WO2011156765A2 - Dispositif d'affichage dynamique - Google Patents

Dispositif d'affichage dynamique Download PDF

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Publication number
WO2011156765A2
WO2011156765A2 PCT/US2011/040059 US2011040059W WO2011156765A2 WO 2011156765 A2 WO2011156765 A2 WO 2011156765A2 US 2011040059 W US2011040059 W US 2011040059W WO 2011156765 A2 WO2011156765 A2 WO 2011156765A2
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WO
WIPO (PCT)
Prior art keywords
dynamic
printed sheet
frame
display device
dynamic printed
Prior art date
Application number
PCT/US2011/040059
Other languages
English (en)
Other versions
WO2011156765A3 (fr
Inventor
Edward Poirier
Original Assignee
Speciaity Printing, Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Speciaity Printing, Llc filed Critical Speciaity Printing, Llc
Publication of WO2011156765A2 publication Critical patent/WO2011156765A2/fr
Publication of WO2011156765A3 publication Critical patent/WO2011156765A3/fr

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/20—Illuminated signs; Luminous advertising with luminescent surfaces or parts
    • G09F13/22—Illuminated signs; Luminous advertising with luminescent surfaces or parts electroluminescent
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
    • G09G2380/00—Specific applications
    • G09G2380/06—Remotely controlled electronic signs other than labels

