WO2009068742A1 - Ad-hoc manipulation of mobile operating system behaviour for information transfer purposes - Google Patents

Ad-hoc manipulation of mobile operating system behaviour for information transfer purposes Download PDF

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Publication number
WO2009068742A1
WO2009068742A1 PCT/FI2008/050683 FI2008050683W WO2009068742A1 WO 2009068742 A1 WO2009068742 A1 WO 2009068742A1 FI 2008050683 W FI2008050683 W FI 2008050683W WO 2009068742 A1 WO2009068742 A1 WO 2009068742A1
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WO
WIPO (PCT)
Prior art keywords
user
information
providing
content
mobile device
Prior art date
Application number
PCT/FI2008/050683
Other languages
French (fr)
Inventor
Mikko LINNAMÄKI
Timo Katajainen
Original Assignee
Liquid Air Lab Gmbh
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Liquid Air Lab Gmbh filed Critical Liquid Air Lab Gmbh
Publication of WO2009068742A1 publication Critical patent/WO2009068742A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W8/00—Network data management
    • H04W8/22—Processing or transfer of terminal data, e.g. status or physical capabilities
    • H04W8/24—Transfer of terminal data
    • H04W8/245—Transfer of terminal data from a network towards a terminal

Definitions

  • the present invention relates generally to data transfer to mobile devices and especially to dynamic ad-hoc presentation of information on user interfaces provided by the mobile device.
  • the presentation is triggered by operating system or third-party application alerts, dialogues and other events.
  • This method can deliver, information including, but not limited to, text, images, audio and video, which can be context sensitive and location sensitive.
  • the user controls the amount and type of information by his profile preferences.
  • In-Game advertising may be provided to the mobile device using a connected approach, where the game application is fetching banner ads or text ads and showing them on the game user interface while the user is playing the game.
  • In-Application advertising is also common, where an application developer can add advertising space into an application executed by the mobile device, and a third party can then place with ads in the advertising space.
  • Instant communication with other users can be made by using "Messenger" applications, where users can chat with each other using a data connection.
  • FIG. 1 depicts an exemplary environment for the on-device server and mobile operating system communication.
  • FIG. 2A is an exemplary mobile device screen showing a manipulated user interface.
  • FIG. 2B are block diagrams of exemplary mobile device screens showing manipulated user interfaces in 3 variable screen sizes.
  • FIG. 3 is a flowchart of an exemplary method for providing information and media to a mobile device according to one embodiment of the present invention.
  • FIG. 4 is a flowchart of an exemplary method for gathering behavioural statistic data from the user actions.
  • FIG. 5 is a flowchart of an exemplary method for sending data to the Main Server in an occasion that the mobile device is connected to the Internet or another network.
  • FIG. 1 presents the co-operating parts of the environment of the invention.
  • the Main Server Application is preferably a server connected to the Internet or to mobile data network.
  • the Main Server Application is the only part that is necessarily outside of the mobile device, the rest of the parts are preferably part of the mobile device software and/or hardware.
  • the instructions and contents are transferred from server to the On-Device Client and Server that is software in the mobile device.
  • the On-Device Client and Server work as a client, exchanging information with the Main Application Server, and it can work as a server telling the User Behaviour Statistic.
  • the client may be for example multimedia player software that gets the contents and instructions to show the contents from the On-Device Client and Server.
  • the On-Device Client and Server is a piece of software operating in the mobile device and it is responsible for controlling functions of the invention. It receives or asks the instructions and contents from the Main Server Application, and stores and reports User Behaviour Statistics to Main Server, uses Location Information API for acquiring location information for location based functions, either by telling the location to the Main Server for location customized instructions or by using the location based stored information as input for location based instructions sets for example by using points of interest for as input for decision making.
  • the On-Device Client and Server monitor the operating system event as described later.
  • the Manipulated User Interface is controlled by the On- Device Client and Server according the instructions from the server and settings from the user.
  • the Client application may use a 3rd party application or an API to manipulate the user interface, for example a plug-in of a net- browser or a media player.
  • User Behaviour Statistics may include information about the information showed to the user. It may contain also other information, for example about the location, browser history etc. If the system includes a payment system for contents or for granting points for using the system, the credit information may be included to the statistics.
  • the present invention works with a background running client application, which will be installed on the mobile device, such as a mobile telephone, personal digital assistant, or the like.
  • This application is behaving as both an on-device information server and client. More specifically, the application provides information and media to the user via the mobile phone user interface according to the instructions received from the Main Server. The manipulation may be triggered based on actions performed by the operating system.
  • This on-device application may:
  • a main server application via a data connection to receive instructions about the actions the user should experience on his mobile phone.
  • These actions may include, for example, an advertisement display or executing another application on the mobile device.
  • the instructions may instruct the mobile device to access a social networking website using a browser to download alerts or notifications and to show them in operating system dialogues and alerts.
  • the instructions may instruct the browser to download headlines from a news provider.
  • the main server application performs the operations which were communicated by the main server application and deliver information to the user as scheduled.
  • the information may include advertisements, headlines, alerts, or the like at a predetermined time or in response to an event.
  • Events may be triggered by intercepting a system call from the operating system of the mobile device ("mobile operating system") relating to, for example, an incoming call, an outgoing call, a call hung-up, a missed call, a received or outgoing SMS or MMS message, received or outgoing email or instant message, calender event, wait dialogues or the like as will be apparent to those skilled in the art.
  • the application can make difference between events that need immediate reactions from the user of mobile device and events that need no reaction or non-urgent reaction.
  • the incoming call need urgent reaction, and closing the call is non urgent. Therefore the non-urgent events may trigger the showing of more interactive information.
  • the urgent events may trigger advertising that is effective with a short presentation time but is not interactive. More advantageously the triggering and selection of content can be made with triggering conditions that include for example the name of the event, time of day, weekday, location of user, recent activity of the user.
  • the information display events can also be user action triggered, for example when the user opens a specific program, for example his email program or music player, then that action triggers the information to be displayed on screen, and the behaviour gets recorded in the background.
  • a specific program for example his email program or music player
  • the manipulated user interface may include a system event message provided by the operating system (e.g., "2 missed calls") and information associated with the system event message (e.g. advertisement).
  • the information may be interactive.
  • the information may include a hyperlink to a website accessible via the browser, send an order SMS for purchase, or trigger a call to receive more information about the product.
  • the information may be "extra interactive information" which may be displayed on all or a portion on the mobile device display. The extra interactive information may or may not obscure the system event message.
  • the server installed on the mobile device may separately select an action to perform based on user- specific data.
  • the information may include a timestamp indicating when an action was performed, a location of the user when the action was performed, a preference of the user, or the like.
  • the present invention provides an application that can be installed on a mobile device and servers for providing data used by the application to the mobile device.
  • the application is configured to receive manipulation information including instructions for providing content and/or the content from the servers. Based on an operating system event, the manipulation information is used to provide a manipulated user interface of the operating system of the mobile device or manipulating a 3 rd party application user interface.
  • the present invention also provides an application programming interface (API) for 3 rd party applications, which can request information from the invented application, which will serve the information, and the 3 rd party application will display the information.
  • API application programming interface
  • the installed application may be implemented using software or hardware as is known to those skilled in the art.
  • the mobile device may configured to transmit and receive data using third generation wireless (3G) technology, a wireless local area network (WLAN) such as a wireless fidelity (WiFi)- compatible network, or other wireless data communications network.
  • the mobile device may be additionally configured to communicate over a cellular or other voice communications network for voice calling.
  • the mobile device includes a processor configured to execute instructions stored in memory.
  • the memory may comprise a computer-readable storage medium such as random access memory (RAM), Flash memory, and/or read-only memory (ROM).
  • the mobile device is configured to execute an operating system as is known to those skilled in the art.

