WO2011090358A2

WO2011090358A2 - Method for preventing unnecessary advertisements and an apparatus using the same

Info

Publication number: WO2011090358A2
Application number: PCT/KR2011/000516
Authority: WO
Inventors: 차달라파카니란잔; 페누곤다찬드라세카르
Original assignee: 엘지전자 주식회사
Priority date: 2010-01-25
Filing date: 2011-01-25
Publication date: 2011-07-28
Also published as: WO2011090358A3

Abstract

A method by which user equipment manages mobile advertisements according to one embodiment of the present invention comprises: receiving an input signal to determine an advertisement to avoid; extracting from metadata of the advertisement categories for the advertisement that has been determined by the input signal; outputting category information that includes an upper category, a lower category or relevant categories of the extracted categories; receiving a selection input for selecting at least one category to avoid among the extracted category information; generating report data that includes the selected category information according to the category selection input signal; and transferring a message including the generated report data to an advertisement server.

Description

Method for preventing unnecessary advertisement and device using same

The present disclosure relates to a communication device, and more particularly, to a communication device for receiving and displaying an advertisement.

Since a mobile terminal generally belongs to one user, it is an extremely personal device that can be a target of communication, a consumer of specific content, or an advertisement. Accordingly, in mobile advertisements, that is, advertisement providers, advertisement providers selected by a specific pattern may be provided to mobile terminals of respective users by targeting appropriate users. The advertisement providers may further be able to provide more suitable advertisements by updating personal usage patterns in consideration of user interaction with advertisements provided to the mobile terminal.

In a mobile advertising system, there are techniques for providing a response pattern to an advertisement provided to a mobile terminal to promote the benefits of a user of the terminal and an advertisement provider. However, there are cases where a malicious advertisement provider abuses the advertisement selection process to increase the rate at which his advertisement is delivered. To this end, a mobile advertising system requires a method of preventing unnecessary or unsuitable advertisements from being excluded in a subsequent advertisement selection process.

Therefore, the present specification is to disclose a method for preventing unnecessary advertising by the terminal. In detail, the present disclosure discloses a method for managing a filter used for advertisement selection of an advertisement server of a local storage of an terminal and an advertisement server in order to avoid unnecessary advertisement. To this end, the present disclosure discloses a method of generating report data for reporting an advertisement to be avoided by the terminal, and a method of managing a filter of an advertisement server using the report data.

In addition, the present disclosure discloses a specific method for the terminal to report information about the advertisement to be avoided. Specifically, the present disclosure discloses a method for generating report data using hierarchical category information to which an advertisement belongs to an advertisement to be avoided and additionally a method for generating report data using context data of the terminal.

In order to solve the above problems, the present disclosure provides a method for a mobile terminal to manage a mobile advertisement.

The method includes receiving an input signal for determining an advertisement to be avoided; Extracting a category of the advertisement from metadata of the advertisement determined by the input signal; Outputting category information including an upper category, a lower category, or an associated category of the extracted category; Receiving a selection input for selecting one or more categories to avoid from the output category information; Generating report data including category information selected according to the category selection input signal; And transmitting a message including the generated report data to an advertisement server.

In addition, the generated report data may be used in the advertisement selection process of the advertisement server.

The generated report data may include additional information including at least one of situation data of the terminal, an identifier of the advertisement, a type of the advertisement content, and a type of the advertisement, wherein the additional information includes the selected category information. Together it can be used in the server selection process of the advertisement.

In addition, the message may further include management information for the avoidance filter, wherein the avoidance filter may be used to determine an advertisement to be excluded based on the report data during advertisement selection.

In addition, the management information on the avoidance filter may be at least one of generation, update, deletion, and confirmation.

The message including the report data may be at least one of an advertisement request message, an advertisement metric report message, and a mobile advertisement rule request message.

In addition, the method may further include removing the advertisement determined as the avoiding target on the display unit.

On the other hand, in order to solve the above problems the present specification provides a terminal for managing a mobile advertising.

The terminal includes a display unit; An input unit configured to receive an input signal for determining whether an advertisement output on the display unit is an evasion target; And a control unit configured to generate report data for an advertisement determined by the input signal received through the input unit, and to deliver a message including the generated report data to an advertisement server, wherein the control unit reports the advertisement. Extracting a category of the advertisement to generate data; Outputting category information including an upper category, a lower category, or an associated category of the extracted category to the display unit; Receiving a selection input for selecting one or more categories to avoid among the outputted category information through the input unit; And generating report data including category information selected according to the category selection input signal.

In addition, the controller may be further configured to remove the advertisement determined as the avoiding target on the display unit.

The terminal according to the embodiment of the present disclosure prevents the reception of spam advertisements or advertisements not suitable for the user. The terminal may select and report the advertisement to be avoided using the user's input or context data to the advertisement server.

