WO2010040308A1

WO2010040308A1 - Method and system for transmitting messages

Info

Publication number: WO2010040308A1
Application number: PCT/CN2009/074129
Authority: WO
Inventors: 李德守
Original assignee: 华为技术有限公司
Priority date: 2008-10-07
Filing date: 2009-09-23
Publication date: 2010-04-15
Also published as: CN101389082A

Abstract

Disclosed are a method and system for transmitting a message. In the embodiments of the present invention, the feature information of seed messages and that of the message forwarded by the message service center are compared; when it is determined by comparing that the forwarded message is a seed message, user forwarding records are updated according to the relevant information of the message forwarded by the message service center and the seed message identification; finally, chain statistics is performed upon users according to the user forwarding records. User message forwarding operations are simple and feasible; meanwhile chain awards are provided for users, thereby enhancing user enthusiasm to participate.

Description

The present invention claims the priority of the Chinese Patent Application entitled "Message Propagation Method and System" filed on October 7, 2008, the Chinese Patent Office, Application No. 200810216678. Combined in this application. Technical field

The present invention relates to the field of communications technologies, and in particular, to a method and system for message propagation.

BACKGROUND OF THE INVENTION With the development of communication technologies, communication services based on messages, such as short messages and multimedia messages, have gradually developed, such as the production of multimedia torches into multimedia multimedia messages, which are passed between mobile phone users. In order to motivate users to send and forward messages, reward users who participate in sending and forwarding, but in the existing technology and the already-developed services, the methods for motivating users are relatively simple, such as the user forwarding a seed message and rewarding certain points. Subsequent users of these points can perform redemption; the above method of motivating the user can also reward the user for a certain amount of money after forwarding the seed message for a certain number of times, and the like. The above incentives have limited ability to stimulate business growth.

In the process of implementing the present invention, the inventors have found that the prior art has the following problems:

In the prior art, when the user forwards the seed message, the access code prefix is added before the forwarding number, and the forwarding user is rewarded according to the access code, which brings the following service defects: 1. The operation is cumbersome, and the user is reduced. The enthusiasm of participating in the forwarding, 2, the user tampering with the text message during the forwarding process, as long as the access code is correct, the system will still reward it. SUMMARY OF THE INVENTION In view of the above, the present invention provides a message propagation method and system, and solves the problem that the user participation mode is cumbersome and the reliability is not high. The technical solutions provided by the embodiments of the present invention include:

A message propagation method includes: receiving a forwarding message related information sent by a message service center, parsing the forwarding message related information to obtain a message content of the forwarding message; and extracting, according to the message content of the forwarding message, the feature information of the forwarding message Comparing the feature information of the registered seed message with the feature information of the forwarding message, and when comparing and determining that the forwarding message is the seed message, updating the user forwarding record according to the forwarding message related information and the seed message identification identifier.

A message dissemination system, comprising: a WEB server, configured to initiate a registration request for a seed message to the service processing server; a service processing server, configured to complete registration of the seed message, and extract a message service center to forward The feature information of the message content in the message related information, comparing the feature information of the seed message with the feature information of the forwarding message, and when comparing and determining that the forwarding message is the seed message, according to the forwarding message related information and the seed message The identification identifier updates the user forwarding record. A service processing server, comprising: a parsing unit, configured to forward information related to a forwarded message sent by a receiving message service center, parse relevant information of the forwarded message, obtain a message content of the forwarded message, and The message content of the forwarded message is sent to the comparison update unit, and the comparison update module is configured to extract feature information of the forwarded message according to the message content of the forwarded message, and compare feature information of the registered seed message with characteristics of the forwarded message. The information, when the comparison determines that the forwarding message is the seed message, updates the user forwarding record according to the forwarding message related information and the seed message identification identifier.

The embodiment of the present invention determines whether the seed message is forwarded according to the content of the message, so that the user does not need to add the access code when forwarding the seed message, and the processing is simple and convenient; and the tampering of the seed message content in the user forwarding process is effectively avoided. An accurate reward for forwarding users. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic diagram showing the basic flow of a message propagation method according to an embodiment of the present invention;

2 is a reference diagram of an update user forwarding record according to an embodiment of the present invention;

3 is a reference diagram of a chain statistical process according to an embodiment of the present invention;

4 is a schematic diagram showing the logical structure of a message propagation system according to an embodiment of the present invention;

FIG. 5 is a schematic diagram of a logical structure of a service processing server according to an embodiment of the present invention; FIG.

