WO2010040311A1 - Procédé, système et appareil pour fournir des informations de canaux de services de publicité mobiles - Google Patents

Procédé, système et appareil pour fournir des informations de canaux de services de publicité mobiles Download PDF

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Publication number
WO2010040311A1
WO2010040311A1 PCT/CN2009/074275 CN2009074275W WO2010040311A1 WO 2010040311 A1 WO2010040311 A1 WO 2010040311A1 CN 2009074275 W CN2009074275 W CN 2009074275W WO 2010040311 A1 WO2010040311 A1 WO 2010040311A1
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WO
WIPO (PCT)
Prior art keywords
channel
mobile advertising
advertising service
information
mobile
Prior art date
Application number
PCT/CN2009/074275
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English (en)
Chinese (zh)
Inventor
董挺
范姝男
王雷
杨健
Original Assignee
深圳华为通信技术有限公司
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Publication of WO2010040311A1 publication Critical patent/WO2010040311A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W72/00—Local resource management
    • H04W72/30—Resource management for broadcast services

Definitions

  • the present invention relates to the field of communications technologies, and in particular, to a method, system and apparatus for providing mobile advertising service channel information.
  • Mobile Advertising is a project launched by Mobile Open Alliance (OMA) in 2007, which meets the needs of mobile users to receive mobile advertising.
  • OMA Mobile Open Alliance
  • the mobile advertising service includes a series of technologies for transmitting mobile phones to different mobile devices of the user.
  • the mobile terminal devices include: smart cards, mobile phones and other terminal devices.
  • the service provider (SP, Service Povider) provides the mobile advertising service to the user through the mobile advertising service engine (MobAd Enabler), and the information content provided by the mobile advertising service, that is, the advertising content is usually broadcasted to the user.
  • SP Service Povider
  • MobAd Enabler mobile advertising service engine
  • the prior art has the following problems: By transmitting the advertisement content by means of broadcasting, the user will passively accept all the advertisement contents of the broadcast as long as the user has opened the service, among these contents. Some may be that the user is not interested and does not want to receive it. Summary of the invention
  • the technical problem to be solved by the embodiments of the present invention is to provide a method, system and device for providing mobile advertising service channel information, so that the user can choose to subscribe to the mobile advertising content that he is interested in.
  • an embodiment of the present invention provides a method for providing mobile advertising service channel information, including:
  • the message carrying the channel guide is sent to the terminal.
  • a method for providing mobile advertising service channel information including: receiving a channel guide message sent by a network side entity of a mobile advertising service, where the channel refers to South recorded the mobile advertising service channel information;
  • the channel guide is displayed.
  • a method of providing a mobile advertising service including:
  • the channel guide is displayed.
  • a network side entity for a mobile advertising service including:
  • a generating unit configured to generate, according to the saved mobile advertising service channel information, a message carrying a channel guide, where the channel guide records the mobile advertising service channel information;
  • a first sending unit configured to send, to the terminal, a message that carries the channel guide generated by the generating unit.
  • a terminal including:
  • An advertisement service engine configured to receive a message carrying a channel guide sent by a network side entity of the mobile advertisement service; forward the message carrying the channel guide; and the channel guide records the mobile advertisement service channel information;
  • the advertisement service application function entity advertisement service application function entity is configured to receive the message carrying the channel guide forwarded by the wide advertisement service engine; and display the channel guide.
  • an advertising service application functional entity including:
  • a third receiving unit configured to receive a message carrying a channel guide sent by a network side entity of the mobile advertising service by using an advertisement service engine, where the channel guide records mobile advertising service channel information
  • a display unit configured to display the third receiving The channel guide received by the unit.
  • the channel guide can be sent to the terminal, after viewing the channel guide through the terminal, the user can select the advertisement content subscription that he is interested in according to the channel guide, and obtain the advertisement content that he is interested in from the network side, thereby avoiding
  • the problem of all the advertising contents of the broadcast can be passively accepted.
