WO2009012687A1 - Procédé, système et appareil pour insérer des publicités préférables dans un flux multimédia diffusé - Google Patents

Procédé, système et appareil pour insérer des publicités préférables dans un flux multimédia diffusé Download PDF

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Publication number
WO2009012687A1
WO2009012687A1 PCT/CN2008/071584 CN2008071584W WO2009012687A1 WO 2009012687 A1 WO2009012687 A1 WO 2009012687A1 CN 2008071584 W CN2008071584 W CN 2008071584W WO 2009012687 A1 WO2009012687 A1 WO 2009012687A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
personalized
server
user
user terminal
Prior art date
Application number
PCT/CN2008/071584
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English (en)
Chinese (zh)
Inventor
Hanqiang Hu
Yang Zhao
Chong Gu
Original Assignee
Huawei Technologies Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Huawei Technologies Co., Ltd. filed Critical Huawei Technologies Co., Ltd.
Publication of WO2009012687A1 publication Critical patent/WO2009012687A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels

Definitions

  • the present invention relates to the field of communication technologies, and in particular, to a method, system, and apparatus for inserting personalized advertisements in a broadcast streaming medium.
  • the business model of advertising has changed, and Internet advertising and mobile advertising have shown a large growth trend.
  • the so-called mobile advertising business is: For the payment of information transmitted through mobile media, the purpose of this information is to influence the attitude, intention and behavior of the recipient. This business is characterized by personalization, interactivity, mobility, low book cost, situationality, and efficiency.
  • mobile advertising has many business methods, such as mobile phone built-in advertising, multimedia advertising, mobile video advertising, mobile game advertising and so on. From the content point of view, text, color graphics, video, music, etc. can be used in various or mixed forms.
  • SPs service providers
  • the scheme is to broadcast many advertisement streaming media files in real time through a dedicated broadcast channel, mobile phone customers.
  • the advertisements are filtered according to the user's personalized settings, and only the advertisement streaming media files that meet the user's personalized preference are received and saved; when the user arrives at the advertisement time during the live broadcast of the television, the mobile client selects the locally saved advertisement.
  • the streaming media is played locally, so as to achieve the purpose of personalized advertising.
  • Embodiments of the present invention provide a method, system, and apparatus for inserting a personalized advertisement in a broadcast streaming media. Degree to meet the personalized advertising of user ads.
  • the advertisement server receives a request for playing a personalized advertisement sent by the user terminal, where the request is sent after the user terminal receives the interstitial advertisement instruction and the interstitial advertisement duration in the process of playing the broadcast streaming media;
  • the advertisement server plays the personalized advertisement online streaming media to the user terminal, and stops playing the personalized advertisement online streaming media after the length of the inserted advertisement.
  • the user terminal receives the broadcast interstitial advertisement instruction and the length of the interstitial advertisement, and sends a request for playing the personalized advertisement to the advertisement advertisement server;
  • the user terminal plays the personalized advertisement online streaming media played by the advertisement server, and stops playing the personalized advertisement online streaming media after the length of the inserted advertisement.
  • a broadcast channel system for broadcasting broadcast media, and broadcasting broadcast advertisement instructions and interstitial advertisement durations during streaming of the streaming media;
  • a user terminal configured to send a request for playing a personalized advertisement to the advertisement server, and play the personalized advertisement online streaming media from the advertisement server, when receiving the insertion advertisement instruction and the length of the insertion advertisement;
  • the advertisement server is configured to: when receiving the request for playing the personalized advertisement, send the personalized advertisement to the user terminal, and stop playing the personalized advertisement online streaming media after the length of the inserted advertisement.
  • a user terminal provided by the embodiment of the present invention includes: a client streaming function unit and an advertisement client, where the client stream transmission function unit includes:
  • a forwarding unit configured to send the interstitial advertisement instruction and the interstitial advertisement duration received from the broadcast channel system to the advertisement client;
  • the advertisement client is configured to check whether the user sets the information for viewing the personalized advertisement after receiving the interstitial advertisement instruction and the length of the interstitial advertisement, and if yes, send a request for playing the personalized advertisement to the advertisement server.
