WO2010138092A1 - Système et procédé de diffusion de contenus audiovisuels à destination des utilisateurs - Google Patents

Système et procédé de diffusion de contenus audiovisuels à destination des utilisateurs Download PDF

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Publication number
WO2010138092A1
WO2010138092A1 PCT/UA2009/000022 UA2009000022W WO2010138092A1 WO 2010138092 A1 WO2010138092 A1 WO 2010138092A1 UA 2009000022 W UA2009000022 W UA 2009000022W WO 2010138092 A1 WO2010138092 A1 WO 2010138092A1
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WO
WIPO (PCT)
Prior art keywords
audiovisual content
content
audiovisual
consumer
provider
Prior art date
Application number
PCT/UA2009/000022
Other languages
English (en)
Russian (ru)
Inventor
Николай Дмитриевич КРАСНОСΤУП
Original Assignee
Krasnostup Nikolay Dmitrievich
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Krasnostup Nikolay Dmitrievich filed Critical Krasnostup Nikolay Dmitrievich
Priority to PCT/UA2009/000022 priority Critical patent/WO2010138092A1/fr
Publication of WO2010138092A1 publication Critical patent/WO2010138092A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/80—Responding to QoS
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information

Definitions

  • the invention relates to a system and method for the delivery of audiovisual and advertising materials on the web to consumers of audiovisual content and may find application in:
  • a viewing network for example, a plurality of channels of radio stations and television channels, electronic versions of newspapers, magazines, books and documents on computers, mobile phones, communicators, etc., without installing additional hardware on them;
  • web as used in this text, mainly means a distributed system that provides access to audiovisual content located on various computers connected to the network.
  • network mainly means the global telecommunications network of information and computing resources, which serves as the physical basis for the web.
  • web server as used in this text mainly means a server connected to the network on which the websites are located.
  • web site mainly means web pages, united and related by a common theme.
  • web page mainly means hypertext documents that provide access to the audio-visual content of network users.
  • web application as used in this text mainly means a client-server application in which the web browser acts as the client and the web server as the server.
  • web browser as used in this text mainly means an HTTP-compatible web browser, that is, software for searching, browsing websites, that is, for requesting web pages (mainly from the network), for them processing, output and transition from one page to another, known in the art.
  • the term “user interface ⁇ as used in this text mainly means a web application created on the web page of the website (s) of the audio-visual content provider (s), through which the interaction between the consumer of the audiovisual content and the web site ( ami) the provider (s) of the audiovisual content.
  • a “graphical” user interface is used when program functions are represented by graphic elements of the screen.
  • audiovisual content provider as used in this text, mainly means the author (s) of the content, or the owner of the rights to the content, or the producer of the content, or the content aggregator, or the content provider, either individually or combined in any combination with each other for the purpose of delivering audiovisual content to consumers.
  • audio visual content mainly means textual, graphic, sound and video information that is part of the content in any combination.
  • content mainly means any informationally significant (meaningful) content of an information resource (for example, a website), that is, any information that a user can download to his multimedia device in compliance with the relevant laws.
  • multimedia device as used in this text, mainly means.
  • owner of rights to an audiovisual content primarily means one of the intermediaries between the author of the audiovisual content and the consumer of the audiovisual content, representing the interests of the author of the audiovisual content on a contractual basis.
  • producer of the content mainly means one of the intermediaries between the author of the audiovisual content and the consumer of the audiovisual content involved in the production of audiovisual content.
  • aggregator mainly means one of the intermediaries between the author of the audiovisual content and the consumer of the audiovisual content, which accumulates the audiovisual content or URL of the audiovisual content.
  • content provider as used in this text primarily refers to one of the intermediaries between the author of the audiovisual content and the consumer of the audiovisual content distributing the audiovisual content to end users (consumers of audiovisual content);
  • URL typically means “User Resource Identifiers” - a universal identifier for resources on the network known in the art.
  • multimedia mainly means the simultaneous use of different forms of providing information and its processing in a single container object.
  • a single container object may contain text, graphic, audio and video information, as well as, possibly, a way of interactive interaction with it.
  • monitor mainly mean the part of the interface of the “man - equipment - man” system, which converts digital and (or) analog information into audiovisual and allows the user to view and study audiovisual content.
  • program mainly means audiovisual or other content of a particular type that is accepted by the consumer of the content.
  • examples of programs include, but are not limited to, news release, film, promotional material, subtitles, webcam data, webcast broadcast data (electronic broadcasting of newspapers and magazines, language broadcasts, video clips).
  • web-TV mainly means the non-linear delivery of audiovisual programs through the network to the content consumer, when the audiovisual content is first transmitted to the consumer in full or in parts, and then viewed in full or in parts at the desired speed, which is very effective on network lines with low bandwidth.
  • thin client mainly means a diskless client computer in networks with a client-server or terminal architecture that transfers all or most of the information processing tasks to the server.
  • An example of a thin client is a computer with a web browser that is used to work with web applications.
  • model mainly means a functionally complete fragment of a computer program, designed as a separate file.
  • executable module mainly means an executable file of any format, the contents of which are ready for direct execution by a computer program of a multimedia device.
  • “Initiating the distribution of content stored on the server via a web-enabled device” is known, according to which the method of distributing content over the network comprises the steps of generating a list of content available on the server ; provide a list to the device; accept on the device a selection of available content from the list; transmit selection information to the server; extracting the selected content from the storage associated with the server, and transmitting the selected content electronically to a specific device.
  • the limitation of the method according to the application RU 2004131036 is the impossibility of providing content to the user through direct contact with the supplier.
  • a method for receiving user interface content data in a device includes the steps of the device receiving content data for a user interface from a communication interface; the device processes the received content data to form a user interface for the device, while the content data contains meta data, and the method includes an additional step in which the device accesses updates to the content data via the communication interface in accordance with the content metadata.
  • the limitation of the method according to the application RU 2006133374 is that the processing of information by the end user is limited to the hardware of the multimedia device of the user.