1 illustrates the configuration of a mobile advertising system and related entities in accordance with one embodiment of the technology disclosed herein.

2 illustrates a registration process for an advertisement engine and an advertisement server when a new advertisement application is installed in the terminal.

3 illustrates a procedure performed by the terminal to display an advertisement and a procedure of reporting advertisement information to be avoided.

4 exemplarily illustrates hierarchical keywords applied to avoiding filters.

5 illustrates a modified embodiment of the technology disclosed herein.

The technology disclosed herein applies to mobile advertising systems. However, the technology disclosed in the present specification is not limited thereto, and may be applied to all communication systems and methods to which the technical idea is applicable and other systems and methods related to mobile advertisements. In addition, the technology disclosed herein may be applied to various contents provided to personal devices using user information as well as advertisements.

It is to be noted that the technical terms used herein are for the purpose of describing particular embodiments only and are not intended to limit the techniques disclosed herein. In addition, the technical terms used in the present specification should be interpreted to mean generally understood by those skilled in the art to which the technology disclosed herein belongs, unless specifically defined otherwise. It should not be interpreted in an excessively inclusive sense or in an excessively reduced sense. In addition, when the technical terms used herein are incorrect technical terms that do not accurately represent the spirit of the present invention, it should be replaced with technical terms that can be understood correctly by those skilled in the art. In addition, the general terms used herein should be interpreted as defined in the dictionary, or according to the context before and after, and should not be interpreted in an excessively reduced sense.

Also, the singular forms used herein include the plural forms unless the context clearly indicates otherwise. In the present application, terms such as “consisting of” or “comprising” should not be construed as necessarily including all of the various components, or various steps described in the specification, wherein some of the components or some of the steps It should be construed that it may not be included or may further include additional components or steps.

In addition, terms including ordinal numbers, such as first and second, as used herein may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.

When a component is said to be "connected" or "connected" to another component, it may be directly connected or connected to that other component, but there may be other components in between. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

용어의 설명Explanation of terms

Before describing with reference to the drawings, in order to help the understanding of the technology described herein, terms used herein will be briefly described. The description of the terms is to aid the understanding of the technology of the present specification, and may not be used to limit the technical spirit of the present invention unless the present invention is expressly limited.

1) Ad / Advertisement: Content (text-based, image-based, etc.) provided from an advertising provider to enable users / consumers to make purchases, recommendations, etc. in connection with the product or services of the Advertiser. will be. The advertisement is provided to the user by the advertisement application, and may be divided into advertisement content and additional metadata.

2) Ad unit: As information on an advertisement media type, it may indicate at least one of a MIME type, a format, and a size of the advertisement content. For example, the advertising unit may be expressed as "MMA_v1.2_AdUnit_017" or "Image / JPEG_240x120".

3) Ad Metadata: Information indicating the nature of the advertisement and how to use the advertisement, for example, the expiration date, the type of the advertisement content, the type of the advertisement provided, and the additional advertisement attributes (eg, car). , Sports, etc.), and the number of times or time limit conditions shown. The providing type of the advertisement may be expressed in the same form as the advertisement unit.

4) Ad Metrics: These parameters represent quantitative and qualitative measures for measuring the effectiveness of mobile advertising. The advertising metric data includes parameters for a specific advertising identifier, that is, a metric type indicating how to respond to a website visit, purchase, download, abandonment, dialing, etc., a metric value, a time period during which the advertisement is presented to the user, And the time at which the advertisement began to be presented.

5) Contextual Data: Data including keywords provided so that an associated advertisement can be selected in the advertisement selection process.

6) Rules and Policies: Information provided by the Ad Server to the Ad Engine, wherein the Rules and Policies are ad metric report frequency, battery level threshold at which mobile advertising functions are discontinued. ), The ad caching threshold indicating the storage space of the local storage where the advertisement request should be performed may be specified.

7) Ad Selection: The functionality of a mobile ad, one or more based on the specified criteria (eg, user preference, target audience of the advertising campaign, etc.) for presentation to the user. Is to choose an advertisement. Ad metadata, user information, personalization and context data, ad metric data, and the like may be used to determine selection criteria used for ad selection.

Spam: Spam is content that you don't want or don't fit. Spam may be reported to the provider of the content via a message.

9) User Context: Dynamic information representing the current general state of the user and the user's surrounding environment. The user context information may be collected and provided to an advertisement provider through various methods.

본 명세서에서 제안되는 실시 예에 대한 설명Description of the embodiments proposed in this specification

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and the same or similar components will be given the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted. In addition, in describing the technology disclosed herein, if it is determined that the detailed description of the related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, it should be noted that the accompanying drawings are only for easily understanding the spirit of the present invention and should not be construed as limiting the spirit of the present invention by the accompanying drawings. The spirit of the invention should be construed to extend to all changes, equivalents, and substitutes in addition to the accompanying drawings.