6 is a schematic diagram of networking of a specific application example of an embodiment of the present invention;

7 is a reference diagram of a specific application example update recording process according to an embodiment of the present invention;

FIG. 8 is a reference diagram of a statistical process of a specific application example according to an embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In order to make the present invention well understood by those skilled in the art, the present invention will be specifically described with reference to the accompanying drawings and specific embodiments.

The basic process of the message propagation method in the embodiment of the present invention may refer to FIG. 1, including:

A2. Receiving information about the forwarded message sent by the message service center, and parsing the related information of the forwarded message to obtain a message content of the forwarded message;

Specifically, the message service center sends the related information of the forwarded message to the message dissemination system while forwarding the message, and the message service center may be a short message service center or a multimedia message center;

If the sender is A, A belongs to the message service center B, the receiver is 0, D belongs to the message service center C, and A wants to forward a message to D. The process can be as follows: A. Send the message to 13, B. Receiving the message and forwarding the message to C, and transmitting the related information of the forwarded message to the message dissemination system, or A sends the message to 13, B receives the forwarded message and forwards the message to C, and C receives the message and forwards the message to 0, and sends the related information of the forwarded message to the message dissemination system;

The message dissemination system receives and parses the forwarding message related information, and the forwarding message related information includes the message content of the forwarded message, the sender, the receiver, and the sending time; the sender, the receiving party, and the sending time of the incentive system record;

A4. Extract feature information of the forwarded message according to the message content of the forwarded message.

Specifically, when the forwarding message is a short message, the feature information is a keyword or text information. When the forwarding message is a multimedia message, the feature information is a feature vector extracted from the content of the multimedia message.

A6. Compare the feature information of the registered seed message with the feature information of the forwarded message, and when comparing and determining that the forwarded message is the seed message, update the user forwarding record according to the forwarded message related information and the seed message identification identifier;

Specifically, the feature information extracted from the seed message is the same as the feature information extracted from the message content of the forwarded message, and the message forwarded by the message service center is regarded as a seed message. At this time, the user forwards the record, and the forwarding record includes: sending Party, receiver, seed message identification, number of forwards, seed forwarding chain, and initial forwarding time, as shown in the following table:

Name Identification: Proposal: Lan, deliberation, deliberation, deliberation, deliberation, deliberation, deliberation, resolution, resolution, resolution, resolution, resolution, resolution, resolution, resolution, resolution, resolution, resolution,

"13900250005".

Message recipient mobile number, for example: Receiver DstUserlD

"13900250006".

Seed ID The unique ID of the SeedID seed.

SrcUserlD forwards SeedID to DstUserlD. TransmitTime. TransmitTime.

The number of submessages.

The seed forwarding chain records the forwarder UserID at each level. Each user is separated by "1", and the higher-level forwarder UserID is recorded in order from the current forwarder and from right to left. Seed forwarding chain TransmitList

Format: "13900250005 /13900250004 /

13900250003 /13900250002 /13900250001 "

Initial forwarding time InitTransmit" Γ SrcUserlD first forwarded to DstUserlD Lme SeedID seed time < Update user forwarding record Refer to Figure 2, the specific steps are:

201: According to the current record sender, the receiver, and the allocated seed message identification identifier, to find whether there is a previous user forwarding record that is the same as the current sender, the receiver, and the seed message identification identifier;

202. If yes, add 1 to the number of forwardings in the previous user forwarding record;

203. If it does not exist, add a new user forwarding record, where the sender, the receiver, the seed message identification identifier, and the initial forwarding time of the new user forwarding record are respectively the sender, the receiver, and the current allocation of the current record. The seed message identifies the identifier and the forwarding time of the current record, the number of forwardings of the new user forwarding record is set to 1, and the seed forwarding chain is initialized to the sender in the new user forwarding record;

204. On the basis of the foregoing, further detecting whether the seed message identification identifier exists in the previous record is the same as the seed message identification identifier in the newly added user forwarding record, and the receiver of the seed message and the newly added user are forwarded in the previous record. The same record of the sender in the record