Definitions

  • the present invention generally relates to a dynamic display for advertising, informational, instruction and other sign material and, more specifically, to a display with a dynamic printed illuminating sheet material mounted in a frame including a control unit and a power supply.
  • graphic displays In retail environments, such as shops, supermarkets and convenience stores, it is known to mount graphic displays to product shelves, refrigerator doors, free-standing product racks or a wall for the purpose of promoting certain products.
  • the graphic displays generally offer static two-dimensional images, such as a glossy printed image of the associated product, that sometimes include additional information about the product, such as a promotional offer, a coupon or an endorsement.
  • One such graphic display may be found on a product-specific freestanding rack, often made of cardboard, having large images featured
  • product-holding shelves that integrate the product into the display and an informational area featuring contest information or peel-away coupons.
  • Graphic displays have numerous benefits. For instance, graphic displays draw attention to the advertised product and differentiate the product in a crowded retail space featuring numerous substitute and alternative goods. In addition, graphic displays are affordable, highlight the display area of the product in a limited, but valuable, way, and can be deployed in various locations throughout the retail establishment.
  • graphic displays are sometimes dull and fail to attract significant attention or engage the customer.
  • graphic displays are often produced using substantially the same materials as the product packaging. On the one hand, this helps create a uniform advertising presence. On the other hand, this causes the graphic display to have little impact above and beyond the impact that additional product placement would generate. In essence, graphic displays fail to attract attention in a distinct, complementary or synergistic way relative to the product packaging.
  • graphic displays may require a significant amount of time and resources to update or change between advertising campaigns. For instance, a free standing rack dedicated to one campaign would need all merchandise to be transferred to a new rack and the old rack would be discarded in its entirety.
  • Dynamic displays have a number of benefits. Televisions, for example, generate a more dynamic, luminous and engaging message that is more effective than static graphic displays. In addition, television-based advertising includes audio tracks that complement the video message and attract attention using a second sensory stimulus.
  • television advertising must either create a lengthy sequence of advertisement for a single product or feature numerous disparate products. This limitation negatively impacts the value of a television in the midst of a retail environment, such as in a product shelf.
  • televisions cannot be deployed as widely as graphic displays. For instance, televisions require an on-line power source to operate and are, thus, limited to applications accessible by, or require installation of, a wired power supply.
  • televisions may confront operational issues if mounted in some environments, such as inside of a refrigerator where condensation and cold temperatures might damage the device. Further, televisions are bulky, heavy and may face an increased risk of damage if mounted in a precarious location, such as on top of a free-standing display rack.
  • the object of the present invention is, therefore, to provide a display device, which, among other desirable attributes, significantly reduces or overcomes the above-mentioned deficiencies of prior displays.
  • the present invention provides a dynamic display device that includes: a frame having a display area; a dynamic printed sheet mounted to the display area and having front and rear sides, wherein a graphic layer is printed on the front side, a circuit layer is printed on the rear side.
  • the circuit layer includes at least one electrode connected to at least one electroluminescent layer and a control code indicia.
  • a control unit is disposed in the frame and has electrodes that electrically activate the at least one electroluminescent layer and a control code reader for reading the control code indicia.
  • the control unit is configured to regulate operation of the at least one electroluminescent layer based on the control code indicia.
  • a dynamic printed sheet includes: a sheet having a front side and a rear side; a graphic layer printed on the front side and including an image with at least one gap, wherein the at least one gap is at least minimally translucent.
  • a circuit layer is printed on the rear side and includes at least one electrode connected to at least one electroluminescent layer.
  • the at least one electroluminescent layer substantially corresponds to the position of the at least one gap of the image on the front side.
  • a control code indicia on the sheet provides the operating instructions for the at least one electroluminescent layer.
  • the dynamic printed sheet includes a translucent or transparent sheet having a graphic layer printed on a front side thereof and a circuit layer with control code indicia printed on a rear side thereof.
  • a control unit regulates the operation of the dynamic printed sheet based, at least in part, on the control code indicia printed thereon.
  • Both the dynamic printed sheet and the control unit are encased in a frame that includes a wireless power source, such as a solar cell, for the display device.
  • FIG. 1 illustrates a functional diagram of a dynamic display device according to the present invention.
  • FIG. 2 illustrates a circuit diagram of a dynamic display device according to a preferred embodiment of the present invention.
  • FIG. 3 illustrates an exploded perspective view of a dynamic printed sheet according to one embodiment of the present invention.
  • FIG. 4 illustrates a front view of the dynamic printed sheet according to the embodiment of FIG. 3.
  • FIG. 5 illustrates a rear view of the dynamic printed sheet according to the embodiment of FIG. 3.
