WO2009014301A1 - Content reproduction and content publication methods and clients therefor enabling content user or content publisher to select advertisement inserted in media content - Google Patents

Content reproduction and content publication methods and clients therefor enabling content user or content publisher to select advertisement inserted in media content Download PDF

Info

Publication number
WO2009014301A1
WO2009014301A1 PCT/KR2008/002081 KR2008002081W WO2009014301A1 WO 2009014301 A1 WO2009014301 A1 WO 2009014301A1 KR 2008002081 W KR2008002081 W KR 2008002081W WO 2009014301 A1 WO2009014301 A1 WO 2009014301A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
media content
content
client
media
Prior art date
Application number
PCT/KR2008/002081
Other languages
French (fr)
Inventor
Sung-Bin Im
Original Assignee
Samsung Electronics Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Samsung Electronics Co., Ltd. filed Critical Samsung Electronics Co., Ltd.
Priority to US12/670,278 priority Critical patent/US20100228626A1/en
Priority to JP2010518100A priority patent/JP5289438B2/en
Priority to EP08741326A priority patent/EP2181425A4/en
Priority to CN200880100210A priority patent/CN101765856A/en
Publication of WO2009014301A1 publication Critical patent/WO2009014301A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream

Definitions

  • the present invention relates to content reproduction and content publication methods and apparatus therefor, and more particularly, to content reproduction and content publication methods and apparatus therefor which enable a content user or a content publisher to select and to dynamically insert a predetermined advertisement in a media content.
  • FIG. 1 is a flowchart of a conventional method of inserting an advertisement in a media content and distributing the media content.
  • a client 120 requests transmission of a predetermined media content to a media server 110. That is, a personal user requests transmission of a desired media content to the media server 110 via the client 120.
  • the media server 110 inserts a predetermined advertisement in the requested media content. After that, in operation 136, the media content having the predetermined advertisement is transmitted to the client 110.
  • the predetermined advertisement inserted in the media content in operation 134 is decided by a selection of a content provider or a service provider which operates the media server 110.
  • the content provider or the service provider selects an advertisement of an advertiser, which pays an advertisement rate, as a predetermined advertisement to be inserted in the media content
  • the client 120 passively reproduces the media content having the advertisement which was inserted and transmitted by the media server 110.
  • a publisher of UCC is a personal user.
  • ownership of the UCC generally belongs to the personal user.
  • the media server 110 selects the advertisement to be inserted in the media content, this is unfair since the content provider or the service provider, which operates the media server 110, has an advertisement rate profit by using the media content created by the personal user.
  • the present invention provides content reproduction and content publication methods and apparatus therefor which enable a content user or a content publisher to actively select an advertisement to be inserted in a media content for reproduction and publication of the media content.
  • the present invention also provides a computer readable recording medium having recorded thereon a program for executing the content reproduction and content publication methods.
  • the present invention enables a content user watching the media content to insert a user-desired advertisement in the media content and to reproduce the media content having the advertisement, thereby enabling to create various advertisement businesses. Also, the present invention enables a content publisher to directly decide an advertisement to be inserted in a media content of the content publisher, so that a true media content owner can receive an advertisement revenue. Description of Drawings
  • FIG. 1 is a flowchart of a conventional method of inserting an advertisement in a media content and distributing the media content;
  • FIG. 2 is a flowchart of a content reproduction method according to an embodiment of the present invention.
  • FIG. 3 is a block diagram of a client for reproducing a media content, according to an embodiment of the present invention.
  • FIG. 4 is a flowchart of a content publication method according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating mapping information of an advertisement, according to an embodiment of the present invention.
  • FIG. 6 is a block diagram of a first client for publishing a media content and a second client for reproducing the media content, according to an embodiment of the present invention. Best Mode
  • a content reproduction method enabling a client to reproduce a media content, the content reproduction method including the operations of selecting an advertisement to be inserted in the media content by referring to information about advertisements capable of being inserted in the media content; and receiving the media content from a media server, inserting the selected advertisement into the received media content, and reproducing the media content.
  • the operation of selecting the advertisement may include the operations of requesting an advertisement server to transmit the information about the advertisements capable of being inserted in the media content; receiving the information about the advertisements capable of being inserted in the media content as a response to the request; and selecting the advertisement to be inserted in the media content, based on the received information.
  • a client for reproducing a media content including an advertisement interface selecting an advertisement to be inserted in the media content by referring to information about advertisements capable of being inserted in the media content; a content interface receiving the media content from a media server; and a reproduction unit inserting the selected advertisement into the received media content, and reproducing the media content.
  • a content publication method of publishing a media content by a first client for providing the media content to a second client including the operations of receiving information about advertisements capable of being inserted in the media content to be provided to the second client; selecting an advertisement to be inserted in the media content, based on the received information; and transmitting information about the selected advertisement and the media content, thereby enabling the second client to insert the selected advertisement in the media content and reproduce the media content.
  • the operation of receiving the information may include the operation of receiving the information about the advertisements from an advertisement server which comprises the information about the advertisements capable of being inserted in the media content.
  • a content re- production method enabling a second client to reproduce a media content published by a first client, the content reproduction method including the operations of transmitting a transmission request about the media content to a media server which provides the media content; and receiving the media content from the media server, inserting an advertisement selected by the first client into the received media content, and reproducing the media content.
  • a first client for publishing a media content to be provided to a second client
  • the first client including an advertisement interface receiving information about advertisements capable of being inserted in the media content to be provided to the second client, selecting an advertisement to be inserted in the media content, based on the received information, and transmitting information about the selected advertisement; and a content interface transmitting the media content, thereby enabling the second client to refer to the information about the selected advertisement and reproduce the media content.
  • a second client for reproducing a media content published by a first client, the second client including a content interface transmitting a transmission request about the media content to a media server which provides the media content, and receiving the media content from the media server as a response to the request; and a reproduction unit inserting an advertisement selected by the first client into the received media content, and reproducing the media content.
  • FIG. 2 is a flowchart of a content reproduction method according to an embodiment of the present invention.
  • the flowchart of FIG. 2 corresponds to the case in which a content user reproduces a media content in a media server 210, by using a client 220.
  • content reproduction and content publication methods and apparatus therefor according to the present invention will be described under the assumption that an advertisement server and a media server are separated from each other.
  • one of skill in the art to which the present invention pertains may easily construe that a function of the advertisement server and a function of the media server can be carried out by a single server.
  • the client 220 refers to in- formation about advertisements capable of being inserted in a media content to be reproduced by the client 220, and selects an advertisement to be inserted in the media content when reproduced.
  • the client 220 requests an advertisement server 230 for the information about the advertisements capable of being inserted in the media content reproduced by the client 220.
  • information about an advertisement library which is hold by the advertisement server 230 may be requested.
  • the client 220 receives the information about the advertisements transmitted by the advertisement server 230, as a response to the request in operation 242. At this time, all pieces of the information about the advertisements capable of being inserted in the media content are received.
  • the client 220 selects an advertisement to be inserted in the media content to be reproduced by the client 220, based on the information received in operation 244.
  • the selection may be performed by directly designating the advertisement which is to be inserted in the media content from among the advertisements included in the advertisement library. However, it may be possible not to directly designate the advertisement to be inserted in the media content but to designate only a category of an advertisement to be inserted in the media content.
  • the category such as a type of an advertised product, an entertainer appearing in an advertisement, or an advertised company may be designated. For example, when the client 220 attempts to insert advertisements, in which entertainer A appears, in the media content, a category of the entertainer A may be designated. Also, when the client 220 attempts to insert advertisements advertising a car in the media content, a category of the car may be designated.
  • the advertisement server 230 may set the selected advertisement or the selected category as an advertisement-of-interest or a category-of-interest to the client 220, and may manage information about the client 220 by storing information about the advertisement-of-interest or the category-of-interest.
  • the client 220 requests the media server 210 to transmit the media content to be reproduced, and receives the media content as a response to the request.
  • the client 220 requests the advertisement server 230 to transmit the advertisement to be inserted in the media content, and receives the advertisement as a response to the request.
  • the media server 210 and the advertisement server 220 exchange data, thereby enabling the client 220 to consecutively receive the media content and the advertisement in proper time.
  • the data exchanged by the media server 210 and the advertisement server 220 may include metadata of the media content and metadata of the selected advertisement.