205. If there is only one such previous record, the seed forwarding chain in the previous record is linked with the seed forwarding chain in the new forwarding record to form a new seed forwarding chain. If there are multiple such previous records, the initial forwarding will be performed. The seed forwarding chain in the earliest previous record is linked with the seed forwarding chain of the new forwarding record to form a new seed forwarding chain. If the linked seed forwarding chain exceeds the specified length, the first recorded user is deleted; for example The seed forwarding chain in the newly added record is "13900250005". The seed forwarding chain in the previous record corresponding to the seed message identification identifier is "13900250004 /13900250003 /13900250002 /13900250001". If the specified length is 4, the link is The seed forwarding chain is: " 13900250005 /13900250004 /13900250003 /13900250002 " , if the specified length is greater than 4, the seed forwarding chain after the link is " 13900250005 /13900250004 /13900250003 /13900250002 /13900250001".

Optionally, whether the same forwarding user exists in the seed forwarding chain after the link is searched, and if it exists, the same user that is recorded first is deleted;

For example, the seed forwarding chain in the newly added record is "13900250005", and the seed forwarding chain in the previous record corresponding to the seed message identification identifier is "13900250004 /13900250003 /13900250005 /13900250001", and the seed forwarding chain after the link is "13900250005" /13900250004 /13900250003 /13900250001 " .

Finally, the linked seed forwarding chain is used as the seed forwarding chain in the newly added record.

Further, the method may further include:

A0. The registration request of the seed message initiated by the service provider through the WEB server, where the registration request includes a seed message Content and reward rules;

The service provider may be an individual, an enterprise, or the like. The user may create the seed message through a WEB server, or the user may create the seed message by itself; and the reward rule here is chained, that is, within a prescribed range. , recording the users participating in the forwarding, and finally rewarding the users according to the reward rules.

Al, extracting and recording the feature information of the seed message according to the content of the seed message included in the registration request, recording the reward rule, and assigning a seed message identification identifier to the seed message, completing registration of the seed message, where the seed message identification identifier and The reward rule is a one-to-one correspondence. When the seed message is a short message, the feature information is a keyword or text information. When the seed message is a multimedia message, the feature information is a feature vector extracted from the content of the multimedia message.

Further, the method may further include:

A8: Perform chain statistics on the user according to the user forwarding record.

Refer to Figure 3 for the statistical process. The specific steps are as follows:

301. Search for a record whose forwarding times are not zero in the user forwarding record.

302: Identify, according to the seed message identification identifier in the found record, query the corresponding reward rule;

303. Combine the seed forwarding chain in the current record to perform integral statistics on the users in the seed forwarding chain. For example, the current seed forwarding chain is “13900250005 /13900250004 /13900250003 / 13900250002 /13900250001”, the number of forwarding is N, and the reward rule is 10. /8 /6 /4 12, ie 10 XN points for first-level users, 8 points for second-level users, 6 points for third-level users, 4 points for fourth-level users, and 2 points for fifth-level users , the user 139002005000 obtains a reward of 10 times the N value, the user 13900.002004 obtains 8 points of reward, the user 139002005000 receives 6 points of reward, the user 13900.002002 receives 4 points of reward, and the user 13900.002001 obtains 2 points of reward;

304. After the score statistics are completed, the number of times of forwarding of the corresponding record is cleared.

In this embodiment, the user may perform chain statistics on a daily basis, or perform chain statistics according to the amount of information center forwarding, that is, when a certain amount of forwarding is satisfied, statistics are performed, and the statistics are updated to the user points table, as shown in the following table. Shown.

The message propagation system of the present invention for performing the above message propagation method is described below. The basic logical structure of the present invention is as follows: The WEB server 101 is configured to initiate a registration request for the seed message to the service processing server. The service processing server 102 is configured to complete registration of the seed message, and extract feature information of the message content in the message service center to forward the message related information. And comparing the feature information of the seed message with the feature information of the forwarding message, and when comparing and determining that the forwarding message is the seed message, updating the user forwarding record according to the forwarding message related information and the seed message identification identifier, and according to The user forwards the record and performs chain statistics on the user.

