WO2008143373A1 - Procédé et système d'organisation de ventes par communication en ligne - Google Patents

Procédé et système d'organisation de ventes par communication en ligne Download PDF

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Publication number
WO2008143373A1
WO2008143373A1 PCT/KR2007/002528 KR2007002528W WO2008143373A1 WO 2008143373 A1 WO2008143373 A1 WO 2008143373A1 KR 2007002528 W KR2007002528 W KR 2007002528W WO 2008143373 A1 WO2008143373 A1 WO 2008143373A1
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WO
WIPO (PCT)
Prior art keywords
sales
arranger
class
commission
arrangers
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Application number
PCT/KR2007/002528
Other languages
English (en)
Inventor
Seonghwan Kim
Dongchul Bae
Original Assignee
Seonghwan Kim
Dongchul Bae
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Seonghwan Kim, Dongchul Bae filed Critical Seonghwan Kim
Priority to PCT/KR2007/002528 priority Critical patent/WO2008143373A1/fr
Publication of WO2008143373A1 publication Critical patent/WO2008143373A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method and a system for arranging sales online.
  • the present invention relates to a method and a system for classifying sales arrangers who satisfy predetermined qualification requirements into two or three classes to authenticate/enroll them, calculating commissions for arranged sales of commodities according to a predetermined algorithm, and storing the calculated commissions in the DB.
  • the most basic type of electronic commerce includes a so-called "shopping mall” type.
  • the operator establishes a cyber shopping mall on a web server and purchases items from sellers or allows them to open virtual stores in the shopping mall so that purchasers accessing the web server can select desired commodities and settle the charge to have the commodities delivered to them.
  • off-line sales include multi-level marketing and door-to-door sales, which are regulated by laws regulating door-to-door sales, etc.
  • Purchasers or service providers establish a multi-level sales organization by gradually enrolling salespeople on a condition that they will be paid for a predetermined type of activity. Particularly, 1) a person will be paid a predetermined commission if he/she purchases commodities or receives services from corresponding sellers or service providers and sells or provides them to other consumers; and 2) if the person enrolls all or some of the consumers mentioned in 1) as his/her lower- level salespeople, and if the lower- level salespeople conduct the activity described in 1), he/she will be given predetermined benefits.
  • One type of conventional multi-level marketing is disclosed in Korean Patent Application No. 2001-18153, which provides a system for paying commissions concerning multi-level marketing, including direct sales commissions, support commissions, and education support encouraging money. More particularly, the direct sales commission is paid for the first sales made by a person himself/herself. The direct sales commission is paid even if the salesperson has only one line, and corresponds to 10% of the total amount of sales made by himself/herself.
  • the support commission corresponds to 3-11% of the sales of a person, and is paid only if he/she has established at least two lines. If a person has recorded sales from only one line, the sales accumulate for that line until the sales of another line exceed those of the person.
  • the education support encouraging money is paid based on the support commission of each member, and corresponds to 10% of each businessperson commission in lower groups, particularly up to the second-generation group of the member.
  • the income of each salesperson in the multi-level marketing business is determined based on the amount of commodities sold by themselves or by their lower salespeople (i.e. they are in a sense "freelancers"). This means that their income has nothing to do with the overall sales of the company or its development. Therefore, the company can hardly expect a high degree of loyalty from each salesperson, not to speak of long-term, stable development of the company.
  • the present invention proposes that sales arrangers are classified into at least two classes and enrolled according to predetermined requirements, and that, when a sales arranger conducts sales arrangements online, the profit (commission) for the sales arranger is automatically calculated, thereby accelerating sales arrangements in electronic commerce environments. Disclosure of Invention Technical Solution
  • the present invention has been made in view of the above-mentioned problems, and the present invention provides a method and a system for arranging sales online.
  • the present invention also provides a method and a system for classifying sales arrangers, who satisfy predetermined requirements, into at least two classes to enroll them online, encouraging sales arrangers belonging to respective classes to arrange sales, calculating commissions for sales arrangements in respective classes, and storing/managing the commissions.
  • the present invention also provides a method and a system for calculating the performance index of each sales arranger based on at least one piece of data received from the computer of each sales arranger, including the amount of approved client information, the amount of enrollment fee that the sales arranger pays during enrollment, the amount of commissions accumulated for a predetermined period of time, and the number/class of sales arrangers enrolled as a result of the effort of the sales arranger, and classifying the sales arranger or promoting him/her to an upper class based on the data.
  • the present invention also provides a method and a system for providing sales arrangers belonging to a specific class with some of the company's stocks or distributing the company's profits for a predetermined period of time to corresponding sales arrangers according to their performance index.