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Abstract

A method and software for providing information to a user of a mobile device with data connection comprising steps of: receiving through the data connection manipulation information including content and instructions for providing the information to the user; detecting a system event by monitoring an operating system of the mobile device; and executing the instructions based on a detected system event to provide the content to the user.

Description

Ad-hoc manipulation of mobile operating system behaviour for information transfer purposes
BACKGROUND
Field of the Present Invention
The present invention relates generally to data transfer to mobile devices and especially to dynamic ad-hoc presentation of information on user interfaces provided by the mobile device. The presentation is triggered by operating system or third-party application alerts, dialogues and other events. This method can deliver, information including, but not limited to, text, images, audio and video, which can be context sensitive and location sensitive. The user controls the amount and type of information by his profile preferences.
Description of the Related Art
Mobile phones are currently being used for information purposes in several ways: The user can open a web connection and connect to web sites via a browser or other application, or they can request SMS or MMS message alerts. In-Game advertising may be provided to the mobile device using a connected approach, where the game application is fetching banner ads or text ads and showing them on the game user interface while the user is playing the game. In-Application advertising is also common, where an application developer can add advertising space into an application executed by the mobile device, and a third party can then place with ads in the advertising space. Instant communication with other users can be made by using "Messenger" applications, where users can chat with each other using a data connection. BRIEF DECRIPTION OF THE DRAWINGS
FIG. 1 depicts an exemplary environment for the on-device server and mobile operating system communication.
FIG. 2A is an exemplary mobile device screen showing a manipulated user interface.
FIG. 2B are block diagrams of exemplary mobile device screens showing manipulated user interfaces in 3 variable screen sizes.
FIG. 3 is a flowchart of an exemplary method for providing information and media to a mobile device according to one embodiment of the present invention.
FIG. 4 is a flowchart of an exemplary method for gathering behavioural statistic data from the user actions.
FIG. 5 is a flowchart of an exemplary method for sending data to the Main Server in an occasion that the mobile device is connected to the Internet or another network.
Figure 1 presents the co-operating parts of the environment of the invention. The Main Server Application is preferably a server connected to the Internet or to mobile data network. The Main Server Application is the only part that is necessarily outside of the mobile device, the rest of the parts are preferably part of the mobile device software and/or hardware. The instructions and contents are transferred from server to the On-Device Client and Server that is software in the mobile device. The On-Device Client and Server work as a client, exchanging information with the Main Application Server, and it can work as a server telling the User Behaviour Statistic. For the other software in the mobile device it may work as a server, the client may be for example multimedia player software that gets the contents and instructions to show the contents from the On-Device Client and Server.
The On-Device Client and Server is a piece of software operating in the mobile device and it is responsible for controlling functions of the invention. It receives or asks the instructions and contents from the Main Server Application, and stores and reports User Behaviour Statistics to Main Server, uses Location Information API for acquiring location information for location based functions, either by telling the location to the Main Server for location customized instructions or by using the location based stored information as input for location based instructions sets for example by using points of interest for as input for decision making.
The On-Device Client and Server monitor the operating system event as described later. The Manipulated User Interface is controlled by the On- Device Client and Server according the instructions from the server and settings from the user. The Client application may use a 3rd party application or an API to manipulate the user interface, for example a plug-in of a net- browser or a media player.
User Behaviour Statistics may include information about the information showed to the user. It may contain also other information, for example about the location, browser history etc. If the system includes a payment system for contents or for granting points for using the system, the credit information may be included to the statistics.
SUMMARY OF THE INVENTION
The present invention works with a background running client application, which will be installed on the mobile device, such as a mobile telephone, personal digital assistant, or the like. This application is behaving as both an on-device information server and client. More specifically, the application provides information and media to the user via the mobile phone user interface according to the instructions received from the Main Server. The manipulation may be triggered based on actions performed by the operating system.
This on-device application may:
1. Connect to a main server application via a data connection to receive instructions about the actions the user should experience on his mobile phone. These actions may include, for example, an advertisement display or executing another application on the mobile device. For example, the instructions may instruct the mobile device to access a social networking website using a browser to download alerts or notifications and to show them in operating system dialogues and alerts. In another example, the instructions may instruct the browser to download headlines from a news provider.
2. Perform the operations which were communicated by the main server application and deliver information to the user as scheduled. For example, the information may include advertisements, headlines, alerts, or the like at a predetermined time or in response to an event. Events may be triggered by intercepting a system call from the operating system of the mobile device ("mobile operating system") relating to, for example, an incoming call, an outgoing call, a call hung-up, a missed call, a received or outgoing SMS or MMS message, received or outgoing email or instant message, calender event, wait dialogues or the like as will be apparent to those skilled in the art. Advantageously the application can make difference between events that need immediate reactions from the user of mobile device and events that need no reaction or non-urgent reaction. For example the incoming call need urgent reaction, and closing the call is non urgent. Therefore the non-urgent events may trigger the showing of more interactive information. The urgent events may trigger advertising that is effective with a short presentation time but is not interactive. More advantageously the triggering and selection of content can be made with triggering conditions that include for example the name of the event, time of day, weekday, location of user, recent activity of the user.
The information display events can also be user action triggered, for example when the user opens a specific program, for example his email program or music player, then that action triggers the information to be displayed on screen, and the behaviour gets recorded in the background.
As shown in FIG. 2A, the manipulated user interface may include a system event message provided by the operating system (e.g., "2 missed calls") and information associated with the system event message (e.g. advertisement). The information may be interactive. For example, the information may include a hyperlink to a website accessible via the browser, send an order SMS for purchase, or trigger a call to receive more information about the product. As illustrated by FIG. 2B, the information may be "extra interactive information" which may be displayed on all or a portion on the mobile device display. The extra interactive information may or may not obscure the system event message.
3. Determine a level of operating system experience manipulation based on the user location, preferences and past behaviour. The server installed on the mobile device may separately select an action to perform based on user- specific data.
4. Calculate and analyze the performance of information delivery to user experience.
5. Gather the information relating to the user experience, encrypt it and send the information to the main server when the user connects to a network such as the Internet. The information may include a timestamp indicating when an action was performed, a location of the user when the action was performed, a preference of the user, or the like.
6. Enable the user of the mobile communications device to configure the behaviour of the system, for example by selecting new user profile preferences.
The present invention provides an application that can be installed on a mobile device and servers for providing data used by the application to the mobile device. The application is configured to receive manipulation information including instructions for providing content and/or the content from the servers. Based on an operating system event, the manipulation information is used to provide a manipulated user interface of the operating system of the mobile device or manipulating a 3rd party application user interface.
The present invention also provides an application programming interface (API) for 3rd party applications, which can request information from the invented application, which will serve the information, and the 3rd party application will display the information. The counting of the statistics and other interactive functions will be performed by the system according to the invention in the background.
The installed application may be implemented using software or hardware as is known to those skilled in the art. The mobile device may configured to transmit and receive data using third generation wireless (3G) technology, a wireless local area network (WLAN) such as a wireless fidelity (WiFi)- compatible network, or other wireless data communications network. The mobile device may be additionally configured to communicate over a cellular or other voice communications network for voice calling. The mobile device includes a processor configured to execute instructions stored in memory. The memory may comprise a computer-readable storage medium such as random access memory (RAM), Flash memory, and/or read-only memory (ROM). The mobile device is configured to execute an operating system as is known to those skilled in the art.
The present invention is described with reference to specific embodiments thereof, but those skilled in the art will recognize that the present invention is not limited thereto. Various features and aspects of the above-described present invention may be used individually or jointly. Further, the present invention can be utilized in any number of environments and applications beyond those described herein without departing from the broader spirit and scope of the specification. The specification and drawings are, accordingly, to be regarded as illustrative rather than restrictive. It will be recognized that the terms "comprising," "including," and "having," as used herein, are specifically intended to be read as open-ended terms of art.

