WO2010073295A1

WO2010073295A1 - Viewing point management system, viewing point management device, viewing point management method, its program and recording medium

Info

Publication number: WO2010073295A1
Application number: PCT/JP2008/003913
Authority: WO
Inventors: 佐藤創; 平尾博孝
Original assignee: 株式会社ダブルブレイン
Priority date: 2008-12-24
Filing date: 2008-12-24
Publication date: 2010-07-01

Abstract

This object is aimed to provide a viewing point management system and the like for promoting the viewing of advertisement and improving an advertisement effect, thereby stably operating an advertisement service. A management server (4) includes a user control unit (82) that associates user specific data, a viewed advertisement field and a reward point for every advertisement field with one another, and stores the associated data at a user table (102) for control; an advertisement distribution control unit (84) that extracts advertisement data corresponding to the viewed advertisement field from an advertisement table (104) based on the field of advertisement viewed by each user which is stored at the user table (102) and controls to transmit the advertisement data to a user terminal device (6) in a designated advertisement distribution time slot for display; a reward point renewal control unit (86) that renews the reward point of the advertisement field corresponding to the audience advertisement field stored at the user table (102) by adding to the reward point in accordance with viewing time of the advertisement data on the user terminal device (6); and a reward point distribution control unit (88) that controls to transmit the renewed award point to the user terminal device (6) for display.

Description

Viewing point management system, viewing point management device, viewing point management method, program thereof, and recording medium

The present invention relates to a viewing point management system, a viewing point management device, a viewing point management method, a program thereof, and a recording medium, and more particularly to a technique for managing points related to advertisement viewing.

With the spread of high-speed communication lines, various video viewing services using the Internet have been proposed. A user (viewer) can view various moving image information free of charge or for a fee by using such a moving image viewing service.

On the other hand, in order to maintain the operation of such a video viewing service, a video advertisement or the like is often inserted into the video information (for example, video content). However, in such a service, since a video advertisement predetermined by the service operator is provided, even an advertisement that is not of interest to the user must be viewed, and the advertisement information can be viewed for a long time without restrictions. There was a problem that the stress of the user for doing it increased.

As described above, in the conventional video viewing service, there are many cases in which the advertisement information must be viewed for a long time, so the user receives a lot of stress, and the posted advertisement information does not necessarily match the preference of each user. There is also a problem that it is difficult to obtain the expected advertising effect because it is not limited.

For this reason, the video viewing service is not considered as an attractive medium for advertisers, and as a result, it is an attempt to reduce the user's stress on advertising viewing by, for example, paying some video information. However, there are many cases where the number of times of viewing video information is extremely reduced by paying, and it is not easy to operate such a service stably.
JP 2007-265286 A

The present invention has been made in view of the above problems, and solves the problems in services for posting moving image information and advertisements, such as conventional moving image viewing services, in particular, advertising information including moving images, etc. A viewing point management system, a viewing point management device, a viewing point management method, a program thereof, a recording medium, and the like capable of stably operating such an information providing service by improving the advertising effect It is intended to provide.

In order to achieve the above object, a viewing point management system according to the present invention is a viewing point management system in which a server computer that manages points related to advertisement viewing and an unspecified number of user computers are connected via a communication network. User information storage control for controlling the server computer to store the user identification data for identifying the user, the data related to the viewing advertisement field selected by the user, and the reward point data for each advertisement field in association with each other in the user information storage means And advertisement data corresponding to the viewing advertisement field from advertisement information storage means storing information related to the advertisement based on the data related to the viewing advertisement field of each user stored in the user information storage means. Extract the extracted advertisement data to the specified advertisement distribution. Advertisement distribution control means for controlling to be transmitted to a user computer for display during a time zone, and reward points in the advertisement field corresponding to the viewing advertisement field stored in the user information storage means, the advertisement in the user computer Reward point update control means for adding and updating according to the viewing time of the data, Reward point distribution control means for controlling the reward point data updated by the reward point update control means to be transmitted to the user computer and displayed It is characterized by comprising.

According to the viewing point management system, the user information storage control means of the server computer associates user identification data of each user, data related to the viewing advertisement field, and reward point data for each advertisement field, so that the user information Stored in the storage means.
Further, the advertisement distribution control means extracts advertisement data corresponding to the viewing advertisement field from the advertisement information storage means based on the data related to the viewing advertisement field of each user, and the extracted advertisement data includes: It is transmitted to the user computer during the designated advertisement delivery time zone.
Further, the reward point update control means adds the reward points in the advertisement field corresponding to the viewing advertisement field stored in the user information storage means according to the viewing time of the advertisement data in the user computer. The updated reward point data is transmitted and displayed on the corresponding user computer by the reward point distribution control means.

Therefore, according to the viewing time of the advertisement data distributed to the user computer, the reward points in the advertising field corresponding to the advertisement data are added and updated, and the updated reward point data is transmitted to the user computer and displayed. Therefore, the update (increase) of the reward points will motivate the user to view the advertisement, and the advertisement viewing activity of the user is activated, thereby realizing a system that provides more advertisement information to the user. It becomes possible.

In addition, the number of users who view the advertisement can be increased, and the advertisement data corresponding to the viewing advertisement field selected by the user, that is, the advertisement field matching the user's preference is transmitted and displayed on the user computer. It is possible to realize a system capable of improving the advertising effect for each user.
In other words, a system for managing viewing points that can activate a user's advertisement viewing activity and improve advertisement effectiveness, and can stably operate a service that provides advertisement information including moving images and the like is realized. be able to.

