WO2009110723A2

WO2009110723A2 - Real time log analysis system for respective users connected with website, and a method therefor

Info

Publication number: WO2009110723A2
Application number: PCT/KR2009/001029
Authority: WO
Inventors: 방용정
Original assignee: 주식회사 로그
Priority date: 2008-03-04
Filing date: 2009-03-03
Publication date: 2009-09-11
Also published as: WO2009110723A3

Abstract

A real time log analysis system for respective users connected with a website comprises: a web server, which checks intrinsic user data using user data behaviour (userData Behavior), when a user terminal is connected with a website, to check whether the user terminal is being connected for the first time or has been connected, generates intrinsic user data containing an intrinsic ID and transmits the data to the user terminal if the user terminal is being connected for the first time with the website, and renews the connection history of the user terminal linked with the intrinsic ID if the user terminal has been connected with the website; an intrinsic ID generator, which generates the intrinsic ID to be inserted into intrinsic user data of the user terminal; a database, which stores the connection history of the user terminal linked with the intrinsic ID; and a log analyser, which analyses the log information based on the stored connection history of the user terminal.

Description

[Revision 23.03.2009] according to Rule 26. Real-time log analysis system and method for each website visitor

The present invention relates to a website log analysis system and method thereof. More specifically, the present invention relates to a system and method for analyzing log information for each user for a user terminal accessing a website through the Internet.

1 is a diagram illustrating a connection relationship between a user terminal and a website according to the related art.

Referring to FIG. 1, the user terminal 10 according to the related art includes a web browser 11 and a cookie 12, and the website 20 includes a web server 21, a customer DB 22, and a log. Analyzer 23 and log analysis DB.

The user terminal 10 and the website 20 are connected via the Internet, and when the user terminal 10 accesses and logs in to the website 20 (S1), the web server 21 of the website 20 Generates a cookie and transmits the cookie to the user terminal 10 (S2).

Here, the cookie is information that connects the user terminal 10 and the website 20 by leaving a visit record of the Internet website 20. Cookies are temporary files that contain information generated when a customer visits a particular website or homepage. It is small, less than 4KB. Such a cookie is transmitted from the web server 21 to the user terminal 10 at the same time as the web server 21 is accessed or authenticated. The cookie includes various information about the visitor and the form of the cookie It depends on the predetermined rules of the server 21.

For example, when the user terminal 10 first accesses a specific website 20, a cookie including an ID and a password is created, and the user terminal 10 can be quickly connected to the site without additional procedures. That is, when the user terminal 10 receiving the cookie reconnects to the website 20 (S3), the login process is omitted by referring to the cookie and the corresponding service is provided to the user terminal 10.

Subsequently, the log analyzer 23 of the website 20 stores log information according to the access history of the user terminal 10 in the log analysis DB 24 and utilizes the log information.

The operator of the website 20 analyzes the log information and analyzes the number of visitors of the website 20, the behavior of the visitor on the web server 21, and the like to efficiently manage the website 20. Taking care of it.

In general, the log analyzer 23 provides log information (data recorded by time of access to the website 20) provided by the web server 21 for the history management and the like according to the use of the website 20. Extract and analyze and store in log analysis database 24 in website 20. This log extraction and analysis is a necessary technique for performing advanced web services.

In addition, in an Internet portal site or an e-commerce site, various measures are used to clearly measure how many users visited the site, how many of the visitors are not duplicated, and how they visited the website 20. Use a kind of log analysis software.

In addition, the log analysis in the portal site to grasp the characteristics and behavior of the user visiting a specific website 20, and provides a service that suits the needs of customers through Customer Relationship Management (CRM) service appropriately To be used. On the other hand, as the first prior art, Korean Patent Application No. 2005-12355 discloses an invention entitled "Integrated management system of a website and a management method using the same". The present invention displays the log information and the search results of the visitors who access the website 20 on one screen so that the analysis can be easily performed. In addition, the present invention is an integrated management system of a web site and a management method using the same, which enables to modify content data of a web page in real time using log analysis information and a search result.

