WO2012060127A1 - Advertisement delivery program and advertisement delivery device - Google Patents

Advertisement delivery program and advertisement delivery device Download PDF

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Publication number
WO2012060127A1
WO2012060127A1 PCT/JP2011/062901 JP2011062901W WO2012060127A1 WO 2012060127 A1 WO2012060127 A1 WO 2012060127A1 JP 2011062901 W JP2011062901 W JP 2011062901W WO 2012060127 A1 WO2012060127 A1 WO 2012060127A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
specific
viewer
communication terminal
output
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PCT/JP2011/062901
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French (fr)
Japanese (ja)
Inventor
愉子 加藤
Original Assignee
アップカミングプロモーションズ株式会社
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Application filed by アップカミングプロモーションズ株式会社 filed Critical アップカミングプロモーションズ株式会社
Publication of WO2012060127A1 publication Critical patent/WO2012060127A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2213/00—Indexing scheme relating to interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G06F2213/0038—System on Chip

Definitions

  • the present invention relates to an advertisement distribution program and an advertisement distribution apparatus, and in particular, advertisement distribution that can be suitably used when performing advertisements such as video advertisements, still image advertisements, and voice advertisements distributed to communication terminals via the Internet.
  • the present invention relates to a program and an advertisement distribution device.
  • various advertisements are distributed on the Internet.
  • a search-linked advertisement called a listing advertisement can be cited.
  • an object of the present invention is to provide an advertisement distribution program and an advertisement distribution apparatus that can improve the advertising effect.
  • the advertisement distribution program has, as a first aspect thereof, an advertisement viewer who is active among the plurality of advertisements distributed on the Internet with respect to the communication terminal of the advertisement viewer.
  • An advertisement selection condition storage step for storing a keyword, a genre name, and other advertisement selection conditions related to a specific advertisement desired to be distributed, and a plurality of accompanying information respectively given to a plurality of advertisements stored in the advertisement server are input.
  • a specific advertisement selection step of selecting one or more specific advertisements having accompanying information that is the same as, approximate to, or related to the advertisement selection condition based on the advertisement information table, and one or two or more selected by the specific advertisement selection step Interviews from the ad server are performed randomly in the order in which the fitness with the ad selection conditions in the specific advertisement is high or the fitness is equivalent.
  • the distributed advertisement is the advertisement. Since the advertisement is a specific advertisement desired by the viewer, the advertisement viewer can view the advertisement with interest, and the advertisement publisher can provide the advertisement only to the advertisement viewer who is interested in the company's advertisement.
  • the advertisement distribution program according to the second aspect of the present invention is the advertisement distribution program according to the first aspect, in which the specific advertisement distribution step is adapted when priority regarding distribution order is set for two or more specific advertisements. Regardless of the level, the advertisement server distributes two or more specific advertisements in order from the specific advertisement having the highest priority.
  • the distribution order of specific advertisements can be controlled by two items of fitness and priority.
  • the advertisement distribution program according to the third aspect of the present invention is the advertisement distribution program according to the first or second aspect, in which the amount of information or the high priority of the accompanying information is determined from the advertisement publisher who places the advertisement. It is characterized by being determined in descending order of the advertising fee input to the advertising server (for example, in descending order of bid amount). At that time, a guarantee for the number of times the specific advertisement is displayed may be provided according to the bid amount or regardless of the bid amount.
  • the distribution order of advertisements can be controlled according to the consideration paid by the advertisement publisher.
  • An advertisement distribution program is the advertisement distribution program according to any one of the first to third aspects, wherein when the specific advertisement is output by the advertisement output step, a question regarding the specific advertisement is asked.
  • a question assignment step for giving questions, an answer input step for inputting an answer of the advertisement viewer to the question, and a correct answer for giving the advertisement viewer a point that can be changed to the advertisement viewing allowance when the answer is correct And a point granting step.
  • the advertisement distribution program of the fourth aspect of the present invention since the advertisement viewer views the specific advertisement in detail in order to answer the question, the specific advertisement can be easily disseminated.
  • the advertisement distribution program according to the fifth aspect of the present invention is the advertisement distribution program according to any one of the first to fourth aspects, wherein when the advertisement viewing allowance is given by viewing the specific advertisement, the specific advertisement is performed by the advertisement output step. Is provided with a viewing point giving step of giving a viewing point that can be changed to the advertisement viewing allowance to the advertisement viewer when it has been confirmed that is output.
  • the advertisement viewer is more likely to select an advertisement that provides a viewing point, so that viewing of the advertisement can be activated.
  • the advertisement distribution program according to the sixth aspect of the present invention is the advertisement distribution program according to any one of the first to fifth aspects, or immediately after the activation of the operation system installed in the communication terminal of the advertisement viewer is activated.
  • An advertisement output time adjustment step of forcibly outputting a specific advertisement for a predetermined time from the communication terminal of the advertisement viewer at a predetermined interval immediately after the completion is provided.
  • the specific advertisement is not only distributed from the advertisement server, but may be stored in advance in storage means for storing the advertisement distribution program.
  • the advertisement distribution program of the sixth aspect of the present invention it is possible to increase opportunities for the advertisement viewer to view the specific advertisement.
  • An advertisement distribution program is the communication terminal of the advertisement viewer in the advertisement distribution program according to any one of the first to sixth aspects within the time when the specific advertisement is output by the advertisement output step. It is characterized by having an input restriction step at the time of advertisement for invalidating or restricting the input to the machine.
  • the advertisement delivery program of the seventh aspect of the present invention it is possible to prevent viewing of a specific advertisement from being refused.
  • An advertisement distribution program is an allowance for calculating an advertisement viewing allowance paid to an advertisement viewer in accordance with the distribution of a specific advertisement in the advertisement distribution program according to any one of the first to seventh aspects. It is characterized by comprising a calculation step.
  • the advertisement delivery program of the eighth aspect of the present invention is used so that the advertisement viewer can obtain the advertisement viewing allowance by using the specific advertisement desired by the advertisement viewer. It can be carried out.
  • the advertisement distribution program according to the ninth aspect of the present invention is the advertisement distribution program according to the eighth aspect, wherein the communication terminal of the advertisement viewer provides the terminal purchase company with a payment at the time of terminal purchase free of charge or partly for a fee.
  • the advertisement viewing allowance is paid to the provider who provides the Internet connection service to the communication terminal of the advertisement viewer from the advertiser who has published the specific advertisement, and is also billed by the terminal vending machine and the provider Cost information related to purchase price and communication fee and monetary information storage step for storing allowance information related to advertisement viewing allowance, and advertisement viewing to terminal purchase fee and communication fee based on cost information and allowance information stored in money storage step And a difference calculating step for calculating a difference generated by appropriating the allowance.
  • the advertisement viewer can view the specific advertisement, thereby reducing the purchase cost of the communication terminal and the communication charge for the Internet connection free of charge.
  • a smart phone for example, it is possible to provide many people free or cheaply with a smart phone, a relatively inexpensive notebook personal computer, an Internet TV, etc., which integrates a mobile phone and a personal digital assistant (PDA). It can contribute not only to the explosive increase of people but also to the construction of a safety net in case of emergency.
  • PDA personal digital assistant
  • An advertisement distribution program is the advertisement distribution program according to any one of the first to ninth aspects, according to an advertisement selection condition transmitted from a communication terminal of a plurality of advertisement viewers to an advertisement server.
  • a marketing information creating step for creating marketing information in which selection tendencies of a plurality of advertisement viewers who wish to distribute a selected advertisement are statistically created is provided.
  • the advertisement delivery program of the tenth aspect of the present invention by creating marketing information, it can be used for the calculation processing of the reference advertisement fee when the amount of accompanying information is high or the priority is high, and the advertisement For advertisers, it is possible to analyze the trend of advertising viewers.
  • the advertisement distribution apparatus includes, as one aspect thereof, a communication terminal for advertisement viewers connected via a computer network based on the advertisement distribution program according to any one of the first to tenth aspects. It is characterized by providing an advertisement distribution service to the machine.
  • an advertisement distribution service based on the advertisement distribution program can be provided to advertisement viewers.
  • the advertisement distribution program and the advertisement distribution apparatus of the present invention it is possible for an advertisement viewer to view an advertisement with interest and to provide an advertisement only to an advertisement viewer who is interested in an advertisement for an advertisement publisher.
  • various actions such as the explosive increase in the number of advertisement viewers due to the fact that it can be done, the terminal purchase price and the communication fee are free or cheap, and the effect of improving the advertisement effect can be achieved.
  • a block diagram showing an example of a communication system cost assistance business according to the present invention A block diagram showing an example of a communication system cost assistance business according to the present invention.
  • a block diagram showing an example of a communication system cost assistance business according to the present invention A block diagram showing an example of a communication system cost assistance business according to the present invention.
  • a block diagram showing an example of a communication system cost assistance business according to the present invention A block diagram showing an example of a communication system cost assistance business according to the present invention.
  • the conceptual diagram which shows one Embodiment of the advertisement delivery apparatus of this invention The block diagram which shows one Embodiment of the advertisement delivery apparatus of this embodiment Flow showing processing of first group program in advertisement distribution program of this embodiment
  • the top view which shows an example of the advertisement exclusive window and display screen which concern on the advertisement delivery program of this embodiment
  • the top view which shows an example of the advertisement selection condition input screen which concerns on the advertisement delivery program of this embodiment
  • the top view which shows an example of the advertisement information table which concerns on the advertisement delivery program of this embodiment Flow showing processing of second group program and fourth group program in advertisement distribution program of this embodiment Flow showing processing of the third group program in the advertisement distribution program of this embodiment
  • the advertisement distribution program of the present embodiment includes a communication terminal connected to the Internet (for example, a computer, a digital TV broadcast receiver, a mobile phone, a smartphone, a music player that can be connected to the Internet, an Internet radio, etc.). From a myriad of Internet advertisements distributed through the Internet (for example, video advertisements viewed via a Web browser, still picture advertisements, text advertisements, edit tie-up advertisements, voice advertisements, and advertisements that combine them). It is an apparatus whose main purpose is to select an advertisement and view it from a communication terminal.
  • This advertisement distribution program can be used in an existing advertisement distribution system such as a video advertisement of a search engine site displayed via a Web browser, for example. In this embodiment, the advertisement distribution program is used for a communication system cost assistance business. Has been.
  • a communication terminal purchaser purchases a communication terminal from a store, acquires the communication terminal, contracts with a provider, and communicates with the communication terminal. Connect to the Internet using a machine. Conventionally, the communication terminal purchaser pays the terminal purchase price of the communication terminal in a lump or installment to the store where the communication terminal is purchased, and pays the provider a monthly communication fee, for example.
  • the terminal purchase fee and communication fee are free (FIG. 1 or 4) or partially charged (FIG. 2, FIG. 3 or FIG. 5).
  • the communication terminal purchaser is obliged to view advertisements distributed via the purchased communication terminal.
  • the apparatus for managing the advertisement distributed from the communication terminal purchaser's communication terminal is the advertisement distribution program of the present embodiment, and the system administrator uses the advertisement distribution program as a communication system cost assistance business method. It is managed.
  • FIG. 1 to FIG. 5 show specific examples of the communication system cost assistance business method of the present embodiment.
  • Each method of the communication system cost assistance business shown in FIGS. 1 to 5 is common in that it uses the advertisement distribution program of the present embodiment, though it differs in fine points.
  • the features of the communication system cost subsidized business method shown in FIGS. 1 to 3 are the terminal purchase price that the communication terminal purchaser should pay to the dealer, regardless of the difference in the terminal purchase charge or communication charge being free or partially charged.
  • the system administrator pays the communication fee to be paid to the provider by the communication terminal purchaser, thereby assisting the communication system cost (the total cost of the terminal purchase fee and the communication fee). .
  • the communication system cost subsidizing business method shown in FIGS. 4 and 5 is characterized in that the provider purchases the terminal purchase price to be paid to the store if the communication terminal purchaser is originally purchased, and In addition to the communication fee that is generated every month for the communication terminal purchaser, for example, a terminal purchase price (installment) divided by the number of months in a predetermined period is charged each month. Even if the terminal purchase fee or communication fee is free or partly charged, the system administrator pays the provider the terminal purchase fee and communication fee that the communication terminal purchaser should pay to the provider. Another feature is that it subsidizes system costs.
  • the system administrator collects a system usage fee directly from the advertisement publisher or via the advertising agency (FIGS. 1 to 5 show only the transit pattern of the advertising agency).
  • This system usage fee is a usage fee for an advertisement publisher to distribute an advertisement using the advertisement distribution program of this embodiment. Since a part of the system usage fee is allocated to the communication system cost, the communication system cost is free or partially charged.
  • the advertisement distribution apparatus 1 of the present embodiment As shown in FIG. 6, the communication terminal 3 and system administrator of the advertisement viewer who is the communication terminal purchaser via the computer network CN.
  • the following means are provided based on the components and functions of the server 2 connected to the communication terminal 4. Since the server 2, the communication terminal 3 of the advertisement viewer, and the communication terminal 4 of the system administrator individually exert the functions of the computer, they are used as computers such as a central processing unit, a storage device, an input / output device and a communication device. Each has the following general components.
  • Specific examples thereof include a Web server and an advertisement server as the server 2, a communication terminal 3 of the advertisement viewer and a laptop computer owned by an individual or corporation as the communication terminal 4 of the system administrator, digital television broadcasting Communication terminal devices such as a receiver, a mobile phone, a smartphone, a music player that can be connected to the Internet, and an Internet radio are examples.
  • the advertisement distribution apparatus 1 of the present embodiment has, as a basic configuration, an advertisement selection condition storage unit, an advertisement storage unit 6, a specific advertisement selection unit 7, a specific advertisement distribution unit 8, and an advertisement output unit 11. It has. Furthermore, the advertisement distribution program according to the present embodiment includes, as an arbitrary configuration, an advertisement output time adjustment means 9, an advertisement input restriction means 10, an allowance calculation means 13, a monetary information storage means 14, a difference calculation means 15, and a question assignment means 16. , Answer input means 18, correct answer point giving means 19, viewing point giving means 17 and marketing information creating means 20 are provided.
  • the advertisement delivery apparatus 1 of this embodiment is based on the advertisement delivery program of this embodiment installed in the server 2 which comprises it, the communication terminal 3 of an advertisement viewer, and the communication terminal 4 of a system administrator.
  • the advertisement distribution service is provided to the communication terminal 3 of the advertisement viewer connected via the computer network CN.
  • the advertisement distribution program installed in the communication terminal 3 of the advertisement viewer may be preinstalled in the communication terminal 3 of the advertisement viewer, or after the purchase of the communication terminal 3 of the advertisement viewer,
  • the advertisement distribution program stored in the external storage medium 40 such as the flash memory 41 or the CD-ROM 42 may be installed in the communication terminal 3 of the advertisement viewer.
  • the advertisement distribution program according to the present embodiment is formed to cause the computer constituting the advertisement distribution apparatus 1 according to the present embodiment to execute each step divided into four group programs.
  • the first group program process is shown in FIG. 8
  • the second group program process is shown in FIG. 12
  • the third group program process is shown in FIG. 13
  • the fourth group program process is shown in FIG. Respectively.
  • the first group program of the present embodiment includes an advertisement selection condition storage step S101, a specific advertisement selection step S102, a specific advertisement distribution step S103, and an advertisement output step S105 as shown in FIG.
  • the first group program of the present embodiment includes an ad input limit step S106 and an ad output time adjustment step S104, S107, S108, and S109 as optional processes.