In addition, the viewing point management apparatus according to the present invention stores the user identification data for identifying the user, the data related to the viewing advertisement field selected by the user, and the reward point data for each advertisement field in association with each other in the user information storage unit. User information storage control means for controlling, and advertisement information storage means for storing information related to advertisements based on data related to the viewing advertisement fields for each user stored in the user information storage means, The advertisement data corresponding to the above is extracted, and the extracted advertisement data is transmitted to the user computer during the designated advertisement distribution time zone and controlled to be displayed, and stored in the user information storage means The reward points in the advertising field corresponding to the viewing advertising field are stored in the user computer. Reward point update control means for adding and updating according to the viewing time of the advertisement data, and reward point distribution control for controlling the reward point data updated by the reward point update control means to be transmitted to the user computer for display. It is characterized by comprising.

According to the viewing point management device, the reward points in the advertising field corresponding to the advertisement data are added and updated according to the viewing time of the advertisement data distributed to the user computer, and the updated reward point data is updated. It is transmitted and displayed on the user computer. Therefore, the update (increase) of the reward points motivates the user to view advertisements, the user's advertisement viewing activities are activated, and more advertisement information can be provided to the user.

Also, the number of users who view advertisements can be increased, and advertisement data corresponding to the viewing advertisement field selected by the user can be displayed on the user computer, so that the advertising effect for each user can be improved. In other words, it is possible to steadily operate a service that provides advertisement information including moving images and the like by activating the user's advertisement viewing activity and improving the advertisement effect.

In addition, the viewing point management method according to the present invention includes user information storing means for storing user identification data for identifying a user, data related to a viewing advertisement field selected by the user, and reward point data for each advertisement field. A point management method for advertisement viewing using a server computer accessible to advertisement information storage means storing information related to advertisements, wherein the server computer specifies a user in the user information storage means A step of controlling to store specific data, data related to the viewing advertisement field selected by the user, and reward point data for each advertisement field, and the viewing advertisement field of each user stored in the user information storage means From the advertisement information storage means based on the data relating to Extracting advertisement data corresponding to the listening advertisement field, controlling the extracted advertisement data to be transmitted to a user computer for display in a designated advertisement distribution time zone, and stored in the user information storage means A reward point in the advertisement field corresponding to the viewing advertisement field is added and updated according to a viewing time of the advertisement data in the user computer, and the reward point data updated in the step is updated in the user computer And a step of controlling to transmit and display.

According to the viewing point management method, according to the viewing time of the advertisement data distributed to the user computer, the reward points in the advertising field corresponding to the advertisement data are added and updated, and the updated reward point data is updated. It is transmitted and displayed on the user computer. Therefore, the update (increase) of the reward points motivates the user to view advertisements, the user's advertisement viewing activities are activated, and more advertisement information can be provided to the user.

Also, the number of users who view the advertisement information can be increased, and advertisement data corresponding to the viewing advertisement field selected by the user can be displayed on the user computer, so that the advertisement effect for each user can be improved. In other words, it is possible to steadily operate a service that provides advertisement information including moving images and the like by activating the user's advertisement viewing activity and improving the advertisement effect.

In addition, the viewing point management program according to the present invention includes a server computer capable of communicating with an unspecified number of user computers via a communication network, user specifying data for specifying a user, data relating to a viewing advertisement field selected by the user, Information related to the advertisement based on the function for controlling to store the reward point data for each advertisement field in association with the user information storage means, and the data related to the viewing advertisement field of each user stored in the user information storage means Is extracted from the advertisement information storage means storing the advertisement advertisement storage area, and the extracted advertisement data is transmitted to the user computer during the designated advertisement distribution time zone and displayed. Functions corresponding to the viewing advertisement field stored in the user information storage means. A function for adding and updating the reward points in the advertising field according to the viewing time of the advertisement data in the user computer, and a function for controlling the reward point data updated by the update function to be transmitted to the user computer and displayed. It is characterized by being realized.
A recording medium according to the present invention is a computer-readable recording medium storing the viewing point management program.

According to the program and the recording medium, a general computer can function as the viewing point management apparatus. The program can be distributed by being stored in a recording medium such as a CD-ROM, and can be transmitted and received via a communication line.

The features of the present invention can be broadly shown as described above, but the configuration and content thereof, together with the purpose and features, will be further clarified by the following disclosure after taking the drawings into consideration.

It is the figure which showed schematic structure of the reward point management system which concerns on embodiment of this invention. It is the block diagram which showed schematically the principal part of the management server which comprises the viewing-and-listening point management system of FIG. 1, and a user terminal. It is the figure which showed an example of the data structure of the user table memorize | stored in the information database of the management server. It is the figure which showed an example of the data structure of the advertisement table memorize | stored in the information database of the management server. It is the flowchart which showed the processing operation which the management server in the viewing-and-listening point management system which concerns on embodiment performs. It is the flowchart which showed the processing operation which the management server in the viewing-and-listening point management system which concerns on embodiment performs. It is the flowchart which showed the processing operation which the management server in the viewing-and-listening point management system which concerns on embodiment performs. It is the flowchart which showed the processing operation which the management server performs in the viewing-and-listening point management system concerning another embodiment.