  • FIG. 6 illustrates a top-feed frame of a dynamic display device according to one embodiment of the present invention.
  • FIG. 7 illustrates an envelope frame of a dynamic display device according to another embodiment of the present invention.
  • FIG. 8 illustrates a frame including a front-mounted, inclined solar cell according to one embodiment of the present invention.
  • FIG. 9 illustrates a frame including a front-mounted, vertically-oriented solar cell according to another embodiment of the present invention.
  • FIG. 10 illustrates a frame including a rear-mounted solar cell and a mounting mechanism according to another embodiment of the present invention.
  • FIG. 11 illustrates a frame including a top-mounted solar cell and a mounting mechanism according to another embodiment of the present invention.
  • FIG. 12 illustrates a dynamic printed sheet including a bar code control code indicia according to one embodiment of the present invention.
  • FIG. 13 illustrates a frame including an optical code reader and a detent spring biased triangular tab retaining mechanism for use with the dynamic printed sheet of FIG. 13 according to one embodiment of the present invention.
  • FIG. 14 illustrates a frame including an optical code reader and a square plug retaining mechanism for use with the dynamic printed sheet of FIG. 13 according to another embodiment of the present invention.
  • FIG. 15 illustrates a dynamic printed sheet including a binary electrical contact interface control code indicia according to one embodiment of the present invention.
  • FIG. 16 illustrates a frame including an electrical contact code reader and a conical pin retaining mechanism for use with the dynamic printed sheet of FIG. 15 according to one embodiment of the present invention.
  • FIG. 17 illustrates a dynamic printed sheet including a memory chip with electrical contacts control code indicia according to one embodiment of the present invention.
  • FIG. 18 illustrates a frame including an electrical contact code reader and a vacuum-based sheet retaining mechanism for use with the dynamic printed sheet of FIG. 17 according to one embodiment of the present invention.
  • FIG. 19 illustrates a dynamic printed sheet including a magnetic memory strip control code indicia according to one embodiment of the present invention.
  • FIG. 20 illustrates a frame including a magnetic strip code reader and a cylindrical pin retaining mechanism for use with the dynamic printed sheet of FIG. 19 according to one embodiment of the present invention.
  • FIG. 21 illustrates a dynamic printed sheet including a magnetic memory chip control code indicia according to one embodiment of the present invention.
  • FIG. 22 illustrates a frame including a magnetic chip reader and a flap retaining mechanism for use with the dynamic printed sheet of FIG. 21 according to one embodiment of the present invention.
  • FIG. 23 illustrates a free standing rack frame including multiple dynamic display sheets according to one embodiment of the present invention.
  • FIGS. 24-27 illustrate dynamic display devices according to a number of other exemplary embodiments of the present invention.
  • the dynamic display device 10 includes a frame 12 having a mounting mechanism 14 for mounting the frame 12 to a fixture in its intended environment, such as a shelf, support or wall.
  • the frame 12 also includes a display area 16 that is used to receive and display a dynamic printed sheet 18 in a predetermined position.
  • the dynamic printed sheet 18 is retained in the display area 16 by a pair of coupling or retention mechanisms 20, 22, which can optionally include a securing or locking mechanism.
  • the frame 12 also has a display adjustment mechanisms 24 that interacts with the dynamic printed sheet 18 or a corresponding display adjusting mechanism 26 of the dynamic printed sheet 18 to alter how the dynamic printed sheet 18 is presented within the display area 16.
  • the display adjustment mechanisms 24, 26 can include a polarizing or louvered lens that reduces the visible angle of the dynamic printed sheet 18; a bending mechanism that enables the frame 12 to be bent into a concave or convex shape in order to engage a wide array of fixtures and also alter the visible angle and effect of the dynamic printed sheet 18; a colored film that alters the
  • the dynamic printed sheet 18 is a printed
  • the dynamic printed sheet 18 is connected to and regulated by a control unit 30.
  • the control unit 30 is, in turn, connected to and powered by a power supply 32.
  • FIG. 2 a circuit diagram of the dynamic display device 10 is shown.
  • the control unit 30 which includes a processor 40 and memory 42, is electrically connected to an input control code reader 44 and output control electrodes 46 that are in communication with an output control code indicia 48 on the dynamic printed sheet 18 and input control electrodes 50 of the dynamic printed sheet 18, respectively.
  • the control code reader 44 reads the control code indicia 48 of the dynamic printed sheet 18, which is used to regulate operation of electroluminescent elements 52 of the dynamic printed sheet 18.
  • the control unit 30 transmits control signals based at least in part on the control code indicia 48 to the electroluminescent elements 52 via the control electrodes 46, 50.
  • the control code indicia 48 is in the form of one of two structures.
  • the control code indicia 48 can indicate which routine of a plurality of predefined routines stored in the memory 42 of the control unit 30 is to be implemented.
  • Each predefined routine can be identified by a leading F (in hex) bit in the control code.
  • a first predefined routine e.g., represented by code # F001 (in hex)
  • a first predefined routine can be associated with a one (1) control electrode protocol that alternates the electroluminescent elements 52, collectively, between an on- and an off-state at 1- second intervals.
  • a second predefined routine (e.g., represented by code # F5A2 (in hex)) can be associated with a sixteen (16) control electrode protocol that activates the electroluminescent elements 52, individually, in a manner synchronized with the Star-Spangled Banner or some other song.
  • the number of predefined routines stored in the control unit 40 is only limited by the amount memory 42.
