WO2009017415A1 - Système et procédé de marketing mobile - Google Patents

Système et procédé de marketing mobile Download PDF

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Publication number
WO2009017415A1
WO2009017415A1 PCT/NO2008/000256 NO2008000256W WO2009017415A1 WO 2009017415 A1 WO2009017415 A1 WO 2009017415A1 NO 2008000256 W NO2008000256 W NO 2008000256W WO 2009017415 A1 WO2009017415 A1 WO 2009017415A1
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WO
WIPO (PCT)
Prior art keywords
user
banners
advertisement
mobile devices
mobile
Prior art date
Application number
PCT/NO2008/000256
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English (en)
Inventor
Svein Johnsen
Original Assignee
Comcom As
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Comcom As filed Critical Comcom As
Publication of WO2009017415A1 publication Critical patent/WO2009017415A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to mobile marketing systems. Moreover, the present invention also concerns methods of operating such systems. Furthermore, the present invention also relates to software products stored or conveyed via data carrying media and executable on computing hardware for implementing the methods.
  • Mobile devices for example mobile telephones and cell phones, are now generally used in contemporary technologically- and economically-developed societies. Users of these mobile devices expend considerable time each day manipulating keys of the mobile devices and also viewing display screens of the mobile devices.
  • An object of the present invention is to provide an improved mobile device system operable to at least one of: to present advertisements in a less obtrusive manner to users, and to obtain feedback regarding effectiveness of such advertisements presented to users.
  • a further object of the invention is to provide a method of operating a mobile device system for at least one of presenting advertisements in a less obtrusive manner to users and obtaining feedback regarding effectiveness of such advertisements presented to users.
  • a system for mobile marketing comprising:
  • the system is operable to communicate at least a portion of the advertisement content to the one or more user mobile devices for presentation to one or more users;
  • the one or more user mobile devices are operable to record user response to presentation of the at least a portion of the advertisement content and communicate the user response to the one or more servers;
  • the system is operable to adapt subsequent advertisement content communicated from the one or more servers to the one or more user mobile devices in response to the recorded user response.
  • the invention is of advantage in that the system is capable of more effectively selecting advertising content for communicating to users for marketing purposes.
  • the one or more user mobile devices include corresponding one or more display screens and are operable to present the at least a portion of the advertisement content as one or more banners on the one or more display screens.
  • Banner presentation for example at a lower margin of a display screen, is beneficial in that it is less obtrusive to the one or more users when employing their respective one or more user mobile devices.
  • the one or more user mobile devices are operable to present the one or more banners in a semi-transparent format or a solid format.
  • the one or more mobile devices are operable to display the one or more banners at a bottom portion of one or more display screens of the one or more user mobile devices.
  • Banners presented at a bottom of a display screen tends to be less obtrusive o users in comparison to presentation at a top portion of the one or more display screens.
  • the banners are implemented to occupy a full lateral width of the one or more display screens, and only a fraction a full lateral height of the one or more display screens.
  • the one or more user mobile devices are operable to receive data corresponding to a set of banners from the one or more servers, and subsequently display banners in sequence from the set of banners based on the received data stored locally at the one or more user mobile devices.
  • Such local storage of the data corresponding to the banners at the one or more mobile devices is beneficial in that a reduction in wireless traffic is thereby achievable in comparison to communicating by wireless the banners in realtime to the one or more users.
  • more temporally prompt presentation of the banners is also achievable as a result of local storage of the data corresponding to the banners.
  • the one or more user mobile devices are operable to present the one or more banners in response to user manipulation of keys and/or buttons included in the one or more user mobile devices, the user manipulation providing the recorded user response.
  • the recorded user response is susceptible to including information indicative of user preferences and interests, thereby enabling subsequently shown advertisement content to be adapted to more accurately address the user preferences and interests.
  • a method of mobile marketing in a system for mobile marketing comprising: (a) one or more servers operable to provide advertisement content;
  • T adapting subsequent advertisement content communicated from the one or more servers to the one or more user mobile devices in response to the recorded user response.
  • a mobile device for mobile marketing pursuant to a method of the second aspect of the invention is provided.
  • a program storage device readable by a machine, embodying a program of instructions executable by the machine to perform a method for mobile marketing pursuant to the second aspect of the invention.