  • a media negotiating unit configured to complete media negotiation with the user terminal when receiving a request for playing a personalized advertisement sent by the user terminal
  • An advertisement obtaining unit configured to obtain, according to the request for playing the personalized advertisement, an advertisement type set by the user and a user personalized advertisement online streaming media corresponding to the advertisement type;
  • control unit configured to play the personalized advertisement online streaming media; after the length of the interstitial advertisement, stop using the advertisement
  • the user terminal plays the personalized advertisement online streaming media.
  • the advertisement time is up, and the broadcast channel sends the insertion advertisement instruction and the insertion advertisement duration; after the advertisement client receives the insertion advertisement instruction and the insertion advertisement duration, the advertisement client
  • the advertisement server initiates a request to play the personalized advertisement, and the advertisement server broadcasts the personalized advertisement online streaming media to the advertisement client; when the length of the inserted advertisement ends, the advertisement server ends the playback of the personalized advertisement online streaming media, and the system switches back to the broadcast channel to continue the broadcast stream. Live broadcast of the media.
  • FIG. 1 is a schematic structural view of a first embodiment of a system according to the present invention
  • Embodiment 2 is a schematic structural diagram of Embodiment 2 of a system according to the present invention.
  • FIG. 3 is a schematic structural diagram of a user terminal according to an embodiment of the present invention.
  • AD advertisement
  • FIG. 5 is a schematic flow chart of a specific embodiment of a method according to the present invention.
  • the broadcast channel system broadcasts the interstitial advertisement instruction and the interstitial advertisement duration in the process of broadcasting the streaming media; the user terminal that receives the interstitial advertisement instruction and the interstitial advertisement duration, and then sends the play personality to the AD server.
  • the advertisement of the advertisement is: the AD server plays the corresponding personalized advertisement online streaming media to the user terminal according to the request for playing the personalized advertisement, and stops playing the personalized advertisement online streaming media after the length of the inserted advertisement Therefore, the user terminal can interact with the advertisement server in real time every time during the advertisement time, and play the personalized advertisement required by the user. Thereafter, the broadcast channel system can continue to broadcast the streaming media, and the user terminal can continue to play the streaming media broadcast by the broadcast channel system.
  • the system of the embodiment of the present invention includes a broadcast channel system 11, an AD server 13, and a user terminal 12.
  • the broadcast channel system 11 is used for streaming media broadcast, and broadcasts the length of the interstitial advertisement instructions and the interstitial advertisements when the interstitial time expires;
  • the user terminal 12 is configured to send a request for playing the personalized advertisement to the AD server 13 when the interstitial advertisement instruction and the interstitial advertisement duration are received, and play the personalized advertisement online streaming media from the AD server 13;
  • the AD server 13 is configured to send a personalized advertisement to the user terminal 12 when receiving a request to play the personalized advertisement.
  • the line streaming media stops sending the personalized advertisement online streaming media after the length of the interstitial advertisement.
  • the AD server 13 After the user terminal 12 sends a request for personalized advertisement to the AD server 13, the AD server 13 performs media negotiation with the user terminal 12. After the media negotiation is completed, the AD server 13 broadcasts the personality to the user terminal according to the user's preference characteristic information stored in advance. Advertising online streaming. In this case, the user's preference setting is saved in the AD server. When the personalized advertisement is required to be played, the pre-stored user preference information of the user is directly used for the personalized advertisement.
  • the personalized advertisement request sent by the user terminal 12 to the AD server 13 includes the user preference information set by the user
  • the user preference information included in the personalized advertisement request can be directly used to play the personalized advertisement online streaming media to the user terminal.
  • the user's preference information is stored in the terminal, and when the personalized advertisement is required to be played, the information is sent to the AD server 13.
  • the embodiment of the present invention can be applied to the BCAST broadcast channel system for inserting personalized advertisements, and can also be applied to insert personalized advertisements based on the IPTV technology.
  • the BCAST broadcast channel system is replaced by the IPTV.
  • the broadcast/multicast channel system replaces the BCAST interactive channel with the IPTV interactive channel. The other steps are the same.
  • the system provided by the embodiment provides the advertisement advertisement instruction and the length of the insertion advertisement through the broadcast channel system; after receiving the user terminal, the user terminal initiates a request for playing the personalized advertisement, and the AD server plays the personalized advertisement to the user terminal, After the end of the interstitial advertisement period, the user terminal and the AD server can be interacted with each other, so that the AD server can provide the user with personalized advertisement, which can satisfy the personalized advertisement of the user advertisement to the greatest extent, and can provide the user according to different advertising strategies. Corresponding personalized ads, to the greatest extent possible to meet the needs of advertisers.