  • the application US 20090049473 “User Interface)” is accepted, according to which the interaction of the content provider is carried out mainly using the user interface for receiving and displaying audiovisual content.
  • the user encompasses three image elements: the first content element is intended to show what can be selected from a given; the second content element is designed to select the desired (necessary) program; the third element is to get the final view of the requested product.
  • the disadvantage of the interface according to the application US 20090049473 is its limited use, the inability to directly connect to the content provider, the inability to switch between content providers, as well as the fact that broadcasting of advertising materials occurs in the interface during broadcasting of audiovisual content, which creates inconvenience to the content consumer and reduces the flow of money funds to suppliers of advertising material.
  • the average access speed of users on the network is approaching that point when the access speed of the network via terrestrial communication channels will exceed the speed of access to the network using satellite communication channels. This opens up new opportunities for providers of audiovisual content.
  • information resources as radio and television, web cameras, video surveillance systems and security television, catalogs of goods and services, cinemas, theaters, games, etc., can completely go to the web, as in a more environmentally friendly environment when the need for radio-broadcasting and television stations is completely eliminated.
  • the content delivery chain to the end user can be represented as follows: author of audiovisual content -> intermediaries -> consumer of audiovisual content.
  • intermediaries may include holders of rights to audiovisual content, producers of audiovisual content, content aggregators and content providers. To address the issues of delivering audiovisual content to consumers, intermediaries can be combined with each other in any combination.
  • a significant portion of the audio-visual content located on the web is provided to users free of charge.
  • the development of this sector is hampered by the lack of systems, methods and methods to develop this sector with minimal costs.
  • broadcasting advertising materials is a significant (and often vital) source of income.
  • broadcasting advertising materials in the broadcast audio-visual content is ineffective because it does not allow the content provider to link the broadcast advertising materials to the geographical and demographic parameters of the consumer of the audio-visual content, which means that this method of broadcasting advertising materials has low efficiency; the number of broadcast formats for advertising materials is very limited and strictly depends on the parameters of the audiovisual content itself, and the visualization systems of the content received by its final consumer do not provide for the possibility of including multi-format advertising materials of the content provider; the time for demonstration of advertising materials is limited and almost always less than the time spent by the consumer on audiovisual content while working with it; the time for demonstration of advertising materials often increases the total time for demonstration of audiovisual content, which is inconvenient for consumers.
  • broadcasting of advertising materials by the provider of audiovisual content on their own web site is also ineffective, because, despite the possibility of using the binding of broadcast advertising materials on the geographical and demographic parameters of the content consumer, the latter is on the website solely for the purpose of finding the content he needs and, as a rule, getting to the website he needs, spends much less time on this than viewing, studying and working directly with audiovisual content; the number of content consumers significantly exceeds the number of visitors to the content provider’s website, since, as a rule, the number of websites of the content provider is much less than the number of providers of audiovisual content the time for demonstrating advertising materials on the website of the provider of audiovisual content is not limited in time, but if the content provider provides the ability to download audiovisual content to the consumer’s multimedia device, the time for demonstrating advertising materials will almost always be less than the time spent by the end user when working with audiovisual content.
  • the objective of the invention is to provide a system and method for delivering audio-visual content to consumers on a variety of multimedia devices equipped with a variety of operating systems and web browsers, without installing additional hardware and software, where a consumer can switch between content providers and programs of a specific content provider, view audiovisual content free of charge without the advertising materials included in it; as well as the creation of virtual catalogs, libraries, cinemas, theaters, concert halls, etc., with the ability for any number of users to simultaneously select, pay and view their desired audiovisual materials, etc.
  • the problem is solved by creating a web-based delivery system of audiovisual content to consumers, which contains a multimedia device connected to the network equipped with a user interface (consumer) for receiving and displaying audiovisual content in the form of a web application created on the website’s website an audiovisual content provider, the user interface further comprising an interface for displaying audiovisual content, an interface for displaying advertising materials of the content provider, and an interface for interacting with the web site (s) of the provider (s) of the audiovisual content, thereby
  • the provider (s) of audiovisual content has the opportunity to broadcast with advertising materials of various formats, throughout the consumer’s work with audiovisual content, without including advertising materials for broadcasting directly into audiovisual content and with binding advertising materials for broadcasting to the geographical and demographic parameters of each specific consumer audiovisual content;
  • a personal computer or a mobile phone, or a communicator, or a smartphone, or a television, or other devices known in the art are used as a multimedia device.
  • the problem is also solved by creating a method for delivering audiovisual content on the web to consumers on a multimedia device connected to the network, according to which the provider of audiovisual content interacts with the consumer of audiovisual content using the consumer interface, while the web application is used as the consumer interface, and the consumer of audiovisual content visits the website of the provider of audiovisual content, downloads from the web
  • Yu the site is an executable module by which the web browser of its multimedia device is able to automatically connect to the consumer interface of the audiovisual content created on the web page of the website of the provider of audiovisual content, wherein the consumer interface may contain. the web browser interface does not contain it.
  • the consumer using the user interface can select the provider of audiovisual content and the program of the selected provider of audiovisual content, and for automatic connection to the user interface (consumer) it is possible to use an executable module installed on a multimedia device or, for example, “Thin client”.
  • FIG. 1 is a block diagram of a multimedia device of a user (consumer of audiovisual content);
  • FIG. 2 is a block diagram of a user interface (consumer of audiovisual content);
  • FIG. 3 is a block diagram of an audiovisual content provider
  • FIG. 4 is a flowchart of the delivery of audiovisual content by a provider accumulating content access URLs
  • FIG. 5 is a flowchart of the delivery of audiovisual content by a supplier accumulating audiovisual content and providing it to a consumer upon request through a user interface;
