WO2008080293A1 - A method and a system for realizing the interactive information through the multimedia - Google Patents

A method and a system for realizing the interactive information through the multimedia Download PDF

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Publication number
WO2008080293A1
WO2008080293A1 PCT/CN2007/003446 CN2007003446W WO2008080293A1 WO 2008080293 A1 WO2008080293 A1 WO 2008080293A1 CN 2007003446 W CN2007003446 W CN 2007003446W WO 2008080293 A1 WO2008080293 A1 WO 2008080293A1
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WO
WIPO (PCT)
Prior art keywords
information
interaction information
interaction
multimedia file
type
Prior art date
Application number
PCT/CN2007/003446
Other languages
English (en)
French (fr)
Inventor
Wenping Zhang
Xiang Gao
Dezhi Zhang
Original Assignee
Beijing Watch Data System Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Watch Data System Co., Ltd. filed Critical Beijing Watch Data System Co., Ltd.
Priority to BRPI0720618-6A2A priority Critical patent/BRPI0720618A2/pt
Priority to US12/521,333 priority patent/US9049498B2/en
Priority to EP07845807A priority patent/EP2098986A4/en
Priority to KR1020097013086A priority patent/KR101178635B1/ko
Priority to JP2009543326A priority patent/JP2010515309A/ja
Publication of WO2008080293A1 publication Critical patent/WO2008080293A1/zh
Priority to US14/719,330 priority patent/US20150254736A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/10—File systems; File servers
    • G06F16/18—File system types
    • G06F16/182—Distributed file systems
    • G06F16/1824—Distributed file systems implemented using Network-attached Storage [NAS] architecture
    • G06F16/183—Provision of network file services by network file servers, e.g. by using NFS, CIFS
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/78—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/7867—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title and artist information, manually generated time, location and usage information, user ratings
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network
    • H04L67/1097—Protocols in which an application is distributed across nodes in the network for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Definitions

  • the present invention relates to the field of communications technologies, and in particular, to a method and system for implementing interactive information through multimedia. Background technique
  • User terminals support Internet browsing, digital shooting, TV broadcasting and network video playback. Users can also conduct network transactions through user terminals. , to achieve online banking transfer and other operations.
  • the multimedia files played by many user terminals are some advertising information, and the user terminals include mobile phones, computers, and televisions.
  • the user terminal only supports playing the multimedia file, and when the multimedia file is played, the trigger of the user is not supported, and the user cannot directly connect through the user terminal while viewing the advertisement information.
  • the present invention provides a method and system for implementing interactive information through multimedia, which is used to solve the existing
  • the method of the invention comprises:
  • the user terminal parses and plays the multimedia file, where the multimedia file includes the interaction information including the communication identifier;
  • the user terminal accesses the server according to the communication identifier in the interaction information triggered by the user.
  • the interaction information containing the communication identifier in step A is displayed directly by the multimedia file being played.
  • Step A includes:
  • the user terminal parses and plays the multimedia file, and stores the parsed interactive information containing the communication identifier
  • A2 During the process of playing the multimedia file, the user terminal displays the stored interaction information through the first information trigger window when receiving the trigger signal that the user needs to display the interaction information.
  • the interaction information parsed in step A1 includes: a first type of interaction information and a second type of interaction information;
  • the step of displaying the interaction information by using the first information trigger window in step A2 includes: the user terminal continuously displaying the first type of interaction information in the first information trigger window; and displaying the first information trigger window The second type of interaction information, and in the process of playing the multimedia file, refreshing the second type of interaction information displayed in the first information trigger window by using the current second type of interaction information.
  • the format of the interaction information in the multimedia file is a TLV format.
  • the communication identification includes web address information, and/or telephone number information.
  • the interaction information further includes one or more of merchant description information, transaction information, discount information, and rewind information.
  • the transaction information includes one or more of payment bank account information, business name, display object name, and display unit price information.
  • the system of the present invention includes: a user terminal and a server,
  • the user terminal is configured to parse and play a multimedia file, where the multimedia file includes interaction information including a communication identifier, and accesses the server according to the communication identifier in the interaction information triggered by the user;
  • the server is configured to provide an access connection to the user terminal.
  • the user terminal includes: a multimedia file storage unit, a media player, and an interactive information storage unit.
  • the multimedia file storage unit is configured to store a multimedia file;
  • the media player is configured to parse and play the multimedia file, display the interaction information obtained after parsing, and access the server according to the communication identifier in the interaction information triggered by the user; the interaction information storage And a unit, configured to store interaction information that includes the communication identifier obtained by parsing the multimedia file.
  • the media player includes: a parsing unit, an operating unit, and an interaction unit;
  • the parsing unit is configured to parse a multimedia file
  • the operation unit is configured to play the multimedia file, and when receiving the trigger signal that the user needs to display the interaction information, in the process of playing the multimedia file, read, from the interaction information storage unit, the user needs to display Interactive information, the interaction is displayed by the first information trigger window
  • the interaction unit is configured to access the server according to the communication identifier in the interaction information triggered by the user.
  • the interaction information includes: a first type of interaction information and a second type of interaction information;
  • the interaction information storage unit includes:
  • a first storage unit configured to store the first type of interaction information
  • a second storage unit configured to store the second type of interaction information
  • the parsing unit is further configured to: in the process of parsing the multimedia file, refresh the second type of interaction information stored in the second storage unit by using the parsed current second type of interaction information;
  • the first information trigger window continuously displays the first type of interaction information; and displays the second type of interaction information in the first information trigger window, and uses the current second type of interaction information in the process of playing the multimedia file Refreshing the first type of interaction information displayed in the first information trigger window.
  • the format of the interaction information in the multimedia file is a TLV format.
  • the communication identification includes a web address and/or phone number information.
  • the interaction information further includes one or more of merchant description information, transaction information, discount information, and rewind information.
  • the transaction information includes one or more of payment bank account information, a merchant name, a display object name, and display object unit price information.