  • the advertisement selection condition storage step S101 As shown in FIG. 8, the advertisement selection condition storage means shown in FIG. 7 in the communication terminal 3 of the advertisement viewer among the plurality of advertisements distributed on the Internet. 5, the keyword, the genre name, and other advertisement selection conditions related to the specific advertisement that is desired to be actively distributed are stored. “Specific advertisements that are actively distributed” are different from conventional search-linked advertisements and advertisements distributed with the main purpose such as commercial films distributed on TV broadcast receivers. This refers to a specific advertisement that a person desires to actively distribute mainly for the purpose of viewing the advertisement.
  • the advertisement selection condition is input by pressing the advertisement setting window 51 displayed on the display screen 50 shown in FIG. 9 or the condition setting button 52 provided on the web browser (not shown) in FIG. This is performed by inputting a genre or a keyword in predetermined frames 53 and 54 of the advertisement selection condition input screen 57 shown.
  • the number of advertisement selection conditions is not limited.
  • the advertisement selection condition input screen 57 is optionally provided with input buttons 55 and 56 for requesting “random delivery” of the advertisement and “question not required (or“ reply refusal ””) regarding the content of viewing the advertisement. Is also possible.
  • the condition input end button 58 is clicked, and the advertisement selection condition input screen 57 returns to the advertisement dedicated window 51.
  • Specific ad selection step S102 In the specific advertisement selection step S102, as shown in FIG. 8, a specific advertisement is selected using the specific advertisement selection means 7 based on the advertisement selection conditions stored in the advertisement selection condition storage means 5 shown in FIG. .
  • Each of the plurality of advertisements stored in the advertisement server 2 is provided with a plurality of pieces of accompanying information tagged.
  • Specific examples of the accompanying information include information such as an advertisement ID and an update date, in addition to a genre and a keyword related to the advertisement.
  • the advertisement information table stored together with the advertisement in the advertisement storage means 6.
  • An input example of the advertisement information table is shown in FIG.
  • the advertisement information table is also input with the priority described later.
  • the number of advertisements shown in FIG. 11 is three as an example, it is needless to say that the number of advertisements is not limited.
  • the specific advertisement selection step S102 one or two or more specific advertisements having accompanying information that is the same as, approximate to, or related to the advertisement selection condition are selected based on the advertisement information table. For example, when “actor D” is input as the keyword of the advertisement selection condition input screen 57 shown in FIG. 10, the advertisement ID “001” and the advertisement ID “002” are based on the advertisement information table shown in FIG. It is judged that the fitness is high.
  • Specific advertisement distribution step S103 In the specific advertisement distribution step S103, as shown in FIG. 8, one or two or more specific advertisements selected by the specific advertisement selection means 7 shown in FIG. 7 are sent from the advertisement server 2 via the Internet to the advertisement viewer. Delivered to the communication terminal 3.
  • the distribution order of the specific advertisements is determined at random if the degree of fitness with the advertisement selection conditions is high or the fitness is equivalent. For example, when the keyword of the advertisement selection condition is “Actor D”, the first distribution and the second distribution are randomly determined from the advertisement ID “001” and the advertisement ID “002”, and “Actress D” is included in the accompanying information.
  • the advertisement ID “003” that does not include is the third distribution.
  • the server 2 distributes two or more specific advertisements.
  • the distribution order of the specific advertisement is based on the advertisement information table of FIG. 11, the advertisement ID “001”, the advertisement ID The order is “002” and advertisement ID “003”.
  • the information amount and the high priority of the accompanying information are determined in descending order of the advertisement fee input to the advertisement server 2 as the advertisement fee information from the advertiser who places the advertisement. For example, to perform keyword registration, this corresponds to paying a keyword monthly registration fee per item, or paying a higher monthly priority cost if the priority is to be close to A.
  • the advertising fee is not charged only based on the amount of accompanying information and the high priority, but the number of times a specific advertisement is output once, as in the search-linked advertising billing system and other advertising billing systems.
  • a system that charges an advertising fee based on a per display price, a guaranteed display count, a display count (impression charge (CPM)), an output time of a specific advertisement, or the like may be used. In this case, it is preferable that an upper limit can be set for the advertisement fee.
  • advertisement output step S105 In the advertisement output step S105, one or more specific advertisements distributed in the specific advertisement distribution step S103 are provided in the communication terminal 3 of the advertisement viewer, such as an image display unit or an audio output unit of the communication terminal. Output from the advertisement output means 11. However, when the first group program has an advertisement output time adjustment step, a specific advertisement is output according to advertisement output time adjustment steps S104, S107, S108, and S109 described later.
  • the size of the advertisement-dedicated window 51 shown in FIG. 9 can be set to a predetermined size or more.
  • the volume can be arbitrarily adjusted in consideration of surroundings.
  • the advertisement distribution program can prevent the advertisement viewers from intentionally deleting the advertising space such as the advertisement-dedicated window 51 for viewing the specific advertisement and the Web browser, or setting the specific advertisement not to be viewed. It has become.
  • the communication terminal 4 of the system administrator notifies via the Internet which advertisement viewer's communication terminal 3 has notified the unauthorized method. To be sent to.
  • the system administrator can manually stop the advertisement distribution program.
  • [Advertising input restriction step] In the advertisement input restriction step S106, as shown in FIG. 8, within the time when the specific advertisement is output, the advertisement viewer input terminal 3 is used to communicate with the communication terminal 3 of the advertisement viewer. Invalidate or restrict input. When the input is invalid, no input to the communication terminal 3 of the advertisement viewer can be performed. On the other hand, in the case of the input restriction, for example, a partial restriction on the input is imposed such that only the input to the advertisement-dedicated window 51 of FIG. 9 displayed on the communication terminal 3 of the advertisement viewer cannot be performed.
  • the advertisement output time adjustment means 9 of FIG. 7 provided in the advertisement viewer's communication terminal 3 is used to install the advertisement output time in the advertisement viewer's communication terminal 3.
  • the specific advertisement is forcibly output from the communication terminal 3 of the advertisement viewer for a predetermined time immediately after the completion of the activation of the operation system, or at a predetermined interval from the completion of the activation.
  • the advertisement output time adjusting means 9 in FIG. 7 displays the specific advertisement delivered from the server 2 to the communication terminal 3 of the advertisement viewer in the specific advertisement distribution step S103. And the output start of the specific advertisement in the advertisement output step S105 is controlled until the delivery time arrives. For example, the advertisement viewer's communication terminal 3 is turned on, and the control such that the operation system installed in the communication terminal 3 starts immediately after the completion of the operation corresponds to this. However, if a specific advertisement is not stored in the advertisement viewer's communication terminal 3 before the advertisement viewer's communication terminal 3 is turned on, it is practically difficult to output the specific advertisement immediately after the operation system is started. Therefore, the specific advertisement is output immediately after the distribution and storage of the specific advertisement is completed after the operation system is activated.
  • the specific advertisement is stored in the communication terminal 3 of the advertisement viewer when the advertisement distribution program is installed in the communication terminal 3 of the advertisement viewer, the specific advertisement is output immediately after the start of the operation system described above. It is possible to do.
  • the output time of the specific advertisement forcibly output by the advertisement output means 11 is controlled by the advertisement output time adjusting means 9 in FIG.
  • the output of a specific advertisement is forcibly terminated. For example, when the advertisement output time is 30 seconds, the output of the specific advertisement is forcibly terminated even if the specific advertisement 30 seconds after the advertisement output start is being output. For this reason, the advertising space is specified at a predetermined advertising time, and if the settable time of the advertising output time is an integral multiple of the specified time of the advertising space, the output of the specific advertisement will end just after the advertising end time has elapsed. Can be set to
  • the specific advertisement is set to be re-output (S109 ⁇ S104)
  • the specific advertisement is re-output at a predetermined interval immediately after the activation is completed. For example, this is a setting in which a specific advertisement is re-output after two hours have elapsed since the end of the previous output.
  • the second group program of the present embodiment includes a connection status monitoring step S201, a specific advertisement output step S202, an allowance calculation step S203, a monetary information storage step S204, and a difference calculation step S205.
  • the specific advertisement output step S202 is the same as the specific advertisement output step S104 of FIG.
  • the communication terminal 3 of the advertising viewer pays the terminal purchase company a payment amount at the time of purchasing the terminal or no charge.
  • the advertisement viewing allowance is paid at least to the provider who provides the Internet connection service to the communication terminal 3 of the advertisement viewer from the advertiser who placed the specific advertisement. .
  • connection status monitoring step S201 the Internet connection monitoring means 12 of FIG. 7 monitors the connection time of the Internet connection by the communication terminal 3 of the advertisement viewer. If the communication fee is a pay-as-you-go system or the viewing of a specific advertisement is set as a condition for internet connection, the inspection of the connection time is important, but if the monthly fee is fixed, the connection time is not so important.
  • the allowance calculation means 13 in FIG. 7 checks the distribution status of the specific advertisement by the specific advertisement distribution means 8, and is paid to the advertisement viewer according to the distribution of the specific advertisement. Calculate ad viewing allowance. For example, if the advertisement viewing allowance for one company is 10 yen per time, and the advertisements of 3 companies are viewed per time, if 30 specific advertisements are viewed once a month, the advertisement viewing allowance for January is 900 yen become. It is also possible to set the minimum advertisement viewing number as the processing condition of the allowance calculation step, such that no advertisement viewing allowance is generated unless the specific advertisement is viewed more than 20 times a month.
  • the monetary information storage means 14 in FIG. 7 performs communication system cost information on terminal purchase fees and communication charges billed by terminal vending machines and providers, and advertisement viewing.
  • the allowance information about the allowance is stored.
  • the communication system cost information is input to the server 2 by a system administrator or the like, and the allowance information stores the advertisement viewing allowance derived from the allowance calculation step.
  • the difference calculation means 15 of FIG. 7 uses the communication fee information and allowance information stored in the money storage step to determine the terminal purchase price and communication fee as the advertisement viewing allowance. To calculate the difference that occurred. For example, if the communication system cost is 2000 yen per month and the advertisement viewing allowance is 900 yen per month, the difference is 1100 yen. This difference is billed to the advertising viewer. If the advertising viewer already owns the communication terminal 3 of the advertising viewer and is not charged for the terminal purchase, the communication system cost is only the communication fee. In this situation, if the communication system cost is 1000 yen and the advertisement viewing allowance is 900 yen per month, the difference is 100 yen. This difference is billed to the advertising viewer.
  • the third group program of the present embodiment includes a specific advertisement output step S301, viewing point giving steps S302 and S303, question answering steps S304, S305 and S306, answer inputting step S307, and correct point giving step S308. , S309.
  • the specific advertisement output step S301 is the same as the specific advertisement output step S104 of FIG.
  • the viewing point giving means 17 in FIG. 7 outputs the specific advertisement in the advertisement output step S301.
  • a viewing point that can be changed to the advertisement viewing allowance is given to the advertisement viewer (S303). For example, 5 viewing points corresponding to 5 yen for advertisement viewing allowance are given to the advertisement viewer.
  • the process proceeds to the next step without giving the viewing point (S302 ⁇ S304).
  • the third group program processing ends (S304 ⁇ end). Further, the third group program process is similarly terminated when the setting indicating that there is no intention of answering such a question (S305 ⁇ end).
  • [Answer input step] In the answer input step, when a question is given by the advertiser (S306), as shown in FIG. 13, the advertisement viewer's answer to the question is input via the answer input means 18 of FIG. 7 (S306). ).
  • the fourth group program of this embodiment includes a specific advertisement output step S202 and a marketing information creation step S401.
  • the marketing information creation means 20 in FIG. 7 selects the selected advertisement based on the advertisement selection conditions transmitted from the communication terminal 3 of the plurality of advertisement viewers to the advertisement server 2. Create marketing information that statistics the selection tendency of multiple ad viewers who want to distribute.
  • the processing after the specific advertisement output step S202 is to create marketing information after confirming whether or not the specific advertisement has been output as well as distributed. Since the marketing information shows the advertisement rejection rate not only by the selected genre and keyword but also by the presence or absence of the output of the specific advertisement, the superiority of the advertisement distribution system of this embodiment can be examined.
  • the main function is to adapt the advertisement selection condition based on the advertisement selection condition of the specific advertisement that the advertisement viewer wants to actively distribute.
  • one or more specific advertisements are output from the communication terminal 3 of the advertisement viewer.
  • you can request ads so ads that viewers like, such as ads that appear in your favorite actors, story-loving and interesting ads, ads that play your favorite songs, ads for products that you plan to purchase, etc. Can be delivered.
  • the distributed advertisement is the advertisement. Because it is a specific advertisement that the viewer wants, the advertisement viewer can view the advertisement with interest, and the advertisement publisher can provide the advertisement only to the advertisement viewer who is interested in his / her own advertisement. Increases advertising effectiveness.
  • the specific advertisement distribution step S103 of the present embodiment when priority is set, the specific advertisement is distributed in consideration of the priority. Therefore, the advertisement publisher and the system administrator can control the order of distribution of specific advertisements by the two items of fitness and priority.
  • the information amount or the high priority of the accompanying information is determined in descending order of the advertisement fee input to the advertisement server 2 as the advertisement fee information from the advertisement publisher who places the advertisement.
  • the distribution order of advertisements can be controlled according to the level of the advertisement fee, that is, the intention of the advertisement publisher.
  • FIG. 13 there are a question assignment step S304 and the like, an answer input step S307, a correct answer point giving step S308 and the like.
  • the advertisement distribution program of the fourth aspect of the present invention since the advertisement viewer views the specific advertisement in detail in order to answer the question, the specific advertisement can be easily disseminated.
  • the advertisement viewer since an advertisement viewer who has to view a specific advertisement for a certain period of time under the conditions of the communication system cost assistance business of the present embodiment, it is also a method for relieving stress.
  • a viewing point giving step S302 and the like are provided. Since the advertisement viewer is more likely to select an advertisement that provides a viewing point, viewing of the advertisement can be activated.
  • the advertisement output time adjustment step S104 and the like are provided, so that the advertisement viewer 3 immediately after starting the communication terminal 3 or after a predetermined time has passed since the advertisement is output. Can be output, so that the opportunity for the advertisement viewer to view the specific advertisement can be increased.
  • the advertisement input restriction step S106 since the advertisement input restriction step S106 is provided, it is possible to prevent viewing of a specific advertisement from being refused.
  • an allowance calculation step S203 is provided. As a result, it is possible to perform processing that allows the advertisement viewer to obtain the advertisement viewing allowance by using the specific advertisement desired by the advertisement viewer.
  • the advertisement viewer has money information storage step S204 and difference calculation step S205.
  • the advertisement viewer can make the purchase cost of the communication terminal and the communication fee for the Internet connection free or cheap.
  • a smart phone for example, it is possible to provide many people free or cheaply with a smart phone, a relatively inexpensive notebook personal computer, an Internet TV, etc., which integrates a mobile phone and a personal digital assistant (PDA). It can contribute not only to the explosive increase of people but also to the construction of a safety net in case of emergency.
  • PDA personal digital assistant
  • marketing information creation step S401 marketing information is used for the calculation processing of the reference advertising fee when the amount of accompanying information is high or the priority is high. It is possible to analyze the tendency of the advertisement viewer for the advertiser. Marketing information that can be obtained in real time can be used effectively in various ways.
  • the advertisement distribution apparatus 1 since the advertisement distribution apparatus 1 according to the present embodiment provides the above-described advertisement distribution service, it is possible to cause an action similar to the action caused by the advertisement distribution program based on the advertisement distribution program according to the present embodiment. .
  • the advertisement viewer can view the advertisement with interest and the advertisement publisher only provides the advertisement to the advertisement viewer who is interested in the advertisement.
  • various actions such as the explosive increase in the number of advertisement viewers due to the fact that it can be performed, the terminal purchase price and the communication fee are free or cheap, and the advertising effect can be improved.
  • the present embodiment an example in which an existing computer system in which the terminal user himself owns and manages computer hardware, software, data, and the like is described is described.
  • at least the Internet It is also possible to adopt a cloud computing system that can be used by users having an environment.
  • the processes related to the advertisement distribution program and the advertisement distribution apparatus 1 of this embodiment, the computer on which the processes are executed, and the network between the computers are on the side other than the advertisement viewer ( For example, it is installed on the system administrator side that provides the service.
  • cloud computing seems to be a technical term at first glance, but is actually said to be a term that has no clear agreement or definition.
  • the cloud computing is assumed to be a replacement of the existing network computing, utility computing, SaaS, etc., or further developed including these elements.

