load. The second type of technology is to push the information according to the home gateway account opening information, and the home gateway account opening information is relatively fixed, and the user's personality information cannot be dynamically reflected in time, and the information is pushed according to the information, so the hit rate is still relatively low. It can be seen that in the related art, the information push lacks pertinence, the hit rate is low, and it is easy to cause information interference to the user, and the load of the network information is also large. SUMMARY OF THE INVENTION A main object of the present invention is to provide a push scheme for information to solve at least the problem of low information hit rate, lack of pertinence, and large network information load in the related art. In order to achieve the above object, according to an aspect of the present invention, a method of pushing information is provided. A method for pushing information according to the present invention includes the following steps: The information push system acquires current user information matching the category from the user management system according to the category of the push information stored therein, wherein the user information is user management The information push system instructs the home gateway to push the push information to the user terminal corresponding to the user information. Preferably, before the information pushing system acquires the current user information matching the category from the user management system according to the category of the push information, the method further includes: the home gateway periodically collecting the user from the user terminal of the subordinate Information, and the collected user information is reported to the user management system. Preferably, after the collected user information is reported to the user management system, the method further includes: the user management system updates the locally stored corresponding content according to the user information reported by the home gateway. Preferably, the user management system updates the locally stored corresponding content according to the user information reported by the home gateway, and the user management system classifies the locally stored user information. Preferably, after the information push system instructs the home gateway to push the push information to the user terminal corresponding to the user information, the method further includes: the home gateway according to the received command from the information push system to the user terminal corresponding to the user information Push the above push information. Preferably, the information pushing system acquires current user information that matches the category from the user management system according to the category of the push information stored therein: the user management system locally searches for the current user that matches the category according to the category of the push information. The information is sent to the information push system by the address of the home gateway to which the user terminal corresponding to the user information belongs. Preferably, the user information includes at least one of the following: a domain name system information of the user, a career of the user, an online time of the user, an online address of the user, and an interest of the user. In order to achieve the above object, according to another aspect of the present invention, a push network element of information is also provided. According to the present invention, a push network element for information includes: an obtaining module, configured to acquire current user information matching the category from a user management system according to a category of push information stored in the push network element, wherein the user The information is dynamically acquired by the user management system; and the pushing module is configured to instruct the home gateway to push the push information to the user terminal corresponding to the user information. In order to achieve the above object, according to still another aspect of the present invention, a push system for information is also provided. A push system for information according to the present invention includes a home gateway, a user management system, and the above-mentioned push network element, wherein the home gateway includes: a collection module, configured to periodically collect user information from a user terminal subordinate to the home gateway The reporting module is configured to report the collected user information to the user management system; and the executing module is configured to push the pushing information to the user terminal corresponding to the user information according to the received command from the pushing network element. Preferably, the user management system comprises: a searching module, configured to locally search for current user information matching the category according to a category of push information from the push network element; and a sending module configured to: the user terminal corresponding to the user information The address of the home gateway to which it belongs is sent to the above-mentioned push network element. According to the present invention, the current user information matching the category is acquired from the user management system according to the category of the push information stored in the information push system, and the home gateway is instructed to push the push information to the user terminal corresponding to the user information. The method solves the problems of low information hit rate, lack of pertinence and large network information load in related technologies, enhances the processing capability of the system, and improves system effectiveness and performance. BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are set to illustrate,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, In the drawing: 1 is a flowchart of a method for pushing information according to an embodiment of the present invention; FIG. 2 is a structural block diagram of a push network element for information according to an embodiment of the present invention; FIG. 3 is a structure of a push system for information according to an embodiment of the present invention; Figure 4 is a block diagram showing the structure of a push system for information according to a preferred embodiment of the present invention; Figure 5 is a block diagram of a push system for information according to a second embodiment of the present invention; Figure 6 is a schematic diagram of a home gateway according to a second embodiment of the present invention; FIG. 7 is a schematic flowchart of user personality information reporting according to Embodiment 2 of the present invention; FIG. 8 is a schematic flowchart of user personality information retrieval according to Embodiment 2 of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. It should be noted that the embodiments in the present application and the features in the embodiments may be combined with each other without conflict. According to an embodiment of the present invention, a method of pushing information is provided. 