  • the present invention parses and plays a multimedia file through a user terminal, wherein the multimedia file includes interaction information including a communication identifier, and the user terminal accesses a technical solution of the server according to the communication identifier in the interaction information triggered by the user, and implements the user terminal.
  • the user terminal accesses a technical solution of the server according to the communication identifier in the interaction information triggered by the user, and implements the user terminal.
  • Figure 1 is a schematic flow chart of the method of the present invention
  • FIG. 2 is a schematic flow chart of an embodiment of a method according to the present invention.
  • FIG. 3 is a schematic structural view of an embodiment of a system of the present invention.
  • FIG. 4 is a schematic diagram of a storage structure of interaction information in an interaction information storage unit according to the present invention
  • FIG. 5 is a schematic diagram of a storage structure of interaction information in an interaction information storage unit in an AVI format according to the present invention
  • FIG. 6 is a schematic diagram of a storage structure of a transaction information sub-TLV in an interaction information storage unit in the interaction information of the present invention. detailed description
  • the core idea of the present invention is: the user terminal parses and plays the multimedia file, wherein the multimedia file includes the interaction information including the communication identifier, and the user terminal accesses the server according to the communication identifier in the interaction information triggered by the user;
  • the format of the interaction information in the multimedia file is a TLV format.
  • the communication identifier includes web address information, and/or telephone number information
  • the interaction information is included in the multimedia file header, and/or in the multimedia file body; the interaction information further includes one or more of merchant description information, transaction information, discount information, and rewind information;
  • the transaction information includes payment bank account information, business name, display object name, and display One or several of the object unit price information.
  • the method of the present invention includes the steps of:
  • the user terminal parses and plays a multimedia file, where the multimedia file includes interaction information including a communication identifier.
  • the user terminal may be a GPRS mobile phone, a 3G mobile phone, a 4G mobile phone, a computer, a PDA, a digital television, or the like;
  • the user terminal supports network payment, and supports Internet-based user identity authentication, user sign-up, and electronic payment;
  • the user terminal supports triggering by a physical button or a logical button to pop up an advertisement-related interface
  • the physical button may be different for different user terminals, and for the mobile phone, one or several special buttons of the mobile phone keyboard
  • For digital TV it is one or several physical buttons on the remote control.
  • the computer it is a function key of the keyboard or a combination of several keys or a function key of the mouse;
  • the logical button is a media player.
  • the logic button on the interface, the function of the logic button is to pop up the payment interface of the display object in the advertisement, the selection interface of the advertisement or the menu selection interface when playing the multimedia file;
  • the format of the multimedia file may be JPEG, MPEG-K MPEG-2, MPEG-4, MPEG-7, MPEG-21, H.263, H.264 or AVI;
  • the interaction information contained in the multimedia file played by the user terminal is encoded into the multimedia file when the multimedia file is created;
  • the interaction information containing the communication identifier is directly displayed in the first information window when the multimedia file is played;
  • the user terminal parses and plays the multimedia file, and stores the parsed interactive information including the communication identifier.
  • the user terminal receives the trigger signal that the user needs to display the interaction information during the process of playing the multimedia file
  • the first information is received by the user terminal.
  • the window displays the stored interaction information;
  • the parsed interaction information includes: a first type of interaction information and/or a second type of interaction information; and the step of displaying the interaction information by the first information window includes:
  • the first type of interaction information is continuously displayed in the first information window;
  • the second type of interaction information is broadcasted
  • the format of the interactive information in the multimedia file is refreshed and displayed in the first information window by using the current second type of interaction information, and is in a TLV format;
  • the communication identifier includes web address information, and/or telephone number information
  • the user terminal accesses the server according to the communication identifier in the interaction information triggered by the user.
  • the user terminal receives the interaction information triggered by the user from the first information window, and accesses the server by using the received communication identifier in the interaction information;
  • the user terminal establishes a call connection according to the phone number information triggered by the user, or logs in to the server according to the website information triggered by the user;
  • the interaction information further includes one or more of merchant description information, transaction information, discount information, and rewind information;
  • the transaction information includes one or more of payment bank account information, business name, display object name, and display unit price information.
  • an embodiment of the method of the present invention includes the steps of:
  • the video file may be a multimedia file in any format.
  • the file in the AVI format is taken as an example for description;
  • Each entry of the interaction information is stored in a multimedia file in the form of a TLV, that is, a type-length-data form, and all advertisement information can also be assembled into an interactive information TLV;
  • the interaction information includes:
  • the merchant description information can be defined as a number of bytes, such as a value of 0, or a fixed-length string, such as 4 bytes for the AVI file structure, DISC indicates this sub-TLV type, here
  • the English description format in AVI is used, which is taken from the English vendor description;
  • Transaction information its type is defined as a number of bytes, such as a value of 1, can also be a fixed-length string, such as 4 bytes for the AVI file structure, BUYA, indicating this sub-TLV type, taken from English buy address, this TLV can also include some sub-TLVs, such as merchants Sub-TLVs such as address, display unit price, and contact name;
  • PURC represents this sub-TLV Type, taken from English purchase
  • the website address that displays the object details can be defined as a number of bytes, such as a value of 3, or a fixed-length string, such as 4 bytes for the AVI file structure, INCO, indicating this Seed TLV type, taken from English information;
  • the website address of the discount promotion information can be defined as a number of bytes, such as a value of 4, or a fixed-length string, such as 4 bytes for the AVI file structure, DCNT represents such a sub-TLV Type, taken from the English discount;
  • Phone number information The type can be defined as a number of bytes, such as a value of 5, or a fixed-length string, such as 4 bytes of 'TELN for AVI file structure, indicating this sub-TLV type, take Telephone number from English; for user terminals that do not support the phone dialing function, this item will be automatically hidden and will not be displayed;
  • the interaction information is combined into a TLV, and the type is an interaction information TLV.
  • the interaction information may be added with a TCT of a COMCT type in the AVI header, or a list according to the AVI name, the interactive information TLV.