Explanation of symbols

4 management server (server computer)
6 User terminal (user computer)
80 control unit 82 user control unit 84 advertisement distribution control unit 86 reward point update control unit 88 reward point distribution control unit 100 information database 102 user table 104 advertisement table

Embodiments of a viewing point management system, a viewing point management device, a viewing point management method, a program thereof, and a recording medium according to the present invention will be described below with reference to the drawings.
FIG. 1 is a diagram showing a schematic configuration of a viewing point management system according to an embodiment. The viewing point management system 2 includes a viewing point management device (hereinafter referred to as a management server) 4 that is a server computer and a plurality of user terminals 6 that are user computers via an information communication network 8 (for example, the Internet). It is configured to be communicable.

FIG. 2 is a block diagram schematically showing main parts of the management server 4 and the user terminal 6 constituting the viewing point management system 2 shown in FIG.
The user terminal 6 used by the user includes an input unit 6a, a display unit 6b, an audio output unit 6c, a storage unit 6d, a communication unit 6e, and a control unit 6f that controls these units. The user terminal 6 exchanges various data and the like with the management server 4 via the information communication network 8, and is a viewing advertisement composed of data transmitted from the management server 4, for example, moving images. And advertisement data such as banner advertisements, reward point data updated according to the viewing time of advertisement data, which will be described later, and the like are received and displayed on the display unit 6b.

In the user terminal 6, an application (program) for displaying various data exchanges with the management server 4 and displaying advertisement data and reward points distributed from the management server 4 on the display unit 6b is an application distribution. While being downloaded from a server (which may have the function of the management server 4) and stored in the storage unit 6d and connected to the information communication network 8, the application is activated and the management server 4 To be connected.

The management server 4 includes a communication unit 40, a storage unit 60, a control unit 80, and an information database 100. The communication unit 40 includes a communication device for exchanging data and information with the user terminal 6 and the like via the information communication network 8.

The information database 100 includes a user table (user information storage means) 102 and an advertisement table (advertisement information storage means) 104, and is stored in a storage medium such as a hard disk.

FIG. 3 shows an example of the data structure of the user table 102. The user table 102 includes a user code as user specifying data for specifying a user, data related to a viewing advertisement field selected by the user, and each advertisement field ( This is a data structure in which reward point data of A to I. Furthermore, in the user table 102 of the present embodiment, a user code and a data structure in which user attribute information such as the user's name, address, gender, date of birth, location, and mail address is stored in association with each other. It has become.

FIG. 4 shows an example of the data structure of the advertisement table 104. The advertisement table 104 includes an advertiser code as advertiser specifying data for specifying an advertiser and reward points (cumulative) given to the user terminal 6. The data structure is stored in association with data. Further, in the advertisement table 104, the advertiser code, the advertiser password, the advertiser name, the advertiser attribute information such as the advertiser location and contact information, the (viewing) advertisement code, the banner advertisement code, and the advertisement delivery time are displayed. Attribute information of advertisement contents such as information on the band, viewing advertisement insertion start date, viewing advertisement insertion end date, banner advertisement insertion start date, banner advertisement insertion end date, target area, target sex, target age, advertising field, and advertising content Are stored in association with each other. Although not shown in FIG. 4, in the advertisement table 104, data of reward points given to the user for advertisement viewing per unit time (for example, 1 minute) is also set for each advertisement. The value of the reward point per hit can be changed appropriately according to the request of the advertiser.

By the user table 102 and the advertisement table 104, the information database 100 stores a user code (user identification data) for identifying a user, a viewing advertisement field selected by the user, and reward points for each advertisement field in association with each other. In addition, an advertiser code (advertiser specifying data) for specifying an advertiser, reward points, and advertisement data are stored in association with each other.

The control unit 80 includes a CPU, a ROM, and a RAM (all not shown), and is a user control unit (user information storage control means) realized by a program stored in a storage unit 60 such as a hard disk. 82, an advertisement distribution control unit (advertisement distribution control unit) 84, a reward point update control unit (reward point update control unit) 86, and a reward point distribution control unit (reward point distribution control unit) 88. The control unit 80 can also access the information database 100 (user table 102, advertisement table 104).

The user control unit 82 transmits data indicating user attributes, such as the user's name, the user's address, the user's gender, the user's date of birth, and the user's email address, transmitted from the user terminal 6 via the information communication network 8. If the user code is received, a new user code is generated for the user, and the received data is associated with the generated user code and stored in the user table 102 (see FIG. 3) of the information database 100, When the viewing advertisement field selection signal transmitted from the user terminal 6 is received, control for storing the viewing advertisement field data in the user table 102 in association with the user code is performed. It should be noted that the user attribute data and viewing advertisement field input at the user terminal 6 may be configured to be input through an application input screen that has been downloaded in advance.

The advertisement distribution control unit 84 uses the advertisement table 104 of the information database 100 based on the data related to the viewing advertisement field of each user stored in the user table 102, and / or the banner advertisement corresponding to the viewing advertisement field. The code is extracted, and the advertisement code corresponding to the extracted advertisement code and / or the banner advertisement code and / or the banner advertisement data is transmitted to the user terminal 6 via the information communication network 8 and displayed.

