WO2012126192A1 - 终端电视业务中的信息显示方法、终端和系统 - Google Patents

终端电视业务中的信息显示方法、终端和系统 Download PDF

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Publication number
WO2012126192A1
WO2012126192A1 PCT/CN2011/073621 CN2011073621W WO2012126192A1 WO 2012126192 A1 WO2012126192 A1 WO 2012126192A1 CN 2011073621 W CN2011073621 W CN 2011073621W WO 2012126192 A1 WO2012126192 A1 WO 2012126192A1
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WO
WIPO (PCT)
Prior art keywords
image
terminal
information
management platform
module
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PCT/CN2011/073621
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English (en)
French (fr)
Inventor
郭晓敏
苗永斌
叶林
Original Assignee
中兴通讯股份有限公司
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Publication of WO2012126192A1 publication Critical patent/WO2012126192A1/zh

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts

Definitions

  • the present invention relates to the field of communications, and in particular to a method, a terminal, and a system for displaying information in a terminal television service.
  • a mobile phone is an interactive media terminal. Its most basic function is communication and interaction.
  • the core of a mobile-based service is not passive one-way reception, but active two-way interaction. Since its inception, television has been used as a one-way media means. Users watch the same program at the same time, and can't exert any influence on TV programs except switching channels.
  • the mobile TV service is a product of the convergence of the broadcast TV network and the mobile network.
  • a primary object of the present invention is to provide an information display method, system and terminal in a terminal television service to solve at least the limitation of the above-mentioned mobile phone television service.
  • a method for displaying information in a terminal television service including: receiving, by a terminal, a message that a user touches a screen during a process of playing a television program; and acquiring, by the terminal, a touch screen of the user according to the message
  • the position coordinate and the current picture data the terminal uses image recognition technology to perform image recognition on the position coordinates and the picture data to determine an image touched by the user; the terminal queries the identification information corresponding to the image, and sends the identification information to the network side management platform.
  • the terminal receives the association information of the foregoing image fed back by the network side management platform according to the identifier information, and displays the association information.
  • the above identification information includes the type of image and the channel on which the television program is played.
  • An image database is set on the terminal, and the image database includes types of images and images.
  • the identifier information corresponding to the terminal query image includes: a type of the terminal querying the image in the image database.
  • the information display method in the terminal television service further includes: the terminal periodically synchronizes the image database with the network side management platform, so that the image database and the type of the image on the network side management platform are consistent. After the terminal sends the identifier information to the network side management platform, the information display method in the terminal television service further includes: after receiving the identifier information, the network side management platform queries the association information of the image corresponding to the identifier information, and associates the image with the information. Feedback to the terminal.
  • a terminal including: a touch control module, configured to receive a message that a user touches a screen during a process of playing a television program, and acquire a position coordinate of the user touching the screen according to the message and The current image data; the image processing module is configured to use the image recognition technology to perform image recognition on the position coordinates and the screen data acquired by the touch control module, and determine an image touched by the user; the query module is set to be determined by the query image processing module.
  • the identification information corresponding to the image; the sending module is configured to send the identification information found by the query module to the network side management platform; the receiving and displaying module is configured to receive the association information of the image fed back by the network side management platform according to the identification information, and display the association information.
  • the terminal further includes: an image database, configured to store the type of the image and the image; the identification information of the query module query includes: a type of the image and a channel for playing the television program, and the query module includes: a query unit, configured to query the image in the image database Types of.
  • the terminal can be a mobile terminal.
  • the present invention provides an information display system in a terminal television service, including the above terminal, and further includes: a network side management platform; the network side management platform includes: a receiving module, configured to receive identification information sent by the terminal; and a query and feedback module, The information about the image corresponding to the identifier information received by the receiving module is set, and the associated information of the image is fed back to the terminal.
  • the terminal in the process of playing the television program, the terminal provides the identification information of the recognized image to the network side by using the image recognition technology, so that the user can obtain the associated information of the image, and enhance the interaction between the user and the content of the television program.
  • FIG. 2 is a flow chart of a method for implementing mobile TV interactive shopping on a terminal according to Embodiment 1 of the present invention
  • Figure 3 is a block diagram showing the structure of a terminal in the second embodiment of the present invention
  • Figure 4 is a block diagram showing the structure of a terminal in the second embodiment of the present invention
  • Figure 5 is an information display system in a terminal television service according to Embodiment 3 of the present invention; Block diagram of the structure.
  • the terminal in the embodiment of the present invention has a function of playing a television program and an Internet access. Based on this, an information display method, a terminal and a system in a terminal television service are provided, so that the user can perform more interaction with the content of the television program.
  • Embodiment 1 This embodiment provides an information display method in a terminal television service, where the terminal may be various terminals having a function of playing a television program and an Internet access, such as a mobile phone.
  • the method includes the following steps: step S 102: Step S 102: The terminal receives a message that the user touches the screen during the process of playing the television program; When playing a TV program, the user can tap on an item of interest on the current program screen.
