WO2012083560A1 - Procédé et appareil pour réaliser un séquencement de promotions sur la base d'un second prix généralisé amélioré - Google Patents

Procédé et appareil pour réaliser un séquencement de promotions sur la base d'un second prix généralisé amélioré Download PDF

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Publication number
WO2012083560A1
WO2012083560A1 PCT/CN2010/080264 CN2010080264W WO2012083560A1 WO 2012083560 A1 WO2012083560 A1 WO 2012083560A1 CN 2010080264 W CN2010080264 W CN 2010080264W WO 2012083560 A1 WO2012083560 A1 WO 2012083560A1
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WIPO (PCT)
Prior art keywords
promotion
objects
search
user
preferred
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PCT/CN2010/080264
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English (en)
Chinese (zh)
Inventor
万昊
朱晓宇
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百度在线网络技术（北京）有限公司
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Application filed by 百度在线网络技术（北京）有限公司 filed Critical 百度在线网络技术（北京）有限公司
Priority to PCT/CN2010/080264 priority Critical patent/WO2012083560A1/fr
Priority to CN201080069532.0A priority patent/CN103168312B/zh
Publication of WO2012083560A1 publication Critical patent/WO2012083560A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0219—Discounts or incentives, e.g. coupons or rebates based on funds or budget

Definitions

  • the present invention relates to the field of network search and promotion technologies, and in particular, to a technique for performing promotion ranking based on a strong second price. Background technique
  • Search Engine Marketing is based on the way search engines use search engines, and uses search users to retrieve information as much as possible to deliver marketing information to target users. To put it simply, search engine marketing is based on the search engine platform's online marketing. It uses people's dependence on search engines and usage habits to deliver marketing information to target users as much as possible when people retrieve information.
  • GSP Generalized Second Price
  • a computer-implemented method for performing promotion ranking based on a strong generalized second price comprises the following steps: a acquiring a plurality of promotion objects;
  • a sorting apparatus for performing a promotion ranking based on a strong generalized second price, wherein the apparatus comprises:
  • a first obtaining device configured to acquire a plurality of promotion objects
  • a selecting device configured to select one or more preferred promotion objects from the plurality of promotion objects according to an expected contribution of the plurality of promotion objects, so that the one or more preferred promotion objects share the plurality of promotion The expected contribution of the remaining promotion objects in the object;
  • a sharing device according to a preset sharing rule, and determining an actual contribution of the one or more preferred promotion objects based on an expected contribution of the one or more preferred promotion objects;
  • a sorting device configured to perform one or more according to the one or more The actual contributions of the preferred promotion objects are ordered by the one or more preferred promotion objects.
  • the invention is based on the promotion of the generalized second price, which not only improves the utilization efficiency of the promotion resources, but also improves the user experience of the search user.
  • 1 shows a schematic diagram of an apparatus for performing a ranking based on a strong generalized second price, in accordance with an aspect of the present invention
  • 2 illustrates a system topology for generalizing ranking based on a strong generalized second price, in accordance with an aspect of the present invention
  • FIG. 3 shows a schematic diagram of an apparatus for performing a ranking based on a strong generalized second price, in accordance with a preferred embodiment of the present invention
  • FIG. 4 shows a flow chart of a method for generalizing ranking based on a strong generalized second price in accordance with another aspect of the present invention
  • Figure 5 illustrates a flow chart of a method for generalizing ranking based on a strong generalized second price, in accordance with a preferred embodiment of the present invention.
  • the sorting apparatus 1 shows a schematic diagram of an apparatus for performing a ranking based on a strong generalized second price, wherein the sorting apparatus 1 includes a first obtaining means 11, a selecting means 12, a sharing means 13, and a sorting means 14, in accordance with an aspect of the present invention.
  • the first obtaining device 11 is configured to acquire a plurality of promotion objects. Specifically, the first obtaining device 11 acquires, according to a search sequence input by the user through the user equipment, a plurality of promotion objects corresponding to the search sequence, or triggers a plurality of promotion objects according to the search engine. , obtaining the plurality of promotion objects. For example, the search user enters the search sequence he or she wants to find in the browser software, application, or client software by interacting with the user device, including but not limited to a keyboard, mouse, remote control, touch pad, or handwriting device.
  • the first obtaining device 11 acquires the search sequence input by the search user in real time through a page technology, such as JSP, ASP, PHP technology, or by calling an application program interface (API) provided by the user equipment. Thereafter, the first obtaining device 11 Then, the plurality of promotion objects corresponding to the search sequence are obtained by a database query or the like. For another example, in the process of searching for a user to input a query sequence through the user equipment, the search engine obtains a search sequence input by the search user, and performs a matching query according to the search sequence in the database, when obtaining the search sequence. When the plurality of promotion objects are matched, the first obtaining device 11 acquires the plurality of promotion objects for subsequent processing by other devices.
  • a page technology such as JSP, ASP, PHP technology
  • API application program interface
  • the selecting device 12 is configured to select one or more preferred promotion objects from the plurality of promotion objects according to the expected contribution of the plurality of promotion objects, so that the one or more preferred promotion objects share the plurality of promotion objects The expected contribution of the remaining promotion objects in the object. Specifically, the selecting device 12 selects one or more preferred promotion objects from the plurality of promotion objects according to an expected contribution of the plurality of promotion objects, for example, by random extraction or by sorting selection or other predetermined selection manner, to And causing the one or more preferred promotion objects to share an expected contribution of the remaining promotion objects among the plurality of promotion objects.
  • the expected contribution of the plurality of promotion objects may be directly obtained by the sorting device 1 from the search promotion library, or may be an expectation of the plurality of promotion objects obtained by the sorting device 1 indirectly through other products or third-party devices. contribution.
  • the selecting device 12 directly obtains the expected contributions of the plurality of promotion objects from the search promotion library according to the plurality of promotion objects acquired by the first acquisition device 11, and selects one or more preferences from the plurality of promotion objects. Promoting the object, for example, by descending the size of the plurality of promotion objects according to the expected contribution, selecting a preferred promotion object ranked in the front row, so that the one or more preferred promotion objects share the remaining of the plurality of promotion objects Promote the expected contribution of the object. For example, suppose a total
  • the bid of the promotion object is expressed as ⁇ of the promotion object's quality attribute ; ⁇ ; select 1 + ( ⁇ promotion object from the W promotion objects, may wish to set the M+1 promotion object to be pressed Its expected contribution is in descending order, ie
  • GSP generalized second price
  • the sharing device 13 is configured to determine an actual contribution of the one or more preferred promotion objects according to a preset sharing rule and based on an expected contribution of the one or more preferred promotion objects.
