WO2012083560A1 - Method and apparatus for performing promotion sequencing based on enhanced generalized second price - Google Patents

Method and apparatus for performing promotion sequencing based on enhanced generalized second price

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Publication number
WO2012083560A1
WO2012083560A1 PCT/CN2010/080264 CN2010080264W WO2012083560A1 WO 2012083560 A1 WO2012083560 A1 WO 2012083560A1 CN 2010080264 W CN2010080264 W CN 2010080264W WO 2012083560 A1 WO2012083560 A1 WO 2012083560A1
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Patent type
Prior art keywords
promotion
search
objects
user
promote
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PCT/CN2010/080264
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French (fr)
Chinese (zh)
Inventor
万昊
朱晓宇
Original Assignee
百度在线网络技术(北京)有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • G06Q30/0219Discounts or incentives, e.g. coupons, rebates, offers or upsales based on funds or budget

Abstract

A method and apparatus for performing promotion sequencing based on an enhanced generalized second price is provided in the present invention. The sequencing apparatus: obtains multiple promotion objects; selects one or more preferred promotion objects from said multiple promotion objects according to the expected contribution of the multiple promotion objects, so that said one or more preferred promotion objects can share the expected contribution of the remaining promotion objects in the multiple promotion objects; according to a preset share rule, determines the actual contribution of said one or more preferred promotion objects based on the expected contribution of said one or more preferred promotion objects; sequences said one or more preferred promotion objects according to the actual contribution of said one or more preferred promotion objects. Compared with the prior art, the present invention performs promotion sequencing based on the enhanced generalized second price, thus not only the utilization efficiency of the promotion resources is improved, but also the experience of the user while searching is enhanced.

Description

Based on strong for generalized second price

Methods and technology to promote the sort of equipment

The present invention relates to a network search promotion technology, and particularly relates to a technique for sorting based on the promotion strongly generalized second price. Background technique

With the popularity of the Internet, more and more Internet users use the Internet for shopping or search for product information, therefore, the search engine marketing came into being.

Search engine marketing (Search Engine Marketing, referred to as SEM) is based on search users use search engines, and the opportunity to use search users to retrieve information as possible to deliver marketing messages to the target user. In simple terms, search engine marketing is a web-based search engine marketing platform, taking advantage of people rely on search engines and habits, will deliver marketing messages as possible when people retrieve information to the target user.

Due to the current large volume of data search engine marketing, therefore, the number of search engine promotion targets trigger is greater, not only is not conducive to the promotion of users to promote their promotion targets, is not conducive to search the user's search. Based on this, the prior art using the generalized second price (Generalized Second Price, simply referred to as GSP) to promote the object sorting mechanism, i.e. promotion of the contribution of each row of the object is determined according to the object in the subsequent promotion. Clearly, in the application of the generalized second-price promotion sort of, when the lower ranked in the following promotion targets or quality of the bid, the contribution of the promotion targets are lower, thereby reducing the utilization efficiency of promotional resources, but also indirectly, impact search user experience.

Therefore, how to proceed on the basis of the generalized second-price promotion on the improvement of the sort, in order to improve the promotion of resource efficiency and the search user experience, become a problem to be resolved today. SUMMARY

Object of the present invention is to provide a method and apparatus for sorting based on the promotion strongly generalized second price.

According to one aspect of the present invention, there is provided a method for sorting promote strongly generalized second price based on an implementation by a computer, wherein the method comprises the steps of: a plurality of promotion acquiring objects;

b The expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion promotion remaining objects object expected contribution;

c sharing according to a preset rule, and based on the expected contribution to the promotion of one or more preferred object to determine the actual contribution of the one or more preferred promotion objects;

d from the one or more preferred practical contribution to the promotion of objects, preferably the one or more objects promote sort.

According to another aspect of the present invention, there is provided an apparatus for sorting promote ordered based strongly generalized second price, wherein the apparatus comprises:

First obtaining means for obtaining a plurality of objects promotion;

Selecting means for expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion object expected contribution to the promotion of the rest of the object;

Sharing means according to a preset sharing rules, and based on the expected contribution to the promotion of one or more preferred object to determine the actual contribution to the promotion of one or more preferred objects; sorting apparatus, according to one or more of the actual contribution to the promotion of preferred object, the promotion of one or more preferred to sort objects.

Compared with the prior art, the present invention will be sorted based on the promotion of strong generalized second price, not only improve the utilization efficiency of resources to promote and enhance the search user experience. BRIEF DESCRIPTION

By reading the following detailed description of the accompanying drawings of non-limiting embodiments, and other features, objects and advantages of the invention will become more apparent:

Figure 1 shows a schematic view of apparatus according to promote strong ordering based on a generalized second price aspects of the present invention; FIG. 2 shows a system based on topological sort to promote strong generalized second price According to one aspect of the present invention for Figure;

Figure 3 shows a schematic view of an apparatus for sorting based promotion strongly generalized second price in accordance with a preferred embodiment of the present invention;

Figure 4 shows a flowchart of a method according to another aspect of the present invention is used to promote ordered based strongly generalized second price;

Figure 5 shows a flowchart of a method to promote ordered based strongly generalized second price in a preferred embodiment of the present invention.

In the drawings the same or similar or identical reference numerals refer to like parts. detailed description

DRAWINGS The invention is described in further detail below in conjunction.

Figure 1 shows a schematic view of apparatus according to promote strong ordering based on a generalized second price aspects of the present invention, wherein the sorting apparatus 1 comprises a first obtaining means 11, selection means 12, means 13 and 14 share the sorting apparatus.

Wherein the first obtaining means 11 for obtaining a plurality of objects promotion. Specifically, the first obtaining means 11, for example by searching sequence user input device, by a database query, etc., promotion of acquiring a plurality of objects corresponding to the search according to the search sequence of a user, or only a plurality of trigger Gen data search engine promotion targets obtaining a plurality of objects promotion. For example, by searching a user interaction with the user equipment, including but not limited to, a keyboard, a mouse, a remote controller, a touch panel, or handwriting devices, which want to enter a search to find a sequence in the browser software, applications or client software, first obtaining means 11 through page technology, such as JSP, ASP, PHP technology, or the interface (the API), search sequence acquired in real time the user entered a search by calling a user supplied device application, thereafter, the first obtaining means 11 through the database query, etc., to obtain a plurality of objects to promote the sequence corresponding to the search. As another example, the search process to search user devices through which a user enters a query sequence, the search engine searches the acquisition search sequence entered by the user, match the query in the database according to the search sequence, the search is obtained when the phase sequence matching a plurality of objects to promote, first obtaining means 11 obtains a plurality of promotion objects to another apparatus for subsequent processing. Those skilled in the art should understand that the above embodiment acquires a plurality of objects to promote example only, other existing or later to obtain a plurality of possible ways to promote the objects of the present invention as applied to, it should also be included in the scope of the invention or less, and is hereby incorporated herein by reference.

The means 12 for selecting the expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion object expected contribution to the promotion of the rest of the object. In particular, the selection means 12 in accordance with expected contribution to the promotion of the plurality of objects, for example, by random selection or a predetermined selection method or other, preferably one or more selected from the plurality of objects promote promotion objects sorted according to preferably such that the one or more objects to promote sharing of the plurality of objects to promote the expected contribution to promote remaining objects. In this case, the expected contribution to the promotion of the plurality of objects may be sorting device 1 taken directly from the search to promote the library, can also be expected to promote the plurality of objects sorting apparatus 1 acquired indirectly through other third-party products or equipment contribution. For example, a plurality of selecting means 12 in accordance with the promotion of the target device 11 acquires a first acquisition acquires the plurality of expected contribution to promote objects from the library search promotion, and then select one or more preferred from the plurality of objects to promote promotion targets, for example, by promotion of the plurality of objects according to their expected contribution of descending size, is preferably selected to promote the top row of objects, such that the one or more preferred a plurality of shared objects promote promotion objects rest promotion expected contribution of the object. For example, assume that a total of

W a promotion targets to promote the object of expected contribution CPM Bi can be expressed by the following equation:

CPM Bt

Figure imgf000006_0001
* Qt (z = 1, 2, 3, ..., Ν,

Wherein the bid to promote the quality of representation of the object properties for the promotion of the object is represented by ρ; ·; W upscaling from selected objects 1 + (Μ <Λ upscaling objects, we may assume that the M + 1 objects by promotion its expected contribution descending order,

CPM B]> CPM_B 2> - ..> CPM_B M> CPM_B M + 1 then the object promotion, promotion targets expected contribution in the GSP (generalized second price) update mechanism CPM_ +7, z = 1, 2 , ..., Μ; if Μ is expected to contribute more to promote the objects can share the rest of Ν-Μ a promotion targets, namely,

sx {CPM_B ...,}> sum {CPM_B 2, ..., M + A + sum {CPM_B M + 1, ..., N} where, sum {, ..., J} = ^; + ^; + 7 + ... + ^ w + ^, the promotion of the subject, preferably to promote the object is the promotion of the determined objects, = 1, 2, M. Obviously, in the above example, when M = N, then without further promote one or more preferred selected objects, and the subsequent processing, so that, unless otherwise stated, we generally only for M <N in the case discussed. Those skilled in the art should understand that the above preferred to select one or more objects to promote only an example, other existing or later to be preferred to select one or more objects may appear to promote as applicable to the embodiment of the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