  • the control code indicia 48 can indicate a customized routine.
  • the customized routine describes the exact instructions for operating the specified number of electroluminescent elements 52 for a specified amount of time prior to instituting a loop.
  • the customized routine can also describe how and when to alter the routine in response to external stimulus. For example, if the dynamic display device 10 senses that a customer has approached, the control unit 30 might indicate, based on the control code indicia 48, that the electroluminescent elements 52 are to flash repeatedly for three-seconds before returning to the looped instructions.
  • the control unit 30 is connected to an input/ output device 54, such as a radio frequency input/ output device 56, that enables a user to interact with the control unit 30.
  • the input/ output device 54 can be utilized to upload software updates (i.e., energy saving algorithms and command protocols) into the control unit 30 or to enact a uniform control of several dynamic display devices 10 (i.e., to synchronize numerous display devices).
  • the control unit 30 is also connected to a number of sensors 58.
  • the input received from the sensors 58 impacts the operation of the control unit 30 and, in particular, the regulation of the electroluminescent elements 52 of the dynamic printed sheet 18.
  • the sensors 58 include a clock 60, a light meter 62, a motion detector 64 and a number of internal sensors 66 that monitor the operation of the components of the dynamic display device 10. If the motion detector 64 indicates that a customer has approached the dynamic display device 10, the control unit 30 may alter the regulation of the electroluminescent elements 52 from the ongoing routine, for example, to flash for three-seconds before returning to the instructions.
  • control unit 30 is also connected to an auditory output device, such as speakers 68, which are regulated in accordance with the instructions specified by the control code indicia 48.
  • an auditory output device such as speakers 68
  • the control unit 30 is electrically connected to the power supply 32.
  • the power supply 32 includes a battery 70, such as three AAA batteries, for storing buffer power and a power generation device 72 for providing a new source of power to enable prolonged operation of the dynamic display device 10 in a wireless manner.
  • the power generation device 72 is specifically selected based on the operating environment and the power demands of the dynamic display device 10. For example, a kinetic-to-electrical converter 74 can be utilized for a door-mounted display, and a thermal-to-electric converter 76 can be utilized for a freezer-mounted display. These power generation devices 74, 76 are mounted internally within the frame 12.
  • a solar cell device 80 is used and the frame 12 includes an opening 82 that enables the solar cell device 80 to receive light from the surrounding environment and transmit the captured energy to the control unit 30.
  • the power supply 32 also includes a plug in adapter 84 that enables the dynamic display device 10 to be recharged using a
  • FIGS. 3-5 an example of a dynamic printed sheet 18 of the present invention is shown.
  • the dynamic printed sheet 18 is formed by printing a graphic layer 90 and a circuit layer 92 on opposite sides of an at least minimally translucent sheet 94.
  • the translucent sheet 94 is fully transparent, such as a Mylar sheet.
  • the diffusive effect of the translucent sheet 94 may be desireable to create a more uniform or muted effect from the luminous components of the dynamic printed sheet 18.
  • the graphic layer 90 in one form shown in FIG. 4, features a smiley face image printed, for example, in yellow, on a contrasting color background, that is also printed on a front side 96 of the translucent sheet 94.
  • the graphic layer 90 includes portions that are left blank (i.e., transparent) or at least translucent, such as portions corresponding to the mouth and eyes of the smiley face.
  • the circuit layer 92 is printed on a rear side 98 of the dynamic printed sheet 18, and provides an electroluminescent image in registration with the graphic layer 90 on the front side 96.
  • the circuit layer 92 is itself, made of multiple layers as follows. First, a conductive silver layer 100 is formed on the translucent sheet 94.
  • the silver layer 100 includes a series of electrical contacts 102 (i.e., collectively the control electrodes 50) formed on an edge of the translucent sheet 94 and associated conductors 104 that extend from the electrical contacts 102.
  • a dielectric layer 104 is formed on top of the silver layer 100.
  • the dielectric layer 104 acts as an insulator and is formed with openings or gaps, for example, at the eyes and mouth of the smiley face image, to enable contact to be made with the silver layer 100.
  • a phosphor layer 106 forming the electroluminescent elements 52, is formed in the gaps of the dielectric layer 104.
  • the phosphor layer 106 is formed such that electrical contact is made with the silver layer 102.
  • the phosphor layer 106 may include numerous layers of different combinations of phosphorous materials that, when electrically activated, emit different colors of light. For instance, each of the blank portions of the dielectric layer 104 may be filled with a different phosphor composition (i.e., any combination of colored phosphor layers), which are connected with different conductors of the silver layer 100 for control.
  • each of the blank portions is treated with a range of colored labels and / or day-glow color prints and, then, a single phosphor layer 106 of uniform color (i.e., that emits substantially pure white light) is applied thereto.
  • a conductive layer 108 which may be transparent for
  • the conductive layer 108 seals the phosphor layer 106 to reduce fading thereof and connects to ground (i.e., one of the electrical contacts 102).
  • the control code indicia 48 which, as shown in FIGS. 3 and 5, is a pair of bar codes 110, 111, is formed along opposing edges of the dynamic printed sheet 18 on the circuit layer 92.