  • the sharing device 13 is configured according to a preset sharing rule, such as an equal-accumulation rule, an equal-cost sharing rule, a pre-order priority rule, a sharing threshold rule corresponding to the promotion object, and the like, and based on the prediction of the one or more preferred promotion objects.
  • Contributing to determine the actual contribution of the one or more preferred promotion objects is determined.
  • the expected contributions of the remaining NM promotion objects that need to be shared are sum ⁇ CPM_B M+1 , ... , N ⁇ , and for these M preferred promotion objects, the promotion object is preferably selected.
  • the actual contribution of i is CPM_G
  • the sorting means 14 is arranged to sort the one or more preferred promotional objects based on the actual contributions of the one or more preferred promotional objects.
  • the sorting device 14 is in accordance with a certain sorting rule according to the actual contribution of the one or more preferred promotion objects determined by the sharing device 13, for example, according to the actual contribution of the one or more preferred promotion objects, or Sorting the one or more preferred promotion objects in descending order or the like.
  • the sharing device 13 determines the actual contributions CPM_C 2 , ..., CPM_C M of the M preferred promotion objects.
  • the sorting device 14 performs the descending order according to a certain sorting rule, for example, according to the size of the CPM_G.
  • the various devices of the sorting device 1 are continuously operated. Specifically, the first obtaining device 11 acquires a plurality of promotion objects; subsequently, the selecting device 12 selects one or more preferred promotion objects from the plurality of promotion objects according to the expected contribution of the plurality of promotion objects, so that the The one or more preferred promotion objects share the expected contribution of the remaining promotion objects among the plurality of promotion objects; then, the sharing device 13 is based on the preset sharing rule and based on the expected contribution of the one or more preferred promotion objects Determining the actual contribution of the one or more preferred promotion objects; Finally, the ranking device 14 sorts the one or more preferred promotion objects based on the actual contributions of the one or more preferred promotion objects.
  • the first obtaining device 11 is further configured to sort the plurality of promotion objects according to the expected contribution of the plurality of promotion objects; thereafter, the selecting device 12 is further configured to perform according to the plurality of promotion And an expected contribution of the object, and combining one or more preferred promotion objects from the plurality of promotion objects in combination with the ranking of the plurality of promotion objects, so that the one or more preferred promotion objects share the plurality of promotion The rest of the promotion in the object The expected contribution of the object.
  • the first obtaining means 11 is configured according to a certain ordering rule according to the obtained expected contribution of the plurality of promotion objects, for example, according to the expected contribution of the plurality of promotion objects, in ascending or descending order, etc.
  • Sorting objects are sorted; thereafter, the selecting means 12 is arranged according to the expected contribution of the plurality of promotional objects, in combination with the sorting of the plurality of promotional objects, according to a certain selection rule, for example, from descending order according to the expected contribution size.
  • the expected contribution of the plurality of promotion objects may be Is the sorting device 1 directly obtained from the search promotion library, or may be the sorting device 1 through other products or the third The expected contribution of the plurality of promotion objects obtained by the party device indirectly. For example, if the first acquisition device 11 acquires W promotion objects and sorts the descending order according to the expected contribution of the promotion objects, there are:
  • CPM_ is the expected contribution of the promotion object, and is the bid of the promotion object
  • a is the quality attribute of the promotion object
  • the promotion object i is under the GSP (generalized second price) mechanism
  • the M promotion objects are the determined preferred promotion objects.
  • Those skilled in the art should understand that the above manner of selecting one or more preferred promotion objects is merely an example, and other existing or future possible methods for selecting one or more preferred promotion objects may be applied to the present invention as well. It is intended to be included within the scope of the invention and is hereby incorporated by reference.
  • the sequencing device 1 may also include an actual payment device (not shown).
  • the actual payment device is for use according to the one or more preferred promotion objects
  • the actual contribution and quality attributes determine the actual payment of the one or more preferred promotion objects.
  • the actual payment device determines the actual contribution of the one or more preferred promotion objects determined by the sharing device 13 and the indirect acquisition by the sorting device 1 from the search promotion library or indirectly through other products or third-party devices. Determining a quality attribute of the promotion object, determining an actual payment of the one or more preferred promotion objects.
  • the actual contribution of the preferred promotion object i is expressed as CPM C.
  • the quality attribute of the preferred promotion object i is represented as ⁇
  • the actual payment c rg of the preferred promotion object i can be expressed by the following formula:
  • the selecting device 12 is further configured to select one or more preferred promotion objects from the plurality of promotion objects according to a preset sharing rule and based on an expected contribution of the plurality of promotion objects, so that the The one or more preferred promotion objects share the expected contribution of the remaining promotion objects among the plurality of promotion objects; thereafter, the sharing device 13 is further configured to use the preset sharing rule according to the preset sharing rule, and based on the one or more preferences The expected contribution of the object is promoted to determine the actual contribution of the one or more preferred promotional objects.
  • the selecting device 12 is configured according to a preset sharing rule, such as an equal-sharing rule, a proportional sharing rule, a pre-ordering rule, a sharing threshold rule corresponding to the promotion object, and the like, and is based on the expected contribution of the plurality of promotion objects.
  • a preset sharing rule such as an equal-sharing rule, a proportional sharing rule, a pre-ordering rule, a sharing threshold rule corresponding to the promotion object, and the like, and is based on the expected contribution of the plurality of promotion objects.
  • the sharing device 13 is based on the preset sharing rule, such as an equal-sharing rule, a proportional sharing rule, a pre-priority rule, a sharing threshold rule corresponding to the promotion object, and the like, and based on the one or The expected contribution of the plurality of preferred promotional objects to determine the actual contribution of the one or more preferred promotional objects.
  • the preset sharing rule such as an equal-sharing rule, a proportional sharing rule, a pre-priority rule, a sharing threshold rule corresponding to the promotion object, and the like, and based on the one or The expected contribution of the plurality of preferred promotional objects to determine the actual contribution of the one or more preferred promotional objects.
  • CPM Bi > CPM_B 2 > -.. > CPM_B M > CPM_B M+1
  • the preset sharing rule includes, but is not limited to, at least one of the following: - an equal-cost sharing rule;
  • the sharing threshold rule corresponding to the promotion object determines the one or more according to the preset sharing rule, and based on the expected contribution of the one or more preferred promotion objects, by determining an actual sharing contribution of the one or more preferred promotion objects. The actual contribution of multiple preferred promotion objects.
  • the selecting device 12 is further configured to: according to the preset sharing rule, select one or more preferred promotion objects from the plurality of promotion objects based on the expected contribution of the plurality of promotion objects, so that the one Or the plurality of preferred promotion objects share the expected contribution of the remaining promotion objects of the plurality of promotion objects; thereafter, the sharing device 13 is further configured to: according to the preset sharing rule, and based on the one or more preferred promotion objects The expected contribution is to determine the actual contribution of the one or more preferred promotional objects.