  • the one or more advertisement banners being based at least in part on one or more user categories of interest for a user associated with a mobile device;
  • a mobile device configured to: receive one or more advertisement banners, the one or more advertisement banners being based at least in part on one or more user categories of interest for a user associated with the mobile device;
  • a program storage device readable by a machine, employing a program of instructions executable by the machine to perform a method for mobile marketing, the method comprising steps of:
  • a program storage device readable by a machine, embodying a program of instructions executable by the machine to perform a method of mobile marketing, the method comprising steps of:
  • the one or more advertisement banners being based at least in part on one or more user categories of interest for a user associated with a mobile device;
  • Figure 1 is a schematic block diagram illustrating interconnections between a mobile marketing system and communication service providers and telecommunication companies (Telcos) using the Internet in accordance with one embodiment of the present invention
  • Figure 2 is a schematic block diagram illustrating segmentation of a mobile marketing system into a separated de-militarized zone in accordance with one embodiment of the present invention
  • Figure 3 is a schematic block diagram illustrating the interconnection between a mobile marketing system and communication service providers and telecommunication companies (Telcos) using the Internet in accordance with one embodiment of the present invention
  • Figure 4a is a mobile device screenshot illustrating a banner in a "normal mode" in accordance with one embodiment of the present invention
  • Figure 4b is a mobile device screenshot illustrating a "minimized mode" in accordance with one embodiment of the present invention.
  • Figure 5a is a mobile device screenshot illustrating banner browsing in accordance with one embodiment of the present invention.
  • Figure 5b is a schematic block diagram illustrating browsing in accordance with one embodiment of the present invention.
  • Figure 6 is a flow diagram illustrating a method for mobile marketing in accordance with one embodiment of the present invention.
  • Figure 7 is a schematic diagram of components parts of a mobile device for use with the mobile marketing system of Figure 3.
  • Figure 8 is an illustration of data flows between software products executable upon computing hardware of the mobile device of Figure 7. Detailed description of embodiments of the invention
  • An example system pursuant to the present invention includes one or more mobile communication devices which are coupled in communication via a wireless communication system to data apparatus responsible for generating advertisements and also monitoring user-responses to the advertisements.
  • the advertisements can subsequently be adapted to users' specific interests, thereby enhancing advertising effectiveness.
  • Advertisements displayed pursuant to the present invention are beneficially unobtrusive so that users are not irritated or obstructed by the advertisements but are nevertheless able to browse through the advertisements by depressing buttons or keys of their mobile devices; a pattern in which the users depress buttons or keys of their mobile devices in relation to advertisements being displayed on display screens of their devices is employed to identify preferences and interests of users.
  • a system for mobile marketing comprises a client side and a mobile marketing side; the client side includes subscribers also referred to as users.
  • the subscribers are beneficially provided with an opportunity to choose their own preferred advertisement content ("ad-content") for viewing, thereby allowing advertisers of such advertisement content to achieve a greater hit ratio towards advertising compared to other media such as conventional television, radio and the Internet.
  • mobile marketing systems include components, process steps, and/or data structures implemented using various types of operating systems (OS), computing platforms, firmware, computer programs, computer languages, and/or general-purpose machines.
  • OS operating systems
  • Methods of operating such mobile marketing systems are susceptible to being implemented as corresponding programmed processes running on processing circuitry, for example computing hardware.
  • the processing circuitry can take the form of numerous combinations of processors and operating systems, connections and networks, data stores, or a stand-alone device.
  • the process can be implemented as instructions executed by such hardware, as hardware alone, or any combination thereof.
  • the software may be stored on a program storage device readable by a machine.
  • the components, processes and/or data structures may be implemented using machine language, assembler, C or C++, Java and/or other high level language programs, namely computer software products, running on a data processing computer such as a personal computer, workstation computer, mainframe computer, or high performance server running an OS such as Solaris ® available from Sun Microsystems, Inc. of Santa Clara, California, Windows VistaTM, Windows NT ® , Windows XP, Windows XP PRO, and Windows ® 2000, available from Microsoft Corporation of Redmond, Washington, Apple OS X-based systems, available for Apple Inc. of Cupertino, California, or various versions of the Unix operating system such as Linux available from one or more vendors.
  • the method may also be implemented on a multiple-processor system, or in a computing environment including various peripherals such as input devices, output devices, displays, pointing devices, memories, storage devices, media interfaces for transferring data to and from the processor(s), and the like.
  • FIG. 1 there is shown a schematic illustration of a mobile device system pursuant to the present invention.
  • the system is indicated generally by 10 and includes the Internet denoted by 20.
  • mobile marketing servers 100, 102, 104 are interconnected with communications providers and telecommunication companies ("Telcos") 106, 108, 110.