  • the sub-TLVs may be included, where the merchant description information sub-TLV is necessary for each merchant, and in each sub-TLV of the same merchant, it must be in the first position, and other sub-TLVs are optional, but Usually at least one other type of sub-TLV is required for each merchant;
  • the entire TLV can be written at the head of the video file, or it can be written in the video file body. Just like the way the subtitles are written, the entire TLV can be written in the head of the video file.
  • the implementation is simple, but a video file can only be used.
  • An advertisement that supports one or several display objects or service information is less flexible; the entire TLV can be written in the body of the video file, and the interactive information written can refresh the content of the interactive information as the video file is played. The flexibility is strong.
  • the interaction information may have different writing manners;
  • the video file can support both write modes at the same time, written in the video file header.
  • the interaction information of the part is valid throughout the life cycle of the video file playback, and the interaction information written in the video file body is continuously refreshed as the video file is played;
  • the interaction information encoded and written in the video file is parsed by the media player of the user terminal when the video file is parsed, and the parsing result is sent to the interaction information storage unit of the user terminal;
  • the user When the user has the intention to purchase, or has the intention to further understand the related display object or service information, the user presses the trigger button, then the user terminal displays an interactive interface, and the media player of the user terminal reads the interactive information storage.
  • the content of the unit is displayed on the interactive interface.
  • the interactive interface may be a menu or a graphic selection interface. The specific content of the interface or the menu depends on the interaction information of the video file written in step S201, and the interaction interface may be multiple.
  • Level menu or interface the first level interface of the interaction interface displays the merchant description information, that is, the content in the merchant description information sub-TLV of each merchant;
  • the interactive interface will pop up a secondary menu or interface.
  • the contents of the secondary menu or interface are the transaction information, the website address of the place where the purchase is introduced, the website address for obtaining more product information, the website address and the phone number of the discount promotion information. Information, etc.
  • the user terminal After the user selects an operation for a certain display object or service information through the secondary menu or interface of the interactive interface, the user terminal is triggered, and the user terminal is connected to the corresponding bank payment website, product information website, etc., and the interactive interface automatically pops up and browses.
  • Device interface wherein the browser's network address is automatically filled by the user terminal, and the browser automatically logs in to the corresponding Internet website through the Internet, and the user can perform corresponding operations according to the displayed browser interface to implement network transactions;
  • the call connection can also be established directly according to the telephone number information triggered by the user.
  • the system of the present invention includes: a user terminal 30 and a server 31;
  • the user terminal 30 includes: a multimedia file storage unit 301, a media player 302, and an interactive information storage unit 303;
  • the media player 302 includes: a parsing unit 3021, an operating unit 3022, and an interaction unit 3023;
  • the interaction information storage unit 303 includes: a first storage unit 3031 and/or a second storage unit 3032;
  • the user terminal 30 is configured to parse and play a multimedia file, where the multimedia file includes interaction information including a communication identifier, and accesses the server 31 according to the communication identifier in the interaction information triggered by the user;
  • the server 31 is configured to provide an access connection to the user terminal 30.
  • the multimedia file storage unit 301 stores a multimedia file, where the multimedia file includes interaction information including a communication identifier;
  • the multimedia file is a video file in an AVI file format
  • the commonly used multimedia files are usually TLV structures or TLV-like structures, so the storage of interactive information can be applied to various multimedia files;
  • the interaction information is included in the video file header, and/or in the video file body; for the video file in the AVI format, the following two schemes can be implemented to write the interaction information into the multimedia file: - Solution 1: Write the interactive information in the video file header, and the interactive information forms a new list. That is, in the AVI file format, TLV is called, COMC list, and list is written in AVI, hdrr list, avih, chunk, At this time, the entire video file is in the process of playing, the interactive information is fixed, and does not change as the video file is played;
  • Solution 2 Write the interactive information in the video file body, similar to the txts and streams used to display the subtitles.
  • an advertisement information stream can be added.
  • the advertisement information stream, txts, and streams can be dynamically changed.
  • the information flow is used to carry the TLV composed of the interactive information.
  • the interactive information supported by this method dynamically changes during the playback of the video file.
  • the media player 302 parses and plays the multimedia file, displays the interactive information that is parsed after the parsing, and automatically or according to the communication identifier in the interaction information triggered by the user, accessing the server 31;
  • the interaction information storage unit 303 is configured to store the interaction information including the communication identifier obtained by parsing the multimedia file, as shown in FIG. 4, which is a schematic structural diagram of the interaction information in the interaction information storage unit 303;
  • the interaction information includes: merchant description information, transaction information, discount information, rewind information, and purchase address information;
  • the transaction information includes: a bank network address information, a payment bank account information, a merchant name, a display object name, a display object unit price information, and a phone number information;
  • the structure of the transaction information sub-TLV is as shown in FIG. 6.
  • the sub-TLV included in the transaction information sub-TLV is: a network address sub-TLV of the network 4, and the AVI type is BKAD (bank address); TLV, its AVI type is BKAC (bank account); merchant name sub-TLV, its AVI type is VEND (vendor); display object name sub-TLV, its AVI type is PROD (product); display object price sub-TLV, its AVI type Is PRIC(price);
  • the interaction information storage unit 303 may be located in any storage medium, and the size of the storage area depends on the number of entries supporting the advertisement information and the size of the storage capacity occupied by each entry;
  • the interaction information is divided into the first type of interaction information and the second type of interaction information according to different manners in which the interaction information is written into the multimedia file, where the interaction information written in the multimedia file header is The first type of interaction information, the interaction information written in the multimedia file body is the second type of interaction information;
  • the parsing unit 3021 is configured to parse the video file, where the video file includes interaction information including a communication identifier, and sends the parsed interaction information including the communication identifier to the The interaction information storage unit 303, wherein the parsed first type of interaction information is sent to the first storage unit 3031; the parsed second type of interaction information is sent to the second storage unit 3032;
  • the first storage unit 3031 is configured to store the parsed first type of interaction information, where the first type of interaction information is parsed and stored when the parsing unit 3021 starts parsing the video file;
  • the second storage unit 3032 is configured to store the parsed second type of interaction information, and refresh the second type of interaction information that has been stored by the currently received second type of interaction information.