Hereinafter, the term terminal is used, but the terminal may be a user equipment (UE), a mobile equipment (ME), a mobile station (MS), a user terminal (UT), a subscriber station (SS), a mobile subscriber station (MSS), or a wireless device. The device may be called a wireless device, a handheld device, or an access terminal (AT).

도 1에 대하여About Figure 1

1 illustrates the configuration of a mobile advertising system and related entities in accordance with one embodiment of the technology disclosed herein. The mobile advertisement system includes a terminal 100, an advertisement server 200, and an advertisement provider 300.

The terminal 100 advertises an advertisement application 110 that presents an advertisement content to a user, and an advertisement engine that performs an interaction between the advertisement application 110 and the advertisement server 200. 120.

The advertisement application 110 is an entity in the terminal 100 that requests an advertisement from the advertisement engine 120, receives an advertisement from the advertisement engine 120, and presents the received advertisement to a user. The advertisement may be presented to the user by a method of rendering text, images, multimedia data, etc. according to an advertisement type. That is, when the advertisement is a type for displaying image data, the advertisement application 110 may be presented to the user by a method of displaying the advertisement on a display unit (not shown).

The advertising application 110 may report Ad Metrics to the advertising engine 120. To this end, although not shown, the advertisement application 110 may collect data for measuring the effect of the advertisement by using a device such as an input device and a measurement device in the terminal 100.

In addition, the advertisement application 110 may receive an input not to display the advertisement after the advertisement displayed by the user is not appropriate for the user. That is, the advertisement application 110 may receive an input signal for determining whether the advertisement displayed through the input unit (not shown) is a target of avoidance.

The advertisement engine 120 is an entity in the terminal 100 that performs advertisement acquisition and transmission, advertisement selection function, advertisement metric processing function, user or service data management function, and the like. That is, the ad engine 120 obtains appropriate advertisements from the ad server 200 on the network, selects ads from the local repository, and provides feedback information, such as advertisement metrics, to the mobile advertising entities on the network. Provide and manage information by scanning advertisement content.

The advertisement engine 120 may apply the rules received from the advertisement server 200. That is, the advertisement engine 120 may display an advertisement metric report frequency, a battery level threshold at which mobile advertisement functions are interrupted, and an advertisement indicating a storage space of a local storage where an advertisement request should be made to an advertisement server. Rules such as an caching threshold may be received and applied from the advertisement server 200.

The advertisement engine 120 receives an advertisement to be avoided from the advertisement application 110, generates report data about the advertisement to be avoided, and transmits a message including the generated report data to the advertisement server 200. Can be.

The advertisement server 200 is an entity on a network that stores and distributes advertisement content presented to the user by the advertisement application 110, and may be operated by a communication service provider or an advertisement provider. The advertisement server 200 stores the advertisement received from the advertisement provider 300, and transmits an appropriately selected advertisement in response to a request of an entity consuming an advertisement such as the terminal 100.

The advertisement server 200 may receive advertisement content from an advertisement provider and transmit the advertisement content to the terminal 100. In this case, the advertisement server 200 performs an advertisement selection process for selecting an advertisement to be returned to the terminal 100 based on the context data included in the advertisement request of the terminal 100. If the advertisement provider providing an advertisement to the advertisement server 200 provides spam content corresponding to commonly used phrases by exploiting the selection process of the advertisement in the advertisement server 200, the terminal ( There is a possibility that the spam content is transmitted as the selected content. Therefore, the advertisement server 200 is set not to select an advertisement corresponding to the avoiding target included in the report data received from the advertisement engine 120 in the advertisement selection process.

Interfaces may be defined between each entity of the mobile advertising system: IF1, IF2, IF3 and IF4. The interfaces may be interfaces between entities on a Mobile Ad Architecture (MobAd Architecture) defined by the Open Mobile Alliance (OMA), in which case the interfaces IF1, IF2, IF3 and IF4 are MobAd-1, MobAd-2, and MobAd, respectively. And -3 and Delv-1.

The IF1 is an interface provided by the advertising engine 120 to the advertising application 110. The advertising application 110 requests an advertisement and associated advertisement identifiers from the advertising engine 120 through the IF1. Obtain and report advertisement metric data to the advertisement engine 120.

The IF2 is an interface provided by the advertisement server 200 to the advertisement provider application 300, and the advertisement provider 300 adds an advertisement, a reference to the advertisement, an associated advertisement identifier, and adds the advertisement through the IF2. Request and obtain information, and report advertisement metric data accompanying the advertisement identifier. In addition, the advertisement server 200 may inform about advertisements to be deleted from among advertisements stored locally by the advertisement provider 300 through the IF2.