As a second prior art, Korean Patent Application No. 2007-1636 discloses an invention entitled "Web page connection history information management method." The invention generates log data of a user for a web page. In addition, in the present invention, the log data is managed by the client terminal of the user rather than a separate management server. Therefore, the present invention can reduce the load required for the management server to manage the log data.

However, according to the related art, the access keyword, the access date and time, etc. are recorded in the log analysis DB of the operator website 20. Therefore, by analyzing the access statistics of the entire website, only cumulative statistics can be confirmed, and there is a problem that the log analysis information of each visitor cannot be confirmed.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problems, and the technical problem is to generate unique user data or flash data including a unique ID for each user terminal, thereby analyzing access statistics for each user terminal accessing a website. The present invention provides a real-time log analysis system and method for each website visitor.

Another technical problem to be solved by the present invention is that when the same user terminal reconnects to the website, the log of analyzing the access history of each user terminal, and can be utilized as statistical data when managing the access customer, website operation or advertisement execution The present invention provides a real-time log analysis system and method for each website visitor who generates information.

As a technical means for achieving the above-described technical problem, the first aspect of the present invention, when the user terminal connects to the website, confirms the unique user data using the user data behavior (userData Behavior) to the first connection or Check whether the user terminal has reconnected, and when the user terminal accesses the website for the first time, generates unique user data including a unique ID and transmits the generated user data to the user terminal; and when the user terminal reconnects to the website, A web server for updating a connection history of the user terminal in association with a unique ID; Unique ID generation unit for generating the unique ID to be inserted into the unique user data of the user terminal; A database for storing a connection history of the user terminal in association with the unique ID; And a log analyzer for analyzing log information according to the access history of the stored user terminal.

In addition, the second aspect of the present invention, when the user terminal accesses a website, checks the Flash data using the ShareObject class of the Macromedia Flash, the first connection or reconnection of the user terminal Check whether the user terminal first accesses the website, generates flash data including the unique ID, and transmits the flash data to the user terminal; and when the user terminal reconnects to the website, the unique ID. A web server for updating a connection history of the user terminal in association with; Unique ID generation unit for generating the unique ID to be inserted into the flash data of the user terminal; A database for storing a connection history of the user terminal in association with the unique ID; And a log analyzer for analyzing log information according to the access history of the stored user terminal.

In addition, the third aspect of the present invention includes the steps of: a) checking the user data or flash data of the user terminal connected to the website, to determine whether the user terminal is the first access or reconnect; b) when it is confirmed that the user terminal accesses the website for the first time, generates a unique ID corresponding to the user terminal, transmits unique user data or flash data including the unique ID to the user terminal, Storing the access history of the user terminal in a DB in association with the unique ID; c) if it is confirmed that the user terminal has reconnected to the website, updating the access history of the user terminal in the DB; And d) analyzing log information according to the access history of the stored user terminal, wherein the user data uses a user data behavior, and the flash data of the Macromedia Flash. It is possible to provide a real-time log analysis method for each website visitor, which uses the SharedObject class.

According to the present invention, by generating unique user data or flash data including a unique ID for each user terminal, it is possible to analyze the access statistics of each of the user terminals accessing the website.

According to the present invention, when the same user terminal reconnects to the website, the access history of the user terminal can be analyzed and used as statistical data when managing access customers, operating a website, or executing an advertisement.

1 is a view showing a connection between a user terminal and a website according to the prior art.

2 is a block diagram of a real-time log analysis system for each website visitor according to an embodiment of the present invention.

3 is a diagram illustrating an example of log information of a user terminal stored in a customer database of a web server.

4 is a diagram illustrating a main access screen of a website according to an embodiment of the present invention.

5 is a diagram illustrating a screen displaying a list of accessors of a website according to an embodiment of the present invention.

FIG. 6 is a diagram showing a screen for displaying daily statistics on a visitor's first visit and revisit in a website according to an embodiment of the present invention.

7 is a view showing a screen displaying a real-time consultation history in a website according to an embodiment of the present invention.

8 is a screen showing a log analysis of a member accessor in a website according to an embodiment of the present invention.