  • the client 220 when the client 220 receives the advertisement to be inserted in the media content to be reproduced, and additional information about the advertisement may also be received.
  • additional information about the advertisement may also be received.
  • a specification of an advertised product, a profile of an entertainer appearing in the advertisement, a history of an advertised company, or the like may be included in the additional information.
  • a contact number for ordering the advertised product may also be included in the additional information.
  • the client 220 inserts the advertisement received in operation 250 into the media content received in operation 248, and reproduces the media content having the advertisement.
  • the advertisement may be inserted before the media content is reproduced or during the media content is reproduced.
  • Another advertisement, except for the advertisement or the category selected by the client 220 in operation 246, may be inserted.
  • the 220 extracts only the advertisement inserted in the media content reproduced in operation 252, and reproduces again the advertisement.
  • the client 220 may extract and reproduce again only the advertisement.
  • the additional information about the advertisement was also received in operation 250, the additional information may also be provided to the user when only the advertisement is reproduced in operation 254.
  • FIG. 3 is a block diagram of the client 220 for reproducing a media content, according to an embodiment of the present invention.
  • the client 220 according to the present invention includes a content interface 302, an advertisement interface 304, and a reproduction unit 306.
  • the content interface 302 requests the media content from the media server 210, and receives the media content as a response to the request.
  • the advertisement interface 304 refers to information about advertisements capable of being inserted in the media content received by the content interface 302, and selects an advertisement to be inserted in the media content.
  • the advertisement interface 304 requests the advertisement server 230 for the information about the ad- vertisements capable of being inserted in the media content to be reproduced, and selects the advertisement to be inserted in the media content by referring to the information about the advertisements, wherein the information is received as a response to the request.
  • the selection may be performed by directly designating the advertisement to be inserted, or may be performed by designating only a category of the advertisement to be inserted. A description regarding the category is described above with reference to FIG. 2.
  • the advertisement to be inserted in the media content is selected, the selected advertisement is requested, and as a response to the request, the advertisement is received from the advertisement server 230. At this time, additional information about the advertisement may also be received, as described above.
  • the reproduction unit 306 inserts the advertisement received by the advertisement interface 304 into the media content received by the content interface 302, and reproduces the media content having the advertisement.
  • the advertisement interface 302 designates the category so as to select the advertisement to be inserted
  • advertisements included in a category similar to the designated category may be inserted in the media content and reproduced.
  • the reproduction unit 306 may also extract and separately reproduce only the inserted advertisements.
  • a user may desire to re- watch the advertisements included in the media content, and in this case, only the advertisements are extracted and reproduced again.
  • the additional information about the advertisement received by the advertisement interface 304 may also be provided to the user, as described above.
  • FIG. 4 is a flowchart of a content publication method according to an embodiment of the present invention.
  • the flowchart of FIG. 4 corresponds to the case in which a first client 410 publishes a media content and uploads the published media content to a media server 430, and then a second client 440 reproduces the uploaded media content.
  • the first client 410 requests an advertisement server 420 for information about advertisements capable of being inserted in the media content published by the first client 410, and receives the information about the advertisements, as a response to the request.
  • the first client 410 may receive a list of the advertisements, which are capable of being inserted in the media content, from the advertisement server 420.
  • the first client 410 may receive a list of advertisements, which are uploaded in the advertisement server 420 by an advertiser, from the advertisement server 420. If a category of a media content capable of using the advertisements is pre-selected by the advertiser, an advertisement may be inserted only in the media content corresponding to the category. If the media content published by the first client 410 is not included in the category designated by the advertiser, the first client 410 receives the list of the advertisements, wherein the list excludes the advertisement of such an advertiser.
  • FIG. 4 corresponds to the case in which the information about the advertisements, which are capable of being inserted in the media content, is received from the advertisement server 420.
  • the information about the advertisements may be received from the media server 430 or another client, not from the advertisement server 420.
  • the first client 410 refers to the information about the advertisements received in operation 452, and selects an advertisement to be inserted in the media content published by the first client 410.
  • the advertisement to be inserted may be selected by directly designating an advertisement in the list of the advertisements or may be selected by designating only a category of the advertisement to be inserted.
  • the first client 410 transmits information about the selected advertisement to the advertisement server 420.
  • Mapping information is transmitted to the advertisement server 420, wherein the mapping information indicates a type of the media content published by the first client 410 and a type of the advertisement selected so as to be inserted in the media content.
  • FIG. 5 is a diagram illustrating mapping information of an advertisement, according to an embodiment of the present invention.
  • the mapping information of FIG. 5 indicates that a content identifier of a media content published by the first client 410 is 'Content #1', and advertisements selected to be inserted in 'Content #1' are respectively 'AD #1', 'AD #2', and 'AD #3'.
  • Information indicating positions of the media content may be selectively included in the mapping information, wherein the advertisements are inserted at the positions.
  • FIG. 4 corresponds to the case in which the first client 410 transmits only the mapping information to the advertisement server 420 in operation 456.
  • the first client 410 may transmit the mapping information not to the advertisement server 420 but to the media server 430.
  • the first client 410 may transmit the mapping information to all of the advertisement server 420 and the media server 430.
  • the advertisement server 420 and the media server 430 mutually share the mapping information, thereby enabling the second client 440 to rotationally receive the media content and the advertisement in a proper timing.
  • the first client 410 transmits the published media content to the media server 430.
  • the first client 410 uploads the published media content to the media server 430 operated by a content provider or a service provider, thereby enabling the second client 440 to receive and reproduce the media content.
  • the second client 440 requests the advertisement to be inserted in the media content to be reproduced from the advertisement server 420. As a response to the request, the second client 440 receives the advertisement which is selected, as the advertisement to be inserted, by the first client 410 in operations 452 and 454. In operation 462, the second client 440 requests the media server 430 for the media content published by the first client 410, and receives the media content, as a response to the request.
  • the second client 440 inserts the advertisement received in operation 460 into the media content received in operation 462, and reproduces the media content having the advertisement.
  • FIG. 6 is a block diagram of the first client 410 for publishing a media content and the second client 440 for reproducing the media content, according to an embodiment of the present invention.
  • the first client 410 includes an advertisement interface 602, a content interface 604, and a content database 606.
  • the advertisement interface 602 requests information on advertisements capable of being inserted in the media content from the advertisement server 420, and receives the information about the advertisements as a response to the request.
  • the advertisement interface 602 receives a list of the advertisements, which are capable of being inserted in the media content, from the advertisement server 420. Also, the advertisement interface 602 selects an advertisement to be inserted in the media content, based on the information received from the advertisement server 420, and transmits information about the selected advertisement to the advertisement server 420.
  • mapping information including an identifier of the media content in which the advertisement is to be inserted, and including the information about the selected advertisement is transmitted to the advertisement server 420, as described above.
  • the mapping information may be transmitted not to the advertisement server 420 but to the media server 430, or may be transmitted all of the advertisement server 420 and the media server 430.
  • the content interface 604 transmits the published media content, which is stored in the content database 606, to the media server 430.
  • the second client 440 includes an advertisement interface 612, a content interface 614, and a reproduction unit 616.
  • the advertisement interface 612 requests an advertisement to be inserted in the media content to be reproduced from the advertisement server 420 and receives the advertisement selected by the first client 410 as a response to the request.
  • the content interface 612 requests the media content, which is published by the first client 410 and uploaded to the media server 430, to the media server 430 and receives the media content from the media server 430 as a response to the request.
  • the reproduction unit 616 inserts the advertisement received by the advertisement interface 612 into the media content received by the content interface 614, and reproduces the media content having the advertisement.
  • the embodiments of the present invention can be written as computer programs and can be implemented in general-use digital computers that execute the programs using a computer readable recording medium.
  • a data structure used in the embodiments of the present invention can be written in a computer readable recording medium through various means.
  • the computer readable recording medium include magnetic storage media (e.g., ROM, floppy disks, hard disks, etc.), optical recording media (e.g., CD-ROMs, or DVDs), and storage media such as carrier waves (e.g., transmission through the Internet).
  • the computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Provided are content reproduction and content publication methods and apparatus therefor. The content reproduction method selects an advertisement to be inserted in a media content by referring to information about advertisements capable of being inserted in the media content, inserts the selected advertisement into the media content received from a media server, and reproduces the media content, thereby enabling a client reproducing the media content to dynamically configure the advertisements being inserted to the media content, according to a user selection. Thus, a content user can actively select advertisements to be watched.