  • a system for arranging sales online including a sales arrangement web server; at least one sales arranger client terminal; at least one seller client terminal; and a computer network including the Internet, wherein the sales arrangement web server interworks with the sales arranger client terminal and the seller client terminal via the computer network, and the sales arrangement web server includes a database unit including a sales arranger DB storing information regarding sales arrangers, a commodity DB storing information regarding commodities for sale as targets of sales arrangements, and a customer DB storing information regarding sales arrangement target customers, the commodities being supposed to be sold to the customers; a member enrollment module for receiving inputted member enrollment information regarding the sales arrangers, assigning one of at least two classes to respective sales arrangers according to the member enrollment information, and storing/managing obtained information in the sales arranger DB; and a commission calculation module for receiving an inputted signal indicating successfully arranged sales of commodities for sale designated and registered as sales arrangement target commodities in the commodity DB by a sales arranger or
  • the class of the sales arrangers includes at least one of a first class, a second class, and a third class.
  • Sales arrangers belonging to the first class are entitled to receive stocks of the company, designate sellers, register commodities in the commodity DB of the sales arrangement web server, and receive a predetermined commission for arranged sales of the commodities registered in the commodity DB.
  • Sales arrangers belonging to the second class are entitled to designate sellers, register commodities in the commodity DB of the sales arrangement web server, and receive a predetermined commission for arranged sales of the commodities registered in the commodity DB.
  • Sales arrangers belonging to the third class are entitled to receive a predetermined commission for arranged sales of commodities for sales designated and registered in the commodity DB by the sales arrangers belonging to the first or second class or by the company.
  • the third commission ratio is applied to update/store the corresponding sales arranger commission field in the sales arranger DB, the third commission ratio being equal to or lower than the second commission ratio.
  • the data regarding each sales arranger stored in the sales arranger DB includes at least one of a personal status information field, a commission field, a class field, a member enrollment fee field, and a performance index field.
  • the performance index field is determined according to at least one of the commission field value for a predetermined period of time, the amount of approved customer information registered in the customer DB by a specific sales arranger, and the number and class of sales arrangers enrolled by effort (recommendation) of the specific sales arranger.
  • the member enrollment information includes at least one of information regarding predetermined qualifications, information regarding the class desired by the corresponding sales arranger, information regarding member enrollment fees paid by enrolled members, and information regarding at least one customer who has given approval.
  • the information regarding predetermined qualifications includes at least one of certificate information regarding whether or not each enrolled member has a nation- issued certificate, employment information proving that each enrolled member has been employed by a company for at least a predetermined period of time, grade/ graduation information proving that each enrolled member has graduated a school with a grade above a predetermined level, and official certification information proving that each enrolled member has been endowed with a predetermined qualification (e.g. MDRT) by an official institute.
  • a predetermined qualification e.g. MDRT
  • the sales arrangement web server can transmit at least one of the certificate information, the employment information, the grade/graduation information, and the official certification information to at least one of a system of a certificate-issuing institute, a company system, a school system, and an official institute system, which interworks with the sales arrangement web server, to authenticate whether or not the information is true.
  • the sales arrangement web server may further include a class change module for changing the class of a specific sales arranger, when the performance index field value of the specific sales arranger is above a threshold, automatically or at a class change request of a sales arranger client system, and changing the corresponding class field value in the sales arranger DB.
  • the class change module is adapted to change the class of the corresponding sales arranger without an additional member enrollment fee.
  • the web server may subtract a predetermined amount from the member enrollment fee field value regarding the corresponding sales arranger according to the number of provisions and the type of the company -provided service.
  • a stock field is additionally used to store information regarding the amount of company stocks provided by the company to sales arrangers belonging to the top class (first class; VHP) in proportion to the member enrollment fee field value of the corresponding sales arranger data stored in the sales arranger DB, and the stock field value is updated/stored according to at least one of the profit of the company at a specific point in time and the performance index of the sales arrangers.
  • the commodity DB may be an external commodity DB belonging to an external seller client system instead of the database unit of the web server.
  • a method for arranging sales online by using a sales arrangement web server in- terworking with at least one sales arranger client terminal and at least one seller client terminal via a computer network including the Internet including the steps of a) receiving member enrollment information regarding enrolled members inputted into the sales arranger client terminal or the web server itself, authenticating the member enrollment information, assigning one of at least two classes to each sales arranger, and storing obtained information in a DB; b) storing information regarding commodities for sale inputted into the seller client terminal, the sales arranger client terminal, or the web server itself in a commodity DB; and c) receiving an inputted signal indicating successfully arranged sales of specific commodities for sale from each client terminal or the web server itself, determining whether or not a commodity designator who has designated the commodities for sale is identical to the sales arranger who has successfully arranged the sales, calculating a commission for the sales arranger who has successfully arranged the sales according to the result of determination, and updating/storing the
  • the method may further include the steps of changing the class, updating the member enrollment fee, updating the stock information, etc. as has been described above.
  • the method may further include a step of transmitting a message to a terminal of each customer specified by the inputted customer information by means of at least one communication means selected from an SMS message, electronic mail, and a wired telephone by the web server to inquire if the customer agrees to be a target of sales arrangements and receiving a response regarding agreement, after step a).
