WO2011079825A1 - Procédé de lecture de publicité, terminal et dispositif de commande multimédia - Google Patents

Procédé de lecture de publicité, terminal et dispositif de commande multimédia Download PDF

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Publication number
WO2011079825A1
WO2011079825A1 PCT/CN2010/080632 CN2010080632W WO2011079825A1 WO 2011079825 A1 WO2011079825 A1 WO 2011079825A1 CN 2010080632 W CN2010080632 W CN 2010080632W WO 2011079825 A1 WO2011079825 A1 WO 2011079825A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
identifier
playing
user
selection result
Prior art date
Application number
PCT/CN2010/080632
Other languages
English (en)
Chinese (zh)
Inventor
邵刚
李克鹏
谭银燕
张园园
钟杰萍
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Priority to EP10840612.5A priority Critical patent/EP2512131A4/fr
Publication of WO2011079825A1 publication Critical patent/WO2011079825A1/fr
Priority to US13/538,462 priority patent/US20120266190A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]

Definitions

  • the present invention relates to the field of interactive network television, and in particular to an advertisement playing method, a terminal, and a media controller.
  • IPTV Internet Protocol Television
  • IPTV Internet Protocol Television
  • a method for playing an advertisement in an on-demand program of an interactive network television mainly includes: splicing an advertisement content with an on-demand program content, and saving the video spliced video on the network side media.
  • the media server on the network side sends the video spliced video to the terminal device in the form of a Real-time Transport Protocol (RTP), and the terminal device starts. Play a video with an ad.
  • RTP Real-time Transport Protocol
  • the inventors have found that the existing advertisement playing method does not fully utilize the interactive and real-time characteristics of the Internet, and cannot provide personalized advertisements for users, and the targeting and effectiveness of advertisements are poor.
  • the advertisement playing method provided by the embodiment of the present invention includes: receiving a program on-demand request, and obtaining program identification information according to the program on-demand request; Obtaining advertisement metadata and advertisement playing time corresponding to the program identification information, where the advertisement metadata includes an advertisement identifier of the target advertisement, where the advertisement playing opportunity includes a first advertisement playing opportunity;
  • An advertisement playing method including:
  • Receiving a program on-demand request obtaining program identification information according to the program on-demand request; obtaining advertisement metadata corresponding to the program identification information and an advertisement playing opportunity, where the advertisement metadata includes an advertisement identifier of the target advertisement, the advertisement The playing time includes the first advertisement playing time;
  • An advertisement corresponding to the first advertisement identifier is played.
  • An advertisement playing method including:
  • advertisement metadata includes an advertisement identifier and a content description of the target advertisement, where the advertisement playing opportunity includes a first advertisement playing opportunity;
  • An advertisement playing method including:
  • the advertisement metadata includes an advertisement identifier of the target advertisement and a content description, where the advertisement playing opportunity includes a first advertisement playing opportunity;
  • the embodiment of the invention further provides a terminal, including:
  • a first receiving unit configured to receive a program on demand request, and obtain program identification information according to the program on demand request
  • a first obtaining unit configured to obtain advertisement metadata and an advertisement playing opportunity corresponding to the program identification information, where the advertisement metadata includes an advertisement identifier of a target advertisement, where the advertisement playing opportunity includes a first advertisement playing opportunity;
  • a second receiving unit configured to receive a first selection result sent by the user
  • a second obtaining unit configured to obtain, according to the first selection result and the advertisement metadata, a first advertisement identifier of an advertisement that the user needs to play;
  • a first playing unit configured to play an advertisement corresponding to the first advertisement identifier when the first advertisement playing opportunity arrives.
  • a terminal comprising:
  • a third receiving unit configured to receive a program on demand request, and obtain program identification information according to the program on demand request;
  • a third obtaining unit configured to obtain advertisement metadata and an advertisement playing opportunity corresponding to the program identification information, where the advertisement metadata includes an advertisement identifier of the target advertisement, where the advertisement playing opportunity includes a first advertisement playing opportunity;
  • a fourth receiving unit configured to receive a first selection result sent by the user when the first advertisement playing time arrives;
  • a fourth obtaining unit configured to obtain, according to the first selection result and the advertisement metadata, a first advertisement identifier of an advertisement that the user needs to play;
  • a second playing unit configured to play an advertisement corresponding to the first advertisement identifier when the first advertisement playing opportunity arrives.
  • a media controller comprising:
  • a fifth receiving unit configured to receive a program-on-demand request sent by the terminal, and parse the program-on-demand request to obtain an on-demand program identifier
  • a fifth obtaining unit configured to obtain advertisement metadata and an advertisement playing time corresponding to the on-demand program identifier, where the advertisement metadata includes an advertisement identifier and a content description of the target advertisement, where the advertisement playing opportunity includes the first advertisement Playing time
  • the first interaction indicating unit sends the advertisement metadata and the content interaction indication information to the terminal, so that the terminal sends the third selection result according to the target advertisement selected by the user after receiving the content interaction indication information;
  • a sixth receiving unit configured to receive a third selection result sent by the terminal
  • a first parsing unit configured to parse the third selection result to obtain a third advertisement identifier of the target advertisement selected by the user
  • a first play requesting unit configured to send an advertisement play request carrying the third advertisement identifier to the media server when the first advertisement playing opportunity arrives, so that the media server sends the third advertisement identifier to the terminal according to the third advertisement identifier Send the corresponding ad content.
  • a media controller comprising:
  • a seventh receiving unit configured to receive a program-on-demand request sent by the terminal, and parse the program-on-demand request to obtain an on-demand program identifier; a seventh obtaining unit, configured to obtain advertisement metadata and an advertisement playing time corresponding to the on-demand program identifier, where the advertisement metadata includes an advertisement identifier of the target advertisement and a content description, where the advertisement playing time includes the first Advertising timing;
  • a second interaction indicating unit configured to send the advertisement metadata and content interaction indication information to the terminal when the first advertisement playing opportunity arrives, so that the terminal selects according to the user after receiving the content interaction indication information
  • the target advertisement sends a fifth selection result
  • An eighth receiving unit configured to receive a fifth selection result sent by the terminal
  • a second parsing unit configured to parse the fifth selection result to obtain a fifth advertisement identifier of the target advertisement selected by the user
  • a second play requesting unit configured to send, to the media server, an advertisement play request that carries the fifth advertisement identifier, so that the media server sends the corresponding advertisement content to the terminal according to the fifth advertisement identifier.
  • the terminal may obtain the first advertisement identifier of the advertisement that the user needs to play according to the first selection result of the user, so as to play the advertisement that the user needs to play according to the first advertisement identifier.
  • the embodiment of the invention enables the user to select an advertisement of his or her preference to play, and fully utilizes the characteristics of the interactive and real-time nature of the Internet, and can provide personalized advertisement for the user, and the advertisement is targeted and effective.