  • the terminal will receive a message that the user touches the screen.
  • the message contains X, Y coordinate information from which the coordinates of the point contact can be obtained.
  • the terminal acquires the position coordinates of the user's touch screen and the current picture data according to the above message. In this embodiment, when the current picture data is acquired, the terminal may acquire the current picture data.
  • Step S106 the terminal uses the image recognition technology to perform image recognition on the position coordinates and the screen data to determine an image touched by the user;
  • Step S108 the terminal queries the identification information corresponding to the image, and sends the identification information to the network.
  • the side management platform in order to facilitate the query of the identification information, an image database may be set in advance on the terminal, the image database includes the type of the image and the image, the type refers to the name of the corresponding article of the image, etc.; based on this, the terminal queries the identification information
  • the method includes: the terminal queries the image database for the type of the image.
  • the identification information sent by the terminal to the network-side management platform may include a channel for playing the television program, in addition to the type of the image.
  • the terminal may send the foregoing identification information to the network side management platform by using an interaction request message.
  • the network side management platform After receiving the identifier information, the network side management platform queries the association information of the image corresponding to the identifier information, and feeds back the association information of the image to the terminal.
  • the associated information of the image includes: a shopping link URL of the image and/or an item description of the image.
  • the network side management platform feeds back the related information, it may send the information to the terminal through an interactive response message.
  • a database is set on the network side management platform, and the terminal can periodically synchronize the image database with the network side management platform, so that the terminal can periodically synchronize the image database with the network side management platform.
  • Step S110 The terminal receives the association information of the image fed back by the network side management platform according to the identifier information, and displays the association information.
  • the associated information displayed by the user terminal can be followed. For example, when the associated information is the shopping link URL, the user can directly touch the shopping link URL. After the terminal receives the message that the user touches the screen, the message is determined.
  • the position coordinates of the touch and are determined according to the determined position coordinates Jt ⁇
  • the user currently touches not the TV screen area i or the shopping link website, but establishes a connection with the website to enter the shopping page of the item for the user to perform online shopping operations.
  • the present embodiment may display the related information in a specified area, for example, at the bottom or the top of the screen.
  • the terminal of the embodiment provides the identification information of the recognized image to the network side by using the image recognition technology, so that the user can obtain the associated information of the image, and enhance the content of the user and the television program. Interactivity, user-friendly use, and improved user satisfaction in implementing TV services on the terminal.
  • the interactive shopping function can be realized in the process of watching the television program.
  • the terminal uses a mobile phone as an example.
  • the user clicks on an item on the program screen.
  • the shopping link appears immediately on the screen, and the user clicks the shopping link to enter the corresponding page of the online shopping mall, View details or choose to purchase.
  • a user watches a TV show or watches a T-model show, he finds that someone wearing a hat is very beautiful, wants to buy, so click on the hat, the shopping link appears immediately below the screen, you can click to enter and choose to buy.
  • the following is an example of a method for implementing mobile TV interactive shopping on a terminal. Referring to FIG.
  • Step S201 During a process of playing a mobile TV program, receiving a message that the user touches the screen to obtain a touch position. Coordinate information.
  • Step S202 determining the touch position, if the shopping link is clicked, go to step S209, and call the browser to open the corresponding shopping webpage for the user to view the details and select whether to purchase; if the touch is in the TV screen area i or inside, step 4 is performed.
  • Poly S203 Step S203, the screenshot captures the screen data information touched by the user, and performs image recognition according to the coordinates of the touched position and the cut-off screen data information, and identifies an image containing the coordinate point in the screen.
  • Step S204 Determine whether the recognized image is a valid image by searching the image database, and if not, end the interaction; if it is valid, perform step 4 to S205.
  • Step S205 The image information (ie, the identifier information) is combined with the information such as the channel to form an interaction request message, and sent to the mobile TV interactive shopping management platform (ie, the network side management platform).
  • Step S206 Receive an interactive response message from the mobile TV interactive shopping management platform, and obtain the item information from the response message, including the shopping link website address, and may further include related information such as the item profile.
  • Step S207 determining whether the acquired item information includes the shopping link website address, if not, ending the interaction; if included, performing step 4 to S208.
  • Step S208 displaying item information such as a shopping link website on the mobile terminal display.
  • Step S209 invoking a browser to open a corresponding shopping webpage for the user to view the details and select whether to purchase.
  • the present embodiment can provide the user with an interactive shopping function of instant shopping without affecting the user's viewing of the mobile TV program, and changes the monotony of the passive one-way receiving television program, and breaks through the simplicity of interactive applications such as voting and commenting.
  • the two-way interaction capability of the mobile terminal is fully utilized, and the user experience and appeal of the mobile TV are expanded, and the frequency of use of the mobile TV by the user can be increased.
  • Embodiment 2 This embodiment provides a terminal, which may be a mobile terminal, such as a mobile phone, or other device having a function of playing a television program and surfing the Internet.