  • the running unit 3022 is configured to play the multimedia file, and when receiving the trigger signal that the user needs to display the interaction information, in the process of playing the multimedia file, read the user requirement from the interaction information storage unit 303. Displaying the interaction information, displaying the interaction information through the first information window, continuously displaying the first type of interaction information in the first information window; and displaying the second category in the first information trigger window Interacting information, and in the process of playing the multimedia file, refreshing the second type of interaction information displayed in the first information trigger window by using the current second type of interaction information;
  • the first type of interaction information and the second type of interaction information may exist separately as needed, and the specific implementation is the same as the above, and is not described here.
  • the interaction unit 3023 is configured to access the server 31 according to the communication identifier in the interaction information triggered by the user;
  • the running unit 3022 pops up the electronic payment interface of the online bank, including the manufacturer or the merchant name, the product name, the unit price of the product, the number of purchases, and the bank account number, etc. You can enter the number of purchases and other information.
  • the present invention adds interactive information about related display objects or service information, such as transaction information, manufacturer's website address, discount website address, customer service phone number, etc. in the interaction information; through the interaction information, the user can conveniently directly access the Internet or by telephone.
  • the existing advertising mode is usually one-way, and the advertising content is purely an advertisement. The user needs to have a process of recording or recording the content of interest after viewing the advertisement, for the user. , the viewing of the advertisement and the payment operation of the display object in the advertisement are separated;
  • the media player of the present invention can analyze the newly added advertisement information TLV, and on the other hand, can support the trigger of the user.
  • the user terminal presses and touches the display. Screen, click a function button of the media player, or a combination of these actions, so that the media player can automatically pop up a selection interface, which may be a menu selection interface or a panel selection interface, and the user performs the selection interface once. Or after multiple selections, the selection interface will automatically display the interface of the browser login server, and the user can perform related network payment or network access.
  • a call connection can also be established, so by adopting the present invention