Description

Description
CONTENT REPRODUCTION AND CONTENT PUBLICATION METHODS AND CLIENTS THEREFOR ENABLING CONTENT USER OR CONTENT PUBLISHER TO SELECT ADVERTISEMENT INSERTED IN MEDIA CONTENT
Technical Field
[1] The present invention relates to content reproduction and content publication methods and apparatus therefor, and more particularly, to content reproduction and content publication methods and apparatus therefor which enable a content user or a content publisher to select and to dynamically insert a predetermined advertisement in a media content. Background Art
[2] In line with the developments of wired/wireless networks, the use of media contents such as moving pictures and audio files has considerably increased. In particular, since the User Created Contents (UCC) culture has rapidly spread, to the general public, many users, who passively utilized media contents provided by content providers, now actively and directly publish media contents.
[3] When the content providers or service providers distribute media contents via wired/ wireless networks, they add provider-selected advertisements in the media contents. This is described in detail with reference to FIG. 1.
[4] FIG. 1 is a flowchart of a conventional method of inserting an advertisement in a media content and distributing the media content.
[5] Referring to FIG. 1, in operation 132, a client 120 requests transmission of a predetermined media content to a media server 110. That is, a personal user requests transmission of a desired media content to the media server 110 via the client 120.
[6] In operation 134, after the media server 110 has received the transmission request about the media content from the client 120, the media server 110 inserts a predetermined advertisement in the requested media content. After that, in operation 136, the media content having the predetermined advertisement is transmitted to the client 110.
[7] As shown in FIG. 1, the predetermined advertisement inserted in the media content in operation 134 is decided by a selection of a content provider or a service provider which operates the media server 110. When the content provider or the service provider selects an advertisement of an advertiser, which pays an advertisement rate, as a predetermined advertisement to be inserted in the media content, the client 120 passively reproduces the media content having the advertisement which was inserted and transmitted by the media server 110.
[8] In general, a publisher of UCC is a personal user. Thus, ownership of the UCC generally belongs to the personal user. However, as shown in FIG. 1, if the media server 110 selects the advertisement to be inserted in the media content, this is unfair since the content provider or the service provider, which operates the media server 110, has an advertisement rate profit by using the media content created by the personal user.
Disclosure of Invention Technical Solution
[9] The present invention provides content reproduction and content publication methods and apparatus therefor which enable a content user or a content publisher to actively select an advertisement to be inserted in a media content for reproduction and publication of the media content.
[10] The present invention also provides a computer readable recording medium having recorded thereon a program for executing the content reproduction and content publication methods. Advantageous Effects
[11] The present invention enables a content user watching the media content to insert a user-desired advertisement in the media content and to reproduce the media content having the advertisement, thereby enabling to create various advertisement businesses. Also, the present invention enables a content publisher to directly decide an advertisement to be inserted in a media content of the content publisher, so that a true media content owner can receive an advertisement revenue. Description of Drawings
[12] The above and other features and advantages of the present invention will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings in which:
[13] FIG. 1 is a flowchart of a conventional method of inserting an advertisement in a media content and distributing the media content;
[14] FIG. 2 is a flowchart of a content reproduction method according to an embodiment of the present invention;
[15] FIG. 3 is a block diagram of a client for reproducing a media content, according to an embodiment of the present invention;
[16] FIG. 4 is a flowchart of a content publication method according to an embodiment of the present invention;
[17] FIG. 5 is a diagram illustrating mapping information of an advertisement, according to an embodiment of the present invention; and [18] FIG. 6 is a block diagram of a first client for publishing a media content and a second client for reproducing the media content, according to an embodiment of the present invention. Best Mode
[19] According to an aspect of the present invention, there is provided a content reproduction method enabling a client to reproduce a media content, the content reproduction method including the operations of selecting an advertisement to be inserted in the media content by referring to information about advertisements capable of being inserted in the media content; and receiving the media content from a media server, inserting the selected advertisement into the received media content, and reproducing the media content.
[20] The operation of selecting the advertisement may include the operations of requesting an advertisement server to transmit the information about the advertisements capable of being inserted in the media content; receiving the information about the advertisements capable of being inserted in the media content as a response to the request; and selecting the advertisement to be inserted in the media content, based on the received information.
[21] According to another aspect of the present invention, there is provided a client for reproducing a media content, the client including an advertisement interface selecting an advertisement to be inserted in the media content by referring to information about advertisements capable of being inserted in the media content; a content interface receiving the media content from a media server; and a reproduction unit inserting the selected advertisement into the received media content, and reproducing the media content.
[22] According to another aspect of the present invention, there is provided a content publication method of publishing a media content by a first client for providing the media content to a second client,, the content publication method including the operations of receiving information about advertisements capable of being inserted in the media content to be provided to the second client; selecting an advertisement to be inserted in the media content, based on the received information; and transmitting information about the selected advertisement and the media content, thereby enabling the second client to insert the selected advertisement in the media content and reproduce the media content.
[23] The operation of receiving the information may include the operation of receiving the information about the advertisements from an advertisement server which comprises the information about the advertisements capable of being inserted in the media content.
[24] According to another aspect of the present invention, there is provided a content re- production method enabling a second client to reproduce a media content published by a first client, the content reproduction method including the operations of transmitting a transmission request about the media content to a media server which provides the media content; and receiving the media content from the media server, inserting an advertisement selected by the first client into the received media content, and reproducing the media content.
[25] According to another aspect of the present invention, there is provided a first client for publishing a media content to be provided to a second client, the first client including an advertisement interface receiving information about advertisements capable of being inserted in the media content to be provided to the second client, selecting an advertisement to be inserted in the media content, based on the received information, and transmitting information about the selected advertisement; and a content interface transmitting the media content, thereby enabling the second client to refer to the information about the selected advertisement and reproduce the media content.
[26] According to another aspect of the present invention, there is provided a second client for reproducing a media content published by a first client, the second client including a content interface transmitting a transmission request about the media content to a media server which provides the media content, and receiving the media content from the media server as a response to the request; and a reproduction unit inserting an advertisement selected by the first client into the received media content, and reproducing the media content.