  • Telcos communications providers and telecommunication companies
  • each of the mobile marketing servers 100, 102, 104 and the communications providers and telecommunications companies (“Telcos") 106, 108, 110 are disposed in corresponding unique physical locations.
  • the marketing server 100 is associated with headquarters (HQ) of a commercial company, for example ComCom AS in Norway.
  • the other marketing servers 102, 104 are optionally collocated servers belonging to the aforesaid commercial company.
  • the servers 106, 108, 110 beneficially are associated with communication service providers, for example telecommunication companies (Telcos).
  • the mobile marketing servers 100, 102, 104 constitute a mobile marketing server side which comprises a database with subscriber information and advertisement-related ("ad-related") statistical information.
  • ad-related advertisement-related
  • customers' self-care WebPages e.g. "my.comcom.no”
  • subscribers to the system 10 are able to choose which banners and advertisement-content ("ad-content") they want to display on their mobile devices, for example mobile telephones or cell-phones.
  • banners and advertisement-content e.g. "my.comcom.no”
  • banners and advertisement-content e.g. "ad-content"
  • a unique package of banners is generated in real-time, customized to each subscriber, namely each user.
  • each user is provided by the system 10 with a respective advertisement-package ("ad-package"), namely a set of advertisements to be presented to the user.
  • ad-package a respective advertisement-package
  • the respective ad-packages are built using open and widely- used standards for information storage and exchange, such as SQL, XML, and the like. Unlicensed formats for exchange of graphic data such as PNG are optionally used as well.
  • the Internet 20 is operable to function as a Web interface which has a database back-end; the database back-end comprises a large matrix of advertisement word parameters ("adword-parameters"). Categories of subject matter of interest to mobile device users are beneficially defined at the database back-end using a "tree-structure", for example comprising main categories and various sub-categories branching from the main categories of subject matter.
  • FIG 2 there is shown a schematic block diagram illustrating segmentation of a mobile marketing system 25 into a separate de-militarized zone 150 in accordance with one embodiment of the present invention.
  • web servers are denoted by
  • Firewalls are denoted by 60a, 60b, and a communication service provider, namely one or more
  • Telcos are denoted by 65.
  • the communication service providers 65 include the aforesaid servers 106, 108, 110.
  • the servers 30 to 3Oe, 35a to 35b, 40a to 40b, 45a to 45e are mutually coupled together. Moreover, the servers 30a to 3Oe, 35a to 35b, 40a to 40b, 45a to 45e are also coupled via the de-militarized zone 50 and then via the firewalls 60a, 60b and thereafter via the Internet 20 via the communication service provider 65 to users. Bidirectional dataflow occurs within the mobile marketing system 25 of Figure 2.
  • FIG. 3 there is shown a schematic block diagram illustrating an interconnection between a mobile marketing system 300, for example a "ComCom Network”, and communication service providers/Telcos 302 using the Internet 20 in accordance with one embodiment of the present invention.
  • a mobile marketing system 300 for example a "ComCom Network”
  • communication service providers/Telcos 302 using the Internet 20 in accordance with one embodiment of the present invention.
  • three users and their associated devices corresponding to a client side 306 are denoted by 306a to 306c respectively.
  • a server 70a within the service providers 302 corresponds to customer service management ("cms")
  • a server 70b corresponds to a call data records/billing system (“cdr")
  • a server 70c corresponds to a webshop/e-commerce system.
  • 306a to 306c are customers, namely users, who are able to watch advertisements ("ads") on their mobile devices, for example mobile telephones, cell-phones, wireless-coupled personal computer (PC), personal data assistant (PDA) and so forth.
  • Content is displayed in one of multiple modes, depending on user activity and level of user interest.
  • banners are also rotated automatically, based on trigger events including the client side 306 receiving an incoming call, making an outgoing call, reading an SMS or MMS message, answering an SMS or MMS message, menu browsing, file browsing, picture browsing, and music browsing.
  • a common banner rotation sequence employed is circular, namely repeats itself in response to persistent user interrogation of the sequence.
  • non-circular banner rotation sequences are used, for example iterating at random within a set of advertisement banners.
  • the banner rotational sequence may be configured from one or more of the mobile marketing servers 102 to 104.
  • the banner rotation sequence can be user-defined and/or temporally varying, for example in a random manner to user-disinterest as a consequence of repeating a hitherto presented sequence of banners.
  • an advertisement structure is based on a principle of a tree structure; the tree structure is beneficially implemented with parents and children.