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Abstract

Provided are an advertisement delivery program and advertisement delivery device capable of improving advertisement effectiveness. This advertisement delivery program and this advertisement delivery device are configured such that, on the basis of advertisement selection conditions for a specific advertisement that an advertisement viewer actively desires to have delivered in a dedicated advertisement window (51), one or more specific advertisements are outputted from the dedicated advertisement window (51) displayed on the display screen (50) of a communication terminal machine of the advertisement viewer after the appropriateness of the advertisement selection conditions set by a conditions setting button (52) has been taken into account.

Description

広告配信プログラム及び広告配信装置Advertisement distribution program and advertisement distribution apparatus
　本発明は、広告配信プログラム及び広告配信装置に係り、特に、インターネットを経由して通信端末機に配信される動画広告、静止画広告、音声広告などの広告を行う際に好適に利用できる広告配信プログラム及び広告配信装置に関する。 The present invention relates to an advertisement distribution program and an advertisement distribution apparatus, and in particular, advertisement distribution that can be suitably used when performing advertisements such as video advertisements, still image advertisements, and voice advertisements distributed to communication terminals via the Internet. The present invention relates to a program and an advertisement distribution device.
　一般的に、インターネット上においては種々の広告が配信されている。特に用いられる広告形態としての一例は、リスティング広告と称される検索連動型広告が挙げられる。 Generally, various advertisements are distributed on the Internet. As an example of the advertisement form used in particular, a search-linked advertisement called a listing advertisement can be cited.
特開２００８－１０２１７４号公報JP 2008-102174 A
　しかしながら、検索連動型広告などのインターネット上の広告は、主目的が広告の視聴ではなく、検索結果や他の主目的に付随して広告が配信されている。そのため、広告が配信された多くの人が広告を視聴しない可能性があり、広告効果が期待できない側面があった。 However, for advertisements on the Internet such as search-linked advertisements, the main purpose is not viewing advertisements, but advertisements are distributed along with search results and other main purposes. For this reason, many people to whom the advertisement is distributed may not view the advertisement, and there is an aspect in which the advertising effect cannot be expected.
　そこで、本発明はこれらの点に鑑みてなされたものであり、広告効果を向上させることができる広告配信プログラム及び広告配信装置を提供することを本発明の目的としている。 Therefore, the present invention has been made in view of these points, and an object of the present invention is to provide an advertisement distribution program and an advertisement distribution apparatus that can improve the advertising effect.
　前述した目的を達成するため、本発明の広告配信プログラムは、その第１の態様として、インターネットにおいて配信される複数の広告の中から広告視聴者が広告視聴者の通信端末機に対して積極的に配信を希望する特定広告に関連するキーワード、ジャンル名その他の広告選択条件を記憶させる広告選択条件記憶ステップと、広告サーバに記憶された複数の広告にそれぞれ付与された複数の付随情報が入力された広告情報テーブルに基づいて広告選択条件と同一若しくは近似又は関連する付随情報を有する１又は２以上の特定広告を選択する特定広告選択ステップと、特定広告選択ステップにより選択された１又は２以上の特定広告において広告選択条件との適合度が高い順に又は適応度が同等であれば無作為に、広告サーバからインターネットを介して広告視聴者の通信端末機に１又は２以上の特定広告を配信する特定広告配信ステップと、１又は２以上の特定広告を広告視聴者の通信端末機から出力する広告出力ステップとを備えることを特徴としている。 In order to achieve the above-described object, the advertisement distribution program according to the present invention has, as a first aspect thereof, an advertisement viewer who is active among the plurality of advertisements distributed on the Internet with respect to the communication terminal of the advertisement viewer. An advertisement selection condition storage step for storing a keyword, a genre name, and other advertisement selection conditions related to a specific advertisement desired to be distributed, and a plurality of accompanying information respectively given to a plurality of advertisements stored in the advertisement server are input. A specific advertisement selection step of selecting one or more specific advertisements having accompanying information that is the same as, approximate to, or related to the advertisement selection condition based on the advertisement information table, and one or two or more selected by the specific advertisement selection step Interviews from the ad server are performed randomly in the order in which the fitness with the ad selection conditions in the specific advertisement is high or the fitness is equivalent. A specific advertisement distribution step of distributing one or more specific advertisements to the communication terminal of the advertisement viewer via the net, and an advertisement output step of outputting one or more specific advertisements from the communication terminal of the advertisement viewer; It is characterized by having.
　本発明の第１の態様の広告配信プログラムによれば、無料又は安価にサービスの提供をうける条件にインターネットにおいて配信される広告を視聴しなければならない場合であっても、配信される広告は広告視聴者が希望する特定広告なので、広告視聴者にとっては興味をもって広告を視聴することができるとともに、広告出稿主にとっては自社の広告に興味のある広告視聴者のみに広告を提供することができる。 According to the advertisement distribution program of the first aspect of the present invention, even if the advertisement distributed on the Internet must be viewed under the condition that the service is provided for free or at low cost, the distributed advertisement is the advertisement. Since the advertisement is a specific advertisement desired by the viewer, the advertisement viewer can view the advertisement with interest, and the advertisement publisher can provide the advertisement only to the advertisement viewer who is interested in the company's advertisement.
　本発明の第２の態様の広告配信プログラムは、第１の態様の広告配信プログラムにおいて、特定広告配信ステップは、２以上の特定広告に対して配信順に関する優先度が設定されている場合、適合度の高低にかかわらず、高い優先度を有する特定広告から順に、広告サーバが２以上の特定広告を配信することを特徴としている。 The advertisement distribution program according to the second aspect of the present invention is the advertisement distribution program according to the first aspect, in which the specific advertisement distribution step is adapted when priority regarding distribution order is set for two or more specific advertisements. Regardless of the level, the advertisement server distributes two or more specific advertisements in order from the specific advertisement having the highest priority.
　本発明の第２の態様の広告配信プログラムによれば、適応度及び優先度の２項目によって特定広告の配信順を制御することができる。 According to the advertisement distribution program of the second aspect of the present invention, the distribution order of specific advertisements can be controlled by two items of fitness and priority.
　本発明の第３の態様の広告配信プログラムは、第１または第２の態様の広告配信プログラムにおいて、付随情報の情報量又は優先度の高さは、広告を出稿する広告出稿主から広告料情報として広告サーバに入力された広告料の高い順（例えば入札額の高い順）に決定されていることを特徴としている。その際、入札額に応じた又は入札額と無関係に特定広告の表示回数保証などを設けてもよい。 The advertisement distribution program according to the third aspect of the present invention is the advertisement distribution program according to the first or second aspect, in which the amount of information or the high priority of the accompanying information is determined from the advertisement publisher who places the advertisement. It is characterized by being determined in descending order of the advertising fee input to the advertising server (for example, in descending order of bid amount). At that time, a guarantee for the number of times the specific advertisement is displayed may be provided according to the bid amount or regardless of the bid amount.
　本発明の第３の態様の広告配信プログラムによれば、広告出稿主が支払った対価に応じて広告の配信順を制御することができる。 According to the advertisement distribution program of the third aspect of the present invention, the distribution order of advertisements can be controlled according to the consideration paid by the advertisement publisher.
　本発明の第４の態様の広告配信プログラムは、第１から第３のいずれか１の態様の広告配信プログラムにおいて、前記広告出力ステップにより前記特定広告が出力されたときに前記特定広告に関する質問を出題する質問出題ステップと、前記質問に対する前記広告視聴者の回答を入力する回答入力ステップと、前記回答が正解の場合には前記広告視聴手当に変更可能なポイントを前記広告視聴者に付与する正解ポイント付与ステップとを備えることを特徴としている。 An advertisement distribution program according to a fourth aspect of the present invention is the advertisement distribution program according to any one of the first to third aspects, wherein when the specific advertisement is output by the advertisement output step, a question regarding the specific advertisement is asked. A question assignment step for giving questions, an answer input step for inputting an answer of the advertisement viewer to the question, and a correct answer for giving the advertisement viewer a point that can be changed to the advertisement viewing allowance when the answer is correct And a point granting step.
　本発明の第４の態様の広告配信プログラムによれば、広告視聴者は質問に回答するために特定広告を詳細に視聴するため、特定広告の周知化を容易に行うことができる。 According to the advertisement distribution program of the fourth aspect of the present invention, since the advertisement viewer views the specific advertisement in detail in order to answer the question, the specific advertisement can be easily disseminated.
　本発明の第５の態様の広告配信プログラムは、第１から第４のいずれか１の態様の広告配信プログラムにおいて、特定広告の視聴による広告視聴手当の付与を行う場合は広告出力ステップにより特定広告が出力されたことの確認ができたときに広告視聴手当に変更可能な視聴ポイントを広告視聴者に付与する視聴ポイント付与ステップを備えることを特徴としている。 The advertisement distribution program according to the fifth aspect of the present invention is the advertisement distribution program according to any one of the first to fourth aspects, wherein when the advertisement viewing allowance is given by viewing the specific advertisement, the specific advertisement is performed by the advertisement output step. Is provided with a viewing point giving step of giving a viewing point that can be changed to the advertisement viewing allowance to the advertisement viewer when it has been confirmed that is output.
　本発明の第５の態様の広告配信プログラムによれば、広告視聴者は視聴ポイントを提供する広告を選択する可能性が高くなるため、広告の視聴を活性化させることができる。 According to the advertisement delivery program of the fifth aspect of the present invention, the advertisement viewer is more likely to select an advertisement that provides a viewing point, so that viewing of the advertisement can be activated.
　本発明の第６の態様の広告配信プログラムは、第１から第５のいずれか１の態様の広告配信プログラムにおいて、広告視聴者の通信端末機にインストールされたオペレーションシステムの起動完了直後に又は起動完了直後から所定の間隔をもって、広告視聴者の通信端末機から特定広告を所定の時間だけ強制出力する広告出力時間調整ステップを備えることを特徴としている。なお、特定広告は、広告サーバからの配信だけでなく、広告配信プログラムを記憶する記憶手段に予め格納されていてもよい。 The advertisement distribution program according to the sixth aspect of the present invention is the advertisement distribution program according to any one of the first to fifth aspects, or immediately after the activation of the operation system installed in the communication terminal of the advertisement viewer is activated. An advertisement output time adjustment step of forcibly outputting a specific advertisement for a predetermined time from the communication terminal of the advertisement viewer at a predetermined interval immediately after the completion is provided. Note that the specific advertisement is not only distributed from the advertisement server, but may be stored in advance in storage means for storing the advertisement distribution program.
　本発明の第６の態様の広告配信プログラムによれば、広告視聴者が特定広告を視聴する機会を増やすことができる。 According to the advertisement distribution program of the sixth aspect of the present invention, it is possible to increase opportunities for the advertisement viewer to view the specific advertisement.
　本発明の第７の態様の広告配信プログラムは、第１から第６のいずれか１の態様の広告配信プログラムにおいて、広告出力ステップにより特定広告が出力されている時間内において広告視聴者の通信端末機への入力を無効若しくは制限する広告時入力制限ステップを備えることを特徴としている。 An advertisement distribution program according to a seventh aspect of the present invention is the communication terminal of the advertisement viewer in the advertisement distribution program according to any one of the first to sixth aspects within the time when the specific advertisement is output by the advertisement output step. It is characterized by having an input restriction step at the time of advertisement for invalidating or restricting the input to the machine.
　本発明の第７の態様の広告配信プログラムによれば、特定広告の視聴拒否を防止することができる。 According to the advertisement delivery program of the seventh aspect of the present invention, it is possible to prevent viewing of a specific advertisement from being refused.
　本発明の第８の態様の広告配信プログラムは、第１から第７のいずれか１の態様の広告配信プログラムにおいて、特定広告の配信に応じて広告視聴者に支払われる広告視聴手当を計算する手当計算ステップを備えることを特徴としている。 An advertisement distribution program according to an eighth aspect of the present invention is an allowance for calculating an advertisement viewing allowance paid to an advertisement viewer in accordance with the distribution of a specific advertisement in the advertisement distribution program according to any one of the first to seventh aspects. It is characterized by comprising a calculation step.
　本発明の第８の態様の広告配信プログラムによれば、広告配信プログラムを利用することにより、広告視聴者にとっては希望する特定広告を利用することにより広告視聴手当を得ることができるような処理を行うことができる。 According to the advertisement delivery program of the eighth aspect of the present invention, the advertisement delivery program is used so that the advertisement viewer can obtain the advertisement viewing allowance by using the specific advertisement desired by the advertisement viewer. It can be carried out.
　本発明の第９の態様の広告配信プログラムは、第８の態様の広告配信プログラムにおいて、広告視聴者の通信端末機は、端末販売会社から端末購入時支払額を無料又は一部有償にて提供されており、広告視聴手当は、特定広告を出稿した広告出稿主から、広告視聴者の通信端末機へのインターネット接続サービスを提供するプロバイダに支払われるとともに、端末販売機及びプロバイダから請求される端末購入代金及び通信料に関する費用情報、及び、広告視聴手当に関する手当情報を記憶する金銭情報記憶ステップと、金銭記憶ステップに記憶された費用情報及び手当情報に基づき、端末購入代金及び通信料に広告視聴手当を充当して生じた差額を算出する差額算出ステップとを備えることを特徴としている。 The advertisement distribution program according to the ninth aspect of the present invention is the advertisement distribution program according to the eighth aspect, wherein the communication terminal of the advertisement viewer provides the terminal purchase company with a payment at the time of terminal purchase free of charge or partly for a fee. The advertisement viewing allowance is paid to the provider who provides the Internet connection service to the communication terminal of the advertisement viewer from the advertiser who has published the specific advertisement, and is also billed by the terminal vending machine and the provider Cost information related to purchase price and communication fee and monetary information storage step for storing allowance information related to advertisement viewing allowance, and advertisement viewing to terminal purchase fee and communication fee based on cost information and allowance information stored in money storage step And a difference calculating step for calculating a difference generated by appropriating the allowance.