  • FIG. 6 is a flowchart of the delivery of audiovisual content by a supplier accumulating audiovisual content and access URLs to the content, and then having the ability to deliver both to the consumer upon his request through the user interface;
  • FIG. 7 is a flowchart of the delivery of audiovisual content by providers accumulating audiovisual content and content access URLs, and then having the ability to deliver both to the consumer at his request through the user interface.
  • 1 is an interface for displaying audiovisual content of a user interface
  • 13 is a website; 14 - processor;
  • the consumer of audiovisual content which can be any network user who has at his disposal a multimedia device 5, which: is connected to the network 10; has a web browser of 7; has a screen 6 (monitor, display), which converts the incoming digital and (or) analog information into audiovisual and allows the user to view and study the audiovisual content (fig. l).
  • the multimedia device 5 comprises a processor 9 and a visual screen 6, such as a computer monitor or any other display that advantageously implements a graphical user interface.
  • the consumer of audiovisual content connects to the website 13 of the provider of audiovisual content and downloads from the website 13 of the provider of audiovisual content or from any other place on the network a user interface (consumer of audiovisual content), which may vary in configuration depending on the content delivered to the consumer and It is an executable module that, when launched on a consumer multimedia device, is automatically connected to the user interface (consumer an audiovisual content provider) created by a content provider; Further, the user, using his interface created by the provider of audiovisual content on the web page of his website 13, connects to a specific provider of audiovisual content (URL of the provider of audiovisual content), and then to specific programs of the selected provider of audiovisual content.
  • a user interface consistumer of audiovisual content
  • the user interface 8 is created in such a way that the user 4 (the consumer of the audiovisual content) has the illusion of working with application software, which allows the user to concentrate on the broadcast audiovisual content and advertising materials (Fig. 2).
  • the best option for user interface 8 is a web application that is presented as similar to a desktop application interface as possible with or without a web browser interface.
  • Using a web application allows you to: not install (install) the application; Provide updates and distribution of applications quickly and automatically; use the application on any multimedia device connected to network, while it usually does not matter which operating system is installed on it; create an application less prone to viral infection; create a user-friendly interface that is not limited only to the use of HTML; use such features of a user-friendly interface as drag-apd-dror; create a more interactive user interface than standard web browser interfaces that require constant interaction with a remote server; create a user interface with the appearance and functionality close to the desktop application familiar to the consumer; free up the computing resources of the web server of the provider of audiovisual content, allowing you to process more sessions at the same time due to the same hardware; allow the consumer of the audiovisual content to interact with the web page of the provider of the audiovisual content asynchronously through the interaction between the
  • User Interface 8 downloads the necessary web content, performs a quick analysis of the document, and customizes the user interface in relation to its geographical and demographic parameters. At the same time, the user does not feel like working with a web browser 7, but there is a feeling of working with application software that does not require installation, and the configuration is acceptable for the consumer.
  • the user interface 8 may look like a regular television receiver, and to familiarize yourself with audio content it may look like a familiar radio receiver, etc., where:
  • - audiovisual content is displayed in a module 1 specially created and built into the user interface for displaying audiovisual content ;
  • the choice of the provider of audiovisual content, as well as the interaction between the multimedia device of the consumer of audiovisual content and Web site (s) of the provider (s) of audio-visual content is carried out in a specially created module 3 of the user interface, where the user can select, switch and display the program as he wishes (subject to access rights to the corresponding delivery channel and / or distribution of content).
  • the provider of audiovisual content can adjust the size of this module, as well as the method of displaying the supplied audiovisual content, taking into account their desires and requirements for multimedia consumer devices.
  • the supplier can use both proprietary software and third-party manufacturers in the user interface, for example, ITUPS or QuickTime from ArrlComputers, Wi-Fi Media Reluctor from Microsoft Relotel.
  • the user interface (consumer of audiovisual content) includes module 2, where advertising materials are received and displayed, changing the size and location of this module will allow viewing advertising materials of any size, and the possible format of broadcasted advertising materials will always match the number of formats that are used on the web.
  • the provider of audiovisual content can broadcast advertising materials throughout the user’s work with the received audiovisual content, and the consumer can, if necessary, turn off the viewing of broadcast advertising materials.
  • the provider of audiovisual content may be the autoplay (s) of audiovisual content, or owners of rights to audiovisual content, or producers of audiovisual content, or content aggregators, or content providers, either separately or combined in any combination with each other to deliver audiovisual content to consumers (Fig. 3).
  • Suppliers for supplying consumers with audiovisual content accumulate it on the storage device 15 and / or URLs of the connection with the audiovisual content 16 and access users (consumers of audiovisual content) to the audiovisual content using the website 13.
  • the provider of audiovisual content 11 interacts with the consumers of the content 4 through the website 13.
  • the content consumer 4 In order to access the audiovisual content, the content consumer 4 must open the user interface 8 in his multimedia device designed specifically to provide access to the audiovisual content (Fig. 4).
  • Each user who connected to the website 13 through user interface 8 is identified by IP address, operating system, requested audiovisual content, etc., which allows you to personalize the user interface and broadcast advertising materials by linking them to geographic and demographic parameters of the consumer Audiovisual content (country, language, content subject, etc.). If the delivery of audiovisual content is carried out by a supplier that accumulates access URLs to content 17 and provides it to consumer 4 according to his request through user interface 8, then the consumer of audiovisual content after receiving the URLs connects to the audiovisual content directly, that is, bypassing the web server and website 13, which allows the content provider to serve a significant number of consumers with a small load of processor 14, while maintaining. at the same time, the right to broadcast advertising materials in the consumer interface of audiovisual content is reserved.
  • the provider of audiovisual content 11 interacts with consumers of content 4 through the website 13 (Fig. 5).
  • the content consumer 4 is required to open the user interface 8 in his multimedia device, designed specifically to provide access to the audiovisual content.
  • the consumer of audiovisual content after receiving this information is connected to the storage device 15 and gets access to the audiovisual content directly from server 11 supplier (Fig. 6, Fig. 7).