1 is a flowchart of a method for pushing information according to an embodiment of the present invention. As shown in FIG. 1, the method includes the following steps: Step S102: An information pushing system is based on a category in which push information (ie, publishing information) is stored. The user management system obtains the current user information that matches the category, wherein the user information is dynamically acquired by the user management system. Step S104: The information pushing system instructs the home gateway to push the push information to the user terminal corresponding to the user information. . Through the above steps, the current user information matching the category is obtained from the user management system according to the category of the push information stored in the information push system, and the home gateway is instructed to push the push information to the user terminal corresponding to the user information. The method solves the problem that the information push hit rate is low, the lack of pertinence and the network information load is large in the related technology, the system processing capability is enhanced, and the system performance is improved. Preferably, before step S102, the home gateway may periodically collect user information from the user terminals of the subordinates, and report the collected user information to the user management system. In the implementation process, if the user terminal detects that the user information is updated, the latest user information is reported to the home gateway in real time. This method improves the accuracy of the system. Preferably, after the collected user information is reported to the user management system, the user management system may update the corresponding content stored locally according to the user information reported by the home gateway. This method further improves the effectiveness of the system. Preferably, the user management system updates the locally stored corresponding content according to the user information reported by the home gateway, and the user management system classifies the locally stored user information. This method can improve the processing efficiency of the system. Preferably, after step S104, the home gateway pushes the push information to the user terminal corresponding to the user information according to the received command from the information push system. This method can improve the processing power and performance of the home gateway. Preferably, in step S102, the user management system may locally search for current user information matching the category according to the category of the push information, and send the address of the home gateway to which the user terminal corresponding to the user information belongs to the information push. system. This method can improve the processing power and efficiency of the system. Preferably, the user information includes at least one of the following: a domain name system (DNS) information of the user, a user's occupation, a user's online time, a user's online address, and a user's interest. The method is simple and practical, and has high operability. Corresponding to the foregoing method, the embodiment of the present invention further provides a push network element for information. 2 is a structural block diagram of a push network element of information according to an embodiment of the present invention. As shown in FIG. 2, the push network element 20 of the information includes: an obtaining module 22, configured to be based on a category of push information stored in the push network element. Obtaining the current user information that matches the category from the user management system, wherein the user information is dynamically acquired by the user management system; the pushing module 24 is coupled to the obtaining module 22, and is configured to instruct the home gateway to correspond to the user information. The user terminal pushes the above push information. Through the push network element 20 of the above information, the acquisition module 22 acquires the current user information matching the category from the user management system according to the category of the push information of the deposit information push system, and the push module 24 instructs the home gateway to contact the user. The manner in which the user terminal corresponding to the information pushes the above-mentioned push information solves the problem that the information push hit rate is low, the lack of pertinence, and the network information load is large in the related art, the system processing capability is enhanced, and the system effectiveness and performance are improved. . According to an embodiment of the present invention, a push system for information is also provided. FIG. 3 is a structural block diagram of a push system for information according to an embodiment of the present invention. As shown in FIG. 3, the system includes a home gateway 32, a user management system 34, and a push network element 20 of the above information. The home gateway 32 includes: The collecting module 322 is configured to periodically collect user information from the user terminals of the home gateway 32; the reporting module 324 is coupled to the collecting module 322. The user information is set to be reported to the user management system 34; the execution module 326 is coupled to the push module 24, and configured to push the above to the user terminal corresponding to the user information according to the received command from the push network element 20 of the information. Push information. 4 is a structural block diagram of a push system for information according to a preferred embodiment of the present invention. As shown in FIG. 4, the user management system 34 includes: a lookup module 342 configured to be based on the type of push information of the push network element 20 from the information. The current user information matching the category is locally searched; the sending module 344 is configured to send the address of the home gateway 32 to which the user terminal corresponding to the user information belongs to the push network element 20 of the information. The implementation process of the above embodiment will be described in detail below in conjunction with the preferred embodiments and the accompanying drawings. Embodiment 1 This embodiment provides a method for pushing information, which is based on user personality information to perform information push, so as to achieve the purpose of improving the hit rate of information push. In the information push system of the embodiment, a user personality information collection and reporting module and a user personality information push module are embedded in the home gateway, and a user personality information management system and an information push system are set up at the operator office, wherein the user's personality information The domain name system (DNS) information, user occupation, Internet time and address are the main ones. In the implementation process, the method for pushing information in the embodiment includes the following steps: Step 1: The home gateway records access to customer personality information such as a Uniform Resource Locator (URL) and an online time; Step 2, Family The gateway timely reports the user personality information to the user personality information management system; Step 3: The user personality information management system updates and classifies the personality information; Step ₄ : Each information publishing institution registers some push information in the information push system, for example, For example, an advertisement or the like, and a keyword for the personality information corresponding to the information release is given; Step 5: The information push system pushes the corresponding push information to the user terminal according to the keyword classification of the personality information. It can be seen that for the user, the above method allows the user to obtain information meaningful to himself and is not disturbed by many irrelevant information; for public organizations (for example, enterprises), it is not necessary to publish or push information. In this way, information can be distributed to specific user groups, which improves the relevance of information push. In the second embodiment, the method is further elaborated from four aspects: system architecture, home gateway software architecture, user personality information reporting and user personality information retrieval.