  • the broadcast channel system 11 in FIG. 1 when the broadcast channel system 11 in FIG. 1 is a BCAST broadcast channel system, it may include a Centent Creation unit 21, a Stream Application Function unit 22, and a broadcast service distribution/processing unit. 23. Broadcast Distribution System (BDS) Service Distribution/Processing Unit 24, Broadcast Distribution System 25.
  • BDS Broadcast Distribution System
  • User terminal 12 includes an SDC unit 26 and an AD client 27.
  • BCAST broadcast channel system will be described in detail below with respect to the functions involved in the present invention.
  • the content creation unit 21 is configured to insert an advertisement instruction and an interstitial advertisement duration in the streaming media, and insert the advertisement instruction by the streaming application function unit 22, the broadcast service distribution/processing unit 23, the BDS service distribution/processing unit 24, and the broadcast distribution system 25. And the streaming media of the inserted advertisement duration is delivered to the SDC unit 26 of the user terminal.
  • the SDC unit 26 forwards the interstitial advertisement command and the length of the interstitial advertisement to the AD client 27; at the AD client 27 After the media negotiation with the AD server 13 is completed, the user terminal resources such as the MIC and the screen are released, so that the AD client 27 plays the personalized advertisement; and after the AD client 27 and the AD server 13 broadcast the personalized advertisement, Obtain user terminal resources and continue to play streaming media.
  • the AD client 27 is configured to receive the interstitial advertisement instruction sent from the SDC unit 26 and the interstitial advertisement duration; if the user configures to view the personalized advertisement, send a request for playing the personalized advertisement to the AD server 13, completing the request with the AD server 13 After the media negotiation, the terminal resource is acquired, and the personalized advertisement is played in cooperation with the AD server. After the advertisement is broadcast, the terminal resource is released, and the SDC unit 26 is notified to regain the live broadcast of the broadcast resource of the terminal resource.
  • the AD server 13 may include a portal of a user's personalized profile through which the user can set the type of advertisement required by the user; when the advertisement time expires, the request for playing the personalized advertisement of the AD client 27 is completed.
  • the personalized advertisement is taken according to the profile of the user, and the personalized advertisement is played to the AD client 27; the advertisement points are recorded in real time after the advertisement is broadcast.
  • system of this embodiment may further include: an interaction network 28, configured to provide a channel for interaction between the AD server and the AD client 27.
  • the system provided by the embodiment provides the advertisement order and the length of the inserted advertisement through the broadcast channel system.
  • the user terminal After receiving the user terminal, the user terminal initiates a request for playing the personalized advertisement to the AD server, and the AD server completes the media negotiation with the user terminal, and the slave system
  • the personalized advertisement is taken out, and the personalized advertisement is played to the user terminal along the interactive channel, and the playback ends after the length of the insertion advertisement ends, so that the user terminal can interact with the AD server, so that the AD server can provide the user with personalized advertisement, to the maximum extent. It satisfies the personalized advertising of user advertisements, and can provide corresponding personalized advertisements to users according to different advertising strategies, to the greatest extent to meet the needs of advertisers.
  • a user terminal applied in the foregoing system includes: an SDC unit.
  • the SDC unit 26 includes: a forwarding unit 311, configured to send the received interstitial advertisement instruction and the interstitial advertisement duration to the AD client 27;
  • the AD client 27 is configured to check whether the user sets the information for viewing the personalized advertisement after receiving the interstitial advertisement instruction and the length of the interstitial advertisement, and if yes, send a request for playing the personalized advertisement to the AD server, and play Personalized advertising online streaming from the AD server.
  • the SDC unit 26 may further include: a second resource acquisition/release unit 312 and a second playback unit 313.
  • the second resource acquisition/release unit 312 is configured to obtain the terminal resource when the streaming media needs to be played; release the terminal resource when the personalized advertisement is required to be performed; and the second playing unit 313 is configured to: when the personalized advertisement is played, Continue to play streaming media broadcast by the BCAST broadcast channel system.
  • the AD client 27 has two implementations.
  • the first implementation may include: a personalized advertisement request unit 321, a media negotiation unit 322, an advertisement playback unit 323, and a first resource acquisition/release unit 324.