Balancing means 13 for balancing a preset rule based on, and based on the expected contribution to the promotion of one or more preferred object to determine the actual contribution of the one or more preferred promotion objects. Specifically contemplated, sharing apparatus 13 according to a preset rule sharing, for example, equal sharing rules, and other rules of sharing ratio, priority rules preamble promote shared object corresponds to a threshold rules, and based on the one or more preferred objects promote contribution to determine the actual contribution of one or more preferred promote objects. Connect embodiment, M is assumed that has been determined to promote the preferred target, the NM remaining expected contribution to promote sharing of objects that need to sum {CPM_B M + 1, ... , N} for which it is preferred to promote the objects M, preferably to promote the object i is the actual contribution of CPM_G

CPM Cr CPM_B i + 1 + Δ ;, ζ = 1, 2, ..., Μ

Wherein, CPM_ +7 preferred promotion targets expected contribution i at GSP mechanism, preferably to promote sharing apparatus 13 specifies the object 1 need to share the actual sharing contribution, and satisfies the sum {Δ;, ...,} = sum {CPM_B M + 1, ..., N} further, assuming equal sharing device 13 using the sharing rules, i.e., each object is preferably promote sharing the same share of the expected contribution sum {CPH + 7, ..., w}, then for this preferably the promotion of the M objects, preferably CPM_G actual contribution to the promotion of the object i

CPM Cr CPM_B i + 1 + Δ ;, ζ = 1, 2, ..., Μ

Where, = sum CPM_B ..., Ν, ΙΜ. Those skilled in the art should understand that the above determine the actual contribution of the one or more preferred way of example only promote objects, other existing or determining the one or more objects promote preferred practical contribution possible future as in the embodiment of the present invention is applicable, it should also be included within the scope of the present invention, and incorporated herein by reference. Sorting means 14 according to the one or more preferred practical contribution to the promotion of objects, preferably the one or more objects promote sort. Specifically, the sorting apparatus 14 according to the sharing device 13 determines the one or more preferred practical contribution to the promotion of objects, according to a certain ordering rules, such as the size in ascending order based on the actual contribution of one or more preferred objects or promote descending the like, preferably the one or more objects promote sort. Connect embodiment, the balancing means 13 determines the actual contribution of the M preferred object to promote CPM_C 2, ..., CPM_C M, and then, sorting apparatus 14 according to a certain ordering rules, e.g., in descending order according to the size of CPM_G. Those skilled in the art should understand that the above embodiment is preferably the one or more objects to be sorted promote way of example only, other existing or future mode of the promotion of one or more preferred sorting objects, such as may occur applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

Preferably, between the respective apparatus, the sorting apparatus 1 is continuous work. Specifically, the first obtaining means 11 obtains a plurality of objects promotion; Subsequently, selection means 12 according to the expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such as preferably said one or more objects to promote sharing of the plurality of objects expected contribution to promote remaining promote object; Next, sharing apparatus 13 according to a preset sharing rules, and based on the expected contribution to the promotion of one or more preferred object to determining the one or more preferred practical contribution to the promotion of the object; Finally, a sorting apparatus 14 according to the more preferred or actual contribution to the promotion of objects, preferably the one or more objects promote sort. Here, those skilled in the art will appreciate, "Length" refers to the sorting apparatus 1 of each device are adjusted in real time according to a set operation mode or the requirements acquired object promotion, promotion preferably selected object, and determine the actual contribution of sort until the first stop in a long acquisition means 11 acquires a plurality of objects promotion.

Preferably, the first obtaining means 11 for further contributions depending on the intended promotion of the plurality of objects, the objects are ordered plurality promotion; thereafter, the selecting means 12 according to the further promotion of the plurality of expected contribution of the object, and to promote binding of said plurality of sorting objects, preferably one or more selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion object expected contribution to the promotion of the rest of the object. Specifically, the first obtaining device 11 according to the plurality of expected contribution to the promotion of the objects acquired, according to certain ordering rules, such as the size and the like according to ascending or descending order to promote the expected contribution of the plurality of objects, said plurality of upscaling sort objects; thereafter, selecting means 12 in accordance with the expected contribution to the promotion of the plurality of objects, and to promote binding of said plurality of sorting objects according to certain selection rule, for example, according to the size expected contribution from in descending order of W a selection object where the first promotion of MMN, the preferred way to promote an object, or select the Μ (Μ <Λ preferred way to promote an object from the object W upscaling arranged according to the intended size of the contribution in ascending order, from the plurality of promotion object selecting one or more preferred promote objects, such that the one or more preferred a plurality of shared objects promote promotion objects expected contribution to promote the remaining objects. in this case, the expected contribution plurality of objects may promote sorting device 1 is taken directly from the search to promote the library, you can also sort by other products or equipment 1 third . Promote the expected contribution of the plurality of target peer device obtained indirectly, for example, assumed that the first obtaining means 11 obtains a promotion targets of W, and in descending order according to the size of the object that is expected to promote a Ν contributions, there are:

CPMB]> CP MB 2> ... > CPM_B N

Which, CPM_ contribution is expected to promote the object, the object's bid for promotion, the promotion of a quality property for the object; accordingly, an object in which W a promotion, the promotion of the object i in the GSP (generalized second price) mechanism update expected contribution to CPM_B i + 1, z = 1 , 2, ..., Nl; Λ ^ upscaling from selected objects Μ (Μ <Λ upscaling object, if this object is to promote a [mu] able to share the remaining Ν- expected contribution Μ a promotion targets, namely,

sx {CPM_B ...,}> sum {CPM_B 2, ..., M + A + sum {CPM_B M + 1, ..., N} where, sum {, ...,} = + ^; + 7 + ... + ^ w + ^, the promotion of the M objects shall preferably promote the determined objects. Those skilled in the art should understand that the above preferred to select one or more objects to promote only an example, other existing or later to be preferred to select one or more objects may appear to promote as applicable to the embodiment of the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

In a preferred embodiment, the sorting apparatus 1 may further comprise an actual payment device (not shown). The actual payment of the apparatus according to one or more preferred and practical contribution to promote the quality of the object attributes, determining the one or more preferred actually paid promotion objects. Specifically, the actual payment means to promote one or more preferred objects sharing apparatus 13 according to the determined actual contribution, and the sorting apparatus 1 acquires from the search directly or indirectly promote the library obtained through other third party products or equipment preferably said object to promote quality attribute, determining the actual payment of the one or more preferred promote objects. For example, the actual contribution of the object to promote preferably CPM C i is represented by the quality attributes of the subject is preferably promote ^ i is represented, it is preferable to promote the target actual payment c rg i can be represented by the following formula:

charges CPM / Q,

Those skilled in the art should understand that the above-identified objects to promote one or more preferred way of example only actually paid, other existing or later to be a way of determining the actual payment may occur one or more objects, if applicable preferably promote in the present invention it should also be included within the scope of the present invention, and incorporated herein by reference.

Preferably, the selection means 12 for further sharing according to a preset rule, and based on the expected contribution to promotion of the plurality of objects, selecting one or more preferred from the plurality of objects promote promotion objects, such as preferably said one or more objects to promote sharing of the plurality of objects expected contribution to promote remaining promote object; thereafter, the balancing means 13 for balancing further in accordance with the preset rules, and based on the one or more preferred expected contribution to the promotion of the object to determine the actual contribution of one or more preferred promote objects. In particular, the selection means 12 according to a preset rule sharing, for example, equal sharing rules, and other rules of sharing ratio, priority rules preamble promote shared object corresponds to a threshold rules and expected contribution of said plurality of objects based on the promotion, by e.g. random or ordered, or other predetermined selection method, selecting one or more preferred from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion objects rest promotion expected contribution object; thereafter, the sharing device 13 according to a preset rule sharing, for example, equal sharing rules, and other rules of sharing ratio, priority rules preamble promote shared object corresponds to a threshold rules, and based on the one or expected contribution to promote more preferred object to determine the actual contribution of the one or more preferred promotion objects. For example, assuming a total of W promotion objects, objects expected contribution to promote CPM i can be represented by the following equation: CPM Bi = Bi * Qi (z = 1, 2, 3, ..., N, wherein the object is to promote bid represents for the promotion of quality attributes of the object is expressed as ρ; ·; W from a promotion targets select 1 + (Μ <Λ a promotion targets, we may assume that the M + 1 promotion targets have been arranged in descending order according to their expected contribution, which is

CPM Bi> CPM_B 2> - .. > CPM_B M> CPM_B M + 1 then the object promotion, the promotion of the object in the expected contribution GSP (generalized second price) update mechanism CPM_ +7, z = 1, 2 , ..., [mu]; selecting means 12 according to a preset rule sharing, [mu] is determined that upscaling preset target object to promote sharing of each margin is γ; ·, ζ = 1, 2, ..., Μ, if this Μ a promotion targets able to share the rest of the expected contribution Ν-Μ a promotion targets, namely,

sum {y M}> sum { CPM_B M + 1, .. ·, N} where, sum {, ..., J} = ^; + ^; + 7 + ... + ^ w + ^, the promotion of the subject, preferably to promote the object is the promotion of the determined objects, = 1, 2, M. Further, for the promotion of the M objects Preferably, means 13 based on the preset sharing sharing rules, determining a preferred practical contribution to promote the object i as CPM-d

CPM Cr CPM_B i + 1 + Δ ;, ζ = 1, 2, ..., Μ

Wherein, CPM_ +7 preferred promotion targets expected contribution i at GSP mechanism, preferably to promote the specified target apparatus 13 sharing an actual balancing need to share contributions, and satisfies the sum {Δ. · ·, M } = sum {·. , w}, and