(1) System Architecture FIG. 5 is a schematic structural diagram of a push system for information according to Embodiment 2 of the present invention. As shown in FIG. 5, for the entire system, a home gateway information push system based on user personality information may include the following Part: The home gateway, as the terminal of the information push system, is used for information collection, reporting and final push; the user personality information management system, as a personalized information management system, for the aggregation, update, classification of user personalized information, Search and trigger information push and other functions; information push system, used for active retrieval of information, active information push and triggered by the user's personalized information management system for information push.

(2) Home Gateway Software Architecture FIG. 6 is a schematic diagram of a software architecture of a home gateway according to Embodiment 2 of the present invention. As shown in FIG. 6, in order to obtain user personality information and perform information push, an existing home gateway software architecture is added. Two modules: the User Information Collect & Inform and the Information Publish.

(3) The user profile information reporting flowchart 7 is a schematic flowchart of the user personality information reporting according to the second embodiment of the present invention. As shown in FIG. 7, the process is as follows: Step S702: The home gateway is responsible for collecting and analyzing user personality information; S704, the home gateway reports the user personality information to the user personality information management system. Step S706, the user personality information management system updates the user personality information, and classifies the information. Step S708, the personality information management system determines the user personality information. Whether to trigger information push; Step S710, if necessary, triggering the information push operation; Step S712, the information push system pushes the information to the corresponding home gateway. (4) User Personality Information Retrieval Flowchart 8 is a flow chart of user personality information retrieval according to the second embodiment of the present invention. As shown in FIG. 8, the flow is as follows: Step S802: The information push system to the user personality information management system is based on the key Retrieving user personality information by the word; Step S804, the user personality information management system retrieves related information stored locally, for example, information such as access URL, user online time, and home gateway address; step S806, the user personality information management system retrieves the user personality The information is sent to the information pushing system. Step S808: The information pushing system determines which information is pushed to the home gateway according to the matching degree between the user personality information and the publishing information. Step S810: The information pushing system pushes the pre-registered publishing information to the home gateway. It can be seen that the home gateway information pushing method based on the user personality information provided by the embodiment can effectively improve the hit rate of the information (that is, the push information stored by the network side network element) compared with the prior art. In summary, the embodiment of the present invention provides a home gateway information push method based on user personality information, which can overcome the disadvantages of low information hit rate and more information interference to users in the prior art. Improve the information push hit rate and reduce the information interference to users. Obviously, those skilled in the art should understand that the above modules or steps of the present invention can be implemented by a general-purpose computing device, which can be concentrated on a single computing device or distributed over a network composed of multiple computing devices. Alternatively, they may be implemented by program code executable by the computing device so that they may be stored in the storage device by the computing device, or they may be separately fabricated into individual integrated circuit modules, or Multiple modules or steps are made into a single integrated circuit module. Thus, the invention is not limited to any specific combination of hardware and software. The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes can be made to the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention.

Claims

Claim

1. A method of pushing information, including the following steps:

The information push system acquires current user information matching the category from the user management system according to the category of the push information stored therein, wherein the user information is dynamically acquired by the user management system; the information push system indicates the family The gateway pushes the push information to the user terminal corresponding to the user information.

The method according to claim 1, wherein the information pushing system obtains the current user information that matches the category from the user management system according to the category of the push information, and further includes:

The home gateway periodically collects the user information from the user terminals of the subordinates, and reports the collected user information to the user management system.

The method according to claim 2, wherein, after the collected user information is reported to the user management system, the method further includes:

The user management system updates the corresponding content stored locally according to the user information reported by the home gateway.

The method according to claim 3, wherein the updating, by the user management system, the locally stored corresponding content according to the user information reported by the home gateway comprises:

The user management system classifies the locally stored user information.

The method according to claim 1, wherein, after the information push system instructs the home gateway to push the push information to the user terminal corresponding to the user information, the method further includes:

The home gateway pushes the push information to a user terminal corresponding to the user information according to the received command from the information push system.

The method according to claim 1, wherein the information pushing system acquires the current user information that matches the category from the user management system according to a category in which the push information is stored, and includes: the user The management system locally searches for current user information matching the category according to the category of the push information, and transmits an address of the home gateway to which the user terminal corresponding to the user information belongs to the information push system. The method according to any one of claims 1 to 6, wherein the user information comprises at least one of: a user's domain name system DNS information, a user's occupation, a user's online time, a user's online address, and a user's hobby. A push network element for information, including:

An obtaining module, configured to acquire, according to a category of the push information stored in the push network element, current user information that matches the category from the user management system, where the user information is dynamically acquired by the user management system;

The push module is configured to instruct the home gateway to push the push information to the user terminal corresponding to the user information. A push system for information, including a home gateway, a user management system, and a push network element according to claim 8, wherein the home gateway includes:

a collecting module, configured to periodically collect the user information from a user terminal subordinate to the home gateway;

The reporting module is configured to report the collected user information to the user management system; and the executing module is configured to push the user terminal corresponding to the user information according to the received command from the push network element Push information. The push system according to claim 9, wherein the user management system comprises:

a lookup module configured to locally find current user information that matches the category based on the category of the push information from the push network element;

The sending module is configured to send an address of the home gateway to which the user terminal corresponding to the user information belongs to the push network element.