  • FIG. 1 is a flowchart of a first embodiment of an advertisement playing method according to an embodiment of the present invention
  • FIG. 2 is a flowchart of a second embodiment of an advertisement playing method according to an embodiment of the present invention
  • FIG. 4 is a flowchart of a third embodiment of an advertisement playing method according to the present invention
  • FIG. 5 is a flow chart of a method for playing a target advertisement in advance in an advertisement playing method according to an embodiment of the present invention
  • FIG. 6 is a flowchart of a fourth embodiment of an advertisement playing method according to an embodiment of the present invention.
  • 7 is a flowchart of a fifth embodiment of an advertisement playing method according to an embodiment of the present invention
  • FIG. 8 is a flowchart of a sixth embodiment of an advertisement playing method according to an embodiment of the present invention.
  • FIG. 10 is a flowchart of a seventh embodiment of an advertisement playing method according to an embodiment of the present invention
  • FIG. 11 is a schematic diagram of a first embodiment of a terminal according to an embodiment of the present invention
  • FIG. 12 is a schematic diagram of a second obtaining unit in a terminal according to an embodiment of the present disclosure.
  • FIG. 13 is a schematic diagram of a first playing unit in a terminal according to an embodiment of the present disclosure.
  • FIG. 14 is a schematic diagram of a second embodiment of a terminal according to an embodiment of the present disclosure.
  • FIG. 15 is a schematic diagram of a first embodiment of a media controller according to an embodiment of the present invention.
  • FIG. 16 is a schematic diagram of a second embodiment of a media controller according to an embodiment of the present invention.
  • the invention provides an advertisement playing method, a terminal and a media controller.
  • FIG. 1 is a flowchart of a first embodiment of an advertisement playing method according to an embodiment of the present invention.
  • the user can select a program to be viewed according to the prompt of the operation interface, and send a program on demand request to the terminal.
  • the first embodiment of the advertisement playing method of the present invention may include:
  • Step A1 Receive a program on-demand request, and obtain an on-demand program identifier according to the program on-demand request. Specifically, the terminal receives the program-on-demand request sent by the user, and obtains the on-demand program identifier according to the program-on-demand request.
  • Step A2 Obtain an advertisement metadata corresponding to the on-demand program identifier and an advertisement playing opportunity, where the advertisement metadata includes an advertisement identifier of the target advertisement, and the advertisement playing opportunity includes a first advertisement playing opportunity.
  • the terminal may obtain the advertisement metadata and the advertisement playing time corresponding to the on-demand program identification according to the on-demand program identification.
  • the advertisement metadata may include an advertisement identifier of the target advertisement and a content description of the target advertisement, and the advertisement playing opportunity includes the first advertisement playing opportunity.
  • the terminal may pre-store the advertisement metadata and the advertisement playing opportunity locally, and the terminal may obtain the advertisement metadata and the advertisement playing opportunity corresponding to the on-demand program identifier according to the on-demand program identification query.
  • the terminal can also be used to the Ad Server (Ad Server) or the Electronic Program Menu (EPG Server, Electronic Program). Guide Server) sends an advertisement metadata request, the advertisement metadata request carries an on-demand program identifier, and the advertisement server or the electronic program menu server returns an advertisement metadata and an advertisement playing opportunity according to the advertisement metadata request, and the terminal receives the advertisement server or the electronic program menu server to send Advertising metadata and ad timing.
  • Ad Server Ad Server
  • EPG Server Electronic Program Menu
  • Guide Server sends an advertisement metadata request
  • the advertisement metadata request carries an on-demand program identifier
  • the advertisement server or the electronic program menu server returns an advertisement metadata and an advertisement playing opportunity according to the advertisement metadata request
  • the terminal receives the advertisement server or the electronic program menu server to send Advertising metadata and ad timing.
  • Step A3 Receive a first selection result sent by the user, and obtain a first advertisement identifier of the advertisement that the user needs to play according to the first selection result and the advertisement element data.
  • the terminal may receive a first selection result of the advertisement for the program sent by the user, and the terminal obtains the first advertisement identifier of the advertisement that the user needs to play according to the selection result of the user and the advertisement metadata.
  • the first selection result sent by the user may be a specific advertisement selected by the user, and the first selection result may also be an advertisement content selected by the user, such as a sports article advertisement, a car type advertisement, or the like.
  • the first advertisement identifier may be a set, and the first advertisement identifier includes a plurality of advertisement identifiers, and the plurality of advertisement identifiers are used to identify the advertisement selected by the user.
  • the content description of the target advertisement may include a text description of the target advertisement, an advertisement content category (such as a car or cosmetics category), an advertisement content keyword description, and/or an advertisement display screenshot.
  • Step A4 When the first advertisement playing time arrives, the advertisement corresponding to the first advertisement identifier is played.
  • the terminal may locally query the advertisement corresponding to the first advertisement identifier when the first advertisement playing time arrives, thereby playing the advertisement corresponding to the first advertisement identifier.
  • the terminal may obtain the first advertisement identifier of the advertisement that the user needs to play according to the first selection result of the user, so as to play the advertisement that the user needs to play according to the first advertisement identifier.
  • the embodiment of the invention enables the user to select an advertisement of his or her preference to play, fully utilizes the interactive and real-time characteristics of the Internet, and can provide personalized advertisement for the user, thereby improving the pertinence and effectiveness of the advertisement.
  • the advertisement metadata received by the terminal may further include a content description of the target advertisement, where the advertisement identifier of the target advertisement corresponds to the content description of the target advertisement.
  • the terminal may present the content description of the target advertisement to the user through the interaction interface before receiving the first selection result sent by the user (step A3), so that the user sends the first selection result according to the content description of the target advertisement, and the first time
  • the selection result contains the selection result of the user's description of the content of the target advertisement.
  • the terminal obtains the first advertisement identifier according to the user's selection result of the target advertisement and the advertisement metadata.
  • the advertisement metadata received by the terminal may further include a content description of the target advertisement, where the advertisement identifier of the target advertisement corresponds to the content description of the target advertisement.
  • the step of the terminal obtaining the first advertisement identifier of the advertisement that the user needs to play according to the first selection result and the advertisement metadata may include: parsing the first selection result to obtain the advertisement play indication information of the user; in the advertisement metadata The first advertisement identifier of the advertisement corresponding to the advertisement play instruction information is selected.
  • the advertisement playing instruction information may be an advertisement preference of the user, for example, the user prefers a car type advertisement, the user prefers a short time advertisement, and the like.
  • the terminal may automatically select a first advertisement identifier of the corresponding advertisement from the advertisement metadata according to the user preference.
  • FIG. 2 is a flowchart of a second embodiment of an advertisement playing method according to an embodiment of the present invention.
  • the user can select a program to be viewed according to the prompt of the operation interface.
  • the second embodiment of the advertisement playing method may include:
  • Step B1 Receive a program on-demand request, and obtain an on-demand program identifier according to the program on-demand request.
