WO2008139143A1 - Système et méthode d'acquisition et de traitement de données - Google Patents

Système et méthode d'acquisition et de traitement de données Download PDF

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Publication number
WO2008139143A1
WO2008139143A1 PCT/GB2008/001569 GB2008001569W WO2008139143A1 WO 2008139143 A1 WO2008139143 A1 WO 2008139143A1 GB 2008001569 W GB2008001569 W GB 2008001569W WO 2008139143 A1 WO2008139143 A1 WO 2008139143A1
Authority
WO
WIPO (PCT)
Prior art keywords
data
billboard
processing
datagram
advertising campaigns
Prior art date
Application number
PCT/GB2008/001569
Other languages
English (en)
Inventor
Philip Wesby
Original Assignee
Philip Wesby
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Philip Wesby filed Critical Philip Wesby
Priority to EP08737175A priority Critical patent/EP2156391A1/fr
Publication of WO2008139143A1 publication Critical patent/WO2008139143A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the current invention relates to a system and method for data acquisition and processing which may be used for optimising product advertising such as displayed on interior or outside advertising billboards and or electronic signage wherein encoded datagrams may be associated with and or incorporated into the billboard or signage advertising display.
  • the invention relates to a system and method for capturing and or processing stored or received datagram images using a device such as a mobile phone or PDA or fixed line device.
  • a device such as a mobile phone or PDA or fixed line device.
  • the word datagram can mean a complex pixellated image or a picture image comprising embedded patterns of polygons, or a bar code or a combination of characters and or lines and or polygons or any combination of these.
  • the datagram may comprise a complex black and white or colour pixellated image and or a bar code and or an image of a company logo.
  • Each datagram may be unique or may comprise a unique coding such as a number or character string or billboard ID or it may be positioned on the billboard such that the captured datagram can be determined to be associated with a particular billboard and thereby identify the location of the billboard.
  • the location of the device which captures the image such as a GPS- enabled mobile phone may be determined using geo-tracking such as via GPS or other suitable location technology and thereby determine the location of the billboard. Additional data such as time of day and date of the datagram acquisition may also be transmitted as well as the ID and or phone number and or IP address of the device capturing the datagram.
  • the invention may be used to determine the type of billboards and or signage and or the location of billboards and or signage which generate the highest interest from consumers.
  • the invention may be used to optimise advertising campaigns and provide conversion tracking capability to printed and or electronically displayed advertising media.
  • the invention also has direct application to printed advertisements in magazines and newspapers and can provide a measure of conversion tracking for such advertising campaigns also and be used to optimise their effectiveness by identifying those publications which generate the greatest response.
  • the current invention can be considered as key inventive extensions of this technology towards the use of the encoded datagram capturing or receiving device - the wireless or fixed line terminal - as a means to determine which advertising media and or which billboards or signage are best located and thereby generate the most interest from consumers.
  • the mobile phone is becoming the essential primary and central communications device which is capable of capturing images using camera technology as well as receiving emails.
  • the increasing resolution of camera technology is also making the transmission of image data across the network more acceptable.
  • Today mobile phones, PDAs and multimedia computers comprise remarkable processing capability and these may also comprise self location capability such as GPS and network location determination capability such as cell-ID and E-OTD.
  • This location capability may be additionally used to create a geo-trace or location of a device at a particular time or when the device is performing a particular task. Data about a device's location may be used for various marketing-related activities such as to determine where a subscriber or consumer registered a particular interest in a product or service.
  • a server which may comprise image recognition software such as stenography software and or image processing software similar to vehicle number plate recognition software which has the capability to accommodate for the angles and or orientations at which datagrams may be captured and to read and or decode the captured datagrams successfully.
  • Certain of the foregoing and related objects are readily-attained according to the present invention by the provision of a novel system and method for data acquisition and processing which makes use of capturing datagrams and which can form the basis for optimising the effectiveness of billboard and or electronic signage advertising campaigns.
  • the invention is equally applicable to advertising campaigns run in newspapers and magazines and on TV and may be used to determine which publications generate the greatest interest from consumers through conversion tracking.
  • advertising campaigns can be optimised in cost and effectiveness by determining many factors from the data generated through the capture of datagrams such as the time of day and the location of the advertisement and the type of publication.
  • Ongoing campaigns may be optimised by restricting advertisements for particular products to those locations which are identified from the invention to locations which generate the greater response.
  • Datagrams associated with particular advertisements are captured and transmitted to a remote server or a video link is set up between the device and a remote server and data from the datagram is transferred and processed by the said server.
  • the server builds differential datasets which may be used for direct- to-consumer product marketing.
  • FIG. 1 illustrates a schematic showing how a datagram associated with an advertisement can be captured using a device to download to a server or connect to the server via video-link according to one embodiment of the invention.
  • FIG. 2 illustrates a schematic showing the sequence of steps involved in processing the received datagram and ID data to build a differential archive according to one embodiment of the invention.
  • FIG.l therein illustrated is a schematic of one example showing how a datagram is captured and transmitted to a remote server for processing according to one embodiment of the current invention.
  • An advert (101) is shown comprising some text and an associated datagram (102).
  • the datagram may comprise image information and or a barcode and or a company logo.
  • the capturing process may be completed by the capturing device