  • the terminal includes: a touch control module 31, an image.
  • the processing module 32, the query module 33, the sending module 34 and the receiving and displaying module 35 This will be explained below.
  • the touch control module 31 is configured to receive a message that the user touches the screen during the process of playing the television program; obtain, according to the message, the location coordinates of the user touching the screen and the current screen data; for example, using the screen capture method to obtain the current screen Data; In this embodiment, when playing a television program, the user can touch an item of interest on the current program screen, and at this time, the terminal will receive a message that the user touches the screen.
  • the image processing module 32 is connected to the touch control module 31 and configured to perform image recognition on the position coordinates and the screen data acquired by the touch control module 31 to determine an image touched by the user; the query module 33, and the image processing The module 32 is connected to the identifier information corresponding to the image determined by the image processing module 32.
  • an image database may be set in advance on the terminal, the image database includes the type of the image and the image, the type refers to the name of the corresponding article of the image, etc.; based on this, the terminal further includes: an image database, setting To store the image and the type of the image; correspondingly, the identification information of the query module 33 includes: a type of the image and a channel for playing the television program. Accordingly, the query module 33 includes: a query unit, configured to query the image in the image database type.
  • the identifier information may include a channel for playing a television program in addition to the type of the image.
  • the sending module 34 is connected to the query module 33, and is configured to send the identifier information that is queried by the query module 33 to the network side management platform.
  • the terminal may send the identifier information to the network side through an interaction request message. platform.
  • the network side management platform After receiving the identifier information, the network side management platform queries the association information of the image corresponding to the identifier information, and feeds back the association information of the image to the terminal.
  • the associated information of the image includes: a shopping link URL of the image and/or an item description of the image.
  • the network side management platform feeds back the related information, it may send the terminal to the terminal through an interactive response message.
  • a database is set on the network side management platform, and the terminal can periodically synchronize the image database with the network side management platform, so that the terminal can periodically synchronize the image database with the network side management platform.
  • the image database is consistent with the type of the image on the network-side management platform, that is, the same image corresponds to the same image type;
  • the receiving and displaying module 35 is connected to the sending module 34, and is configured to receive the association of the image fed back by the network-side management platform according to the identification information.
  • Information showing associated information.
  • the terminal of the embodiment provides the identification information of the recognized image to the network side by using the image recognition technology, so that the user can obtain the associated information of the image, and enhance the content of the user and the television program. Interactivity, user-friendly use, and improved user satisfaction in implementing TV services on the terminal.
  • the division of each module may be performed in other manners.
  • the transmitting module 34 in the terminal and the receiving function in the receiving and displaying module 35 are set in one transceiver module.
  • the terminal may be a mobile phone, including: a data transceiver module, a display module, a touch control module, a screen capture module, an image processing module, and an image database.
  • the functions of each module are as follows:
  • the data transceiver module is configured to receive mobile TV program data for playing; receive image information sent by the image processing module, and send the network information to the network side mobile TV interactive shopping management platform together with the channel information; receive the mobile TV interactive shopping management platform (equivalent to the above)
  • the network side management platform sends an interactive response message, and the message carries the associated information of the image, for example: a shopping link URL, and sends the associated information to the display module.
  • the content of the interactive response message sent by the mobile TV interactive shopping management platform in addition to the shopping link URL, may also carry information such as an item description.
  • the display module is configured to display the content of the mobile TV program, and display the related information, such as a shopping link URL, or an item description.
  • the touch control module is configured to respond to the user touching the screen operation, determine whether the shopping link is clicked, and whether it is in the TV screen area; if the shopping link is clicked, the browser is called to open the corresponding shopping webpage, if the point is in the TV screen area , the coordinate information of the touch position is sent to the image processing module, and the screen capture module is notified at the same time.
  • the screen capture module is configured to receive coordinate information sent by the touch control module, perform screen capture processing on the current television screen, and send data information of the intercepted screen to the image processing module.
  • the image processing module is configured to receive the coordinate information and the data information of the screen, and use an image recognition technology to identify an image containing the coordinate point in the image, and then retrieve the image database to obtain identification information of the image, such as information type and the like. , send the search result to the data transceiver module.
  • the image database is configured to store image data information for retrieval and comparison by the image processing module to determine information such as the type of image clicked by the user.
  • the image database can be periodically synchronized with the mobile TV interactive shopping management platform, so that the two sides agree on the image data information, so that the mobile TV interactive shopping management platform can smoothly find the corresponding item and the shopping link after receiving the image information. And other information.
  • the user can implement the online shopping operation by clicking the shopping link in the above related information.
  • the terminal of the embodiment expands the interaction function between the user and the TV program content through the above module, solves the limitation problem of the TV service of the terminal (for example, a mobile phone), facilitates the user operation, and does not bring the value-added service by the operator.
  • Example 3 The present embodiment provides an information display system in a terminal television service.
