WO2011079546A1 - 广告方法及发放广告物品的方法 - Google Patents

广告方法及发放广告物品的方法 Download PDF

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Publication number
WO2011079546A1
WO2011079546A1 PCT/CN2010/070718 CN2010070718W WO2011079546A1 WO 2011079546 A1 WO2011079546 A1 WO 2011079546A1 CN 2010070718 W CN2010070718 W CN 2010070718W WO 2011079546 A1 WO2011079546 A1 WO 2011079546A1
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WIPO (PCT)
Prior art keywords
advertising
advertisement
toothpaste
carrier
information
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PCT/CN2010/070718
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English (en)
French (fr)
Inventor
方志雄
Original Assignee
Fang Zhixiong
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Publication date
Application filed by Fang Zhixiong filed Critical Fang Zhixiong
Publication of WO2011079546A1 publication Critical patent/WO2011079546A1/zh

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q90/00—Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing

Definitions

  • the present invention relates to an advertising method and a method of distributing an advertising article.
  • the existing advertising distribution carriers mainly include: newspapers, televisions, the Internet, the outer surface of traffic tools, etc., but the carrier of the above advertisements has a limited number of users per day and frequency, which may affect the advertising effect.
  • the method of the invention solves the problem that the number of users of the existing advertisement carrier and the frequency of use are limited, which greatly increases the effect of the advertisement.
  • the present invention provides an advertising method characterized in that the outer casing of the household toothpaste or the packaging box is used as an advertising carrier.
  • the advertisement carrier has a plurality of short advertisement information, including but not limited to: a brand and a name of the product; a brand, a name and a model of the product; a business introduction of the advertiser, various contact methods or promotional phrases.
  • the advertisement carrier is divided into different advertisement areas, and different advertisement areas are charged according to different standards or bidding charges are implemented.
  • the advertising carrier can be cut into a purchase voucher or a coupon.
  • the toothpaste packaging box is provided with an advertising leaflet.
  • the advertisement carrier has the information of the toothpaste foundry, the contact information for the advertisement business, the website address of the advertisement information, and the special telephone number.
  • the toothpaste has a plurality of formulations and the advertising carrier is marked with the efficacy, abbreviated or the brand of the foundry.
  • the present invention also provides a method for distributing an advertisement item, which is characterized in that it is first distributed to an organization, and then indirectly distributed to each advertisement audience by the organization.
  • the designated item of the advertisement item includes but is not limited to: a communication carrier, a supermarket chain, and various ticket offices.
  • the present invention also provides a method for distributing an advertisement item, which is characterized in that the advertisement audience obtains a certain amount of consumption or a value of the amount of money.
  • the invention has the advantages that: the outer shell of the household toothpaste is used as an advertising carrier, and the advertisement information can be presented to the advertising target every time the person brushes the teeth, the advertising effect is superior to the traditional advertising method, and the advertising is performed on the toothpaste shell. It can also advertise on its box.
  • the invention solves the problem that the number of users and the frequency of use of the existing advertisement carrier are limited per day, greatly increases the effect of the advertisement, and has low advertising cost and is easy to implement.
  • Toothpaste is used when brushing their teeth.
  • Traditional household toothpastes are generally enough for one person to use for more than a month, and there is no non-toothpaste advertising information on them.
  • the household toothpaste distinguishes between a disposable toothpaste with a hotel advertisement used by a guest in the hotel.
  • the usual toothpaste has a rectangular box. Because the daily use and frequency of toothpaste are relatively large, the shell of the household toothpaste is used as an advertising carrier to advertise the advertisement information to the advertising audience every time the person brushes his teeth, and the advertising effect will be superior to the traditional advertising method. And when advertising on the toothpaste shell, it can also be advertised on its box.
  • the advertisement described below is an advertisement of an outer casing or a packaging box of a household toothpaste as an advertising carrier; the following advertising method is a so-called household toothpaste outer casing or a packaging box as an advertising carrier.