9 is a flowchart of a real-time log analysis method for each website visitor according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

As an embodiment of the present invention, by generating unique user data or flash data including a unique ID for each user terminal, the log information is analyzed by distinguishing individual users accessing the website, and each user terminal accessing the website is analyzed. Provided are a real-time log analysis system and method for each website visitor capable of analyzing statistics on log information.

2, a real-time log analysis system for each website visitor according to an embodiment of the present invention is largely divided into a user terminal 100 and a website 200. The user terminal 100 includes a web browser 110 and user data or flash data including a unique ID. Website 200 is web server 210, customer DB 220, unique ID generator 230, log analyzer 240, log analysis DB 250, real-time consultation server 260 and real-time consultation DB ( 270).

The user terminal 100 is, for example, any one of a desktop computer, a notebook computer, or a personal portable terminal. The user terminal 100 is a communication device that can access a website through a network such as the Internet. For example, it is various communication devices, such as a mobile communication terminal and a computer. In addition, a user can access a website or a portal site conveniently and quickly through the Internet. In general, users communicate with external systems through web browsers and receive the necessary information and programs.

The user terminal 100 may access the website 200 on the Internet through the web browser 110. In this case, the user terminal 100 receives one or more of unique user data including a unique ID and flash data from the website 200. Unique user data and flash data will be described later.

The web server 210 of the website 200 is an interface server that allows the user terminal 100 to access the website 200. The web server 210 converts various information provided through each server to meet the communication standard and provides the same to the plurality of user terminals 100. In addition, the web server 210 receives the information transmitted from the user terminal 100 through the Internet and provides to each server.

When the user terminal 100 accesses the website 200, the web server 210 checks one or more of an IP address, unique user data, or flash data of the user terminal 100 and the user terminal 100. Check whether or not the When the user terminal 100 accesses the website 200 for the first time, the web server 210 generates one or more of unique user data or flash data including the unique ID, and the user terminal 100 To send). In addition, when the user terminal 100 reconnects to the website 200, the web server 210 updates the access history of the user terminal 100 stored in the customer DB 220.

A detailed method of checking whether the user terminal 100 accesses the website 200 for the first time by the web server 210 is as follows.

First, the web server 210 reads unique user data or flash data stored in the user terminal 100 and checks whether there is a connection history before. In other words, the web server 210 confirms the access history by analyzing the unique user data, or confirms the access history by analyzing the flash data. Alternatively, the web server 210 may check the access history by analyzing the unique user data, and check the access history by analyzing the flash data when there is no unique user data, or may change the analysis order differently from the above. .

That is, the access history analysis method according to an embodiment of the present invention may include all methods using at least one of an IP address, unique user data, and flash data in any order.

Here, the unique user data (userData) is basic and minimal information that is automatically downloaded to the user terminal 100 such as a cookie in a web browser. The unique user data has a structure in which the cookie and the storage location are different in the user terminal 100 and the capacity is larger than that of the cookie and more variable than the cookie. In other words, unique user data is a type of Internet temporary file that contains information that can be updated, such as cookies, in a web browser. The unique user data can have a size of 1MB, which is much larger than 1KB, which is the general size of cookies. Cookies are in the form of text, but user data is in the form of extensible markup language (xml).

In this specification, user data is user data behavior, which is a kind of function provided by Microsoft for use in Internet Explorer. This is described in detail in "http://msdn2.microsoft.com/en-us/library/ms531424.aspx".

In addition, flash data can be stored and retrieved from a local computer using a built-in class called SharedObject of Macromedia Flash. Flash does not have cookies commonly used in JavaScript or server site scripts (php, asp, jsp, etc.). Flash can store data on your computer just like a cookie. Flash uses Macromedia Flash's ShareObject class to store data in Flash SWF files when the device stops working. The flash can also load stored data when the device comes back up. SharedObject is a reference to a shared object that is stored permanently in a local location and available only to the current client. If Flash cannot create or find a shared object, the getLocal () function returns null. The storage path is, for example, C: \ DocumentsandSettings \ Administrator \ ApplicationData \ Macromedia \ Flash Player \ #SharedObjects. In addition, while the storage capacity of the cookie of the normal browser is 4KB maximum, the default storage capacity of the local storage is 100KB, there is no limit and can be set by the user.