  • the following describes the preset sharing rule one by one by taking the sharing device 13 as an example. In the previous example, it is assumed that the one or more preferred promotion objects satisfy:
  • the actual contribution contribution shared, 1, 2, M, satisfied
  • the sharing device 13 will assign different actual contribution contributions ⁇ to the preferred promotion object 1, ⁇ . For example, when the sharing device 13 adopts an equal-sharing rule, each preferred promotion object shares an equal share of the actual contribution contribution, and thus:
  • the CPM_B "CPM_B i+1 " is the sharing margin of the preferred promotion object i.
  • the sharing device 13 uses the sharing threshold rule corresponding to the promotion object, the sharing device 13 assigns the actual contribution to each preferred promotion object.
  • the sharing threshold requirement corresponding to the promotion object is also met.
  • the sharing device 13 may combine one or more of the preset sharing rules and based on the expected contribution of the one or more preferred promotion objects. Determining the actual contribution of the one or more preferred promotion objects.
  • preset sharing rules are merely examples, and other existing or future possible preset sharing rules may be applied to the present invention. It is also intended to be included within the scope of the invention, and is hereby incorporated by reference.
  • the sharing threshold rule corresponding to the promotion object is determined based on, but not limited to, at least one of the following:
  • the sorting device 1 may obtain the share history of the promotion user, the industry demand information of the promotion object, and the geographical demand information according to the promotion object that is obtained by the sorting device 1 or acquired by other products or third-party devices. And the time period demand information, the budget demand information, and the like, and the sharing threshold corresponding to the promotion object is determined. For example, according to the sharing history record of the promotion user corresponding to the promotion object, the sorting device 1 may determine that the sharing threshold corresponding to the promotion object is the last actual contribution contribution, or the weighted average value of the actual actual contribution contributions.
  • the industry demand information of the promotion object includes, but is not limited to, the industry cycle in which the promotion user corresponds to the promotion user, for example, the promotion user of the moon cake is in the middle season of the Mid-Autumn Festival, and the promotion user of the education and training is in the industry during the winter and summer vacations. In the peak season, etc., if the industry demand information is improved, the sharing threshold of the promotion object is correspondingly increased. According to the geographic demand information of the promotion object, the corresponding sharing thresholds are different for the promotion objects having different demand information in different regions, for example, in a specific region. For those who have special needs, such as "Shanghai Flower Express", the main target market is the "Shanghai" region.
  • the sharing threshold corresponding to the promotion target should be appropriately increased.
  • the corresponding sharing threshold is different for the promotion object having different demand information in different time periods, for example, when the main time requirement information of the promotion object is 9:00 ⁇ 21: 00, when When the sharing behavior occurs at 19:00-21:00, the sharing threshold corresponding to the promotion object can be appropriately increased.
  • the corresponding sharing threshold is also different.
  • the sharing threshold is also changed accordingly, for example, when the promotion user increases the promotion budget. Then, the sharing threshold is also increased accordingly.
  • the sorting device 1 may be connected to the plurality of user devices 2 via the network, and acquire the plurality of promotion objects corresponding to the search sequence according to the search sequence input by the search user through the user device 2; And an expected contribution of the promotion object, selecting one or more preferred promotion objects from the plurality of promotion objects, so that the one or more preferred promotion objects share the expected contribution of the remaining promotion objects in the plurality of promotion objects; Presetting the sharing rules, and determining an actual contribution of the one or more preferred promotion objects based on an expected contribution of the one or more preferred promotion objects; based on actual contributions of the one or more preferred promotion objects, The one or more preferred promotion objects are sorted; the one or more preferred promotion objects are provided to the user device 2 in an order.
  • the network includes, but is not limited to, the Internet, a wide area
  • the sorting device 1 includes, but is not limited to, a network host, a single network server, a plurality of network server sets, or a cloud composed of a plurality of servers.
  • the cloud is composed of a large number of computers or network servers based on Cloud Computing, in which cloud computing It is a kind of distributed computing, a super virtual computer composed of a group of loosely coupled computers.
  • the user equipment 2 includes, but is not limited to, any electronic product that can interact with a search user through a keyboard, a mouse, a remote controller, a touch pad, or a handwriting device, such as a computer, a mobile phone, a PDA, a handheld PPC, or IPTV, etc.
  • the communication between the sequencing device 1 and the user device 2 is independent of each other, including but not limited to packet data transmission based on, for example, the TCP/IP protocol, the UDP protocol, and the like.
  • sorting device 1 user device 2
  • network or communication mode between them are only examples, and other existing or future sorting devices, user devices or networks, and communication methods may be applied.
  • the invention is also intended to be included within the scope of the invention, and is hereby incorporated by reference.
  • the sorting device 1 can simultaneously interact with a plurality of user devices 2, and acquire the plurality of promotion objects corresponding to the search sequence according to a search sequence input by the search user from different user devices 2; Selecting one or more preferred promotion objects from the plurality of promotion objects according to the expected contribution of the plurality of promotion objects, so that the one or more preferred promotion objects share the remaining promotion objects of the plurality of promotion objects Expected contribution; determining an actual contribution of the one or more preferred promotional objects based on a preset sharing rule and based on an expected contribution of the one or more preferred promotional objects; based on the one or more preferred promotional objects The actual contribution is to sort the one or more preferred promotion objects; and the one or more preferred promotion objects are provided in order to the corresponding user equipment 2.
  • the sorting apparatus 1 may further include providing means 15, in accordance with a preferred embodiment of the present invention.
  • the first obtaining device 11 ′, the selecting device 12 ′, the sharing device 13 ′ and the sorting device 14 ′ are respectively the same as or substantially the same as the corresponding device shown in FIG. 1 , and therefore are not described herein again, and are hereby incorporated by reference.
  • the first obtaining device 11 is further configured to acquire the plurality of promotion objects corresponding to the search sequence according to a search sequence input by the search user through the user equipment.
  • the search user inputs the search sequence he wants to find in the browser software, the application, or the client software by interacting with the user device, including but not limited to a keyboard, a mouse, a remote controller, a touch pad, or a handwriting device.
  • the first obtaining device 11 acquires the search sequence input by the search user in real time through a page technology, such as JSP, ASP, PHP technology, or by calling an application program interface (API) provided by the user equipment, and thereafter, the first acquisition
  • the device 11 obtains the plurality of promotion objects corresponding to the search sequence by using a database query or the like.