  • Advertising method the toothpaste described below refers to the household toothpaste with various types of advertisements on the outer casing or the packaging box; the carrier described below refers to the toothpaste outer casing or the packaging box which realizes the above advertising method;
  • the advertising agent described below refers to the planning or execution of the advertising method;
  • the advertiser described below refers to the advertising method to promote the self
  • the individual or organization; the issuer described below is the so-called individual or organization that issued the toothpaste after the advertising law;
  • the contact information described below includes but is not limited to: address, email, interactive forum, phone number, mobile phone Number and various instant online chat software numbers.
  • the information may include pre-issued toothpaste recipes, foundry homes, styling, etc., price of various parts of the advertising carrier, pre-distribution area of toothpaste , quantity, mode, cycle.
  • the advertiser submits a detailed order after consideration, and the order content includes the advertisement position on the advertisement carrier, the advertisement content, the number of issuance, the distribution area, and the distribution method.
  • the toothpaste outer box has information on other advertising agencies such as various contact methods for advertising business.
  • the advertising carrier may be divided into different advertising areas, and different advertising areas are charged according to different standards or bidding charges are implemented.
  • the toothpaste can be manufactured by different manufacturers, and thus has various formulations. And the toothpaste cap, the toothpaste shell or the box of the toothpaste is marked with the main function of the formula, the abbreviation or the brand of the foundry.
  • the advertisement information should be short advertisement information with a clear guiding effect.
  • the main contents of the advertisement information include but are not limited to: the brand, name, model or advertiser's brand, name, main business content, publicity terms, and various contact methods.
  • the short advertisement information may be distributed in each rectangular area, whereby the toothpaste casing or the package may also be cut into a purchase coupon or a coupon. Advertising flyers can also be included in the toothpaste box.
  • the carrier has a web address or a private phone number for the user to learn more about the details of each related ad.
  • the design of the advertisement can be done by the advertiser or by the advertiser.
  • Advertising information should be short advertising messages with a clear guiding role.
  • the main contents of the advertisement information include but are not limited to: the brand and name of the product; the brand, name and model of the product; the brand, name, main business introduction, propaganda language, and various contact methods of the advertiser.
  • the short advertisement information is distributed in each rectangular area, whereby the toothpaste casing or the package can also be cut into a purchase coupon or a coupon. Advertising flyers can also be included in the toothpaste box.
  • the advertisement carrier has a website address or a specific telephone number for the user to further understand the detailed information of each related advertisement, and the advertisement carrier is divided into different advertisement areas, and different advertisement areas are charged according to different standards or bidding charges, and the same area is under the toothpaste shell.
  • the advertising price is higher than the box price.
  • the advertising agency After collecting and designing the advertisement, the advertising agency contacts the toothpaste manufacturer to produce the toothpaste.
  • the toothpaste In order to meet the preferences of different users, the toothpaste can be manufactured by different manufacturers, and thus has various formulations. And the toothpaste cap, the toothpaste shell or the packaging box is marked with the main function of the toothpaste formulation, the abbreviation or the brand of the foundry.
  • the advertising audience can obtain the toothpaste after completing a certain amount of consumption or amount of money.
  • the issuer can be a communication operator, a supermarket chain, a ticket office, and other service agencies with a large flow of traffic.
  • the toothpaste can also be periodically distributed to some organizations at a time, and then distributed to various advertising audiences by the organization. Some high-end group users can obtain the toothpaste regularly after completing the complete information, and the information includes the user's preferences or needs.
  • Advertisers can also obtain some toothpaste for the normal life of employees within the organization or for business travelers.
  • the toothpaste can also be distributed by region according to the requirements of the advertiser.
  • the area of toothpaste distribution can be divided into a single city, multiple cities, a single province, multiple provinces, and the like.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Cosmetics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)

