WO2009101227A1 - Système et procédé permettant de transmettre des contenus personnalisés à des dispositifs de communication - Google Patents

Système et procédé permettant de transmettre des contenus personnalisés à des dispositifs de communication Download PDF

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Publication number
WO2009101227A1
WO2009101227A1 PCT/ES2009/000079 ES2009000079W WO2009101227A1 WO 2009101227 A1 WO2009101227 A1 WO 2009101227A1 ES 2009000079 W ES2009000079 W ES 2009000079W WO 2009101227 A1 WO2009101227 A1 WO 2009101227A1
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WO
WIPO (PCT)
Prior art keywords
content
user
server
communication device
manager
Prior art date
Application number
PCT/ES2009/000079
Other languages
English (en)
Spanish (es)
Inventor
José Manuel MENÉNDEZ GARCÍA
Guillermo CISNEROS PÉREZ
Federico ÁLVAREZ GARCÍA
Iago FERNÁNDEZ-CEDRÓN FERNÁNDEZ-MAQUIEIRA
Silvia Uribe Mayoral
Carlos Alberto MARTÍN EDO
David JIMÉNEZ BERMEJO
José Luis NÚÑEZ FERNÁNDEZ-VIVANCOS
Martín DÍAZ CUESTA
Original Assignee
Universidad Politécnica de Madrid
Zentym Solutions Sl
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Universidad Politécnica de Madrid, Zentym Solutions Sl filed Critical Universidad Politécnica de Madrid
Publication of WO2009101227A1 publication Critical patent/WO2009101227A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • Microsoft Corp. has a patent "Automatically Inserting Advertisements into Source Video Contained Playback Streams", US2007204310, which includes a system and methods for the automatic insertion of advertising in video sources. This patent is limited to the insertion of advertising in the video, it does not cover the integration of that video in a mobile communication network, either DVB or 3G as in the present, nor the aspects related to transmission. Google Inc.
  • the first describes a multichannel architecture to allow the sending of advertising directed directly to television terminals connected to a data center or a cable header;
  • the second includes a model of databases, specific hardware and communications of the devices with the central to improve the personalization of the advertising that is managed by the previous patent; and, third, it facilitates methods for managing the advertising personalization model with disconnections by interest groups within the defined architecture.
  • This set of patents is focused on the television broadcasting environment in cable networks with their peculiarities, against the objective of work in mobility networks presented in this patent.
  • Prime Res Alliance E Inc has a "Delivering Targeted Advertisements to the Set-Top-Box" patent, US2005278743, which defines the use of an additional channel to dump personalized advertising content onto a television user receiver.
  • This patent focuses on the environment of conventional television receivers, not mobility, based on content dump for additional channels and not in their joint and integrated management in media streams.
  • the second one presents a content management model based on a switch installed on the television receiver or on the recorder and providing a second input signal to the television according to the control information it receives.
  • Both patents are designed to Conventional television receivers, there is direct user interaction when selecting the content which determines the differences with the patent presented since it is possible to use networks in mobility and achieves a transparent viewing of the contents for the end user.
  • the system and the procedure for the issuance of personalized advertising content according to the characteristics and consumption of the users, for communication devices that are presented, is a solution for delivery through at least one communications network that allows the individual visualization of multimedia files to a number of electronic communication devices with video and audio playback capabilities and that allows this data delivery to be selective based on the characteristics of the user according to an intelligent system that allows the user to extract the characteristics of the user and by so that you receive those personalized advertising contents instead of the reproduction of the commercial contents disseminated to all users.
  • the user of the communication device which has implemented the system, will begin to visualize a series of commercial multimedia contents selected from the sender itself and previously stored in the terminal, specially designed to satisfy their personal tastes and preferences.
  • the communication device may be any electronic communication device, such as a mobile terminal, a television receiver, a GPS, an electronic agenda, or any other device capable of communicating with the outside.
  • a content provider or broadcaster (2) sends the audio, video or both signal by some method of wave transmission (5).
  • the communication device (1) itself, when executing the option of audio or video reproduction, sends, through a device manager (13) and through a connection in a communications network (6), the request for access to the service of custom content While the user is viewing any audio or video content, on the server (3) the assignment of the personalized content to be delivered begins.
  • both the information provided by the user and the information inferred through their behavior are used with respect to all the content presented, in addition to reading the timestamps introduced in the broadcast by the broadcaster.
  • All the actions carried out by the user, from the time of connection until their visualization, such as the attitude of the user towards the contents presented, obtained by means of a direct user interaction with the communication device (1) or by means of capturing external user biometric data; or the interaction with the communication device (1), will be saved on the server (3) for statistical processing and the subsequent presentation of the results of this treatment on the web server (4).
  • the data that has been stored on the user's behavior will be sent when the user finishes visualizing the audio and video broadcast, completely or partially, so that the modifications that can be made in the evolutionary system of content selection (32) occur gradually.
  • the statistics to be displayed on the web server (4) can be customized by the system administrator, connecting to it through some type of communications connection (7).
  • the communications device (1) which has the ability to present information and reproduce multimedia content, which each of the registered users will have, will have at least the following modules: a player ( 11), a mass storage device (12), a device manager (13), - a system for capturing consumption and user preferences (14).
  • the player (11), whose main functionality is to reproduce the multimedia content received, both the audio and video stream and the personalized content (which will be provided by the server content manager (3)), will also offer the possibility of selecting the channel to be presented at any time according to the user's decision. This implies that there may be a change at the moment in which the personalized content chosen for the user is being viewed.
  • the mass storage device (12) will be responsible for storing entire blocks, or parts, of those customized contents from the server (3) that could not be reproduced, either by user interaction or because the time available for presentation It was shorter than the block's own duration.
  • This device can be both external to the mobile device, and integrated into it. If the communication device does not have this module, or if you do not want to use it, the transmission of content files to the communication device is not stored in the mass storage device (12) but is reproduced without the need for Store it completely before viewing.
  • the device manager (13) is the main module of the system architecture of the communication device part (1). It will be in charge of coordinating, managing and carrying out communications with the server (3), informing you of the events carried out by the user (such as changing the channel, switching off the device, etc.). its The first function will be to send a message to the server when the application starts up, in order to indicate the availability of the device.
  • Other information of interest sent can be: the change of channel by the user, if at the time of that change a personalized content was being reproduced or not, what was the last of these contents reproduced, etc. It will also keep a record of the blocks presented and those stored for later reuse.
  • the system for capturing consumption and user preferences (14) captures the consumption information of the user of the individual programs, and sends it to the database (31) at the end or between media of the audiovisual visualization so that the system of Processing of user data from the server (3) extract the features and adapt the personalized commercial information that will be sent to the user.