  • FIG. 1 briefly shows the overall construction of a sales arrangement system for realizing a sales arrangement method according to the present invention
  • FIG. 2 is a block diagram showing functional components of a sales arrangement web server according to the present invention.
  • FIG. 3a shows the data structure of a sales arranger dB constituting a database unit according to the present invention
  • FIG. 3b shows the data structure of a commodity DB constituting a database unit according to the present invention
  • FIG. 4 is a flowchart showing the overall flow of a sales arrangement method according to the present invention.
  • FIG. 5 is a flowchart of a detailed member enrollment process of the sales arrangement method according to the present invention.
  • Mode for the Invention [38]
  • the same reference numerals are used to designate the same or similar components, and so repetition of the description on the same or similar components will be omitted.
  • a detailed description of known functions and configurations incorporated herein is omitted to avoid making the subject matter of the present invention unclear.
  • FIG. 1 briefly shows the overall construction of a sales arrangement system for realizing a sales arrangement method according to the present invention.
  • the sales arrangement system includes a sales arrangement web server 100, at least one sales arranger client terminal 200, at least one seller client terminal 300, and a computer network 400 (e.g. Internet) connecting them.
  • the system may further include a database unit 500 internally or externally in- terworking with the sales arrangement web server.
  • the database unit 500 includes a sales arranger DB 510, a commodity DB 520, and a customer DB 530.
  • the system may further include an authentication institute system 600 interworking with the computer network 400 for online member qualification authentication, e.g. a system of a certificate-issuing institute, a company system, a school system, or an official institute system.
  • an authentication institute system 600 interworking with the computer network 400 for online member qualification authentication, e.g. a system of a certificate-issuing institute, a company system, a school system, or an official institute system.
  • the sales arrangement web server 100 has the same hardware construction as conventional web servers. However, in terms of software, the sales arrangement web server 100 includes program modules for various functions, as well be described later in more detail with reference to FIG. 2.
  • the sales arrangement web server 100 may be implemented in a web server type.
  • the web server refers to a computer system that is generally connected to a number of unspecified clients and/or other servers via an open computer network (e.g. Internet) to receive requests for specific tasks from the clients or other servers, obtain corresponding task results, and provide them, along with computer software (web server program) installed on the computer system to this end.
  • open computer network e.g. Internet
  • computer software web server program
  • the web server may also include a series of application programs running on the web server and, in some cases, various databases established inside the web server.
  • the sales arrangement web server may be implemented by using conventional server hardware and a web server program, which is variously provided according to the operating system (e.g. DOS, Windows, Linux, UNIX, Macintosh). Typical examples include Windows-based websites and IIS (Internet Information Server), and UNIX- based CERN, NCSA, and APPACH.
  • DOS Uniform Resource System
  • Windows-based websites and IIS (Internet Information Server)
  • IIS Internet Information Server
  • the sales arranger client terminal 200 and the seller client terminal 300 are generally PCs, but any type of terminals may be used as long as they can be connected to a computer network and conduct server-client communication with the web server, including various communication/computing devices such as laptop computers, mobile communication terminals, and PDAs.
  • the computer network 400 refers to a network connecting the sales arrangement web server with the client terminals.
  • the network may be a closed network, such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network (e.g. Internet) is preferred.
  • the Internet refers to a worldwide, publicly accessible series of interconnected computer networks using TCP/IP and providing various services existing on upper layers, including HTTP (HyperText Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), SNMP (Simple Network Management Protocol), NFS (Network File Service), and NIS (Network Information Service).
  • HTTP HyperText Transfer Protocol
  • Telnet Telnet
  • FTP File Transfer Protocol
  • DNS Domain Name System
  • SMTP Simple Mail Transfer Protocol
  • SNMP Simple Network Management Protocol
  • NFS Network File Service
  • NIS Network Information Service
  • FIG. 2 is a block diagram showing functional components of a sales arrangement web server according to the present invention.
  • the sales arrangement web server 100 includes a member enrollment module 110 for receiving inputted member enrollment information regarding a sales arranger from the sales arranger client terminal or the web server administrator, assigning one of at least two classes to the sales arranger according to the member enrollment information, and storing/managing the result in the sales arranger DB, and a commission calculation module 120 for receiving a signal indicating successful sales arrangements regarding commodities for sale, which have been designated as sales arrangement target commodities by the sales arranger or his/her company and registered in the commodity DB, determining whether or not the sales arranger who has designated the commodities for sale is identical to the sales arranger who has successfully arranged the sale, calculating the commission for the sales arranger based on predetermined rules, and updating the sales arranger DB.
  • a member enrollment module 110 for receiving inputted member enrollment information regarding a sales arranger from the sales arranger client terminal or the web server administrator, assigning one of at least two classes to the sales arranger according to the member enrollment information, and storing/managing the result in the sales arranger DB
  • the database unit 500 includes a sales arranger DB 510 storing information regarding sales arrangers, a commodity DB 520 storing information regarding commodities for sale, which have been registered by sellers to be sold, and a customer DB 530 storing information regarding sales arrangement target customers, to which the commodities are supposed to be sold.