In addition, the web server 210 reads a login session for the web site of the user terminal 100 in real time. In addition, the web server 210 displays the unique information of the member in the login state. In addition, the web server 210 updates one or more of the unique user data or flash data of the user terminal 100 so that one or more of the unique user data or flash data may include corresponding member information. Therefore, even when the user terminal 100, which is the member, accesses the website 200 without logging in, it may be recognized that the member is accessed by reading one or more of the unique user data or flash data.

In this case, when the user terminal 100 accesses the website 200, the web server 210 assigns a unique ID to at least one of unique user data or flash data so as to distinguish the user terminal 100. . The web server 210 may analyze various logs of the accessor by reading at least one of unique user data or flash data, a referrer value, and a location value.

The customer DB 220 of the website 200 may store information about a user who has registered as a member of the website 200. In addition, the customer DB 220 manages the access history of the user terminal 100.

When the user terminal 100 accesses the website 200 for the first time, the unique ID generation unit 230 generates a unique ID to be inserted into the unique user data or flash data of the user terminal 100 and generates a web server 210. To send).

The log analyzer 240 analyzes log information according to the access history of the user terminal 100.

The log analysis DB 250 stores the log analysis information analyzed by the log analyzer 240.

In addition, when the user terminal 100 accesses the website 200, the log analyzer 240 returns one or more of unique user data or flash data, a referrer value, and a location function. Read the value and analyze the log information of the user terminal 100. In this case, the referrer value includes previous site address and CPC advertisement company information, for example, advertiser information such as Overture and Naver. The return value of the location function stores keyword information, for example, keyword information such as " shopping " input to the search engine by the visitor.

Meanwhile, the web server 210 reads a login session for the web site 200 of the user terminal 100 that is accessing the web site 200 in real time. In addition, the web server 210 may recognize the login state of the corresponding user terminal 100 and store unique information such as a member's name and ID in the customer DB 200. In addition, the web server 210 updates the unique user data or flash data such that the unique user data or flash data stored in the user terminal 100 includes the corresponding member information. Therefore, even when the user terminal 100 accesses the corresponding website later without logging in, the web server 210 checks the IP address, the unique user data, or the flash data of the user terminal 100 to access the corresponding member. Recognize. In addition, the web server 210 may display member-specific information on the log analysis screen of each visitor.

The real time counseling server 260 provides a real time counseling service between the user terminal 100 and the website 200.

The real-time consultation DB 270 stores the content consulted by the real-time consultation server 260 to be connected to the user terminal 100.

For example, when the user terminal 100 provides a chat consultation with the operator of the website 200 without registering or installing a program, the real-time consultation server 260 consults the real-time consultation DB 270. Save it. In addition, when the user terminal 100 reconnects, the real-time counseling server 260 may check the previous counseling contents and may use the counseling data in a later counseling.

3 is log information 500 of a user terminal 100 stored in a customer database of a web server. For example, the log information 500 may include a unique ID 510, an IP address 520 of the user terminal, a login ID 530 of the user terminal, a website visit number 540 of the user terminal, and the user terminal 100. The number of consultations 550 consulted with the website operator and the consultation file 560 stored in the real-time consultation DB 270 may be included. The log information 500 of the user terminal 100 according to an exemplary embodiment of the present invention includes a user data unique ID 510 as compared with the conventional log information, thereby calculating personal statistics for each visitor.

4 is a diagram illustrating a main access screen of a website in an embodiment of the present invention.

As shown in the drawing, when the user terminal 100 accesses a website, a consultation window 610 is displayed on the main access screen 600 to consult with an operator in real time.

5 is a diagram illustrating a screen displaying a list of accessors of a website according to an exemplary embodiment of the present invention.

Referring to FIG. 5, reference numeral 710 denotes a unique ID inserted into unique user data or flash data according to an embodiment of the present invention. In addition, login information, a connection IP, and a connection path are displayed.