　本発明の第９の態様の広告配信プログラムによれば、広告視聴者は特定広告を視聴することにより、通信端末機の購入費用及びインターネット接続の通信料を無料又は格安にすることができる。これにより、例えば、携帯電話機と携帯情報端末（ＰＤＡ）を融合させたスマートフォンや比較的安価なノートパソコン、インターネットＴＶなどを多くの人々に無料若しくは格安で提供することが可能になるため、広告視聴者の爆発的増大だけでなく、いざというときのセーフティネットの構築にも貢献することができる。 According to the advertisement distribution program of the ninth aspect of the present invention, the advertisement viewer can view the specific advertisement, thereby reducing the purchase cost of the communication terminal and the communication charge for the Internet connection free of charge. As a result, for example, it is possible to provide many people free or cheaply with a smart phone, a relatively inexpensive notebook personal computer, an Internet TV, etc., which integrates a mobile phone and a personal digital assistant (PDA). It can contribute not only to the explosive increase of people but also to the construction of a safety net in case of emergency.
　本発明の第１０の態様の広告配信プログラムは、第１から第９のいずれか１の態様の広告配信プログラムにおいて、複数の広告視聴者の通信端末機から広告サーバに送信された広告選択条件に基づき、選択広告配信を希望する複数の広告視聴者の選択傾向を統計化したマーケティング情報を作成するマーケティング情報作成ステップを備えることを特徴としている。 An advertisement distribution program according to a tenth aspect of the present invention is the advertisement distribution program according to any one of the first to ninth aspects, according to an advertisement selection condition transmitted from a communication terminal of a plurality of advertisement viewers to an advertisement server. A marketing information creating step for creating marketing information in which selection tendencies of a plurality of advertisement viewers who wish to distribute a selected advertisement are statistically created is provided.
　本発明の第１０の態様の広告配信プログラムによれば、マーケティング情報の作成により、付随情報の情報量又は優先度の高さの際の基準広告料の算出処理に利用することができるとともに、広告出稿主にとっては広告視聴者の傾向を分析することができる。 According to the advertisement delivery program of the tenth aspect of the present invention, by creating marketing information, it can be used for the calculation processing of the reference advertisement fee when the amount of accompanying information is high or the priority is high, and the advertisement For advertisers, it is possible to analyze the trend of advertising viewers.
　また、本発明の広告配信装置は、その一の態様として、第１から第１０のいずれか１の態様の広告配信プログラムに基づいて、コンピュータ・ネットワークを介して接続された広告視聴者の通信端末機に対して広告配信サービスを提供することを特徴としている。 Moreover, the advertisement distribution apparatus according to the present invention includes, as one aspect thereof, a communication terminal for advertisement viewers connected via a computer network based on the advertisement distribution program according to any one of the first to tenth aspects. It is characterized by providing an advertisement distribution service to the machine.
　本発明の広告配信装置によれば、広告配信プログラムに基づく広告配信サービスを広告視聴者に提供することができる。 According to the advertisement distribution apparatus of the present invention, an advertisement distribution service based on the advertisement distribution program can be provided to advertisement viewers.
　本発明の広告配信プログラム及び広告配信装置によれば、広告視聴者にとっては興味をもって広告を視聴することができるとともに広告出稿主にとっては広告に興味のある広告視聴者のみに広告を提供することができることや端末購入代金及び通信料の無料化若しくは格安化による広告視聴者の爆発的増大などの上記種々の作用を生じるので、広告効果を向上させることができるという効果を奏する。 According to the advertisement distribution program and the advertisement distribution apparatus of the present invention, it is possible for an advertisement viewer to view an advertisement with interest and to provide an advertisement only to an advertisement viewer who is interested in an advertisement for an advertisement publisher. The above-mentioned various actions such as the explosive increase in the number of advertisement viewers due to the fact that it can be done, the terminal purchase price and the communication fee are free or cheap, and the effect of improving the advertisement effect can be achieved.
本発明に関する通信システム費用補助ビジネスの一例を示すブロック図A block diagram showing an example of a communication system cost assistance business according to the present invention. 本発明に関する通信システム費用補助ビジネスの一例を示すブロック図A block diagram showing an example of a communication system cost assistance business according to the present invention. 本発明に関する通信システム費用補助ビジネスの一例を示すブロック図A block diagram showing an example of a communication system cost assistance business according to the present invention. 本発明に関する通信システム費用補助ビジネスの一例を示すブロック図A block diagram showing an example of a communication system cost assistance business according to the present invention. 本発明に関する通信システム費用補助ビジネスの一例を示すブロック図A block diagram showing an example of a communication system cost assistance business according to the present invention. 本発明の広告配信装置の一実施形態を示す概念図The conceptual diagram which shows one Embodiment of the advertisement delivery apparatus of this invention 本実施形態の広告配信装置の一実施形態を示すブロック図The block diagram which shows one Embodiment of the advertisement delivery apparatus of this embodiment 本実施形態の広告配信プログラムにおける第１グループプログラムの処理を示すフローFlow showing processing of first group program in advertisement distribution program of this embodiment 本実施形態の広告配信プログラムに係る広告専用ウィンドウ及び表示画面の一例を示す平面図The top view which shows an example of the advertisement exclusive window and display screen which concern on the advertisement delivery program of this embodiment 本実施形態の広告配信プログラムに係る広告選択条件入力画面の一例を示す平面図The top view which shows an example of the advertisement selection condition input screen which concerns on the advertisement delivery program of this embodiment 本実施形態の広告配信プログラムに係る広告情報テーブルの一例を示す平面図The top view which shows an example of the advertisement information table which concerns on the advertisement delivery program of this embodiment 本実施形態の広告配信プログラムにおける第２グループプログラム及び第４グループプログラムの処理を示すフローFlow showing processing of second group program and fourth group program in advertisement distribution program of this embodiment 本実施形態の広告配信プログラムにおける第３グループプログラムの処理を示すフローFlow showing processing of the third group program in the advertisement distribution program of this embodiment
　１・・・広告配信装置、２・・・サーバ、３・・・広告視聴者の通信端末機、４・・・広告出稿主の通信端末機、５・・・広告選択条件記憶手段、６・・・広告記憶手段、７・・・特定広告選択手段、８・・・特定広告配信手段、９・・・広告出力時間調整手段、１０・・・広告時入力制限手段、１１・・・広告出力手段、１２・・・インターネット接続監視手段、１３・・・手当計算手段、１４・・・金銭情報記憶手段、１５・・・差額算出手段、１６・・・質問出題手段、１７・・・視聴ポイント付与手段、１８・・・回答入力手段、１９・・・正解ポイント付与手段、２０・・・マーケティング情報作成手段、４０・・・外部記憶媒体、４１・・・フラッシュメモリ、４２・・・ＣＤ－ＲＯＭ DESCRIPTION OF SYMBOLS 1 ... Advertisement distribution apparatus, 2 ... Server, 3 ... Communication terminal of advertisement viewer, 4 ... Communication terminal of advertisement publisher, 5 ... Advertisement selection condition storage means, 6. ..Advertise storage means, 7 ... Specific advertisement selection means, 8 ... Specific advertisement distribution means, 9 ... Advertisement output time adjustment means, 10 ... Advertisement input restriction means, 11 ... Advertisement output Means 12 ... Internet connection monitoring means 13 ... allowance calculation means 14 ... money information storage means 15 ... difference calculation means 16 ... question questions means 17 ... viewing points Giving means, 18 ... Answer input means, 19 ... Correct point giving means, 20 ... Marketing information creation means, 40 ... External storage medium, 41 ... Flash memory, 42 ... CD- ROM
　以下、本発明の広告配信プログラムに関する一実施形態を説明する。 Hereinafter, an embodiment relating to the advertisement distribution program of the present invention will be described.
　［広告配信プログラムの概要］
　本実施形態の広告配信プログラムは、インターネットに接続された通信端末機（例えば、コンピュータ、デジタルテレビ放送受信機、携帯電話機、スマートフォン、インターネット接続可能な音楽プレーヤ、インターネットラジオなどが挙げられる。）を介して配信される無数のインターネット広告（例えば、Ｗｅｂブラウザを介して視聴する動画広告、静止画広告、テキスト広告、編集タイアップ広告、音声広告やそれらを組み合わせた広告などが挙げられる。）から好みの広告を選択して通信端末機から視聴することを主目的とする装置である。この広告配信プログラムは、例えばＷｅｂブラウザを介して表示された検索エンジンサイトの動画広告など、既存の広告配信システムでの利用も可能であるが、本実施形態においては、通信システム費用補助ビジネスに利用されている。 [Outline of advertising distribution program]
The advertisement distribution program of the present embodiment includes a communication terminal connected to the Internet (for example, a computer, a digital TV broadcast receiver, a mobile phone, a smartphone, a music player that can be connected to the Internet, an Internet radio, etc.). From a myriad of Internet advertisements distributed through the Internet (for example, video advertisements viewed via a Web browser, still picture advertisements, text advertisements, edit tie-up advertisements, voice advertisements, and advertisements that combine them). It is an apparatus whose main purpose is to select an advertisement and view it from a communication terminal. This advertisement distribution program can be used in an existing advertisement distribution system such as a video advertisement of a search engine site displayed via a Web browser, for example. In this embodiment, the advertisement distribution program is used for a communication system cost assistance business. Has been.
　［通信システム費用補助ビジネスの方法の概要］
　以下、通信システム費用補助ビジネスの方法について説明する。通信端末購入者（本実施形態の広告配信プログラムにおける広告視聴者）は、図１に示すように、販売店から通信端末機を購入して通信端末機を取得し、プロバイダと契約して通信端末機によるインターネット接続を行う。従来であれば、通信端末購入者は、通信端末機を購入した販売店に通信端末機の端末購入代金を一括又は割賦にて支払い、プロバイダに例えば月々あたりの通信料を支払っていた。 [Outline of communication system cost subsidy business method]
Hereinafter, a method of the communication system cost assistance business will be described. As shown in FIG. 1, a communication terminal purchaser (advertisement viewer in the advertisement distribution program of the present embodiment) purchases a communication terminal from a store, acquires the communication terminal, contracts with a provider, and communicates with the communication terminal. Connect to the Internet using a machine. Conventionally, the communication terminal purchaser pays the terminal purchase price of the communication terminal in a lump or installment to the store where the communication terminal is purchased, and pays the provider a monthly communication fee, for example.
　本実施形態の通信システム費用補助ビジネスの方法においては、これら端末購入代金及び通信料を無料（図１又は図４）又は一部有償（図２、図３又は図５）にしている。そのかわりに、通信端末購入者は、購入した通信端末機を介して配信される広告を視聴する義務が課せられることになる。このとき、通信端末購入者の通信端末機から配信される広告を管理する装置が本実施形態の広告配信プログラムであり、システム管理者によってこの広告配信プログラムを使った通信システム費用補助ビジネスの方法が管理されている。 In the communication system cost subsidizing business method of this embodiment, the terminal purchase fee and communication fee are free (FIG. 1 or 4) or partially charged (FIG. 2, FIG. 3 or FIG. 5). Instead, the communication terminal purchaser is obliged to view advertisements distributed via the purchased communication terminal. At this time, the apparatus for managing the advertisement distributed from the communication terminal purchaser's communication terminal is the advertisement distribution program of the present embodiment, and the system administrator uses the advertisement distribution program as a communication system cost assistance business method. It is managed.
　図１から図５は、本実施形態の通信システム費用補助ビジネスの方法の具体例を示している。図１から図５に示した通信システム費用補助ビジネスの各方法は、細かい点について異なっているものの、本実施形態の広告配信プログラムを使う点において共通する。 FIG. 1 to FIG. 5 show specific examples of the communication system cost assistance business method of the present embodiment. Each method of the communication system cost assistance business shown in FIGS. 1 to 5 is common in that it uses the advertisement distribution program of the present embodiment, though it differs in fine points.
　図１から図３に示す通信システム費用補助ビジネスの方法の特徴は、端末購入代金又は通信料が無料又は一部有償であるという違いこそあれ、通信端末購入者が販売店に支払うべき端末購入代金及び通信端末購入者がプロバイダに支払うべき通信料をシステム管理者がそれぞれに支払うことにより、それらの通信システム費用（端末購入代金及び通信料の合計費用である。）を補助している点にある。 The features of the communication system cost subsidized business method shown in FIGS. 1 to 3 are the terminal purchase price that the communication terminal purchaser should pay to the dealer, regardless of the difference in the terminal purchase charge or communication charge being free or partially charged. In addition, the system administrator pays the communication fee to be paid to the provider by the communication terminal purchaser, thereby assisting the communication system cost (the total cost of the terminal purchase fee and the communication fee). .
　それに対し、図４及び図５に示す通信システム費用補助ビジネスの方法の特徴は、通信端末購入者が本来であれば販売店に支払う端末購入代金をプロバイダが通信端末購入時に立て替えている点、及び、通信端末購入者に対して毎月発生する通信料とともに、例えば所定期間の月数で除した端末購入代金（割賦金）を各月に請求している点にある。そして、端末購入代金又は通信料が無料又は一部有償であるという違いこそあれ、通信端末購入者がプロバイダに支払うべき端末購入代金及び通信料をシステム管理者がプロバイダに支払うことにより、それらの通信システム費用を補助している点も特徴である。 On the other hand, the communication system cost subsidizing business method shown in FIGS. 4 and 5 is characterized in that the provider purchases the terminal purchase price to be paid to the store if the communication terminal purchaser is originally purchased, and In addition to the communication fee that is generated every month for the communication terminal purchaser, for example, a terminal purchase price (installment) divided by the number of months in a predetermined period is charged each month. Even if the terminal purchase fee or communication fee is free or partly charged, the system administrator pays the provider the terminal purchase fee and communication fee that the communication terminal purchaser should pay to the provider. Another feature is that it subsidizes system costs.
　システム管理者は、例えば広告出稿主から直接又は広告代理店を経由してシステム利用料を徴収する（図１から図５においては広告代理店の経由パターンのみを示している）。このシステム利用料は、本実施形態の広告配信プログラムを利用して広告出稿主が広告を配信するための利用料である。このシステム利用料の一部を通信システム費用に充当するため、通信システム費用は無料又は一部有償になる。 The system administrator, for example, collects a system usage fee directly from the advertisement publisher or via the advertising agency (FIGS. 1 to 5 show only the transit pattern of the advertising agency). This system usage fee is a usage fee for an advertisement publisher to distribute an advertisement using the advertisement distribution program of this embodiment. Since a part of the system usage fee is allocated to the communication system cost, the communication system cost is free or partially charged.
　［広告配信装置１の全体構成］
　次に、広告配信装置１の全体構成について説明する。本実施形態の広告配信装置１は、広告配信サービスを提供するため、図６に示すように、コンピュータ・ネットワークＣＮを介して通信端末購入者である広告視聴者の通信端末機３及びシステム管理者の通信端末機４に相互に接続されたサーバ２の構成要素及び機能に基づき、以下の各手段を備える。これらサーバ２並びに広告視聴者の通信端末機３及びシステム管理者の通信端末機４は、コンピュータの機能を個々に発揮するため、中央処理装置、記憶装置、入出力装置及び通信装置などのコンピュータとしての一般的な構成要素をそれぞれ有している。それらの具体例としては、サーバ２としてはＷｅｂサーバ及び広告サーバ、広告視聴者の通信端末機３及びシステム管理者の通信端末機４としては個人や法人が所有するラップトップ型コンピュータ、デジタルテレビ放送受信機、携帯電話機、スマートフォン、インターネット接続可能な音楽プレーヤ、インターネットラジオなどの通信端末機器が一例として挙げられる。 [Overall Configuration of Advertisement Distribution Device 1]