△ γ ', i = l, 2, ..., M

Those skilled in the art should understand that the above preferred to select one or more objects to promote only an example, other existing or later to be preferred to select one or more objects may appear to promote as applicable to the embodiment of the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

Preferably, the preset sharing rules include but not limited to at least any one of: - sharing matching rule;

- proportional sharing rules;

- the preamble priority rule;

- promotion of shared objects corresponding to the threshold rule. In particular, the sharing device 13 according to the preset rule sharing, and based on the expected contribution of the one or more preferred promote objects, by determining a plurality of preferred or actual contribution to promote sharing of objects, to determine the one or more real contribution to the promotion of preferred objects. Alternatively, the further selecting means 12 based on the preset rules for sharing, and based on the expected contribution of the promotion of the plurality of objects, selecting one or more preferred from the plurality of objects promote promotion objects, such that the one or more preferably a plurality of shared objects promote promotion objects expected contribution to promote the remaining objects; thereafter, the balancing means 13 for balancing further in accordance with the preset rules, and based on the one or more preferred promotion targets the expected contribution to determine the actual contribution of one or more preferred promote objects. Below sharing apparatus 13, for example, set forth in the pre-balancing rule individually. Then the previous example, assuming that the objects to promote one or more preferred to satisfy:

CPM B]> CPM_B 2> - ..> CPM_B M> CPM_B M + 1 and, for the expected contribution of the need to share sum {CPH + 7, ..., w}, referred to as target device 13 specifies a preference for promotion requires balancing i the actual share equal contribution, = 1, 2, M, satisfying

sum {Δ;, ...,} = sum {CPM_B M + 1, ..., N} at different preset sharing rules, balancing means 13 will preferably promote the object 1 Specifies different physical equal contribution △, ·. For example, when the balancing apparatus 13 using the equal sharing rules, each object is preferably promote sharing an equal share of the actual sharing contribution, so it is:

Δ; = s {CPM_B M + i, ..., N} / M, z = 1, 2, ..., Μ another example, when the balancing apparatus 13 using proportional sharing rules, each object is preferably promote phase

△; = a * CPM-B "CPM-B i + 1 ,, z = 1, 2, ..., M wherein, iCPM-B" CPM-B i + 1, preferably to promote sharing margin of the object i, α For sharing ratio Again, when the balancing apparatus 13 using the priority rules to the preamble, i.e. the actual share more preferably equal contribution as possible to promote a higher-ranking objects, it has:

J = CPM_Bj-CPM_Bj +], J = l, 2, ..., i-1, and A i = sum {CPM_B M + 1, ..., N} - sum {A h ... - 7}, and

CPM B plant CPM B i + 1, z = 1, 2, ..., M wherein, CPM_B "CPM_B i + 1, preferably to promote the object sharing margin i Of course, balancing means 13 corresponding to the object using the generalized when sharing threshold rule, the actual balancing means 13 is preferably equal contribution of each to promote the specified object will meet the threshold requirement to meet shared object corresponds to promote preferably, the device 13 may be combined to share one of the pre-balancing rules or more, based on the expected contribution to promote one or more preferred object to determine the one or more objects promote preferred practical contribution. skilled in the art should understand that the above example only preset sharing rules, other pre-existing or future sharing rules may occur as applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

More preferably, when the pre-balancing rule includes a threshold rule promote sharing object corresponds; wherein said object corresponds to promote sharing threshold rule based on but not limited to at least any one of the following determination:

- promote the sharing of the history object corresponding to the promotion of the user;

- The promotion targets the needs of industry information;

- The promotion targets regional demand information;

- The promotion period demand information object;

- The promotion targets of budgetary needs.

Industry needs Specifically, the sorting apparatus 1 can independently acquire sharing history, or by a third party or the promotion of other products subject apparatus corresponding to the acquired user promotion, the promotion of the subject, local demand information , time requirement information, budget information demand, determining that the object corresponding to the shared promotion threshold. For example, according to promote sharing history object corresponding to the promotion of the user, the sorting apparatus 1 may determine that the object corresponding to promote sharing threshold on which an actual sharing contribution, or a weighted average of recent times actual balancing contribution. The object is to promote industry demand information including but not limited to promotion of the object corresponds to promote industry cycle in which the user, for example, to promote a user's moon cake industry in the Mid season, promote user education and training in industry in the winter and summer season, etc., if the information needs of the industry to improve, then the object is to promote the sharing threshold corresponding increase. The demand information of the area subject to promote, for the promotion of objects have different information needs in different areas, the corresponding share different thresholds, for example, the promotion of an object with special needs in a particular area, such as "Flower Shanghai Express" main target market is "Shanghai" area, when it comes to the promotion of "Shanghai" area, which is the promotion of the object corresponding share threshold should be raised. The period of the demand information object promotion, promotion of objects have different needs for information at different times, the corresponding share threshold may also vary, for example, a period when the main demand information object to promote 9: 00~21: 00, when sharing behavior at 19: 00-21: 00, to promote the shared object corresponds threshold can be increased properly. The demand information of different budgets to the promotion of the object corresponding to the promotion of the user, which corresponds to the shared threshold is also different, when promote the user to change their marketing budget, sharing the threshold is also correspondingly changed, for example when promote the user to improve their marketing budget , sharing the threshold corresponding increase. Those skilled in the art should understand factors share threshold rules to determine the object corresponds promotion of example only, other factors existing or later to Determine the object corresponding to the possible sharing threshold rule as applied to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

Figure 2 shows one aspect of the present invention is a system for ordering based on topography promote strong generalized second price, wherein the sorting apparatus 1 comprises more than two and a user equipment connected thereto via a network. Wherein the sorting apparatus 1 via the network 2 may be connected to a plurality of user devices, and user according to the search sequence of search by the user input device, to acquire the plurality of objects to promote the sequence corresponding to the search; according to the plurality expected contribution to the promotion of the object, preferably one or more selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion remaining objects expected contribution to promote object; according sharing preset rules, and based on the expected contribution to the promotion of one or more preferred object to determine the actual contribution of the one or more preferred promotion objects; the actual contribution to the promotion of one or more preferred objects of the one or more preferred promote sorting objects; the promotion of one or more preferred sorting objects according to their provided to the user device 2. Here, the network including, but not limited to the Internet, WAN, MAN, LAN, VPN network, a wireless ad hoc network (Ad Hoc network).

Further, the sorting apparatus 1 including but not limited to a host network, a single network server and multiple network servers sets or more servers configured cloud. Here, a cloud-based computing cloud (Cloud Computing) is composed of a large number of computer or network server, which is a distributed computing cloud computing, a virtual super computer by a computer set consisting of a group of loosely coupled. 2 and the user equipment, including but not limited to any one can search for human interaction with the user through a keyboard, a mouse, a remote controller, a touch panel, or the like of an electronic handwriting equipment, such as computers, mobile phones, PDA, Pocket PC or PPC IPTV. Communication between the sorting device 1 and the user equipment independently, including but not limited to data transmission, such as TCP / IP protocol, UDP protocol based packet.

Those skilled in the art should understand that the above sorting apparatus 1, and the user equipment 2 or network communicatively coupled therebetween only an example, other existing or future potential of the sorting apparatus, a user equipment or a network, such as communication scheme applicable to the present invention should also be included within the scope of the present invention, and incorporated herein by reference.

Those skilled in the art will also appreciate that the number of types of network elements only for the Jian Ming of clarity and illustrated in FIG. 1 may be smaller than the number of a real network, but this is no doubt be omitted without affecting the present invention will be apparent full disclosure as a precondition.

For simplicity, the following Example 2 to a user equipment is described. Those skilled in the art should appreciate that the sorting apparatus 1 can simultaneously interact with a plurality of user equipment 2, and the sequence of the search from the various user input devices, acquiring the plurality of objects to promote the search according to the search sequence corresponding to the user; the expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such that the one or more preferred objects promote sharing of the plurality of objects to rest promotion promotion objects the expected contribution; sharing according to a preset rule, and based on the one or more preferred promotion targets expected contribution to determine the actual contribution of the one or more preferred promotion objects; in response to one or more preferred promotion targets the actual contribution to the promotion of one or more preferred sorting objects; the promotion of one or more preferred to a user to sort by objects corresponding to the device 2.

FIG. 3 shows the strong promotion sorted based on generalized second price schematic apparatus, the sorting apparatus 1 may further comprise providing means 15 according to the present invention a preferred embodiment ,. Wherein the first obtaining means 11 ', the selecting means 12', sharing apparatus 'and the sorting apparatus 14' 13 are identical or substantially identical apparatus, it is not repeated here corresponding to FIG. 1, and are incorporated herein by reference . Wherein the first obtaining means 11, according to a search for further sequence user equipment by searching for the user's input, acquiring the plurality of objects to promote the sequence corresponding to the search. In particular interactively, the user searches by the user equipment, including but not limited to, a keyboard, a mouse, a remote controller, a touch panel, or handwriting devices, which want to enter a search to find a sequence in the browser software, applications or client software , the first obtaining means 11, through page technology, such as JSP, ASP, PHP technology, or application program interface (API) provided by the calling user equipment, the real-time acquisition search sequence search input by the user, after first obtaining apparatus 11, etc. through the database query to obtain the plurality of objects to promote the sequence corresponding to the search. Those skilled in the art should understand that the above embodiment acquires a plurality of objects to promote example only, other existing or later to obtain a plurality of possible ways to promote the objects of the present invention as applied to, it should also be included in the scope of the invention or less, and is hereby incorporated herein by reference.