The reward point update control unit 86 is based on the advertisement table 104 of the information database 100 on the condition that the advertisement data and / or the banner advertisement data is displayed on the user terminal 6 under the control of the advertisement distribution control unit 84. The advertiser code stored in association with the advertisement data and / or the banner advertisement data is extracted, and the reward point data stored in association with the extracted advertiser code is used as the advertisement data in the user terminal 6 and / or Alternatively, it is controlled to add and update according to the viewing time of the banner advertisement data.

In addition, the reward point update control unit 86 has the advertisement data and / or banner advertisement data displayed under the control of the advertisement distribution control unit 84 as a necessary condition from the user table 102 of the information database 100. And / or a user code in which the advertisement field of banner advertisement data is registered as a viewing advertisement field, and the advertisement data associated with the extracted user code and / or the advertisement field of banner advertisement data Reward point data in the same advertisement field is controlled to be added and updated according to the viewing time of the advertisement data and / or banner advertisement data in the user terminal 6.

Also, the reward point distribution control unit 88 performs control to transmit and display the reward point data updated by the reward point update control unit 86 to the user terminal 6 via the information communication network 8.

Next, various processing operations performed by the management server 4 (the control unit 80) constituting the viewing point management system 2 according to the embodiment will be described.
FIG. 5 is a flowchart showing a user information storage processing operation performed in the management server 4 (the control unit 80) constituting the viewing point management system 2 according to the embodiment.

First, in step S1, user registration information indicating user attributes such as the user's name, the user's address, the user's gender, the user's date of birth, and the user's e-mail address is received from the user terminal 6 via the information communication network 8. If it is determined whether the user registration information has not been received, the process ends. If it is determined that the user registration information has been received, the process proceeds to step S2.

In step S2, a process for generating a new user code is performed, and then the process proceeds to step S3. In step S3, the newly generated user code is associated with the received user registration information, and the user table of the information database 100 is stored. The process which memorize | stores in 102 (refer FIG. 3) is performed, and it progresses to step S4 after that. In step S4, a process of transmitting a user code is performed to the user terminal 6 that has transmitted the user registration information, and then the process proceeds to step S5.

In step S5, it is determined whether or not the selection signal for the viewing advertisement field selected by the user (desired by the user) has been received from the user terminal 6, and if it is determined that the selection signal for the viewing advertisement field has been received, step S5 is performed. Proceed to S6. In step S6, a process of storing the viewing advertisement field of the received selection signal and the user code in association with each other is stored in the user table 102, and then the process ends. Note that the data in the viewing advertisement field stored in the user table 102 can be appropriately changed by the selection signal from the user terminal 6.

FIG. 6 is a flowchart showing an advertisement distribution processing operation performed by the management server 4 (the control unit 80) constituting the viewing point management system 2 according to the embodiment. Note that the data related to the viewing advertisement field transmitted from the user terminal 6 is stored in the user table 102, and this processing operation is executed for each viewing advertisement field stored in the user table 102.

First, in step S11, the user table 102 of the information database 100 is accessed, and the viewing advertisement field data stored in the user table 102 is read. In the next step S12, the viewing read from the user table 102 in step S11. For each advertisement field, a process for extracting a user code in which the same viewing advertisement field is registered is performed, and then the process proceeds to step S13.

In the next step 13, the advertisement table 104 is accessed, and an advertiser code in which the same advertisement field is registered for each viewing advertisement field read in step S11 is extracted from the advertisement table 104 (advertising field matching process). ) And then go to Step 14.

In step S14, the advertiser code in which the target area corresponding to the area information (address or location) stored in the user table 102 in association with each user code extracted in step S12 is set from the advertisement table 104. Is extracted (regional information matching process), and then the process proceeds to step S15.

In step S15, it corresponds to other user attribute data (gender and / or date of birth (age)) stored in the user table 102 in association with each user code extracted in step S12 from the advertisement table 104. A process (attribute information matching process) of extracting an advertiser code in which the target sex and / or target age is set is performed, and then the process proceeds to step S16.

In step S16, for each user code extracted in step S12, each extraction condition (advertisement field, regional information, and others) in steps S13 to S15 is selected from the advertiser codes extracted in steps S13 to S15. ) Is extracted (represented as the logical product of the set) that satisfies all of the user attributes), and then the process proceeds to step S17.

In step S17, advertisement data and / or banner advertisement data corresponding to the advertisement code and / or banner advertisement code associated with the advertiser code extracted in step S16 is extracted for each user code extracted in step S12. Then, the process proceeds to step S18.

In step S18, it is determined whether or not the current time is in any advertisement distribution time zone of the advertiser code extracted in step S16, and it is determined that the current time is not in the advertisement distribution time zone. On the other hand, the process returns to step S18, and if it is determined that the current time is in any one of the advertisement distribution time zones, the process proceeds to step S19.

In step S19, advertisement data and / or advertisement banner data corresponding to the advertiser code whose current time is in the advertisement distribution time zone correspond to the user code extracted in step S12 via the information communication network 8. Control (advertisement information distribution processing) to be transmitted and displayed on the user terminal 6 is performed, and then the processing ends. The advertisement information distribution process in step S19 is repeated until all the advertisement data extracted in step S17 is distributed to the corresponding user terminal 6.

FIG. 7 is a flowchart showing remuneration point update and distribution processing operations performed by the management server 4 (the control unit 80) constituting the viewing point management system 2 according to the embodiment. This processing operation is executed on the condition that the advertisement distribution process described above is executed and the advertisement information is displayed on the user terminal 6.