  • a providing means 15' is provided for providing the one or more preferred promotional objects to the user equipment 2 in order.
  • the providing device 15 sorts the sorting device 14 by one or more preferred promotion objects, and uses the page technology, such as JSP, ASP, PHP technology, to link the one or more preferred promotion objects to a link, an abstract, or
  • the thumbnails and the like are embedded in the search result page or suspended on the search result page in a certain order and format, and are provided to the user device 2 for browsing by the search user.
  • the first obtaining device 11 is further configured to acquire, according to a search sequence input by the user through the user equipment, in combination with the search requirement information of the search user, the plurality of the search sequence corresponding to the search sequence. Promote the object.
  • the first obtaining device 1 ⁇ is based on a search sequence input by the user through the user equipment, and combined with the search demand information of the search user, for example, the search user's transaction demand information, and the search user for the promotion object. Receiving demand information or the like to acquire the plurality of promotion objects corresponding to the search sequence.
  • the obtaining of the search requirement information of the search user may be
  • the sorting device 1 is independently completed, and may also be the acquisition of the search demand information of the search user by other products or third-party devices.
  • the search requirement information includes but is not limited to at least one of the following:
  • the search user's transaction demand information can be used to determine which part of the purchase user is being purchased, such as consciousness, interest, understanding, comparison or purchase, by searching the user's search history and browsing track behavior. For example, if the search user enters a search sequence such as "What flowers are sent for Valentine's Day”, “Which is convenient to send flowers," and "Online order price" before entering the search sequence "Flower Delivery", it can be determined that the search user is in the purchase. At this time, the promotion object that is biased toward the transaction type is more attractive to the search user, and the first acquisition device 11 acquires a plurality of promotion objects that are biased toward the transaction type corresponding to the search sequence "Flower Delivery".
  • the search user's receiving demand information may be used to determine the degree of acceptance of the search object by the search user by searching the user's search history and browsing track behavior.
  • the search demand information of the search user may be obtained according to the sorting device 1 or calculated according to the transaction demand information, the receiving demand information, and the like of the search user acquired by other products or third-party devices, and is calculated in a linear or non-linear form.
  • the specific form and parameter settings can be determined by methods such as reading from a database or data statistics.
  • the sequencing device further includes a second acquisition device (not shown).
  • the second obtaining means is configured to acquire the search demand information of the search user according to the search sequence input by the user through the user equipment, and the user related information of the search user.
  • the first obtaining device 11 further uses Obtaining, corresponding to the search sequence, according to the search sequence and in combination with the search demand information The plurality of promotion objects.
  • the second obtaining means obtains the search sequence input by the user through the user equipment 2, and combines the user-related information of the search user, for example, the sorting device 1 obtains the registration information left by the search user when logging in to the webpage through the user equipment 2.
  • the user-related information of the search user or the user-related information of the search user that is recorded by the user device or the network during the browsing of the webpage by the user device 2 or extracted by the cookie information of the user device 2, Obtaining search demand information of the search user; the first obtaining means 11 is further configured to, according to the search sequence, combined with the search demand information, for example, the search user's transaction demand information, the search user pair Receiving the demand information and the like of the promotion object to acquire the plurality of promotion objects corresponding to the search sequence.
  • the search user has input a search sequence such as "Which Valentine's Day to send flowers", "Which flower delivery is convenient", "Online order price", etc.
  • the second obtaining device may be based on the search a user's network operation history, obtaining its search demand information and basically determining that it is in a purchase phase; thereafter, the first obtaining means 1 is based on the search sequence "flower delivery” and combining the search demand information, ie, the search user In the purchasing phase, a plurality of promotion objects corresponding to the search sequence "Flower Delivery” are obtained.
  • the above method for obtaining the search requirement information of the search user is only an example, and other existing or future possible methods for obtaining the search demand information of the search user may be applicable to the present invention, and should also be included in It is within the scope of the invention and is hereby incorporated by reference.
  • first obtaining device and the second obtaining device are merely examples. In practice, they may be two independent modules or may be integrated into one module.
  • the user related information includes but is not limited to at least one of the following:
  • the basic information for searching for a user includes, but is not limited to, searching for personal background information previously input by the user, such as gender, age, religion, nationality, education level, etc., which may be a sorting device.
  • the second obtaining means acquires the search demand information of the search user according to the search sequence input by the search user through the user equipment and the basic information of the search user.
  • the search sequence input by the search user includes a matching keyword "rose”, and when the second obtaining means is based on the basic information of the search user, the search demand information is obtained as a promotion object related to the purchase of the rose;
  • the second obtaining means acquires the search demand information based on the basic information as a promotion object related to the purchase of the cosmetic containing the rose component.
  • the user's network operation history is searched, including but not limited to the search user's search, click, and purchase history, which can be recorded and counted by the system to determine or predict the search user's needs.
  • the sorting device 1 can perform the query by using the ID of the search user in the user feature database in which the user-related information is stored on the network side; Searching for an action in the search service process by the user using the sorting device 1, or by querying and obtaining the user's COOKIE information to the user device 2, preferably, the search user can be given a temporary ID and a user feature is created for the search user.
  • the library saves the history of the searched users in the search process in the temporary user signature database.
  • the search user has input a search sequence such as "What flowers to send Valentine's Day”, “Which is convenient to send flowers", “Online order price”, etc. before inputting the search sequence "Flower Delivery", the second obtaining device can be based on the search
  • the user's network operation history obtains its search demand information and basically determines that it is in the purchase phase.
  • the preference options for searching for user settings include, but are not limited to, searching for some preference choices preset by the user, such as favorite sport type, shopping method, wine variety, music type, etc., which may be registration information of the sorting device 1 according to the search user. Obtained in, or extracted from the cookie information of the user device.
  • the second obtaining means acquires the search demand information of the search user according to the search sequence input by the search user and the preference option set by the search user. For example, when the search user sets its preference as diet information, when the search sequence entered therein includes the matching keyword "rose", the second obtaining means obtains the search demand information according to the preference setting and is made with the purchase of roses. Diet-related promotion targets.
  • the current access address of the user equipment which may reflect the current location of the search user, may be obtained by the sorting device 1 detecting the IP address of the user equipment 2 in real time.
  • the sorting device 1 detects that the search user is located in Shanghai, and the second obtaining device obtains the search demand information according to the IP address as a promotion object of the promotion user who provides the flower delivery service in Shanghai.
  • the first obtaining means 11 is further configured to obtain, according to a search sequence input by the user through the user equipment 2, a statistical analysis of the search demand information of the plurality of users about the search sequence, and obtain the corresponding search sequence.