  • the server (3) of the system constitutes a large part of the intelligence of the system. He is in charge of the selection of the information that will be sent to the subscribers, taking into account data about their surroundings as well as their preferences, expressed both by them and induced by their actions. It consists, at least, of: database (31), a selection of contents (32), a content manager (33).
  • the database (31) will store all user data. It will also include the contents available for dissemination, cataloged according to their content. Finally, you will have a series of labels to finish modeling the relationship between users and personalized content.
  • the selection of contents (32) is a module based on artificial intelligence and will be in charge of relating the available contents with the users present. It will be an evolutionary system that learns from the interaction of the user, as well as from certain variables of its surroundings. However, this system has the capacity to instead of using an evolutionary system of content selection for the personalization of contents for the user, a statistical predictive algorithm based on the user data stored on the server is used (for example a content selection system based on the socio-economic data of the user) or said selection is made by a person manually.
  • the content manager (33) is the main module in the server part. Directs the execution of the tasks to be performed. It also incorporates a small database with the connected users, the size in seconds of the next block of personalized content for each of them, as well as the personalized contents that are stored in each communication device (1).
  • This module directs the selection of content according to user and, once chosen, is responsible for sending it to the user before it is necessary to issue it. Finally, this module will be in charge of making a statistical treatment of all the information handled. The statistics generated will be sent via a communications connection (7) to the web server (4) for later presentation.
  • the web server (4) is the portal in which the statistics received from the server's content manager will be presented to, in this way, have a complete view, both of the operation of the system and its evolution, making access to all This information is as simple as possible.
  • the communications that are maintained between all the parts of the system are: the sending of the personalized contents to the mass storage device (12) by means of a connection in a communications network (6) such as by means of cable or wireless system; the channels broadcast by the broadcaster aerially (5); the data sent by the device (1) to the server (3) through a connection in a communications network (6), to register and connect to the service, as well as all information interacting with the system; The statistical data, once processed, is sent to the web server (4) to be displayed, through a communications connection (7). DESCRIPTION OF THE DRAWINGS
  • Figure 1 represents the system for the emission of personalized advertising contents proposed in the present invention, where (1) is a communication device, (2) is a content provider or broadcaster, (3) is a server, (4) it is a web server, (5) are the channels broadcast by the broadcaster aerially, (6) a connection in a communications network and (7) the communications connection used to send the user behavior data to the web server (4 ).
  • Figure 2 is a schematic representation of the components of the communications device where (11) a player, (12) a mass storage device, (13) a device manager and (14) a system for capturing consumption and preferences of the Username.
  • Figure 3 is a representation of the server where (1) is a database of the user and the content files to be disseminated, (32) an evolutionary system of content selection based on evolutionary artificial intelligence, which selects the contents for each user and (33) a content manager (33) which in turn incorporates a database with information of the connected users and the contents for them.
  • the user starts the device manager (13), this sends to the content manager (33) from the server (3) the username and password and is sent via a secure connection (through the IP protocol) (6).
  • the time table in the television broadcast is requested to know when the next block of commercial multimedia content arrives and its duration. Otherwise the service subscription form is sent to you.
  • the device manager (13) will start the player (11), it makes use of those APIs (such as Mobile Media API JSR 135) that allow the reproduction of multimedia content received from the broadcaster (2) or from the server custom content It also allows the possibility of playing video available on an http link and from there you will get the requested temporary planning. Also, look at your mass storage device (12) if, from any previous session, there were commercial multimedia content not shown. During this period the user's behavior will continue to be monitored in order to provide information to the evolutionary content selection system (32) and thus facilitate the method of content selection.
  • JSR 75 File Connection
  • SATSA JSR 177
  • This data received by the content manager (33) of the server (3) will be communicated to the evolutionary content selection system (32) which, through an artificial intelligence system (for example based on neural networks or similar expert system), would select the most appropriate contents, taking into account the necessary time as well as the user to whom these contents are directed.
  • an artificial intelligence system for example based on neural networks or similar expert system
  • the contents and data of the users will be stored in a relational database (31) controlled by a MySQL manager.
  • the communication device (1) will have a record and will maintain a file with the user's behavior with respect to the commercial multimedia contents shown. This information will be sent to the server content manager (33) at the end of the television viewing. The manager will update the relevant databases.
  • the web server (4) will show the statistical data selected by the system administrator in charge of maintaining the database and the web portal and that can be selected from a menu, on the same server. To perform this action the administrator will have to identify.
  • the J2ME platform with the MIDP and CLDC profile and its optional packages has been chosen, due to the advantages offered.
  • the player (11) or player
  • the interaction with the mass storage block will be carried out with the File Connection (JSR 75) and SATSA (JSR 177) APIs that provide SIM card access capabilities, as well as the terminal's file system, including the expansion card of memory
  • the device manager (13) will also be developed in JAVA. Communications with the server (3) of personalized content will be made through secure wireless IP connections (6) (https protocol with SSL), necessary for user authentication and subsequent interaction with the server (3). Through 3G or WiMax if they are available, in the area that the user is, the latter.
  • the web portal (4) is developed with DHTML and XML for the presentation of operating statistics. To limit access to information only to system administrators, the use of secure https connections (7) is proposed. These pages will be hosted on a web server, in our case Apache. In the case, the channels broadcast by the broadcaster aerial (5), will be made through DVB-H connections, to ensure the correct sending and reception of multimedia content.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention porte sur un système et un procédé qui permettent de transmettre des contenus publicitaires personnalisés à des dispositifs de communication. Le système selon l'invention fournit des contenus publicitaires via un ou plusieurs réseaux de communication mobiles, permettant aux utilisateurs de recevoir des publicités personnalisées de manière transparente pour ces derniers, les publicités étant sélectionnées par le centre émetteur conformément à des informations sur les préférences de chaque utilisateur, lesdites informations étant compilées et traitées au moyen d'un élément d'intelligence artificielle ou statistique associé au dispositif de communication et de visualisation.
PCT/ES2009/000079 2008-02-12 2009-02-11 Système et procédé permettant de transmettre des contenus personnalisés à des dispositifs de communication WO2009101227A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ES200800378A ES2319606A1 (es) 2008-02-12 2008-02-12 Sistema y procedimiento para la emision de contenidos publicitarios personalizados segun caracteristicas y consumos de los usuarios, para dispositivos de comunicacion.
ESP200800378 2008-02-12