First, in step S21, the setting information of reward points per unit time stored in association with the advertiser code of the distributed advertisement data and the accumulated value of reward points up to the previous time are read from the advertisement table 104. In the next step S22, processing for obtaining the viewing time data of the advertisement data on the user terminal 6 is performed, and then the process proceeds to step S23.

For example, the management server 4 manages the distribution (display) start time of the advertisement data and the display end time of the advertisement data on the user terminal 6 (including the case where the display is stopped halfway by the user operation) Viewing time data can be acquired by detecting the time from the display start point to the display end point.

In step S23, the reward points to be added are calculated based on the viewing time of the advertisement data in the user terminal 6 acquired in step S22 and the reward points per unit time. In the next step 24, the reward points are calculated in step S23. The added reward points are added to the accumulated value of the reward points up to the previous time, and the process of updating the value of the reward points in the advertisement table 104 is performed, and then the process proceeds to step S25.

In step S25, the reward point corresponding to the advertisement field of the advertisement data distributed this time stored in association with the user code of the user terminal 6 is read from the user table 102. In the next step S26, the added reward points calculated in step S23 are added to the reward points read out in step S25, and the reward point values in the user table 102 (reward points in the corresponding advertising field and reward points). The process of updating the total value of points is performed, and then the process proceeds to step S27.
In step S27, a process for transmitting the data related to the reward points updated in step S26 to the user terminal 6 who has watched the advertisement data is performed, and then the process ends.

In the advertisement distribution processing operation described with reference to FIG. 6, advertiser codes that satisfy the extraction conditions in steps S13 to S15 are obtained individually (as separate sets), and the logic of these sets is obtained in subsequent step S16. However, the advertiser code extraction process is not limited to this configuration, and is stored in association with each user code, at least advertisement data in the advertising field that matches the viewing advertising field ( In accordance with the setting status, the advertisement data considering the user attributes may be extracted from the advertisement table 104. For example, the processing operation described below can be adopted.

FIG. 8 is a flowchart showing an advertisement distribution processing operation performed by a management server (control unit thereof) constituting a viewing point management system according to another embodiment. Note that the processing operations having the same contents as the processing operations shown in FIG. 6 are denoted by the same reference numerals and description thereof is omitted.

First, in step S11, the viewing advertisement field data stored in the user table 102 of the information database 100 is read. In the next step S12, the same viewing advertisement field is read from the user table 102 for each viewing advertisement field read in step S11. A process for extracting the user code in which the advertising field is registered is performed, and then the process proceeds to step S13.

In the next step 13, a process (advertising field matching process) for extracting the advertiser code in which the same advertising field is registered is performed from the advertising table 104 for each viewing advertising field read in step S <b> 11. Proceed to

In step S31, for each viewing advertisement field, it is determined whether or not the number of advertiser codes extracted in step S13 is equal to or less than a predetermined number (preferred number for advertisement display, for example, about 1 to 5). If it is determined that the number is less than the predetermined number, the process proceeds to step S35, whereas if it is determined that the number is not less than the predetermined number, the process proceeds to step S32.

In step S32, the area information (address) stored in association with the user code for each user code extracted in step S12 from the advertiser code extracted in step S13 for each viewing advertisement field. Alternatively, a process of extracting an advertiser code in which a target area corresponding to (location) is set (restriction process based on area information) is performed, and then the process proceeds to step S33.

In step S33, for each user code extracted in step S12, it is determined whether or not the number of advertiser codes extracted in step S32 has become a predetermined number or less. If it is determined that the number is not less than the predetermined number, the process proceeds to step S34.

In step S34, other user attributes stored in association with the user code for each user code extracted in step S12 from among the advertiser codes extracted in step S32 for each viewing advertisement field. Perform processing (restriction processing by attribute information) to extract the advertiser code in which the target gender and / or target age corresponding to the data (gender and / or date of birth (age)) is set, and then step Proceed to S35.

In step S35, the advertisement corresponding to the advertiser code that has become the predetermined number or less extracted in steps S13 and S32, or the advertisement code and / or banner advertisement code associated with the advertiser code extracted in step S34. A process of extracting data and / or advertisement banner data is performed, and then the process proceeds to step S36.

In step S36, whether or not the current time is one of the advertisement delivery time zones of the advertiser code extracted in steps S13 and S32 or the advertiser code extracted in step S34. If it is determined that the current time is not in the advertisement distribution time zone, the process returns to step S36. On the other hand, if it is determined that the current time is in any of the advertisement distribution time periods, the advertisement data in step S19. Proceed to the delivery process.

With such a configuration, regardless of the number of advertisements registered in the advertisement table 104, it is possible to automatically transmit and display an appropriate number of advertisement information to the user terminal 6, thereby further improving the advertisement effect. It becomes possible. Further, the order of steps S13, S32, and S34 is not fixed, and the extraction conditions can be increased or decreased by appropriately replacing them according to the importance of each extraction condition or adding another extraction condition. You can also.

Next, an example of the advertisement distribution process and reward point distribution process described in FIGS. 6 and 7 will be described based on the user table 102 and the advertisement table 104 shown in FIGS. For example, a case where advertisement distribution is performed to users registered in the user table 102 of FIG. 3 (“Hanako Yamada” and “Taro Ozaki”) will be described.