  • the system includes the terminal 30 in the embodiment 2, and further includes: a network side management platform 50; wherein, the functions of each module on the terminal 30 are
  • the network-side management platform 50 includes: a receiving module 52, configured to receive the identification information sent by the terminal 30; the query and feedback module 54 is connected to the receiving module 52, and is configured to correspond to the identifier information received by the query receiving module 52.
  • Correlation information of the image, and the related information of the image is fed back to the terminal 30.
  • the system can be applied in the above Embodiment 1, and the application flow is not described in detail herein.
  • the system in this embodiment can provide an interactive shopping service function for the user by using the interaction between the terminal and the network side management platform, without affecting the user watching the mobile TV program, and solving the terminal (for example, mobile phone) television service.
  • the limitation problem is convenient for the user to operate, and no operator has brought value-added services.
  • the embodiment of the present invention can provide the user with an interactive shopping function of instant shopping without affecting the user's viewing of the mobile TV program, and changes the monotony of the passive one-way receiving television program, breaking through the
  • the simplicity of interactive applications such as voting and commentary has fully utilized the two-way interaction capability of mobile terminals, expanding the user experience and appeal of mobile TV, and increasing the frequency of users' use of mobile TV.
  • this function is a combination of mobile TV and e-commerce, which can bring benefits to the majority of network merchants, and also bring considerable value-added profits to operators.
  • modules or steps of the present invention can be implemented by a general-purpose computing device, which can be concentrated on a single computing device or distributed over a network composed of multiple computing devices. Alternatively, they may be implemented by program code executable by the computing device, such that they may be stored in the storage device by the computing device and, in some cases, may be different from the order herein.