Providing means 15 'for the promotion of one or more preferred sorting objects according to their provided to the user device 2. In particular, there is provided means 15, the sequencing means 14, the promotion of one or more preferred sorting objects obtained by page technology, e.g. JSP, ASP, PHP technology, preferably the one or more objects to promote link, summary or thumbnail form, according to a certain sequence and form, embedded in or suspended in a search results page on the search results page provided to the user equipment 2, the search for the user to browse. Those skilled in the art should understand that the above embodiment will preferably promote the object to a user device is only an example, other existing or future embodiment will preferably promote the object to the user device may occur as applicable to the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

Preferably, the first obtaining means 11, according to a search for further user input via the user device search sequence, combining the information search needs of the user of the search, the search to obtain the sequence corresponding to the plurality promotion targets. Specifically, the first obtaining demand information search apparatus 1 Γ user via the search device user input search sequence, combining the search user, for example, the user's trading needs information search, the search for the user subject to promote need to receive information, to acquire the plurality of objects to promote the search corresponding to a sequence. In this case, the search user's search needs information acquisition device 1 can be sorted independently, and can be acquired demand information for the search user's search performed by other products or third-party devices.

Preferably, the search needs information includes but not limited to at least any one of:

- The search user transaction demand information;

- The search for the user needs to receive promotion information for an object.

The search transaction needs of information users can search for the user is to determine which part of the purchase by the search and browsing history tracks the user's search behavior, etc., such as awareness, interest, understanding, compare or purchase. For example, search for users in the search sequence has been previously entered "flower delivery," "What to send Valentine's Day flowers", "Which flowers convenience", "order flowers online price" and other search sequence, it can be determined that the user is searching to buy stage, this time, biased in favor of the transaction type of promotion targets more attractive to the search user's attention, the first acquisition means 11 acquires the search sequence "flower delivery" corresponding biased in favor of the promotion of multiple objects transaction type. The search needs to receive information of the user, the user can search to determine the degree of acceptance for the promotion targets by searching and browsing history tracks a user's search behavior and so on. Search needs of the user may search the information obtained according to a sorting apparatus, according to demand, or other information or third-party transaction apparatus acquires the search user needs to receive information and the like, calculated by the linear or nonlinear form derived, which specific forms and parameter settings may be determined by the data read from the database statistics or the like. Those skilled in the art should understand that the search information of the search for the user's needs only an example, other information search needs existing or later to search for the user as possible applicable to the present invention, should also be included within the scope of the invention, and on this by reference herein. Those skilled in the art will also understand that the demand information search method to determine a user's search is only an example, other existing or future demand information search method of determining a search user may occur as applicable to the present invention, also be included within the scope of the present invention, and incorporated herein by reference.

In a preferred embodiment (see FIG. 3), the sorting apparatus further comprises a second obtaining means (not shown). Said second means for obtaining a user searches through the search sequence according to the user input device, and the user information in conjunction with the search user, acquires the search information of the search user demand; thereafter, the first obtaining means 11, further with according to the search sequence, combining the information search needs to acquire the plurality of the search of the target sequence corresponding to the promotion. In particular, obtaining a second search sequence entered by a user equipment apparatus according to the search user 2, and user information in conjunction with the user's search, for example, the sorting apparatus 1 according to a search by a user left the user equipment in the registration information acquired login webpage 2 the search for the user's user information, or based on the search user by the user equipment UE or the network while the user equipment 2 browsing recorded or extracted by the cookies information of the user equipment 2, the search user's user information, Get the search information of the search user demand; thereafter, the first obtaining means 11, according to the search for further sequence, in combination with the search needs information, for example, the user's trading needs information search, the search user receiving demand information and the like of the subject to promote, to obtain the plurality of the search target sequence corresponding to the promotion. For example, search for users in the search sequence "flower delivery" have entered before "Valentine's Day to send what flower", "Which flowers convenience", "order flowers online price" and other search sequence, the second acquisition device according to the search network user operation history acquisition demand information and its search in the later stage of its substantially determined; Thereafter, the first obtaining means according to the search sequence 1 Γ 'flower delivery', combined with the demand information search, i.e. the search user in the purchase stage, to obtain the search sequence "flower delivery" to promote more objects corresponding. Those skilled in the art should understand that the above method of obtaining information search needs of the user search of example only, a method other existing or later search needs searching user information acquired may appear as applicable to the present invention, also be included within the scope of the present invention, and incorporated herein by reference.

Those skilled in the art should appreciate that the above-described first obtaining means, second obtaining means is merely exemplary, in practice, they may be two separate modules can be integrated in one module.

Preferably, the user-related information including but not limited to at least any one of:

- searching the basic information of the user;

- The search operation history of the user;

- The search preference options set by the user;

- the current access address of the user equipment.

Basic information search users include, but are not limited to, personal background search user pre-entered information, such as gender, age, religion, nationality, education, etc., which can be sorted Equipment

1 The registration information of the user acquired in the search, cookies or information extracted by the user equipment. Second obtaining means according to a user searches through the search sequence user input device, and combined with the basic information of the search user, acquires the search information of the search needs of the user. For example, the user searches search sequence included in the input matching keyword "rose", the second obtaining means is male, which acquires search needs information related to the promotion of the basic information of the object for later rose to the search user; when the search when the user is female, the second acquiring apparatus according to the basic information, get their information search needs to buy cosmetic containing rose and components related to the promotion of the object. Search user's network operating history, including, but not limited to search the user's search, click and purchase history, and statistics that can be recorded by the system, which can determine or predict the search needs of users. Wherein, when a user searches for the logged-in user, the sorting apparatus 1 may be stored feature database querying user related information of the user in the network by searching the user ID; when a user searches for non-logged in user, which can be detected by Search operation using the search service user apparatus 1 in the process of this sort, or obtained by the user and obtain COOKIE information to query the user equipment 2, preferably, it can impart a temporary user ID and searches for the establishment of a user feature library, the history of the search process to search for the user to save the temporary user feature database. For example, search for users in the search sequence "flower delivery" have entered before "Valentine's Day to send what flower", "Which flowers convenience", "order flowers online price" and other search sequence, the second acquisition device according to the search user network operating history, needs to get its search for information and make sure it is the basic purchase stage. Search set by the user preference options include but are not limited to, some of the preference selection search preset by the user, for example, favorite sports type, shopping, wine varieties, music type, etc., which may be the sorting apparatus 1 according to the registration information of the user's search obtaining, cookies or information extracted by the user equipment. Second obtaining means for inputting search sequence based on the search user, and combining the search preference options set by the user, acquires the search information of the search needs of the user. For example, to search for a user to set their preferences beverage, the search sequence when the input contains matching the keyword "rose", the second acquisition means based on the preference information obtaining its search with the requirements made of roses for later the promotion of diet-related objects. The current access address of the user equipment, which may reflect that the user is currently in the search area, the sorting apparatus 1 may be detected in real time the IP address of the user equipment 2 is acquired. For example, when the user entered search sequence search with "flower delivery ', the sorting apparatus 1 detects that the user searches in Shanghai, the second obtaining means according to the IP address to obtain its search needs to provide information in Shanghai flower delivery service to promote the user's promotion targets. Those skilled in the art should understand that the above-described user searching user information is merely an example, other existing or future potential searching user as user information applicable to the present invention, should also be included within the scope of the invention, and on this by reference herein.

Preferably, the first obtaining means 11, according to the search sequence of search for further user input via the user device 2, in conjunction with statistical analysis of a large number of users demand the information sequence searches search acquires the search sequence corresponding to promotion of the plurality of objects. Specifically, by searching the user interacts with the user device 2, including but not limited to, a keyboard, a mouse, a remote controller, a touch panel, or handwriting devices, which want to find a search input in the browser software, applications or client software sequence, the first obtaining means 1 Γ, such as JSP, ASP, PHP technology, or the interface (the API), search sequence acquired in real time the user entered the search page by the user by calling the technique provided by the application device, in combination with a large number of statistical information needs of users on the search sequence search analysis, database queries by other means, the promotion of the plurality of objects and obtain the sequence corresponding to the search. In this case, the statistical analysis of a large number of user demand information search on the search sequence can be completed independently sorting device 1, may also be other third-party product or equipment to complete the requirements for large numbers of users search on the search sequence statistics analysis. For example, the first obtaining means 11, according to the search sequence of search by the user input device of the user 'flower delivery', combined with a large number of statistical analysis of the needs of the user information searching said search sequence, corresponding to the acquisition search sequence more promotion targets "eLIZA flower delivery cash on delivery", "flower delivery love is still the first choice," Friends "," "Zhou Pu flower shop flowers tell words of love" and so on. Those skilled in the art should understand that the above embodiment acquires a plurality of objects to promote example only, other existing or later to obtain a plurality of possible ways to promote the objects of the present invention as applied to, it should also be included in the scope of the invention or less, and is hereby incorporated herein by reference.