  • a sales arranger DB 510 storing information regarding sales arrangers
  • a commodity DB 520 storing information regarding commodities for sale, which have been registered by sellers to be sold
  • a customer DB 530 storing information regarding sales arrangement target customers, to which the commodities are supposed to be sold.
  • the member enrollment module 110 is adapted to receive inputted member enrollment information from the sales arranger client terminal or the web server administrator, authenticate the information, assign one of at least two (preferably three) classes to the corresponding sales arranger if predetermined conditions are satisfied, enroll the sales arranger, and store the member enrollment information in the sales arranger DB.
  • the member enrollment information includes information regarding the enrolled member's personal status, information regarding predetermined qualifications, information regarding the class desired by the corresponding sales arranger, information regarding the enrollment fee paid by the enrolled member, information regarding at least one customer who has given approval, etc.
  • the present invention seeks to maximize the benefit of sales arrangements by selecting experts acquainted with excellent customers as the sales arrangers. Therefore, members satisfying the enrollment conditions include, but are not limited to, professionals (e.g. attorneys, accountants, doctors), MDRT (Million Dollar Round Table) members (excellent insurance salespeople), financial experts with careers of at least two years with banks or insurance companies, top-level university graduates having a grade above a predetermined level, etc.
  • professionals e.g. attorneys, accountants, doctors
  • MDRT Million Dollar Round Table
  • financial experts with careers of at least two years with banks or insurance companies top-level university graduates having a grade above a predetermined level, etc.
  • the information regarding qualifications may include certificate information regarding whether or not each enrolled member has a nation-issued certificate, employment information proving that each enrolled member has been employed by a company for at least a predetermined period of time, grade/graduation information proving that each enrolled member has graduated a school with a grade above a predetermined level, and official certification information proving that each enrolled member has been endowed with a predetermined qualification (e.g. MDRT) by an official institute.
  • a predetermined qualification e.g. MDRT
  • the member enrollment module may transmit at least one of the certificate information, employment information, grade/graduation information, and official certification information to at least one system interworking with the sales arrangement web server, which is selected from a system of a certificate-issuing institute, a company system, a school system, and an official institute system to authenticate the corresponding member. For example, if an enrolled member is an attorney, the member enrollment module transmits his/her name, attorney registration number, and resident registration number to the external terminal of the bar association, and receives a reply regarding if he/she is a registered one.
  • the member enrollment information is either inputted from the sales arranger client terminal or manually inputted into the web server by the web server administrator.
  • Sales arrangers may be classified into three classes in the following manner: sales arrangers belonging to the first class (VHP class) are entitled to receive the stocks of their company, deal with sellers to designate commodities for sale, register them in the commodity DB of the sales arrangement web server, and receive a commission for arranged sales of the commodities for sale registered in the commodity DB. Sales arrangers belonging to the second class (MIIP class) are entitled to deal with sellers to designate commodities for sale, register them in the commodity DB of the sales arrangement web server, and receive a commission for arranged sales of the commodities for sale registered in the commodity DB. Sales arrangers belonging to the third class (IP class) are entitled to receive a commission for arranged sales of commodities for sale registered in the commodity DB by the sales arrangers belonging to the first or second class or the company.
  • VHP class sales arrangers belonging to the first class
  • MIIP class are entitled to deal with sellers to designate commodities for sale, register them in the commodity DB of the sales arrangement web server, and receive a commission for arranged sales of the
  • An enrolled member can select the desired class at the time of enrollment, and must pay a predetermined enrollment fee, for example, W10,000,000 (Won: Korean monetary unit) for the first class, W5,000,000 for the second class, and W2,000,000 for the third class.
  • W10,000,000 Wi: Korean monetary unit
  • Such a member enrollment fee is a kind of deposit. However, it may be converted into stocks depending on the class; the member may receive a dividend in proportion to the enrollment fee; or the enrollment fee may be used to pay for a service (e.g. lecture, education) provided by the company.
  • a service e.g. lecture, education
  • an enrolled member may provide the web server with at least one piece of customer information, i.e. information regarding those of his/her acquaintances at the time of enrollment, who have agreed to be the target of sales arrangements according to the present invention (i.e. agreed to be potential purchasers of commodities for sales according to the present invention; hereinafter, those people will be referred to as customers).
  • customer information i.e. information regarding those of his/her acquaintances at the time of enrollment, who have agreed to be the target of sales arrangements according to the present invention (i.e. agreed to be potential purchasers of commodities for sales according to the present invention; hereinafter, those people will be referred to as customers).
  • the corresponding sales arranger's personal status information, qualification information, class information, member enrollment fee information, customer information, etc. are stored in the sales arranger DB as data regarding the corresponding sales arranger.
  • a commission field and a performance index field may be automatically created and stored together in each sales arranger's data item.
  • the commission field denotes the amount of commission paid for successfully arranged sales of the corresponding sales arranger.
  • the performance index field contains the value of evaluation of each sales arranger.