  • the technical solution eliminates the need for the user to manually input the URL information or the phone number, which is convenient for the user's operation;
  • the invention links the media advertisement with the user's electronic payment, and the user can quickly decide to purchase after viewing a discounted snapping information, from viewing the relevant advertising content to deciding to purchase and paying, the whole process can be completed in an instant, for no purchase or further
  • the user who knows the intention of displaying the object does not pop up any content during the playing of the multimedia file. Therefore, with the technical solution of the present invention, the user's purchasing operation can be greatly facilitated.

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  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)
  • Television Signal Processing For Recording (AREA)

Description

一种通过多媒体实现交互信息的方法及系统 技术领域
本发明涉及通信技术领域， 尤其涉及一种通过多媒体实现交互信息的方 法及系统。 背景技术
移动通讯的飞速发展， 用户终端的功能会越来越多而且越来越强， 用户 终端支持上网浏览， 能够进行数码拍摄， 支持电视播放以及网络视频播放等， 用户还能够通过用户终端进行网络交易， 实现网络银行转帐等操作。
目前， 很多互联网服务商收入的主要来源是广告， 因此， 很多用户终端 所播放的多媒体文件是一些广告宣传信息， 所述的用户终端包括手机、 计算 机和电视等。 但是， 用户通过这些用户终端观看多媒体文件的时候， 用户终 端仅仅支持播放多媒体文件， 在播放该多媒体文件的时候， 不支持用户的触 发， 用户无法直接在观看该广告信息的同时通过用户终端实现连接， 从而访 问提供与广告相关服务的服务器， 而是需要手动地输入网絡地址， 登录网站 浏览展示对象的相关信息， 确定购买后， 再登录网络银行进行支付， 访问服 务器； 或者另外再进行电话购买。
综上， 现有技术无法通过多媒体广告访问服务器。 发明内容
本发明提供一种通过多媒体实现交互信息的方法及系统， 用以解决现有
― . . 1;
本发明方法包括：
A. 用户终端解析并播放多媒体文件， 其中所述多媒体文件中包括含有通 信标识的交互信息；
B. 所述用户终端根据用户触发的交互信息中的通信标识， 访问服务器。 步骤 A所述含有通信标识的交互信息是直接通过播放的所述多媒体文件 显示。
步骤 A包括：
Al、 用户终端解析并播放所述多媒体文件， 存储解析得到的含有通信标 识的交互信息；
A2、 用户终端在播放多媒体文件过程中， 接收到用户需要显示交互信息 的触发信号时， 通过第一信息触发窗口显示存储的所述交互信息。
步骤 A1 中解析得到的交互信息包括： 第一类交互信息和第二类交互信 息；
步骤 A2中通过所述第一信息触发窗口显示所述交互信息的步骤包括： 用户终端在所述第一信息触发窗口中持续显示第一类交互信息； 并在所 述第一信息触发窗口中显示所述第二类交互信息， 并且在播放多媒体文件过 程中， 利用当前第二类交互信息刷新第一信息触发窗口中显示的第二类交互 信息。
所述多媒体文件中的交互信息的格式为 TLV格式。
所述通信标识包括网址信息， 和 /或电话号码信息。
所述交互信息进一步包括商家描述信息、 交易信息、 打折信息和返卷信 息中的一种或几种。
所述交易信息包括付款银行帐号信息、 商家名称、 展示对象名称和展示 对象单价信息中的一种或几种。
本发明系统包括： 用户终端和服务器，
所述用户终端， 用于解析并播放多媒体文件， 其中所述多媒体文件中包 括含有通信标识的交互信息， 并根据用户触发的所述交互信息中的通信标识， 访问服务器；
所述服务器， 用于向所述用户终端提供访问连接。
所述用户终端包括： 多媒体文件存储单元、 媒体播放器和交互信息存储 单元 ^ 所述多媒体文件存储单元， 用于存储多媒体文件；
所述媒体播放器， 用于解析并播放所述多媒体文件， 显示解析后得到的 交互信息， 并才艮据用户触发的所述交互信息中的通信标识， 访问所述服务器； 所述交互信息存储单元， 用于存储解析所述多媒体文件得到的含有通信 标识的交互信息。
所述媒体播放器包括： 解析单元、 运行单元和交互单元；
所述解析单元， 用于解析多媒体文件；
所述运行单元， 用于播放所述多媒体文件, 并在播放所述多媒体文件的 过程中， 接收到用户需要显示交互信息的触发信号时， 从所述交互信息存储 单元中读取用户需要显示的交互信息， 通过第一信息触发窗口显示所述交互
^息；
所述交互单元， 用于根据所述用户触发的交互信息中的通信标识， 访问 所述服务器。
所述交互信息包括： 第一类交互信息和第二类交互信息；
则所述交互信息存储单元包括：
第一存储单元， 用于存储所述第一类交互信息；
第二存储单元， 用于存储所述第二类交互信息；
所述解析单元， 进一步用于在解析多媒体文件过程中， 利用解析得到的 当前第二类交互信息刷新所述第二存储单元中已存储的第二类交互信息； 所述运行单元， 用于在所述第一信息触发窗口中持续显示第一类交互信 息； 并在所述第一信息触发窗口中显示所述第二类交互信息， 并且在播放多 媒体文件过程中， 利用当前第二类交互信息刷新第一信息触发窗口中显示的 第二类交互信息。
所述多媒体文件中的交互信息的格式为 TLV格式。
所述通信标识包括网址和 /或电话号码信息。
所述交互信息进一步包括商家描述信息、 交易信息、 打折信息和返卷信 息中的一种或几种。 所述交易信息包括付款银行帐号信息、 商家名称、 展示对象名称和展示 对象单价信息中的一种或几种。
本发明通过用户终端解析并播放多媒体文件， 其中所述多媒体文件中包 括含有通信标识的交互信息， 所述用户终端根据用户触发的交互信息中的通 信标识， 访问服务器的技术方案， 实现了用户终端通过多媒体中的交互信息， 访问服务器， 使用户的交易操作更加便捷。 附图说明