Figure 4 shows a flowchart of a method according to another aspect of the present invention is used to promote ordered based strongly generalized second price. In step SI, the promotion of the sorting apparatus 1 acquires a plurality of objects. Specifically, for example, the sorting apparatus 1 according to a user searches through the search sequence user input device, by a database query, etc., promotion of acquiring a plurality of objects corresponding to the search of the sequence, or only a plurality of trigger Gen data search engine promotion targets, access promotion of the plurality of objects. For example, by searching a user interaction with the user equipment, including but not limited to, a keyboard, a mouse, a remote controller, a touch panel, or handwriting devices, which want to enter a search to find a sequence in the browser software, applications or client software, sorting device 1 through page technologies, such as JSP, ASP, PHP technology, or interface (API), real-time access to the search user by calling user equipment provided by the application entered search sequence, after sorting device 1 through the database query etc., promotion of obtaining the plurality of objects corresponding to a sequence of the search. As another example, the search process to search user devices through which a user enters a query sequence, the search engine searches the acquisition search sequence entered by the user, match the query in the database according to the search sequence, the search is obtained when the phase sequence a plurality of objects match the promotion, the sorting apparatus 1 acquires a plurality of objects to promote, for another subsequent processing step. Those skilled in the art should understand that the above embodiment acquires a plurality of objects to promote example only, other existing or later to obtain a plurality of possible ways to promote the objects of the present invention as applied to, it should also be included in the scope of the invention or less, and is hereby incorporated herein by reference.

In step S2, the sorting apparatus 1 according to the expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such that the one or more preferred to promote the sharing of objects more promotion targets expected to promote the contribution of the rest of the object. Specifically, in step S2, the sorting apparatus 1 according to the expected contribution to the promotion of the plurality of objects, for example, by random selection or a predetermined selection, or other manner, from the plurality of objects sorted by the promotion of one or more preferably the promotion of the object, such that the one or more preferred a plurality of shared objects promote promotion objects expected contribution to promote the remaining objects. In this case, the expected contribution to the promotion of the plurality of objects may be sorting device 1 taken directly from the search to promote the library, can also be expected to promote the plurality of objects sorting apparatus 1 acquired indirectly through other third-party products or equipment contribution. For example, in step S2, a plurality of the sorting apparatus 1 according to promote objects acquired in step S1, the acquired expected contribution to promote the plurality of objects from the library search promotion, and then select one of the plurality of objects to promote or more preferably promote objects, for example, by promotion of the plurality of objects in descending order according to the size of its expected contribution to promote the selection of the preferred objects of the top row, such that the one or more of said plurality of shared objects preferably promote promotion targets expected to promote the contribution of the rest of the object. For example, suppose a total of W promotion targets, expected contribution CPM Bi promotion targets can be expressed by the following equation:

CPM Bt

Figure imgf000022_0001
* Qt (z = 1, 2, 3, ..., Ν,

Wherein the bid to promote the quality of representation of the object properties for the promotion of the object is represented by ρ; ·; W upscaling from selected objects 1 + (Μ <Λ upscaling objects, we may assume that the M + 1 objects by promotion its expected contribution descending order,

CPM B]> CPM_B 2> - ..> CPM_B M> CPM_B M + 1 then the object promotion, promotion targets expected contribution in the GSP (generalized second price) update mechanism CPM_ +7, z = 1, 2 , ..., Μ; if Μ is expected to contribute more to promote the objects can share the rest of Ν-Μ a promotion targets, namely,

sx {CPM_B ...,}> sum {CPM_B 2, ..., M + A + sum {CPM_B M + 1, ..., N} where, sum {, ..., J} = ^; + ^; + 7 + ... + ^ w + ^, the promotion of the subject, preferably to promote the object is the promotion of the determined objects, = 1, 2, M. Obviously, in the above example, when M = N, then without further promote one or more preferred selected objects, and the subsequent processing, so that, unless otherwise stated, we generally only for M <N in the case discussed. Those skilled in the art should understand that the above preferred to select one or more objects to promote only an example, other existing or later to be preferred to select one or more objects may appear to promote as applicable to the embodiment of the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

In step S3, the sorting apparatus 1 preset balancing rules, and based on the expected contribution to the promotion of one or more preferred objects to determine the actual contribution to the promotion of one or more preferred objects. Specifically, in step S3, the sorting apparatus 1 according to a preset balancing rules, for example rules of equal sharing, proportional sharing rules, the rules of precedence to the preamble, the object corresponding to the shared promotion threshold rules, and based on the one or more expected contribution to promote preferred object to determine the actual contribution of the one or more preferred promotion objects. Connect embodiment, M is assumed that has been determined to promote the preferred target, the NM remaining expected contribution to promote sharing of objects that need to sum {CPH +7, ..., w }; promotion preferably for the M objects, preferably objects promotion the actual contribution of CPM C ^ i

CPM Cr CPM_B i + 1 + Δ ;, ζ = 1, 2, ..., Μ

Wherein, CPM_ +7 preferred promotion targets expected contribution i at GSP mechanism, the sorting apparatus 1 specifies a preference for the promotion of the object in step S3 is an actual need to share equal contribution, and satisfying

sum {Δ;, ...,} = sum {CPM_B M + 1, ..., N} Further, it is assumed in step S3, the sorting apparatus 1 employs equal sharing rules, i.e., each share the same shared object is preferably promote the expected contribution sum {CPH +7, ..., N , IM, the promotion preferably for the M objects, preferably CPM Ci actual contribution to the promotion of the object i

CPM Cr CPM_B i + 1 + Δ ;, ζ = 1, 2, ..., Μ

Where, = sum CPM_B ..., Ν, ΙΜ. Those skilled in the art should understand that the above determine the actual contribution of the one or more preferred way of example only promote objects, other existing or determining the one or more objects promote preferred practical contribution possible future as in the embodiment of the present invention is applicable, it should also be included within the scope of the present invention, and incorporated herein by reference.

In step S4, the sorting apparatus 1 according to the one or more preferred practical contribution to the promotion of objects, preferably the one or more objects promote sort. Specifically, in step S4, the sorting apparatus 1 according to a real contribution or as determined in step S3 a plurality of objects to promote preferred, according to a certain ordering rules, for example, according to one or more preferred to promote the objects the actual size of the ascending or descending order of contribution and the like, preferably the one or more objects promote sort. Connect embodiment, in step S3, the sorting apparatus 1 to determine the actual contribution CPM_G Μ preferred promotion objects, CPM_C 2, ..., CPM CM , then, S4, the sorting apparatus 1 according to certain ordering step rules, e.g., in descending order according to the size of CPM_G. Those skilled in the art should understand that the above embodiment is preferably the one or more objects to be sorted promote way of example only, other existing or future mode of the promotion of one or more preferred sorting objects, such as may occur applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

Preferably, between the above steps are continued work. Specifically, at step

S1, the sorting apparatus 1 acquires a plurality of objects promotion; Subsequently, in step S2, the sorting apparatus 1 according to the expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion objects expected contribution to promote the remaining objects; Next, in step S3, the sorting apparatus 1 according to a preset balancing rules, and based on the one or more expected contribution to promote preferred object to determine the actual contribution of one or more preferred to promote the object; Finally, S4, the actual contribution of the sorting apparatus 1 according to the step to promote one or more preferred object, the one or more preferably to promote the objects to be sorted. Here, those skilled in the art will appreciate, "Length" refers to the above-described steps are adjusted according to real-time or set the operation mode of the object acquired in claim promotion, promotion preferably selected object, and to determine the actual contribution of the ordering, until sorting device 1 in a long stop getting more promotion targets.

Preferably, in step S1, the sorting apparatus 1 according to further promote the expected contribution of the plurality of objects, the objects are ordered plurality promotion; Thereafter, in step S2, the sorting apparatus 1 according to the further plurality a contribution is expected to promote the object, and to promote binding of said plurality of sorting objects, preferably one or more selected from the plurality of objects promote promotion objects, such that the one or more objects sharing said plurality preferably promote a promotion is expected to contribute the remaining objects in the promotion of the object. Specifically, in step S1, the sorting apparatus 1 according to the expected contribution to the promotion of the plurality of objects acquired, according to certain ordering rules such contributions depending on the intended promotion of the plurality of objects like size ascending or descending order, of promotion of the plurality of sorting objects; Thereafter, in step S2, the sorting apparatus 1 according to the expected contribution to the promotion of the plurality of objects and sorting the plurality promote binding object, according to a certain selection rule, for example, according to the after the W promote the object size expected contribution of descending selected before Μ (Μ <Λ preferred to promote the way the object, or selected from W upscaling objects are arranged according to the intended size of the contribution ascending order Μ Μ Ν preferred promotion targets way, preferably one or more selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion objects expected contribution to promote the remaining objects. in this case, the expected contribution to the promotion of the plurality of objects may be sorting device 1 taken directly from the search to promote the library, can also be sorted Preparation of the expected contribution by a plurality of objects to promote products or other third party devices obtained indirectly. For example, it is assumed in step S1, the sorting apparatus 1 acquires a promotion targets of W, and the expected contribution according to the N objects to promote size in descending order, then:

CPMB]> CP MB 2> ... > CPM_B N

Which, CPM_ contribution is expected to promote the object, the object's bid for promotion, the promotion of a quality property for the object; accordingly, an object in which W a promotion, the promotion of the object i in the GSP (generalized second price) mechanism update expected contribution to CPM_B i + 1, z = 1 , 2, ..., Nl; Λ ^ upscaling from selected objects Μ (Μ <Λ upscaling object, if this object is to promote a [mu] able to share the remaining Ν- expected contribution Μ a promotion targets, namely,

sx {CPM_B ...,}> sum {CPM_B 2, ..., M + A + sum {CPM_B M + 1, ..., N} where, sum {, ...,} = + ^; + 7 + ... + ^ w + ^, the promotion of the M objects shall preferably promote the determined objects. Those skilled in the art should understand that the above preferred to select one or more objects to promote only an example, other existing or later to be preferred to select one or more objects may appear to promote as applicable to the embodiment of the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

In a preferred embodiment, in step S6 (not shown), the sorting apparatus 1 may also be based on the actual contribution of the one or more quality attributes promote preferred objects, determining the one or more preferred promotion targets the actual payment. Specifically, in step S6, the sorting apparatus 1 according to the actual contribution to the promotion of one or more preferred objects determined in step S3, and the sorting apparatus 1 acquired directly from the library, or search through the promotion of other products or the preferably to promote the quality attribute object party devices indirectly acquired, determining the actual payment of the one or more preferred promote objects. For example, the actual contribution of the object to promote preferably CPM C i is represented by the quality property of an object is preferably represented as Qi promotion, the promotion of the target is preferably the actual payment c rg i can be represented by the following formula: charges CPM / Q ,

Those skilled in the art should understand that the above-identified objects to promote one or more preferred way of example only actually paid, other existing or later to be a way of determining the actual payment may occur one or more objects, if applicable preferably promote in the present invention it should also be included within the scope of the present invention, and incorporated herein by reference.