  • the steps shown or described are performed, or they are separately fabricated into individual integrated circuit modules, or a plurality of modules or steps are fabricated as a single integrated circuit module.
  • the invention is not limited to any specific combination of hardware and software.
  • the above is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes can be made to the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the scope of the present invention are intended to be included within the scope of the present invention.

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  • Social Psychology (AREA)
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  • General Engineering & Computer Science (AREA)
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Description

终端电视业务中的信息显示方法、 终端和系统 技术领域 本发明涉及通信领域， 具体而言， 涉及一种终端电视业务中的信息显示方 法、 终端和系统。 背景技术 随着 3G技术的发展， 手机电视业务日益普及， 这是广播电视和移动通信 的一项重大变革。手机是一种互动的媒体终端，其最基本的功能是通信和交互， 以手机为基础的业务的核' ^思想不是被动单向接收， 而是主动双向交互。 电视自问世以来， 一直是作为一种单向的媒体手段， 用户在同一时间观看 相同的节目， 除了切换频道外不能对电视节目施加任何影响。 手机电视业务是 广播电视网络和移动网络相融合的产物， 其利用单向的广播网络提供多媒体内 容的下行传输， 利用移动通信网络的鉴权管理系统和双向网络传输能力完成对 用户的认证、 授权和管理。 目前的手机电视业务大多停留在手机和电视功能的 简单叠加， 或是能够进行投票、 评论等简单的互动应用， 未能充分发挥手机的 双向交互能力。 可见， 目前的手机电视业务存在一定的局限性。 针对相关技术中手机电视业务的局限性问题， 目前尚未提出有效的解决方 案。 发明内容 本发明的主要目的在于提供一种终端电视业务中的信息显示方法、 系统和 终端， 以至少解决上述手机电视业务的局限性问题。 才艮据本发明的一个方面， 提供了一种终端电视业务中的信息显示方法， 包 括： 终端在播放电视节目的过程中， 接收用户点触屏幕的消息； 终端根据该消 息获取用户点触屏幕的位置坐标和当前的画面数据； 终端釆用图像识别技术， 对上述位置坐标和画面数据进行图像识别确定用户点触的图像； 终端查询图像 对应的标识信息， 将标识信息发送给网络侧管理平台； 终端接收上述网络侧管 理平台根据标识信息反馈的上述图像的关联信息， 显示该关联信息。 上述标识信息包括图像的类型和播放电视节目的频道。 终端上设置有图像数据库， 图像数据库包括图像和图像的类型； 终端查询 图像对应的标识信息包括： 终端在图像数据库中查询图像的类型。 该终端电视业务中的信息显示方法还包括： 终端周期性地将图像数据库与 网络侧管理平台进行同步， 使图像数据库与网络侧管理平台上的图像的类型一 致。 终端将标识信息发送给网络侧管理平台之后， 该终端电视业务中的信息显 示方法还包括： 网络侧管理平台接收到标识信息后， 查询标识信息对应的图像 的关联信息， 并将图像的关联信息反馈给终端。 上述图像的关联信息包括： 图像的购物链接网址和 /或图像的物品简介。 根据本发明的另一个方面， 还提供了一种终端， 包括： 触摸控制模块， 设 置为在播放电视节目的过程中， 接收用户点触屏幕的消息， 根据消息获取用户 点触屏幕的位置坐标和当前的画面数据； 图像处理模块， 设置为釆用图像识别 技术， 对触摸控制模块获取的位置坐标和画面数据进行图像识别， 确定用户点 触的图像； 查询模块， 设置为查询图像处理模块确定的图像对应的标识信息； 发送模块， 设置为将查询模块查到的标识信息发送给网络侧管理平台； 接收与 显示模块， 设置为接收网络侧管理平台根据标识信息反馈的图像的关联信息， 显示关联信息。 终端还包括： 图像数据库， 设置为存储图像和图像的类型； 查询模块查询 的标识信息包括： 图像的类型和播放电视节目的频道， 查询模块包括： 查询单 元， 设置为在图像数据库中查询图像的类型。 其中， 终端可以为移动终端。 本发明提供了一种终端电视业务中的信息显示系统， 包括上述终端， 还包 括： 网络侧管理平台； 网络侧管理平台包括： 接收模块， 设置为接收终端发送 的标识信息； 查询与反馈模块， 设置为查询接收模块接收的标识信息对应的图 像的关联信息， 并将图像的关联信息反馈给终端。 通过本发明， 终端在播放电视节目的过程中， 釆用图像识别技术， 将识别 的图像的标识信息提供给网络侧， 使用户能够得到该图像的关联信息， 增强了 用户与电视节目内容的互动性， 解决了终端 （例如， 手机） 电视业务的局限性 问题， 方便用户的使用， 提高了用户在终端上实现电视业务的满意度。 