Description

说明书 广告方法及发放广告物品的方法 技术领域
本发明涉及一种广告方法及发放广告物品的方法。
背景技术
当今社会经济高度发达， 广告广泛普及， 广告对树立企业形象、产品推销等 方面的作用十分明显。 现有的广告发布载体主要有： 报纸、 电视、 因特网、 交通 工具外表面等，但上述广告的载体每天的使用者数量及频率有限， 由此可能会影 响广告效果。
发明内容
本发明的目的是提供一种广告方法及发放广告物品的方法。本发明方法解决 了现有广告载体每天的使用者数量及使用频率有限的问题，大大增加了广告的效 果。
本发明提供一种广告方法，其特征在于， 以家用牙膏的外壳或和包装盒为广 告载体。
所述广告载体上有多条短广告信息，广告信息包括但不限于： 产品的品牌和 名称； 产品的品牌、 名称和型号； 广告者的业务简介、 各种联系方式或和宣传短 语。
所述广告载体划分成不同广告区域，不同广告区域按不同标准收费或实行竞 价收费。
所述的广告载体可剪切为代购券或优惠券。
所述的牙膏包装盒内夹带有广告传单。
所述的广告载体上有牙膏代工厂家信息、办理广告业务的联系方式、可详查 各广告信息的网址或和专用电话号码。
所述的牙膏有多种配方且所述的广告载体上标有该配方的功效、简称或代工 厂家的品牌。 本发明还提供了一种发放广告物品的方法， 其特征在于， 先发放给组织， 再 由组织间接发放给各广告受众。
所述广告物品指定发放商包括但不限于： 通信运营商、连锁超市、各种售票 处。
本发明还提供了一种发放广告物品的方法，其特征在于， 由广告受众完成一 定消费额或冲值金额后获取。
本发明的优点是： 以家用牙膏的外壳为广告载体做广告， 在人们每次刷牙时 都可以将广告信息呈现到广告受众面前，广告效果将会优于传统广告法， 且在牙 膏外壳做广告的同时也可在其包装盒上做广告。本发明解决了现有广告载体每天 的使用者数量及使用频率有限的问题， 大大增加了广告的效果， 且广告成本低， 容易实施。
具体实施方式
人大多是有牙齿的， 为了牙齿的健康所以每天得刷一次或一次以上的牙， 刷 牙时就会用到牙膏。传统的家用牙膏一般够一个人使用一个月以上， 且其上没有 非牙膏类广告信息。所述的家用牙膏区别与宾馆内住客使用的带有宾馆广告的一 次性牙膏。 为了便于牙膏的堆放和数量统计， 通常的牙膏都有一长方体包装盒。 由于牙膏的每天使用人数及频率较大， 因此以家用牙膏的外壳为广告载体做广 告，在人们每次刷牙时都可以将广告信息呈现到广告受众面前， 广告效果将会优 于传统广告法， 且在牙膏外壳做广告的同时也可在其包装盒上做广告。
为了方便以下的详细说明，以下所述的广告即所谓以家用牙膏的外壳或和包 装盒为广告载体的广告；以下所述的广告法即所谓以家用牙膏的外壳或和包装盒 为广告载体的广告法；以下所述的牙膏是指外壳或和包装盒上带有各类广告的家 用牙膏； 以下所述的载体是指实现上述广告法的牙膏外壳或和包装盒； 以下所述 的用户即所述广告法的广告受众，牙膏的使用者； 以下所述的广告代理商是指所 述广告法的策划或和执行者；以下所述的广告者是指想通过所述广告法来宣传自 我的个人或组织；以下所述的发放商即所谓实施了所述广告法后发放牙膏的个人 或组织； 以下所述的联系方式包括但不限于： 地址、 邮箱、 交互式论坛、 电话号 码、 手机号码及各种即时网络在线聊天软件号码。
所述广告法早期可通过邮寄传单邀请各组织或个人加入本广告活动，后期可 通过在载体上提供办理广告业务的联系方式及本广告活动已造成的影响力获得 广告订单。
早期广告商可通过邮寄传单向各有可能成为广告者的组织或个人发送邀请 信息， 信息可包括预发放的牙膏的配方、 代工厂家、 造型等， 广告载体各部位的 价格， 牙膏预发放地区、 数量、 方式、 周期。 广告者经过考虑后提交详细订单， 订单内容包括在广告载体上的广告位置、 广告内容， 发放数量， 发放地区， 发放 方式等。为了便于后期收集订单， 牙膏外包装盒上有办理广告业务的各种联系方 式等其他广告代理商的信息。 为提高所述广告法的收益， 可将广告载体划分成不同广告区域， 不同广告区 域按不同标准收费或实行竞价收费。为满足不同的用户的喜好， 所述的牙膏可由 不同厂家代工， 因此有多种配方。且该牙膏的牙膏帽、牙膏外壳或和包装盒上标 有配方的主要功效、 简称或和代工厂家的品牌。
由于所述广告法的单个载体表面积有限， 为提高广告效果， 广告信息应为具 有明确引导作用的短广告信息。所述广告信息主要内容包括但不限于： 产品的品 牌、 名称、 型号或广告者的品牌、 名称、 主要业务内容、 宣传用语、 及各种联系 方式。所述的短广告信息可分布在各长方形区域内， 由此牙膏外壳或和包装盒也 可剪切为代购券或优惠券。牙膏包装盒内还可以夹带有广告传单。载体上有可供 用户进一步了解各相关广告的详细信息的网址或和查询专用电话号码。
广告的设计可由广告者或和广告商完成。广告信息应为具有明确引导作用的 短广告信息。 所述广告信息主要内容包括但不限于： 产品的品牌、 名称； 产品的 品牌、 名称和型号； 广告者的品牌、 名称、 主要业务简介、 宣传用语、 及各种联 系方式。所述的短广告信息分布在各长方形区域内， 由此牙膏外壳或和包装盒也 可剪切为代购券或优惠券。牙膏包装盒内还可以夹带有广告传单。广告载体上有 可供用户进一步了解各相关广告的详细信息的网址或和查询专用电话号码，广告 载体划分成不同广告区域， 不同广告区域按不同标准收费或实行竞价收费， 同等 面积下牙膏外壳上的广告价格高于包装盒价格。
在收集并设计好广告后，广告代理商联系牙膏厂商生产牙膏。为满足不同的 用户的喜好，所述的牙膏可以由不同厂家代工，因此有多种配方。且所述牙膏帽、 牙膏外壳或和包装盒上标有牙膏配方的主要功效、 简称或和代工厂家的品牌。 广告受众可以在完成一定消费额或冲值金额后获取所述牙膏。发放商可为通 信运营商、连锁超市、各售票处及其它人流量较大的服务机构。所述牙膏也可定 期一次性定量发放给一些组织， 再由该组织发放给各广告受众。部分高端集团用 户在填写完整的信息后可定期获得所述牙膏，所述的信息包括该用户的喜好或和 需求方面的资料。广告者也可获取部分牙膏供组织内部员工的正常生活使用或发 放给业务来往者。所述的牙膏也可根据广告者的要求按地区发放。牙膏发放的地 区范围可划分为单个市、 多个市、 单个省、 多个省等。