Next, the overall configuration of the advertisement distribution apparatus 1 will be described. In order to provide an advertisement distribution service, the advertisement distribution apparatus 1 of the present embodiment, as shown in FIG. 6, the communication terminal 3 and system administrator of the advertisement viewer who is the communication terminal purchaser via the computer network CN. The following means are provided based on the components and functions of the server 2 connected to the communication terminal 4. Since the server 2, the communication terminal 3 of the advertisement viewer, and the communication terminal 4 of the system administrator individually exert the functions of the computer, they are used as computers such as a central processing unit, a storage device, an input / output device and a communication device. Each has the following general components. Specific examples thereof include a Web server and an advertisement server as the server 2, a communication terminal 3 of the advertisement viewer and a laptop computer owned by an individual or corporation as the communication terminal 4 of the system administrator, digital television broadcasting Communication terminal devices such as a receiver, a mobile phone, a smartphone, a music player that can be connected to the Internet, and an Internet radio are examples.
　また、本実施形態の広告配信装置１は、図７に示すように、基本構成として、広告選択条件記憶手段、広告記憶手段６、特定広告選択手段７、特定広告配信手段８及び広告出力手段１１を備えている。さらに、本実施形態の広告配信プログラムは、任意の構成として、広告出力時間調整手段９、広告時入力制限手段１０、手当計算手段１３、金銭情報記憶手段１４、差額算出手段１５、質問出題手段１６、回答入力手段１８、正解ポイント付与手段１９、視聴ポイント付与手段１７及びマーケティング情報作成手段２０を備えている。そして、本実施形態の広告配信装置１は、それを構成するサーバ２、広告視聴者の通信端末機３及びシステム管理者の通信端末機４にインストールされた本実施形態の広告配信プログラムに基づいて、コンピュータ・ネットワークＣＮを介して接続された広告視聴者の通信端末機３に対し、広告配信サービスを提供する。 Further, as shown in FIG. 7, the advertisement distribution apparatus 1 of the present embodiment has, as a basic configuration, an advertisement selection condition storage unit, an advertisement storage unit 6, a specific advertisement selection unit 7, a specific advertisement distribution unit 8, and an advertisement output unit 11. It has. Furthermore, the advertisement distribution program according to the present embodiment includes, as an arbitrary configuration, an advertisement output time adjustment means 9, an advertisement input restriction means 10, an allowance calculation means 13, a monetary information storage means 14, a difference calculation means 15, and a question assignment means 16. , Answer input means 18, correct answer point giving means 19, viewing point giving means 17 and marketing information creating means 20 are provided. And the advertisement delivery apparatus 1 of this embodiment is based on the advertisement delivery program of this embodiment installed in the server 2 which comprises it, the communication terminal 3 of an advertisement viewer, and the communication terminal 4 of a system administrator. The advertisement distribution service is provided to the communication terminal 3 of the advertisement viewer connected via the computer network CN.
　なお、広告視聴者の通信端末機３にインストールされる広告配信プログラムについては、広告視聴者の通信端末機３にプリインストールされていてもよいし、広告視聴者の通信端末機３の購入後に、フラッシュメモリ４１やＣＤ－ＲＯＭ４２などの外部記憶媒体４０に記憶された広告配信プログラムを広告視聴者の通信端末機３にインストールしてもよい。 The advertisement distribution program installed in the communication terminal 3 of the advertisement viewer may be preinstalled in the communication terminal 3 of the advertisement viewer, or after the purchase of the communication terminal 3 of the advertisement viewer, The advertisement distribution program stored in the external storage medium 40 such as the flash memory 41 or the CD-ROM 42 may be installed in the communication terminal 3 of the advertisement viewer.
　［広告配信プログラムの全体構成］
　次に、本実施形態の広告配信プログラムの処理工程を説明する。本実施形態の広告配信プログラムは、本実施形態の広告配信装置１を構成するコンピュータに対し、４つのグループプログラムに分けられた各ステップをそれぞれ実行させるように形成されている。これら４つのグループプログラムのうちの第１グループプログラムの処理は図８に、第２グループプログラムの処理は図１２に、第３グループプログラムの処理は図１３に、第４グループプログラムの処理は図１２にそれぞれ示されている。 [Overall structure of advertisement distribution program]
Next, the process of the advertisement distribution program according to this embodiment will be described. The advertisement distribution program according to the present embodiment is formed to cause the computer constituting the advertisement distribution apparatus 1 according to the present embodiment to execute each step divided into four group programs. Of these four group programs, the first group program process is shown in FIG. 8, the second group program process is shown in FIG. 12, the third group program process is shown in FIG. 13, and the fourth group program process is shown in FIG. Respectively.
　［第１グループプログラムの全体構成］
　次に、本実施形態の広告配信プログラムにおける基本処理である第１グループプログラムの処理を説明する。本実施形態の第１グループプログラムは、その基本処理として、図８に示すように、広告選択条件記憶ステップＳ１０１、特定広告選択ステップＳ１０２、特定広告配信ステップＳ１０３及び広告出力ステップＳ１０５を有する。また、本実施形態の第１グループプログラムは、任意の処理として、広告時入力制限ステップＳ１０６及び広告出力時間調整ステップＳ１０４、Ｓ１０７、Ｓ１０８、Ｓ１０９を有している。 [Overall structure of the first group program]
Next, processing of the first group program, which is basic processing in the advertisement distribution program of the present embodiment, will be described. As shown in FIG. 8, the first group program of the present embodiment includes an advertisement selection condition storage step S101, a specific advertisement selection step S102, a specific advertisement distribution step S103, and an advertisement output step S105 as shown in FIG. In addition, the first group program of the present embodiment includes an ad input limit step S106 and an ad output time adjustment step S104, S107, S108, and S109 as optional processes.
　［広告選択条件記憶ステップ］
　広告選択条件記憶ステップＳ１０１においては、図８に示すように、インターネットにおいて配信される複数の広告の中から広告視聴者が広告視聴者の通信端末機３における図７に示した広告選択条件記憶手段５に対して積極的に配信を希望する特定広告に関連するキーワード、ジャンル名その他の広告選択条件を記憶させる。「積極的に配信を希望する特定広告」とは、従来の検索連動型広告やテレビ放送受信機において配信されるコマーシャルフィルムのような主目的に付随して配信される広告とは異なり、広告視聴者が広告の視聴を主目的として積極的に配信を希望する特定の広告のことをいう。 [Advertising condition storage step]
In the advertisement selection condition storage step S101, as shown in FIG. 8, the advertisement selection condition storage means shown in FIG. 7 in the communication terminal 3 of the advertisement viewer among the plurality of advertisements distributed on the Internet. 5, the keyword, the genre name, and other advertisement selection conditions related to the specific advertisement that is desired to be actively distributed are stored. “Specific advertisements that are actively distributed” are different from conventional search-linked advertisements and advertisements distributed with the main purpose such as commercial films distributed on TV broadcast receivers. This refers to a specific advertisement that a person desires to actively distribute mainly for the purpose of viewing the advertisement.
　本実施形態において、広告選択条件の入力は、図９に示す表示画面５０に表示された広告専用ウィンドウ５１又は図示しないＷｅｂブラウザに設けられた条件設定ボタン５２を押すことにより表示される図１０に示した広告選択条件入力画面５７の所定の枠５３、５４にジャンルやキーワードを入力することにより行われる。広告選択条件の個数は限られない。 In this embodiment, the advertisement selection condition is input by pressing the advertisement setting window 51 displayed on the display screen 50 shown in FIG. 9 or the condition setting button 52 provided on the web browser (not shown) in FIG. This is performed by inputting a genre or a keyword in predetermined frames 53 and 54 of the advertisement selection condition input screen 57 shown. The number of advertisement selection conditions is not limited.
　また、広告選択条件入力画面５７には、オプションとして、広告の「ランダム配信」や広告の視聴内容に関する「質問不要（「回答拒否」でもよい。）」を希望する入力ボタン５５、５６を設けることも可能である。入力終了の場合は、条件入力終了ボタン５８をクリックし、広告選択条件入力画面５７から広告専用ウィンドウ５１に戻る。なお、インターネット接続後においては、サーバ２の広告選択条件記憶手段５にも広告選択条件を記憶させておくことが好ましい。 In addition, the advertisement selection condition input screen 57 is optionally provided with input buttons 55 and 56 for requesting “random delivery” of the advertisement and “question not required (or“ reply refusal ””) regarding the content of viewing the advertisement. Is also possible. In the case of the input end, the condition input end button 58 is clicked, and the advertisement selection condition input screen 57 returns to the advertisement dedicated window 51. In addition, it is preferable to store advertisement selection conditions in the advertisement selection condition storage means 5 of the server 2 after connecting to the Internet.
　［特定広告選択ステップ］
　特定広告選択ステップＳ１０２においては、図８に示すように、図７に示した広告選択条件記憶手段５に記憶された広告選択条件に基づき、特定広告選択手段７を利用して特定広告を選択する。広告サーバ２に記憶された複数の広告にはタギングされたそれぞれ複数の付随情報が付与されている。付随情報の具体例としては、その広告に関連するジャンルやキーワードの他に、広告ＩＤや更新日時といった情報などが挙げられる。 [Specific ad selection step]
In the specific advertisement selection step S102, as shown in FIG. 8, a specific advertisement is selected using the specific advertisement selection means 7 based on the advertisement selection conditions stored in the advertisement selection condition storage means 5 shown in FIG. . Each of the plurality of advertisements stored in the advertisement server 2 is provided with a plurality of pieces of accompanying information tagged. Specific examples of the accompanying information include information such as an advertisement ID and an update date, in addition to a genre and a keyword related to the advertisement.
　これら付随情報は広告記憶手段６に広告とともに記憶された広告情報テーブルに入力されている。広告情報テーブルの入力例は、図１１に示されている。この広告情報テーブルは、広告ＩＤ、広告内容、ジャンル、キーワードなどの付随情報の他に、後述する優先度も合わせて入力されている。なお、図１１に示した広告数は一例として３つであるが、広告数の数に限りはないことは言うまでもない。 These accompanying information is input to the advertisement information table stored together with the advertisement in the advertisement storage means 6. An input example of the advertisement information table is shown in FIG. In addition to the accompanying information such as the advertisement ID, the advertisement content, the genre, and the keyword, the advertisement information table is also input with the priority described later. In addition, although the number of advertisements shown in FIG. 11 is three as an example, it is needless to say that the number of advertisements is not limited.
　つまり、特定広告選択ステップＳ１０２においては、この広告情報テーブルに基づいて、広告選択条件と同一若しくは近似又は関連する付随情報を有する１又は２以上の特定広告を選択する。例えば、図１０に示した広告選択条件入力画面５７のキーワードに「俳優Ｄ」が入力された場合、図１１に示した広告情報テーブルに基づき、広告ＩＤ「００１」及び広告ＩＤ「００２」との適合度が高いと判断される。 That is, in the specific advertisement selection step S102, one or two or more specific advertisements having accompanying information that is the same as, approximate to, or related to the advertisement selection condition are selected based on the advertisement information table. For example, when “actor D” is input as the keyword of the advertisement selection condition input screen 57 shown in FIG. 10, the advertisement ID “001” and the advertisement ID “002” are based on the advertisement information table shown in FIG. It is judged that the fitness is high.
　［特定広告配信ステップ］
　特定広告配信ステップＳ１０３においては、図８に示すように、図７に示した特定広告選択手段７により選択された１又は２以上の特定広告を、広告サーバ２からインターネットを介して広告視聴者の通信端末機３に配信する。特定広告が複数の場合、広告選択条件との適合度が高い順又は適応度が同等であれば無作為に、特定広告の配信順が決められる。例えば、広告選択条件のキーワードが「俳優Ｄ」の場合、広告ＩＤ「００１」及び広告ＩＤ「００２」から無作為に１番目の配信と２番目の配信が決定され、付随情報に「俳優Ｄ」を含まない広告ＩＤ「００３」が３番目の配信となる。 [Specific advertisement distribution step]
In the specific advertisement distribution step S103, as shown in FIG. 8, one or two or more specific advertisements selected by the specific advertisement selection means 7 shown in FIG. 7 are sent from the advertisement server 2 via the Internet to the advertisement viewer. Delivered to the communication terminal 3. When there are a plurality of specific advertisements, the distribution order of the specific advertisements is determined at random if the degree of fitness with the advertisement selection conditions is high or the fitness is equivalent. For example, when the keyword of the advertisement selection condition is “Actor D”, the first distribution and the second distribution are randomly determined from the advertisement ID “001” and the advertisement ID “002”, and “Actress D” is included in the accompanying information. The advertisement ID “003” that does not include is the third distribution.
　ここで、特定広告配信ステップＳ１０３においては、２以上の特定広告に対して配信順に関する優先度が設定されている場合、適合度の高低にかかわらず、高い優先度を有する特定広告から順に、広告サーバ２が２以上の特定広告を配信することが好ましい。例えば、優先度Ａが最も高く、優先度Ｂ、優先度Ｃの順に優先度が低くなる場合、図１１の広告情報テーブルに基づいて、特定広告の配信順は、広告ＩＤ「００１」、広告ＩＤ「００２」、広告ＩＤ「００３」の順になる。 Here, in the specific advertisement distribution step S103, when the priority regarding the distribution order is set for two or more specific advertisements, the advertisements in order from the specific advertisement having the highest priority regardless of the fitness level. It is preferable that the server 2 distributes two or more specific advertisements. For example, when the priority A is the highest and the priority is lower in the order of the priority B and the priority C, the distribution order of the specific advertisement is based on the advertisement information table of FIG. 11, the advertisement ID “001”, the advertisement ID The order is “002” and advertisement ID “003”.
　付随情報の情報量や優先度の高さは、広告を出稿する広告出稿主から広告料情報として広告サーバ２に入力された広告料の高い順に決定されていることが好ましい。例えば、キーワード登録を行うには１個当たりのキーワード月額登録料を支払ったり、優先度をＡに近づけたい場合は高い月額優先費用を支払ったりすることがこれに該当する。 It is preferable that the information amount and the high priority of the accompanying information are determined in descending order of the advertisement fee input to the advertisement server 2 as the advertisement fee information from the advertiser who places the advertisement. For example, to perform keyword registration, this corresponds to paying a keyword monthly registration fee per item, or paying a higher monthly priority cost if the priority is to be close to A.
　なお、付随情報の情報量や優先度の高さのみに基づき広告料を課金するのではなく、検索連動型広告の課金システムや他の出稿課金システムと同様に、特定広告の出力回数と一回当たりの表示単価や、表示回数保証、表示回数（インプレッション課金（ＣＰＭ））、特定広告の出力時間などに基づいて広告料を課金するシステムでもよい。この場合、広告料に上限設定ができるようになっていることが好ましい。 In addition, the advertising fee is not charged only based on the amount of accompanying information and the high priority, but the number of times a specific advertisement is output once, as in the search-linked advertising billing system and other advertising billing systems. A system that charges an advertising fee based on a per display price, a guaranteed display count, a display count (impression charge (CPM)), an output time of a specific advertisement, or the like may be used. In this case, it is preferable that an upper limit can be set for the advertisement fee.
　［広告出力ステップ］
　広告出力ステップＳ１０５においては、特定広告配信ステップＳ１０３により配信された１又は２以上の特定広告を、通信端末機の画像表示部や音声出力部など、広告視聴者の通信端末機３に設けられた広告出力手段１１から出力する。ただし、第１グループプログラムが広告出力時間調整ステップを有する場合、後述する広告出力時間調整ステップＳ１０４、Ｓ１０７、Ｓ１０８、Ｓ１０９に従って特定広告が出力されるようになっている。 [Ad output step]
In the advertisement output step S105, one or more specific advertisements distributed in the specific advertisement distribution step S103 are provided in the communication terminal 3 of the advertisement viewer, such as an image display unit or an audio output unit of the communication terminal. Output from the advertisement output means 11. However, when the first group program has an advertisement output time adjustment step, a specific advertisement is output according to advertisement output time adjustment steps S104, S107, S108, and S109 described later.