[27] According to another aspect of the present invention, there is provided a computer readable recording medium having recorded thereon a program for executing the content reproduction method and the content publication method. Mode for Invention
[28] The present invention will now be described more fully with reference to the accompanying drawings, in which exemplary embodiments of the invention are shown.
[29] FIG. 2 is a flowchart of a content reproduction method according to an embodiment of the present invention. The flowchart of FIG. 2 corresponds to the case in which a content user reproduces a media content in a media server 210, by using a client 220. Hereinafter, content reproduction and content publication methods and apparatus therefor according to the present invention will be described under the assumption that an advertisement server and a media server are separated from each other. However, one of skill in the art to which the present invention pertains may easily construe that a function of the advertisement server and a function of the media server can be carried out by a single server.
[30] Referring to FIG. 2, in operations 242, 244, and 246, the client 220 refers to in- formation about advertisements capable of being inserted in a media content to be reproduced by the client 220, and selects an advertisement to be inserted in the media content when reproduced.
[31] In operation 242, the client 220 requests an advertisement server 230 for the information about the advertisements capable of being inserted in the media content reproduced by the client 220. At this time, information about an advertisement library which is hold by the advertisement server 230 may be requested.
[32] In operation 244, the client 220 receives the information about the advertisements transmitted by the advertisement server 230, as a response to the request in operation 242. At this time, all pieces of the information about the advertisements capable of being inserted in the media content are received.
[33] In operation 246, the client 220 selects an advertisement to be inserted in the media content to be reproduced by the client 220, based on the information received in operation 244. The selection may be performed by directly designating the advertisement which is to be inserted in the media content from among the advertisements included in the advertisement library. However, it may be possible not to directly designate the advertisement to be inserted in the media content but to designate only a category of an advertisement to be inserted in the media content.
[34] The category such as a type of an advertised product, an entertainer appearing in an advertisement, or an advertised company may be designated. For example, when the client 220 attempts to insert advertisements, in which entertainer A appears, in the media content, a category of the entertainer A may be designated. Also, when the client 220 attempts to insert advertisements advertising a car in the media content, a category of the car may be designated.
[35] After the client 220 selects a predetermined advertisement or a predetermined category, the advertisement server 230 may set the selected advertisement or the selected category as an advertisement-of-interest or a category-of-interest to the client 220, and may manage information about the client 220 by storing information about the advertisement-of-interest or the category-of-interest.
[36] In operation 248, the client 220 requests the media server 210 to transmit the media content to be reproduced, and receives the media content as a response to the request. Similarly, in operation 250, the client 220 requests the advertisement server 230 to transmit the advertisement to be inserted in the media content, and receives the advertisement as a response to the request. In the case of a streaming transmission in which the media content is transmitted in real-time, the media server 210 and the advertisement server 220 exchange data, thereby enabling the client 220 to consecutively receive the media content and the advertisement in proper time. At this time, the data exchanged by the media server 210 and the advertisement server 220 may include metadata of the media content and metadata of the selected advertisement.
[37] Also, in operation 250, when the client 220 receives the advertisement to be inserted in the media content to be reproduced, and additional information about the advertisement may also be received. A specification of an advertised product, a profile of an entertainer appearing in the advertisement, a history of an advertised company, or the like may be included in the additional information. A contact number for ordering the advertised product may also be included in the additional information.
[38] In operation 252, the client 220 inserts the advertisement received in operation 250 into the media content received in operation 248, and reproduces the media content having the advertisement. The advertisement may be inserted before the media content is reproduced or during the media content is reproduced. Another advertisement, except for the advertisement or the category selected by the client 220 in operation 246, may be inserted.
[39] In the case where the advertisement is directly designated in operation 246, other advertisements included in a category same as the designated advertisement may be inserted in the media contents and reproduced. In the case where the client 220 has designated only the category of the advertisement in operation 246, other advertisements included in a category similar to the designated category may be inserted in the media content and reproduced.
[40] In operation 254, after the reproduction of the media content is completed, the client
220 extracts only the advertisement inserted in the media content reproduced in operation 252, and reproduces again the advertisement. In the case where a user of the client 220, which was interested in contents of the advertisement during the reproduction of the media content, desires to watch again the advertisement, the client 220 may extract and reproduce again only the advertisement. In the case where the additional information about the advertisement was also received in operation 250, the additional information may also be provided to the user when only the advertisement is reproduced in operation 254.
[41] FIG. 3 is a block diagram of the client 220 for reproducing a media content, according to an embodiment of the present invention. Referring to FIG. 3, the client 220 according to the present invention includes a content interface 302, an advertisement interface 304, and a reproduction unit 306.
[42] The content interface 302 requests the media content from the media server 210, and receives the media content as a response to the request.
[43] The advertisement interface 304 refers to information about advertisements capable of being inserted in the media content received by the content interface 302, and selects an advertisement to be inserted in the media content. The advertisement interface 304 requests the advertisement server 230 for the information about the ad- vertisements capable of being inserted in the media content to be reproduced, and selects the advertisement to be inserted in the media content by referring to the information about the advertisements, wherein the information is received as a response to the request. The selection may be performed by directly designating the advertisement to be inserted, or may be performed by designating only a category of the advertisement to be inserted. A description regarding the category is described above with reference to FIG. 2.
[44] When the advertisement to be inserted in the media content is selected, the selected advertisement is requested, and as a response to the request, the advertisement is received from the advertisement server 230. At this time, additional information about the advertisement may also be received, as described above.
[45] The reproduction unit 306 inserts the advertisement received by the advertisement interface 304 into the media content received by the content interface 302, and reproduces the media content having the advertisement. In the case where the advertisement interface 302 designates the category so as to select the advertisement to be inserted, advertisements included in a category similar to the designated category may be inserted in the media content and reproduced.