  • the device (103) may comprise an application which can verify the image quality of the datagram, such as being able to read a particular feature of the datagram, and or the transmission results in a message being received from the remote server confirming that the capture was successful and or a continuous video link processes the image and the application or the remote server may close the video link when the capture process is completed.
  • the datagram and additional identification data is sent over a wireless network
  • the device may be a fixed line device.
  • the datagram and identification data are received by a remote data processing server (105) which comprises image processing capability such as stenography image processing capability and or image processing capability such as that used for recognising vehicle licence plate numbers within a visual field where the images may be at different angles and at different sizes and in different places within the visual field.
  • image processing capability such as stenography image processing capability and or image processing capability such as that used for recognising vehicle licence plate numbers within a visual field where the images may be at different angles and at different sizes and in different places within the visual field.
  • a message may be sent back to the capturing device to confirm that the datagram has been received and or a software application may be sent to the device and or a data message comprising a product token such as a special offer may be transmitted to the capturing device or to an email address associated with the subscription of the device.
  • Identification data transmitted with the datagram is stored in a data archive (106).
  • This identification data may comprise one or more of the following data types: advertising type, advertising campaign identity, product identity, billboard location or publication identity, subscriber identity, subscriber gender, subscriber age, device location (such as via GPS or via cell-ID or E-OTD), time of day, date, and device make and model, and the like.
  • the data archive may index different attributes of the data to create a differential data archive such that ongoing and future advertising campaigns may target consumers for a direct-to-consumer marketing campaign based upon data mining one or more of these stored data attributes. For example, participation in a datagram advertising promotion will comprise an x opt-in' clause such that consumers will have given permission for their details to be stored to allow them to be contacted for other offers.
  • Knowing the location of the capturing device such as via GPS and or the location of a particular billboard and or the identity of a publication via unique identification data stored within the datagram makes possible a key advantage of the current invention, namely the determination of those advertising locations or publications which generate the highest conversion tracking or registrations of consumer interest.
  • the remote server also stores information about conversion tracking which can subsequently be used to design more effective advertising campaigns at lower cost by restricting the placement of advertisements to the most effective locations and publications.
  • FIG.2 Now with reference to FIG.2 is shown the sequence of steps involved in processing the received datagram and ID data to build a differential archive according to one embodiment of the invention.
  • the captured datagram is transmitted over a video link and or transmitted as a data file to be processed by a server (201).
  • a server (201)
  • this is done either using a separate application running on the capturing device and sending an MMS message or by video-linking to a real-time processing application which verifies that the image can be successfully read.
  • an acknowledgement signal is sent back to the capturing device.
  • Any real-time image processing may be performed using software similar to vehicle licence plate recognition software in order to compensate for differing angles of the image and any changes or distortion of the image due to the orientation of the capturing device.
  • This data may include time of capture, phone number and or IP address of device, gender, age, location, and advertising campaign identity, billboard location and or publication identity, and the like.
  • a differential archive is then built which can be used for marketing products and services to consumers according to particular data attributes of their identity and the original product that they registered an interest in.
  • an advertising campaign may be linked to a promotion with another commercial partner such that after participating in a campaign by capturing a datagram, a consumer may be sent a token to be used with the other commercial partner such as 20% off the price of a product or service.
  • geo- tracing data such as cell-ID or E-OTD may be used to determine when an "opted- in' consumer is near to a particular store or restaurant and then send a token at that moment to the consumer for use in that store or restaurant.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention porte sur un système et une méthode d'acquisition et de traitement de données pouvant constituer une façon d'optimiser la publicité sur des produits, en utilisant par exemple des panneaux d'affichage intérieurs et extérieurs ou une signalisation électronique. Des images de datagramme codées associées à la publicité d'un panneau d'affichage peuvent être captés à l'aide d'un téléphone portable, d'un PDA ou d'un poste fixe. Le datagramme peut comprendre une image de pixels complexe en noir et blanc ou en couleur ou un code barres ou l'image du logo d'une entreprise. Le datagramme est ensuite transmis à un serveur distant qui le décode. Chaque datagramme peut être unique ou peut comprendre un codage unique tel qu'un numéro ou une chaîne de caractères ou l'ID du panneau d'affichage ou il peut être placé sur le panneau d'affichage pour qu'on puisse déterminer s'il faut l'associer à un panneau d'affichage particulier et ainsi identifier l'emplacement du panneau d'affichage. En variante, l'emplacement du dispositif qui capte l'image par exemple un téléphone portable GPS peut être déterminé en utilisant le géo-tracking du GPS ou d'autres technologies de localisation pour déterminer l'emplacement du panneau d'affichage. Des données supplémentaires comme l'heure et la date de l'acquisition du datagramme peuvent aussi être transmises avec l'ID du dispositif de capture du datagramme. L'invention peut servir à déterminer le type de panneaux d'affichage et ou l'emplacement des panneaux d'affichage qui présentent le plus fort intérêt pour le consommateur. L'invention peut par ailleurs servir à optimiser des campagnes publicitaires et offrir une capacité de conversion de poursuite vers des supports imprimés ou électroniques d'affichage. L'invention comporte en outre des applications directes pour la publicité imprimée dans les magasines et journaux et peut offrir une certaine capacité de conversion en vue de l'optimisation de l'efficacité d'une campagne publicitaire.
PCT/GB2008/001569 2007-05-15 2008-05-07 Système et méthode d'acquisition et de traitement de données WO2008139143A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP08737175A EP2156391A1 (fr) 2007-05-15 2008-05-07 Système et méthode d'acquisition et de traitement de données