　なお、図９に示す広告専用ウィンドウ５１の大きさは、所定の大きさ以上に設定することができる。また、音声を伴う特定広告については、周囲への配慮も考慮し、任意に音量調節することができるようになっている。 Note that the size of the advertisement-dedicated window 51 shown in FIG. 9 can be set to a predetermined size or more. In addition, for a specific advertisement accompanied by sound, the volume can be arbitrarily adjusted in consideration of surroundings.
　また、広告配信プログラムは、特定広告を視聴するための広告専用ウィンドウ５１やＷｅｂブラウザなどの広告枠が広告視聴者により故意に削除されたり、特定広告を視聴しない設定にしたりすることができないようになっている。万が一、そのようなプログラム上の不正な方法が行われた場合、どの広告視聴者の通信端末機３から不正な方法が行われたかを知らせる連絡がインターネットを介してシステム管理者の通信端末機４に送信されるようになっている。もちろん、前述の連絡だけでなく、広告配信プログラムの自動停止も可能である。また、システム管理者から広告配信プログラムの手動停止も可能である。 In addition, the advertisement distribution program can prevent the advertisement viewers from intentionally deleting the advertising space such as the advertisement-dedicated window 51 for viewing the specific advertisement and the Web browser, or setting the specific advertisement not to be viewed. It has become. In the unlikely event that such an illegal method on the program is performed, the communication terminal 4 of the system administrator notifies via the Internet which advertisement viewer's communication terminal 3 has notified the unauthorized method. To be sent to. Of course, not only the above-mentioned communication but also an automatic stop of the advertisement distribution program is possible. In addition, the system administrator can manually stop the advertisement distribution program.
　［広告時入力制限ステップ］
　広告時入力制限ステップＳ１０６においては、図８に示すように、特定広告が出力されている時間内において、図７に示した広告時入力制限手段１０を用いて広告視聴者の通信端末機３への入力を無効若しくは制限する。入力無効の場合、広告視聴者の通信端末機３に対する入力が一切行えなくなる。それに対し、入力制限の場合、例えば広告視聴者の通信端末機３に表示された図９の広告専用ウィンドウ５１に対する入力のみが行えなくなるといった入力の一部制限が課せられる。 [Advertising input restriction step]
In the advertisement input restriction step S106, as shown in FIG. 8, within the time when the specific advertisement is output, the advertisement viewer input terminal 3 is used to communicate with the communication terminal 3 of the advertisement viewer. Invalidate or restrict input. When the input is invalid, no input to the communication terminal 3 of the advertisement viewer can be performed. On the other hand, in the case of the input restriction, for example, a partial restriction on the input is imposed such that only the input to the advertisement-dedicated window 51 of FIG. 9 displayed on the communication terminal 3 of the advertisement viewer cannot be performed.
　［広告出力時間調整ステップ］
　広告出力時間調整ステップＳ１０４、Ｓ１０７、Ｓ１０８、Ｓ１０９においては、広告視聴者の通信端末機３に設けられた図７の広告出力時間調整手段９を用いて、広告視聴者の通信端末機３にインストールされたオペレーションシステムの起動完了直後に又は起動完了直後から所定の間隔をもって、広告視聴者の通信端末機３から特定広告を所定の時間だけ強制出力する。広告出力時間調整ステップＳ１０４、Ｓ１０７、Ｓ１０８、Ｓ１０９を構成する各々の小ステップを以下に説明する。 [Advertising output time adjustment step]
In the advertisement output time adjustment steps S104, S107, S108, and S109, the advertisement output time adjustment means 9 of FIG. 7 provided in the advertisement viewer's communication terminal 3 is used to install the advertisement output time in the advertisement viewer's communication terminal 3. The specific advertisement is forcibly output from the communication terminal 3 of the advertisement viewer for a predetermined time immediately after the completion of the activation of the operation system, or at a predetermined interval from the completion of the activation. Each small step constituting the advertisement output time adjustment steps S104, S107, S108, and S109 will be described below.
　小ステップＳ１０４においては、図８に示すように、特定広告配信ステップＳ１０３においてサーバ２から広告視聴者の通信端末機３に配信された特定広告を図７の広告出力時間調整手段９が広告視聴者の通信端末機３に保存し、配信時期が到達するまで広告出力ステップＳ１０５による特定広告の出力開始を制御する。例えば、広告視聴者の通信端末機３の電源が投入され、それにインストールされたオペレーションシステムの起動が完了直後に開始されるといった制御がこれに当たる。ただし、広告視聴者の通信端末機３の電源投入前に広告視聴者の通信端末機３に特定広告が保存されていない場合はオペレーションシステムの起動完了直後ただちに特定広告を出力することは事実上困難であるため、オペレーションシステムの起動完了後に特定広告の配信及び保存が終了してからただちに特定広告を出力する。 In small step S104, as shown in FIG. 8, the advertisement output time adjusting means 9 in FIG. 7 displays the specific advertisement delivered from the server 2 to the communication terminal 3 of the advertisement viewer in the specific advertisement distribution step S103. And the output start of the specific advertisement in the advertisement output step S105 is controlled until the delivery time arrives. For example, the advertisement viewer's communication terminal 3 is turned on, and the control such that the operation system installed in the communication terminal 3 starts immediately after the completion of the operation corresponds to this. However, if a specific advertisement is not stored in the advertisement viewer's communication terminal 3 before the advertisement viewer's communication terminal 3 is turned on, it is practically difficult to output the specific advertisement immediately after the operation system is started. Therefore, the specific advertisement is output immediately after the distribution and storage of the specific advertisement is completed after the operation system is activated.
　なお、広告配信プログラムを広告視聴者の通信端末機３にインストールするときに特定広告を広告視聴者の通信端末機３に記憶させておけば、前述のオペレーションシステムの起動完了直後ただちに特定広告を出力することは可能である。 If the specific advertisement is stored in the communication terminal 3 of the advertisement viewer when the advertisement distribution program is installed in the communication terminal 3 of the advertisement viewer, the specific advertisement is output immediately after the start of the operation system described above. It is possible to do.
　また、小ステップＳ１０７、Ｓ１０８においては、図８に示すように、広告出力手段１１が強制出力する特定広告の出力時間を、図７の広告出力時間調整手段９が制御し、広告出力時間経過後に特定広告の出力を強制終了する。例えば、広告出力時間が３０秒の場合、広告出力開始時から３０秒経過後にある特定広告が出力中であっても特定広告の出力を強制終了する。そのため、広告枠は所定の広告時間に規定されており、広告出力時間の設定可能時間が広告枠の規定時間の整数倍になっていると、広告終了時間経過後に特定広告の出力がちょうど終わるように設定することができる。 Further, in small steps S107 and S108, as shown in FIG. 8, the output time of the specific advertisement forcibly output by the advertisement output means 11 is controlled by the advertisement output time adjusting means 9 in FIG. The output of a specific advertisement is forcibly terminated. For example, when the advertisement output time is 30 seconds, the output of the specific advertisement is forcibly terminated even if the specific advertisement 30 seconds after the advertisement output start is being output. For this reason, the advertising space is specified at a predetermined advertising time, and if the settable time of the advertising output time is an integral multiple of the specified time of the advertising space, the output of the specific advertisement will end just after the advertising end time has elapsed. Can be set to
　そして、小ステップＳ１０９においては、特定広告の再出力がありに設定されている場合（Ｓ１０９→Ｓ１０４）、起動完了直後から所定の間隔をもって、特定広告についての再出力を行う。例えば、前回の出力終了時から２時間経過後に特定広告を再出力するといった設定がこれに当たる。 In the small step S109, when the specific advertisement is set to be re-output (S109 → S104), the specific advertisement is re-output at a predetermined interval immediately after the activation is completed. For example, this is a setting in which a specific advertisement is re-output after two hours have elapsed since the end of the previous output.
　そして、広告視聴者の通信端末機３の使用が終了するか、特定広告の再出力をしない設定になっていた場合、第１グループプログラムによる処理が終了する。 Then, when the use of the communication terminal 3 of the advertisement viewer is finished or the setting is made so that the specific advertisement is not re-outputted, the processing by the first group program is finished.
　［第２グループプログラムの全体構成］
　次に、本実施形態の広告配信プログラムにおける任意の処理である第２グループプログラムの処理を説明する。本実施形態の第２グループプログラムは、図１２に示すように、接続状況監視ステップＳ２０１、特定広告出力ステップＳ２０２、手当計算ステップＳ２０３、金銭情報記憶ステップＳ２０４及び差額算出ステップＳ２０５を有する。ここで、特定広告出力ステップＳ２０２は、図８の特定広告出力ステップＳ１０４と同じである。 [Overall structure of the second group program]
Next, the process of the second group program, which is an optional process in the advertisement distribution program of this embodiment, will be described. As shown in FIG. 12, the second group program of the present embodiment includes a connection status monitoring step S201, a specific advertisement output step S202, an allowance calculation step S203, a monetary information storage step S204, and a difference calculation step S205. Here, the specific advertisement output step S202 is the same as the specific advertisement output step S104 of FIG.
　なお、本実施形態においては、図１から図５の通信システム費用補助ビジネスの方法の概要において説明した通り、広告視聴者の通信端末機３は端末販売会社から端末購入時支払額を無料又は一部有償にて提供されており、広告視聴手当は、特定広告を出稿した広告出稿主から、広告視聴者の通信端末機３へのインターネット接続サービスを提供するプロバイダに少なくとも支払われるようになっている。 In the present embodiment, as described in the outline of the communication system cost assistance business method in FIGS. 1 to 5, the communication terminal 3 of the advertising viewer pays the terminal purchase company a payment amount at the time of purchasing the terminal or no charge. The advertisement viewing allowance is paid at least to the provider who provides the Internet connection service to the communication terminal 3 of the advertisement viewer from the advertiser who placed the specific advertisement. .
　［接続状況監視ステップ］
　接続状況監視ステップＳ２０１においては、図１２に示すように、図７のインターネット接続監視手段１２が広告視聴者の通信端末機３によるインターネット接続の接続時間を監視する。通信料が従量課金制であったり特定広告の視聴がインターネット接続の条件に設定されていたりすれば接続時間の検査は重要になるが、月額固定制であれば接続時間はそれほど重要ではない。 [Connection status monitoring step]
In the connection status monitoring step S201, as shown in FIG. 12, the Internet connection monitoring means 12 of FIG. 7 monitors the connection time of the Internet connection by the communication terminal 3 of the advertisement viewer. If the communication fee is a pay-as-you-go system or the viewing of a specific advertisement is set as a condition for internet connection, the inspection of the connection time is important, but if the monthly fee is fixed, the connection time is not so important.
　［手当計算ステップ］
　手当計算ステップＳ２０３においては、図１２に示すように、図７の手当計算手段１３が特定広告配信手段８による特定広告の配信状況を検査した後に特定広告の配信に応じて広告視聴者に支払われる広告視聴手当を計算する。例えば、１回あたりの１社の広告視聴手当を１０円とし、１回あたり３社の広告を視聴した場合、１月間で３０回の特定広告を視聴すると、１月の広告視聴手当は９００円になる。なお、特定広告を月２０回以上視聴しなければ広告視聴手当が生じないなどの最低広告視聴数を手当計算ステップの処理条件に設定することも可能である。 [The allowance calculation step]
In the allowance calculation step S203, as shown in FIG. 12, the allowance calculation means 13 in FIG. 7 checks the distribution status of the specific advertisement by the specific advertisement distribution means 8, and is paid to the advertisement viewer according to the distribution of the specific advertisement. Calculate ad viewing allowance. For example, if the advertisement viewing allowance for one company is 10 yen per time, and the advertisements of 3 companies are viewed per time, if 30 specific advertisements are viewed once a month, the advertisement viewing allowance for January is 900 yen become. It is also possible to set the minimum advertisement viewing number as the processing condition of the allowance calculation step, such that no advertisement viewing allowance is generated unless the specific advertisement is viewed more than 20 times a month.
　［金銭情報記憶ステップ］
　金銭情報記憶ステップＳ２０４においては、図１２に示すように、図７の金銭情報記憶手段１４が、端末販売機及びプロバイダから請求される端末購入代金及び通信料に関する通信システム費用情報、及び、広告視聴手当に関する手当情報を記憶する。通信システム費用情報はシステム管理者等によってサーバ２に入力され、手当情報は、手当計算ステップから導き出された広告視聴手当を記憶する。 [Money information storage step]
In the monetary information storage step S204, as shown in FIG. 12, the monetary information storage means 14 in FIG. 7 performs communication system cost information on terminal purchase fees and communication charges billed by terminal vending machines and providers, and advertisement viewing. The allowance information about the allowance is stored. The communication system cost information is input to the server 2 by a system administrator or the like, and the allowance information stores the advertisement viewing allowance derived from the allowance calculation step.
　［差額算出ステップ］
　差額算出ステップＳ２０５においては、図１２に示すように、図７の差額算出手段１５が、金銭記憶ステップに記憶された通信システム費用情報及び手当情報に基づき、端末購入代金及び通信料に広告視聴手当を充当して生じた差額を算出する。例えば、通信システム費用が月額２０００円であり、広告視聴手当が月額９００円であるとすると、その差額は１１００円である。この差額分が広告視聴者に請求される。また、広告視聴者が広告視聴者の通信端末機３をすでに所有しており端末購入代金を請求されない場合、通信システム費用は通信料のみである。この状況において、通信システム費用が１０００円であり、広告視聴手当が月額９００円であるとすると、その差額は１００円となり。この差額分が広告視聴者に請求される。 [Difference calculation step]
In the difference calculation step S205, as shown in FIG. 12, the difference calculation means 15 of FIG. 7 uses the communication fee information and allowance information stored in the money storage step to determine the terminal purchase price and communication fee as the advertisement viewing allowance. To calculate the difference that occurred. For example, if the communication system cost is 2000 yen per month and the advertisement viewing allowance is 900 yen per month, the difference is 1100 yen. This difference is billed to the advertising viewer. If the advertising viewer already owns the communication terminal 3 of the advertising viewer and is not charged for the terminal purchase, the communication system cost is only the communication fee. In this situation, if the communication system cost is 1000 yen and the advertisement viewing allowance is 900 yen per month, the difference is 100 yen. This difference is billed to the advertising viewer.
　以上のステップを経ることにより、第２グループプログラムの処理は終了する。 After the above steps, the processing of the second group program ends.
　［第３グループプログラムの全体構成］
　次に、本実施形態の広告配信プログラムにおける任意の処理である第３グループプログラムの処理を説明する。本実施形態の第３グループプログラムは、図１３に示すように、特定広告出力ステップＳ３０１、視聴ポイント付与ステップＳ３０２、Ｓ３０３、質問出題ステップＳ３０４、Ｓ３０５、Ｓ３０６、回答入力ステップＳ３０７、正解ポイント付与ステップＳ３０８、Ｓ３０９を有する。ここで、特定広告出力ステップＳ３０１は、図８の特定広告出力ステップＳ１０４と同じである。 [Overall structure of the third group program]
Next, the process of the third group program, which is an optional process in the advertisement distribution program of this embodiment, will be described. As shown in FIG. 13, the third group program of the present embodiment includes a specific advertisement output step S301, viewing point giving steps S302 and S303, question answering steps S304, S305 and S306, answer inputting step S307, and correct point giving step S308. , S309. Here, the specific advertisement output step S301 is the same as the specific advertisement output step S104 of FIG.
　［視聴ポイント付与ステップ］
　視聴ポイント付与ステップにおいては、特定広告の視聴による広告視聴手当の付与を行う場合（Ｓ３０２）、図１３に示すように、図７の視聴ポイント付与手段１７が、広告出力ステップＳ３０１により特定広告が出力されたことの確認ができたときに、広告視聴手当に変更可能な視聴ポイントを広告視聴者に付与する（Ｓ３０３）。例えば、広告視聴手当５円分に相当する視聴ポイント５ポイントを広告視聴者に付与する。特定広告の視聴による広告視聴手当の付与を行なわない場合、視聴ポイントの付与を行わずに次のステップに移行する（Ｓ３０２→Ｓ３０４）。 [Viewing point grant step]