[46] After the reproduction of the media content is completed, the reproduction unit 306 may also extract and separately reproduce only the inserted advertisements. A user may desire to re- watch the advertisements included in the media content, and in this case, only the advertisements are extracted and reproduced again. The additional information about the advertisement received by the advertisement interface 304 may also be provided to the user, as described above.
[47] FIG. 4 is a flowchart of a content publication method according to an embodiment of the present invention.
[48] The flowchart of FIG. 4 corresponds to the case in which a first client 410 publishes a media content and uploads the published media content to a media server 430, and then a second client 440 reproduces the uploaded media content.
[49] In operation 452, the first client 410 requests an advertisement server 420 for information about advertisements capable of being inserted in the media content published by the first client 410, and receives the information about the advertisements, as a response to the request. The first client 410 may receive a list of the advertisements, which are capable of being inserted in the media content, from the advertisement server 420.
[50] The first client 410 may receive a list of advertisements, which are uploaded in the advertisement server 420 by an advertiser, from the advertisement server 420. If a category of a media content capable of using the advertisements is pre-selected by the advertiser, an advertisement may be inserted only in the media content corresponding to the category. If the media content published by the first client 410 is not included in the category designated by the advertiser, the first client 410 receives the list of the advertisements, wherein the list excludes the advertisement of such an advertiser.
[51] FIG. 4 corresponds to the case in which the information about the advertisements, which are capable of being inserted in the media content, is received from the advertisement server 420. However, there is no limitation to a method of receiving the information about the advertisements by the first client 410. The information about the advertisements may be received from the media server 430 or another client, not from the advertisement server 420.
[52] In operation 454, the first client 410 refers to the information about the advertisements received in operation 452, and selects an advertisement to be inserted in the media content published by the first client 410. As described above with reference to FIG. 2, the advertisement to be inserted may be selected by directly designating an advertisement in the list of the advertisements or may be selected by designating only a category of the advertisement to be inserted.
[53] In operation 456, the first client 410 transmits information about the selected advertisement to the advertisement server 420. Mapping information is transmitted to the advertisement server 420, wherein the mapping information indicates a type of the media content published by the first client 410 and a type of the advertisement selected so as to be inserted in the media content.
[54] FIG. 5 is a diagram illustrating mapping information of an advertisement, according to an embodiment of the present invention.
[55] The mapping information of FIG. 5 indicates that a content identifier of a media content published by the first client 410 is 'Content #1', and advertisements selected to be inserted in 'Content #1' are respectively 'AD #1', 'AD #2', and 'AD #3'. Information indicating positions of the media content may be selectively included in the mapping information, wherein the advertisements are inserted at the positions.
[56] Referring back to FIG. 4, FIG. 4 corresponds to the case in which the first client 410 transmits only the mapping information to the advertisement server 420 in operation 456. However, the first client 410 may transmit the mapping information not to the advertisement server 420 but to the media server 430. Also, the first client 410 may transmit the mapping information to all of the advertisement server 420 and the media server 430. The advertisement server 420 and the media server 430 mutually share the mapping information, thereby enabling the second client 440 to rotationally receive the media content and the advertisement in a proper timing.
[57] In operation 458, the first client 410 transmits the published media content to the media server 430. The first client 410 uploads the published media content to the media server 430 operated by a content provider or a service provider, thereby enabling the second client 440 to receive and reproduce the media content.
[58] In operation 460, the second client 440 requests the advertisement to be inserted in the media content to be reproduced from the advertisement server 420. As a response to the request, the second client 440 receives the advertisement which is selected, as the advertisement to be inserted, by the first client 410 in operations 452 and 454. In operation 462, the second client 440 requests the media server 430 for the media content published by the first client 410, and receives the media content, as a response to the request.
[59] In operation 464, the second client 440 inserts the advertisement received in operation 460 into the media content received in operation 462, and reproduces the media content having the advertisement.
[60] FIG. 6 is a block diagram of the first client 410 for publishing a media content and the second client 440 for reproducing the media content, according to an embodiment of the present invention.
[61] Referring to FIG. 6, the first client 410 according to the present invention includes an advertisement interface 602, a content interface 604, and a content database 606.
[62] The advertisement interface 602 requests information on advertisements capable of being inserted in the media content from the advertisement server 420, and receives the information about the advertisements as a response to the request. The advertisement interface 602 receives a list of the advertisements, which are capable of being inserted in the media content, from the advertisement server 420. Also, the advertisement interface 602 selects an advertisement to be inserted in the media content, based on the information received from the advertisement server 420, and transmits information about the selected advertisement to the advertisement server 420.
[63] The mapping information including an identifier of the media content in which the advertisement is to be inserted, and including the information about the selected advertisement is transmitted to the advertisement server 420, as described above. The mapping information may be transmitted not to the advertisement server 420 but to the media server 430, or may be transmitted all of the advertisement server 420 and the media server 430.
[64] The content interface 604 transmits the published media content, which is stored in the content database 606, to the media server 430.
[65] The second client 440 according to the present invention includes an advertisement interface 612, a content interface 614, and a reproduction unit 616.
[66] The advertisement interface 612 requests an advertisement to be inserted in the media content to be reproduced from the advertisement server 420 and receives the advertisement selected by the first client 410 as a response to the request. The content interface 612 requests the media content, which is published by the first client 410 and uploaded to the media server 430, to the media server 430 and receives the media content from the media server 430 as a response to the request.
[67] The reproduction unit 616 inserts the advertisement received by the advertisement interface 612 into the media content received by the content interface 614, and reproduces the media content having the advertisement.
[68] The embodiments of the present invention can be written as computer programs and can be implemented in general-use digital computers that execute the programs using a computer readable recording medium. In addition, a data structure used in the embodiments of the present invention can be written in a computer readable recording medium through various means. Examples of the computer readable recording medium include magnetic storage media (e.g., ROM, floppy disks, hard disks, etc.), optical recording media (e.g., CD-ROMs, or DVDs), and storage media such as carrier waves (e.g., transmission through the Internet). The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.
[69] While this invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. The exemplary embodiments should be considered in a descriptive sense only and not for purposes of limitation. Therefore, the scope of the invention is defined not by the detailed description of the invention but by the appended claims, and all differences within the scope will be construed as being included in the present invention.