IF3 is an interface provided by the advertisement server 200 to the advertisement engine 120. The advertisement engine 120 requests an advertisement, a reference to an advertisement, an associated advertisement identifier, and advertisement metadata. Acquired from the (200), the advertising metric data accompanying the advertising identifier may be reported to the advertising server (200). In addition, the advertisement server 200 may inform about advertisements to be deleted from among advertisements stored locally by the advertisement engine 120 through the IF3.

The IF4 is an optional interface provided by the advertisement engine 120 to the advertisement server 200. The advertisement engine 120 provides advertisement and / or advertisement metadata to the advertisement server 200 through the IF4. ) Can be obtained by a PUSH and / or broadcast method. The advertisement server 200 may use the IF4 to push notification information on the advertisement itself or the advertisements that can be received. The advertisement server 200 may transmit an advertisement to the advertisement engine 120 through a push and / or broadcast method on the IF4 even when there is no separate advertisement transmission request. The push method used for the IF4 may be WAP PUSH or OMA DCD, and the broadcast method may be OMA BCAST.

The advertisement engine 120 and the advertisement server 200 may be an entity configuring a mobile advertisement enabler.

도 2에 대하여About Figure 2

Hereinafter, a registration procedure of a mobile advertising system according to an embodiment of the technology disclosed herein will be described. 2 illustrates a registration process (S110) for an advertisement engine and an advertisement server when a new advertisement application is installed in the terminal.

First, in order to register with the advertising engine 120, when the advertising application 110 is newly installed in the terminal 100, the installed advertising application 110 is based on the identifier of the advertising application 110 and the type supported by itself. The registration request including the information about the transmission to the advertising engine 120 (S111), the advertising engine 120 receives the registration request is the identifier of the advertising application 110 and the advertising application 110 is supported. Register the type to do.

Before the advertising application 110 transmits a registration request to the advertising engine 120, a user may obtain consent for the advertising application 110 to collect user behavior patterns and use them for advertising.

Next, the advertisement engine 120 sends the advertisement application 110 to the advertisement server 200 in order to be able to receive an advertisement from the advertisement server 200 after registration with the advertisement application 110. Perform the registration process. To this end, the advertisement engine 120 transmits a registration request including an identifier of the advertisement application 110 and information on the types supported by the advertisement application 110 to the advertisement server 200 (S112).

However, when the advertisement application 110 does not have a function of displaying an advertisement, but only has an information supply function of collecting a user's behavior pattern or has only a function of determining an advertisement to be avoided, the advertisement The engine 120 does not necessarily have to make a registration request for the advertising application 110.

Through the above-described advertisement application registration method, the advertisement server 200 may identify an advertisement application installed in the terminal 100 and recognize a type of advertisement content supported by the installed advertisement application. Thereafter, the advertisement server 200 performs advertisement selection and transmission only for the registered advertisement application.

도 3에 대하여About Figure 3

Hereinafter, a reporting procedure of an advertisement to be avoided to the mobile advertising system according to an embodiment of the technology disclosed herein will be described. 3 illustrates a procedure (S120) performed by the terminal to display an advertisement and a procedure (S130) of reporting advertisement information to be avoided.

The advertisement display procedure S120 performed by the terminal 100 is a procedure in which the advertisement application 110 requests the advertisement engine 120 to display the advertisement content to be displayed to the user and receives a response. The advertisement display procedure S120 is performed when an advertisement display condition set in the terminal 100 is satisfied. For example, when another application in the terminal 100 interworking with the advertisement application requests display of an advertisement, or when there is a periodic request for renewal of previously displayed advertisement content, the advertisement application 110 may execute the advertisement. The advertisement display procedure S120 is performed for the engine 120.

In this case, the advertisement engine 120 selects and transmits an advertisement suitable for the advertisement request from a local storage (not shown) in the terminal 100, or requests and receives advertisement contents from an advertisement server 200 on a network. Can be sent.

First, the advertisement application 110 transmits an advertisement display request to the advertisement engine 120 (S121). The advertisement application 110 may transmit the advertisement display request to the advertisement engine 120 through a ModAd-1 interface. The advertisement display request may be an AdAppAdRequest.

The advertisement display request may include the advertisement application 110 identifier, a type supported by the advertisement application 110, and context data as parameters. The parameters may be represented as AdAppID, AdUnit, and ContextualData, respectively.

Next, the advertisement engine 120 receiving the advertisement display request performs an advertisement selection process (S122). The advertisement selection process of the advertisement engine 120 uses parameters included in the advertisement display request, advertisement metadata, data in a local repository, rules and policies of a service provider.