  • the commission field and the performance index field values are updated in real time in the DB according to future activities of the corresponding sales arranger, as will be described later in more detail.
  • the member enrollment qualification conditions, the member enrollment fee, and the amount of customer information to be registered may be varied depending on each class.
  • the commission calculation module 120 receives an inputted signal indicating successfully arranged sales of specific commodities for sale, and identifies information regarding the commodities, information regarding the commodity designator who has designated the commodities, and information regarding the sales arranger who has successfully arranged the sales. If the sales arranger who has designated the commodities for sale (commodity designator) is identical to the sales arranger who has successfully arranged the sales, the commission calculation module 120 applies a first commission ratio for the entire amount of arranged sales to calculate the commission for the sales arranger who has successfully arranged the sales and update the commission field value in the sales arranger DB.
  • the commission calculation module 120 applies a second commission ratio for the entire amount of arranged sales to calculate the commission for the sales arranger who has successfully arranged the sales and update the commission field value in the sales arranger DB.
  • the first commission ratio corresponds to 5-15%, preferably 10%, of the amount of arranged sales.
  • the second commission ratio corresponds to 2.5-7.5%, preferably 5%, of the amount of arranged sales, but the second commission ratio must be smaller than the first commission ratio.
  • the commission ratios may be varied if necessary.
  • MIIP MIIP
  • the data regarding respective commodities for sale in the commodity DB must include commodity designator information regarding who (sales arranger or company) has designated the commodities.
  • the commission calculation module checks information regarding the corresponding sales arranger and information regarding the corresponding commodities for sale, and refers to the commodity DB to confirm if the commodity designator is identical to the commodity arranger.
  • the web server may further include a performance index calculation module for calculating the performance index of each sales arranger based on at least one of the commission field value for a predetermined period of time, the amount of approved customer information registered in the customer DB by the sales arranger, and the number/class of sales arrangers enrolled by his/her effort, and storing the performance index in the sales arranger DB as a performance index field value.
  • the performance index which is used as an item for evaluating the quality of the corresponding sales arranger, may be used to raise the class without an additional enrollment fee if the performance index is above a predetermined threshold.
  • the web server may further include a member enrollment fee update module 140 so that, when a signal is received to inform that a specific sales arranger has been provided with a company service, such as education (lecture) or sales information provision, the value of the member enrollment field regarding the sales arranger is decreased according to the number of provisions and the type of the company provided service.
  • a company service such as education (lecture) or sales information provision
  • the company service includes, but is not limited to, provision of commodities and services, marketing education, circulation network provision, customer information provision, human network provision, oversea market information provision, etc.
  • the sales arranger may receive a service (e.g. education) from the company in addition to his/her own sales arrangements, and the member enrollment fee paid at the time of enrollment may be used to pay for the service.
  • a service e.g. education
  • the member enrollment fee update module reduces the member enrollment fee field value of the sales arranger in the DB by subtracting W300,000 (W 100,000x3 hours) from W2,000,000 (the resulting value is W170,000).
  • Sales arrangers belonging to the first class may be endowed with the company's stocks in proportion to all or some of the paid member enrollment fee.
  • a stock field may be added to the items of sales arrangers belonging to the first class (VHP) in the sales arranger DB to provide information regarding the amount of stocks provided by the company.
  • the stock field may include a stock number field regarding the number of provided stocks and a stockholder dividend field.
  • the value of the stock field may be updated/stored according to at least one of the company's profits at a specific point in time and the performance index of the sales arrangers.
  • the sales arrangement web server may further include a class change module 130 so that, when the performance index field value of a specific sales arranger is above a threshold, his/her class is changed automatically or when the sales arranger approves/ requests the class change.
  • the class change module checks data in the sales arranger DB at a predetermined cycle and confirms if there is any sales arranger having a performance index above a threshold for determining a change into the upper class. If so, the class changer module informs the client system of the corresponding sales arranger. When the sales arranger consents, the class change module updates the DB to change his/her class. It is also possible to automatically change the class without notifying the sales arranger or without an approval.
  • the class change module changes the class of the corresponding sales arranger regardless of whether or not an additional member enrollment fee is paid.
  • the performance index is determined based on the commission for arranged sales, the amount of customer information provided by each sales arranger, and the number/ class of other sales arrangers enrolled by the sales arranger. Therefore, the above- mentioned class change encourages each sales arranger to arrange more sales, register more customer information in the DB, or enroll other sales arrangers.
  • the central idea of the sales arrangement method according to the present invention lies in the fact that, besides the conventional objectives of simply encouraging sales arrangements for commissions, it is also aimed to enrich the customer DB by providing excellent customer information. This makes it possible to establish an excellent, extensive customer DB.
  • the member enrollment module, the commission calculation module, and the class change module are implemented by a predetermined program or software for conducting the above-mentioned functions, including languages such as C, C++, Java, Visual Basic, Visual C, etc.
  • FIG. 3a shows the data structure of a sales arranger dB constituting a database unit according to the present invention.