  • One of the bar codes 110 is a uniform code of bars that are formed at fixed intervals along the edge of the dynamic printed sheet 18 and the other of the bar codes 111 embodies the data or information of the control code indicia 48.
  • the control code reader 44 utilizes the uniform code of the first bar code 110 to calibrate its sensors to, then, accurately read the second bar code 111 containing the crucial data.
  • registration holes 112 are formed in some of the corners thereof.
  • the holes 112 form a part of the retaining mechanism 20 of the dynamic printed sheet 18 and hold the dynamic printed sheet 18 in precise registration with the frame 12.
  • a top-feed frame 114 of one embodiment of the present invention is shown.
  • the top-feed frame 114 includes an inlet slot 116 formed in a top surface thereof.
  • the slot 116 connects to the display area in the frame 112 that includes a transparent window 118.
  • a rear wall 120 of the display area includes electrical contacts 122 (i.e., the control electrodes 46), and a bar code reader 124 (i.e., the control code reader 44).
  • the inner cavity of the top-feed frame 114 is, preferably, formed of an elastically deform able material and shaped to narrow toward the electrical contacts 122 so that the dynamic printed sheet 18 is pressed firmly into contact with the electrical contacts 122.
  • the pressure-based connection of the dynamic printed sheet to the frame ensures proper and consistent connection of the dynamic printed sheet 18 and the electrical contacts 122, eliminates the need for additional connecting elements and facilitates replacement of dynamic printed sheets 18.
  • the top-feed frame 114 also includes release levers 126 that are actuated to release of the retention mechanism (not shown).
  • the envelope frame 130 has a substantially rectangular rear portion 132 that includes the display area in the frame 130 for housing a dynamic printed sheet 18.
  • the rear portion 132 houses the electrical contacts 134 and the bar code reader 136, as well as registration pins 138 (i.e., the retention mechanism 22) that are positioned at each corner of the display area.
  • the envelope frame 130 also has a substantially rectangular front portion 140 that is connected to the rear portion 132 by hinges 142.
  • the front portion 140 has a transparent window 144 disposed thereon.
  • An inner surface 146 of the front portion 140 is made from an elastically deformable material, such as foam, so that, when a dynamic printed sheet 18 is inserted into the display area of the frame 130 and the front portion 140 is pressed firmly against the rear portion 132, the dynamic printed sheet 18 is pressed toward the electrical contacts 134 and the bar code reader 136 to ensure proper and consistent connection of the dynamic printed sheet 18 and the control unit 30.
  • the frame 150 is substantially L-shaped and has the display area in the vertical part of the frame 150 and an array of solar cells 152 disposed on an inclined, frontward protruding surface 154 of the frame 150.
  • the frames are substantially rectangular and the array of solar cells are disposed at various positions on the frames, including: for a frame 156, solar cells 158 are disposed on a vertical, frontward facing surface 160 (see FIG. 9); for a frame 162, solar cells 164 are disposed on a vertical, rearward facing surface 166 (see FIG. 10); and for a frame 168, solar cells 170 are disposed along a horizontal, top surface 172 (see FIG. 11).
  • the array of solar cells of each frame maximizes light reception for different environments.
  • the frames 162, 168 include a pair of pear- shaped openings 174, 176 (i.e., the retention mechanism 22) that are fitted to receive, for example, a head of a screw or the knob on the rear of a suction cup.
  • the pear-shaped openings 174, 176 particularly in conjunction with a range of possible hooks, fasteners and other intermediate components, enable the frames 162, 168 to be mounted to a wide variety of environments, including a free standing rack, a shelf of a freezer, or a wall.
  • FIGS. 12-20 a portion of several preferred embodiments of dynamic printed sheets and cooperating frames of the present invention are shown.
  • control code indicia control code reader and
  • FIG. 12 a portion of the dynamic printed sheet 180 having a printed bar code 182 and a rectangular slotted opening 184 formed in a corner of the dynamic printed sheet 180 is shown.
  • FIG. 13 a portion of a top-feed frame 186 designed to receive the dynamic printed sheet 180 of FIG. 12 is shown.
  • the frame 186 has an optical sensor 188 positioned along the movement path of the dynamic printed sheet 180 into a display area 190 of the frame 186, whereby insertion of the dynamic printed sheet 180 into the frame 186 causes the printed bar code 182 to pass in front of the optical sensor 188.
  • the frame 186 also includes a triangular retaining tab 192 that is spring biased toward the front of the frame 186.
  • the triangular retaining tab 192 is positioned to correspond with the rectangular slotted opening 184 when the dynamic printed sheet 180 is inserted into the frame 186.
  • a first surface 194 of the triangular retaining tab 192 which faces toward the inlet of the frame 186, is sloped gradually such that insertion of the dynamic printed sheet 180 will move the triangular retaining tab 192 into the frame 186, against the pressure of the detent spring and out of the path of the dynamic printed sheet 180.
  • a second surface 196 of the triangular retaining tab 190 which faces away from the inlet of the frame 182, is steeply sloped so that the dynamic printed sheet 180 is retained in the display area of the frame 186 when the triangular retaining tab 192 is inserted into the rectangular slotted opening 184 of the dynamic printed sheet 180.
  • a release lever 198 is disposed along a side of the frame 186 that, when actuated, causes the triangular retaining tab 192 to move into the frame 186 and withdrawn from the path of movement of the dynamic printed sheet 180.
  • the dynamic printed sheet 180 can be withdrawn and a new dynamic printed sheet with another graphic design can be inserted.
  • FIG. 14 a portion of an envelope frame 200 designed to receive the dynamic printed sheet 180 of FIG. 12 is shown.