Claims

Claims
[1] L A content reproduction method enabling a client to reproduce a media content, the content reproduction method comprising: selecting an advertisement to be inserted in the media content by referring to information about advertisements capable of being inserted in the media content; and receiving the media content from a media server, inserting the selected advertisement into the received media content, and reproducing the media content.
[2] 2. The content reproduction method of claim 1, wherein the selecting of the advertisement comprises: requesting an advertisement server to transmit the information about the advertisements capable of being inserted in the media content; receiving the information about the advertisements capable of being inserted in the media content as a response to the request; and selecting the advertisement to be inserted in the media content, based on the received information.
[3] 3. The content reproduction method of claim 2, wherein the selecting of the advertisement based on the received information comprises selecting one of categories comprising a type of a product advertised by the advertisement, a person appearing in the advertisement, and a company advertised by the advertisement.
[4] 4. The content reproduction method of claim 3, wherein the reproducing comprises: requesting the media content from the media server, and receiving the media content as a response to the request; requesting an advertisement in the selected category from the advertisement server and receiving the advertisement in the selected category from the advertisement server as a response to the request; and inserting the advertisement in the selected category received from the advertisement server into the media content received from the media server, and reproducing the media content.
[5] 5. The content reproduction method of claim 4, wherein the advertisement server registers the category selected by the client as an advertisement-of- interest of the client.
[6] 6. The content reproduction method of claim 4, wherein the inserting of the advertisement and the reproducing of the media content comprises inserting also an advertisement in a category similar to the selected category and reproducing the media content.
[7] 7. The content reproduction method of claim 4, wherein the receiving of the advertisement in the selected category further comprises receiving additional information about the advertisement in the selected category from the advertisement server.
[8] 8. The content reproduction method of claim 7, wherein the inserting of the advertisement and the reproducing of the media content further comprises reproducing separately the advertisement in the selected category after the reproduction of the media content is completed, and providing the additional information to a user of the client.
[9] 9. A client for reproducing a media content, the client comprising: an advertisement interface selecting an advertisement to be inserted in the media content by referring to information about advertisements capable of being inserted in the media content; a content interface receiving the media content from a media server; and a reproduction unit inserting the selected advertisement into the received media content, and reproducing the media content.
[10] 10. The client of claim 9, wherein the advertisement interface requests an advertisement server to transmit the information about the advertisements capable of being inserted in the media content, receives the information about the advertisements capable of being inserted in the media content as a response to the request, and selects the advertisement to be inserted in the media content, based on the received information.
[11] 11. The client of claim 10, wherein the advertisement interface selects one of categories comprising a type of a product advertised by the advertisement, a person appearing in the advertisement, and a company advertised by the advertisement.
[12] 12. The client of claim 11, wherein the reproduction unit inserts the advertisement in the category selected by the advertisement interface into the media content which is requested to the media server and received by the content interface as a response to the request.
[13] 13. The client of claim 12, wherein the reproduction unit inserts also an advertisement into the media content, wherein the advertisement is in a category similar to the selected category, and reproduces the media content.
[14] 14. The client of claim 12, wherein the advertisement interface receives additional information about the advertisement in the selected category from the advertisement server, and the reproduction unit separately reproduces the advertisement in the selected category after the reproduction of the media content is completed, and provides the additional information to a user of the client.
[15] 15. A content publication method of publishing a media content by a first client for providing the media content to a second client, the content publication method comprising: receiving information about advertisements capable of being inserted in the media content to be provided to the second client; selecting an advertisement to be inserted in the media content, based on the received information; and transmitting information about the selected advertisement and the media content, thereby enabling the second client to insert the selected advertisement in the media content and reproduce the media content.
[16] 16. The content publication method of claim 15, wherein the receiving of the information comprises receiving the information about the advertisements from an advertisement server which comprises the information about the advertisements capable of being inserted in the media content.
[17] 17. A content reproduction method enabling a second client to reproduce a media content published by a first client, the content reproduction method comprising: transmitting a transmission request about the media content to a media server which provides the media content; and receiving the media content from the media server, inserting an advertisement selected by the first client into the received media content, and reproducing the media content.
[18] 18. The content reproduction method of claim 17, wherein the first client receives information about advertisements capable of being inserted in the media content from an advertisement server, and selects an advertisement to be inserted in the media content, based on the received information.
[19] 19. A first client for publishing a media content to be provided to a second client, the first client comprising: an advertisement interface receiving information about advertisements capable of being inserted in the media content to be provided to the second client, selecting an advertisement to be inserted in the media content, based on the received information, and transmitting information about the selected advertisement; and a content interface transmitting the media content, thereby enabling the second client to refer to the information about the selected advertisement and reproduce the media content.
[20] 20. A second client for reproducing a media content published by a first client, the second client comprising: a content interface transmitting a transmission request about the media content to a media server which provides the media content, and receiving the media content from the media server as a response to the request; and a reproduction unit inserting an advertisement selected by the first client into the received media content, and reproducing the media content.
[21] 21. A computer readable recording medium having recorded thereon a program for executing the content reproduction method of claim 1.
[22] 22. A computer readable recording medium having recorded thereon a program for executing the content publication method of claim 15.
[23] 23. A computer readable recording medium having recorded thereon a program for executing the content reproduction method of claim 17.
PCT/KR2008/002081 2007-07-24 2008-04-14 Content reproduction and content publication methods and clients therefor enabling content user or content publisher to select advertisement inserted in media content WO2009014301A1 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US12/670,278 US20100228626A1 (en) 2007-07-24 2008-04-14 Content reproduction and content publication methods and clients therefor enabling content user or content publisher to select advertisement inserted in media content
JP2010518100A JP5289438B2 (en) 2007-07-24 2008-04-14 Content reproduction / production method and apparatus by which content user or content creator can select advertisement to be inserted into content
EP08741326A EP2181425A4 (en) 2007-07-24 2008-04-14 Content reproduction and content publication methods and clients therefor enabling content user or content publisher to select advertisement inserted in media content
CN200880100210A CN101765856A (en) 2007-07-24 2008-04-14 Content reproduction and content publication methods and clients therefor enabling content user or content publisher to select advertisement inserted in media content