  • the sales arranger DB 510 may include, but is not limited to, a general personal status information field 511 regarding each sales arranger's name, resident registration number, address, etc.; a commission field 512 regarding commissions calculated and updated according to the amount of arranged sales; a class field 513; a member enrollment fee field 514; a performance index field 515; a registered customer information field 516; a stock field 517; etc.
  • the commission field 512 is used by the commission calculation module of the web server to calculate and update/store commissions based on the first to third commission ratios according to the present invention, as well as the amount of arranged sales, every time a signal is received indicating sales successfully arranged by the corresponding sales arranger.
  • the class field 513 is determined based on items selected by sales arrangers at the time of member enrollment. According to an exemplary embodiment of the present invention, the class field 513 stores/manages information regarding one of the first class (VHP), members of which are entitled to designate commodities for sale, arrange sales, and receive the company's stocks, the second class (MIIP), members of which are entitled to designate commodities for sale and arrange sales, and the third class (IP), members of which are solely entitled to arrange sales.
  • VHP first class
  • MIIP members of which are entitled to designate commodities for sale and arrange sales
  • IP third class
  • the member enrollment fee field 514 contains information regarding enrollment fees paid by sales arrangers at the time of member enrollment.
  • the enrollment fee for the first class is W10,000,000; the enrollment fee for the second class is W5,000,000; and the enrollment fee for the third class is W2,000,000, but the fees are not limited to these values.
  • the member enrollment fee field may be decreased and updated according to the type and the number of provisions of the company service. If the company's profits are distributed as a dividend for each class, the member enrollment fee field may be increased as much as the dividend.
  • the member enrollment fee field may be managed so that, when a sales arranger wants to discontinue the member enrollment, the remaining member enrollment fee is paid back.
  • the performance index field 515 is calculated according to the corresponding sales arranger's commission field value, the amount of customer information, the number and class of sales arrangers enrolled by the sales arranger, etc.
  • the performance index field 515 is either calculated/updated every time the commission field value or the registered customer information is changed or calculated/updated periodically.
  • the performance index field value may be used as basic data for distributing the company's profits as a dividend and/or changing the class of the sales arranger at a later time.
  • the registered customer information field 516 contains customer information registered/stored in the customer DB when the sales arranger is enrolled. It can be said that the customers enumerated in the field 516 are the target of sales of commodities according to the present invention. Therefore, the customer information must be registered/stored with the approval of each customer in this regard.
  • the web server may automatically transmit an SMS message, mail, or a voice call to the cellular phone, mail account, or wired telephone based on the registered customer information. If it is confirmed later that a sales arranger has registered customer information without approval of a customer, it is preferred to discontinue the member enrollment of the sales arranger or reduce his/her performance index field value as a penalty.
  • the customer information field 516 may include the corresponding customer's personal status information, including his/her name, contact, position (occupation), etc.
  • the stock field 517 is assigned only to first-class members according to an embodiment of the present invention.
  • the stock field 517 stores information regarding stocks given by the company according to the enrollment fee paid at the time of member enrollment or the amount of customer information.
  • the stock field 517 may include a stock number field, a dividend field, etc.
  • the sales arranger data may have other field values, if necessary, such as a designated commodity field storing information regarding commodities designated by the corresponding sales arranger, a successfully sold commodity field storing information regarding commodities, the sales of which have been successfully arranged by the corresponding sales arranger, etc.
  • FIG. 3b shows the data structure of a commodity DB constituting a database unit according to the present invention.
  • the commodity DB 520 may include a commodity name field 521 enumerating their names, a commodity price field 522; a seller field 523; a total desired sales field 524; a remaining amount field 525; a commodity designator field 526; a sales particulars field 527 indicating sales arrangers who have successfully arranged sales of corresponding commodities for sales and the amount of sales; etc.
  • the commodity name field 521 stores/manages the specific name of commodities registered for sale.
  • the commodity price field 522 stores price information regarding the unit price or manufacturing cost of commodities for sale.
  • the seller field 523 stores information regarding sellers, such as manufacturers or distributors of commodities for sale.
  • the total desired sales field 524 stores the total amount of commodities for sale designated by the company or sales arrangers.
  • the remaining amount field 525 updates/stores the remaining amount, which is obtained by subtracting the amount of sales arranged successfully until the present time from the total amount of desired sales, in real time or periodically.
  • the commodity designator field 526 stores/manages information regarding who (i.e. company or a specific sales arranger) has designated corresponding commodities for sale.
  • the commodity designator field 526 is used as a parameter for determining which of the first to third commission ratios should be applied when each sales arrangement is conducted.
  • the sales particulars field 527 indicates in detail the sales arranger who has successfully arranged sales of corresponding commodities for sales and the amount of arranged sales.
  • the commodity DB may include and manage other fields, if necessary.
  • commodities for sale are not limited to tangible products (e.g. TVs, cars), but encompass service -providing products (e.g. travel products, insurance products).