Preferably, in step S2, the sorting apparatus 1 may also be shared according to a preset rule, and based on the expected contribution to promotion of the plurality of objects, selecting one or more preferred from the plurality of objects promote promotion objects to preferably such that the one or more objects to promote sharing of the plurality of objects expected contribution to promote remaining promote object; Thereafter, in step S3, the sorting apparatus 1 may also be shared according to the preset rules, and based on the one more preferred or expected contribution to the promotion of objects to determine the actual contribution of the one or more preferred promotion objects. Specifically, in step S2, the sorting apparatus 1 according to a preset balancing rules, for example rules of equal sharing, proportional sharing rules, the rules of precedence to the preamble, the object corresponding to the promotion threshold shared rules based on said plurality of objects to promote the expected contribution by, for example random or ordered, or other predetermined selection method, selecting one or more preferred from the plurality of objects promote promotion objects, such that the one or more objects sharing said plurality preferably promote a promotion targets expected contribution to promote the remaining objects; Thereafter, in step S3, the sorting apparatus 1 according to the preset rule sharing, for example, equal sharing rules, and other rules of sharing ratio, the preamble priority rule, shared object corresponds to promote threshold rules, and based on the one or more preferred promotion targets expected contribution to determine the actual contribution of the one or more preferred promotion objects. For example, suppose a total of W promotion targets, expected contribution CPM Bi promotion targets i can be expressed by the following equation:

CPM Bt

Figure imgf000026_0001
* Qt (z = 1, 2, 3, ..., Ν,

Wherein the bid to promote the quality of representation of the object properties for the promotion of the object is represented by ρ; ·; W upscaling from selected objects 1 + (Μ <Λ upscaling objects, we may assume that the M + 1 its object is to promote expected contribution descending order,

CPM B]> CPM_B 2> - ..> CPM_B M> CPM_B M + 1 then the object promotion, promotion targets expected contribution in the GSP (generalized second price) update mechanism CPM_ +7, z = 1, 2 , ..., [mu]; in the step S2, the sorting apparatus 1 according to a preset balancing rules to determine the M promotion targets for each preset object is to promote the sharing of margin γ; ·, ζ = 1, 2,. .., [mu], [mu] If a promotion targets able to share the remaining expected contribution Ν-Μ upscaling objects, i.e. sum {y M}> sum { CPM_B M + i, .. ·, N}

Wherein, sum {, ..., J} = ^; + ^; + 7 + ... + ^ w + ^, the promotion of the subject, preferably to promote the object is the promotion of the determined objects, = 1, 2, M. Further, for the promotion of the M objects Preferably, in step S3, the sorting apparatus 1 according to the preset sharing rules to determine the actual contribution CPM_G preferably to promote the object i

CPM Cr CPM_B i + 1 + Δ ;, ζ = 1, 2, ..., Μ

Wherein, CPM_ +7 preferred promotion targets expected contribution i at GSP mechanism, the sorting apparatus 1 specifies a preference for the promotion of the object in step S3 is an actual need to share equal contribution, and satisfying

sum {Δ. · ·, M } = sum {·., w}, and

△ γ ', i = l, 2, ..., M

Those skilled in the art should understand that the above preferred to select one or more objects to promote only an example, other existing or later to be preferred to select one or more objects may appear to promote as applicable to the embodiment of the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

Preferably, the preset sharing rules include but not limited to at least any one of:

- equal sharing rules;

- proportional sharing rules;

- the preamble priority rule;

- promotion of shared objects corresponding to the threshold rule.

Specifically, in step S3, the sorting apparatus 1 according to the preset rule sharing, and based on the expected contribution to the promotion of one or more preferred objects, by determining a plurality of preferred or actual contribution to promote sharing of objects to determining an actual contribution to the promotion or more preferably objects. Alternatively, in step S2, the sorting apparatus 1 may also be shared according to the preset rules, and based on the expected contribution to the promotion of the plurality of objects, selecting one or more preferred from the plurality of objects promote promotion objects to preferably such that the one or more objects to promote sharing of the plurality of objects expected contribution to promote remaining promote object; Thereafter, in step S3, the sorting apparatus 1 may also be shared according to the preset rules, and based on the one more preferred or expected contribution to the promotion of objects to determine the actual contribution of the one or more preferred promotion objects. Sort 1 below to the working device in step S3 for example, the pre-balancing rules set forth individually. Then the previous example, assuming that the objects to promote one or more preferred to satisfy:

CPM B]> CPM_B 2> - ..> CPM_B M> CPM_B M + 1 and, for the expected contribution of the need to share sum {CPH + 7, ..., w}, referred to as the sorting apparatus 1 is preferably specified in step S3 1 promotion targets need to share the actual share contribution, = 1, 2, M, satisfying

sum {Δ;, ...,} = sum {CPM_B M + 1, ..., N} at different preset sharing rules, the sorting apparatus 1 in step S3 will preferably promote specify different actual objects i sharing contribution △, ·. For example, when the step S3, the sorting apparatus 1 employs equal sharing rules, each object is preferably promote sharing an equal share of the actual sharing contribution, so it is:

Δ; = s {CPM_B M + i, ..., N} / M, z = 1, 2, ..., Μ another example, when in step S3, the sorting apparatus 1 using proportional sharing rules, each preferably have : '' k: '

△; = a * CPM-B "CPM-B i + 1 ,, z = 1, 2, ..., M wherein, iCPM-B" CPM-B i + 1, preferably to promote sharing margin of the object i, α For sharing ratio Again, when in step S3, the sorting apparatus 1 uses preamble priority rules, i.e. the actual share more preferably equal contribution as possible to promote a higher-ranking objects, it has:

J = CPM_Bj-CPM_Bj +], J = l, 2, ..., i-1, and A i = sum {CPM_B M + 1, ..., N} - sum {A h ... - 7}, and

CPM_B "CPM_B i + 1, i = l , 2, ..., M

Wherein, CPM_B "CPM_B i + 1, is a balancing margin preferably promote the object i, of course, in step S3, the sorting apparatus 1 using the shared threshold rules to promote object corresponds, the sorting apparatus 1 for each preferably promote object the actual contribution to the specified share will meet the threshold requirement to meet shared object corresponds to promote preferably, in step S3, the sorting apparatus 1 may incorporate one or more of the pre-balancing rules, and based on the one or expected contribution to promote more preferred object to determine the actual contribution of the one or more preferred object to promote skilled in the art should understand that the above example only preset balancing rules, other pre-existing or future possible as opposed sharing rules applicable to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

More preferably, when the pre-balancing rule includes a threshold rule promote sharing object corresponds; wherein said object corresponds to promote sharing threshold rule based on but not limited to at least any one of the following determination:

- promote the sharing of the history object corresponding to the promotion of the user;

- The promotion targets the needs of industry information;

- The promotion targets regional demand information;

- The promotion period demand information object;

- The promotion targets of budgetary needs.

Industry needs Specifically, the sorting apparatus 1 can independently acquire sharing history, or by a third party or the promotion of other products subject apparatus corresponding to the acquired user promotion, the promotion of the subject, local demand information , time requirement information, budget information demand, determining that the object corresponding to the shared promotion threshold. For example, according to promote sharing history object corresponding to the promotion of the user, the sorting apparatus 1 may determine that the object corresponding to promote sharing threshold on which an actual sharing contribution, or a weighted average of recent times actual balancing contribution. The object is to promote industry demand information including but not limited to promotion of the object corresponds to promote industry cycle in which the user, for example, to promote a user's moon cake industry in the Mid season, promote user education and training in industry in the winter and summer season, etc., if the information needs of the industry to improve, then the object is to promote the sharing threshold corresponding increase. The demand information of the area subject to promote, for the promotion of objects have different information needs in different areas, the corresponding share different thresholds, for example, the promotion of an object with special needs in a particular area, such as "Flower Shanghai Express" main target market is "Shanghai" area, when it comes to the promotion of "Shanghai" area, which is the promotion of the object corresponding share threshold should be raised. The period of the demand information object promotion, promotion of objects have different needs for information at different times, the corresponding share threshold may also vary, for example, a period when the main demand information object to promote 9: 00~21: 00, when sharing behavior at 19: 00-21: 00, to promote the shared object corresponds threshold can be increased properly. The demand information of different budgets to the promotion of the object corresponding to the promotion of the user, which corresponds to the shared threshold is also different, when promote the user to change their marketing budget, sharing the threshold is also correspondingly changed, for example when promote the user to improve their marketing budget , sharing the threshold corresponding increase. Those skilled in the art should understand factors share threshold rules to determine the object corresponds promotion of example only, other factors existing or later to Determine the object corresponding to the possible sharing threshold rule as applied to the present invention, should also be included within the scope of the present invention, and incorporated herein by reference.