  • the frame 200 includes a viewing window 202 that is in registration with the printed bar code 182 of the dynamic printed sheet 180 when inserted into the frame 200.
  • an angled mirror 204 and a rotating mirror 206 are provided to redirect an optical sensing beam from an optical sensor 208 onto the printed bar code 182.
  • the rotating mirror 206 is, preferably, disposed on an opposing side of the frame 200 from the angled mirror 204 and the viewing window 202 to reduce the amount of rotation required to redirect the beam from the optical sensor 208 onto the printed bar code 182.
  • the frame 200 includes fixed rectangular pins 210 that are positioned to correspond with the rectangular slotted openings 184 of the dynamic printed sheet 180 when inserted into the frame 200.
  • the electric conductor array 222 is made of a series of sensing electrical contacts 224 formed on the dynamic printed sheet 220, for instance, during the printing of the silver layer of the circuit layer, and a common line 226 that is electrically connected to each of the electrical contacts 224.
  • a circular hole 228 is formed in a corner of the dynamic printed sheet 220.
  • the electrical contact array 232 is a series of elastically deformable bent conductive arms 234, 236 that are positioned to engage the electrical conductor array 232 of the dynamic printed sheet 220 when inserted into the frame 230.
  • the conductive arm 236 that corresponds to the common line 226, the other conductive arms 234 can be sensed to read the code represented by the electrical conductor array 222.
  • a conical pin 238 is disposed in a corner of the frame 230 for engaging the circular hole 228 of the dynamic printed sheet 220.
  • FIG. 17 a portion of a dynamic printed sheet 240 with an embedded microchip with electrical contacts 242 is shown.
  • the microchip 242 contains the instructions used by the control unit 30 to control the dynamic printed sheet 240.
  • the electrical contact array 252 is a series of elastically deformable bent conductive arms that operate in a substantially similar manner to the arms 234, 236, as discussed above. However, rather than reading the configuration of the set of electrical conductor array 222, the electrical contact array 252 communicates with the microchip 242 to determine the operational code (i.e., instructions) for the dynamic printed sheet 240.
  • the frame 250 also includes a small opening 254 that is in communication with a display area 156 of the frame 250.
  • the small opening 254 is also in communication with a pneumatic pump 256 that is actuated from a rear or a side of the frame 250 to create a vacuum next to the dynamic printed sheet 240 when inserted in the frame 250.
  • the vacuum action retains the dynamic printed sheet 240 in the frame 250.
  • FIG. 19 a portion of a dynamic printed sheet 260 having a magnetic memory strip 262 is shown.
  • the magnetic memory strip 262 contains the instructions used by the control unit 30 to regulate the dynamic printed sheet 260.
  • a circular hole 264 is formed in a corner of the dynamic printed sheet 260.
  • FIG. 20 a portion of a frame 270 with a magnetic strip reader 272 for reading the instructions from the magnetic memory strip 262 is shown.
  • the magnetic strip reader 272 is positioned along the movement path of the dynamic printed sheet 260 into a display area of the frame 270, whereby insertion of the dynamic printed sheet 260 into the frame 270 causes the magnetic memory strip 262 to pass in front of the magnetic strip reader 272.
  • the frame 270 also includes a cylindrical peg 274 that is positioned to engage the hole 264 of the dynamic printed sheet 260.
  • FIG. 21 a portion of a dynamic printed sheet 280 having a magnetic memory chip 282 is shown.
  • the magnetic memory chip 282 contains the instructions used by the control unit 30 to regulate the dynamic printed sheet 280.
  • FIG. 22 a portion of a frame 290 with a magnetic chip reader 292 for reading the instructions from the magnetic memory chip 282 is shown.
  • the magnetic chip reader 292 is positioned to align with the magnetic memory chip 282.
  • the frame 290 also includes a rounded flap 294 that overlies the corner of a display area 296 of the frame 290 and retains the dynamic printed sheet 280 therein.
  • FIG. 23 an alternative embodiment of the dynamic display device 300 of the present invention is shown.
  • the frame 302 is 306, 308 into a free-standing rack that has a front panel 310 and two side panels 312, 314 underlying a two-tiers of product holding shelving 316, 318.
  • Dynamic printed sheets 320 are shaped and fitted to be received by the panels 310, 312, 314.
  • only one of the dynamic printed sheets, such as the dynamic printed sheet 320 mounted in the front panel 310 includes control code indicia 322.
  • a control unit 324 housed in the frame 302 can read the control code indicia 322 and output control signals for each of the dynamic printed sheets 320 based thereon.
  • FIGS. 24-27 illustrative embodiments of alternative dynamic display devices of the present invention are shown.
  • a dynamic display device 330 having a dynamic printed sheet 332, which depicts an advertisement for "Mega Burger", mounted to a frame 334 is shown.
  • a dynamic display device 340 having a frame 342 with solar cells 344 and suction cups 346 (i.e., retention mechanisms) attached thereto is shown.
  • a dynamic display device 350 having a frame 352 with a dynamic printed sheet 354 and solar panels 356 mounted thereto is shown.
  • a dynamic display device 360 having a curved envelope frame 362 is shown.
  • the dynamic printed sheet and the frame of the present invention may be sized and shaped in any number of configurations based, in part, on the constraints of the environment in which the dynamic display device is to be deployed.
  • the dynamic display device of the present invention is applicable in a wide range of environments.
  • the dynamic display device may be used in commercial (e.g., retail) environments for advertising, informational and safety (e.g., fire /"exit” signs) purposes.
  • the dynamic display device can also be used at home in sports memorabilia, art, decorative and safety purposes.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)
  • Electroluminescent Light Sources (AREA)