  • the commodity DB is established inside the web server, and commodities for sale are registered in the commodity DB based on data transmitted from the seller client ter minal or the sales arranger client terminal or based the web server administrator's input.
  • each seller client terminal may have its own commodity DB established therein, which interworks with the server via the computer network, if necessary.
  • the customer DB 530 constituting the database unit according to the present invention has a data structure for storing information regarding at least one customer for each sales arranger.
  • Each customer information may include a personal status information field containing the customer's name, address, contact (telephone number), and mail address, and a confirmation field indicating whether or not the customer has consented to be a target of sales arrangements according to the present invention.
  • FIG. 4 is a flowchart showing the overall flow of a sales arrangement method according to the present invention.
  • the sales arrangement method according to the present invention utilizes a sales arrangement web server interworking with at least one sales arranger client terminal and at least seller client terminal via a computer network (e.g. Internet), as shown in FIG. 1.
  • a computer network e.g. Internet
  • the sales arrangement web server receives member enrollment information regarding an enrolled member, which is inputted into the sales arranger client terminal or the web server itself (S410).
  • the sales arranger web server authenticates information regarding qualification requirements contained in the member enrollment information by itself or under cooperation with an external system. If successfully authenticated, the corresponding member is enrolled as a sales arranger belonging to one of first to third classes, and the result is stored in the sales arranger DB (S420). This process is the member enrollment step, details of which will be described later in more detail with reference to FIG. 5.
  • the web server stores information regarding commodities for sale, which is inputted into the seller client terminal, the sales arranger client terminal, or the web server itself, in the commodity DB (S430).
  • the web server determines if the sales arranger who has designated the corresponding commodities for sale is identical to the sales arranger who has successfully arranged the sales by means of the commission calculation module (S450). If they are identical, the first commission ratio is applied to calculate the commission for the sales arranger who has successfully arranged the sales and update/store the DB (S460). If they are different, the second or third commission ratio is applied to calculate the commission for the sales arranger who has successfully arranged the sales and update/store the DB (S470).
  • the commission field value or the performance index field value of each sales arranger is compared with a threshold to determine whether or not to raise the class of the corresponding sales arranger (S480). If it is confirmed as a result of the comparison that the commission field value or the performance index field value of the sales arranger is above the threshold, the DB is updated to increase the class field value of the sales arranger with his/her approval or automatically (S490). Although a predetermined additional member enrollment fee is necessary to raise the class, no additional member enrollment fee is preferably required to raise the class through steps S480 and S490.
  • FIG. 5 is a flowchart of a detailed enrollment process of the sales arrangement method according to the present invention.
  • the sales arrangement web server receives member enrollment information regarding an enrolled member, which is inputted into the sales arranger client terminal or the web server itself (S510).
  • the member enrollment information may include information regarding predetermined qualifications, information regarding the class desired by the corresponding sales arranger, information regarding the member enrollment fee paid by the enrolled member, information regarding at least one customer who has given approval, etc.
  • the information regarding predetermined qualifications includes certificate information regarding whether or not the enrolled member has a nation-issued certificate, employment information proving that the enrolled member has been employed by a company for at least a predetermined period of time, grade/graduation information proving that the enrolled member has graduated a school with a grade above a predetermined level, official certification information proving that the enrolled member has been endowed with certification (e.g. MDRT) from an official institute, etc.
  • the sales arrangement web server conducts authentication regarding the member enrollment information.
  • the web server administrator conducts authentication/determination with reference to a confirmation document, which is submitted off-line or which is transmitted via the computer network, and inputs the result into the web server.
  • the authentication process may be conducted automatically online.
  • the sales arrangement web server transmits the above-mentioned information regarding predetermined qualifications contained in the member enrollment information, i.e. certificate information, employment information, grade/graduation information, official certification information, etc. to an authentication institute system interworking with the web server, e.g. a system of a certificate-issuing institute, a company system, a school system, or an official institute system (S520).
  • the web server receives the authentication result from the system (S530).
  • the web server receives inputted settlement information regarding the member enrollment fee paid by the enrolled member (S540), and confirms if the paid member enrollment fee is identical to the reference enrollment fee determined for the class selected and desired by the enrolled member (S550).
  • the web server enrolls the corresponding member as a sales arranger and assigns a member ID, a password, etc.
  • the web server creates sales arranger data including various pieces of information regarding the corresponding sales arranger (general personal status information such as his/her name, resident registration number, and address; commission information; class information; member enrollment fee information; performance index information; registered customer information; information regarding stocks allocated to first-class members; etc.), and stores the data in the sales arranger DB (S570).
  • the customer information inputted in this process may be stored in a separate DB, i.e. customer DB. If the enrolled member has designated and registered commodities for sale concurrently with the enrollment, the particulars may be stored in the commodity DB (S580).
  • the system and method for arranging sales according to the present invention can be used to classify excellent sales arrangers into at least two classes according to predetermined requirements, enroll them, and automatically calculate the commission for online sales arrangements so that sales arrangements in electronic commerce environments are facilitated.