  • Step B2 Obtain an advertisement metadata corresponding to the on-demand program identifier and an advertisement playing opportunity, where the advertisement metadata includes an advertisement identifier of the target advertisement, and the advertisement playing opportunity includes a first advertisement playing opportunity.
  • the execution process and the advertisement playing method of the step B1 and the step B2 can refer to the step A1 and the step A2 in the first embodiment, and the description is not repeated here.
  • Step B3 When the first advertisement playing time arrives, receive the first selection result sent by the user, and obtain the first advertisement identifier of the advertisement that the user needs to play according to the first selection result and the advertisement metadata.
  • the terminal may receive the first selection result of the advertisement for the program sent by the user when the first advertisement playing time arrives, and the terminal obtains the first advertisement identifier of the advertisement that the user needs to play according to the selection result of the user and the advertisement metadata.
  • the first selection result sent by the user may be a specific advertisement selected by the user, and the first selection result may also be an advertisement content selected by the user, such as a sports article advertisement, a car advertisement, or the like.
  • the first advertisement identifier may be a set, and the first advertisement identifier includes a plurality of advertisement identifiers, and the plurality of advertisement identifiers are used to identify the advertisement selected by the user.
  • Step B4 Play an advertisement corresponding to the first advertisement identifier.
  • the terminal may locally query the advertisement corresponding to the first advertisement identifier when the first advertisement playing time arrives, thereby playing the advertisement corresponding to the first advertisement identifier.
  • the terminal may obtain the first advertisement identifier of the advertisement that the user needs to play according to the first selection result of the user, thereby playing the advertisement that the user needs to play.
  • Embodiments of the present invention Users can choose their favorite advertisements to play, make full use of the interactive and real-time characteristics of the Internet, and can provide personalized advertisements for users, which improves the pertinence and effectiveness of advertisements.
  • FIG. 3 is a flow chart of a method for playing an advertisement corresponding to a first advertisement identifier according to an embodiment of the present invention.
  • the process for the terminal to play the advertisement corresponding to the first advertisement identifier may include:
  • Step Cl Obtain session description protocol information of the advertisement corresponding to the first advertisement identifier.
  • the terminal may query the session description protocol (SDP) corresponding to the first advertisement identifier from the advertisement metadata, and the terminal may also query the session description protocol corresponding to the first advertisement identifier from the advertisement server. information.
  • SDP session description protocol
  • Step C2 Obtain an advertisement data stream according to the session description protocol information, and play the advertisement data stream.
  • the terminal may obtain an advertisement data stream from the media server according to the session description protocol information, and play the advertisement data stream to the user. During playback of this ad stream, the terminal can also restrict the user's fast forward operation.
  • the target advertisement is played by requesting the advertisement data stream from the media server, and the advertisement data stream can be sent to the responding terminal according to the need, and the data of all the target advertisements need not be sent to the terminal, which can save the traffic of the network.
  • FIG. 4 is a flowchart of a third embodiment of the advertisement playing method of the present invention.
  • the user can select a program to be viewed according to the prompt of the operation interface, and send a program on demand request to the terminal.
  • the third embodiment of the advertisement playing method may include:
  • Step D1 Receive a program on-demand request, and obtain an on-demand program identifier according to the program on-demand request.
  • Step D2 Obtain an advertisement metadata corresponding to the on-demand program identifier and an advertisement playing opportunity, where the advertisement metadata includes an advertisement identifier of the target advertisement, and the advertisement playing opportunity includes the first advertisement playing opportunity.
  • the execution process of the step D1 and the step D2 and the advertisement playing method may refer to the execution process of the step A1 and the step A2 in the foregoing first embodiment, and the description is not repeated here.
  • Step D3 Receive a first selection result sent by the user, obtain a first advertisement identifier of the advertisement that the user needs to play, and a form of the advertisement slot selected by the user according to the first selection result and the advertisement element data.
  • the first selection result sent by the user may include an advertisement content selection result and an advertisement bit form selection result.
  • the ad slot format includes a long ad slot and a short ad slot
  • the long ad slot represents Multiple ads are continuously broadcast in the same ad slot
  • short ad slots indicate that multiple ads are aired at different ad slots.
  • the terminal obtains the first advertisement identifier of the advertisement that the user needs to play and the advertisement bit format selected by the user according to the first selection result and the advertisement metadata.
  • the terminal may present the advertisement bit form and the content description of the advertisement to the user through the interactive interface, so that the user sends the first selection result according to the optional advertisement bit form.
  • the terminal can also match the form of the advertisement bit that matches the user's preference from the advertisement metadata according to the user preference set by the user.
  • Step D4 When the first advertisement playing time arrives, the target advertisement corresponding to the first advertisement identifier is played according to the advertisement slot selected by the user.
  • the terminal may play the target advertisement corresponding to the first advertisement identifier according to the form of the advertisement slot selected by the user. For example, if the advertisement slot selected by the user is a long advertisement slot, the terminal continuously broadcasts the target advertisement corresponding to the first advertisement identifier in the same advertisement slot when the first advertisement play timing arrives.
  • the advertisement can meet the needs of different users, and can provide personalized advertisements for users, and the advertisements are targeted and effective.
  • FIG. 5 is a flowchart of a method for playing a target advertisement in advance according to an embodiment of the present invention.
  • the advertisement playing opportunity further includes a second advertisement playing opportunity
  • the method for the terminal to play the target advertisement in advance according to the embodiment of the present invention mainly includes:
  • Step El Obtain an advertisement identifier of the currently unplayed advertisement before the second advertisement playing time arrives.
  • the advertisement playing time corresponds to a plurality of advertisement identifiers for indicating an advertisement identifier of the target advertisement that needs to be played when the advertisement playing time arrives.
  • the terminal can obtain the advertisement identifier of the currently unplayed advertisement in real time before the second advertisement broadcast timing arrives.
  • Step E2 The content description of the unplayed advertisement corresponding to the advertisement identifier of the unplayed advertisement is presented to the user through the interactive interface, so that the user sends the second selection result according to the content description of the unplayed advertisement.
  • Step E3 Receive a second selection result, and parse the second selection result to obtain a second advertisement identifier.
  • the terminal may obtain the second advertisement identifier and the third advertisement playing opportunity by parsing the second selection result, where the second advertisement identifier is used to identify the target advertisement that the user needs to play in advance, and the third advertisement playing timing is used to indicate that the user needs to play in advance. The timing of the advertisement.
  • Step E4 When the third advertisement playing time comes, the target advertisement corresponding to the second advertisement identifier is played.
  • the terminal may play the target advertisement corresponding to the second advertisement identifier when the third advertisement playing time arrives, thereby playing the advertisement selected by the user in advance.
  • the third advertisement playing time selected by the terminal may be the second advertisement playing time, and the terminal starts playing the advertisement selected by the user when the second advertising playing time arrives.
  • the user may not need to feedback the third advertisement playing time, and the terminal automatically plays the advertisement selected by the user at the next advertisement playing time.
