WO2009069801A1 - Advertisement effect measurement device and advertisement effect measurement method used for advertisement effect measurement device and advertisement effect measurement control program - Google Patents

Advertisement effect measurement device and advertisement effect measurement method used for advertisement effect measurement device and advertisement effect measurement control program Download PDF

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Publication number
WO2009069801A1
WO2009069801A1 PCT/JP2008/071814 JP2008071814W WO2009069801A1 WO 2009069801 A1 WO2009069801 A1 WO 2009069801A1 JP 2008071814 W JP2008071814 W JP 2008071814W WO 2009069801 A1 WO2009069801 A1 WO 2009069801A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement effect
effect measurement
telephone
advertisement
measurement device
Prior art date
Application number
PCT/JP2008/071814
Other languages
French (fr)
Japanese (ja)
Inventor
Naoko Ito
Takeaki Minamizawa
Original Assignee
Nec Corporation
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nec Corporation filed Critical Nec Corporation
Priority to JP2009543897A priority Critical patent/JPWO2009069801A1/en
Publication of WO2009069801A1 publication Critical patent/WO2009069801A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

It is an object to provide an advertisement effect measurement device that makes it possible to measure an effect in the case where inquiries about advertisements are carried out by telephone. A temporary extension number is allocated to an advertisement. A telephone number comprised of the extension number and a contracted telephone number between an advertiser and a telephone company is inserted into the advertisement, which is notified from an advertisement server (20) to a receiving terminal device (10). When an outgoing call about the advertisement by using the telephone number comes from a user's telephone, the outgoing call from the user's telephone (communication unit (12)) is received by a call receiving unit (31) and is transferred to an advertiser's telephone (40). Further, an extension number recording unit (32) records the extension number included in the telephone number, so that the recorded extension number is used for measurement information of advertisement effect corresponding to user's inquiries by telephone.
PCT/JP2008/071814 2007-11-30 2008-12-01 Advertisement effect measurement device and advertisement effect measurement method used for advertisement effect measurement device and advertisement effect measurement control program WO2009069801A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2009543897A JPWO2009069801A1 (en) 2007-11-30 2008-12-01 ADVERTISEMENT EFFECT MEASUREMENT DEVICE, ADVERTISEMENT EFFECT MEASUREMENT METHOD AND ADVERTISEMENT EFFECT MEASUREMENT CONTROL PROGRAM USED FOR ADVERTISEMENT EFFECT MEASUREMENT DEVICE

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2007-311165 2007-11-30
JP2007311165 2007-11-30

Publications (1)

Publication Number Publication Date
WO2009069801A1 true WO2009069801A1 (en) 2009-06-04

Family

ID=40678688

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2008/071814 WO2009069801A1 (en) 2007-11-30 2008-12-01 Advertisement effect measurement device and advertisement effect measurement method used for advertisement effect measurement device and advertisement effect measurement control program

Country Status (2)

Country Link
JP (1) JPWO2009069801A1 (en)
WO (1) WO2009069801A1 (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11164025A (en) * 1997-11-28 1999-06-18 Nec Corp System and method for individual call incoming
WO2007015531A1 (en) * 2005-08-03 2007-02-08 Comsquare Co., Ltd. Call connecting device, call connecting method, call connecting program, and call accepting server

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11164025A (en) * 1997-11-28 1999-06-18 Nec Corp System and method for individual call incoming
WO2007015531A1 (en) * 2005-08-03 2007-02-08 Comsquare Co., Ltd. Call connecting device, call connecting method, call connecting program, and call accepting server

Also Published As

Publication number Publication date
JPWO2009069801A1 (en) 2011-04-21

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