图 1为本发明方法的流程示意图；
图 2为本发明方法实施例的流程示意图；
图 3为本发明系统实施例的结构示意图；
图 4为本发明交互信息在交互信息存储单元中的存储结构示意图； 图 5为本发明 AVI格式下的交互信息在交互信息存储单元中的存储结构 示意图；
图 6为本发明交互信息中的交易信息子 TLV在交互信息存储单元中的存储 结构示意图。 具体实施方式
本发明的核心思想为： 用户终端解析并播放多媒体文件， 其中所述多媒 体文件中包括含有通信标识的交互信息， 所述用户终端根据用户触发的交互 信息中通信标识， 访问服务器；
其中， 所述多媒体文件中的交互信息的格式为 TLV格式；
所述通信标识包括网址信息， 和 /或电话号码信息；
所述交互信息包含在所述多媒体文件头中， 和 /或所述多媒体文件体中； 所述交互信息进一步包括商家描述信息、 交易信息、 打折信息和返卷信 息中的一种或几种；
所述交易信息包括付款银行帐号信息、 商家名称、 展示对象名称和展示 对象单价信息中的一种或几种。
参见图 1， 本发明方法包括步骤：
S101、 用户终端解析并播放多媒体文件， 其中所述多媒体文件中包括含 有通信标识的交互信息；
所述用户终端可以是 GPRS手机、 3G手机、 4G手机、 计算机、 PDA、 数字电视等；
所述用户终端支持网络支付， 支持基于互联网的用户身份认证、 用户签 名和电子支付；
所述用户终端支持通过物理按钮或逻辑按钮的触发， 弹出广告相关的界 面， 所述物理按钮对于不同的用户终端可以是不同的， 对手机而言， 就是手 机键盘的某个或几个特殊按键， 对数字电视而言， 就是遥控器上的一个或几 个物理按钮， 对计算机而言， 就是键盘的一个功能键或几个按键的组合或鼠 标的功能键； 所述逻辑按键是媒体播放器界面上的逻辑按钮， 逻辑按鈕的作 用就是在播放多媒体文件的时候能够弹出广告中展示对象的付费界面、 广告 的选择界面或者是菜单选择界面；
所述多媒体文件的格式， 可以是 JPEG、 MPEG-K MPEG-2、 MPEG-4、 MPEG-7, MPEG-21、 H.263、 H.264或者 AVI等；
所述用户终端播放的多媒体文件中包含的交互信息， 是在制作所述多媒 体文件的时候， 编码写入所述多媒体文件中的；
较佳地， 所述含有通信标识的交互信息是在播放所述多媒体文件时直接 在第一信息窗口显示；
较佳地， 用户终端解析并播放所述多媒体文件， 存储解析得到的含有通 信标识的交互信息， 用户终端在播放多媒体文件过程中， 接收到用户需要显 示交互信息的触发信号时， 通过第一信息窗口显示存储的所述交互信息； 解析得到的交互信息包括： 第一类交互信息和 /或第二类交互信息； 则所述第一信息窗口显示所述交互信息的步骤包括：
第一类交互信息在所述第一信息窗口中持续显示； 第二类交互信息在播 放多媒体文件过程中， 用当前第二类交互信息在第一信息窗口中刷新显示所 述多媒体文件中的交互信息的格式为 TLV格式；
所述通信标识包括网址信息， 和 /或电话号码信息；
S102、 所述用户终端根据用户触发的交互信息中的通信标识， 访问服务 器；
所述用户终端从所述第一信息窗口接收到用户触发的交互信息， 并利用 收到的所述交互信息中的通信标识， 访问服务器；
所述用户终端， 根据用户触发的电话号码信息， 建立通话连接， 或根据 用户触发的网址信息， 登录服务器；
所述交互信息进一步包括商家描述信息、 交易信息、 打折信息和返卷信 息中的一种或几种；
所述交易信息包括付款银行帐号信息、 商家名称、 展示对象名称和展示 对象单价信息中的一种或几种。
参见图 2, 本发明方法的实施例包括步骤：
S201、 将交互信息编码写入视频文件；
所述视频文件可以为任何格式的多媒体文件， 本实施例中以 AVI格式的 文件为例进行说明；
所述交互信息的每一个条目以 TLV形式保存在多媒体文件， 即类型 -长 度-数据的形式， 全部广告信息还可以组装到一个交互信息 TLV中；
所述交互信息包括：
商家描述信息， 其类型可以定义为一个字节的数， 如取值为 0, 也可以是 一个固定长度的字符串， 如对于 AVI文件结构可用 4字节的、DISC表示这种 子 TLV 类型， 这里沿用了 AVI 中的英文描述格式， 取自英文的 vendor description;
交易信息， 其类型定义为一个字节的数， 如取值为 1 , 也可以是一个固定 长度的字符串，如对于 AVI文件结构可用 4字节的、BUYA、表示这种子 TLV类 型， 取自英文的 buy address, 这个 TLV还可以包括一些子 TLV, 例如商家地 址、 展示对象单价和联系人姓名等子 TLV;
介绍购买地点的网站地址：其类型可以定义为一个字节的数，如取值为 2, 也可以是一个固定长度的字符串， 如对于 AVI文件结构可用 4字节的、 PURC 表示这种子 TLV类型， 取自英文的 purchase;
展示对象详细信息的网站地址： 其类型可以定义为一个字节的数， 如取 值为 3,也可以是一个固定长度的字符串，如对于 AVI文件结构可用 4字节的 、INPO、表示这种子 TLV类型， 取自英文的 information;
打折促销信息的网站地址：其类型可以定义为一个字节的数，如取值为 4, 也可以是一个固定长度的字符串， 如对于 AVI文件结构可用 4字节的、 DCNT 表示这种子 TLV类型， 取自英文的 discount;
电话号码信息： 其类型可以定义一个字节的数， 如取值为 5, 也可以是一 个固定长度的字符串， 如对于 AVI文件结构可用 4字节的 'TELN、表示这种子 TLV类型， 取自英文的 telephone number; 对于不支持电话拨号功能的用户终 端， 此项将会自动隐藏， 不予显示；
所有所述交互信息合成一个 TLV, 其类型为交互信息 TLV, 对于 AVI文 件， 交互信息可以在 AVI头中增加一个、 COMCT类型的 TLV, 或者根据 AVI 的叫法称之为 list, 这个交互信息 TLV可以包含所述各个子 TLV, 其中商家 描述信息子 TLV对于每一个商家都是必须的， 同一个商家的各个子 TLV中， 它必须居于第一的位置， 其它子 TLV都是可选的， 但通常对于每一个商家至 少需要有一个其它类型的子 TLV;
整个 TLV可以写在视频文件的头部， 也可以写在视频文件体中， 就像字 幕的写入方式一样， 整个 TLV可以写在视频文件的头部的实现方式简单， 但 是一个视频文件只能支持一个或几个展示对象或服务信息的广告， 灵活性较 差； 整个 TLV可以写在视频文件体中的方式， 则被写入的交互信息可以随着 视频文件的播放， 刷新交互信息的内容， 灵活性较强， 另外， 对于不同多媒 体文件， 所述交互信息可以有不同的写入方式；
在实际实现中视频文件可以同时支持这两种写入方式， 写在视频文件头 部的交互信息在视频文件播放的整个生命周期里有效， 写在视频文件体中的 交互信息则随着视频文件的播放而不断刷新；
S202、 解析所述视频文件以及该视频文件中的交互信息；