  • FIG. 1 is a flowchart of Embodiment 1 of a method for providing mobile advertising service channel information according to the present invention
  • FIG. 2 is a signaling diagram of Embodiment 2 of a method for providing mobile advertising service channel information according to the present invention
  • FIG. 4 is a signaling diagram of a fourth embodiment of a method for providing mobile advertising service channel information
  • FIG. 4 is a schematic diagram of a method for providing mobile advertising service channel information according to an embodiment of the present invention
  • FIG. System structure diagram
  • FIG. 6 is a structural diagram of a network side entity of a mobile advertising service according to an embodiment of the present disclosure
  • FIG. 7 is a structural diagram of a terminal according to an embodiment of the present invention.
  • FIG. 8 is a structural diagram of a function entity of a terminal side advertisement service application according to an embodiment of the present invention.
  • the present invention provides a method, system and apparatus for providing mobile advertising service channel information, and a user can choose to subscribe to mobile advertising content of interest to him.
  • the network side In the embodiment of the method for providing mobile advertisement service channel information, the network side generates a message carrying a channel guide according to the mobile advertisement service channel information, where the channel guide records the mobile advertisement service channel information and provides the terminal information to the terminal. Sending, the user can view the channel information through the terminal, and can select the advertising content subscription that is of interest to the user according to the channel information, and obtain the advertising content that is of interest to the network side.
  • the channel guide may also be referred to as a channel list (Channel List).
  • the device that sends the message carrying the channel guide to the network side terminal is served by the network side entity (Mob Ad Entities on the Network) of the mobile advertising service, and the network side entity of the mobile advertising service generates the mobile advertising service when generating the message carrying the channel guide.
  • the channel guide should already be stored on the network side entity.
  • the channel guide is usually obtained from the advertisement source, and the advertisement source may be provided by the service provider (SP,
  • An embodiment of the method for providing mobile advertising service channel information provided by the present invention is described from the perspective of a network side entity of a mobile advertising service, including: Generating a message carrying a channel guide according to the saved mobile advertisement service channel information, where the channel guide records the mobile advertisement service channel information;
  • the message carrying the channel guide is sent to the terminal.
  • the method for providing mobile advertising service channel information provided by the present invention is described from the perspective of a terminal, and includes:
  • the channel guide is displayed.
  • the first embodiment of the method for providing mobile advertising service channel information provided by the present invention is as shown in FIG. 1 :
  • the mobile advertising service channel information can be expressed as a channel guide, or a channel list, which is obtained by an advertisement source.
  • the channel guide can be a unified mode or format, and carries a mobile advertisement service channel identification list, and the user can obtain the channel identification according to the channel identification.
  • the list selects the channel identifier that you want to receive.
  • the channel guide can also carry the channel content description and description, and the bearer service identifier of the channel, so that the user can select a channel according to the channel content introduction and description, and learn the channel content transmission according to the channel bearer service identifier. The way of carrying.
  • the terminal receives the message carrying the channel guide.
  • the terminal displays the channel guide to a user.
  • the terminal's advertisement service engine After receiving the channel guide, the terminal's advertisement service engine forwards the channel guide to the advertisement service application function entity and presents it to the user.
  • Ad App ad application function entity
  • Mob Ad Engine ad business engine
  • the first embodiment of the method for providing mobile advertising service channel information can send a channel guide to the terminal. After viewing the channel guide through the terminal, the user can select the advertisement content subscription that he is interested in according to the channel guide, and obtain the interested interest from the network side.
  • the advertising content avoids the problem that the prior art can only passively accept all the advertising content of the broadcast.
  • the network side entity of the service registers the terminal or activates the mobile advertisement service
  • the network side entity of the mobile advertisement service sends the channel guide to the terminal after the terminal requests to obtain the advertisement provided by the mobile advertisement service.
  • the signaling interaction diagram of the second embodiment of the method for providing mobile advertising service channel information is as shown in FIG. 2, and includes:
  • the advertisement source sends a message carrying the channel information to the network side entity of the mobile advertising service.
  • the message carrying the 54 channel information may be a channel registration request (Channel Registration Request) message.
  • the channel information when the network side entity of the mobile advertising service sends the channel guide to the terminal, the channel information needs to be saved, and the channel information is usually carried by the advertisement source in the channel registration request, and sent to the network side entity of the mobile advertisement service;
  • the information is usually the registered channel information.
  • the network side entity of the mobile advertising service After receiving the channel registration request, the network side entity of the mobile advertising service saves the channel information, and returns a channel registration response (Channel Registration Response) message to the advertisement source.
