WO2008077275A1

WO2008077275A1 - System and method for deciding priorities of media contents for viewer based on characteristic information of viewer and director

Info

Publication number: WO2008077275A1
Application number: PCT/CN2006/003582
Authority: WO
Inventors: Ming Lang Lee
Original assignee: Confluence International Co., Ltd
Priority date: 2006-12-25
Filing date: 2006-12-25
Publication date: 2008-07-03

Abstract

A system and method for deciding the priorities of the multiple media contents to be played on the media playing device. The system and method decide the priorities of the multiple media contents based on the characteristic information of the director and the viewer, and the director and the viewer watch the media playing device.

Description

Used to draw information based on the characteristics of viewers and instructors

System and method for determining the priority of body content for viewers

The present invention relates to a system and method for determining a priority for a plurality of media content to be played on a media playing apparatus, and in particular, a system according to the present invention The method determines the priority order of the plurality of media contents based on a viewer's Viewer characteristic information and a director's director feature information (Driector characterstic information).

The leader and the viewer view the media player. BACKGROUND OF THE INVENTION

In recent years, interactive video services have become more and more popular due to the development of high-speed, wide-band networks and digital imaging technologies. A video-on-demand service (VOD service) is a typical example of an interactive video service.

Video on-demand service is an emerging form of network multimedia communication in recent years. Its use of streaming (Streaming) has greatly shortened the time required for users to wait for file downloads. For video service users, waiting in the past few minutes or even tens of minutes, now it takes only a few seconds to see the content, without spending a lot of money and time to download a lot of useless data. It also allows users to follow the button and even turn around quickly, making it easier to watch network video.

Interactive video services are not limited to home video entertainment, but also can be used for online learning, online ...

However, as media content is heavily produced, as is well known, viewers (video service users) can only time-consumingly search for the media content they want to watch by means of a program listing or a slightly categorized program listing. The current interactive video service has not yet been able to tailor the program schedule to viewers. The Personalized Programs (that is, the list of learning media content) should be more effective for online learning students. Personalized program listings (also known as a list of recommended advertisements) are more likely to promote effective marketing for potential customers. Summary of the invention

Accordingly, a scope of the present invention is to provide a system and method for determining a priority order for a plurality of media content to be played on a media playing device, and based on an instructor's instructor characteristic information and a The viewer's viewer profile information determines the prioritization of the media content, thereby creating a personalized program listing for the viewer.

A system in accordance with a preferred embodiment of the present invention is for use in a system for prioritizing a plurality of media content to be played on a media playback device, the media playback device being viewed by a viewer. The media playback device transmits a request information, wherein the request information includes a viewer identification code (Viewer ID) and a director ID (Director ID) about a director. The system according to the present invention comprises a communication module > a viewer recording module, a director recording module, and a first storage module. And a processing module. The communication module is capable of communicating with the media player. The viewer record module records a viewer profile information about the viewer. The instructor record module records information about a director's characteristics about the instructor. The first storage module stores a plurality of content-directing information, and each of the content-directed information directed to the information refers to a media content in the media content. The processing module is coupled to the communication module, the viewer recording module, the instructor recording module, and the first storage module. The processing module is configured to receive the request information transmitted by the media playing device via the communication module, and retrieve the viewer characteristic information and the instructor characteristic information according to the viewer identification code and the instructor identification code. The processing module determines the prioritization of the media content based on the viewer characteristic information and the instructor characteristic information. The processing module then arranges the content pointing information according to the priority order of the decision, and transmits the scheduled content pointing information to the media playing device via the communication module.

A method in accordance with a preferred embodiment of the present invention is directed to a method of prioritizing a plurality of media content to be played on a media playback device, the media playback device being viewed by a viewer. The media playback device transmits a request message, wherein the request information includes a viewer identification code for the viewer and a mentor identification code for a mentor. A viewer profile information about the viewer is recorded. Information about the instructor's characteristics of the instructor is also recorded. The method according to the present invention first receives the request information transmitted by the media playback device. Then, according to the method of the present invention, the viewer characteristic information and the instructor characteristic data are retrieved according to the viewer identification code and the instructor identification code. Finally, the method according to the present invention determines the priority order of the media content based on the viewer characteristic information and the director property information.

The advantages and spirit of the present invention will be further understood from the following detailed description of the invention and the accompanying drawings. DRAWINGS

1 is a schematic diagram of the architecture of system 10 and its implementation environment in accordance with a preferred embodiment of the present invention. 2 is a flow chart showing a method of determining a priority order of a plurality of media contents in accordance with a preferred embodiment of the present invention. detailed description

The scope of the present invention is directed to a system and method for prioritizing a plurality of media content to be played on a media playback device, and in particular, the system and method according to the present invention is based on a mentor The instructor profile information and a viewer's viewer profile information determine the prioritization of the media content, thereby creating a personalized program listing for the viewer. The preferred embodiments of the present invention will be described in detail below, so that the features, spirit, advantages and ease of implementation of the present invention are fully described.

Please refer to FIG. 1. FIG. 1 is a schematic diagram showing the architecture and environment of a system 10 according to a preferred embodiment of the present invention. In the implementation environment shown in FIG. 1, the system 10 according to the present invention can communicate with its own communication module 11 and a network 30 and a media playback device 20 (eg, digital television, computer, 3G mobile phone, etc.) Mobile communication devices..., etc.) Communication.

As shown in FIG. 1, a system 10 in accordance with a preferred embodiment of the present invention is used to prioritize a plurality of media content to be played on the media playback device 20. The media playback device 20 is viewed by a viewer. In particular, in this case, an instructor will accompany the viewer to view the media playback device 20.