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne des technologies de l'information permettant de fournir des matériaux audiovisuels et publicitaires sur le Web à des utilisateurs de contenu audiovisuel. Le système de diffusion de contenus audiovisuels à destination des utilisateurs comprend un dispositif multimédia qui est doté d'une interface utilisateur destinée à recevoir et afficher des contenus audiovisuels, connectée à un réseau; en outre, l'interface utilisateur comprend un module de réception et d'affichage de matériaux publicitaires et un module pour interagir avec le(s) site(s) du fournisseur de contenu audiovisuel, et l'interface utilisateur est une application Web créée sur une page du site du fournisseur de contenu audiovisuel. Le résultat technique obtenu se présente comme un système et un procédé de diffusion de contenus audiovisuels à destination des utilisateurs, le contenu pouvant être différent lors de l'utilisation d'une seule et même interface utilisateur, ce qui permet de fournir à un utilisateur (à un consommateur de contenus audiovisuels) une interface en tenant compte de ses préférences et des attaches d'un contenu déterminé aux paramètres géographiques et démographiques, ainsi que de visualiser le matériaux publicitaires via une interface spécialement conçue à cet effet.
PCT/UA2009/000022 2009-05-26 2009-05-26 Système et procédé de diffusion de contenus audiovisuels à destination des utilisateurs WO2010138092A1 (fr)