  • the personalized advertisement requesting unit 321 is configured to check whether the user sets the information for viewing the personalized advertisement after receiving the insertion advertisement instruction and the length of the inserted advertisement, and if yes, send a request for playing the personalized advertisement to the AD server;
  • the media negotiation unit 322 is configured to complete media negotiation with the AD server.
  • the advertisement playing unit 323 is configured to play the personalized advertisement online streaming media played by the AD server.
  • the first resource acquiring/releasing unit 324 is configured to play the personalized advertisement.
  • the terminal resource is obtained for releasing the terminal resource after the length of the interstitial advertisement.
  • the AD client 27 may further include: a stop advertisement requesting unit, configured to send a request to stop the advertisement to be sent to the advertisement server after the length of the interstitial advertisement is passed.
  • a stop advertisement requesting unit configured to send a request to stop the advertisement to be sent to the advertisement server after the length of the interstitial advertisement is passed.
  • the second implementation manner of the AD client includes, in addition to all the units in the first manner, a user personalized advertisement information storage unit, where the unit is configured to store user preference information, to provide the The personalized advertisement requesting unit adds the user preference information in the sent request to play the personalized advertisement.
  • This method is different from the first method in that the personalized advertisement request unit is different.
  • the personalized advertisement request unit in this manner needs to play the user preference information saved in the user personalized advertisement information storage unit by playing the personality.
  • the request for the ad is sent to the AD server.
  • the user terminal receives the interstitial advertisement instruction and the length of the interstitial advertisement, and when checking that the user sets the information for viewing the personalized advertisement, initiates a request for playing the personalized advertisement to the AD server, and plays the advertisement from the AD server.
  • the personalized advertisement online streaming media can realize the interaction between the user terminal and the AD server, so that the AD server can provide personalized advertisement to the user, maximally satisfy the personalized advertisement of the user advertisement, and can provide corresponding to the user according to different advertising strategies.
  • Personalized advertising By carrying the user preference information in the request and sending it to the AD server, the AD server can cause the AD server to play the personalized advertisement to the user terminal according to the preference information.
  • the AD server includes: a media negotiation unit 41, an advertisement acquisition unit 43, and a control unit 44.
  • the media negotiation unit 41 is configured to: when receiving the request for playing the personalized advertisement, complete the media negotiation with the advertisement client; the advertisement obtaining unit 43 is configured to obtain the advertisement set by the user according to the request for playing the personalized advertisement.
  • control unit 44 may stop playing the personalized advertisement online streaming media to the user terminal when receiving the request to stop playing the personalized advertisement, or may also according to the length of the inserted advertisement included in the request for playing the personalized advertisement. Indeed The current advertisement time ends, and the personalized advertisement online streaming media is stopped from being played to the user terminal.
  • the AD server may further include: an advertisement streaming media storage unit 42, the unit for storing and providing the advertisement online streaming media to the advertisement acquisition unit 43.
  • the AD server may further include: a user personalized advertisement information storage unit 45, configured to store and provide the user preference information set by the user to the advertisement obtaining unit 43, and therefore, when the request for playing the personalized advertisement does not include the user preference information
  • the advertisement obtaining unit 43 may obtain the advertisement type corresponding to the user from the user personalized advertisement information storage unit 45, and obtain the user personalized advertisement online streaming media corresponding to the advertisement type from the advertisement streaming media storage unit 42.
  • the user personalized advertisement information storage unit 45 may pre-store the user's preference settings to provide the preference setting information to the advertisement acquisition unit when the user makes a personalized advertisement request.
  • the AD server may further include: a point calculation unit, configured to calculate a number of points of the advertisement after the advertisement is played.
  • the AD server provided by the embodiment, when receiving the request for playing the personalized advertisement from the user terminal, performs media negotiation with the advertisement client, and plays the personalized advertisement online streaming media to the user terminal according to the information set by the user, The user terminal interacts with the AD server, so that the AD server can provide personalized advertisements to the user, maximally satisfy the personalized advertisement of the user advertisement, and can provide the corresponding personalized advertisement to the user according to different advertising strategies.
  • the personalized advertisement can be played to the user terminal according to the preference information, which further satisfies the requirement of the user's advertisement personalized play. You can also maximize the advertiser's needs by calculating the number of points in your ad.
  • the method of the embodiment of the present invention includes the following steps:
  • Step 501 During the broadcast streaming process, when the advertisement time expires, the broadcast advertisement instruction and the interstitial advertisement duration are broadcasted.