  • approved customer information is received from the computer of each sales arranger and is continuously stored/managed in the customer DB so that, by automatically securing the pool of customers (sales arrangement targets), the merits of sales arrangements are doubled.
  • the performance index of each sales arranger is calculated based on the commission or the amount of provided customer information, and is used to raise the class of the corresponding sales arranger. Sales arrangers belonging to upper classes are given some of the company's stocks, or the company's profits for a predetermined period of time are distributed to corresponding sales arrangers according to the performance index. Therefore, the sales arranges are encouraged to arrange more sales or provide more customer information. This maximizes the profits of both the company and individual sales arrangers.

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Abstract

L'invention concerne un procédé et un système d'organisation de ventes en ligne. Les organisateurs de ventes répondant à des exigences prédéterminées sont classés en au moins deux classes et engagés en ligne. Lorsque ces organisateurs de ventes appartenant aux classes respectives ont organisé des ventes, la commission pour les ventes organisées est calculée pour chaque classe et est stockée/gérée. L'indice de rendement de chaque organisateur de ventes est calculé sur la base de la somme d'informations sur les clients approuvées transmises par chaque organisateur de ventes, de la somme des droits d'inscription des membres payés au moment de l'inscription, de la somme des commissions accumulées pour un laps de temps prédéterminé, du nombre/de la classe des organisateurs de ventes impliqués dans l'effort, etc. Suivant l'indice de rentabilité, la classe de chaque organisateur de ventes est déterminée ou est augmentée. Les organisateurs de ventes des classes supérieures reçoivent une partie des actions de l'entreprise, ou les bénéfices de l'entreprise pour un laps de temps prédéterminé sont distribués selon l'indice de rentabilité des organisateurs de ventes correspondants. Les commissions pour les organisateurs de ventes des classes respectives sont calculées différemment et l'indice de rentabilité est utilisé pour augmenter la classe des organisateurs de ventes. Les organisateurs de ventes des classes supérieures reçoivent une partie des actions de l'entreprise, ou les bénéfices de l'entreprise pour un laps de temps prédéterminé sont distribués selon l'indice de rentabilité des organisateurs de ventes correspondants. Ainsi, les organisateurs de ventes sont encouragés à organiser plus de ventes ou à fournir plus d'informations sur les clients. Cela augmente au maximum les bénéfices à la fois de l'entreprise et des organisateurs de ventes individuels. En outre, les informations sur les clients approuvées sont transmises par l'ordinateur de chaque organisateur de vente et continuellement stockées/gérées dans la BD des clients. Ainsi, grâce à une sécurisation automatique de l'ensemble des clients (cibles des organisateurs de ventes), le bien-fondé des organisations de ventes est doublé.
PCT/KR2007/002528 2007-05-23 2007-05-23 Procédé et système d'organisation de ventes par communication en ligne WO2008143373A1 (fr)

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AU2012291475B2 (en) * 2011-07-29 2014-08-14 Rakuten Group, Inc. Reservation management device, reservation management method, reservation management program, and computer-readable recording medium storing program for same
CN106154198A (zh) * 2016-06-01 2016-11-23 国网河北省电力公司电力科学研究院 一种直流在线监测设备性能指标的检测方法
US11282101B2 (en) 2020-07-09 2022-03-22 KwikClick, LLC System for commissions for multilevel marketing
CN115357417A (zh) * 2022-10-21 2022-11-18 深圳美云集网络科技有限责任公司 商品的信息处理方法及相关装置
US11587154B2 (en) 2020-07-09 2023-02-21 KwikClick, LLC Product-based trees for online store
US11593827B2 (en) 2020-05-06 2023-02-28 KwikClick, LLC Synergy rules for distributed product or service
US11763331B2 (en) 2020-07-09 2023-09-19 KwikClick, LLC Enhancing existing social media network from data

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2012291475B2 (en) * 2011-07-29 2014-08-14 Rakuten Group, Inc. Reservation management device, reservation management method, reservation management program, and computer-readable recording medium storing program for same
CN106154198A (zh) * 2016-06-01 2016-11-23 国网河北省电力公司电力科学研究院 一种直流在线监测设备性能指标的检测方法
CN106154198B (zh) * 2016-06-01 2019-01-25 国网河北省电力公司电力科学研究院 一种直流在线监测设备性能指标的检测方法
US11593827B2 (en) 2020-05-06 2023-02-28 KwikClick, LLC Synergy rules for distributed product or service
US11282101B2 (en) 2020-07-09 2022-03-22 KwikClick, LLC System for commissions for multilevel marketing
US11587154B2 (en) 2020-07-09 2023-02-21 KwikClick, LLC Product-based trees for online store
US11763331B2 (en) 2020-07-09 2023-09-19 KwikClick, LLC Enhancing existing social media network from data
CN115357417A (zh) * 2022-10-21 2022-11-18 深圳美云集网络科技有限责任公司 商品的信息处理方法及相关装置

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