In response to the advertisement display request, the advertisement engine 120 selects the selected advertisement, the reference to the selected advertisement, or the transferable advertisement if there is no advertisement through the advertisement selection process. The advertisement display response including the indicated state value may be transmitted to the advertisement application 110 (S123 or S127). If the advertisement engine 120 can select an advertisement from data in the local store during the advertisement selection process, the advertisement engine 120 may directly transmit the advertisement display response to the advertisement application 110 ( S123). If the advertisement engine 120 cannot select a suitable advertisement from the data in the local store, the advertisement engine 120 obtains an advertisement from the advertisement server 200 through the processes S124, S125, and S126 described later. In operation S127, the advertisement display response including the obtained advertisement may be transmitted to the advertisement application 110.

Next, a process (S124) in which the advertisement engine 120 transmits an advertisement request to the advertisement server 200 will be described.

The ad engine 120 periodically or in compliance with the ad caching threshold rules received from the ad server 200 or during the ad selection process (S122) for the ad application 110. When there is no advertisement selected from the data in the storage, or when a notification of newly available Ads is received from the advertisement server 200, an advertisement request may be transmitted to the advertisement server 200 (S124). .

The advertisement engine 120 may transmit the advertisement request to the advertisement server 200 through the MobAd-3 interface. The advertisement request may be an AdEngineAdRequest. The advertisement request parameterizes at least one of the advertisement engine 120 identifier, the expected validity period of the advertisement, the attribute of the requested advertisement, the advertisement application 110 identifier, the type supported by the advertisement application 110, and the context data. It can be included as. The parameters may be represented as AdEngineID, AdValidity, AdEngineAdRequestInfo, AdAppID, AdUnit, and ContextualData, respectively.

Next, the advertisement server 200 receiving the advertisement request performs an advertisement selection process (S125), and transmits an advertisement response including the advertisement selected in the advertisement selection process to the advertisement engine 120 (S126). .

The advertisement selection process of the advertisement server 200 uses parameters included in the advertisement request, advertisement metadata, data in a local repository, rules and policies of a service provider. The advertisement server 200 searches for an advertisement based on context data parameters included in the advertisement request corresponding to the advertisement request among advertisement contents provided from an advertisement provider. However, in the advertisement selection process, spam content provided by a malicious advertisement provider or content that is not suitable for the user of the terminal 100 may be selected. If the advertisement server 200 previously received information about an advertisement to be avoided with respect to the advertisement engine 120, the advertisement server 200 may apply the information about the advertisement to be avoided. . However, when the advertisement server 200 does not have information about the avoided advertisement, inappropriate content may be selected. In this case, the advertisement engine 120 may perform the reporting procedures (S132, S133) for the avoidant to be described later.

The advertisement server 200 may transmit an advertisement response including the selected advertisement to the advertisement engine 120 through the MobAd-3 interface. The advertisement response may be AdEngineAdReponse. The advertisement response may include a selected advertisement, an identifier of the selected advertisement, a property of the selected advertisement, a type of the selected advertisement, a restriction of use of the selected advertisement, a display time of the selected advertisement, a number of display of the selected advertisement, outdated At least one of the identifier of the advertisement may be included as a parameter. The parameters may be represented as AdContentData, AdID, AdEngineProvidedAd, AdUnit, AdUsage, DisplayTime, FrequencyCap, and Outdated-AdID, respectively.

Next, the advertisement engine 120 receiving the advertisement response may transmit an advertisement display response including the selected advertisement included in the advertisement response and data related to the selected advertisement, to the advertisement application 110 (S127). ). If the old advertisement identifier is included in the advertisement response received from the advertisement server 200, the advertisement engine 120 indicates an advertisement indicated by the old advertisement identifier among advertisements cached in the local storage. Can be removed.

The advertisement application 110 may receive and display an advertisement from the advertisement engine 120 through the above-described procedure for displaying an advertisement. Subsequently, when the advertisement received from the advertisement engine 120 is a spam advertisement or an advertisement that is not suitable for a user, the terminal 100 reports that the advertisement is not selected in an advertisement selection process according to an advertisement display request (S130). Can be performed.

First, information about an advertisement to be avoided is received from the advertisement application 110 (S131). To this end, the terminal 100 may perform a procedure of selecting whether to be avoided from among advertisements in the local storage or among advertisements presented to the user by the advertisement application 110.

That is, the advertisement to be avoided is selected by the advertisement application 110 receiving a selection input from a user among advertisements displayed on a display unit based on spam avoidance settings of the terminal 100 or the advertisement. The engine 120 may be an advertisement selected by selecting advertisements associated with a particular keyword among the advertisements in the local store.

In addition, the avoided advertisement may be selected by a separate application or utility installed to select the avoided advertisement in addition to the advertisement application 110.