The embodiment of the present invention further provides a service processing server. The basic logical structure of the service processing server is as shown in FIG. 5, which mainly includes:

The parsing unit 201 is configured to send the related information of the forwarding message to the receiving message service center, parse the related information of the forwarding message to obtain the message content of the forwarding message, and send the message content of the forwarding message to the comparison updating unit 202. ;

The comparison update unit 202 is configured to extract feature information of the forwarded message according to the message content of the forwarded message, compare feature information of the registered seed message with feature information of the forwarded message, and compare and determine that the forwarded message is When the seed message is described, updating the user forwarding record according to the forwarding message related information and the seed message identification identifier;

The statistic unit 203 is configured to perform chain statistic on the user according to the user forwarding the record.

Further, the comparison update unit 202 is further configured to receive a registration request for a seed message initiated by the user, where the registration request includes a message content and a reward rule of the seed message, and extract and record according to the message content of the seed message. Decoding the feature information of the seed message, and assigning a seed message identification identifier to the seed message, completing registration of the seed message. The specific process of the update unit 202 for updating the user forwarding record may refer to the following embodiments.

For a better understanding of the above embodiment, a specific execution process of the message propagation method in the message propagation system employing the service processing server will be described as an example. As shown in FIG. 6, the networking diagram includes a service provider A, a user 301, a message service center 302, a service processing server 303, a message service center 304, a user 305, a WEB service website 306, and a user 301 belongs to the message service center 302. The user 305 is attributed to the message service center 304, and the message propagation process is as follows:

The service provider A sends a seed message registration request to the service processing server 303 through the WEB service website, and the request includes the message content and the reward rule;

The service processing server 303 extracts and records the feature information of the seed message in the message content, records the reward rule, and assigns a seed message identification identifier corresponding to the reward rule, such as " 0001 " to the seed message;

The user 301 downloads the seed message from the WEB service website and sends it to the message service center 302 to which the user 301 belongs. The sending time is T. For example, the user 301 mobile phone number is "13800000001", the sending object is the user 305, and the mobile phone number of the user 305 is " 13800000002 " ;

The message service center 302 forwards the received seed message to the message service center to which the user 305 belongs, and then sends the service message to the service processing service. The server 303 sends the forwarding message related information, and the forwarding message related information includes the sender, the receiver, the message content and the sending time. In this embodiment, the sender is "13800000001", the receiver is "13800000002", and the message content is a forwarding message. The content of the message, the sending time is T _;

4a, the message service center 302 forwards the message, and sends the related information of the forwarded message to the service processing server 303, that is, the user 301 sends the seed message, and the service processing server 303 receives the forwarded message sent by the message service center 302. Related information, or,

4b, the message service center 302 forwards the message to the message service center 304, and the message service center 304 sends the related information of the forwarded message to the service processing server 303, and sends the forwarded message to the user 305, that is, after the user 305 forwards the message, the service processing server 303 will receive information about the forwarded message sent by the message service center 302.

The service processing server 303 receives the information related to the forwarded message sent by the message service center 302, and obtains the sender, the receiver, the message content, and the sending time of the forwarded message;

The service processing server 303 records the sender, the receiver, and the transmission time, and extracts feature information of the message content of the information related to the forwarding message;

The service processing server 303 compares the feature information of the extracted message content of the forwarded message related information with the feature information of the seed message;

If the comparison result is different, the process ends;

If the comparison result is the same, the service processing server 303 updates the user forwarding record according to the sender, the receiver, and the seed message identification identifier;

The user forwarding records include: sender, receiver, seed message identification, number of forwards, seed forwarding chain, and initial forwarding time, as shown in the following table:

From the left to the right, the superior forwarder UserID is recorded in turn. Example format: "13800000001 /13800000002 /

13800000003 /13800000004 /13800000001"

InitTransmitT

Initial forwarding time T

Ime

Refer to Figure 7 for the update record process. The specific steps are:

701, according to the sender "13800000001", the receiver "13800000002", the seed message identification identifier "0001" to the previous record to find whether there is the same "13800000001", the receiver "13800000002", the seed message identification identifier "0001";

702, if present, increments the number of forwardings of the previous record by one;

703, if it does not exist, add a new record, the sender is "13800000001", the receiver is "13800000002", the seed message identification identifier is "0001, the initial forwarding time is T, the number of forwarding times is 1, and the seed forwarding chain is initialized to