所述视频文件中编码写入的交互信息， 由所述用户终端的媒体播放器在 解析所述视频文件时进行解析的， 并将解析结果发送给所述用户终端的交互 信息存储单元中；
5203、 读取并显示交互信息中的商家描述信息；
在用户有购买意向， 或者是有进一步了解相关展示对象或服务信息的意 向时， 用户按动触发按键， 这时用户终端会显示出一个交互界面， 用户终端 的媒体播放程序会读取交互信息存储单元中的内容， 并显示在交互界面上； 交互界面可以是一个菜单或者图形选择界面， 这个界面或者菜单的具体 内容， 依赖于步骤 S201中编码写入视频文件的交互信息， 交互界面可以是多 级的菜单或界面， 交互界面的一级界面显示的就是所述商家描述信息， 即各 个商家的商家描述信息子 TLV中的内容；
5204、 读取并显示交互信息中的交易信息、 介绍购买地点的网站地址、 展示对象详细信息的网站地址、 打折促销信息的网站地址和电话号码信息； 当用户选择了一个商家的商家描述信息时， 交互界面会弹出二級菜单或 界面， 二级菜单或界面中的内容为所述交易信息、 介绍购买地点的网站地址、 获得更多商品信息的网站地址、 打折促销信息的网站地址和电话号码信息等；
5205、 登录服务器， 实现网络交易；
用户通过交互界面的二级菜单或界面， 选择针对某个展示对象或服务信 息的操作以后， 触发用户终端， 用户终端会连接到相应的银行付费网站、 商 品信息网站等， 并且交互界面自动弹出浏览器界面， 其中浏览器的网络地址 由用户终端自动填充， 浏览器通过互联网自动登陆相应的互联网网站， 则用 户可以根据所显示的浏览器界面进行相应的操作， 实现网络交易；
对于支持电话拨号的用户终端， 还可以根据用户触发的电话号码信息， 直接建立通话连接。 参见图 3, 本发明系统包括： 用户终端 30和服务器 31;
所述用户终端 30包括： 多媒体文件存储单元 301、 媒体播放器 302、 交 互信息存储单元 303;
所述媒体播放器 302 包括： 解析单元 3021、 运行单元 3022和交互单元 3023;
所述交互信息存储单元 303包括：第一存储单元 3031和 /或第二存储单元 3032;
所述用户终端 30， 用于解析并播放多媒体文件， 其中所述多媒体文件中 包括含有通信标识的交互信息， 并才艮据用户触发的所述交互信息中的通信标 识， 访问服务器 31;
所述服务器 31 , 用于向所述用户终端 30提供访问连接；
所述多媒体文件存储单元 301 , 存储多媒体文件， 其中所述多媒体文件中 包括含有通信标识的交互信息；
本系统实施例中， 所述的多媒体文件为 AVI文件格式的视频文件； 现在常用的多媒体文件通常采用的都是 TLV结构或者是类 TLV结构，因 此交互信息的存储可以适用于各类多媒体文件；
所述交互信息包含在所述视频文件头中， 和 /或所述视频文件体中； 针对 AVI格式的视频文件， 有以下两种方案可以实现把交互信息写入多 媒体文件中： - 方案一： 将交互信息写在视频文件头中， 交互信息组成一个新的 list, 即， 在 AVI文件格式中将 TLV称之为、 COMC list, list写在 AVI的、 hdrr list中的、 avih、 chunk之后，这时整个视频文件在播放过程中， 交互信息是固定 的， 不会随着视频文件的播放而改变；
方案二： 将交互信息写在视频文件体中， 类似于显示字幕用的、 txts、流， 针对交互信息可以增加一个广告信息流， 广告信息流像、 txts、流一样， 可以动 态地变化， 广告信息流用于承载交互信息组成的 TLV, 这种方式支持的交互 信息在视频文件的播放过程中会动态改变； 所述媒体播放器 302， 解析并播放所述多媒体文件， 显示解析后桴到的交 互信息， 自动或才艮据用户触发的所述交互信息中的通信标识， 访问所述 ϋ艮务 器 31;
所述交互信息存储单元 303 ,用于存储解析所述多媒体文件得到的含有通 信标识的交互信息， 如图 4所示， 为交互信息在所述交互信息存储单元 303 中的结构示意图；
如图 5所示， 为 AVI格式下的交互信息的存储结构示意图， 本实施例中， 所述交互信息包括： 商家描述信息、 交易信息、 打折信息、 返卷信息和购买 地址信息；
所述交易信息包括： 银行网络地址信息、 付款银行帐号信息、 商家名称、 展示对象名称、 展示对象单价信息和电话号码信息；
所述交易信息子 TLV的结构如图 6所示，所述交易信息子 TLV中包括的 子 TLV为：网络 4艮行的网络地址子 TLV,其 AVI类型为 BKAD( bank address); 银行帐号子 TLV, 其 AVI类型为 BKAC ( bank account); 商家名称子 TLV, 其 AVI类型为 VEND ( vendor); 展示对象名称子 TLV, 其 AVI类型为 PROD ( product); 展示对象单价子 TLV, 其 AVI类型为 PRIC(price);
在修改交互信息存储单元 303 中的内容的时候需要加锁， 此时任何程序 不能对其进行访问， 只能等待， 只有媒体播放器 302有权限对交互信息存储 单元 303中的内容进行修改；
所述交互信息存储单元 303 可以位于任何存储介质中， 存储.区域的大小 取决于支持广告信息的条目数量和每个条目占用的存储容量的大小；
其中， 可以根据所述交互信息被写入多媒体文件的不同方式， 将所述交 互信息分为第一类交互信息和第二类交互信息， 其中， 所述写在多媒体文件 头中的交互信息为第一类交互信息， 所述写在多媒体文件体中的交互信息为 第二类交互信息；
所述解析单元 3021 , 用于解析所述视频文件， 其中所述视频文件包括含 有通信标识的交互信息， 并将解析后的含有通信标识的交互信息发送给所述 交互信息存储单元 303 , 其中， 将解析得到的所述第一类交互信息发送给所述 第一存储单元 3031 ; 将解析得到的所述第二类交互信息发送给所述第二存储 单元 3032;
则， 所述第一存储单元 3031 , 用于存储所述解析后的第一类交互信息， 所述第一类交互信息是在解析单元 3021开始解析视频文件的时候被解析并存 入的；
所述第二存储单元 3032, 用于存储所述解析后的第二类交互信息， 并通 过当前接收到的所述解析后的第二类交互信息刷新自身已存储的第二类交互 信息； .
所述运行单元 3022, 用于播放所述多媒体文件， 并在播放所述多媒体文 件的过程中， 接收到用户需要显示交互信息的触发信号时， 从所述交互信息 存储单元 303 中读取用户需要显示的交互信息， 通过第一信息窗口显示所述 交互信息， 在所述第一信息窗口中持续显示所述第一类交互信息； 并在所述 第一信息触发窗口中显示所述第二类交互信息， 并且在播放多媒体文件过程 中， 利用当前第二类交互信息刷新第一信息触发窗口中显示的第二类交互信 息；
第一类交互信息和第二类交互信息可以根据需要单独存在， 具体实现与 上述相同， 在此不——赘述。
所述交互单元 3023 , 用于才艮据所述用户触发的交互信息中的通信标识， 访问所述服务器 31 ;