  • the embodiment of the present invention can adjust the order of advertisements according to the user's selection, and can better meet the personalized needs of the users, and the targeted and effective advertisements are better.
  • the advertisement playing method in the embodiment of the present invention is described below through a specific application scenario.
  • the video on demand system mainly includes: a terminal, a service controller (IPTV Control), a media controller, a media server and an advertisement server, and an electronic program menu server (EPC Server).
  • the terminal may implement an Open IPTV Terminal Function (OTIF)
  • the media controller may include a Content Delivery Network Controller (CDNC) and a cluster controller (CC, Cluster Controller).
  • CDNC Content Delivery Network Controller
  • CC Cluster Controller
  • Step Q1 Receive a request for a user's on-demand program.
  • the terminal may receive an on-demand program request sent by the user through the remote controller, and obtain an on-demand program identifier according to the on-demand program request.
  • Steps Q2 to Q3 the terminal sends an advertisement metadata request message, and receives advertisement metadata and advertisement play instruction information.
  • the terminal may send an advertisement metadata request message to the EPG Server, where the advertisement metadata request message carries the on-demand program identifier, and the EPG Server locally searches for and returns the advertisement metadata and advertisement corresponding to the current on-demand program identifier according to the on-demand program identifier.
  • Play instructions includes an advertisement playing time, an advertisement bit form, and a wide The advertisement identifier and the content description of the target advertisement that need to be played when the playback opportunity arrives, wherein the advertisement play timing may include the first advertisement play timing and the second advertisement play timing.
  • the EPG Server may request the advertisement metadata and the advertisement play instruction information from the advertisement server, and obtain the advertisement element corresponding to the on-demand program identifier. After the data and the advertisement play instruction information, the advertisement metadata and the advertisement play instruction information are sent to the user equipment.
  • the terminal may further send an advertisement metadata request message to the advertisement server, where the advertisement metadata request message carries the on-demand program identifier, and the advertisement server locally searches for and returns the advertisement metadata and the advertisement play indication corresponding to the current on-demand program identifier according to the on-demand program identifier. information.
  • the terminal may also request the IPTV Control through the EPG Server, and the IPTV Control searches locally, and if so, returns the advertisement metadata and the advertisement play instruction information, otherwise requests the advertisement metadata and the advertisement play instruction information from the advertisement server.
  • the advertisement metadata may further include interaction control information such as pre-play control indication information or in-play control indication information.
  • the advertisement metadata includes the pre-play control indication information, which indicates that the user needs to select the target advertisement to be played before playing the on-demand program, and the terminal will execute step Q4.
  • Steps Q4 to Q5 the advertisement interface interacts, and receives the first selection result.
  • the terminal may present the content description of the optional advertisement and the optional advertisement position form to the user through the interaction interface, so that the user sends the first selection result according to the optional advertisement position form and the content description of the optional advertisement.
  • the first selection result includes an advertisement selection result and an advertisement position form selection result.
  • the terminal may parse the first selection result to obtain the first advertisement identifier of the target advertisement selected by the user and the advertisement position form selection result of the user.
  • the terminal may also filter the content description and the advertisement format parameter of the target advertisement according to the filtering condition of the option filtering module, and then select an appropriate advertisement content description to interact or directly return the selection result.
  • the filtering condition may be a user's preference setting. For example, the user's preferred advertising content is “car”, and the target advertisement may be filtered according to the user preference.
  • the terminal can also save all the options of the interaction and the result of the user selection for subsequent billing.
  • the terminal may also automatically match the advertisement corresponding to the user preference from the advertisement metadata according to the user's preference, thereby obtaining the first advertisement identifier.
  • Step Q6 Update the advertisement playing instruction information.
  • the terminal may update the advertisement identifier in the advertisement play instruction information to the first advertisement target to play the advertisement according to the updated advertisement play instruction information.
  • the terminal After receiving the first selection result of the user, the terminal starts a process of initializing the video on demand session with the media server, and the terminal establishes a connection with the media server, and plays the content of the on-demand program until the advertisement playing time is triggered.
  • Step Q9 pause the on-demand program to play, trigger the advertisement to be played.
  • the terminal pauses the current on-demand program playing, triggers the advertisement playing, and starts step Q10.
  • Step Q10 ⁇ Step Ql l the terminal establishes a connection with the media server to play the advertisement data stream. Specifically, the terminal acquires an advertisement identifier of the target advertisement that needs to be played when the first advertisement playing time arrives, and obtains session description protocol information of the target advertisement that needs to be currently played according to the advertisement identifier.
  • the advertisement identifier of the target advertisement that needs to be played when the first advertisement playing time arrives is the first advertisement identifier.
  • the terminal may send a connection request to the media server according to the session description protocol information, and the connection request is forwarded by the media controller to the media server.
  • the media server After receiving the connection request, the media server sends an advertisement data stream to the terminal, and the terminal plays the advertisement data stream to the user.
  • the advertisement data stream can be sent through a Real Time Streaming Protocol (RTSP).
  • RTSP Real Time Streaming Protocol
  • Steps Q12 ⁇ Q13 the terminal continues to play the suspended on-demand program.
  • the terminal After the end of the advertisement content stream, the terminal continues to play the on-demand program content from the program content pause time point.
  • Steps Q14 ⁇ Q15 the advertisement interface interacts, and the second selection result is sent.
  • the terminal may obtain an advertisement identifier of the target advertisement corresponding to the unplayed advertisement play timing in the advertisement play instruction information according to the advertisement play instruction information in real time before the second advertisement play timing arrives, and the unplayed advertisement is not played through the interactive interface.
  • the content description is presented to the user.
  • the user selects the second advertisement identifier and the third advertisement playing opportunity that need to be played in advance according to the content description of the advertisement presented by the interaction interface, and sends the second selection result.
  • the terminal receives the second selection result,
  • the second selection result is parsed to obtain a second advertisement identifier of the target advertisement selected by the user and a third advertisement playing opportunity.
  • the third advertisement playing time is the time for playing in advance.
  • the time for playing in advance can also be set as the default, for example, the advertisement that needs to be played in advance is played when the next advertisement playing time arrives.
  • Step Q 16 Update the advertisement playing instruction information.
  • the terminal may update the advertisement play instruction information, and modify the advertisement play timing of the second advertisement identifier to be the third advertisement play opportunity; or delete the second advertisement identifier in the advertisement played by the advertisement play timing where the second advertisement identifier is located, And adding a third advertisement playing time at a specified time, and the advertising content corresponding to the third advertisement playing time is the advertising content corresponding to the second advertising identifier, to play the advertisement.
  • the embodiment of the present invention can play the target advertisement selected by the user according to the user's selection, and can also adjust the playing order of the target advertisement according to the user's selection, which can better meet the personalized requirement of the user, and the targeted and effective advertisement. better.
  • FIG. 7 is a flowchart of a fifth embodiment of the advertisement playing method of the present invention.