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US95150907P 2007-07-24 2007-07-24
US60/951,509 2007-07-24
KR10-2007-0129900 2007-12-13
KR1020070129900A KR101213235B1 (en) 2007-07-24 2007-12-13 Method and apparatus for reproducing and publishing content capable of selecting advertisement inserted in content by content user or content publisher

Publications (1)

Publication Number Publication Date
WO2009014301A1 true WO2009014301A1 (en) 2009-01-29

Family

ID=40281526

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2008/002081 WO2009014301A1 (en) 2007-07-24 2008-04-14 Content reproduction and content publication methods and clients therefor enabling content user or content publisher to select advertisement inserted in media content

Country Status (6)

Country Link
US (1) US20100228626A1 (en)
EP (1) EP2181425A4 (en)
JP (1) JP5289438B2 (en)
KR (1) KR101213235B1 (en)
CN (1) CN101765856A (en)
WO (1) WO2009014301A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9124631B2 (en) 2009-05-08 2015-09-01 Google Inc. Content syndication in web-based media via ad tagging

Families Citing this family (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090094113A1 (en) * 2007-09-07 2009-04-09 Digitalsmiths Corporation Systems and Methods For Using Video Metadata to Associate Advertisements Therewith
US8713603B2 (en) * 2008-03-10 2014-04-29 Hulu, LLC Method and apparatus for user selection of advertising combinations
US8997150B2 (en) * 2008-03-10 2015-03-31 Hulu, LLC Method and apparatus for permitting user interruption of an advertisement and the substitution of alternate advertisement version
CN101599951A (en) * 2008-06-06 2009-12-09 阿里巴巴集团控股有限公司 A kind of method of releasing website information, Apparatus and system
EP2622558A4 (en) * 2010-09-27 2015-07-01 Hulu Llc Method and apparatus for providing user information to improve advertising experience
EP2622557B1 (en) 2010-09-27 2019-07-17 Hulu, LLC Method and apparatus for providing directed advertising based on user preferences
WO2012046928A1 (en) * 2010-10-07 2012-04-12 엘지전자 주식회사 Method for producing advertisement content using a display device and display device for same
KR101499536B1 (en) * 2012-10-26 2015-03-11 연세대학교 산학협력단 System and method for online advertisement
JP6267789B2 (en) 2013-06-27 2018-01-24 インテル・コーポレーション Adaptive embedding of visual advertising content in media content
US9866608B2 (en) 2014-03-24 2018-01-09 Qualcomm Incorporated Processing continuous multi-period content
US20150324841A1 (en) * 2014-05-12 2015-11-12 Telefonaktiebolaget L M Ericsson (Publ) Context-sensitive advertising for internet protocol television
JP6854074B2 (en) * 2015-05-22 2021-04-07 ヤフー株式会社 Distribution device, distribution method, distribution program and terminal program
US11080753B2 (en) * 2018-02-27 2021-08-03 Ad Connected, Inc. Apparatus and method for using connected vehicles as an advertisement platform
CN111311315A (en) * 2020-01-23 2020-06-19 北京达佳互联信息技术有限公司 Video processing method and device, electronic equipment and storage medium

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010106936A (en) * 2000-05-24 2001-12-07 박봉관 Advertisement method of reflecting a user's private taste and apparatus thereof
KR20060127318A (en) * 2005-06-07 2006-12-12 에스케이 텔레콤주식회사 Affiliate marketing method and system thereof
KR20080035300A (en) * 2006-10-19 2008-04-23 전종한 Method for advertisement using moving picture user-created contents
KR20080047236A (en) * 2006-12-27 2008-05-28 류충희 Ucc offer server capable of utilizing ucc by advertising media and method thereof