  • the plurality of promotion objects Specifically, the search user inputs the search he wants to find in the browser software, the application, or the client software through a manner of interaction with the user device 2, including but not limited to a keyboard, a mouse, a remote controller, a touch pad, or a handwriting device.
  • the sequence the first obtaining device 1 ⁇ obtains the search sequence input by the search user in real time through a page technology, such as JSP, ASP, PHP technology, or by calling an application program interface (API) provided by the user equipment, and combines a large number of
  • the user analyzes the search demand information of the search sequence, and obtains the plurality of promotion objects corresponding to the search sequence by using a database query or the like.
  • the statistical analysis of the search demand information of the plurality of users regarding the search sequence may be independently performed by the sorting device 1, or may be a search requirement of a large number of users for the search sequence completed by other products or third-party devices. Statistical analysis of information.
  • the first obtaining means 11 obtains the search sequence corresponding to the search sequence according to the search sequence "flower delivery" input by the user through the user equipment 2 and combined with the statistical analysis of the search demand information of the plurality of users regarding the search sequence.
  • a number of promotional objects “Alicea Flower Courier Cash on Delivery”, “Flower Courier Preferred Ai Shang “Zhiyin”", “Zhoupu Flower Shop Flowers Telling Love Language” and so on.
  • Those skilled in the art should understand that the manner of obtaining multiple promotion objects is only an example, and other existing or future possible methods for obtaining multiple promotion objects may be applicable to the present invention, and should also be included in the scope of protection of the present invention. It is hereby incorporated by reference.
  • step S1 the sorting device 1 acquires a plurality of promotion objects. Specifically, the sorting device 1 acquires, according to a search sequence input by the user through the user equipment, a plurality of promotion objects corresponding to the search sequence, or a plurality of promotion objects according to the search engine, The plurality of promotion objects. For example, the search user enters the search sequence he or she wants to find in the browser software, application, or client software by interacting with the user device, including but not limited to a keyboard, mouse, remote control, touch pad, or handwriting device.
  • the sorting device 1 acquires the search sequence input by the search user in real time through a page technology, such as JSP, ASP, PHP technology, or by calling an application program interface (API) provided by the user equipment. Thereafter, the sorting device 1 queries the database again. And the manner of obtaining the plurality of promotion objects corresponding to the search sequence. For another example, in the process of searching for a user to input a query sequence through the user equipment, the search engine obtains a search sequence input by the search user, and performs a matching query according to the search sequence in the database, when obtaining the search sequence. When matching a plurality of promotion objects, the sorting device 1 acquires the plurality of promotion objects for further processing for subsequent steps.
  • a page technology such as JSP, ASP, PHP technology
  • API application program interface
  • step S2 the sorting device 1 selects one or more preferred promotion objects from the plurality of promotion objects according to the expected contribution of the plurality of promotion objects, so that the one or more preferred promotion objects share the The expected contribution of the remaining promotion objects in multiple promotion objects. Specifically, in step S2, the sorting device 1 selects one or more of the plurality of promotion objects according to an expected contribution of the plurality of promotion objects, for example, by random extraction or by sorting selection or other predetermined selection manners. Preferably, the object is promoted such that the one or more preferred promotion objects share the expected contribution of the remaining promotion objects among the plurality of promotion objects.
  • the expected contribution of the plurality of promotion objects may be directly obtained by the sorting device 1 from the search promotion library, or may be an expectation of the plurality of promotion objects obtained by the sorting device 1 indirectly through other products or third-party devices. contribution.
  • the sorting device 1 directly obtains the expected contributions of the plurality of promotion objects from the search promotion library according to the plurality of promotion objects acquired in step S1, and then proceeds from the plurality of promotion Selecting one or more preferred promotion objects in the object, for example, by descending the size of the plurality of promotion objects according to their expected contributions, selecting the preferred promotion objects ranked in the front row, so that the one or more preferred promotion objects are shared.
  • the expected contribution of the remaining promotion objects among the plurality of promotion objects For example, assuming that there are a total of W promotion objects, the expected contribution CPM Bi of the promotion object can be expressed by the following formula:
  • the bid of the promotion object is expressed as ⁇ of the promotion object's quality attribute ; ⁇ ; select 1 + ( ⁇ promotion object from the W promotion objects, may wish to set the M+1 promotion object to be pressed Its expected contribution is in descending order, ie
  • GSP generalized second price
  • the sorting device 1 determines the actual contribution of the one or more preferred promotional objects based on the preset sharing rules and based on the expected contributions of the one or more preferred promotional objects. Specifically, in step S3, the sorting device 1 is based on a preset sharing rule, such as an equal-sharing rule, a proportional sharing rule, a pre-ordering rule, a sharing threshold rule corresponding to the promotion object, and the like, and based on the one or more
  • the expected contribution of the object is preferably promoted to determine the actual contribution of the one or more preferred promotional objects.
  • the actual contribution of the promotion object i is preferably CPM C ⁇
  • CPM_ +7 is an expected contribution of the preferred promotion object i under the GSP mechanism, and the sorting device 1 specifies the actual contribution contribution that the preferred promotion object 1 needs to share in step S3, and satisfies
  • step S3 the sorting device 1 adopts an equal-sharing rule, that is, each preferred promotion object shares the same share
  • the expected contribution of sum ⁇ CPH +7 , ... , N , IM, then for the M preferred promotion objects, the actual contribution of the promotion object i is preferably CPM Ci
  • step S4 the sorting device 1 sorts the one or more preferred promotional objects based on the actual contributions of the one or more preferred promotional objects. Specifically, in step S4, the sorting device 1 according to the actual contribution of the one or more preferred promotion objects determined in step S3, according to a certain sorting rule, for example according to the one or more preferred promotion objects The size of the actual contribution is sorted in ascending or descending order, etc., and the one or more preferred promotion objects are sorted. In the above example, in step S3, the sorting device 1 determines the actual contributions CPM_G, CPM_C 2 , ..., CPM CM of the first preferred promotion objects, and then, in step S4, the sorting device 1 is sorted according to a certain order.
  • the various steps described above are continuously working. Specifically, in the steps
  • the sorting device 1 acquires a plurality of promotion objects; subsequently, in step S2, the sorting device 1 selects one or more preferred promotion objects from the plurality of promotion objects according to the expected contributions of the plurality of promotion objects, So that the one or more preferred promotion objects share the expected contribution of the remaining promotion objects among the plurality of promotion objects; next, in step S3, the sorting device 1 according to the preset sharing rule, and based on the one or more Preferably, the expected contribution of the object is promoted to determine the actual contribution of the one or more preferred promotion objects; finally, in step S4, the ranking device 1 is based on the actual contribution of the one or more preferred promotion objects to the one Or multiple preferred promotion objects for sorting.