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0709294A GB0709294D0 (en) 2007-05-15 2007-05-15 System and method for data acquisition and processing
GB0709294.3 2007-05-15

Publications (1)

Publication Number Publication Date
WO2008139143A1 true WO2008139143A1 (fr) 2008-11-20

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PCT/GB2008/001569 WO2008139143A1 (fr) 2007-05-15 2008-05-07 Système et méthode d'acquisition et de traitement de données

Country Status (3)

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EP (1) EP2156391A1 (fr)
GB (1) GB0709294D0 (fr)
WO (1) WO2008139143A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2011101398B4 (en) * 2011-10-31 2012-04-26 Talbot, Phillip David Electronic Promotional System
WO2012102907A2 (fr) * 2011-01-14 2012-08-02 CHANG, John S.M. Systèmes et procédés pour une expérience augmentée de produits et de matériels de commercialisation à l'aide de codes à barres
BE1020697A3 (nl) * 2012-05-21 2014-03-04 Vici International Bv Met Beperkte Aanprakelijkheid Codering voor kledingstukken.
ITUB20152218A1 (it) * 2015-07-16 2017-01-16 S E M Servizi Editoriali Milano S P A Sistema e metodo di controllo affissioni per manifesti

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6311214B1 (en) * 1995-07-27 2001-10-30 Digimarc Corporation Linking of computers based on optical sensing of digital data
US6375078B1 (en) * 1990-09-11 2002-04-23 Metrologic Instruments, Inc. Universal transaction machine for carrying out information-related transactions using html-encoded documents embodying transaction-enabling java-applets automatically launched and executed in response to reading code symbols
EP1304892A2 (fr) * 2001-10-16 2003-04-23 Nortel Networks Limited Dissemination d informations
EP1587014A1 (fr) * 2004-04-16 2005-10-19 Pitney Bowes Inc. Procédé et dispositif pour utiliser une caméra cellulaire dans des transactions

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6375078B1 (en) * 1990-09-11 2002-04-23 Metrologic Instruments, Inc. Universal transaction machine for carrying out information-related transactions using html-encoded documents embodying transaction-enabling java-applets automatically launched and executed in response to reading code symbols
US6311214B1 (en) * 1995-07-27 2001-10-30 Digimarc Corporation Linking of computers based on optical sensing of digital data
EP1304892A2 (fr) * 2001-10-16 2003-04-23 Nortel Networks Limited Dissemination d informations
EP1587014A1 (fr) * 2004-04-16 2005-10-19 Pitney Bowes Inc. Procédé et dispositif pour utiliser une caméra cellulaire dans des transactions

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012102907A2 (fr) * 2011-01-14 2012-08-02 CHANG, John S.M. Systèmes et procédés pour une expérience augmentée de produits et de matériels de commercialisation à l'aide de codes à barres
WO2012102907A3 (fr) * 2011-01-14 2013-01-17 CHANG, John S.M. Systèmes et procédés pour une expérience augmentée de produits et de matériels de commercialisation à l'aide de codes à barres
US8584931B2 (en) 2011-01-14 2013-11-19 John S.M. Chang Systems and methods for an augmented experience of products and marketing materials using barcodes
AU2011101398B4 (en) * 2011-10-31 2012-04-26 Talbot, Phillip David Electronic Promotional System
BE1020697A3 (nl) * 2012-05-21 2014-03-04 Vici International Bv Met Beperkte Aanprakelijkheid Codering voor kledingstukken.
ITUB20152218A1 (it) * 2015-07-16 2017-01-16 S E M Servizi Editoriali Milano S P A Sistema e metodo di controllo affissioni per manifesti

Also Published As

Publication number Publication date
GB0709294D0 (en) 2007-06-20
EP2156391A1 (fr) 2010-02-24

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