Family Cites Families (28)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8574074B2 (en) * 2005-09-30 2013-11-05 Sony Computer Entertainment America Llc Advertising impression determination
US5867799A (en) * 1996-04-04 1999-02-02 Lang; Andrew K. Information system and method for filtering a massive flow of information entities to meet user information classification needs
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
JP3116851B2 (en) * 1997-02-24 2000-12-11 日本電気株式会社 Information filtering method and apparatus
US6330610B1 (en) * 1997-12-04 2001-12-11 Eric E. Docter Multi-stage data filtering system employing multiple filtering criteria
JP2000187666A (en) * 1998-12-22 2000-07-04 Ntt Data Corp Related information providing system and taste similarity evaluating system and its method information introducing system and related information obtaining method and recording medium
US6397212B1 (en) * 1999-03-04 2002-05-28 Peter Biffar Self-learning and self-personalizing knowledge search engine that delivers holistic results
US8527345B2 (en) * 2000-01-06 2013-09-03 Anthony Richard Rothschild System and method for adding an advertisement to a personal communication
KR100587763B1 (en) * 2000-02-01 2006-06-09 주식회사 위즈맥스 The method of providing multimedia files combined with advertisements over the Internet
AU4219601A (en) * 2000-03-31 2001-10-15 Classwave Wireless Inc. Dynamic protocol selection and routing of content to mobile devices
JP2001357300A (en) * 2000-06-12 2001-12-26 Sony Corp Method, system and, device for providing video content program storage medium stored with program providing video content, advertisement video providing device, program storage medium stored with program providing advertisement video video, content reproducing device, program storage medium stored with program reproducing video content, advertisement charge totalizing method, and program storage medium stored with program totalizing advertisement charge
JP4050033B2 (en) * 2000-11-17 2008-02-20 株式会社オプティム Advertisement distribution display method and apparatus
US6980977B2 (en) * 2000-11-30 2005-12-27 Yokogawa Electric Corporation System for acquiring and analyzing personal profile data and providing the service of delivering various information
JP2002281483A (en) * 2001-03-16 2002-09-27 Ntt Communications Kk System and method for distributing streaming contents
US20030051240A1 (en) * 2001-09-10 2003-03-13 Koninklijke Philips Electronics N.V. Four-way recommendation method and system including collaborative filtering
US20110178877A1 (en) * 2001-12-14 2011-07-21 Swix Scott R Advertising and content management systems and methods
US7813954B1 (en) * 2001-12-14 2010-10-12 Keen Personal Media, Inc. Audiovisual system and method for displaying segmented advertisements tailored to the characteristic viewing preferences of a user
JP3637032B2 (en) * 2002-04-22 2005-04-06 スターコラボレーション株式会社 Content management system and method, viewer apparatus, and computer program
JP2005332265A (en) * 2004-05-20 2005-12-02 Sony Corp Information processing system and method, information processor and method, and program
US20060085253A1 (en) * 2004-10-18 2006-04-20 Matthew Mengerink Method and system to utilize a user network within a network-based commerce platform
US7665107B2 (en) * 2005-03-11 2010-02-16 Microsoft Corporation Viral advertising for interactive services
JP2007052746A (en) * 2005-08-19 2007-03-01 Nec Corp Advertisement dealing system, advertisement dealing method, and program for advertisement dealing
US8626584B2 (en) * 2005-09-30 2014-01-07 Sony Computer Entertainment America Llc Population of an advertisement reference list
US20070079236A1 (en) * 2005-10-04 2007-04-05 Microsoft Corporation Multi-form design with harmonic composition for dynamically aggregated documents
US7844603B2 (en) * 2006-02-17 2010-11-30 Google Inc. Sharing user distributed search results
US9208500B2 (en) * 2006-07-21 2015-12-08 Microsoft Technology Licensing, Llc Fixed position multi-state interactive advertisement
WO2008039371A2 (en) * 2006-09-22 2008-04-03 Objectvideo, Inc. Video background replacement system
US9071859B2 (en) * 2007-09-26 2015-06-30 Time Warner Cable Enterprises Llc Methods and apparatus for user-based targeted content delivery

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010106936A (en) * 2000-05-24 2001-12-07 박봉관 Advertisement method of reflecting a user's private taste and apparatus thereof
KR20060127318A (en) * 2005-06-07 2006-12-12 에스케이 텔레콤주식회사 Affiliate marketing method and system thereof
KR20080035300A (en) * 2006-10-19 2008-04-23 전종한 Method for advertisement using moving picture user-created contents
KR20080047236A (en) * 2006-12-27 2008-05-28 류충희 Ucc offer server capable of utilizing ucc by advertising media and method thereof

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9124631B2 (en) 2009-05-08 2015-09-01 Google Inc. Content syndication in web-based media via ad tagging
US9785980B2 (en) 2009-05-08 2017-10-10 Google Inc. Content syndication in web-based media via ad tagging

Also Published As

Publication number Publication date
JP5289438B2 (en) 2013-09-11
JP2010534371A (en) 2010-11-04
CN101765856A (en) 2010-06-30
EP2181425A4 (en) 2011-03-23
EP2181425A1 (en) 2010-05-05
KR101213235B1 (en) 2012-12-17
KR20090010861A (en) 2009-01-30
US20100228626A1 (en) 2010-09-09

Similar Documents

Publication Publication Date Title
WO2009014301A1 (en) Content reproduction and content publication methods and clients therefor enabling content user or content publisher to select advertisement inserted in media content
JP2022531046A (en) Interoperable digital social recorders for multithreaded smart routing media and crypto asset compliance and payment systems and methods
RU2417113C2 (en) Representation of flow video in, for example, video games or mobile devices
US9204102B2 (en) Systems and methods for inserting ads during playback of video media
JP5774621B2 (en) Method and apparatus for improved media content evaluation system
KR101004510B1 (en) Automatically matching advertisements to media files
US20080134043A1 (en) System and method of selective media content access through a recommednation engine
US20120297417A1 (en) System and method for delivering content to mobile devices
JP2009537052A (en) Media distribution service programmed by the user
WO2006071939A2 (en) Method of peer-to-peer media exchange
CN103780929A (en) Method and system for inserting an advertisement in a media stream
KR100367714B1 (en) Internet broadcasting system and method using the technique of dynamic combination of multimedia contents and targeted advertisement
US11550951B2 (en) Interoperable digital social recorder of multi-threaded smart routed media
WO2006072017A2 (en) Advertising business method and system for secure and high speed transmission of media files across an internet, intranet or cable network and method to avoid pirating
CA2877881A1 (en) Method for delivering fair advertising inventory splits given position preferences
JP2004185456A (en) System of distributing customized contents
JP2005258989A (en) Information system, schedule creation device, and schedule creation method
JP3979071B2 (en) Advertisement video providing method and system, advertisement video providing program, and storage medium storing advertisement video providing program
JP4173956B2 (en) Website guidance system and website guidance device
EP2237525A1 (en) System and method for dynamically updating a transport structure in an electronic network
US20130332288A1 (en) Advertising media and method of advertising
JP2002262257A (en) Advertisement distributor, advertisement distribution method, and recording medium with its program recorded therein
US20140379493A1 (en) Auction apparatus and auction method

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 200880100210.0

Country of ref document: CN

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 08741326

Country of ref document: EP

Kind code of ref document: A1

WWE Wipo information: entry into national phase

Ref document number: 2010518100

Country of ref document: JP

Ref document number: 12670278

Country of ref document: US

Ref document number: 2008741326

Country of ref document: EP

NENP Non-entry into the national phase

Ref country code: DE