  • continuous means that the above steps respectively perform the acquisition of the promotion object, the selection of the preferred promotion object, the determination and the sorting of the actual contribution according to the set or real-time adjusted working mode requirements, until The sorting device 1 stops acquiring a plurality of promotion objects for a long time.
  • the sorting device 1 may further sort the plurality of promotion objects according to the expected contributions of the plurality of promotion objects; thereafter, in step S2, the sorting device 1 may further The expected contribution of the promotion object, and in combination with the ranking of the plurality of promotion objects, selecting one or more preferred promotion objects from the plurality of promotion objects, so that the one or more preferred promotion objects share the plurality of The expected contribution of the remaining promotion objects in the promotion object.
  • the sorting device 1 sorts according to the obtained expected contribution of the plurality of promotion objects according to a certain sorting rule, for example, according to the expected contribution of the plurality of promotion objects, in ascending or descending order, etc.
  • the plurality of promotion objects are sorted; thereafter, in step S2, the sorting device 1 according to the expected contribution of the plurality of promotion objects, combined with the ordering of the plurality of promotion objects, according to a certain selection rule, for example, from the basis Selecting the front ⁇ ( ⁇ ⁇ ⁇ preferred promotion objects in the descending order of the expected contribution size, or selecting the preferred promotion objects from the W promotion objects arranged in ascending order according to the expected contribution size. And selecting one or more preferred promotion objects from the plurality of promotion objects, so that the one or more preferred promotion objects share an expected contribution of the remaining promotion objects among the plurality of promotion objects.
  • the expected contribution of the multiple promotion objects may be the ranking setting
  • the preparation 1 is directly obtained from the search promotion library, and may also be an expected contribution of the plurality of promotion objects that the sorting device 1 obtains indirectly through other products or third-party devices. For example, suppose that in step S1, the sorting device 1 acquires W promotion objects and sorts them in descending order according to the expected contribution of the N promotion objects, and then:
  • CPM_ is the expected contribution of the promotion object, and is the bid of the promotion object
  • a is the quality attribute of the promotion object
  • the promotion object i is under the GSP (generalized second price) mechanism
  • the M promotion objects are the determined preferred promotion objects.
  • Those skilled in the art should understand that the above manner of selecting one or more preferred promotion objects is merely an example, and other existing or future possible methods for selecting one or more preferred promotion objects may be applied to the present invention as well. It is intended to be included within the scope of the invention and is hereby incorporated by reference.
  • the sorting device 1 may further determine the one or more preferred promotion objects according to actual contributions and quality attributes of the one or more preferred promotion objects. Actual payment. Specifically, in step S6, the sorting device 1 according to the actual contribution of the one or more preferred promotion objects determined in step S3, and the sorting device 1 directly obtained from the search promotion library or through other products or The quality attribute of the preferred promotion object obtained indirectly by the three-party device determines an actual payment of the one or more preferred promotion objects.
  • the actual contribution of the preferred promotion object i is expressed as CPM C
  • the quality attribute of the preferred promotion object is represented as Qi
  • the actual payment c rg of the preferred promotion object i can be expressed by the following formula: charges CPM /Q ,
  • the sorting device 1 may further select one or more preferred promotion objects from the plurality of promotion objects according to a preset sharing rule and based on an expected contribution of the plurality of promotion objects, to And causing the one or more preferred promotion objects to share the expected contribution of the remaining promotion objects among the plurality of promotion objects; thereafter, in step S3, the sorting device 1 may further share the rule according to the preset, and based on the one Or the expected contribution of the plurality of preferred promotion objects to determine the actual contribution of the one or more preferred promotion objects.
  • the sorting device 1 is based on a preset sharing rule, such as an equal-sharing rule, a proportional sharing rule, a pre-ordering rule, a sharing threshold rule corresponding to the promotion object, and the like, and based on the plurality of promotion objects.
  • a preset sharing rule such as an equal-sharing rule, a proportional sharing rule, a pre-ordering rule, a sharing threshold rule corresponding to the promotion object, and the like
  • An expected contribution of selecting one or more preferred promotion objects from the plurality of promotion objects by, for example, random extraction or sorting or other predetermined selection manner, such that the one or more preferred promotion objects share the plurality of The expected contribution of the other promotion objects in the promotion object; thereafter, in step S3, the sorting device 1 performs the sharing according to the preset sharing rules, such as the equal-accumulation rule, the equal-cost sharing rule, the pre-order priority rule, and the promotion object.
  • Threshold rules etc., and determining an actual contribution of the one or more preferred promotional objects based on an expected contribution of the one or more preferred promotional objects. For example, suppose there are a total of W promotion objects, and the expected contribution of the promotion object i can be expressed by the following formula:
  • the bid of the promotion object is expressed as ⁇ of the promotion object's quality attribute ; ⁇ ; select 1 + ( ⁇ ⁇ ⁇ promotion object from the W promotion objects, may wish to set the M+ 1 promotion object according to the Expected contribution in descending order, ie
  • CPM_ +7 is an expected contribution of the preferred promotion object i under the GSP mechanism, and the sorting device 1 specifies the actual contribution contribution that the preferred promotion object 1 needs to share in step S3, and satisfies
  • the preset sharing rule includes but is not limited to at least one of the following:
  • step S3 the sorting device 1 determines, according to the preset sharing rule, based on the expected contribution of the one or more preferred promotion objects, by determining the actual contribution contribution of the one or more preferred promotion objects. The actual contribution of the one or more preferred promotion objects is determined.
  • the sorting device 1 may further select one or more preferred promotion objects from the plurality of promotion objects according to the preset sharing rule and based on the expected contributions of the plurality of promotion objects, to And causing the one or more preferred promotion objects to share the expected contribution of the remaining promotion objects among the plurality of promotion objects; thereafter, in step S3, the sorting device 1 may further share the rule according to the preset, and based on the one Or the expected contribution of the plurality of preferred promotion objects to determine the one or more preferred promotion pairs The actual contribution of the elephant.
  • the foregoing preset sharing rules are explained one by one by taking the work of the sorting device 1 in step S3 as an example. In the previous example, it is assumed that the one or more preferred promotion objects satisfy:
  • CPM B] > CPM_B 2 > -.. > CPM_B M > CPM_B M+1 and, the expected contribution to be shared is sum ⁇ CPH + 7,...,w ⁇ , denoted as sorting device 1 specifying the preference in step S3 Promotion object 1 needs to share the actual contribution contribution, 1, 2, M, meet
  • the sorting device 1 will specify different actual objects for the preferred promotion object i in step S3. Share contribution ⁇ , ⁇ . For example, when the sorting device 1 adopts the equal-cost sharing rule in step S3, each preferred promotion object shares the actual share contribution of the equal share, and thus:
  • the sorting device 1 adopts a proportional sharing rule, each has : '' k : '
  • the CPM_B "CPM_B i+1 " is the sharing margin of the preferred promotion object i.