In the viewing point giving step, when the advertisement viewing allowance is given by viewing the specific advertisement (S302), as shown in FIG. 13, the viewing point giving means 17 in FIG. 7 outputs the specific advertisement in the advertisement output step S301. When the confirmation is made, a viewing point that can be changed to the advertisement viewing allowance is given to the advertisement viewer (S303). For example, 5 viewing points corresponding to 5 yen for advertisement viewing allowance are given to the advertisement viewer. When the advertisement viewing allowance is not given by viewing the specific advertisement, the process proceeds to the next step without giving the viewing point (S302 → S304).
　［質問出題ステップ］
　質問出題ステップにおいては、広告出稿主から広告に関連する簡単な質問がある場合（Ｓ３０４）及びその質問に答える意思がある場合（Ｓ３０５）、図１３に示すように、図７の質問出題手段１６が、広告出力ステップにより特定広告が出力されたときに、特定広告に関する質問を出題する（Ｓ３０６）。例えば、「今の広告商品の名前は何ですか？」との質問が出題される。質問内容に限定はないが、広告効果を高めるためには広告内容に関連した簡単な質問が好ましい。 [Question step]
In the question assignment step, when there is a simple question related to the advertisement from the advertiser (S304) and there is an intention to answer the question (S305), as shown in FIG. 13, the question assignment means 16 of FIG. However, when the specific advertisement is output in the advertisement output step, a question regarding the specific advertisement is given (S306). For example, the question "What is the name of the current advertising product?" The question content is not limited, but a simple question related to the advertisement content is preferable in order to enhance the advertising effect.
　なお、広告出稿主から質問がない場合は以上をもって第３グループプログラムの処理が終了する（Ｓ３０４→終了）。また、この様な質問への回答の意思がないことを示す設定をした場合についても同様に第３グループプログラムの処理が終了する（Ｓ３０５→終了）。 Note that if there is no question from the advertiser, the third group program processing ends (S304 → end). Further, the third group program process is similarly terminated when the setting indicating that there is no intention of answering such a question (S305 → end).
　［回答入力ステップ］
　回答入力ステップにおいては、広告出稿主から質問が出題された場合（Ｓ３０６）、図１３に示すように、図７の回答入力手段１８を介して質問に対する広告視聴者の回答が入力される（Ｓ３０６）。 [Answer input step]
In the answer input step, when a question is given by the advertiser (S306), as shown in FIG. 13, the advertisement viewer's answer to the question is input via the answer input means 18 of FIG. 7 (S306). ).
　［正解ポイント付与ステップ］
　正解ポイント付与ステップにおいては、回答が正解の場合、図１３に示すように、図７の正解ポイント付与手段１９は広告視聴手当に変更可能なポイントを広告視聴者に付与する（Ｓ３０８→Ｓ３０９）。例えば、広告視聴手当５円分に相当する正解ポイント５ポイントを広告視聴者に付与する。回答が不正解の場合、正解ポイントの付与を行わずにすべてのステップが終了する（Ｓ３０８→終了）。 [Correct answer point step]
In the correct point giving step, when the answer is correct, as shown in FIG. 13, the correct point giving means 19 shown in FIG. 7 gives points that can be changed to the advertisement viewing allowance to the advertisement viewer (S308 → S309). For example, 5 correct points corresponding to 5 yen for the advertisement viewing allowance are given to the advertisement viewer. If the answer is incorrect, all the steps are finished without giving correct points (S308 → end).
　［第４グループプログラムの全体構成］
　次に、本実施形態の広告配信プログラムにおける任意の処理である第４グループプログラムの処理を説明する。本実施形態の第４グループプログラムは、図１２に示すように、特定広告出力ステップＳ２０２及びマーケティング情報作成ステップＳ４０１を有する。 [Overall structure of the fourth group program]
Next, the process of the fourth group program, which is an arbitrary process in the advertisement distribution program of this embodiment, will be described. As shown in FIG. 12, the fourth group program of this embodiment includes a specific advertisement output step S202 and a marketing information creation step S401.
　マーケティング情報作成ステップにおいては、図１２に示すように、図７のマーケティング情報作成手段２０が、複数の広告視聴者の通信端末機３から広告サーバ２に送信された広告選択条件に基づき、選択広告配信を希望する複数の広告視聴者の選択傾向を統計化したマーケティング情報を作成する。特定広告出力ステップＳ２０２の後に処理されるのは、特定広告が配信だけでなく出力されたか否かを正確に確認した上でマーケティング情報を作成するためである。マーケティング情報は、選択されたジャンルやキーワードだけでなく、特定広告の出力の有無により広告拒否率がわかるため、本実施形態の広告配信システムの優位性を検討することができる。 In the marketing information creation step, as shown in FIG. 12, the marketing information creation means 20 in FIG. 7 selects the selected advertisement based on the advertisement selection conditions transmitted from the communication terminal 3 of the plurality of advertisement viewers to the advertisement server 2. Create marketing information that statistics the selection tendency of multiple ad viewers who want to distribute. The processing after the specific advertisement output step S202 is to create marketing information after confirming whether or not the specific advertisement has been output as well as distributed. Since the marketing information shows the advertisement rejection rate not only by the selected genre and keyword but also by the presence or absence of the output of the specific advertisement, the superiority of the advertisement distribution system of this embodiment can be examined.
　次に、本実施形態の広告配信プログラムの作用を説明する。 Next, the operation of the advertisement distribution program of this embodiment will be described.
　本実施形態の広告配信プログラムにおいては、図８に示すように、主な機能として、広告視聴者が積極的に配信を希望する特定広告の広告選択条件に基づき、その広告選択条件の適合性を加味した上で１又は２以上の特定広告を広告視聴者の通信端末機３から出力させている。つまり、広告をリクエストすることができるので、好きな俳優が出演している広告やストーリ性に富んだ面白い広告、好きな曲が流れる広告、購入予定の商品の広告など、広告視聴者が好む広告を配信することができる。特に、本実施形態の通信システム費用補助ビジネスのように、無料又は安価にサービスの提供をうける条件にインターネットにおいて配信される広告を視聴しなければならない場合であっても、配信される広告は広告視聴者が希望する特定広告なので、広告視聴者にとっては興味をもって広告を視聴することができるし、広告出稿主にとっては自己の広告に興味のある広告視聴者のみに広告を提供することができるので広告効果が高まる。 In the advertisement distribution program of this embodiment, as shown in FIG. 8, the main function is to adapt the advertisement selection condition based on the advertisement selection condition of the specific advertisement that the advertisement viewer wants to actively distribute. In consideration, one or more specific advertisements are output from the communication terminal 3 of the advertisement viewer. In other words, you can request ads, so ads that viewers like, such as ads that appear in your favorite actors, story-loving and interesting ads, ads that play your favorite songs, ads for products that you plan to purchase, etc. Can be delivered. In particular, even in the case where the advertisement distributed on the Internet must be viewed on the condition that the service is provided free of charge or at a low cost as in the communication system cost assistance business of the present embodiment, the distributed advertisement is the advertisement. Because it is a specific advertisement that the viewer wants, the advertisement viewer can view the advertisement with interest, and the advertisement publisher can provide the advertisement only to the advertisement viewer who is interested in his / her own advertisement. Increases advertising effectiveness.
　また、本実施形態の特定広告配信ステップＳ１０３においては、優先度が設定されている場合は優先度を考慮した上で特定広告が配信される。そのため、広告出稿主およびシステム管理者は適応度及び優先度の２項目によって特定広告の配信順を制御することができる。 Also, in the specific advertisement distribution step S103 of the present embodiment, when priority is set, the specific advertisement is distributed in consideration of the priority. Therefore, the advertisement publisher and the system administrator can control the order of distribution of specific advertisements by the two items of fitness and priority.
　また、本実施形態において、付随情報の情報量又は優先度の高さは、広告を出稿する広告出稿主から広告料情報として広告サーバ２に入力された広告料の高い順に決定されている。これにより、広告料の高低、つまり広告出稿主の意思により広告の配信順を制御することができる。 Further, in the present embodiment, the information amount or the high priority of the accompanying information is determined in descending order of the advertisement fee input to the advertisement server 2 as the advertisement fee information from the advertisement publisher who places the advertisement. Thereby, the distribution order of advertisements can be controlled according to the level of the advertisement fee, that is, the intention of the advertisement publisher.
　また、本実施形態においては、図１３に示すように、質問出題ステップＳ３０４等、回答入力ステップＳ３０７、正解ポイント付与ステップＳ３０８等を有している。 Further, in the present embodiment, as shown in FIG. 13, there are a question assignment step S304 and the like, an answer input step S307, a correct answer point giving step S308 and the like.
　本発明の第４の態様の広告配信プログラムによれば、広告視聴者は質問に回答するために特定広告を詳細に視聴するため、特定広告の周知化を容易に行うことができる。また、本実施形態の通信システム費用補助ビジネスの条件のもと、一定時間、特定広告を視聴しなければならない広告視聴者にとっては、ストレスを解消するための方法にもなる。 According to the advertisement distribution program of the fourth aspect of the present invention, since the advertisement viewer views the specific advertisement in detail in order to answer the question, the specific advertisement can be easily disseminated. In addition, for an advertisement viewer who has to view a specific advertisement for a certain period of time under the conditions of the communication system cost assistance business of the present embodiment, it is also a method for relieving stress.
　また、本実施形態においては、図１３に示すように、視聴ポイント付与ステップＳ３０２等を有している。広告視聴者は視聴ポイントを提供する広告を選択する可能性が高くなるため、広告の視聴を活性化させることができる。 Further, in the present embodiment, as shown in FIG. 13, a viewing point giving step S302 and the like are provided. Since the advertisement viewer is more likely to select an advertisement that provides a viewing point, viewing of the advertisement can be activated.
　また、本実施の形態においては、図８に示すように、広告出力時間調整ステップＳ１０４等を有することにより、広告視聴者の通信端末機３の起動直後や広告の出力後から所定時間経過後に広告を出力することができるので、広告視聴者が特定広告を視聴する機会を増やすことができる。 Further, in the present embodiment, as shown in FIG. 8, the advertisement output time adjustment step S104 and the like are provided, so that the advertisement viewer 3 immediately after starting the communication terminal 3 or after a predetermined time has passed since the advertisement is output. Can be output, so that the opportunity for the advertisement viewer to view the specific advertisement can be increased.
　また、本実施の形態においては、図８に示すように、広告時入力制限ステップＳ１０６を有しているので、特定広告の視聴拒否を防止することができる。 Further, in the present embodiment, as shown in FIG. 8, since the advertisement input restriction step S106 is provided, it is possible to prevent viewing of a specific advertisement from being refused.
　また、本実施形態においては、図１１に示すように、手当計算ステップＳ２０３を有している。これにより、広告視聴者にとっては希望する特定広告を利用することにより広告視聴手当を得ることができるような処理を行うことができる。 In the present embodiment, as shown in FIG. 11, an allowance calculation step S203 is provided. As a result, it is possible to perform processing that allows the advertisement viewer to obtain the advertisement viewing allowance by using the specific advertisement desired by the advertisement viewer.
　また、本実施形態においては、図１２に示すように、金銭情報記憶ステップＳ２０４及び差額算出ステップＳ２０５を有している。広告視聴者は特定広告を視聴することにより、通信端末機の購入費用及びインターネット接続の通信料を無料又は格安にすることができる。これにより、例えば、携帯電話機と携帯情報端末（ＰＤＡ）を融合させたスマートフォンや比較的安価なノートパソコン、インターネットＴＶなどを多くの人々に無料若しくは格安で提供することが可能になるため、広告視聴者の爆発的増大だけでなく、いざというときのセーフティネットの構築にも貢献することができる。 Moreover, in this embodiment, as shown in FIG. 12, it has money information storage step S204 and difference calculation step S205. By viewing the specific advertisement, the advertisement viewer can make the purchase cost of the communication terminal and the communication fee for the Internet connection free or cheap. As a result, for example, it is possible to provide many people free or cheaply with a smart phone, a relatively inexpensive notebook personal computer, an Internet TV, etc., which integrates a mobile phone and a personal digital assistant (PDA). It can contribute not only to the explosive increase of people but also to the construction of a safety net in case of emergency.
　そして、本実施形態においては、図１２に示すように、マーケティング情報作成ステップＳ４０１を有することにより、付随情報の情報量又は優先度の高さの際の基準広告料の算出処理にマーケティング情報を利用することができるとともに、広告出稿主にとっては広告視聴者の傾向を分析することができる。リアルタイムに入手できるマーケティング情報は、様々な面で有効活用することができる。 And in this embodiment, as shown in FIG. 12, by having marketing information creation step S401, marketing information is used for the calculation processing of the reference advertising fee when the amount of accompanying information is high or the priority is high. It is possible to analyze the tendency of the advertisement viewer for the advertiser. Marketing information that can be obtained in real time can be used effectively in various ways.
　また、本実施形態の広告配信装置１は、上記の広告配信サービスを提供するため、本実施形態の広告配信プログラムに基づいて上記の広告配信プログラムにより生じる作用と同様の作用を生じさせることができる。 In addition, since the advertisement distribution apparatus 1 according to the present embodiment provides the above-described advertisement distribution service, it is possible to cause an action similar to the action caused by the advertisement distribution program based on the advertisement distribution program according to the present embodiment. .
　すなわち、本実施形態の広告配信プログラム及び広告配信装置によれば、広告視聴者にとっては興味をもって広告を視聴することができるとともに広告出稿主にとっては広告に興味のある広告視聴者のみに広告を提供することができることや端末購入代金及び通信料の無料化若しくは格安化による広告視聴者の爆発的増大などの上記種々の作用を生じるので、広告効果を向上させることができるという効果を奏する。 That is, according to the advertisement distribution program and the advertisement distribution apparatus of the present embodiment, the advertisement viewer can view the advertisement with interest and the advertisement publisher only provides the advertisement to the advertisement viewer who is interested in the advertisement. The above-mentioned various actions such as the explosive increase in the number of advertisement viewers due to the fact that it can be performed, the terminal purchase price and the communication fee are free or cheap, and the advertising effect can be improved.
　なお、本発明は、前述した実施形態などに限定されるものではなく、必要に応じて種々の変更が可能である。 It should be noted that the present invention is not limited to the above-described embodiment, and various modifications can be made as necessary.
　例えば、本実施形態においては、端末使用者自身がコンピュータのハードウェア、ソフトウェア、データなどを保有・管理する既存のコンピュータシステムを採用した一例を説明しているが、他の実施形態においては少なくともインターネット環境を有するユーザーの利用が可能なクラウドコンピューティングシステムを採用することもできる。他の実施形態においてクラウドコンピューティングを採用した場合、本実施形態の広告配信プログラム及び広告配信装置１に係る処理、その処理が実行されるコンピュータおよびコンピュータ間のネットワークは、広告視聴者以外の側（例えば、サービスを提供するシステム管理者側）に設置される。 For example, in the present embodiment, an example in which an existing computer system in which the terminal user himself owns and manages computer hardware, software, data, and the like is described is described. In other embodiments, at least the Internet It is also possible to adopt a cloud computing system that can be used by users having an environment. When cloud computing is adopted in other embodiments, the processes related to the advertisement distribution program and the advertisement distribution apparatus 1 of this embodiment, the computer on which the processes are executed, and the network between the computers are on the side other than the advertisement viewer ( For example, it is installed on the system administrator side that provides the service.
　なお、クラウドコンピューティングは、本願出願時において、一見して専門用語にも思われるが、実際には明確な合意や定義のない用語と言われている。一般的に、クラウドコンピューティングは、従来から存在するネットワーク・コンピューティング、ユーティリティコンピューティング、ＳａａＳなどを言い替えたもの、あるいはこれらの要素を含み更に発展させたもの、などとされる。