  • Each "sub-banner” optionally refers to one uniform resource identifier (URI) or uniform resource locator (URL), thereby making web-browsing or phone calls available from the user's mobile device the sub- banners.
  • URI uniform resource identifier
  • URL uniform resource locator
  • buttons on the mobile device For example, moving a curser to overlay onto the banner and then activating one or more buttons on the mobile device, for example by double-clicking the one or more buttons, optionally invokes a uniform resource identifier (URI) or uniform resource locator (URL) associated with the Internet 20, and thereby a link to a corresponding Internet site is established.
  • URI uniform resource identifier
  • URL uniform resource locator
  • FIG. 4a there is shown a mobile device screenshot illustrating a banner in a "normal mode" in accordance with one embodiment of the present invention.
  • the "normal mode” namely also referred to being a "sleep mode”
  • a discreet, yet noticeable banner 400 appears at the bottom of a display of a user's mobile device.
  • the banner 400 is beneficially presented to the user in a partially transparent form.
  • the banner 400 has a level of transparency which is optionally automatically adjusted, based on the color- difference/contrast-ratio between a background picture, also known as "wallpaper” and the banner 400 presented in overlay onto the background picture; as will be elucidated later, such optional automatic adjustment is rendered technically possible by the mobile device having installed therein operating system software which provides its image data to advertisement software installed in the device for implementing the present invention, wherein the advertisement software is operable to analyse the "wallpaper” and then add the banner to the "wallpaper” to generate a composite image which is then presented on a graphical display of the mobile device.
  • operating system software which provides its image data to advertisement software installed in the device for implementing the present invention, wherein the advertisement software is operable to analyse the "wallpaper” and then add the banner to the "wallpaper” to generate a composite image which is then presented on a graphical display of the mobile device.
  • a mobile device user can optionally override this setting in the program softwares' configuration menu when the user is not desirous to have the banner 400 presented, or not presented in at least partially transparent form.
  • the banner can be further minimized to occupy a corner at a bottom portion of the display.
  • FIG. 4b there is shown a mobile device screenshot illustrating a banner 402 in a "minimized mode" in accordance with one embodiment of the present invention.
  • Such browsing can be implemented:
  • Advertisement software installed in the mobile device is optionally reconfigurable between one or more of options (a) to (c), for example to accommodate user preferences. Yet alternatively, the advertisement software installed on the mobile device can randomly select between options (a) to (c), for example each time the user energizes the mobile device, to create more user interest and thereby enabling the banners presented to attract more user- interest and attention.
  • banners are present on an idle screen of the mobile device at all times, without intruding or interrupting ordinary phone use.
  • the idle screen optionally corresponds to a portion of a display screen of a mobile device, for example mobile telephone or cell-phone.
  • FIGs 5a and 5b there are shown mobile device screenshots that illustrate banner browsing in accordance with one embodiment of the present invention.
  • minimized browsing mode it is also optionally possible to expand the minimized banner into a larger banner occupying at least a majority of the display screen.
  • "Maximized browsing mode" as illustrated in Figure 5a is activated or deactivated using the up- /down-buttons, expanding (or collapsing) a fullscreen banner.
  • Each main "parent” banner optionally has an unlimited number of sub-banners, namely "children” banners, associated therewith; the sub-banners available are beneficially dependent on terminal/device, available memory / storage space, and so forth; such "parents" and "children” represent a linked banner hierarchy as elucidated above.
  • each "sub-banner”, namely "child”, is related to a universal resource indicator (URI) or universal resource locator (URL).
  • URI universal resource indicator
  • URL universal resource locator
  • a phone call will be placed to a predetermined telephone number, or a webpage will be launched in response, related to the given banner.
  • the given banner pertains to a pizza delivery service; the user depressing one or more keys on their mobile device in response to being presented the given banner established a telephone call to a corresponding pizza delivery service.
  • the URI or URL can be a local or remote resource, depending on upon information included in an associated advertiser request. Both a common and proprietary subset of URIs are allowed.
  • common subset it is meant HTTP:// and HTTPS: // for web-browsing for example.
  • proprietary subset it is meant VOICE:// - for establishing ordinary voice calls.
  • banners implemented as pictures, text, advertisements (ads), informational messages, and so forth, are stored locally, making the user experience while browsing through banners smooth and comfortable; such browsing is optionally automatically or manually controlled.
  • Such local storage of advertisement content reduces a total amount of wireless data traffic and therefore uses wireless data communication capacity in a more efficient manner.