  • the sorting device 1 uses the sharing threshold rule corresponding to the promotion object, the sorting device 1 is for each preferred promotion object.
  • the specified actual contribution contribution also satisfies the sharing threshold requirement corresponding to the promotion object.
  • the sorting device 1 may combine one or more of the foregoing preset sharing rules, and based on the one or more The expected contribution of the plurality of preferred promotional objects to determine the actual contribution of the one or more preferred promotional objects.
  • the foregoing preset sharing rules are only examples, and other existing or future possible preset sharing rules, as applicable to the present invention, are also included in the protection scope of the present invention. The reference is included here.
  • the sharing threshold rule corresponding to the promotion object is determined based on, but not limited to, at least one of the following:
  • the sorting device 1 may obtain the share history of the promotion user, the industry demand information of the promotion object, and the geographical demand information according to the promotion object that is obtained by the sorting device 1 or acquired by other products or third-party devices. And the time period demand information, the budget demand information, and the like, and the sharing threshold corresponding to the promotion object is determined. For example, according to the sharing history record of the promotion user corresponding to the promotion object, the sorting device 1 may determine that the sharing threshold corresponding to the promotion object is the last actual contribution contribution, or the weighted average value of the actual actual contribution contributions.
  • the industry demand information of the promotion object includes, but is not limited to, the industry cycle in which the promotion user corresponds to the promotion user, for example, the promotion user of the moon cake is in the middle season of the Mid-Autumn Festival, and the promotion user of the education and training is in the industry during the winter and summer vacations. In the peak season, etc., if the industry demand information is improved, the sharing threshold of the promotion object is correspondingly increased. According to the geographical demand information of the promotion object, the corresponding sharing thresholds are different for the promotion objects having different demand information in different regions, for example, for the promotion objects with special needs in a specific region, such as "Shanghai Flower Express" The target market lies in the "Shanghai" region.
  • the sharing threshold corresponding to the promotion object should be appropriately increased.
  • the corresponding sharing threshold is different for the promotion object having different demand information in different time periods, for example, when the main time requirement information of the promotion object is 9:00 ⁇ 21: 00, when Sharing behavior occurs in 19:00-21: 00, the sharing threshold corresponding to the promotion object can be appropriately increased.
  • the corresponding sharing threshold is also different.
  • the sharing threshold is also changed accordingly, for example, when the promotion user increases the promotion budget. Then, the sharing threshold is also increased accordingly.
  • Figure 5 illustrates a flow chart of a method for generalizing ranking based on a strong generalized second price, in accordance with a preferred embodiment of the present invention.
  • the steps S1 and S4 are the same as or substantially the same as the corresponding steps S1-S4 shown in FIG. 4, and therefore are not described here, and are included herein by reference.
  • the sorting device 1 may further acquire the plurality of promotion objects corresponding to the search sequence according to a search sequence input by the search user through the user equipment.
  • the search user inputs the search sequence he wants to find in the browser software, the application, or the client software by interacting with the user device, including but not limited to a keyboard, a mouse, a remote controller, a touch pad, or a handwriting device.
  • the sorting device 1 acquires the search sequence input by the search user in real time through a page technology, such as JSP, ASP, PHP technology, or by calling an application program interface (API) provided by the user device.
  • a page technology such as JSP, ASP, PHP technology
  • API application program interface
  • the sorting device 1 obtains the plurality of promotion objects corresponding to the search sequence by means of a database query or the like.
  • a database query or the like.
  • step S5' the sorting device 1 provides the one or more preferred promotional objects to the user device 2 in order. Specifically, in step S5, the sorting device 1 advances the one or more preferred promotion objects sorted in step S4' by page technology, such as JSP, ASP, PHP technology. Objects are embedded in search results pages in a sequence, format, and in the form of links, digests, or thumbnails. Or suspended on the search result page, provided to the user device 2 for browsing by the search user.
  • page technology such as JSP, ASP, PHP technology.
  • Objects are embedded in search results pages in a sequence, format, and in the form of links, digests, or thumbnails. Or suspended on the search result page, provided to the user device 2 for browsing by the search user.
  • the sorting device 1 may further acquire the plurality of promotions corresponding to the search sequence according to a search sequence input by the user through the user equipment and in combination with the search demand information of the search user.
  • the sorting device 1 searches for the search sequence input by the user through the user equipment, and combines the search demand information of the search user, for example, the search user's transaction demand information, and the search user And receiving the demand information and the like of the object to acquire the plurality of promotion objects corresponding to the search sequence.
  • the obtaining of the search demand information of the search user may be performed independently by the sorting device 1, or may be the acquisition of the search demand information of the search user by other products or third party devices.
  • the search requirement information includes but is not limited to at least one of the following:
  • the search user's transaction demand information may be used to determine which part of the purchase user is in the purchase by searching the user's search history and browsing track behavior, such as awareness, interest, understanding, comparison, or purchase. For example, if the search user enters a search sequence such as "What flowers are sent for Valentine's Day”, “Which is convenient to send flowers," and "Online order price" before entering the search sequence "Flower Delivery", it can be determined that the search user is in the purchase. At this time, the promotion object biased toward the transaction type is more attractive to the search user. In step sr, the sorting device 1 acquires a plurality of promotions that are biased toward the transaction type corresponding to the search sequence "Flower Delivery". Object.
  • the search user's receiving demand information may be used to determine the degree of acceptance of the search object by the search user by searching the user's search history and browsing track behavior.
  • the search demand information of the search user may be obtained according to the sorting device 1 or calculated according to the transaction demand information, the receiving demand information, and the like of the search user acquired by other products or third-party devices, and is calculated in a linear or non-linear form.
  • Specific form and parameters Settings can be determined by methods such as reading from a database or data statistics.
  • the sorting device 1 can also combine the search sequence input by the user through the user equipment, and combine the user-related information of the search user. Obtaining the search requirement information of the search user; thereafter, in step S1, the sorting device 1 may further acquire the foregoing corresponding to the search sequence according to the search sequence and in combination with the search demand information. Multiple promotion objects. Specifically, in step S7', the sorting device 1 searches for the search sequence input by the user through the user device 2, and combines the user-related information of the search user, for example, the sorting device 1 keeps according to the search user when logging in to the webpage through the user device 2.
  • User-related information obtaining search demand information of the search user; thereafter, in step sr, the sorting device 1 may further combine the search demand information according to the search sequence, for example, the search user's transaction demand information.