Next, the advertisement engine 120 generates report data based on the information on the avoided advertisement (S132). The report data may be used to configure an avoidance filter that may be additionally applied when the advertisement server 200 performs an advertisement selection process. Referring to FIG. 4, the advertisement engine 120 generates a report data for the avoidance filter from the information on the avoided advertisement.

도 4에 대하여About Figure 4

4 exemplarily illustrates hierarchical keywords applied to avoiding filters.

The avoidance filter is configured to be used by the advertisement engine 120 in the advertisement server 200 based on the received information about the avoided advertisement, and the avoidance filter is applied in the advertisement selection process of the advertisement server 200, thereby avoiding the avoidance. Ads related to the target advertisement are excluded from the selection. The information on the advertisement to be avoided may mean a category to which the advertisement belongs. The category to which the advertisement belongs may be included in the metadata of the advertisement content, and thus, the advertisement engine 120 may display information about an advertisement to be avoided by using the category included in the metadata of the advertisement content.

When a specific category is selected as the avoiding target, the avoiding filter may be configured to exclude an advertisement associated with a subcategory of the selected avoiding category. For example, when A1 is selected as an evasion target, the avoidance filter may be configured such that A1a to A1c below A1 are excluded from the advertisement selection process of the advertisement server. However, even in this case, advertisements for A2 and A3 belonging to the same layer are not excluded. Similarly, if A1a and A1b are selected as avoidants, A1c, A2 and A3 are not excluded.

As another example, suppose a category of advertisements provided by an advertising provider is categorized as Food> Pizza> Pizza Brand A> Stuff {sause, cheese, beef filling, pepperoni, mozzarella} ({} lists categories of the same hierarchy) . If the information on the avoided ad is "Food> Pizza> Pizza Brand A> Stuff", then the avoidance filter excludes ads for all stuff, thus excluding all ads related to Pizza Brand A in serving ads for Pizza. It may be configured to. However, if the information on the avoided advertisement is "Food> Pizza> Pizza Brand A> Stuff {sause, pepperoni}", the avoidance filter does not exclude ads related to cheese, beef, mozzarella, etc., and ads about Pizza Brand A. It may be configured to not.

To this end, the advertisement engine 120 may display both the upper category and the lower category of the category to which the advertisement to be avoided belongs, and receive a selection input of selecting one or more categories from the displayed category information. Thereafter, the advertisement engine 120 may generate report data including the selected category information.

In addition, the advertisement engine 120 may generate the report data based on the combination of additional information, such as context data of the terminal, with the information about the avoided advertisement. To this end, the advertisement engine 120 may additionally generate the report data to include the context data of the terminal. For example, if the location of the terminal is Italy, the report data is generated to include information "Pizza Brand A> Country> Italy" so that the avoidance filter excludes the advertisement for Pizza Brand A from the terminal 100 in Italy. It may be configured to.

On the other hand, when at least one category is selected as the evasion target, the evasion filter may be configured to exclude advertisements related to all categories corresponding to the evasion target. Referring to FIG. 4, for example, when a category selected as the avoiding target is A2 or B1, the avoidance filter may be configured such that the category corresponding to A2 and B1 is also excluded from the advertisement selection process of the advertisement server. The situation report data may be generated based on a combination of the selected one or more categories and the situation data of the terminal.

As another example, it is assumed that categories of advertisements provided from an advertisement provider are classified as Store> Apparel {ABC-mart, 123-Mart} and Apparel> Apparel Brand A {shirt-pant-clothes, bedding clothes, bath products}. If the information about the avoided advertisement is "Store> ABC-Mart AND Apparel> Apparel Brand A> bedding clothes", the avoidance filter is configured to exclude combining the avoided information about the two categories. Therefore, the advertisement server applying the narrow avoidance filter may select advertisements for 123-Mart and shirt-pant-clothes and bath products in the advertisement selection process.

도 3에 대하여 (계속)About FIG. 3 (continued)

As described above, the advertisement engine 120 generates report data for the avoidance filter by using the category of the avoided advertisement in the hierarchical keyword format. The report data may include one or more token data used by the ad server to exclude related advertisements in the advertisement selection process. Token data in the report data may indicate the type of advertisement to be avoided displayed in the category.

In addition, the report data may include one or more token data indicating additional information used in combination with the category of the advertisement. The one or more token data indicating the additional information may indicate the context data of the terminal, the content type of the advertisement, and the like.

The advertisement engine 120 may generate the report data when, for example, the user receives an input signal for selecting an advertisement avoidance target. In order to generate the report data, the advertisement engine 120 may extract a category of the advertisement from metadata of advertisement content and display the extracted categories on the display unit. The advertisement engine 120 may hierarchically display category information including an upper category, a lower category, or an associated category of the category of the advertisement. Thereafter, the advertisement engine 120 may receive an input signal for selecting a category of one or more advertisements to be avoided among the category information, and generate report data including category information selected according to the category selection input signal. .