The management server 4 accesses the information database 100, reads data (“beauty”, “car”,...) In the viewing advertisement field from the user table 102 (step S11), and views “beauty” from the user table 102 for viewing advertisement. User code is extracted for each viewing announcement field, such as the user code specified in the field (“123456”,...) And the user code that specifies “car” in the viewing advertisement field (“128651”,...). (Step S12).

Next, from the advertisement table 104, an advertiser code (“100003”,...) Having “beauty”, which is the viewing advertisement field read in step S11, as an advertising field, and an advertiser code (“10000”) as an advertising field ( For each viewing advertisement field, such as “100004”,...), An advertisement field matching process for extracting an advertiser code in which the same advertisement field is registered is performed (step S13).

Next, the area information (“Tokyo”) stored in the user table 102 in association with the user code (“123456”) having “beauty” as the viewing advertisement field, extracted from the advertisement table 104 in step S12. Is stored in the user table 102 in association with the advertiser code (“100002”, “100003”,...) And the user code (“128651”) that is set as the viewing advertisement field. For each user code in each viewing advertisement field, such as an advertiser code (“100004”,...) In which the target area corresponding to the area information (“Osaka Prefecture”) is set, the corresponding area information is supported. An area information matching process for extracting an advertiser code in which the target area is set is performed (step 14).

Next, the user attribute (“female”) stored in the user table 102 in association with the user code (“123456”) having “beauty” as the viewing advertisement field extracted from the advertisement table 104 in step S12. User attributes stored in the user table 102 in association with the advertiser code (“100003”,...) And “car” as the viewing advertisement field (“128651”) for which the corresponding target sex is set. Attribute information corresponding to the user attribute for each user code in each viewing advertisement field, such as an advertiser code (“100002”, “100004”,...) With a target sex corresponding to (“male”) Attribute information matching processing is performed to extract the advertiser code in which is set (step 15).

Next, the advertiser code is extracted. That is, for the user code “123456”, the advertiser code (“100003”,...) Whose advertisement field is “beauty” extracted in step S13 and “Tokyo” extracted in step S14 are targeted. The logic of the set of the advertiser code (“100002”, “10003”,...) That is the region and the advertiser code (“10003”,...) That is targeted for “female” extracted in step S15. The advertiser code “10003” expressed as a product (corresponding to both) is extracted.

In addition, for the user code “128651”, the advertiser code (“100004”,...) Whose advertising field is “car” extracted in step S13 and “Osaka prefecture” extracted in step S14 are targeted. The logical product of the set of the advertiser code (“100004”,...) That is the region and the advertiser code (“10002”, “10004”,...) That is targeted for “male” extracted in step S15. The advertiser code “10004” expressed as (corresponding to both) is extracted (step S16).

Next, for the user code “123456”, the advertisement data corresponding to the advertisement code “001003” and / or the banner advertisement code “010003” associated with the advertiser code “10003” extracted in step S16 and / or The banner advertisement data is extracted and the user code “128651” corresponds to the advertisement code “001004” and / or the banner advertisement code “010004” associated with the advertiser code “10004” extracted in step S16. Advertisement data and / or banner advertisement data to be extracted is extracted (step S17).

Next, it is determined whether or not the current time is in any advertisement distribution time zone of the advertiser code (“100003”, “100004”), and the current time is the advertisement distribution time of the advertiser code “100003”. If it is determined that the band (15:00 to 17:00) has been reached, control is performed to transmit and display the advertisement data and / or banner advertisement data extracted in step S17 to the user terminal 6 corresponding to the user code “123456” ( Advertising information distribution processing), and if it is determined that the current time is the advertising distribution time zone (20:00 to 22:00) of the advertiser code “100004”, the user terminal 6 corresponding to the user code “128651” In step S19, the advertisement data and / or the banner advertisement data extracted in step S17 are transmitted and displayed.

Next, the management server 4 performs reward point data distribution processing. First, from the advertisement table 104, reward points per unit time (for example, 1 point per minute) stored in association with the advertiser codes “100003” and “100004” of the distributed advertisement data, and the previous time The accumulated value of the reward points (“477656”, “563886”) is read out (step S21).

Next, advertisement viewing time data at each user terminal 6 with the user codes “123456” and “128651” is acquired (step S22). Here, the viewing time of the user code “123456” is 3 minutes, and the viewing time of the user code “128651” is 2 minutes.

Next, the viewing time 3 minutes of the user code “123456” × the reward point per unit time (1 p / 1 minute) = 3 p is added to the reward point “477656” of the advertiser code “100003”, and “477659” To the reward point “563886” of the advertiser code “100004”, and the reward time per unit time (1p / 1 minute) = 2p of the user code “128651” is added to “563888”. (Steps S23 and S24).

Next, the reward point “11” corresponding to “beauty” of the user code “123456” is read from the user table 102, the reward point 3p corresponding to the viewing time is added, and updated to “14”. Also, the reward point “363” corresponding to “car” of the user code “128651” is read from the user table 102, the reward point 2p corresponding to the viewing time is added, and updated to “365” (steps S25, S26). ).

Next, the updated reward points are transmitted to the user terminals 6 with the user codes “123456” and “128651” (step S27), and the same processing is repeated thereafter.

The processing shown in FIGS. 5 to 7 is performed by the control unit 80 (user control unit 82, advertisement display control unit 84, reward point update control unit 86, reward point distribution control unit) of the management server 4 shown in FIG. It is to be done in.