  At the time of filing this application, cloud computing seems to be a technical term at first glance, but is actually said to be a term that has no clear agreement or definition. In general, the cloud computing is assumed to be a replacement of the existing network computing, utility computing, SaaS, etc., or further developed including these elements.

Claims (8)

  1. 　インターネットにおいて配信される複数の広告の中から広告視聴者が前記広告視聴者の通信端末機に対して積極的に配信を希望する特定広告に関連するキーワード、ジャンル名その他の広告選択条件を記憶させる広告選択条件記憶ステップと、
    　広告サーバに記憶された複数の前記広告にそれぞれ付与された複数の付随情報が入力された広告情報テーブルに基づいて前記広告選択条件と同一若しくは近似又は関連する付随情報を有する１又は２以上の前記特定広告を選択する特定広告選択ステップと、
    　前記特定広告選択ステップにより選択された１又は２以上の前記特定広告において前記広告選択条件との適合度が高い順に又は前記適応度が同等であれば無作為に、前記広告サーバから前記インターネットを介して前記広告視聴者の通信端末機に前記１又は２以上の特定広告を配信する特定広告配信ステップと、
    　前記１又は２以上の特定広告を前記広告視聴者の通信端末機から出力する広告出力ステップと
    をコンピュータに実行させることを特徴とする広告配信プログラム。     A keyword, a genre name, and other advertisement selection conditions related to a specific advertisement that the advertisement viewer wants to actively distribute to the communication terminal of the advertisement viewer from a plurality of advertisements distributed on the Internet are stored. An ad selection condition storage step;
    One or two or more of the accompanying information that is the same, approximate, or related to the advertisement selection condition based on an advertisement information table in which a plurality of accompanying information respectively assigned to the plurality of advertisements stored in the advertisement server is input A specific ad selection step for selecting a specific ad,
    In one or more of the specific advertisements selected in the specific advertisement selection step, in order from the highest suitability with the advertisement selection condition or if the fitness is equivalent, the advertisement server randomly selects from the advertisement server via the Internet. A specific advertisement distribution step of distributing the one or more specific advertisements to the communication terminal of the advertisement viewer;
    An advertisement distribution program for causing a computer to execute an advertisement output step of outputting the one or more specific advertisements from the communication terminal of the advertisement viewer.
  2. 　前記特定広告配信ステップは、前記２以上の特定広告に対して配信順に関する優先度が設定されている場合、前記適合度の高低にかかわらず、高い前記優先度を有する前記特定広告から順に、前記広告サーバが前記２以上の特定広告を配信する
    ことを特徴とする請求項１に記載の広告配信プログラム。     In the specific advertisement distribution step, when the priority regarding the distribution order is set for the two or more specific advertisements, the specific advertisement having the high priority in order, regardless of the level of the fitness, The advertisement distribution program according to claim 1, wherein the advertisement server distributes the two or more specific advertisements.
  3. 　前記広告出力ステップにより前記特定広告が出力されたときに前記特定広告に関する質問を出題する質問出題ステップと、
    　前記質問に対する前記広告視聴者の回答を入力する回答入力ステップと、
    　前記回答が正解の場合には広告視聴手当に変更可能なポイントを前記広告視聴者に付与する正解ポイント付与ステップと
    を備えることを特徴とする請求項１に記載の広告配信プログラム。     A question assignment step for asking questions relating to the specific advertisement when the specific advertisement is output by the advertisement output step;
    An answer input step of inputting an answer of the advertisement viewer to the question;
    The advertisement distribution program according to claim 1, further comprising: a correct point granting step of granting the advertisement viewer a point that can be changed to an advertisement viewing allowance when the answer is correct.
  4. 　前記特定広告の視聴による広告視聴手当の付与を行う場合は前記広告出力ステップにより前記特定広告が出力されたことの確認ができたときに広告視聴手当に変更可能な視聴ポイントを前記広告視聴者に付与する視聴ポイント付与ステップを備える
    ことを特徴とする請求項１に記載の広告配信プログラム。     In the case of granting an advertisement viewing allowance by viewing the specific advertisement, a viewing point that can be changed to an advertisement viewing allowance when the advertisement output step confirms that the specific advertisement has been output to the advertisement viewer. The advertisement distribution program according to claim 1, further comprising a viewing point granting step.
  5. 　前記広告視聴者の通信端末機にインストールされたオペレーションシステムの起動完了直後に又は前記起動完了直後から所定の間隔をもって、前記広告視聴者の通信端末機から前記特定広告を所定の時間だけ強制出力する広告出力時間調整ステップを備える
    ことを特徴とする請求項１に記載の広告配信プログラム。     The specific advertisement is forcibly output from the communication terminal of the advertisement viewer for a predetermined time immediately after the operation system installed in the communication terminal of the advertisement viewer is completed or at a predetermined interval immediately after the completion of the activation. The advertisement distribution program according to claim 1, further comprising an advertisement output time adjustment step.
  6. 　前記広告出力ステップにより前記特定広告が出力されている時間内において前記広告視聴者の通信端末機への入力を無効若しくは制限する広告時入力制限ステップを備える
    ことを特徴とする請求項１に記載の広告配信プログラム。     The method according to claim 1, further comprising: an advertisement input restriction step of invalidating or restricting an input to the communication terminal of the advertisement viewer within a time during which the specific advertisement is output by the advertisement output step. Advertising distribution program.
  7. 　前記広告視聴者の通信端末機は、端末販売会社から端末購入時支払額を無料又は一部有償にて提供されており、
    　前記広告視聴手当は、前記特定広告を出稿した広告出稿主から、前記広告視聴者の通信端末機へのインターネット接続サービスを提供するプロバイダに支払われるとともに、
    　前記特定広告の配信に応じて前記広告視聴者に支払われる広告視聴手当を計算する手当計算ステップと、
    　前記端末販売機及び前記プロバイダから請求される端末購入代金及び通信料に関する費用情報、及び、前記広告視聴手当に関する手当情報を記憶する金銭情報記憶ステップと、
    　前記金銭記憶ステップに記憶された前記費用情報及び前記手当情報に基づき、前記端末購入代金及び前記通信料に前記広告視聴手当を充当して生じた差額を算出する差額算出ステップと
    を備えることを特徴とする請求項１に記載の広告配信プログラム。     The advertising viewer's communication terminal is provided free of charge at the time of terminal purchase from the terminal sales company or partially paid,
    The advertisement viewing allowance is paid from an advertiser who has posted the specific advertisement to a provider that provides an Internet connection service to the communication terminal of the advertisement viewer.
    An allowance calculating step of calculating an advertisement viewing allowance paid to the advertisement viewer in accordance with the delivery of the specific advertisement;
    Money information storage step for storing cost information related to a terminal purchase price and a communication fee charged by the terminal vending machine and the provider, and allowance information related to the advertisement viewing allowance;
    A difference calculating step of calculating a difference generated by applying the advertisement viewing allowance to the terminal purchase price and the communication fee based on the cost information and the allowance information stored in the money storing step. The advertisement distribution program according to claim 1.
  8. 　請求項１から請求項７のいずれか１項に記載の広告配信プログラムに基づいて、コンピュータ・ネットワークを介して接続された前記広告視聴者の通信端末機に対して前記広告配信プログラム関連サービスを提供する
    ことを特徴とする広告配信装置。 

          The advertisement distribution program-related service is provided to the communication terminal of the advertisement viewer connected via a computer network based on the advertisement distribution program according to any one of claims 1 to 7. An advertisement distribution apparatus characterized by:

PCT/JP2011/062901 2010-11-04 2011-06-06 Advertisement delivery program and advertisement delivery device WO2012060127A1 (en)

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002015210A (en) * 2000-06-29 2002-01-18 Nec Corp Terminal device, and advertisement providing system and advertisement providing method using the same
JP2002108924A (en) * 2000-09-29 2002-04-12 Dainippon Printing Co Ltd Device and method for selecting information, and information providing device
JP2002269454A (en) * 2000-12-05 2002-09-20 Keiichi Kato Advertisement distribution system
JP2002320051A (en) * 2001-04-23 2002-10-31 Masato Kino Advertisement viewing privilege system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002015210A (en) * 2000-06-29 2002-01-18 Nec Corp Terminal device, and advertisement providing system and advertisement providing method using the same
JP2002108924A (en) * 2000-09-29 2002-04-12 Dainippon Printing Co Ltd Device and method for selecting information, and information providing device
JP2002269454A (en) * 2000-12-05 2002-09-20 Keiichi Kato Advertisement distribution system
JP2002320051A (en) * 2001-04-23 2002-10-31 Masato Kino Advertisement viewing privilege system

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