  • Channel Registration Response Channel Registration Response
  • steps 201 and 202 are not required.
  • the advertisement service application function entity sends an application registration request message to the advertisement service engine.
  • the advertisement service application function entity sends a mobile advertisement service activation message to the advertisement service engine;
  • the registration of the terminal to the network side or activation of the mobile advertisement service to the network side may also be regarded as that the terminal requests to obtain the advertisement provided by the mobile advertisement service, so the registration request message mobile and the advertisement service activation message may also be referred to as a request message;
  • a registration request message is taken as an example for description
  • the advertisement service application function entity and the advertisement service engine are both functional entities on the terminal side, and the advertisement service application function entity is an application residing on the terminal, such as a game or other application.
  • the advertisement service engine forwards the registration request message or the mobile advertisement service activation message to a network side entity of the mobile advertisement service;
  • the network side entity of the mobile advertising service may be a server on the network side or a module on the network side for processing personalized information;
  • a registration request message is taken as an example for description.
  • the network side entity of the mobile advertisement service uses the user information and the terminal information carried in the registration request message or the mobile advertisement service activation message, or the network side entity of the mobile advertisement service.
  • the user information and the terminal information that can be obtained are matched with the saved channel information to obtain channel information that more closely matches the user's needs;
  • the network side can find the user by reporting the registration information, and thus includes the user's location information, address information, user name, IP address, and user identity information.
  • the information carried may include the terminal device information of the user.
  • the network side entity of the mobile advertising service generates a message carrying the channel guide according to the matched channel information, and sends the message to the advertisement service engine.
  • the network side entity of the mobile advertising service receives the registration request message, generating a registration response (Application Registration Response) message carrying the channel guide according to the matched channel information, and sending the message to the advertisement service engine;
  • the mobile advertisement service activation response message carrying the channel guide is generated according to the matched channel information, and is sent to the advertisement service engine;
  • the registration response message and the activation of the corresponding message can be regarded as responses to the terminal requesting the advertisement provided by the mobile advertisement service, and the registration response message and the activation of the corresponding message can be referred to as response messages.
  • a registration response message is taken as an example for description
  • the network side entity of the mobile advertising service can directly generate a message carrying the channel guide according to the saved channel information, therefore, step 205 is not necessary.
  • the advertisement service engine sends a message carrying the channel guide to the advertisement service application function entity.
  • the message carrying the channel guide may be a registration response message or a mobile advertisement service activation response message according to an actual situation.
  • the registration response message is An example is described;
  • the channel guide After the advertisement service application function entity receives the message carrying the channel guide, the channel guide can be displayed. To the user, the channel guide shows different channel content and channel access parameters, as well as basic information such as time. When the user needs to subscribe, according to the information displayed by the channel guide, the user can select the advertisement channel that he wants to receive, and send the channel identifier selected according to the channel guide to the advertisement source through the network side entity of the mobile advertisement service; After the information is received, the network content entity corresponding to the selected channel identifier is sent to the terminal by the network side entity of the mobile advertising service, and is presented to the user by the advertisement service application function entity.
  • the network side entity of the mobile advertising service After detecting the changed channel information, the network side entity of the mobile advertising service sends a channel discovery (Channel Discovery info) message carrying the new channel information to the advertising service engine to notify the terminal channel information;
  • a channel discovery Channel Discovery info
  • the new channel information carried in the channel discovery message may be a channel guide generated according to the changed channel information, or may be a part of the channel information that needs to be updated; before the channel guide is generated, the user registration information or the activation information pair may be first Changed channel information to match
  • Step 208 begins to update and maintain the channel guide, and the device that saves the content or channel on the network side actively sends the call to the terminal by means of push or broadcast.
  • the Push here can be carried by the traditional Wireless Application Protocol (WAP), or by the Session Initiation Protocol (SIP).
  • WAP Wireless Application Protocol
  • SIP Session Initiation Protocol
  • the advertisement service engine forwards the channel discovery message carrying the new channel information to the advertisement service application function entity;
  • the advertisement service application function entity receives the channel discovery message carrying the new channel information, and can directly overwrite the old channel guide by using the new channel guide, or update the channel guide according to the part of the channel information that needs to be updated, or the user can see New channel information allows users to update local channel guides to their liking. For example, if the user likes a sports advertisement, it is added to the local channel guide or the channel list, and if the item is not like, the newly sent information is deleted;
  • the channel guide can be saved on the ad business engine, it is also possible for the update to be made on the ad business engine.