FIG. 6 is a diagram illustrating a screen displaying daily statistics of a visitor's first visit and revisit in a website according to an exemplary embodiment of the present invention.

Referring to FIG. 6, a screen 800 for displaying daily statistics about a visitor's first visit and re-visit according to an exemplary embodiment of the present invention displays the number of first visits 810 and the number of re-visits 820. In addition, the total number of visits, the return visit rate, the number of consultations, etc. may be displayed according to the website operator's selection. In addition, daily visitor, total visitor by time zone, unique visitor by day, unique visitor by timezone, first visit / revisit by timezone, maximum visit time by day, and visit by day may be selectively analyzed and displayed by the operator of the website. have.

7 is a diagram showing a screen displaying a real-time consultation history in a website according to an embodiment of the present invention.

As shown, the counseling file is stored under a name written in the title 910. That is, when the user terminal 100 having an IP address of "219.253.181.166" and a unique ID of "639493239" has a real-time consultation with the website operator, as shown in FIG. 7, the contents of the consultation are stored.

8 is a diagram illustrating a screen displaying log analysis of a member accessor in a website according to an embodiment of the present invention.

As shown, the screen 1000 displaying the log analysis of the visitor, the unique ID (1010), the total number of visits (1020) of the user terminal 100 subscribed as a member to the website 200, the IP address of the access PC , The search word is displayed.

Referring to FIG. 9, first, when the user terminal 100 accesses the website 200 through a web browser (S1110), the web server 210 of the website 200 may be a unique user of the user terminal 100. The data or flash data is checked (S1120).

Next, the web server 210 checks whether the user terminal 100 has first accessed or reconnected to the corresponding website 200 (S1130). If the user terminal 100 accesses the web server 210 for the first time, the unique ID generation unit 230 generates a unique ID (S1140). Thereafter, the web server 210 generates user data or flash data including the unique ID and transmits the generated user data or the flash data to the user terminal 100 (S1150), and associates the unique data of the corresponding user to the customer DB 220 with the unique ID. To create.

Next, the web server 210 updates the access history of the user terminal 100 according to a path that the user terminal 100 moves from the corresponding website 200 (S1160), and updates the updated access history to the customer DB. Save to 220.

Next, the log analyzer 240 of the website 200 analyzes log information of the user terminal 100 and stores the log information in the log analysis DB 250 (S1170).

As described above, the web server 210 reads a login session for the web site 200 of the user terminal 100 that is accessing the web site 200 in real time. In addition, the web server 210 may recognize a login state of the corresponding user terminal 100 and store unique information such as a member's name and ID in the customer DB 220. In addition, the web server 210 updates the unique user data or flash data such that the unique user data or flash data stored in the user terminal 100 includes the corresponding member information. Therefore, even if the user terminal 100 later accesses the website 200 without logging in, the web server 210 checks the IP address and the unique user data or flash data of the user terminal 100, thereby allowing the corresponding member to be registered. Recognizing that the user is connected, the member-specific information can be displayed on the log analysis screen of each visitor.

Subsequently, the real time consultation server 260 may check whether the user wants real time consultation with the operator of the website 200 (S1180). When the user has a real-time consultation with the operator, the real-time consultation server 260 stores the real-time consultation content for each unique accessor (S1190).

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims

In the real-time log analysis system for each website visitor,

When the user terminal accesses the website, it checks the unique user data using the user data behavior (userData behavior) to confirm whether the user terminal is the first access or reconnection, and when the user terminal accesses the website for the first time A web server for generating unique user data including a unique ID and transmitting the generated unique user data to the user terminal, and updating the connection history of the user terminal in association with the unique ID when the user terminal reconnects to the website;

Unique ID generation unit for generating the unique ID to be inserted into the unique user data of the user terminal;

A database for storing a connection history of the user terminal in association with the unique ID; And

Real-time log analysis system for each website visitor comprising a log analyzer for analyzing the log information according to the access history of the stored user terminal.
The method of claim 1,