Claims

1. A method for providing information to a user of a mobile device with data connection comprising steps of: receiving manipulation information through the data connection including content and instructions for providing the information to the user; detecting a system event by monitoring an operating system of the mobile device; and executing the instructions based on a detected system event or based on behaviour of other applications on the device to provide the content to the user.
2. A method according claim 1, characterized in that the providing content to user comprises step of modification the user interface of mobile device.
3. A method according any preceding claim, further comprising: assembling information including an indication of the provided content; and sending the information to a main server.
4. A method according any preceding claim, wherein the content includes an advertisement in any display format or multimedia format, such as image, video, sound, text, animation or any other format.
5. A method according any preceding claim, wherein providing the content comprises executing an application on the mobile device.
6. A method according any preceding claim, wherein the triggering of content provision is based on user actions.
7. A computer programme for use in mobile communications device, characterized in that the software comprises: means for receiving instructions for providing information contents based on system events of the mobile communications device
means for detecting system events of the mobile communication device
means for providing the contents to the user of the mobile communications device according to the instructions and system event of the mobile communication device.
8. A computer programme according claim 7, characterized in that the software further comprises means for adding the contents to only part of the display view area of the mobile communications device or to display the complete area and include the system information into that display.
9. A computer programme according claim 7, characterized in that the software further comprises means for starting second application after detecting the system event of the mobile communications device for providing contents to the user.
10. A computer programme according claim 7, characterized in that the software further comprises means for sending user behaviour statistics about at least successfully displayed contents.
11. A computer programme according claim 7, characterized in that the software further comprises means for configuring the behaviour of the system by user of the mobile communications device.
12. A computer programme according claim 7, characterized in that the software includes an application programme interface for other programmes for further providing content or triggering the content provisioning or for collecting user information.
13. A signal for use in mobile device, said signal comprising means for instructing the computer programme of claim 7 in the mobile device to react to a predefined system event by providing defined contents to the user of the mobile device.
PCT/FI2008/050683 2007-11-27 2008-11-25 Ad-hoc manipulation of mobile operating system behaviour for information transfer purposes WO2009068742A1 (en)

Applications Claiming Priority (2)

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US448407P 2007-11-27 2007-11-27
US61/004,484 2007-11-27

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012022835A2 (en) * 2010-08-16 2012-02-23 Nokia Corporation Method and apparatus for managing application resources via policy rules

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002063911A1 (en) * 2001-02-08 2002-08-15 Nokia Corporation Method and apparatus for providing position profiles in mobile value-added services
WO2002093877A1 (en) * 2001-05-15 2002-11-21 Nokia Corporation Context sensitive web services
US20050080665A1 (en) * 2001-11-27 2005-04-14 Accenture Global Services, Gmbh Context sensitive advertisement delivery framework

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002063911A1 (en) * 2001-02-08 2002-08-15 Nokia Corporation Method and apparatus for providing position profiles in mobile value-added services
WO2002093877A1 (en) * 2001-05-15 2002-11-21 Nokia Corporation Context sensitive web services
US20050080665A1 (en) * 2001-11-27 2005-04-14 Accenture Global Services, Gmbh Context sensitive advertisement delivery framework

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012022835A2 (en) * 2010-08-16 2012-02-23 Nokia Corporation Method and apparatus for managing application resources via policy rules
WO2012022835A3 (en) * 2010-08-16 2012-04-19 Nokia Corporation Method and apparatus for managing application resources via policy rules

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