  • the advertisement service application function entity sends feedback information to the advertisement service engine, and the feedback information may be sent by using a channel discovery confirmation (Channel Discovery Confirmation) message;
  • the advertisement service application function is implemented.
  • the body may carry the feedback information in the channel discovery confirmation message and send it to the advertisement service engine; the feedback information may carry the statistical information selected and/or processed by the user, so that the network side can be used as statistics, so that it can be better in the future.
  • the user matches the channel information.
  • the advertisement service engine sends the feedback information to the network side entity of the mobile advertisement service, and the feedback information may be sent by using a channel discovery confirmation (Channel Discovery Confirmation) message; the advertisement service engine sends the feedback information to the network side entity of the mobile advertisement service, and the notification is sent.
  • the network side physical channel discovery message of the mobile advertising service is sent to the user. After the network side entity of the mobile advertising service records the feedback information, the channel information can be better matched for the user in the future.
  • Session ID Forces a unique identifier for a String ( String ) session.
  • Message ID Forces a unique identifier for the String message to distinguish other messages
  • Request Introduction Force Group ( Structure ) contains the attribute letter of the terminal application (Application-Profile) information.
  • Table 3 Information definition table carried in the Application Registration Response message
  • the information defined in the Channel Discovery Info message is defined in Table 4:
  • Session-ID forces the unique identifier of the String session.
  • Load Service Marker Force String The identifier used to describe the bearer type and service (Bear-service-ID) type.
  • the application ID forces the String bearer and service to be generic, but the application handled by the (Application-ID) terminal is unique.
  • Increased channel condition List increased channel.
  • This data can (Channels-added) ( Conditional ) is used to describe which channels have been added to the last update to facilitate differential processing on the terminal. Users can choose to add.
  • Deleted Channels A list of deleted parts of the Conditional List channel. The effect is similar to ( Channels-removed ) Channel-added. The user can choose to delete.
  • Channel Update Conditional List Channel update used to display the current (Channels-updated) channel update list. It can be a channel guide or a collection of metadata.
  • Table 4 Information definition table carried in the Channel Discovery Info message The information contained in the Channel Discovery Confirmation message is defined as shown in Table 5:
  • Table 5 Information definition table carried in the Channel Discovery Confirmation message All the above information definitions are just an example, which can be different in actual use.
  • the second embodiment of the method for providing mobile advertising service channel information provides a channel guide for the user to include the advertisement channel information, so that the user can subscribe to the advertisement content that he wants to receive according to the channel guide; further, according to the registration request message or User information and terminal information carried in the mobile advertisement service activation message, or user information and terminal information obtained by the server, and the saved channel information Matching lines to obtain channel information that better meets the needs of users can enable users to receive channel guides that better suit their needs and preferences.
  • the advertisement service application function and the advertisement service engine are provided on the terminal.
  • the advertisement service application function and the advertisement service engine in this embodiment can separately complete the interaction with the server and obtain the channel guide process. That is, the advertisement service engine initiates the request, obtains the channel guide, or the advertisement service application function initiates a request to the advertisement service engine to obtain the segmentation completion process of the channel guide.
  • step 203 and step 204 have no order relationship, and steps 203 and 207 and steps 204, 205, and 206 are independent of each other, and can be independently performed.
  • the second embodiment of the method for providing mobile advertisement service channel information provides a method for maintaining and updating the channel guide, and the network side entity of the mobile advertisement service changes the channel information found and saved. After that, send a channel discovery that carries the new channel information.
  • the message is sent to the advertising service engine to inform the terminal of the new channel information.
  • the channel guide is sent to the terminal.
  • the signaling interaction diagram of the third embodiment of the method for providing mobile advertising service channel information is as shown in FIG. 3, and includes:
  • the network side entity of the mobile advertising service After detecting the changed channel information, the network side entity of the mobile advertising service sends a channel discovery (Channel Discovery info) message carrying the new channel information to the advertisement service engine to notify the terminal channel information;
  • a channel discovery Channel Discovery info
  • the new channel information carried in the channel discovery message may be a channel guide generated according to the changed channel information, or may be a part of the channel information that needs to be updated; the network side entity of the mobile advertising service has not sent the channel guide to the terminal, or When the terminal does not save the channel guide, the new channel information carried in the channel discovery message must be a channel guide generated according to the changed channel information.