  • the embodiment of the invention mainly controls the playing of the advertisement by the media controller in the video on demand system.
  • the user can select a program to be viewed according to an operation interface provided by the terminal, and send a program on-demand request.
  • the process by which the media controller controls the advertisement playing may include:
  • Step F1 Receive a program-on-demand request sent by the terminal, and obtain an on-demand program identifier according to the program-on-demand request.
  • the media controller may receive a program-on-demand request sent by the terminal, where the on-demand program request may carry an on-demand program identifier.
  • Step F2 Obtain advertisement metadata and advertisement playing time corresponding to the on-demand program identification.
  • the advertisement metadata includes an advertisement identifier and a content description of the target advertisement, and the advertisement playback timing includes the first advertisement playback timing.
  • the advertisement metadata includes an advertisement identifier of the target advertisement and a content description of the target advertisement corresponding to the advertisement identifier of the target advertisement.
  • the media controller may locally obtain the advertisement metadata corresponding to the on-demand program identifier and the advertisement play instruction information according to the on-demand program identification query.
  • the terminal may also send an advertisement metadata request to the advertisement server or the electronic program menu server, and the terminal receives the advertisement metadata and the advertisement sent by the advertisement server or the electronic program menu server. Play time.
  • Step F3 Send the advertisement metadata and the content interaction indication information of the target advertisement to the terminal, so that the terminal sends the third selection result according to the target advertisement selected by the user after receiving the content interaction indication information.
  • the media controller may send the advertisement metadata and the content interaction indication information of the target advertisement to the terminal by using a Session Initiation Protocol message (SIP message).
  • SIP message Session Initiation Protocol
  • the terminal may present the content description of the target advertisement to the user through the interaction interface, so that the user selects the target advertisement to be played according to the content description of the target advertisement, and sends the third selection result.
  • the terminal may query the advertisement metadata according to the third selection result of the user to obtain a third advertisement identifier of the target advertisement that the user needs to play.
  • the terminal may automatically match the corresponding target advertisement from the advertisement metadata according to the advertisement play instruction information of the user, complete the advertisement content selection, and send the third selection result according to the selection.
  • the user's advertisement playing instruction information may be a user preference set by the user. For example, the user prefers an automobile-related advertisement, and the terminal includes an advertisement of the automobile according to the matching content description in the advertisement metadata, thereby obtaining a target advertisement that the user needs to play. And sending a third selection result to the media controller, where the third selection result may be an advertisement content description selected by the user, or may be an advertisement identifier of the target advertisement selected by the user.
  • Step F4 Receive a third selection result sent by the terminal, and parse the third selection result to obtain a third advertisement identifier of the target advertisement selected by the user.
  • the media controller may receive the third selection result sent by the user, and parse the third selection result to obtain a third advertisement identifier of the target advertisement that the user needs to play.
  • the third advertisement identifier may be a set, and the third advertisement identifier may include multiple advertisement identifiers for identifying the target advertisement selected by the user to be played.
  • Step F5 When the first advertisement playing time arrives, send an advertisement play request carrying the third advertisement identifier to the media server, so that the media server sends the corresponding advertisement content to the terminal according to the third advertisement identifier.
  • the media controller may send an advertisement play request to the media server when the first advertisement play timing arrives, and the advertisement play request carries the third advertisement identifier of the target advertisement that needs to be currently played.
  • the media server starts to establish a connection with the terminal, and sends the advertisement content corresponding to the third advertisement identifier to the terminal by means of data flow, and the terminal can play the target advertisement selected by the user to the user.
  • the media controller controls the terminal to play the corresponding advertisement according to the selection result of the user.
  • the embodiment of the present invention enables the user to select an advertisement of his or her preference to play, and fully utilizes the characteristics of the interactive and real-time nature of the Internet.
  • Personalized ads can be provided to users, and the ads are targeted and effective.
  • the user may select a desired form of advertisement space, wherein the advertisement position form may include a long advertisement position and a short advertisement position, and the long advertisement position indicates that multiple advertisements are continuously broadcasted in the same advertisement position, and the short advertisement position is short. Indicates that multiple ads are aired at different ad slots.
  • the third selection result received by the media controller includes the advertisement bit form selection result, and the media controller parses the third selection result to obtain the advertisement position form selection result and the third advertisement identification of the target advertisement that the user needs to play.
  • the media controller will send an advertisement play request carrying the third advertisement identifier to the media server according to the advertisement form selection result.
  • the media controller continuously sends all the advertisement identifiers in the first advertisement identifier to the media server when the first advertisement playing opportunity arrives, so that the media server continuously displays the first advertisement identifier.
  • the corresponding advertisement content is sent to the terminal, and the terminal can continuously broadcast the advertisement content corresponding to the first advertisement identifier in the same advertisement slot.
  • FIG. 8 is a flowchart of a sixth embodiment of an advertisement playing method according to the present invention.
  • the difference between the embodiment of the present invention and the fifth embodiment of the advertisement playing method is that, when the first advertisement playing time comes, the media controller sends the content interaction indication information to the terminal.
  • the process of the fifth embodiment of the media controller executing the advertisement playing method may include:
  • Step G1 Receive a program-on-demand request sent by the terminal, and obtain an on-demand program identifier according to the program-on-demand request.
  • Step G2 Obtaining advertisement metadata and advertisement playing time corresponding to the on-demand program identifier, the advertisement metadata includes an advertisement identifier of the target advertisement and a content description, and the advertisement playing opportunity includes the first advertisement playing opportunity.
  • Step G3 When the first advertisement playing time arrives, send the advertisement metadata and the content interaction indication information to the terminal, so that the terminal sends the fifth selection result according to the target advertisement selected by the user after receiving the content interaction indication information.
  • the media controller sends the advertisement metadata and the content interaction indication information to the terminal by using a session initiation protocol message.
  • the terminal may present the content description of the target advertisement to the user through the interaction interface, so that the user selects the target advertisement to be played according to the content description of the target advertisement, and sends a fifth selection result, and the terminal may be based on the user.
  • the fifth selection result queries the advertisement metadata to obtain the fifth advertisement identifier of the target advertisement that the user needs to play.
  • the terminal may automatically match the corresponding target advertisement from the advertisement metadata according to the advertisement play instruction information of the user, complete the advertisement content selection, and send the fifth selection result according to the selection.
  • the advertisement selection instruction information of the user may be a user preference, for example, the user prefers the advertisement related to the automobile, and the terminal includes the advertisement of the automobile in the matching content description according to the advertisement metadata, thereby obtaining the target advertisement that the user needs to play, and the fifth selection result
  • Step G4 Receive a fifth selection result sent by the terminal, and parse the fifth selection result to obtain a fifth advertisement identifier of the target advertisement that the user needs to play.
  • the media controller may receive the fifth selection result sent by the terminal, parse the fifth selection result to obtain a fifth advertisement identifier, and the fifth advertisement identifier may reflect the target advertisement that the user needs to play.