附图说明 此处所说明的附图用来提供对本发明的进一步理解， 构成本申请的一部 分， 本发明的示意性实施例及其说明用于解释本发明， 并不构成对本发明的不 当限定。 在附图中： 图 1是根据本发明实施例 1的终端电视业务中的信息显示方法的流程图； 图 2是才艮据本发明实施例 1的在终端上实现手机电视互动购物的方法流程 图； 图 3是 居本发明实施例 2的终端的结构框图； 图 4是 居本发明实施例 2的终端的结构示意图； 图 5 是根据本发明实施例 3 的终端电视业务中的信息显示系统的结构框 图。 具体实施方式 下文中将参考附图并结合实施例来详细说明本发明。 需要说明的是， 在不 冲突的情况下， 本申请中的实施例及实施例中的特征可以相互组合。 本发明实施例中的终端具有播放电视节目和上网功能， 基于此， 提供了一 种终端电视业务中的信息显示方法、 终端和系统， 使用户能够与电视节目内容 进行更多的互动。 实施例 1 本实施例提供了一种终端电视业务中的信息显示方法， 其中， 该终端可以 是具有播放电视节目和上网功能的各种终端， 例如手机等。 参见图 1 , 该方法 包括以下步 4聚 (步 4聚 S 102-步 4聚 S 110 ): 步骤 S 102, 终端在播放电视节目的过程中， 接收用户点触屏幕的消息； 本实施例在播放电视节目时， 用户可以点触当前节目画面上自己感兴趣的 某个物品， 此时， 终端将会接收到用户点触屏幕的消息。 该消息包含有 X、 Y 坐标信息， 从该消息中可以获取点触点的坐标。 步骤 S 104,该终端才艮据上述消息获取用户点触屏幕的位置坐标和当前的画 面数据； 本实施例在获取当前的画面数据时， 可以釆用截展的方式获取。 步骤 S 106, 该终端釆用图像识别技术， 对上述位置坐标和画面数据进行图 像识别确定用户点触的图像； 步骤 S 108, 该终端查询上述图像对应的标识信息， 将该标识信息发送给网 络侧管理平台； 为了便于查询标识信息， 可以预先在该终端上设置一个图像数据库， 该图 像数据库中包括图像和图像的类型，该类型指图像对应物品的名称等；基于此， 终端查询上述标识信息包括： 终端在该图像数据库中查询上述图像的类型。 为 了便于网络侧查询到图像对应的关联信息， 优选地， 上述终端发送给网络侧管 理平台的标识信息除了包括上述图像的类型外， 还可以包括播放电视节目的频 道。 本实施例在实现时， 终端可以将上述标识信息通过互动请求消息发送给网 络侧管理平台。 网络侧管理平台接收到上述标识信息后， 查询该标识信息对应 的图像的关联信息，并将图像的关联信息反馈给终端。该图像的关联信息包括： 图像的购物链接网址和 /或图像的物品简介。网络侧管理平台在反馈上述关联信 息时， 可以通过互动响应消息发送给终端。 为了便于网络侧管理平台能够及时地根据上述标识信息查找到图像的关 联信息， 在网络侧管理平台上设置有一个数据库， 该终端可以周期性地将上述 图像数据库与网络侧管理平台进行同步， 使图像数据库与网络侧管理平台上的 图像数据信息一致， 为使终端和网络侧管理平台上图像的类型保持一致， 即对 于同一个图像， 使用相同的标识表示。 步骤 S 110,该终端接收网络侧管理平台根据上述标识信息反馈的图像的关 联信息， 显示该关联信息。 用户 居终端显示的关联信息可以进行后续操作， 例如， 当关联信息为购 物链接网址时， 用户可以直接点触该购物链接网址， 此时终端接收到用户点触 屏幕的消息后， 居该消息确定点触的位置坐标， 并才艮据确定的位置坐标确定 jt匕用户当前点触的不是电视画面区 i或， 而是购物链接网址， 则与该网址建立连 接， 进入此物品的购物网页， 供用户进行网上购物操作。 为了不影响用户观看电视节目， 本实施例在显示上述关联信息时， 可以在 指定的区域显示， 例如， 在屏幕的最下方或最上方显示。 本实施例的终端在播放电视节目的过程中， 通过釆用图像识别技术， 将识 别的图像的标识信息提供给网络侧， 使用户能够得到该图像的关联信息， 增强 了用户与电视节目内容的互动性， 方便用户的使用， 提高了用户在终端上实现 电视业务的满意度。 利用本实施例的终端，可以在观看电视节目的过程中， 实现互动购物功能。 例如， 终端以手机为例， 手机电视节目播放过程中， 用户点击节目画面上的某 一个物品， 通过上述方法， 屏幕上立即出现购物链接， 用户点击购物链接即进 入网上购物中心的对应页面， 可以查看详情或选择购买。 譬如， 用户在收看某 个电视剧或者观赏 T台模特秀， 发现里面某个人戴的帽子很漂亮， 希望购买， 于是点击帽子， 屏幕下面立即出现购物链接， 可以点击进入和选择购买。 下面举例说明在终端上实现手机电视互动购物的方法， 参见图 2, 该方法 包括以下步 4聚： 步骤 S201 , 在播放手机电视节目过程中， 接收到用户点触屏幕的消息， 获 取点触位置的坐标信息。 步骤 S202, 判断点触位置， 如果点中购物链接， 转至步骤 S209, 调用浏 览器打开对应购物网页， 供用户查看详情和选择是否购买； 如果点触在电视画 面区 i或里面， 执行步 4聚 S203。 步骤 S203 , 截屏获取用户点触的画面数据信息， 才艮据点触位置的坐标和截 到的画面数据信息进行图像识别， 识别出画面里包含该坐标点的图像。 步骤 S204 , 通过检索图像数据库， 判断识别出来的图像是否为有效图像， 如果无效， 结束本次互动； 如果有效， 执行步 4聚 S205。 步骤 S205 , 将图像信息（即上述标识信息）连同频道等信息组成互动请求 消息， 发送给手机电视互动购物管理平台 （即上述网络侧管理平台）。 步骤 S206,接收来自手机电视互动购物管理平台的互动响应消息， 从该响 应消息中获取物品信息， 包括购物链接网址，还可以包括物品简介等相关信息。 