  • the searching user needs to receive the demand information of the promotion object, and the like, to acquire the plurality of promotion objects corresponding to the search sequence.
  • the search user has input a search sequence such as "What flowers to send Valentine's Day", "Which is convenient to send flowers", "Online order price", etc.
  • step S7 in the sorting device 1 according to the search user's network operation history, obtain its search demand information and basically determine that it is in the purchase phase; thereafter, in step S1, the sorting device 1 according to the search sequence "flower delivery", combined with the The demand information is searched, that is, the search user is in a purchase stage, and a plurality of promotion objects corresponding to the search sequence "flower delivery” are acquired.
  • the above method for obtaining the search requirement information of the search user is only an example, and other existing or future possible methods for obtaining the search demand information of the search user may be applicable to the present invention, and should also be included in It is within the scope of the invention and is hereby incorporated by reference.
  • the user related information includes but is not limited to at least one of the following:
  • the basic information for searching for a user includes, but is not limited to, searching for personal background information previously input by the user, such as gender, age, religion, nationality, education level, etc., which may be a sorting device.
  • step S7 the sorting device 1 acquires the search demand information of the search user according to the search sequence input by the search user through the user equipment and combined with the basic information of the search user.
  • the search sequence input by the search user includes the matching keyword "rose”.
  • step S7 when the sorting device 1 is based on the basic information of the search user, the search demand information is obtained as a promotion related to the purchase of roses.
  • the sorting device 1 acquires its search demand information based on the basic information as a promotion object related to purchasing a cosmetic containing a rose component.
  • the user's network operation history is searched, including but not limited to the search user's search, click, and purchase history, which can be recorded and counted by the system to determine or predict the search user's needs.
  • the sorting device 1 can perform the query by using the ID of the search user in the user feature database in which the user-related information is stored on the network side; Searching for an action in the search service process by the user using the sorting device 1, or by querying and obtaining the user's COOKIE information to the user device 2, preferably, the search user can be given a temporary ID and a user feature is created for the search user.
  • the library saves the history of the searched users in the search process in the temporary user signature database.
  • the sorting device 1 can obtain its search demand information according to the network operation history record of the search user and basically determine that it is in the purchase phase.
  • the search user set preference options include However, it is not limited to searching for some preference choices preset by the user, such as favorite sports type, shopping method, wine variety, music type, etc., which may be obtained by the sorting device 1 according to the registration information of the search user, or by the user equipment. Extracting from the cookie information.
  • the sorting device 1 obtains the search demand information of the search user according to the search sequence input by the search user and the preference option set by the search user. For example, the search user set When the preference information is the diet information, when the search sequence input thereto includes the matching keyword "rose", the sorting device 1 obtains the search demand information according to the preference setting as the promotion object related to the diet made by purchasing the rose.
  • the current access address of the user equipment which may reflect the search The current location of the user can be obtained by the sorting device 1 detecting the IP address of the user device 2 in real time.
  • the sorting device 1 detects that the search user is located in Shanghai, and then sorts According to the IP address, the device 1 obtains the search demand information as the promotion object of the promotion user who provides the flower delivery service in Shanghai.
  • the user-related information of the search user is only an example, other existing or User-related information of a search user that may appear in the future, as applicable to the present invention, is also included in the scope of the present invention and is hereby incorporated by reference.
  • the sorting device 1 may further obtain a location corresponding to the search sequence according to a search sequence input by the search user through the user device 2, combined with statistical analysis of search demand information of the plurality of users regarding the search sequence. Describe a number of promotional objects.
  • the search user inputs the search he wants to find in the browser software, the application, or the client software by interacting with the user device 2, including but not limited to a keyboard, a mouse, a remote controller, a touch pad, or a handwriting device.
  • step S1 ' the sorting device 1 acquires the search sequence input by the search user in real time through a page technology, such as JSP, ASP, PHP technology, or by calling an application program interface (API) provided by the user equipment, and Combining statistical analysis of search demand information of a large number of users with respect to the search sequence, obtaining the plurality of promotion pairs corresponding to the search sequence by means of database query or the like Elephant.
  • a page technology such as JSP, ASP, PHP technology
  • API application program interface
  • the statistical analysis of the search demand information of the plurality of users regarding the search sequence may be independently performed by the sorting device 1, or may be a search requirement of a large number of users for the search sequence completed by other products or third-party devices.
  • Statistical analysis of information may be independently performed by the sorting device 1, or may be a search requirement of a large number of users for the search sequence completed by other products or third-party devices.
  • step S1 the sorting device 1 acquires the search sequence according to the search sequence "flower delivery" input by the user through the user equipment 2, and combined with the statistical analysis of the search demand information of the large number of users about the search sequence.
  • Corresponding multiple promotion objects “Alicea Flower Courier Cash on Delivery”, “Flower Courier Preferred Ai Shang “Zhiyin””, “Zhoupu Flower Shop Flowers Telling Love Language” and so on.
  • Those skilled in the art should understand that the manner of obtaining multiple promotion objects is only an example, and other existing or future possible methods for obtaining multiple promotion objects may be applicable to the present invention, and should also be included in the scope of protection of the present invention. It is hereby incorporated by reference.

Abstract

L'invention porte sur un appareil et un procédé pour réaliser un séquencement de promotions sur la base d'un second prix généralisé amélioré. L'appareil de séquencement : obtient de multiples objets de promotion; sélectionne un ou plusieurs objets de promotion privilégiés parmi lesdits multiples objets de promotion selon la contribution attendue des multiples objets de promotion, de telle sorte que ledit ou lesdits objets de promotion privilégiés peuvent partager la contribution attendue des objets de promotion restants dans les multiples objets de promotion; selon une règle de partage préconfigurée, détermine la contribution réelle dudit ou desdits objets de promotion privilégiés sur la base de la contribution attendue dudit ou desdits objets de promotion privilégiés; effectue un séquencement dudit ou desdits objets de privilégiés selon la contribution réelle dudit ou desdits objets de promotion privilégiés. Par comparaison avec l'état antérieur de la technique, la présente invention réalise un séquencement de promotion sur la base du second prix généralisé amélioré, ainsi, non seulement l'efficacité d'utilisation des ressources de promotion est améliorée, mais également l'expérience de l'utilisateur effectuant une recherche est améliorée.
PCT/CN2010/080264 2010-12-24 2010-12-24 Procédé et appareil pour réaliser un séquencement de promotions sur la base d'un second prix généralisé amélioré WO2012083560A1 (fr)

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CN201080069532.0A CN103168312B (zh) 2010-12-24 2010-12-24 一种用于基于强广义第二价格进行推广排序的方法和设备

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