Figure 5 shows a flowchart of a method to promote ordered based strongly generalized second price in a preferred embodiment of the present invention. Wherein the step Sl, -S4, are the same as corresponding steps S1-S4 shown in FIG. 4, or substantially identical, and thus not be repeated here, and is incorporated herein by reference.

Wherein, in the plurality of objects promotion step Sl is, in the sorting apparatus 1 can also search for user input through the search sequence user equipment acquires the corresponding search sequence. In particular interactively, the user searches by the user equipment, including but not limited to, a keyboard, a mouse, a remote controller, a touch panel, or handwriting devices, which want to enter a search to find a sequence in the browser software, applications or client software in step S1 ', the sorting apparatus 1 via the page technique, such as JSP, ASP, PHP techniques, or by calling the application program interface (API) user equipment to provide real time access to the search for the serial search input by the user, and thereafter, sorting apparatus 1 through the database query, etc., promotion of obtaining the plurality of objects corresponding to a sequence of the search. Those skilled in the art should understand that the above embodiment acquires a plurality of objects to promote example only, other existing or later to obtain a plurality of possible ways to promote the objects of the present invention as applied to, it should also be included in the scope of the invention or less, and is hereby incorporated herein by reference.

In step S5 ', the sorting apparatus 1 is preferably the one or more objects to sort by promotion provided to the user device 2. Specifically, in one or more preferred objects promotion step S5, in the sorting apparatus 1 obtained in step 'in S4 sorted by page technology, e.g. JSP, ASP, PHP technology, the promotion of one or more preferred links to other objects, or summary thumbnail, a certain order and format, embedded in or suspended in a search results page on the search results page provided to the user equipment 2, the search for the user to browse. Those skilled in the art should understand that the above embodiment will preferably promote the object to a user device is only an example, other existing or future embodiment will preferably promote the object to the user device may occur as applicable to the present invention, it should be It included within the scope of the present invention, and incorporated herein by reference.

Preferably, in step sr, the sorting apparatus 1 can also search for the serial input of a user equipment according to the search user, and combined information search needs of the user search, acquiring the plurality of the search sequence corresponding to promote object. Specifically, in step sr, the sorting apparatus 1 according to a search by searching sequence user equipment user input, and the search needs combined information of the search user, for example, the user's trading needs information search, the search for the user receiving demand information and the like to promote the object, to acquire the plurality of the search target sequence corresponding to the promotion. In this case, the search user's search needs information acquisition device 1 can be sorted independently, and can be acquired demand information for the search user's search performed by other products or third-party devices.

Preferably, the search needs information includes but not limited to at least any one of:

- The search user transaction demand information;

- The search for the user needs to receive promotion information for an object.

The search transaction needs of information users can search for the user is to determine which part of the purchase by the search and browsing history tracks the user's search behavior, etc., such as awareness, interest, understanding, compare or purchase. For example, search for users in the search sequence has been previously entered "flower delivery," "What to send Valentine's Day flowers", "Which flowers convenience", "order flowers online price" and other search sequence, it can be determined that the user is searching to buy stage, this time, biased in favor of the transaction type of promotion targets more attractive to the search user's attention, in step sr, the sorting device 1 acquires the search sequence "flower delivery" tend to correspond to multiple transactional promotion object. The search needs to receive information of the user, the user can search to determine the degree of acceptance for the promotion targets by searching and browsing history tracks a user's search behavior and so on. Search needs of the user may search the information obtained according to a sorting apparatus, according to demand, or other information or third-party transaction apparatus acquires the search user needs to receive information and the like, calculated by the linear or nonlinear form derived, which specific forms and parameter settings may be determined by the data read from the database statistics or the like. Those skilled in the art should understand that the search information of the search for the user's needs only an example, other information search needs existing or later to search for the user as possible applicable to the present invention, should also be included within the scope of the invention, and on this by reference herein. Those skilled in the art will also understand that the demand information search method to determine a user's search is only an example, other existing or future demand information search method of determining a search user may occur as applicable to the present invention, also be included within the scope of the present invention, and incorporated herein by reference.

In a preferred embodiment (see FIG. 5), in step S7, (not shown), the sorting apparatus 1 can also search for the serial input of a user equipment according to the search user, and the user in conjunction with the user search for information obtaining the search needs of the user information search; Thereafter, at step Sl is, in the sorting apparatus 1 according to the search sequence may also, in conjunction with the demand for information search, the search sequence to obtain the corresponding more promotion targets. Specifically, at step S7 ', the sorting apparatus 1 according to the search user search sequence 2 inputted user equipment, and with the user related information of the search user, for example, the left when a user equipment 2 login page sorting apparatus according to the search for users the registration information acquired in the searching user's user information, or based on the search user by the user equipment UE or the network during 2 browsing user equipment recorded or extracted by the cookies information of the user equipment 2, the search user the user-related information, acquires the search information of the search user demand; Thereafter, at step sr, the sorting apparatus 1 according to the search sequence may also, in conjunction with the search needs information, for example, the search user transaction demand information the search information reception requirement of the user object to promote the like, to obtain a plurality of the search of the target sequence corresponding to the promotion. For example, search for users in the search sequence "flower delivery" have entered before "Valentine's Day to send what flower", "Which flowers convenience", "order flowers online price" and other search sequence, in step S7, the sorting equipment the network 1 can search the history of the operation of the user, which acquires search information and needs in the later stage which determines the basic; Thereafter, at step Sl is, in the sorting apparatus 1 according to the search sequence "flower delivery", and the combined Search demand information that the user is searching to purchase stage, to obtain the search sequence "flower delivery" to promote more objects corresponding. Those skilled in the art should understand that the above method of obtaining information search needs of the user search of example only, a method other existing or later search needs searching user information acquired may appear as applicable to the present invention, also be included within the scope of the present invention, and incorporated herein by reference.

Preferably, the user-related information including but not limited to at least any one of:

- searching the basic information of the user;

- The search operation history of the user;

- The search preference options set by the user;

- the current access address of the user equipment.

Basic information search users include, but are not limited to, personal background search user pre-entered information, such as gender, age, religion, nationality, education, etc., which can be sorted Equipment

1 The registration information of the user acquired in the search, cookies or information extracted by the user equipment. At step S7, in the sorting apparatus 1 according to a search by searching sequence user equipment user input, and combined with the basic information of the search user, acquires the search information of the search needs of the user. For example, a search user search input sequence contains match keyword "roses", S7, in the sorting apparatus 1 is male, according to obtain basic information about the user's search step in its search for the information needs related to the promotion and purchase of the Rose objects; when the user searches for women, in step S7, the sorting device 1 of the basic information, access to information based on their search needs to buy cosmetic containing rose and components related to the promotion of the object. Search user's network operating history, including, but not limited to search the user's search, click and purchase history, and statistics that can be recorded by the system, which can determine or predict the search needs of users. Wherein, when a user searches for the logged-in user, the sorting apparatus 1 may be stored feature database querying user related information of the user in the network by searching the user ID; when a user searches for non-logged in user, which can be detected by Search operation using the search service user apparatus 1 in the process of this sort, or obtained by the user and obtain COOKIE information to query the user equipment 2, preferably, it can impart a temporary user ID and searches for the establishment of a user feature library, the history of the search process to search for the user to save the temporary user feature database. For example, search for users in the search sequence "flower delivery" have entered before "Valentine's Day to send what flower", "Which flowers convenience", "order flowers online price" and other search sequence, in step S7, the sorting equipment 1 can be operated according to the user's web history search, search gets its information needs and make sure it is the basic purchase stage. Search set by the user preference options include but are not limited to, some of the preference selection search preset by the user, for example, favorite sports type, shopping, wine varieties, music type, etc., which may be the sorting apparatus 1 according to the registration information of the user's search obtaining, cookies or information extracted by the user equipment. At step S7, in the sorting apparatus 1 according to a search sequence of search for user input, and combining the search preference options set by the user, acquires the search information of the search needs of the user. For example, to search for a user to set their preferences beverage, the search sequence when the input contains matching the keyword "rose", the sorting apparatus 1 according to the preferences, needs to obtain its search information diet and later made Rose related to promotion targets. The current access address of the user equipment, which may reflect that the user is currently in the search area, the sorting apparatus 1 may be detected in real time the IP address of the user equipment 2 is acquired. For example, when the search sequence of search for a user input with "flower delivery ', the sorting apparatus 1 detects that the search user is located in Shanghai, the sorting apparatus 1 according to the IP address to obtain its search needs information providing flower delivery in Shanghai as a service to promote the user's promotion targets. Those skilled in the art should understand that the above-described user searching user information is merely an example, other existing or future potential searching user as user information applicable to the present invention, should also be included within the scope of the invention, and on this by reference herein.