In addition, the report data may be generated to include the type of advertisement content to be avoided, in addition to the category of the advertisement. To prevent specific types of advertising content, the token data in the report data may indicate the type of advertising content.

In addition, the report data may be generated to include an identifier of an advertisement to be avoided. Subsequently, the advertisement server 200 receiving the identifier of the advertisement confirms the advertisement content indicated by the identifier of the advertisement and performs an advertisement selection process for the terminal. The evasion filter can be configured to exclude these.

Next, the advertisement engine 120 may transmit a report message including the generated report data to the advertisement server 200 (S133). In addition, the report message may include management information on the avoidance filter to which the report data is applied in the advertisement selection process. Management information on the avoidance filter may be information for instructing to create, update, delete or confirm the avoidance filter.

The management information indicating a generation or update instruction is for instructing to generate an avoidance filter on the advertisement server 200 side or to update an existing avoidance filter using the report data. Similarly, the management information indicating deletion is for removing the advertisement to be avoided included in the report data from the avoidance filter, and the management information indicating the confirmation is for confirming the contents of the avoidance filter.

Next, the advertisement server 200 receiving the report message performs a management operation on the avoidance filter based on the report data and the management information (S134). The avoidance filter is used by the ad server 200 in the advertisement selection process. In addition to the global filter generally used, the sub filter is used to exclude advertisements that should not be specifically selected based on a user's request. (sub filter).

When the advertisement server 200 receives the management information indicating the generation or update instruction, the advertisement server 200 adds the token data included in the report data to the avoidance filter to perform the next advertisement selection process. Configure the evasion filter so that the advertisement associated with the token data obtained is excluded from the selection. The advertisement server 200 may extend the token data to configure the avoidance filter. For example, the ad server 200 may configure an evasion filter to exclude all advertisements received from an advertisement provider that provided an advertisement associated with token data.

When the advertisement server 200 receives management information indicating the deletion instruction, the advertisement server 200 removes the token data from the evasion filter so that the advertisement associated with the excluded token data is selected when the next advertisement selection process is performed. Configure the avoidance filter so that it is not excluded.

When the advertisement server 200 receives the management information indicating the confirmation instruction, the advertisement server 200 prepares to deliver the token data included in the currently configured avoidance filter to the advertisement engine 120.

Next, the advertisement server 200 that has processed the report message transmits a report response to the advertisement engine 120 (S135). The report response may include token data of the current avoidance filter when the result of performing the management operation on the avoidance filter or the management information of the report message is a confirmation instruction.

Next, the advertisement engine 120 may perform an operation of managing based on the report response (S136) or request the advertisement application 110 to delete the advertisement display (S137).

The advertisement engine 120 may perform the management operation based on the report data in the report data generation process (S132) or the report response in the report response process (S135). The management operation of the advertisement engine 120 is to create, update, and delete a filter used in the advertisement selection process performed by the advertisement engine 120 on the local storage, in addition to the avoidance filter on the advertisement server 200 side. Can be. Alternatively, the management operation of the advertisement engine 120 may be to update and delete advertisements cached in the local storage.

In addition, when the advertisement selected as the evasion target is displayed on the display, the advertisement engine 120 may transmit a message to the advertisement application 110 instructing not to display the advertisement.

As described above, when the terminal 100 performs the procedure S120 for displaying the advertisement again after performing the procedure of reporting the advertisement to be avoided (S130), the terminal 100 is the advertisement server ( In operation 200, an evasion filter reflecting the report data is applied to prevent the advertisement related to the advertisement to be avoided from being received. That is, the advertisement server 200 uses an evasion filter updated to use the selected category information and additional information included in the report data in order to perform an advertisement selection process. Will not receive advertisements associated with the advertisement.

도 5에 대하여About Figure 5

The following describes a modified embodiment of one embodiment of the technology disclosed herein, which transmits an advertisement request and performs a report on an ad to be avoided. 5 illustrates a modified embodiment of the technology disclosed herein.

In the modified embodiment, compared to the embodiment described with reference to FIG. 3, the advertisement engine 120 reports the advertisement to be avoided to the advertisement server 200 and the advertisement request process. Is performed.

First, the advertisement display request (S141), the advertisement search (S142) and the advertisement display response (S143) are the same as each step (S121, S122, S123) of the above-described embodiment described with reference to Figure 3 will be omitted.