  • Step 502 The user terminal that receives the interstitial advertisement instruction and the interstitial advertisement duration sends a request for playing the personalized advertisement to the AD server.
  • the user terminal may send the request for playing the personalized advertisement to the AD server when checking that the user sets the information for viewing the personalized advertisement.
  • the step 502 can be implemented as follows: the SDC receives the interstitial advertisement instruction and the interstitial advertisement duration, and sends the interstitial advertisement instruction and the interstitial advertisement duration to the AD client in the user terminal; the AD client Check if the user has set the information for viewing the personalized advertisement, and if so, send the playback personalized advertisement request to the AD server.
  • Step 503 The AD server plays the online streaming media to the user terminal, and stops playing the personalized advertisement online streaming media after the length of the interstitial advertisement.
  • the AD server performs media negotiation with the user terminal; the AD server plays the personalized advertisement online streaming media to the AD client according to the set preference characteristic information of the user.
  • the user's preference characteristic information may be set in the user terminal, and sent to the AD server through the request for playing the personalized advertisement, or may be set in the AD server.
  • the SDC unit when playing the personalized advertisement online streaming media, the SDC unit needs to release the occupied terminal resources, such as: MIC, display, etc., and the AD client obtains these terminal resources. After ending the playback of the personalized advertisement, the AD client releases the terminal resource and notifies the SDC unit that the personalized advertisement has been played; after receiving the notification, the SDC unit regains the terminal resource and continues to play the streaming media broadcast by the BCAST broadcast channel system.
  • the SDC unit needs to release the occupied terminal resources, such as: MIC, display, etc., and the AD client obtains these terminal resources.
  • the AD client releases the terminal resource and notifies the SDC unit that the personalized advertisement has been played; after receiving the notification, the SDC unit regains the terminal resource and continues to play the streaming media broadcast by the BCAST broadcast channel system.
  • step 503 it may be determined by the user terminal whether the advertisement duration has elapsed. After the length of the interstitial advertisement, the user terminal requests the AD server to end playing the personalized advertisement; after receiving the request, the AD server ends the personalization. The playback of the advertisement.
  • the request for playing the personalized advertisement sent by the user terminal to the AD server may further include the duration of the advertisement, and the AD server itself determines whether the advertisement duration has passed, and stops playing after the advertisement duration.
  • Personalized advertising may further include the duration of the advertisement, and the AD server itself determines whether the advertisement duration has passed, and stops playing after the advertisement duration.
  • the foregoing method provided by the embodiment provides a request for playing a personalized advertisement to the AD server by receiving the advertisement advertisement instruction and the user terminal of the inserted advertisement duration, and the AD server completes the media negotiation with the user terminal, and takes out the personalized advertisement from the system, along the
  • the interactive channel broadcasts the personalized advertisement to the user terminal, and ends the playing after the length of the inserted advertisement, so that the user terminal can interact with the advertisement server, so that the interactive server can provide the user with personalized advertisement, and the user advertisement can be personalized to the maximum extent. And can provide users with personalized advertisements according to different advertising strategies.
  • FIG. 6 is a schematic flow chart of a specific embodiment of a method for inserting a personalized advertisement in a broadcast stream media according to the method of the present invention.
  • the specific process of inserting personalized advertisements in the broadcast streaming media in this embodiment is as follows:
  • Step 601 The BCAST broadcast channel system broadcasts the streaming media to the mobile terminal SDC.
  • Step 602 The BCAST broadcast channel system inserts an AD break instruction and an AD break duration in the broadcast stream before the ad time or before the ad time arrives.
  • the broadcast streaming media is carried by the Transport Stream (TS) protocol.
  • the TS packet has a special SI (Service Information) packet, and the BP: EIT (Event Information Table) is used to deliver event information related to the service.
  • SI Service Information
  • BP Event Information Table
  • the EIT package may include the program ID in the broadcast channel, the start time of the "AD Break” event, the duration of the AD Break, and the like.
  • the AD Break command and the AD Break duration can be issued using the EIT package.
  • Step 603 The SDC unit receives the streaming media including the AD Break command and the AD Break duration.
  • Step 604 The SDC unit forwards the AD Break command and the AD Break duration to the AD client.
  • Step 606 The AD client sends a request for playing the personalized advertisement to the AD server through the BCAST interaction channel.