"13800000001",

704. Find whether there is such a previous record, the receiver is "13800000001", and the seed message identification identifier is "0001";

705. If there is only one such previous record, the seed forwarding chain in the previous record is linked with the seed forwarding chain in the new forwarding record to form a new seed forwarding chain. If there are multiple such previous records, the initial forwarding will be performed. The seed forwarding chain in the earliest previous record is linked with the seed forwarding chain of the new forwarding record to form a new seed forwarding chain. For example, if the previous seed forwarding chain is "13800000002 /13800000003 /13900000004 /13800000001", the connected seed The forwarding chain is "13800000001 /13800000002 /13800000003 /13900000004 /13800000001". If the specified link length is 4, the user who recorded the first record is deleted, and the updated link is "13800000001 /13800000002 /13800000003 /13900000004". If the specified link length is greater than 4, the link is "13800000001 /13800000002 /13800000003 /13800000004 /13800000001".

Optionally, if the same forwarding user exists in the seed forwarding chain after the link is searched, if the same user is deleted first, if the same user is deleted first, the link here is "13800000001 /13800000002 /13800000003 /13800000004 /13800000001" Recording "13800000001", was updated to "13800000001 /13800000002 /13800000003 /13800000004".

The service processing server 303 performs chain statistics on the users according to the user forwarding records.

Refer to Figure 8 for the statistical process. The specific steps are:

801. Search for a record whose forwarding frequency is not zero in the user forwarding record, and identify the identifier according to the seed message in the found record; 802, query the corresponding reward rule;

803, combining the seed forwarding chain and the number of forwardings in the current record to perform statistics on the users in the seed forwarding chain, such as the current seed forwarding chain is "13800000001 /13800000002 /13800000003 /13800000004", the number of forwarding is 3, and the reward rule is 10. /8 /6 /4, that is, 10 points for the first level user, 8 points for the second level user, 6 points for the third level user, 4 points for the fourth level user, then the user 13800000001 gets 10 X 3 = 30 The reward of the points, the user 13800000002 received 8 points of reward, the user 13800000003 received 6 points of reward, the user 13900000004 received 4 points of reward;

804, after the score statistics are completed, the number of times of forwarding of the corresponding record is cleared.

The statistics are updated to the user's points table as shown in the following table:

In this embodiment, the user may perform chain statistic on a daily basis, or perform chain statistic according to the amount of forwarding of the information center, that is, when a certain amount of forwarding is satisfied, statistics are performed.

The embodiment of the present invention determines whether the seed message is forwarded according to the content of the message, so that the user does not need to add the access code when forwarding the seed message, and the processing is simple and convenient; and the tampering of the seed message content during the user forwarding process is also effectively avoided. Achieve accurate incentives for forwarding users.

A person skilled in the art can understand that all or part of the steps of the foregoing embodiments can be completed by a program to instruct related hardware. The program can be stored in a computer readable storage medium. The storage medium can include: R0M, RAM, disk or CD, etc.

The call processing method and system provided by the embodiments of the present invention, and the related verification server and the interactive voice response system are described in detail. The principles and implementation manners of the present invention are described in the following. example The descriptions are only used to help understand the method of the present invention and its core ideas; at the same time, for those of ordinary skill in the art, according to the idea of the present invention, there will be changes in specific embodiments and application scopes. The description is not to be construed as limiting the invention.

Claims

Rights request

A message dissemination method, characterized in that,

Receiving information about the forwarded message sent by the message service center, parsing the information related to the forwarded message, and obtaining the message content of the forwarded message;

Extracting feature information of the forwarded message according to the message content of the forwarded message;

The feature information of the registered seed message and the feature information of the forwarded message are compared. When the comparison determines that the forwarded message is the seed message, the user forwarding record is updated according to the forwarded message related information and the seed message identification identifier.

2. The message propagation method according to claim 1, wherein the method further comprises:

Receiving a registration request for a seed message initiated by a service provider, where the registration request includes a message content and a reward rule of the seed message;

And extracting and recording feature information of the seed message according to the message content of the seed message, and assigning a seed message identification identifier to the seed message.