  • Step G5 Send an advertisement play request carrying a fifth advertisement identifier to the media server, so that the media server sends the corresponding advertisement content to the terminal according to the fifth advertisement identifier.
  • the media controller may send an advertisement play request to the media server according to the updated advertisement play instruction information, where the advertisement play request carries the fifth advertisement identifier of the target advertisement that needs to be played currently.
  • the media server starts to establish a connection with the terminal, and sends the advertisement content corresponding to the fifth advertisement identifier to the terminal by means of data flow, and the terminal can play the target advertisement selected by the user to the user.
  • the media controller controls the terminal to play the corresponding advertisement according to the selection result of the user.
  • the embodiment of the present invention enables the user to select an advertisement of his or her preference to play, and fully utilizes the characteristics of the interactive and real-time nature of the Internet. Can provide personalized advertising for users, advertising Targeted and effective.
  • the user may select a desired form of advertisement space, wherein the advertisement position form may include a long advertisement position and a short advertisement position, and the long advertisement position indicates that multiple advertisements are continuously broadcasted in the same advertisement position, and the short advertisement position is short. Indicates that multiple ads are aired at different ad slots.
  • the fifth selection result received by the media controller includes the advertisement bit form selection result, and the media controller parses the fifth selection result to obtain the advertisement position form selection result and the fifth advertisement identification of the target advertisement that the user needs to play.
  • the media controller will send an advertisement play request carrying the fifth advertisement identifier to the media server according to the advertisement form selection result.
  • the media controller continuously sends all the advertisement identifiers in the first advertisement identifier to the media server when the first advertisement playing opportunity arrives, so that the media server continuously displays the first advertisement identifier.
  • the corresponding advertisement content is sent to the terminal, and the terminal can continuously broadcast the advertisement content corresponding to the first advertisement identifier in the same advertisement slot.
  • the embodiment of the present invention can play the advertisement selected by the user according to the advertisement slot selected by the user, can meet the needs of different users, and can provide personalized advertisement for the user, and the advertisement is targeted and effective.
  • FIG. 9 is a flow chart of another method for advertising a target in advance according to an embodiment of the advertisement playing method of the present invention.
  • the advertisement playing time includes a first advertisement playing time and a second advertising playing time.
  • the method for controlling the terminal to play the target advertisement in advance according to the embodiment of the present invention mainly includes:
  • Step M1 Before the arrival of the second advertisement playing time, obtain an advertisement identifier that has not yet played the advertisement.
  • the advertisement playing time corresponds to a plurality of advertisement identifiers for indicating an advertisement identifier of the target advertisement that needs to be played when the advertisement playing time arrives.
  • the terminal can obtain the advertisement identifier of the currently unplayed advertisement in real time before the second advertisement broadcast timing arrives.
  • step M2 the content interaction indication information and the content description corresponding to the advertisement identifier of the unplayed advertisement are sent to the terminal, so that the terminal presents the content description of the unplayed advertisement to the user through the interaction interface, and sends the fourth selection according to the user's selection. result.
  • Step M3 Receive a fourth selection result, and parse the fourth selection result to obtain a fourth advertisement identifier and a third advertisement playing opportunity.
  • the media controller may obtain the fourth advertisement identifier and the third advertisement playing opportunity by parsing the fourth selection result, where the fourth advertisement identifier is used to identify the advertisement identifier of the target advertisement that the user needs to play in advance, and the third advertisement playing time is used for Indicates when the user needs to play the ad ahead of time.
  • Step M4 When the third advertisement playing time arrives, send an advertisement play request carrying the fourth advertisement identifier to the media server, so that the media server sends the corresponding advertisement content to the terminal according to the fourth advertisement identifier.
  • the media controller may send an advertisement play request carrying the fourth advertisement identifier to the media server when the third advertisement playing time arrives, so that the media server sends the corresponding advertisement content to the terminal according to the fourth advertisement identifier, thereby The selected ad is played in advance.
  • the third advertisement playing occasion selected by the terminal may be the second advertisement playing opportunity, and the terminal starts playing the advertisement selected by the user when the second advertisement playing time arrives.
  • the user can also play the opportunity of the third advertisement playing time, and the terminal automatically plays the next advertisement playing time to play the advertisement selected by the user.
  • the media controller may control the terminal to play an advertisement that the user needs to play in advance.
  • the embodiment of the present invention can adjust the order of advertisements according to the user's selection, and can better meet the personalized needs of the users, and the targeted and effective advertisements are better.
  • the video on demand system mainly includes: a terminal, a service controller, a media controller, a media server and an advertisement server, and an electronic program menu server (EPG Server).
  • the terminal in the embodiment of the invention may be implemented open IPTV terminal function
  • the controller may include a media content delivery network controller and the cluster controller (CC, Cluster Controller) c advertisement playback method of the seventh embodiment of the flow 10, particularly The steps can be included:
  • the terminal may receive an on-demand program request sent by the user through the remote controller, and the terminal sends the on-demand program request to the media controller.
  • Steps S3 to S4 the media controller receives the on-demand program request sent by the terminal, and obtains advertisement metadata and advertisement play instruction information.
  • the media controller may send an advertisement metadata request message to the EPG Server, where the advertisement metadata request message carries an on-demand program identifier, and the EPG Server is locally located according to the on-demand program identifier. Find and return the advertisement metadata and advertisement play indication information corresponding to the current on-demand program identifier. If the EPG Server cannot find the advertisement metadata and the advertisement play instruction information corresponding to the on-demand program identifier locally, the EPG Server may request the advertisement metadata from the advertisement server, and obtain the advertisement metadata and the advertisement play instruction corresponding to the on-demand program identifier. After the information, the advertisement metadata and the advertisement play instruction information are sent to the media controller.
  • the media controller may further send an advertisement metadata request message to the advertisement server, where the advertisement metadata request message carries the on-demand program identifier, and the advertisement server locally searches for and returns the advertisement metadata and advertisement corresponding to the current on-demand program identifier according to the on-demand program identifier. Play instructions.
  • the terminal may also request the IPTV Control through the EPG Server, and the IPTV Control searches locally, and if so, returns the advertisement metadata and the advertisement play instruction information, otherwise requests the AD metadata and the advertisement play instruction information from the AD Server.
  • the advertisement metadata may include an advertisement identifier of the target advertisement, a content description of the target advertisement, and SDP information of the target advertisement, and the advertisement play instruction information includes an advertisement playing opportunity, and an advertisement of the target advertisement that needs to be played when the advertisement playing time arrives.
  • the logo, the form of the advertisement slot, and the interactive control information such as the pre-play control indication information or the in-play control indication information.
  • the advertisement metadata includes the pre-play control indication information, which indicates that the user needs to select the target advertisement to be played before playing the on-demand program, and the terminal will perform step S5.
  • Step S5 Send advertisement metadata and content interaction indication information to the terminal.