Next, when the advertisement engine 120 transmits an advertisement request message to the advertisement server 200, the advertisement engine 120 may add the parameters in addition to the parameters included in the advertisement request message S124 of the above-described embodiment. The advertisement request message further includes the report data and management information included in the report message S133 (S144).

To this end, before transmitting the advertisement request message, the advertisement engine 120 performs a process of selecting an advertisement to be avoided (S131) and generating report data based on the advertisement to be avoided (S132). Can be. That is, the advertisement engine 120 does not transmit the previously generated report data to the advertisement server 200 through a separate report message S133, and retains it until the advertisement request is transmitted to the advertisement server 200. The report data may be included in the advertisement request and transmitted.

The advertisement server 200 receiving the advertisement request message performs a management operation of the avoidance filter based on the management information and the report data, and performs an advertisement selection operation using the generated, updated, or deleted avoidance filter. It may be (S145).

Subsequent operations S147 and S148 of the modified embodiment are the same as operations S136 and S137 of the above-described embodiment, respectively, and thus description thereof is omitted.

Meanwhile, one embodiment of the technology disclosed in the present disclosure is similar to the modified embodiment in which the reporting of the avoided advertisement is included in the advertisement request message, which is a message for another purpose, and the advertisement engine 120 is Other messages transmitted to the advertisement server 200, for example, an advertisement metric report message, a mobile advertisement rule request message, and the like, may be modified and implemented. The advertisement metric report message is based on the user's input and voice, the content and metadata stored by the user, the user's interaction with the advertisement, etc. so that the advertisement server can know the effect of the advertisement on the terminal. The message to send the metric value created by the. The advertisement metric report message may be AdEngineMetricsReport. The mobile advertisement rule request message is a message for requesting an advertisement server for rules for mobile advertisement used in the terminal. The mobile advertisement rule request message may be an AdEngineRulesRequest.

In the above described exemplary embodiments of the technology disclosed herein by way of example, but the scope of the technology disclosed herein is not limited only to these specific embodiments, the technology disclosed herein is not limited to the technology disclosed herein It may be modified, changed or improved in various forms within the scope of the spirit and claims.

Claims

As a method for the mobile terminal to manage mobile advertising,

Receiving an input signal for determining an advertisement to be avoided;

Extracting a category of the advertisement from metadata of the advertisement determined by the input signal;

Outputting category information including an upper category, a lower category, or an associated category of the extracted category;

Receiving a selection input for selecting one or more categories to avoid from the output category information;

Generating report data including category information selected according to the category selection input signal; And

Delivering a message containing the generated report data to an ad server.
The method of claim 1,

The generated report data is used in the advertisement selection process of the ad server.
The method of claim 1,

The generated report data includes additional information including at least one of context data of the terminal, an identifier of the advertisement, a type of the advertisement content, and a type of the advertisement.

The additional information is used in the server selection process of the advertisement together with the selected category information.
The method of claim 1,

The message further includes management information for the avoidance filter,

And the avoidance filter is used to determine an advertisement to be excluded based on the reporting data during advertisement selection.
The method of claim 4, wherein the management information for the avoidance filter is

At least one of creating, updating, deleting, and confirming.
The method of claim 1,

The message comprising reporting data is at least one of an advertisement request message, an advertisement metric report message, and a mobile advertisement rule request message.
The method of claim 1,

And removing the advertisement determined as the avoiding object on the display unit.
As a terminal for managing mobile advertising,

A display unit;

An input unit configured to receive an input signal for determining whether an advertisement output on the display unit is an evasion target;

And a control unit configured to generate report data for an advertisement determined by the input signal received through the input unit, and to transmit a message including the generated report data to an advertisement server.

The controller is configured to generate report data on the advertisement.

Extracting a category of the advertisement;

Outputting category information including an upper category, a lower category, or an associated category of the extracted category to the display unit;

Receiving a selection input for selecting one or more categories to avoid among the outputted category information through the input unit; And

And generating report data including category information selected according to the category selection input signal.
The method of claim 8,

The generated report data is used in the advertisement selection process of the advertisement server.
The method of claim 8,

The generated report data includes additional information including at least one of context data of the terminal, an identifier of the advertisement, a type of the advertisement content, and a type of the advertisement.

The additional information is used in the server selection process of the advertisement together with the selected category information.
The method of claim 8,

The message further includes management information for the avoidance filter,

The avoidance filter is a terminal, characterized in that used to determine the advertisement to be excluded based on the report data during the selection.
The method of claim 11, wherein the management information for the avoidance filter is

Terminal, characterized in that at least one of the creation, update, deletion and confirmation.
The method of claim 8,

The message including the report data is a terminal, characterized in that at least one of the advertising request message, the advertising metric report message and the mobile advertising rule request message.
The method of claim 8,

The control unit is further configured to remove the advertisement determined to be the target to be avoided on the display unit.