Abstract

L'invention porte sur une feuille imprimée dynamique et sur un dispositif d'affichage dynamique qui l'utilise. La feuille imprimée dynamique comprend une couche graphique imprimée sur une face avant de celle-ci et une couche de circuit imprimée sur une face arrière de celle-ci. La couche graphique comprend une image comportant des espaces qui sont translucides au moins de façon minimale. La couche de circuit comprend des couches électroluminescentes qui sont positionnées de façon à correspondre aux espaces. La feuille imprimée dynamique comprend également des indices de code de commande qui indiquent la manière dont les couches électroluminescentes doivent être actionnées. Le dispositif d'affichage dynamique comprend un cadre sur lequel est montée la feuille imprimée dynamique, et une unité de commande pour lire les indices de code de commande et réguler le fonctionnement de la feuille imprimée dynamique. Le dispositif d'affichage dynamique peut également comprendre une alimentation sans fil qui alimente le fonctionnement de l'unité de commande et de la feuille imprimée dynamique.
PCT/US2011/040059 2010-06-10 2011-06-10 Dispositif d'affichage dynamique WO2011156765A2 (fr)

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US35351710P 2010-06-10 2010-06-10
US61/353,517 2010-06-10

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WO2011156765A3 WO2011156765A3 (fr) 2012-03-01

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017127943A1 (fr) * 2016-01-29 2017-08-03 Alain Carel Circuit imprimé souple
WO2023018486A1 (fr) * 2021-08-09 2023-02-16 Johnson Elvis Cadre d'alimentation solaire pour téléviseur à écran plat à montage mural

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JP2007171977A (ja) * 1998-12-28 2007-07-05 Semiconductor Energy Lab Co Ltd 表示装置
KR20100041271A (ko) * 2008-10-13 2010-04-22 주식회사니즈텍 광고문안 디스플레이 장치

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JP2007171977A (ja) * 1998-12-28 2007-07-05 Semiconductor Energy Lab Co Ltd 表示装置
JP2004110377A (ja) * 2002-09-18 2004-04-08 Hitachi Ltd 情報表示方法及びシステム
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WO2017127943A1 (fr) * 2016-01-29 2017-08-03 Alain Carel Circuit imprimé souple
US10462906B2 (en) 2016-01-29 2019-10-29 Alain Carel Flexible printed circuit
WO2023018486A1 (fr) * 2021-08-09 2023-02-16 Johnson Elvis Cadre d'alimentation solaire pour téléviseur à écran plat à montage mural

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