WO2008130269A3 - Method for automatically disseminating advertising messages taking into consideration the location of a user and good and service advertisers and a system for carrying out said method - Google Patents

Method for automatically disseminating advertising messages taking into consideration the location of a user and good and service advertisers and a system for carrying out said method Download PDF

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Publication number
WO2008130269A3
WO2008130269A3 PCT/RU2008/000114 RU2008000114W WO2008130269A3 WO 2008130269 A3 WO2008130269 A3 WO 2008130269A3 RU 2008000114 W RU2008000114 W RU 2008000114W WO 2008130269 A3 WO2008130269 A3 WO 2008130269A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
user
consideration
messages
advertising messages
Prior art date
Application number
PCT/RU2008/000114
Other languages
French (fr)
Russian (ru)
Other versions
WO2008130269A2 (en
Inventor
Oleg Olegovich Teterin
Original Assignee
Obshchestvo S Ogranichennoy Ot
Oleg Olegovich Teterin
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Obshchestvo S Ogranichennoy Ot, Oleg Olegovich Teterin filed Critical Obshchestvo S Ogranichennoy Ot
Publication of WO2008130269A2 publication Critical patent/WO2008130269A2/en
Publication of WO2008130269A3 publication Critical patent/WO2008130269A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/222—Monitoring or handling of messages using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention relates to systems for advertising goods and services by disseminating advertising and information messages via telecommunications channels. Said invention makes it possible to increase the advertising efficiency by encouraging a mobile terminal user to look it through, to personalise delivered advertising information for the mobile terminal user taking into consideration his actual location and the location of points of sale and provision of advertised goods and services. The inventive method consists in recording the mobile communication terminal user and the advertisers in a system for automatically disseminating advertising messages and in forming corresponding classification indexes. The advertising information, which is selected from the stored advertising information, is transmitted and supplied to the mobile communication terminal of the user upon the transmission of a request to connect to a destination communication device. The actual location of the mobile communication terminal user is additionally determined. The inventive method also consists in forming a package of advertising messages containing at least one advertising message, taking into consideration the classification indexes of said user and his actual location, in generating requests for receiving said packages of advertising messages by the user and, when the possibility of receiving the packages of advertising messages is confirmed, in transmitting said packages of advertising messages to the subscriber's mobile device.
PCT/RU2008/000114 2007-02-28 2008-02-28 Method for automatically disseminating advertising messages taking into consideration the location of a user and good and service advertisers and a system for carrying out said method WO2008130269A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2007107484/09A RU2007107484A (en) 2007-02-28 2007-02-28 METHOD FOR AUTOMATED DISTRIBUTION OF ADVERTISING MESSAGES TAKING INTO ACCOUNT THE LOCATION OF THE USER OF ADVERTISERS OF GOODS AND SERVICES AND THE SYSTEM FOR ITS IMPLEMENTATION
RU2007107484 2007-02-28

Publications (2)

Publication Number Publication Date
WO2008130269A2 WO2008130269A2 (en) 2008-10-30
WO2008130269A3 true WO2008130269A3 (en) 2009-01-22

Family

ID=39866415

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2008/000114 WO2008130269A2 (en) 2007-02-28 2008-02-28 Method for automatically disseminating advertising messages taking into consideration the location of a user and good and service advertisers and a system for carrying out said method

Country Status (2)

Country Link
RU (1) RU2007107484A (en)
WO (1) WO2008130269A2 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9959547B2 (en) 2008-02-01 2018-05-01 Qualcomm Incorporated Platform for mobile advertising and persistent microtargeting of promotions
US9111286B2 (en) 2008-02-01 2015-08-18 Qualcomm, Incorporated Multiple actions and icons for mobile advertising
EA013294B1 (en) 2008-09-26 2010-04-30 Алексей Анатольевич ИВАНЧИКОВ Method for exchanging voice messages between a driver and a transport user
US9204250B2 (en) 2013-02-20 2015-12-01 Howard Lefkowitz Personally attended service notification based on temporal and spatial proximity

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2192049C1 (en) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Method for distributing publicity information messages
US20030004808A1 (en) * 2000-11-22 2003-01-02 Mehdi Elhaoussine Method and system for receiving, storing and processing electronic vouchers with a mobile phone or a personal digital assistant
EP1510955A2 (en) * 2003-08-27 2005-03-02 Nec Corporation Mobile terminal, electronic advertising system and display method using the mobile terminal, advertising display program, and advertising display support program
US20050227679A1 (en) * 2004-04-13 2005-10-13 Global Direct Management Corp. Method and system of advertising in a mobile communication system
RU2263412C2 (en) * 2000-01-11 2005-10-27 Нокиа Корпорейшн Method for determining position of mobile station in communication system

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2263412C2 (en) * 2000-01-11 2005-10-27 Нокиа Корпорейшн Method for determining position of mobile station in communication system
US20030004808A1 (en) * 2000-11-22 2003-01-02 Mehdi Elhaoussine Method and system for receiving, storing and processing electronic vouchers with a mobile phone or a personal digital assistant
RU2192049C1 (en) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Method for distributing publicity information messages
EP1510955A2 (en) * 2003-08-27 2005-03-02 Nec Corporation Mobile terminal, electronic advertising system and display method using the mobile terminal, advertising display program, and advertising display support program
US20050227679A1 (en) * 2004-04-13 2005-10-13 Global Direct Management Corp. Method and system of advertising in a mobile communication system

Also Published As

Publication number Publication date
WO2008130269A2 (en) 2008-10-30
RU2007107484A (en) 2008-09-10

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