步骤 S207,判断获取到的物品信息里是否包括购物链接网址，如果不包括， 结束本次互动； 如果包括， 执行步 4聚 S208。 步骤 S208 , 将购物链接网址等物品信息显示在手机终端展幕上。 步骤 S209, 调用浏览器打开对应购物网页， 供用户查看详情和选择是否购 买。 本实施例在不影响用户观看手机电视节目的同时， 可以为用户提供了即时 购物的互动业务功能， 改变了被动单向接收电视节目的单调性， 突破了投票、 评论等互动应用的简单性， 充分发挥了手机终端的双向交互能力， 拓展了手机 电视的用户体验和吸引力， 可以提高用户对手机电视的使用频率。 同时， 该功 能是手机电视与电子商务的结合， 能够为广大网络商户带来收益， 也能够为运 营商带来可观的增值利润。 实施例 2 本实施例提供了一种终端， 该终端可以是移动终端， 例如手机， 也可以是 具有播放电视节目与上网功能的其它设备， 参见图 3 , 该终端包括： 触摸控制 模块 31 , 图像处理模块 32 , 查询模块 33 , 发送模块 34和接收与显示模块 35。 下面对其进行说明。 触摸控制模块 31 , 设置为在播放电视节目的过程中， 接收用户点触屏幕的 消息； 根据该消息获取用户点触屏幕的位置坐标和当前的画面数据； 例如， 釆 用截屏方式获取当前的画面数据； 本实施例在播放电视节目时， 用户可以点触当前节目画面上自己感兴趣的 某个物品， 此时， 终端将会接收到用户点触屏幕的消息。 图像处理模块 32 , 与触摸控制模块 31相连， 设置为釆用图像识别技术， 对触摸控制模块 31 获取的位置坐标和画面数据进行图像识别， 确定用户点触 的图像； 查询模块 33 , 与图像处理模块 32相连， 设置为查询图像处理模块 32确定 的图像对应的标识信息； 为了便于查询标识信息， 可以预先在该终端上设置一个图像数据库， 该图 像数据库中包括图像和图像的类型，该类型指图像对应物品的名称等；基于此， 该终端还包括： 图像数据库， 设置为存储图像和图像的类型； 相应地， 查询模 块 33 查询的标识信息包括： 图像的类型和播放电视节目的频道， 相应地， 查 询模块 33 包括： 查询单元， 设置为在该图像数据库中查询图像的类型。 本实 施例为了便于网络侧查询到图像对应的关联信息， 优选地， 上述标识信息除了 包括上述图像的类型外， 还可以包括播放电视节目的频道。 发送模块 34 , 与查询模块 33相连， 设置为将查询模块 33查到的标识信息 发送给网络侧管理平台； 本实施例在实现时， 终端可以将上述标识信息通过互动请求消息发送给网 络侧管理平台。 网络侧管理平台接收到上述标识信息后， 查询该标识信息对应 的图像的关联信息，并将图像的关联信息反馈给终端。该图像的关联信息包括： 图像的购物链接网址和 /或图像的物品简介。网络侧管理平台在反馈上述关联信 息时， 可以通过互动响应消息发送给该终端。 为了便于网络侧管理平台能够及时地根据上述标识信息查找到图像的关 联信息， 在网络侧管理平台上设置有一个数据库， 该终端可以周期性地将上述 图像数据库与网络侧管理平台进行同步， 使图像数据库与网络侧管理平台上图 像的类型一致， 即同一个图像对应相同的图像类型； 接收与显示模块 35 , 与发送模块 34相连， 设置为接收网络侧管理平台根 据标识信息反馈的图像的关联信息， 显示关联信息。 本实施例的终端在播放电视节目的过程中， 通过釆用图像识别技术， 将识 别的图像的标识信息提供给网络侧， 使用户能够得到该图像的关联信息， 增强 了用户与电视节目内容的互动性， 方便用户的使用， 提高了用户在终端上实现 电视业务的满意度。 另外， 上述终端在实现时， 各个模块的划分也可以釆用其他方式， 例如， 将上述终端中的发送模块 34和接收与显示模块 35中的接收功能设置在一个收 发模块中。 参见图 4的终端结构示意图， 该终端可以为手机， 包括： 数据收发 模块、 显示模块、 触摸控制模块、 截屏模块、 图像处理模块、 图像数据库， 各 个模块的功能如下： 数据收发模块， 设置为接收手机电视节目数据进行播放； 接收图像处理模 块发送来的图像信息， 连同频道信息一起发送给网络侧手机电视互动购物管理 平台； 接收手机电视互动购物管理平台 （相当于上述网络侧管理平台）发送的 互动响应消息， 该消息携带上述图像的关联信息， 例如： 购物链接网址， 并将 该关联信息发送给显示模块。 手机电视互动购物管理平台发送来的互动响应消息里的内容， 除了购物链 接网址， 还可以带有物品简介等信息。 显示模块， 设置为显示手机电视节目内容， 显示上述关联信息， 例如购物 链接网址， 或者物品简介等信息。 触摸控制模块， 设置为响应用户点触屏幕操作， 判断是否点中购物链接， 是否点在电视画面区域里面； 如果点中购物链接， 则调用浏览器打开对应购物 网页， 如果点在电视画面区域里面， 则把点触位置的坐标信息发送给图像处理 模块， 同时通知截屏模块。 截屏模块， 设置为接收触摸控制模块发送来的坐标信息， 对当前电视画面 进行截屏处理， 把截到的画面的数据信息发送给图像处理模块。 图像处理模块， 设置为接收上述坐标信息和画面的数据信息， 利用图像识 别技术来识别出画面里包含该坐标点的图像， 然后检索图像数据库， 得到该图 像的标识信息， 例如图像的类型等信息， 把检索结果发送给数据收发模块。 图像数据库， 设置为存储图像数据信息， 供图像处理模块检索和对比以确 定用户点击图像的类型等信息。 此图像数据库可以定期与手机电视互动购物管理平台进行同步， 使两边在 图像数据信息上达成一致， 以便于手机电视互动购物管理平台收到图像信息后 能够顺利找到该图像对应的物品及其购物链接等信息。 