The message propagation method according to claim 1, wherein the updating the user forwarding record according to the forwarding message related information and the seed message identification identifier comprises: according to the sender and the receiver in the forwarding message related information, The seed message identification identifies an update user forwarding record.

The message propagation method according to claim 3, wherein the updating the user forwarding record comprises: if there is the same sender, receiver, and seed message identification identifier in the information related to the forwarding message When the previous user forwards the record, the number of forwardings in the previous user forwarding record is increased by one.

The message propagation method according to claim 3, wherein the updating the user forwarding record comprises: if there is no sender, receiver, and seed message identification identifier in the information related to the forwarding message The previous user forwards the record, and then adds a new user forwarding record, and the sender, the receiver, the seed message identification identifier, and the initial forwarding time in the new user forwarding record are respectively in the related information of the forwarded message. The sender and the receiver, the seed message identification identifier and the forwarding time included in the information related to the forwarding message, the number of times of forwarding the new user forwarding record is set to 1, and the seed forwarding chain of the new user forwarding record is initialized to The sender of the record.

The message propagation method according to claim 5, wherein the first user that forwards the record is the same as the sender, the receiver, and the seed message identification identifier in the information related to the forwarded message. In the case, the updating the user forwarding record further includes:

If there is a seed message identification identifier in the previous record that is the same as the seed message identification identifier in the new user forwarding record, and the recipient of the seed message in the previous record is the same as the sender in the newly added user forwarding record, The previous record The seed forwarding chain in the link is linked with the seed forwarding chain in the new user forwarding record to form a new seed forwarding chain.

The message propagation method according to claim 6, wherein the updating the user forwarding record further comprises: if the linked seed forwarding chain exceeds a preset length, deleting the first recorded user; or

If the same forwarding user exists in the linked seed forwarding chain, the same user recorded first is deleted.

The message propagation method according to any one of claims 1 to 7, wherein the extracting the feature information of the forwarding message according to the message content of the forwarding message comprises:

When the seed message or the message delivered by the message service center is a short message, extracting a keyword or text information according to the message content of the forwarded message; or

When the seed message or the message delivered by the message service center is a multimedia message, the feature vector is extracted according to the message content of the forwarded message.

The message propagation method according to claim 6 or 7, wherein the seed forwarding chain is a delivery path of the seed message between users participating in forwarding.

The message propagation method according to claim 1, wherein the method further comprises: performing chain statistics on the user according to the user forwarding record.

The message propagation method according to claim 10, wherein the performing chain statistics on the user according to the user forwarding record comprises:

The user forwards the record with the number of times of forwarding to be non-zero, and performs the integration statistics on the user according to the seed forwarding chain in the forwarded record of the user whose forwarding number is not zero.

A service processing server, comprising: a message parsing unit, a comparison updating unit, and a chain statistic unit; the parsing unit, configured to parse the forwarding information related to the forwarding message sent by the receiving message service center Corresponding information of the message is obtained by the content of the message of the forwarded message, and the content of the message of the forwarded message is sent to the comparison update unit;

The comparison update module is configured to extract feature information of the forwarded message according to the message content of the forwarded message, compare feature information of the registered seed message with feature information of the forwarded message, and compare and determine that the forwarded message is And updating the user forwarding record according to the forwarding message related information and the seed message identification identifier;

The service processing server according to claim 12, wherein the service processing server further comprises: a chain statistic unit, configured to perform chain statistic on the user according to the user forwarding the record.

The service processing server according to claim 12, wherein the comparison update unit is further configured to receive a registration request for a seed message initiated by a service provider, where the registration request includes a message content of the seed message. And rewarding rules; extracting and recording feature information of the seed message according to the message content of the seed message, and assigning a seed to the seed message The identification identifier identifies the registration of the seed message.

A message dissemination system, the system comprising: a WEB server, a service processing server; the WEB server, configured to initiate a registration request for a seed message to the service processing server;

The service processing server is configured to complete the registration of the seed message, extract the feature information of the message content in the message service center, and compare the feature information of the seed message with the feature information of the forward message. When the comparison determines that the forwarding message is the seed message, the user forwarding record is updated according to the forwarding message related information and the seed message identification identifier.

The message dissemination system according to claim 12, wherein the service processing server is further configured to perform chain statistic on the user according to the user forwarding record.