Publications (1)

Publication Number Publication Date
WO2009101227A1 true WO2009101227A1 (fr) 2009-08-20

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PCT/ES2009/000079 WO2009101227A1 (fr) 2008-02-12 2009-02-11 Système et procédé permettant de transmettre des contenus personnalisés à des dispositifs de communication

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ES (1) ES2319606A1 (fr)
WO (1) WO2009101227A1 (fr)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2531426B1 (es) * 2013-09-13 2015-10-08 Elisabeth MARTÍN BARRILADO Sistema de comunicación privada de información por Internet

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000029969A1 (fr) * 1998-11-16 2000-05-25 Sun Microsystems, Inc. Procede et appareil pour traiter les informations d'un client
US20070078712A1 (en) * 2005-09-30 2007-04-05 Yahoo! Inc. Systems for inserting advertisements into a podcast
US20080004954A1 (en) * 2006-06-30 2008-01-03 Microsoft Corporation Methods and architecture for performing client-side directed marketing with caching and local analytics for enhanced privacy and minimal disruption
US20080010117A1 (en) * 2006-06-14 2008-01-10 Microsoft Corporation Dynamic advertisement insertion in a download service

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2000029969A1 (fr) * 1998-11-16 2000-05-25 Sun Microsystems, Inc. Procede et appareil pour traiter les informations d'un client
US20070078712A1 (en) * 2005-09-30 2007-04-05 Yahoo! Inc. Systems for inserting advertisements into a podcast
US20080010117A1 (en) * 2006-06-14 2008-01-10 Microsoft Corporation Dynamic advertisement insertion in a download service
US20080004954A1 (en) * 2006-06-30 2008-01-03 Microsoft Corporation Methods and architecture for performing client-side directed marketing with caching and local analytics for enhanced privacy and minimal disruption

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