  • Step 608 The AD server extracts the corresponding personalized advertisement from the advertisement flow storage unit according to the preference profile of the user.
  • the AD client sends a request to the mobile terminal SDC to release the terminal resource.
  • the SDC unit After receiving the request to release the terminal resource, the SDC unit releases the terminal resource.
  • the SDC unit sends a successful release of the terminal resource response to the AD client.
  • the AD client After receiving the response, the AD client obtains the terminal resource.
  • the AD server plays the personalized Guangniu Peng to the AD client along the interactive channel of the BCAST broadcast channel system.
  • the AD client requests the AD server to end playing the personalized advertisement online streaming along the interactive channel.
  • Step 615 After receiving the request, the AD server responds to the request through the interactive channel, and ends the playback of the personalized advertisement.
  • Step 616 The AD server records the number of advertisement points.
  • Step 617 The AD client releases the terminal resource.
  • Step 618 The AD client notifies the SDC that the personalized advertisement has finished playing.
  • Step 619 After receiving the notification, the SDC unit regains the terminal resource.
  • Step 620 The BCAST broadcast channel system and the SDC unit continue to broadcast the streaming media.
  • the advertising time is up, and the AD Break command and the AD Break time are sent by the broadcast channel; after receiving the AD Break command and the AD Break duration, the AD client initiates the call to the AD server.
  • the AD server completes the media negotiation with the AD client; the personalized advertisement is taken from the system, and the personalized advertisement is played to the AD client along the interactive channel; when the AD Break duration ends, the AD server ends the personalized advertisement. Play, and record the number of advertising points in real time; the system switches back to the broadcast channel to continue broadcasting the live stream of the streaming media. Therefore, the embodiment of the present invention can implement interaction between the user terminal and the advertisement server, so that the interaction server can provide personalized advertisements to the user, maximally satisfy the personalized advertisement of the user advertisement, and can provide corresponding users according to different advertisement policies. Personalized advertising.
  • All or part of the technical solutions provided by the above embodiments may be implemented by software programming, and the software program thereof It is stored in a readable storage medium such as a hard disk, a compact disk or a floppy disk in a computer.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention propose un procédé, un terminal utilisateur, un serveur publicitaire et un système. Le procédé comprend les opérations suivantes : le serveur publicitaire reçoit une requête transmise par le terminal utilisateur pour lire des publicités préférables, et la requête est transmise après que le terminal utilisateur a reçu une instruction d'insertion de publicité et un intervalle d'insertion de publicité durant la lecture du flux multimédia diffusé. Le serveur publicitaire lit le flux multimédia en ligne des publicités préférables au terminal utilisateur par l'intermédiaire d'un canal d'interaction, puis arrête la lecture après l'intervalle d'insertion de publicité. Le terminal utilisateur comprend : une unité à fonction de transmission de flux de point d'extrémité de client et un point d'extrémité de client publicitaire. Le serveur publicitaire comprend : une unité de négociation multimédia, une unité d'obtention de publicité et une unité de commande. Le système comprend : un système de canal de diffusion, des terminaux utilisateurs et un serveur publicitaire. La présente invention peut amener le terminal utilisateur et le serveur publicitaire à interagir, le serveur publicitaire fournit les publicités préférables à l'utilisateur et l'utilisateur dont l'équipement lit lespublicités préférables dans toute la mesure possible peut être satisfait.
PCT/CN2008/071584 2007-07-20 2008-07-08 Procédé, système et appareil pour insérer des publicités préférables dans un flux multimédia diffusé WO2009012687A1 (fr)

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CN200710130150.4 2007-07-20
CNA2007101301504A CN101350937A (zh) 2007-07-20 2007-07-20 一种在广播流媒体中插播个性化广告的方法、系统及装置

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CN103327264A (zh) * 2013-07-19 2013-09-25 西安诺瓦电子科技有限公司 集群式插播控制系统及方法和集群式插播管理端

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CN106330895A (zh) * 2016-08-22 2017-01-11 乐视控股（北京）有限公司 推广信息的处理方法及装置
CN107846615A (zh) * 2016-09-20 2018-03-27 创意引晴(开曼)控股有限公司 可视化广告投放系统、投放方法及广告播放方法
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CN103327264A (zh) * 2013-07-19 2013-09-25 西安诺瓦电子科技有限公司 集群式插播控制系统及方法和集群式插播管理端

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