  • the banners being stored locally, slight delays in communicating to external sources of data are avoided providing the user with substantially instant banner-presentation response to user- manipulation of keys or buttons of the mobile device.
  • data corresponding to a set of banners is sent from one or more servers of the system 10 and is downloaded by wireless to a client side 306, for example to a mobile device, and stored in data memory therein.
  • the banners are then presented to a user of the client side 306 as elucidated in the foregoing, for example the banners are presented as semi-transparent images or as solid images on a display screen of the mobile device of the client side 306.
  • the banners are presented at a bottom region of the display screen of the mobile device so as not to obscure operating regions of the display to which the user will desire to have full visual access without being interrupted by a presence of advertisement images appearing thereat; such banner presentation corresponds to unobtrusive banner display.
  • the user is then presented with the banners and is optionally able to browse through the banners using buttons or keys of the mobile device of the client side 306.
  • the mobile device is operable, for example by way of executable software downloaded by wireless to the mobile device, to monitor key or button strokes executed by the user in response to various advertisement banners being presented to the user.
  • the mobile device is thereby able to collate in its data memory response characteristics of the user and thereby compile a form of user profile.
  • the mobile device of the client side 306 is then operable to communicate the response characteristics via wireless to one or more servers of the system 10.
  • the system 10 is then subsequently operable to analyse the response characteristics and thereby identify subject matter which is most likely to be of interest to the user.
  • the system 10 then generates a new set of advertisements and sends them via wireless to the mobile device of the client side 306 for presentation on the display thereof as subsequent advertisement banners to the user.
  • Subsequent updated sets of advertisements for presentation as banners are later optionally sent to the user's mobile device of the client side 306; the user is thereby is therefore presented with periodically updated sets of advertisement banners to attract the user's attention.
  • Advertisements which are repeatedly shown to users and which are seldomly updated tend to be ignored by users, whereas new advertisements are susceptible to attracting user curiosity and thereby having greater impression.
  • Updating of the advertisement banners based upon the determined user profile can be performed a plurality of times a various time intervals.
  • the user profile is susceptible to be temporally dynamically changing in response to season of year and/or events occurring in the user's life, for example birth of a baby requiring subsequent procurement of baby care equipment for which the banners for presentation can be suitably selected.
  • determination and analysis of the user profile is performed locally at the client side 306 to reduce computing effort at the mobile marketing servers 100, 102, 104 and also to reduce an amount of wireless data traffic occurring within the system 10.
  • Users' preferences and interests are susceptible to temporally evolve such that periodically monitoring of users' preferences when viewing banners on display screens of the users' mobile devices of the client side 306 enables these changing preferences to be tracked and advertisement banners optimally selected as a function of time to match the users changing preferences.
  • such preferences can be seasonal, for example between summer and winter, and can even vary during a calendar month in response to money remaining in a users' bank account.
  • the banners beneficially advertise short-term loans towards an end of a month when the user's bank account is depleted and before the user's monthly salary is paid.
  • the banners beneficially scroll around a loop of such banners, namely are structured in a circular manner, either automatically with time, or in response to users' pushing buttons or keys on their mobile devices of the client side 306.
  • sub-banners can optionally be thereby invoked and/or a link to an Internet site established, for example by invoking a URI and/or a URL.
  • the users are optionally rewarded by being allotted credits by the system 10 which, for example, enable the users to subsequently make one or more free telephone calls or receive other types of consideration such as gifts.
  • the users are thereby incentivized to view the banners and thereby obtain a mental cognitive impression of their subject matter.
  • each initial advertisement banner per user is optionally relatively low for an advertiser using advertising services provided by the system 10, 25.
  • the system 10, 25 is progressively able to obtain a more accurate impression of the new user, namely acquire a progressively more representative and accurate user profile, subsequently downloaded and presented advertisement banners will be beneficially better adapted to the new user by the system 10; beneficially, operators of the system 10, 25 are able to charge advertisers a higher price for subsequently presenting the user with advertisement banners which are more accurately targeted at personal preferences and tastes of the user.
  • FIG. 6 there is shown a flow diagram illustrating a method of executing mobile marketing in accordance with one embodiment of the present invention.
  • steps of the method are individually numbered and corresponding rubrics are provided in Table 1.
  • steps of the method are executed in a sequence as represented graphically in Figure 6.
  • the mobile device of the client side 306 connects regularly to the mobile marketing server 100, 102, 104, fetching new advertisements ("ads") and informational messages, based on one or more criteria as denoted by 614.