例如，用户通过所述交互单元 3023访问付费银行网站以后，运行单元 3022 弹出网絡银行的电子缴费界面， 其中包括厂家或商家名称、 商品名称、 商品 单价、 购买个数和银行帐号等， 用户只要填入购买个数等信息即可。
综上， 本发明通过在交互信息中增加相关展示对象或者服务信息的交互 信息， 如交易信息、 厂商的网址、 打折网址、 客服电话等； 通过这些交互信 息， 用户可以方便地通过互联网或电话直接和商家、 厂家或者服务供应商联 系， 所述服务供应商包括网络服务供应商或银行等， 极大地方便了用户的操 作， 区别于现在的广告模式， 现有的广告模式通常是单向的， 广告内容纯粹 就是广告， 用户在观看完广告之后对于感兴趣的内容需要有一个记忆或者记 录的过程， 对于用户而言， 广告的观看和广告中展示对象的支付操作是分离 的；
而本发明媒体播放器一方面能够解析新增的广告信息 TLV, 另一方面能 够支持用户的触发， 当用户有购买或者有进一步了解相关展示对象信息的意 向时， 通过用户终端的按键、 触摸显示屏、 点击媒体播放器的一个功能按钮、 或者是这些动作的复合， 使得媒体播放器能够自动弹出选择界面， 这个选择 界面可以是菜单选择界面， 也可以是面板选择界面， 用户通过选择界面进行 一次或者多次的选择后， 选择界面就会自动显示浏览器登录服务器的界面， 用户就可以进行相关的网络付费或者网络访问， 对于手机等用户终端， 还可 以建立通话连接， 所以， 通过采用本发明技术方案， 无需用户手工输入网址 信息或电话号码， 方便了用户的操作；
本发明把媒体广告和用户的电子支付联系起来， 用户可以在观看到一个 打折抢购信息以后迅速决定购买， 从观看相关广告内容到决定购买并付费 , 整个过程可以在瞬间完成， 对于没有购买或进一步了解展示对象的意向的用 户， 多媒体文件在播放过程中不会弹出任何内容， 因此， 采用本发明的技术 方案， 可以极大地方便了用户的购买操作。
显然， 本领域的技术人员可以对本发明进行各种改动和变型而不脱离本 发明的精神和范围。 这样， 倘若本发明的这些修改和变型属于本发明权利要 求及其等同技术的范围之内， 则本发明也意图包含这些改动和变型在内。

Claims

权 利 要 求
1、 一种通过多媒体实现交互信息的方法， 其特征在于， 该方法包括以下 步骤：
A. 用户终端解析并播放多媒体文件， 其中所述多媒体文件中包括含有通 信标识的交互信息；
B. 所述用户终端根据用户触发的交互信息中的通信标识， 访问服务器。
2、 如权利要求 1所述的方法， 其特征在于， 步骤 A所述含有通信标识的 交互信息是在播放所述多媒体文件时直接在第一信息窗口显示。
3、 如权利要求 1所述的方法， 其特征在于， 步骤 A包括：
Al、 用户终端解析并播放所述多媒体文件， 存储解析得到的含有通信标 识的交互信息；
A2、 用户终端在播放多媒体文件过程中， 接收到用户需要显示交互信息 的触发信号时， 通过第一信息窗口显示存储的所述交互信息。
4、 如权利要求 1或 2或 3所述的方法， 其特征在于， 所述的交互信息包 括： 第一类交互信息和 /或第二类交互信息；
第一类交互信息在所述第一信息窗口中持续显示；
第二类交互信息在播放多媒体文件过程中， 用当前第二类交互信息在第 一信息窗口中刷新显示。
5、 如权利要求 1所述的方法， 其特征在于， 所述多媒体文件中的交互信 息的格式为 TLV格式。
6、如权利要求 1所述的方法，其特征在于， 所述通信标识包括网址信息， 和 /或电话号码信息。
7、 如权利要求 1所述的方法， 其特征在于， 所述交互信息进一步包括商 家描述信息、 交易信息、 打折信息和返卷信息中的一种或几种。
8、 如权利要求 7所述的方法， 其特征在于， 所述交易信息包括付款银行 帐号信息、 商家名称、 展示对象名称和展示对象单价信息中的一种或几种。
9、 一种通过多媒体实现交互信息的系统， 其特征在于， 该系统包括用户 终端和服务器，
所述用户终端， 用于解析并播放多媒体文件， 其中所述多媒体文件中包 括含有通信标识的交互信息， 并根据用户触发的所述交互信息中的通信标识， 访问服务器；
所述服务器， 用于向所述用户终端提供访问连接。
10、 如权利要求 9所述的系统， 其特征在于， 所述用户终端包括： 多媒 体文件存储单元、 媒体播放器和交互信息存储单元；
所述多媒体文件存储单元， 用于存储多媒体文件；
所述媒体播放器， 用于解析并播放所述多媒体文件， 显示解析后得到的 交互信息， 并根据用户触发的所述交互信息中的通信标识， 访问所述服务器； 所述交互信息存储单元， 用于存储解析所述多媒体文件得到的含有通信 标识的交互信息。
11、 如权利要求 10所述的系统， 其特征在于， 所述媒体播放器包括： 解 析单元、 运行单元和交互单元；
所述解析单元， 用于解析多媒体文件；
所述运行单元， 用于播放所述多媒体文件， 并在播放所述多媒体文件的 过程中， 自动或在接收到用户需要显示交互信息的触发信号时， 从所述交互 信息存储单元中读取用户需要显示的交互信息， 通过第一信息窗口显示所述 交互信息；
所述交互单元， 用于根据所述用户触发的交互信息中的通信标识， 访问 所述服务器。
12、 如权利要求 11所述的系统， 其特征在于， 所述交互信息包括： 第一 类交互信息和 /或第二类交互信息；
则所述交互信息存储单元包括：
第一存储单元， 用于存储所述第一类交互信息； 和 /或
第二存储单元， 用于存储所述第二类交互信息； 所述解析单元， 进一步用于在解析多媒体文件过程中， 存储第一类交互 信息， 和 /或利用解析得到的当前第二类交互信息刷新所述第二存储单元中已 存储的第二类交互信息；
所述运行单元， 用于在所述第一信息窗口中持续显示第一类交互信息； 和或在所述第一信息窗口中显示所述第二类交互信息， 并且在播放多媒体文 件过程中， 利用当前第二类交互信息刷新笫一信息窗口中显示的第二类交互 信息。
13、 如权利要求 9所述的系统， 其特征在于， 所述多媒体文件中的交互 信息的格式为 TLV格式。
14、 如权利要求 9所述的系统， 其特征在于， 所述通信标识包括网址和 / 或电话号码信息。
15、 如权利要求 9所述的系统， 其特征在于， 所述交互信息进一步包括 商家描述信息、 交易信息、 打折信息和返卷信息中的一种或几种。
16、 如权利要求 15所述的系统， 其特征在于， 所述交易信息包括付款银 行帐号信息、 商家名称、 展示对象名称和展示对象单价信息中的一种或几种。
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US20100325243A1 (en) 2010-12-23
US9049498B2 (en) 2015-06-02
KR101178635B1 (ko) 2012-08-30
BRPI0720618A2 (pt) 2014-03-25
JP2010515309A (ja) 2010-05-06
EP2098986A1 (en) 2009-09-09
EP2098986A4 (en) 2012-08-08

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