According to the viewing point management system 2, the management server 4, and the like according to the above embodiment, the reward points in the advertising field corresponding to the advertisement data are added according to the viewing time of the advertisement data delivered to the user terminal 6. The updated reward point data is transmitted to the user terminal 6 and displayed, and the update (increase) of the reward points motivates the user to view advertisements, and the user's advertisement viewing activities are active. It becomes possible to realize a system that provides more advertising information to the user.

Further, the number of users who view the advertisement can be increased, and the advertisement data corresponding to the viewing advertisement field selected by the user, that is, the advertisement field that matches the user's preference is transmitted and displayed on the user terminal 6. A system capable of improving the advertising effect on each user can be realized.

In other words, a system for managing viewing points that can steadily operate a service that provides advertisement information consisting of moving images, etc., while activating user advertisement viewing activities and improving advertising effectiveness. can do.

In the above-described embodiment, the case where the advertisement contents are directly stored in the advertisement table 104 has been described as an example, but the present invention is not limited to this. The present invention can also be applied to the case where advertisement contents are indirectly stored in the advertisement table 104.

For example, the advertisement content itself is stored in an advertisement data storage unit (storage unit) provided in addition to the advertisement table 104, for example, an advertisement content dedicated table different from the advertisement table 104 or a web server. Data for specifying the storage location of the advertisement content (advertisement storage location data) can be stored. In this case, in the advertisement distribution process, the corresponding advertisement content is read from the advertisement data storage unit based on the advertisement storage destination data stored in the advertisement table 104, and the read advertisement content itself is stored in the user terminal 6. Will be sent and displayed.

In the above-described case, it is of course possible to use a web server in which the advertiser's web page is stored as the advertisement data storage unit. In the advertisement table, the URL (Uniform Resource Locator) of the web page is described. In addition, the information database (advertisement information storage means) in the present invention is a concept including the advertisement data storage unit regardless of the form.

In the above-described embodiment, the case where the advertisement data displayed on the user terminal 6 in the advertisement distribution process is the advertisement content itself has been described as an example, but the present invention is not limited to this. For example, as advertisement data, headline information (advertisement headline information) such as a product name, a store name, and an advertiser name can be displayed on the user terminal 6 in the advertisement display process. In this case, advertisement headline information may be stored in the advertisement table 104 as advertisement contents.

In this case, the advertisement content itself is further stored in an advertisement data storage unit such as the above-described advertisement content-dedicated table or web server (including a web server in which the advertiser's web page is stored) and the advertisement headline. The information is associated with the storage location of the advertisement content and displayed on the user terminal 6 in a selectable state. When the advertisement headline information is selected, the advertisement content is stored from the storage location associated with the advertisement headline information. Can be read and transmitted to the user terminal 6 for display.

In this case, the remuneration point update process described above may be configured to be executed on condition that the advertisement header information is displayed on the user terminal 6, but in another embodiment, the displayed advertisement header is displayed. It can also be set as the structure performed on condition that information is selected and the advertising content itself is displayed on the user terminal 6.

In yet another embodiment, the above-described reward point update process is performed in two stages, that is, the first stage reward point update process on the condition that the advertisement headline information is displayed on the user terminal 6. And the second stage reward point update process may be executed on condition that the advertisement headline information is selected and the advertisement content itself is displayed on the user terminal 6. With such a configuration, it is possible to change the reward points between the case where the advertisement headline information is displayed and the case where the advertisement content itself is displayed, and it is possible to give reward points according to the advertising effect. Convenient.

Further, in the above-described embodiment, the case where a personal computer is used as the user computer (user terminal 6) has been described as an example. However, the user computer is not limited to a personal computer. Mobile phones and portable information terminals can also be applied.

In addition, the above-described system configuration diagram, block diagram, hardware configuration, flowchart, various data structures, display examples of advertisement contents, etc. are given as examples, and the present invention includes the above-described system configuration diagram, block diagram, hardware The present invention is not limited to a hardware configuration, a flowchart, various data structures, display examples of advertisement contents, and the like.

Also, the viewing point management system according to the present invention can be configured by distributing a plurality of computers. For example, the computer having the function of the control unit 80 and the computer having the information database 100 may be configured as separate computers. In the case of a distributed arrangement, these may be connected to each other via a communication network such as the Internet or a dedicated line.

Further, the number and types of information databases are not particularly limited, and the information database 100 described above can be divided into a plurality of information databases. Also, the number and type of tables constituting the information database are not particularly limited, and one table may be divided into a plurality of tables, or two or more tables may be combined into one table. You can also. Further, the number and types of various storage units constituting the information database are not particularly limited, and the above-described various storage units can be further divided or combined. When the various storage units are divided and arranged, they can be connected to each other via the information communication network 8.

In the above-described embodiment, the Internet has been described as an example of the information communication network 8, but the information communication network 8 is not limited to the Internet. For example, the present invention can be realized in a network in which a plurality of computers are connected via a LAN (local area network), a WAN (wide area network), an intranet, or the like.

In the present embodiment, the program for realizing the functions of the viewing point management device (management server) 4 is executed by a program installed in the storage unit 60 provided in the viewing point management device 4. However, the retention form of the program is not limited to this. For example, the program may be recorded on a CD-ROM, flexible disk, magnetic tape, or the like.