  • the media controller may send the content description of the target advertisement, the optional advertisement bit form, and the content interaction indication information to the terminal.
  • Steps S6 to S8 the advertisement interface interacts, and the third selection result is sent.
  • the terminal may present the content description of the optional advertisement and the optional advertisement bit form to the user through the interaction selection interface, so that the user equipment may select an advertisement space format and a target advertisement according to an optional advertisement format.
  • the content description sends a third selection result, and the third selection result includes an advertisement content selection result and a form selection result.
  • the terminal may further filter the content description and the advertisement position form parameter of the target advertisement according to the filtering condition of the option filtering module, and then select an appropriate advertisement content description to interact or directly return the selection result.
  • the filter condition may be a user's preference setting, such as a wide range of user preferences.
  • the content of the advertisement is "car", and the target advertisement can be filtered according to the user's preference.
  • the terminal can also save all the options of the interaction and the selection result of the user for subsequent charging.
  • the terminal may also match the advertisement corresponding to the user preference from the advertisement metadata according to the preference of the user, thereby transmitting the third selection result.
  • Step S9 Update the advertisement playing instruction information.
  • the media controller may parse the third selection result to obtain a third advertisement identifier of the target advertisement selected by the user and a form of the advertisement slot selected by the user.
  • the media controller may update the advertisement identifier of the preset advertisement in the advertisement play instruction information to the third advertisement identifier, update the advertisement bit form in the advertisement play instruction information to the advertisement bit format selected by the user, and the terminal plays according to the updated advertisement. Indicate the information to play the ad.
  • Steps S10 to S11 playing an on-demand program.
  • the on-demand program play negotiation process is performed between the media controller and the media server.
  • the media server establishes a connection with the terminal, the media server sends a video stream of the on-demand program to the terminal, and the terminal plays the on-demand program content.
  • step S12 the on-demand program is paused, and the advertisement is triggered to be played.
  • the media controller controls the terminal to pause the current on-demand program playing, triggers the playing of the advertisement, and starts executing step S13.
  • Step S13 Send an advertisement play request to the media server.
  • the media controller determines, according to the updated advertisement play instruction information, a first advertisement identifier of the target advertisement that needs to be played when the first advertisement playing time arrives, and sends an advertisement play request carrying the first advertisement identifier to the media server.
  • Step S14 Send an advertisement data stream to the terminal.
  • the media server establishes a connection with the terminal, the media server sends an advertisement data stream to the terminal, and the terminal plays the received advertisement data stream to the user.
  • Steps S15 to S16 after the advertisement content is played, the media controller controls the media server to continue playing the suspended on-demand program from the program content pause time point.
  • Steps S17 to S18 obtaining a content description of the unplayed advertisement, and transmitting the interactive option indication information and the content description of the unplayed advertisement.
  • the media controller may obtain the advertisement identifier of the advertisement corresponding to the currently untriggered advertisement playing time according to the advertisement playing instruction information in real time before the second advertisement playing time arrives, and then send the content interaction indication information and the current to the terminal.
  • the content description of the unplayed ad corresponding to the ad identifier of the unplayed ad.
  • Steps S19 ⁇ S20 the advertisement interface interacts, and sends the fourth selection result.
  • the terminal may present the content description of the unplayed advertisement to the user through the interaction interface, and the user selects the advertisement that needs to be played in advance according to the interaction interface and the third advertisement playing opportunity, and sends the fourth selection result.
  • the time when the advertisement is played is the time when the advertisement is played in advance.
  • the user does not need to select the time for playing in advance, and the time for playing in advance can be set as the default, for example, the advertisement that needs to be played in advance is played when the next playing time comes.
  • Steps S21 to 22 receiving the fourth selection result, and updating the advertisement playing instruction information.
  • the media controller may receive the fourth selection result forwarded by the terminal, and parse the fourth selection result to obtain a fourth advertisement identifier of the target advertisement selected by the user.
  • the media controller deletes the fourth advertisement advertisement opportunity by modifying the advertisement playing time where the fourth advertisement identifier is located; or deletes the fourth advertisement identifier in the advertisement played by the advertisement playing timing of the fourth advertisement identifier, and adds the advertisement play at the specified time.
  • the advertisement content corresponding to the playback opportunity is the advertisement content corresponding to the fourth advertisement identifier to play the advertisement.
  • the media controller sends an advertisement play request to the media server according to the updated advertisement play instruction information, so that the media server plays the corresponding advertisement according to the fourth advertisement identifier in the advertisement play request, so that the advertisement selected by the user is played in advance.
  • the media controller plays the advertisement according to the updated advertisement playing instruction information, and finally finishes playing the target advertisement selected by the user.
  • the embodiment of the present invention can play the target advertisement selected by the user according to the user's selection, and can also adjust the playing order of the target advertisement according to the user's selection, which can better meet the personalized requirement of the user, and the targeted and effective advertisement. better.
  • FIG. 11 is a schematic diagram of a first embodiment of a terminal according to an embodiment of the present invention.
  • the terminal mainly includes:
  • the first receiving unit 110 is configured to receive a program on demand request, and parse the program on demand request to obtain an on-demand program identifier;
  • a first obtaining unit 120 configured to obtain advertisement metadata and an advertisement corresponding to program identification information
  • the advertisement metadata includes an advertisement identifier of the target advertisement
  • the advertisement playing opportunity includes the first advertisement playing opportunity
  • the second receiving unit 130 is configured to receive a first selection result sent by the user.
  • a second obtaining unit 140 configured to obtain, according to the first selection result and the advertisement metadata, a first advertisement identifier of the advertisement that the user needs to play;
  • the first playing unit 150 is configured to play an advertisement according to the updated advertisement playing instruction information.
  • the advertisement metadata further includes a content description corresponding to the advertisement identifier of the target advertisement
  • the terminal may further include: a first interaction unit 160, configured to present the content description of the target advertisement to the user through the interaction interface In order for the user to send the first selection result according to the content description of the target advertisement.
  • FIG. 12 is a schematic diagram of a second obtaining unit in a terminal according to an embodiment of the present invention.
  • the advertisement metadata further includes a content description corresponding to the advertisement identifier of the target advertisement
  • the second obtaining unit 140 may include:
  • the parsing module 141 is configured to parse the first selection result to obtain advertisement play indication information of the user, and the selecting module 142 is configured to select, in the advertisement metadata, the first advertisement identifier of the advertisement corresponding to the advertisement play instruction information.
  • FIG. 13 is a schematic diagram of a first playing unit in a terminal according to an embodiment of the present invention.
  • the first playing unit 150 in the embodiment of the present invention may include:
  • a session description protocol obtaining module 151 configured to obtain session description protocol information of an advertisement corresponding to the first advertisement identifier
  • the advertisement playing module 152 is configured to obtain an advertisement data stream according to the session description protocol information, and play the advertisement data stream.