Claims

权利要求书
1.一种广告方法， 其特征在于， 以家用牙膏的外壳或和包装盒为广告载体。
2.根据权利要求 1所述的广告方法，其特征在于， 所述广告载体上有多条短广告 信息， 广告信息包括但不限于： 产品的品牌和名称； 产品的品牌、 名称和型号； 广告者的业务简介、 各种联系方式或和宣传短语。
3.根据权利要求 1所述的广告方法，其特征在于， 所述广告载体划分成不同广告 区域， 不同广告区域按不同标准收费或实行竞价收费。
4.根据权利要求 1所述的广告方法，其特征在于， 所述的广告载体可剪切为代购 券或优惠券。
5.根据权利要求 1所述的广告方法，其特征在于， 所述的牙膏包装盒内夹带有广 告传单。
6.根据权利要求 1所述的广告方法，其特征在于， 所述的广告载体上有牙膏代工 厂家信息、办理广告业务的联系方式、可详查各广告信息的网址或和专用电话号 码。
7.根据权利要求 1所述的广告方法，其特征在于， 所述的牙膏有多种配方且所述 的广告载体上标有该配方的功效、 简称或代工厂家的品牌。
8.—种发放如权利要求 1所述的广告物品的方法，其特征在于， 先发放给组织再 由组织间接发放给各广告受众。
9.根据权利要求 8所述的一种发放如权利要求 1所述的广告物品的方法， 其特征 在于， 所述广告物品指定发放商包括但不限于： 通信运营商、 连锁超市、 各种售 票处。
10.—种发放如权利要求 1所述的广告物品的方法，其特征在于， 由广告受众完成 一定消费额或冲值金额后获取。
PCT/CN2010/070718 2010-01-01 2010-02-23 广告方法及发放广告物品的方法 WO2011079546A1 (zh)

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CN2010100037099A CN102117584A (zh) 2010-01-01 2010-01-01 以家用牙膏的外壳或和包装盒为载体的广告法
CN201010003709.9 2010-01-01

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103971211A (zh) * 2014-05-29 2014-08-06 中国银行股份有限公司 一种信息处理方法及装置

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CN2627577Y (zh) * 2003-06-19 2004-07-21 李巨峰 广告礼品自动派送机
CN2645505Y (zh) * 2003-06-11 2004-10-06 谭伟文 多功能牙刷
CN1858828A (zh) * 2006-05-24 2006-11-08 于永贵 一种在产品外包装的空白处制作第三方广告的方法
CN201029579Y (zh) * 2007-05-24 2008-03-05 杨小兵 广告载体牙刷
DE202008007975U1 (de) * 2008-06-13 2008-10-16 Krahn, Heinrich Zahnbürsten

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6202963B1 (en) * 1998-08-27 2001-03-20 Jay S. Derman Razor and toothbrush holder attachment for stand up dispenser tubes
CN2645505Y (zh) * 2003-06-11 2004-10-06 谭伟文 多功能牙刷
CN2627577Y (zh) * 2003-06-19 2004-07-21 李巨峰 广告礼品自动派送机
CN1858828A (zh) * 2006-05-24 2006-11-08 于永贵 一种在产品外包装的空白处制作第三方广告的方法
CN201029579Y (zh) * 2007-05-24 2008-03-05 杨小兵 广告载体牙刷
DE202008007975U1 (de) * 2008-06-13 2008-10-16 Krahn, Heinrich Zahnbürsten

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