Furthermore, the program may be distributed via a wired or wireless information communication network. Alternatively, the program may be installed on a program distribution server (not shown), and the client computer may be caused to execute the program via an information communication network 8 such as the Internet.

Also, the recording mode and distribution mode of the program and data are not particularly limited. In addition to being recorded or distributed on a recording medium in a form that can be directly executed, it can be recorded or distributed on a recording medium in a compressed form so as to be decompressed and used, for example.

In the above embodiment, the case where each function of FIG. 2 is realized using a computer has been described as an example. However, part or all of the function of FIG. 2 is configured using hardware logic. It may be.

In the above, the present invention has been described as a preferred embodiment, but each terminology is used for description and not for limitation, and departs from the scope and spirit of the present invention. Without departing from the scope of the appended claims. Also, while the foregoing has described in detail only certain exemplary embodiments of the present invention, those of ordinary skill in the art will recognize the above exemplary embodiments without departing from the novel teachings and advantages of the present invention. It will be readily appreciated that many variations in the embodiments are possible. Accordingly, all such modifications are intended to be included within the scope of the present invention.

A viewing point management system, a viewing point management device, a viewing point management method, a program thereof, and a recording medium according to the present invention provide advertisement information that promotes advertisement viewing activities and improves advertising effectiveness. It can be used as a viewing point management system, a viewing point management device, a viewing point management method, a program thereof, and a recording medium that can stably operate the service.

Claims

A viewing point management system in which a server computer for managing advertisement viewing points and an unspecified number of user computers are connected via a communication network,
The server computer is
User information storage control means for controlling to store user specification data for specifying a user, data relating to a viewing advertisement field selected by the user, and reward point data for each advertisement field in association with each other in the user information storage means;
Based on the data related to the viewing advertisement field of each user stored in the user information storage means, the advertisement data corresponding to the viewing advertisement field is extracted from the advertisement information storage means in which information related to the advertisement is stored, Advertisement distribution control means for controlling the extracted advertisement data to be transmitted to a user computer for display during a designated advertisement distribution time zone; and
Reward point update control means for adding and updating the reward points in the advertisement field corresponding to the viewing advertisement field stored in the user information storage means according to the viewing time of the advertisement data in the user computer;
A viewing point management system comprising: reward point distribution control means for controlling to send and display reward point data updated by the reward point update control means to a user computer.
User information storage control means for controlling to store user specification data for specifying a user, data relating to a viewing advertisement field selected by the user, and reward point data for each advertisement field in association with each other in the user information storage means;
Based on the data related to the viewing advertisement field of each user stored in the user information storage means, the advertisement data corresponding to the viewing advertisement field is extracted from the advertisement information storage means in which information related to the advertisement is stored, Advertisement distribution control means for controlling the extracted advertisement data to be transmitted to a user computer for display during a designated advertisement distribution time zone; and
Reward point update control means for adding and updating the reward points in the advertisement field corresponding to the viewing advertisement field stored in the user information storage means according to the viewing time of the advertisement data in the user computer;
A viewing point management apparatus comprising: reward point distribution control means for controlling to send and display reward point data updated by the reward point update control means to a user computer.
The advertisement distribution control means is
The advertisement data to be distributed is extracted using the attribute information of the user stored in the user information storage means and the attribute information of the advertisement content stored in the advertisement information storage means. The viewing point management apparatus according to claim 2.
In the advertisement information storage means, advertiser specifying data for specifying an advertiser and accumulated data of reward points given to the user computer are stored in association with each other,
The reward point update control means is
The cumulative data of the reward points stored in the advertisement information storage means is added and updated according to the viewing time of the advertisement data in a user computer. The viewing point management apparatus according to Item 3.
User information storage means for storing user identification data for identifying a user, data relating to viewing advertisement fields selected by the user, and reward point data for each advertisement field, and advertisement information storage for storing information related to advertisements A point management method for advertisement viewing using a server computer accessible to the means,
The server computer is
Controlling the user information storage means to associate and store user identification data for identifying a user, data related to a viewing advertisement field selected by the user, and reward point data for each advertisement field;
Based on the data related to the viewing advertisement field of each user stored in the user information storage means, the advertisement data corresponding to the viewing advertisement field is extracted from the advertisement information storage means, and the extracted advertisement data is A step of controlling to transmit to a user computer for display during a designated advertisement distribution time zone, and a reward point in the advertising field corresponding to the viewing advertising field stored in the user information storage means, And updating according to the viewing time of the advertisement data in
And a step of controlling to transmit and display the reward point data updated in the step to the user computer.
To a server computer that can communicate with an unspecified number of user computers via a communication network,
A function for controlling the user identification data for identifying the user, the data related to the viewing advertisement field selected by the user, and the reward point data for each advertisement field to be associated and stored in the user information storage means;
Based on the data related to the viewing advertisement field of each user stored in the user information storage means, the advertisement data corresponding to the viewing advertisement field is extracted from the advertisement information storage means in which information related to the advertisement is stored, A function of controlling the extracted advertisement data to be transmitted to a user computer for display during a designated advertisement distribution time period; and
A function of adding and updating the reward points of the advertisement field corresponding to the viewing advertisement field stored in the user information storage means according to the viewing time of the advertisement data in a user computer;
A viewing point management program for realizing a function of controlling to transmit and display reward point data updated by the updating function to a user computer.
A computer-readable recording medium storing the viewing point management program according to claim 6.