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PCT/UA2009/000022 WO2010138092A1 (fr) 2009-05-26 2009-05-26 Système et procédé de diffusion de contenus audiovisuels à destination des utilisateurs

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104321947A (zh) * 2012-05-18 2015-01-28 特斯拉汽车公司 充电速率优化

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KR20080090584A (ko) * 2006-12-26 2008-10-09 주식회사 피오마인드 사용자가 생성하는 동영상 컨텐츠를 이용한 광고방법 및장치
US20080320512A1 (en) * 2007-06-22 2008-12-25 Inskin Media Ltd. Systems and methods for providing interactive advertisements through media player skin
US20090037434A1 (en) * 2007-07-31 2009-02-05 Bighand Ltd. System and method for efficiently providing content over a thin client network
US20090049473A1 (en) * 2007-01-23 2009-02-19 Cox Communications, Inc. Providing a Video User Interface
RU2355043C1 (ru) * 2008-05-21 2009-05-10 Юрий Анатольевич Ткачев Способ рекламирования и система для его осуществления

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20080090584A (ko) * 2006-12-26 2008-10-09 주식회사 피오마인드 사용자가 생성하는 동영상 컨텐츠를 이용한 광고방법 및장치
US20090049473A1 (en) * 2007-01-23 2009-02-19 Cox Communications, Inc. Providing a Video User Interface
US20080320512A1 (en) * 2007-06-22 2008-12-25 Inskin Media Ltd. Systems and methods for providing interactive advertisements through media player skin
US20090037434A1 (en) * 2007-07-31 2009-02-05 Bighand Ltd. System and method for efficiently providing content over a thin client network
RU2355043C1 (ru) * 2008-05-21 2009-05-10 Юрий Анатольевич Ткачев Способ рекламирования и система для его осуществления

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104321947A (zh) * 2012-05-18 2015-01-28 特斯拉汽车公司 充电速率优化

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