  • Example criteria include: (a) a network to which the user is coupled (network);
  • a carrier type employed by the user for example WiFi 1 HSDPA / 3G /UMTS / CDMA / Edge, HSCSD, and so forth.
  • advertisement software itself as denoted by 634
  • corresponding required information is download and relevant modules are updated as denoted by 614.
  • the user registration procedure as denoted by 600, 610 includes interaction between the CSP's / TelCo's servers and the mobile marketing server. Although several background operations are performed during the registration procedure, the end user or subscriber sees only a few of these.
  • the aforementioned user of the client side 306 is optionally implemented using a mobile wireless device, for example a mobile telephone, a cell phone, a wireless-coupled personal computer (PC) or a personal digital assistant (PDA) provided with wireless interface.
  • the device includes computing hardware 800 coupled to a bi-directional wireless interface 830, to a data entry arrangement 820 conveniently implemented as a keyboard including buttons and/or switches susceptible to user manipulation, and also to a pixel display 810 for presenting graphical information including text.
  • the computing hardware 800 executes one or more operating system software products denoted by 900, and one or more downloaded advertisement software products 910 which are adapted for implementing the present invention in conjunction with the one or more operating system software products 900.
  • the one or more downloaded advertisement software products 910 cooperate with the one or more operating system software products 900 and do not supersede them.
  • the one or more downloaded advertisement software products 910 are implemented in Java or similar computer language, and are provided to the device by wireless communication, alternatively or additionally via a SIM data memory card inserted into the mobile device.
  • the one or more software products 900, 910 mutually cooperate and interact.
  • the one or more advertisement software products 910 are not active or have not yet been downloaded to the mobile device
  • the one or more operating system software products 900 are operable to present information on the display 810 in response to commands and data entered at the data entry arrangement 820 and data received at the mobile device; a flow of data for display generated by the one or more operating system software products 900 in this first mode of operation is denoted by an arrow 950.
  • the one or more advertisement software products 910 are active in the mobile device, the one or more operating system software products 900 are operable to provide display data to the one or more advertisement software products 910 in a data flow as denoted by an arrow 960.
  • the one or more advertisement software products 910 are then operable to add advertisement data 920, as represented by an arrow 970, for example corresponding to one or more advertisement banners generally akin to the banners 400, 402, to the data flow 960 and then output a combined data flow, represented by an arrow 980, to the display 810 for presentation to a user of the device.
  • image data generated by the one or more operating system data products 900 are directed via the one or more advertisement software products 910 to be subsequently directed to the display 810.
  • Such a manner of software interaction enables to aforementioned automatic contrast adjustment of banners to the background "wallpaper" on the display screen to be achieved.

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Abstract

L'invention concerne un procédé de marketing mobile qui comprend la réception d'une ou plusieurs catégories d'intérêt d'utilisateur en provenance d'un ou plusieurs utilisateurs de dispositif mobile, la sélection d'un ou plusieurs bandeaux publicitaires sur la base au moins partiellement de la ou des catégories d'intérêt d'utilisateur, et l'envoi du ou des bandeaux publicitaires à un ou plusieurs dispositifs mobiles associés au ou aux utilisateurs de dispositif mobile. Le ou les bandeaux publicitaires sont pour un affichage discret sur le ou les dispositifs mobiles.
PCT/NO2008/000256 2007-07-27 2008-07-04 Système et procédé de marketing mobile WO2009017415A1 (fr)

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US96220607P 2007-07-27 2007-07-27
US60/962,206 2007-07-27

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WO2011087420A1 (fr) * 2010-01-12 2011-07-21 Mozoomi AB Dispositifs, procédé et système pour affichage de publicités sur un dispositif portable mobile

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ANONYMOUS: "SHOZU ANNOUNCES INNOVATIVE MOBILE ADVERTISING PLATFORM DRIVEN BY ITS DIRECT-TO-HANDSET CONTENT DELIVERY SERVICE", INTERNET CITATION, 8 January 2007 (2007-01-08), pages 1 - 2, XP002485004, Retrieved from the Internet <URL:http://www.shozu.com/AboutUs/pr_08jan07.html> [retrieved on 20080618] *

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011087420A1 (fr) * 2010-01-12 2011-07-21 Mozoomi AB Dispositifs, procédé et système pour affichage de publicités sur un dispositif portable mobile
GB2476991A (en) * 2010-01-19 2011-07-20 Comcom As Combar data supply system

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