  • the user information carried in the registration information or the activation information may be first used. And the terminal information, matching the mobile advertisement service channel information, and using the matched mobile advertisement service channel information to generate a mobile advertisement service activation response message carrying the channel guide;
  • the device of the content or channel is actively sent to the terminal by means of Push or broadcast.
  • the Push here can be carried by the traditional WAP Push or by means of SIP Push.
  • the advertisement service engine forwards the channel discovery message carrying the new channel information to the advertisement service application function entity;
  • the advertisement service application function entity receives the channel discovery message carrying the new channel information, and can directly overwrite the old channel guide by using the new channel guide, or update the channel guide according to the part of the channel information that needs to be updated, or the user can see New channel information allows users to update local channel guides to their liking. For example, if the user likes a sports advertisement, it is added to the local channel guide or the channel list, and if the item is not like, the newly sent information is deleted;
  • the channel guide can be saved on the ad business engine, it is also possible for the update to be made on the ad business engine.
  • the advertisement service application function entity sends the feedback information to the advertisement service engine, and the feedback information may be sent by using a channel discovery confirmation (Channel Discovery Confirmation) message;
  • the advertisement service application function entity may carry the feedback information in the channel discovery confirmation message and send it to the advertisement service engine;
  • the feedback information can carry statistical information selected and processed by the user, so that the network side can be used as a statistical data, so that the channel information can be better matched for the user in the future.
  • the advertisement service engine sends the feedback information to the network side entity of the mobile advertisement service, and the feedback information may be sent by using a channel discovery confirmation (Channel Discovery Confirmation) message; the advertisement service engine sends the feedback information to the network side entity of the mobile advertisement service, and the notification is sent.
  • the network side physical channel discovery message of the mobile advertising service is sent to the user. After the network side entity of the mobile advertising service records the feedback information, the channel information can be better matched for the user in the future.
  • Channel Discovery Info Channel Discovery Info
  • Channel Discovery Confirmation the specific definition thereof can be referred to the description in the second embodiment of the method for providing mobile advertising service channel information provided by the present invention.
  • the third embodiment of the method for providing mobile advertisement service channel information provides a channel guide for the user to include the advertisement channel information, so that the user can subscribe to the advertisement content that he wants to receive according to the channel guide; further, according to the registration information or activation
  • the user information and terminal information carried in the information, or the user information and terminal information obtained by the server, are matched with the saved channel information, and the matching is obtained.
  • the channel information required by the user can enable the user to receive a channel guide that more closely matches the user's needs and preferences.
  • the third embodiment of the method for providing mobile advertisement service channel information provided by the present invention can maintain and update the channel guide on the terminal.
  • the terminal actively requests the channel guide from the network side, or the network side sends a message to the terminal, and triggers the terminal to request the channel guide from the network side.
  • FIG. 4 The method for providing mobile advertising service channel information provided by the present invention is as shown in FIG. 4, which includes:
  • the network side entity of the mobile advertising service sends a channel discovery notification (Channel Discovery Notification) message to the terminal side advertisement service engine.
  • the channel discovery notification message is a message that the network side entity of the mobile advertisement service notifies the user that the request can be initiated, and triggers the user to request the channel guide;
  • the advertisement service engine sends a channel discovery notification message to the advertisement service application function entity.
  • the advertisement service application function entity After receiving the channel discovery notification message, the advertisement service application function entity sends a channel discovery request (Channel Discovery Request) message to the advertisement service engine.
  • Channel Discovery Request Channel Discovery Request
  • the steps 401 and 402 may not be performed.
  • the terminal side advertisement service application function entity directly sends the channel discovery request message to the advertisement service engine.
  • the Channel Discovery Request message contains the user's request and can include information such as the terminal application ID.
  • the advertisement service engine sends a channel discovery request message to the network side entity of the mobile advertisement service.