用户通过点击上述关联信息中的购物链接， 即可实现网上购物操作。 本实施例的终端通过上述模块扩展了用户与电视节目内容的互动功能， 解 决了终端 （例如， 手机） 电视业务的局限性问题， 方便了用户操作， 并未运营 商带来了增值业务。 实施例 3 本实施例提供了一种终端电视业务中的信息显示系统， 参见图 5 , 该系统 包括实施例 2中的终端 30 , 还包括： 网络侧管理平台 50; 其中， 终端 30上各 个模块的功能这里不再赞述， 网络侧管理平台 50包括： 接收模块 52 , 设置为接收终端 30发送的标识信息； 查询与反馈模块 54 , 与接收模块 52相连， 设置为查询接收模块 52接收的 标识信息对应的图像的关联信息， 并将该图像的关联信息反馈给终端 30。 本系统可以应用在上述实施例 1中， 应用流程这里不再详述。 本实施例的系统通过终端与网络侧管理平台间的交互， 在不影响用户观看 手机电视节目的同时， 可以为用户提供了即时购物的互动业务功能， 解决了终 端 （例如， 手机） 电视业务的局限性问题， 方便了用户操作， 并未运营商带来 了增值业务。 从以上的描述中可以看出， 本发明实施例在不影响用户观看手机电视节目 的同时， 可以为用户提供了即时购物的互动业务功能， 改变了被动单向接收电 视节目的单调性， 突破了投票、 评论等互动应用的简单性， 充分发挥了手机终 端的双向交互能力， 拓展了手机电视的用户体验和吸引力， 可以提高用户对手 机电视的使用频率。 同时， 该功能是手机电视与电子商务的结合， 能够为广大 网络商户带来收益， 也能够为运营商带来可观的增值利润。 显然， 本领域的技术人员应该明白， 上述的本发明的各模块或各步骤可以 用通用的计算装置来实现， 它们可以集中在单个的计算装置上， 或者分布在多 个计算装置所组成的网络上， 可选地， 它们可以用计算装置可执行的程序代码 来实现， 从而， 可以将它们存储在存储装置中由计算装置来执行， 并且在某些 情况下， 可以以不同于此处的顺序执行所示出或描述的步骤， 或者将它们分别 制作成各个集成电路模块， 或者将它们中的多个模块或步骤制作成单个集成电 路模块来实现。 这样， 本发明不限制于任何特定的硬件和软件结合。 以上所述仅为本发明的优选实施例而已， 并不用于限制本发明， 对于本领 域的技术人员来说， 本发明可以有各种更改和变化。 凡在本发明的 ^"神和原则 之内， 所作的任何修改、 等同替换、 改进等， 均应包含在本发明的保护范围之 内。

Claims

权 利 要 求 书
1. 一种终端电视业务中的信息显示方法， 包括：
终端在播放电视节目的过程中， 接收用户点触屏幕的消息； 所述终端才艮据所述消息获取所述用户点触屏幕的位置坐标和当前的 画面数据；
所述终端釆用图像识别技术， 对所述位置坐标和画面数据进行图像 识别确定所述用户点触的图像；
所述终端查询所述图像对应的标识信息， 将所述标识信息发送给网 络侧管理平台；
所述终端接收所述网络侧管理平台根据所述标识信息反馈的所述图 像的关联信息， 显示所述关联信息。
2. 根据权利要求 1所述的方法， 其中， 所述标识信息包括所述图像的类型 和播放所述电视节目的频道。
3. 根据权利要求 2所述的方法， 其中， 所述终端上设置有图像数据库， 所 述图像数据库包括图像和所述图像的类型；
所述终端查询所述图像对应的标识信息包括： 所述终端在所述图像 数据库中查询所述图像的类型。
4. 根据权利要求 3所述的方法， 其中， 所述方法还包括： 所述终端周期性 地将所述图像数据库与所述网络侧管理平台进行同步， 使所述图像数据 库与所述网络侧管理平台上的所述图像的类型一致。
5. 才艮据权利要求 1所述的方法， 其中， 所述终端将所述标识信息发送给网 络侧管理平台之后， 所述方法还包括：
所述网络侧管理平台接收到所述标识信息后， 查询所述标识信息对 应的图像的关联信息， 并将所述图像的关联信息反馈给所述终端。
6. 根据权利要求 1所述的方法， 其中， 所述图像的关联信息包括： 所述图 像的购物链接网址和 /或所述图像的物品简介。
7. —种终端， 包括: 触摸控制模块， 设置为在播放电视节目的过程中， 接收用户点触屏 幕的消息； 才艮据所述消息获取所述用户点触屏幕的位置坐标和当前的画 面数据；
图像处理模块， 设置为釆用图像识别技术， 对所述触摸控制模块获 取的所述位置坐标和画面数据进行图像识别，确定所述用户点触的图像； 查询模块， 设置为查询所述图像处理模块确定的所述图像对应的标 识信息； 发送模块， 设置为将所述查询模块查到的所述标识信息发送给 网络侧管理平台；
接收与显示模块， 设置为接收所述网络侧管理平台根据所述标识信 息反馈的所述图像的关联信息， 显示所述关联信息。
8. 根据权利要求 7所述的终端， 其中，
所述终端还包括： 图像数据库， 设置为存储图像和图像的类型； 所述查询模块查询的标识信息包括： 所述图像的类型和播放所述电 视节目的频道， 所述查询模块包括： 查询单元， 设置为在所述图像数据 库中查询所述图像的类型。
9. 才艮据权利要求 7所述的终端， 其中， 所述终端为移动终端。
10. —种终端电视业务中的信息显示系统， 其中， 包括权利要求 7至 9任一 项所述的终端， 还包括： 所述网络侧管理平台；
所述网络侧管理平台包括：
接收模块， 设置为接收所述终端发送的所述标识信息； 查询与反馈模块， 设置为查询所述接收模块接收的所述标识信息对 应的图像的关联信息， 并将所述图像的关联信息反馈给所述终端。
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