WO2010044640A3 - 광고효과 보고서 제공 방법 및 시스템 - Google Patents
광고효과 보고서 제공 방법 및 시스템 Download PDFInfo
- Publication number
- WO2010044640A3 WO2010044640A3 PCT/KR2009/005982 KR2009005982W WO2010044640A3 WO 2010044640 A3 WO2010044640 A3 WO 2010044640A3 KR 2009005982 W KR2009005982 W KR 2009005982W WO 2010044640 A3 WO2010044640 A3 WO 2010044640A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertising
- advertising effectiveness
- reporting method
- effectiveness
- effectiveness reporting
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Pinball Game Machines (AREA)
- Medical Treatment And Welfare Office Work (AREA)
Abstract
광고효과 보고서 제공 방법 및 시스템을 개시한다. 광고효과 보고서 제공 방법은 검색광고에 대한 광고효과를 산출하는 단계; 상기 검색광고의 광고관리 이력을 저장하는 단계; 및, 상기 광고관리 이력과 연계하여 상기 광고효과를 제공하는 단계를 포함할 수 있다.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US13/124,473 US20120123852A1 (en) | 2008-10-17 | 2009-10-16 | method and system for providing advertising effect report |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR10-2008-0101938 | 2008-10-17 | ||
KR1020080101938A KR20100042792A (ko) | 2008-10-17 | 2008-10-17 | 광고효과 보고서 제공 방법 및 시스템 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2010044640A2 WO2010044640A2 (ko) | 2010-04-22 |
WO2010044640A3 true WO2010044640A3 (ko) | 2010-07-15 |
Family
ID=42107080
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/KR2009/005982 WO2010044640A2 (ko) | 2008-10-17 | 2009-10-16 | 광고효과 보고서 제공 방법 및 시스템 |
Country Status (3)
Country | Link |
---|---|
US (1) | US20120123852A1 (ko) |
KR (1) | KR20100042792A (ko) |
WO (1) | WO2010044640A2 (ko) |
Families Citing this family (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101601796B1 (ko) * | 2011-01-20 | 2016-03-11 | 네이버 주식회사 | 온라인 사이트의 광고 콘텐츠 관리 시스템 및 그 방법 |
US20140095296A1 (en) * | 2012-10-01 | 2014-04-03 | Ebay Inc. | Systems and methods for analyzing and reporting geofence performance metrics |
WO2014062816A1 (en) * | 2012-10-16 | 2014-04-24 | Dennoo Inc. | Method and system for serving advertisements based on visibility of ad-frames |
US9432806B2 (en) | 2012-12-04 | 2016-08-30 | Ebay Inc. | Dynamic geofence based on members within |
US10318990B2 (en) | 2014-04-01 | 2019-06-11 | Ebay Inc. | Selecting users relevant to a geofence |
KR101703742B1 (ko) * | 2015-08-26 | 2017-02-07 | (주)재플 | 사용자 기반 재핑광고 분석 및 제공시스템 |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2003044738A (ja) * | 2001-07-27 | 2003-02-14 | Yuichi Washida | 広告効果分析システムおよびこれに用いるサーバ装置、広告効果分析方法、広告効果分析プログラム、記録媒体 |
KR20060124334A (ko) * | 2005-05-31 | 2006-12-05 | (주)이네스트커뮤니케이션 | 양방향 커뮤니케이션 광고물을 이용한 광고 방법 및 시스템 |
KR20080004711A (ko) * | 2006-07-06 | 2008-01-10 | 엔에이치엔(주) | 온라인 광고 효과 측정 시스템 및 방법 |
US20080114639A1 (en) * | 2006-11-15 | 2008-05-15 | Microsoft Corporation | User interaction-biased advertising |
Family Cites Families (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US11109114B2 (en) * | 2001-04-18 | 2021-08-31 | Grass Valley Canada | Advertisement management method, system, and computer program product |
US7668950B2 (en) * | 2003-09-23 | 2010-02-23 | Marchex, Inc. | Automatically updating performance-based online advertising system and method |
US8140389B2 (en) * | 2003-10-06 | 2012-03-20 | Utbk, Inc. | Methods and apparatuses for pay for deal advertisements |
EP1877926A4 (en) * | 2005-04-12 | 2010-07-07 | Accoona Corp | DEVICES, METHODS AND SYSTEMS FOR IDENTIFYING, GENERATING AND AGGREGATING QUALIFIED SALES AND MARKETING LEADS FOR DISTRIBUTION OF AN ONLINE SYSTEM FOR COMPETITIVE BIDDING |
US20070027751A1 (en) * | 2005-07-29 | 2007-02-01 | Chad Carson | Positioning advertisements on the bases of expected revenue |
WO2011119186A1 (en) * | 2010-03-23 | 2011-09-29 | Google Inc. | Conversion path performance measures and reports |
-
2008
- 2008-10-17 KR KR1020080101938A patent/KR20100042792A/ko active Search and Examination
-
2009
- 2009-10-16 US US13/124,473 patent/US20120123852A1/en not_active Abandoned
- 2009-10-16 WO PCT/KR2009/005982 patent/WO2010044640A2/ko active Application Filing
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2003044738A (ja) * | 2001-07-27 | 2003-02-14 | Yuichi Washida | 広告効果分析システムおよびこれに用いるサーバ装置、広告効果分析方法、広告効果分析プログラム、記録媒体 |
KR20060124334A (ko) * | 2005-05-31 | 2006-12-05 | (주)이네스트커뮤니케이션 | 양방향 커뮤니케이션 광고물을 이용한 광고 방법 및 시스템 |
KR20080004711A (ko) * | 2006-07-06 | 2008-01-10 | 엔에이치엔(주) | 온라인 광고 효과 측정 시스템 및 방법 |
US20080114639A1 (en) * | 2006-11-15 | 2008-05-15 | Microsoft Corporation | User interaction-biased advertising |
Also Published As
Publication number | Publication date |
---|---|
KR20100042792A (ko) | 2010-04-27 |
US20120123852A1 (en) | 2012-05-17 |
WO2010044640A2 (ko) | 2010-04-22 |
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