  • the network side entity of the mobile advertising service After receiving the channel discovery request message sent by the terminal, the network side entity of the mobile advertising service feeds back a channel discovery (Channel Discovery info) message carrying the channel information to the advertisement service engine, and notifies the terminal channel information;
  • a channel discovery Channel Discovery info
  • the new channel information carried in the channel discovery message may be a channel guide generated according to the changed channel information, or may be a part of the channel information that needs to be updated; the network side entity of the mobile advertising service has not sent the channel guide to the terminal, or When the terminal does not save the channel guide, the new channel information carried in the channel discovery message must be a channel guide generated according to the changed channel information. Before generating the channel guide, the changed information may be changed according to the user registration information or the activation information.
  • the device having the network side to save the content or the channel can be actively sent to the terminal through Push or broadcast.
  • the Push here can be carried by the traditional WAP Push or by SIP Push.
  • the advertisement service engine forwards the channel discovery message carrying the new channel information to the advertisement service application function entity;
  • the advertisement service application function entity receives the channel discovery message carrying the new channel information, and can directly overwrite the old channel guide by using the new channel guide, or update the channel guide according to the part of the channel information that needs to be updated, or the user can see New channel information allows users to update local channel guides to their liking. For example, if the user likes a sports advertisement, it is added to the local channel guide or the channel list, and if the item is not like, the newly sent information is deleted;
  • the channel guide can be saved on the ad business engine, it is also possible for the update to be made on the ad business engine.
  • the advertisement service application function entity sends the feedback information to the advertisement service engine, and the feedback information may be sent by using a channel discovery confirmation (Channel Discovery Confirmation) message;
  • the advertisement service application function entity may carry the feedback information in the channel discovery confirmation message and send it to the advertisement service engine;
  • the feedback information can carry statistical information selected and processed by the user, so that the network side can be used as a statistical data, so that the channel information can be better matched for the user in the future.
  • the advertisement service engine sends the feedback information to the network side entity of the mobile advertisement service, and the feedback information may be sent by using a channel discovery confirmation (Channel Discovery Confirmation) message; the advertisement service engine sends the feedback information to the network side entity of the mobile advertisement service, and the notification is sent.
  • the network side physical channel discovery message of the mobile advertising service is sent to the user. After the network side entity of the mobile advertising service records the feedback information, the channel information can be better matched for the user in the future.
  • Session-ID condition String The unique identifier of the session.
  • Bear-service-ID Condition String The identifier used to describe the bearer type and service type. There is only one service corresponding to a bearer here.
  • the bearer is broadcast, and the service is broadcast protocol (BCAST, Broadcast Protocol).
  • the Application-ID forces the String bearer and service to be generic, but the application handled by the terminal is unique. This means that the message sent by the bearer is used by the advertising service application function entity.
  • Table 6 Information definition table carried in the Channel Discovery Notification message The information carried in the Channel Discovery Request message is defined as shown in Table 7:
  • Table 7 Information definition table carried in the Channel Discovery Request message All the above information definitions are just an example, which may be different in actual use.
  • the fourth embodiment of the method for providing mobile advertising service channel information provides a channel guide for the user to include the advertisement channel information, so that the user can subscribe to the advertisement content that he wants to receive according to the channel guide; further, according to the registration information or activation
  • the user information and the terminal information carried in the information, or the user information and the terminal information obtained by the server, are matched with the saved channel information, and the channel information more in line with the user's user needs is obtained, so that the user can receive the user's needs and preferences more.
  • Channel Guide for the user to include the advertisement channel information, so that the user can subscribe to the advertisement content that he wants to receive according to the channel guide; further, according to the registration information or activation
  • the user information and the terminal information carried in the information, or the user information and the terminal information obtained by the server, are matched with the saved channel information, and the channel information more in line with the user's user needs is obtained, so that the user can receive the user's needs and preferences more.
  • the advertisement service application function and the advertisement service engine are provided on the terminal.
  • the advertisement service application function and the advertisement service engine can separately complete the interaction with the server, and obtain the channel discovery notification and the channel.
  • the process of discovering a message that is, the process in which the advertisement service network side entity initiates a channel discovery notification message to the advertisement service engine, and the advertisement service engine initiates a request to the network side server to obtain a channel discovery message.
  • step 401 and step 402 have no sequential relationship, and steps 401, 404, and 405 are independent of steps 402, 403, and 406, and the advertisement service application function or the advertisement service engine can be independent of the network of the mobile advertisement service.