Preferably in step sr, the sorting apparatus 1 can also search for a user equipment according to a user's input search sequence 2, in conjunction with statistical analysis of a large number of users demand information searching said search sequence, obtain the sequence corresponding to the search promotion of said plurality of objects. Specifically, by searching the user interacts with the user device 2, including but not limited to, a keyboard, a mouse, a remote controller, a touch panel, or handwriting devices, which want to find a search input in the browser software, applications or client software sequence, in step S1 ', the sorting apparatus 1 via the page technique, such as JSP, ASP, PHP technology, or application program interface (API) provided by the calling user equipment, real-time access to the search sequence of the search input by the user, and combined with a large number of statistical analysis of user demand information search on the search sequence by database queries, etc., to obtain the plurality of objects and to promote the search corresponding to a sequence. In this case, the statistical analysis of a large number of user demand information search on the search sequence can be completed independently sorting device 1, may also be other third-party product or equipment to complete the requirements for large numbers of users search on the search sequence statistics analysis. For example, the search according to the search sequence of a user via the user input device in step Sl is, in the sorting apparatus 2 'flower delivery', combined with a large number of statistical analysis of the needs of the user information searching said search sequence, the search and acquisition sequence more promotion corresponding to the object "eLIZA flower delivery cash on delivery", "flower delivery love is still the first choice," Friends "," "Zhou Pu flower shop flowers tell words of love" and so on. Those skilled in the art should understand that the above embodiment acquires a plurality of objects to promote example only, other existing or later to obtain a plurality of possible ways to promote the objects of the present invention as applied to, it should also be included in the scope of the invention or less, and is hereby incorporated herein by reference.

To those skilled in the art, that the invention is not limited to the details of the above-described exemplary embodiment, but without departing from the spirit or essential characteristics of the present invention, the present invention can be realized in other specific forms. Therefore, no matter from what point of view, the embodiments should be considered exemplary, and not limiting, the scope of the invention being indicated by the appended claims rather than by the foregoing description, the appended claims are therefore intended to All changes which come within the meaning and range of equivalents thereof should be covered within the present invention. In the claims should not be considered as any reference numerals as claimed in claim limitations involved. In addition, apparently "comprising" does not exclude other elements or steps, the singular does not exclude a plurality. A plurality of units or means Chen Shu in the claims means may also be implemented by a single unit or through software or hardware. The first, second, etc. are used to indicate the name, but does not indicate any particular sequence.

Claims

Claims
1. A method for sequencing based promotion strongly generalized second price realized by a computer, wherein the method comprises the steps of:
obtaining a plurality promotion targets;
b The expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion promotion remaining objects object expected contribution;
c sharing according to a preset rule, and based on the expected contribution to the promotion of one or more preferred object to determine the actual contribution of the one or more preferred promotion objects;
d from the one or more preferred practical contribution to the promotion of objects, preferably the one or more objects promote sort.
The method according to claim 1, wherein the step a further comprises:
- The expected contribution to the promotion of the plurality of objects, the plurality of sorting objects promotion;
Wherein said step b further comprises:
- The expected contribution to the promotion of the plurality of objects, and combining said plurality of sorting objects promotion, the promotion of one or more preferred selected from the plurality of objects to promote the subject, such that the one or more preferred promote promotion of the plurality of objects shared objects is expected to contribute the rest of the promotion object.
3. The method of claim 1 or claim 2, wherein the method further comprises: e The quality attributes of the actual contribution of one or more preferred promote objects, determining the one or more objects actually promote preferred payment.
A method according to any one of the 1 to 3 claims, wherein said step b further comprises:
- sharing according to a preset rule, and based on the expected contribution to promotion of the plurality of objects, selecting one or more preferred from the plurality of objects promote promotion objects, such that the one or more preferred to promote the sharing of objects promotion of the plurality of objects is expected to contribute the rest of the promotion of the object;
Wherein said step C further comprises:
- sharing according to the preset rules, and based on the expected contribution to the promotion of one or more preferred object to determine the actual contribution to the promotion of one or more preferred objects.
5. The method according to any one of claims 1 to 4, wherein the preset rule comprises sharing at least any one of:
- equal sharing rules;
- proportional sharing rules;
- the preamble priority rule;
- promotion of shared objects corresponding to the threshold rule.
6. The method according to claim 5, wherein the preset rule comprises sharing promote sharing threshold rule object corresponds;
Wherein, to promote the sharing threshold rule corresponding to an object is determined based on at least any of the following:
- promote the sharing of the history object corresponding to the promotion of the user;
- The promotion targets the needs of industry information;
- The promotion targets regional demand information;
- The promotion period demand information object;
- The promotion targets of budgetary needs.
7. A method according to any one of claim 6, wherein the step a further comprises:
- The user searches through the search sequence user input device, acquiring the plurality of objects to promote the sequence corresponding to the search;
Wherein the method further comprises:
f the one or more objects to promote their preferred sorting device provided to the user.
8. The method according to claim 7, wherein the step a further comprises:
- The user searches through the search sequence user input device, and in conjunction with the search information search needs of the user, acquires the search object and the promotion of the plurality corresponding to a sequence.
9. The method of claim 8, wherein the search demand information comprises at least any one of:
- The search user transaction demand information;
- The search for the user needs to receive promotion information for an object.
10. The method according to claim Gen only 8 or 9, wherein the method further comprises: g The user searches through the search sequence user input device, and in conjunction with the user related information of the user searches, the search user acquires Search demand information;
Wherein the step a further comprises:
- according to the search sequence, combining the information search needs to acquire the plurality of the search of the target sequence corresponding to the promotion.
11. The method according to claim 10, wherein the user-related information comprises at least any one of:
- searching the basic information of the user;
- The search operation history of the user;
- The search preference options set by the user;
- the current access address of the user equipment.
12. The method according to any one of claims 7 to 11, wherein the step a further comprises:
- The user searches through the search sequence user input device, in conjunction with statistical analysis of a large number of users demand information searching said search sequence, acquiring the plurality of objects to promote the sequence corresponding to the search.
13. - for promotion species strongly generalized second price sorted based on the sorting apparatus, wherein the apparatus comprises:
First obtaining means for obtaining a plurality of objects promotion;
Selecting means for expected contribution to the promotion of the plurality of objects, one or more preferred selected from the plurality of objects promote promotion objects, such that the one or more preferred a plurality of shared objects promote promotion the remaining objects expected contribution to promote object; sharing means for sharing according to a preset rule, and based on the expected contribution to the promotion of one or more preferred object to determine the actual contribution of the one or more preferred promotion objects;
Sorting means for the one or more preferred practical contribution to the promotion of objects, preferably the one or more objects promote sort.
14. The sorting apparatus according to claim 13, wherein said first obtaining means is further configured to:
- The expected contribution to the promotion of the plurality of objects, the plurality of sorting objects promotion;
Wherein said selecting means is further configured to:
- The expected contribution to the promotion of the plurality of objects, and combining said plurality of sorting objects promotion, the promotion of one or more preferred selected from the plurality of objects to promote the subject, such that the one or more preferred promote promotion of the plurality of objects shared objects is expected to contribute the rest of the promotion object.
15. A sorting apparatus according to claim 13 or claim 14, wherein the apparatus further comprises:
Actual payment means for the actual contribution to the quality attribute according to one or more preferred promote objects, determining the actual payment of the one or more preferred promote objects.
16. A sorting apparatus according to claim 13 to 15 according to any preceding claim, wherein said selecting means is further configured to:
- sharing according to a preset rule, and based on the expected contribution to promotion of the plurality of objects, selecting one or more preferred from the plurality of objects promote promotion objects, such that the one or more preferred to promote the sharing of objects promotion of the plurality of objects is expected to contribute the rest of the promotion of the object;
Wherein said balancing means is further configured to:
- sharing according to the preset rules, and based on the expected contribution to the promotion of one or more preferred object to determine the actual contribution to the promotion of one or more preferred objects.
17. A sorting device according to claim any one of claims 13 to 16, wherein the preset rule comprises sharing at least any one of:
- equal sharing rules; - the preamble priority rule;
- promotion of shared objects corresponding to the threshold rule.
18. The sorting apparatus according to claim 17, wherein the preset rule comprises sharing promote sharing threshold rule object corresponds;
Wherein, to promote the sharing threshold rule corresponding to an object is determined based on at least any of the following:
- promote the sharing of the history object corresponding to the promotion of the user;
- The promotion targets the needs of industry information;
- The promotion targets regional demand information;
- The promotion period demand information object;
- The promotion targets of budgetary needs.
19. A sorting apparatus according to claim one of claims 13 to 18, wherein, said first obtaining means is further configured to:
- The user searches through the search sequence user input device, acquiring the plurality of objects to promote the sequence corresponding to the search;
Wherein the sorting apparatus further comprising:
Providing means for the promotion of one or more preferred sorting objects according to their provided to the user equipment.
20. The sorting apparatus according to claim 19, wherein said first obtaining means is further configured to:
- The user searches through the search sequence user input device, and in conjunction with the search information search needs of the user, acquires the search object and the promotion of the plurality corresponding to a sequence.
21. A sorting apparatus according to claim 20, wherein the search demand information comprises at least any one of:
- The search user transaction demand information;
- The search for the user needs to receive promotion information for an object.
22. The sorting apparatus of claim 20 or claim 21, wherein the sorting apparatus further comprising:
Second obtaining means for searching through the search sequence user equipment a user input, and user information in conjunction with the search user, acquires the search information of the search user demand;
Wherein, said first obtaining means is further configured to:
- according to the search sequence, combining the information search needs to acquire the plurality of the search of the target sequence corresponding to the promotion.
23. A sorting apparatus according to claim 22, wherein the user-related information comprises at least any one of:
- searching the basic information of the user;
- The search operation history of the user;
- The search preference options set by the user;
- the current access address of the user equipment.
24. A sorting device according to claim 19 to 23 according to any preceding claim, wherein said first obtaining means is further configured to:
- The user searches through the search sequence user input device, in conjunction with statistical analysis of a large number of users demand information searching said search sequence, acquiring the plurality of objects to promote the sequence corresponding to the search.
PCT/CN2010/080264 2010-12-24 2010-12-24 Method and apparatus for performing promotion sequencing based on enhanced generalized second price WO2012083560A1 (en)

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