The log analyzer analyzes log information of the user terminal by reading the return value of the unique user data, a referrer value, and a location function when the user terminal accesses the website. Real-time log analysis system for each visitor.
The method of claim 1,

The web server reads a login session for the web site of the user terminal in real time and displays member unique information in a logged in state, even when the user terminal as the member accesses the website without login. Real-time log analysis system for each individual visitor to the website that reads the user data and recognizes it as accessed by the member.
The method of claim 1,

A real time consultation server providing a real time consultation service between the user terminal and the website; And

Real-time consultation DB for storing the content consulted by the real-time consultation server to be associated with the user terminal

Real-time log analysis system for each individual visitor to the website further comprising.
The method of claim 4, wherein

When the user terminal chats with the operator of the website without registering or installing a program, the real-time counseling server stores the counseling contents of each of the user terminals in the real-time counseling DB, and transfers them when the user terminal is reconnected. Real-time log analysis system for each website visitor to check the contents of the consultation.
In the real-time log analysis system for each website visitor,

When the user terminal accesses a website, the flash data using the shared object class of Macromedia Flash is checked to confirm whether the user terminal is initially connected or reconnected. In the first access to the website, the flash data including the unique ID is generated and transmitted to the user terminal. When the user terminal reconnects to the website, the access history of the user terminal is linked to the unique ID. A web server for updating;

Unique ID generation unit for generating the unique ID to be inserted into the flash data of the user terminal;

A database for storing a connection history of the user terminal in association with the unique ID; And

Real-time log analysis system for each website visitor comprising a log analyzer for analyzing the log information according to the access history of the stored user terminal.
The method of claim 6,

The log analyzer analyzes log information of the user terminal by reading the flash data, the referer value, and the return value of a location function when the user terminal accesses the website. Individual real time log analysis system.
The method of claim 6,

The web server reads a login session for the web site of the user terminal in real time and displays member-specific information in a logged-in state, even when the user terminal as the member accesses the web site without logging in. Real-time log analysis system for each website visitor who reads the data and recognizes it as accessed by the member.
The method of claim 6,

A real time consultation server providing a real time consultation service between the user terminal and the website; And

Real-time consultation DB for storing the content consulted by the real-time consultation server to be associated with the user terminal

Real-time log analysis system for each individual visitor to the website further comprising.
The method of claim 9,

When the user terminal chats with the operator of the website without registering or installing a program, the real-time counseling server stores the counseling contents of each of the user terminals in the real-time counseling DB, and transfers them when the user terminal is reconnected. Real-time log analysis system for each website visitor to check the contents of the consultation.
In the real-time log analysis method for each website visitor,

a) checking user data or flash data of a user terminal connected to a website to determine whether the user terminal has first accessed or reconnected;

b) when it is confirmed that the user terminal accesses the website for the first time, generates a unique ID corresponding to the user terminal, transmits unique user data or flash data including the unique ID to the user terminal, Storing the access history of the user terminal in a DB in association with the unique ID;

c) if it is confirmed that the user terminal has reconnected to the website, updating the access history of the user terminal in the DB; And

d) analyzing log information according to access history of the stored user terminal;

Including

Wherein the user data uses a user data behavior, and the flash data uses a shared object class of Macromedia Flash.
The method of claim 11,

In step d), when the user terminal accesses the website, at least one of the unique user data or the flash data and a return value of a referrer value and a location function may be read. Real-time log analysis method for each website visitor to analyze log information.
The method of claim 11,

In step d), the user terminal reads a login session for the web site of the user terminal in real time to display member unique information in a logged in state, and at least one of the unique user data or the flash data indicates the member information. Update at least one of the unique user data or the flash data of the user terminal to include, and read one or more of the unique user data or the flash data even when the user terminal as the member accesses the website without login; Real-time log analysis method for each individual visitor to the website that members recognize as accessed.
The method of claim 11,

If the user terminal has a chat consultation with the operator of the website without registering or installing a program, storing the contents of the consultation further comprises a real-time log analysis method for each individual website accessor.
The method of claim 14,

Real-time log analysis method for each individual visitor to the website further comprising the step of confirming the previous consultation content when reconnecting the user terminal.