  • the side entity is completed.
  • the fourth embodiment of the method for providing mobile advertisement service channel information provided by the present invention can maintain and update the channel guide on the terminal.
  • the mobile advertisement service channel information may also be generated or obtained by the network side entity of the advertisement service, and the network side entity of the advertisement service generates the mobile advertisement service channel information according to the known mobile advertisement information.
  • the network side entity of the advertisement service generates the mobile advertisement service channel information according to the known mobile advertisement information.
  • the system structure for providing a mobile advertising service includes: a network side entity 501 of a mobile advertising service, configured to generate a message carrying a channel guide according to the saved mobile advertising service channel information, the channel The guide records mobile advertising service channel information; sends the message carrying the channel guide;
  • the terminal 502 is configured to receive the message carrying the channel guide; and display the channel guide.
  • the network side entity structure of the mobile advertising service includes: a generating unit 601, configured to generate a message carrying a channel guide according to the mobile advertising service channel information, where the channel guide records the mobile advertising service. Channel information;
  • the first sending unit 602 is configured to send, to the terminal, a message that carries the channel guide generated by the generating unit.
  • the channel information unit receives the mobile advertisement service channel information sent by the advertisement source; saves the mobile advertisement service channel information sent by the advertisement source; or generates the mobile advertisement service channel information according to the mobile advertisement information.
  • the first sending unit includes: a second sending unit, configured to: when receiving the registration request message sent by the terminal; send a registration response message carrying the channel guide to the terminal.
  • the generating unit includes:
  • a first generating unit configured to match, according to the user information and the terminal information carried in the registration request message received by the second sending unit, or the obtained user information and terminal information, with the mobile advertising service channel information, and use The matched mobile advertising service channel information generates a registration response message carrying the channel guide.
  • the first sending unit When the channel guide process is triggered by the mobile advertisement service activation message, the first sending unit includes:
  • a third sending unit configured to: when receiving the mobile advertising service activation message sent by the terminal; send a mobile advertising service activation response message carrying the channel guide to the terminal.
  • the generating unit includes:
  • a second generating unit configured to match the user information and the terminal information carried in the mobile advertising service activation message received by the third sending unit, or the obtained user information and terminal information, with the mobile advertising service channel information And using the matched mobile advertising service channel information to generate a mobile advertising service activation response message carrying the channel guide.
  • the first sending unit After the channel information flow is triggered to be triggered after the information about the saved mobile advertisement service channel is changed, the first sending unit includes:
  • a fourth sending unit configured to send a channel discovery message carrying the new channel information to the terminal after detecting that the saved mobile advertising service channel information changes.
  • the generating unit includes:
  • a third generating unit configured to match the mobile advertising service channel information according to the user information and the terminal information carried in the registration information or the activation information, or the obtained user information and terminal information, and use the matched mobile advertising service channel
  • the information generates a mobile advertising service activation response message carrying a channel guide.
  • a first receiving unit configured to receive a channel discovery request message sent by the terminal, and after receiving the channel discovery request message, control the first sending unit to send a message carrying the channel guide generated by the generating unit to the terminal .
  • a fifth sending unit configured to send a channel discovery notification message to the terminal before the first receiving unit receives the channel discovery request message sent by the terminal.
  • a sixth sending unit configured to send a channel discovery message carrying the new channel information to the terminal after detecting that the saved mobile advertising service channel information changes.
  • a second receiving unit configured to: after the sixth sending unit sends a channel discovery message carrying the new channel information to the terminal, receive and save feedback information fed back by the terminal, where the feedback information carries the new Statistics of channel information selection and/or processing.
  • the terminal structure provided by the embodiment of the present invention is as shown in FIG. 7, and includes:
  • An advertisement service engine 701 configured to receive a message carrying a channel guide sent by a network side entity of the mobile advertisement service; forward the message carrying the channel guide; and the channel guide records the mobile advertisement service channel information;
  • the advertisement service application function entity 702 is configured to receive the message carrying the channel guide forwarded by the advertisement service engine; and display the channel guide.
  • the structure of the advertising service application function entity can be referred to the following description of the application method of the advertising service application function entity.