  • the first embodiment of the terminal of the present invention can be used in the first embodiment of the foregoing corresponding advertisement playing method.
  • the terminal may obtain the first advertisement identifier of the advertisement that the user needs to play according to the first selection result of the user, so as to play the advertisement that the user needs to play according to the first advertisement identifier.
  • the embodiment of the invention enables the user to select an advertisement of his or her preference to play, and fully utilizes the interactive and real-time characteristics of the Internet, and can provide personalized advertisement for the user, thereby improving the pertinence and effectiveness of the advertisement.
  • FIG. 14 is a schematic diagram of a second embodiment of a terminal according to an embodiment of the present invention.
  • the terminal embodiment of the present invention may include:
  • the third receiving unit 210 is configured to receive a program on demand request, and obtain program identification information according to the program on demand request;
  • the third obtaining unit 220 is configured to obtain advertisement metadata and an advertisement playing time corresponding to the program identification information, where the advertisement metadata includes an advertisement identifier of the target advertisement, and the advertisement playing opportunity includes a first advertisement playing opportunity;
  • the fourth receiving unit 230 is configured to receive a first selection result sent by the user when the first advertisement playing time arrives;
  • the fourth obtaining unit 240 is configured to obtain, according to the first selection result and the advertisement metadata, a first advertisement identifier of the advertisement that the user needs to play;
  • the second playing unit 250 is configured to play an advertisement corresponding to the first advertisement identifier when the first advertisement playing time arrives.
  • the second embodiment of the terminal of the present invention can be used in the second embodiment of the aforementioned corresponding advertisement playing method.
  • the terminal may obtain the first advertisement identifier of the advertisement that the user needs to play according to the first selection result of the user, thereby playing the advertisement that the user needs to play.
  • the embodiment of the invention enables the user to select an advertisement of his or her preference to play, and fully utilizes the interactive and real-time characteristics of the Internet, and can provide personalized advertisement for the user, thereby improving the pertinence and effectiveness of the advertisement.
  • FIG. 15 is a schematic diagram of a first embodiment of a media controller according to an embodiment of the present invention.
  • the media controller may include:
  • the fifth receiving unit 310 is configured to receive a program-on-demand request sent by the terminal, and obtain an on-demand program identifier according to the program-on-demand request;
  • the fifth obtaining unit 320 is configured to obtain advertisement metadata and an advertisement playing time corresponding to the on-demand program identifier, where the advertisement metadata includes an advertisement identifier and a content description of the target advertisement, and the advertisement playing time includes a first advertisement playing opportunity;
  • the first interaction instructing unit 330 is configured to send the advertisement metadata and the content interaction indication information to the terminal, so as to facilitate the terminal to send the third selection result according to the target advertisement selected by the user after receiving the content interaction indication information;
  • a sixth receiving unit 340 configured to receive a third selection result sent by the terminal;
  • a first parsing unit 350 configured to parse the third selection result to obtain a third advertisement identifier of the target advertisement selected by the user;
  • the first play requesting unit 360 is configured to send an advertisement play request carrying the third advertisement identifier to the media server when the first advertisement play timing arrives, so that the media server sends the corresponding advertisement content to the terminal according to the third advertisement identifier.
  • the first embodiment of the media controller can be used in the fifth embodiment of the foregoing advertisement playing method.
  • the media controller controls the terminal to play the corresponding advertisement according to the selection result of the user.
  • the embodiment of the present invention enables the user to select an advertisement of his or her preference to play, and fully utilizes the characteristics of the interactive and real-time nature of the Internet. Personalized ads can be provided to users, and the ads are targeted and effective.
  • FIG. 16 is a schematic diagram of a second embodiment of a media controller according to an embodiment of the present invention.
  • the media controller in the embodiment of the present invention may include:
  • the seventh receiving unit 410 is configured to receive a program on demand request sent by the terminal, and obtain an on-demand program identifier according to the program on-demand request;
  • the seventh obtaining unit 420 is configured to obtain advertisement metadata and an advertisement playing time corresponding to the on-demand program identifier, where the advertisement metadata includes an advertisement identifier of the target advertisement and a content description, and the advertisement playing opportunity includes a first advertisement playing opportunity;
  • the second interaction instructing unit 430 is configured to send the advertisement metadata and the content interaction indication information to the terminal when the first advertisement playing opportunity arrives, so that the terminal sends the fifth advertisement according to the target advertisement selected by the user after receiving the content interaction indication information. Select the result;
  • the eighth receiving unit 440 is configured to receive a fifth selection result sent by the terminal.
  • a second parsing unit 450 configured to parse the fifth selection result to obtain a fifth advertisement identifier of the target advertisement selected by the user
  • the second play requesting unit 460 is configured to send an advertisement play request carrying the fifth advertisement identifier to the media server, so that the media server sends the corresponding advertisement content to the terminal according to the fifth advertisement identifier.
  • the second embodiment of the media controller can be used in the sixth embodiment of the foregoing advertisement playing method.
  • the media controller controls the terminal to play the corresponding advertisement according to the selection result of the user.
  • the embodiment of the present invention enables the user to select an advertisement of his or her preference to play, and fully utilizes the characteristics of the interactive and real-time nature of the Internet. Can provide personalized advertising for users, advertising Targeted and effective.

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Abstract

La présente invention concerne un procédé de lecture de publicité, un terminal et un dispositif de commande multimédia. Le procédé consiste : à recevoir une demande de programme à la demande, et à acquérir des informations d'identifiant de programme selon la demande d'émission à la demande; à acquérir des métadonnées de publicité et des temps de lecture de publicité qui correspondent aux informations d'identifiant de programme, les métadonnées de publicité contenant un identifiant de publicité d'une publicité cible, et les temps de lecture de publicité contenant un premier temps de lecture de publicité; à recevoir un premier résultat de sélection envoyé par un utilisateur, et à acquérir un premier identifiant de publicité d'une publicité que l'utilisateur doit lire selon le premier résultat de sélection et les métadonnées de publicité; à lire la publicité qui correspond au premier identifiant de publicité lorsque le premier temps de lecture de publicité arrive. Les modes de réalisation de la présente invention peuvent fournir à des utilisateurs des publicités à individuation, ainsi la pertinence et la validité des publicités sont optimisées.
PCT/CN2010/080632 2009-12-31 2010-12-31 Procédé de lecture de publicité, terminal et dispositif de commande multimédia WO2011079825A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP10840612.5A EP2512131A4 (fr) 2009-12-31 2010-12-31 Procédé de lecture de publicité, terminal et dispositif de commande multimédia
US13/538,462 US20120266190A1 (en) 2009-12-31 2012-06-29 Method for playing advertisement, terminal and media controller

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200910217192.0A CN102118632B (zh) 2009-12-31 2009-12-31 广告播放方法、终端和媒体控制器
CN200910217192.0 2009-12-31

Related Child Applications (1)

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EP2512131A4 (fr) 2013-04-10

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