  • the function entity structure of the terminal side advertisement service application provided by the embodiment of the present invention is as shown in FIG. 8, which includes:
  • a third receiving unit 801 configured to receive a message carrying a channel guide sent by a network side entity of the mobile advertising service by using an advertisement service engine, where the channel guide records mobile advertising service channel information
  • a display unit 802 configured to display the The channel guide received by the three receiving units.
  • a seventh sending unit configured to send, by the advertisement service engine, a registration request message to a network side entity of the mobile advertisement service.
  • an eighth sending unit configured to send, by the advertising service engine, a mobile advertising service activation message to a network side entity of the mobile advertising service.
  • a ninth sending unit configured to send, by the advertisement service engine, a channel discovery request message to the network side entity of the mobile advertising service, before the third receiving unit receives the message carrying the channel guide.
  • a fourth receiving unit configured to send the channel discovery request message in the ninth sending unit Before, the network side entity receiving the mobile advertisement service receives a channel discovery notification message sent by the advertisement service engine.
  • a fifth receiving unit configured to receive a channel discovery message that is sent by the network side entity of the mobile advertising service and that carries the new channel information by using the advertisement service engine.
  • a feedback unit configured to: after the channel receiving message is received by the fifth receiving unit, update the channel guide according to the new channel information, and send feedback information to the network side entity of the mobile advertising service, where the feedback information is Carrying statistical information for selection and/or processing of the new channel information.
  • the specific method for providing the mobile advertising service system, the network side entity of the mobile advertising service, the terminal, and the terminal side advertising service application function entity provided by the embodiment of the present invention may refer to the foregoing providing the mobile advertising service channel information provided by the present invention. The description of the method embodiments is not repeated here.
  • a method for providing mobile advertising service channel information including:
  • the message carrying the channel guide is sent to the terminal.
  • a method for providing mobile advertising service channel information including:
  • the channel guide is displayed.
  • a method of providing a mobile advertising service including:
  • the channel guide is displayed.
  • the above-mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention porte sur un procédé et un appareil pour fournir des informations de canaux de services de publicité mobiles. Le procédé comprend les opérations suivantes : un message transportant un guide des canaux est généré selon les informations de canaux des services de publicité mobiles, le guide des canaux enregistrant les informations de canaux des services de publicité mobiles; le message transportant le guide des canaux est envoyé à un terminal. L'appareil comprend une entité côté réseau et un terminal des services de publicité mobiles. L'entité côté réseau des services de publicité mobiles comprend : une unité de génération, qui est utilisée pour générer le message transportant le guide des canaux selon les informations de canaux stockées des services de publicité mobiles; la première unité d'envoi, qui est utilisée pour envoyer le message transportant le guide des canaux généré par l'unité de génération.
PCT/CN2009/074275 2008-10-07 2009-09-28 Procédé, système et appareil pour fournir des informations de canaux de services de publicité mobiles WO2010040311A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200810148889A CN101753238A (zh) 2008-10-07 2008-10-07 提供移动广告业务频道信息的方法、系统及装置
CN200810148889.2 2008-10-07

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WO2010040311A1 true WO2010040311A1 (fr) 2010-04-15

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PCT/CN2009/074275 WO2010040311A1 (fr) 2008-10-07 2009-09-28 Procédé, système et appareil pour fournir des informations de canaux de services de publicité mobiles

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WO (1) WO2010040311A1 (fr)

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CN103428182A (zh) * 2012-05-23 2013-12-04 中兴通讯股份有限公司 一种广告的发放方法及装置

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1881882A (zh) * 2006-05-18 2006-12-20 朱凯 一种在网络终端机上发布广告的方法
CN101145921A (zh) * 2006-09-11 2008-03-19 千兆科技（深圳）有限公司 互联网高清视频广告系统及其实现方法

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Publication number Priority date Publication date Assignee Title
BR0011956A (pt) * 1999-06-28 2002-05-14 Index Systems Inc Sistema e método para utilização de banco de dados de epg para modificação de anúncios

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1881882A (zh) * 2006-05-18 2006-12-20 朱凯 一种在网络终端机上发布广告的方法
CN101145921A (zh) * 2006-09-11 2008-03-19 千兆科技（深圳）有限公司 互联网高清视频广告系统及其实现方法

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