The media playback device 20 transmits a request message, wherein the request information includes a viewer identification code for the viewer and a mentor identification code for a mentor. In one embodiment, the viewer identification code is stored in an IC card owned by the viewer, and the instructor identification code is stored in an IC card owned by the instructor. The media playback device 20 can be connected to a card reader (not shown in FIG. 1), and the reader recognizes the viewer identification code in the viewer's IC card and the instructor's IC card. The instructor identifies the code and transmits the request information.

Also shown in FIG. 1, the system 10 includes the communication module 11, a viewer recording module 12, an instructor recording module 13, a first storage module 14, and a processing module 15. The viewer recording module 12 records therein a viewer characteristic information about the viewer. The mentor record module 13 records information about a mentor characteristic of the instructor.

The first storage module stores a plurality of content pointing information, wherein each content of the content pointing information refers to a media content in the media content.

As shown in FIG. 1 , the processing module 15 is coupled to the communication module 11 , the viewer recording module 12 , the instructor recording module 13 , and the first storage module 14 . The processing module 15 is configured to receive the request information transmitted by the media playing device 20 via the communication module 11, and capture the viewer characteristic information and the instructor characteristic according to the viewer identification code and the instructor identification code. News. The processing module 15 then determines the priority of the media content based on the viewer characteristic information and the director characteristic information. And arranging the content pointing information according to the priority order of the decision, and transmitting the scheduled content pointing information to the media playing device 20 via the communication module 11.

In one embodiment, the content-oriented information system can display a text file (Text), a graphic (Icon), a still image (Image), or a moving image presentation link on the media playback device 20. Further, the viewer or the instructor can display the media content that the user wants to view by displaying the content pointing information of the media content that the user wants to view in the information. On the media playback device 20.

In a specific embodiment, the system 10 according to the present invention further includes a second storage module 16, and the second storage module 16 is coupled to the processing module 15. The second storage module 16 stores the media content therein, as shown in FIG. In another embodiment, the media content is stored in the media playback device 20.

In a specific embodiment, the processing module 15 can use a real time streaming protocol (RTSP), a Real Time Transport Protocol (RTP), or - Microsoft Media Server Protocol (匪S), which streams the media content to the media playback device 20.

In a specific embodiment, the viewer characteristic information includes personal data about the viewer, preference data about the viewer, experience data about the viewer, or about The viewer's historical data.

Similarly, in a specific embodiment, the instructor characteristic information includes personal data about the instructor. Preference data about the instructor, and experience data about the instructor (Experience data) ) or historical data about the instructor.

For example, if the media content is a multimedia film, the viewer simply enjoys the movie, and the instructor accompanyes the viewer to enjoy and explain the video, the personal data of the viewer and the instructor may include gender, age, etc., as a film. The basis for grading screening. The viewer and the instructor's preference information may include the attributes of the favorite movie, the star, the director, etc.; the experience material of the viewer and the instructor may include its own language ability, ability to evaluate the movie, etc.; The historical material of the viewer and the instructor can include the videos that he has appreciated..., and so on. Thereby, the screening and prioritization of the media content allows the viewer to quickly search for the movie he wants to watch, and the instructor can participate in the commentary during the movie appreciation process.

For example, if the media content is a course film for each subject, the viewer is an online learner, and the instructor is an instructor, the personal data of the viewer and the instructor may include gender, age, or whether Color blindness, hearing impairment, visual impairment..., etc., as the basis for screening the course videos. The viewer and the instructor's preference information may include a favorite subject, interest, etc.; the viewer and the instructor's experience data may include its own language ability, each subject's academic ability, etc.; the viewer and The instructor's historical data can include course videos, grades, etc. that he has studied. Thereby, the screening and prioritization of the media content The viewer (online learner) can quickly find the course film that he should learn and watch, and the instructor (teacher) has sufficient ability to assist the learner to the course of the course film to be played. The study and absorption of the film.

For example, if the media content is an online advertisement, the viewer is a potential consumer, and the instructor is a product or service commentator, the personal data of the viewer and the instructor may include gender, age, and physiological data. ..., etc., as the basis for screening for advertising films. The viewer and the instructor's preference information may include a favorite color, smell, product (service) category, etc.; the viewer and the instructor's experience data may include their own academic qualifications, professional ability, etc.; The historical data of the viewer and the instructor may include the history of the disease, the products (services) that have been purchased, the unpleasant consumption experience..., and the like. In this way, the screening and prioritization of the media content allows the viewer (potential consumer) to quickly search for the product advertisement that he or she wants to watch, and the instructor (product, service commentator) will play Products, service advertisements share their consumption experience or make further explanations, so that potential consumers can obtain sufficient information to promote effective marketing.

Next, a method for determining a priority order for a plurality of media contents to be played on a media playing device 20 according to a preferred embodiment of the present invention will be described. System 10. It should be emphasized here that the media playback device 20 is viewed by a viewer, and an instructor will accompany the viewer to view the media playback device 20. The media playback device 20 transmits a request message, wherein the request information includes a viewer identification code for the viewer and an instructor identification code for a mentor. A viewer characteristic information about the viewer is recorded in advance, and a guide characteristic information about the instructor is recorded in advance.

Referring to FIG. 2, FIG. 2 is a flow chart showing a method for determining a priority order of a plurality of media contents according to a preferred embodiment of the present invention. As shown in FIG. 2, the method according to the present invention first performs step S101 of receiving request information transmitted by the media playback device 20.

Then, according to the method of the present invention, step S102 is performed, and the viewer characteristic information and the instructor characteristic data are retrieved according to the viewer identification code and the instructor identification code.

Subsequently, step S103 is performed according to the method of the present invention, and the priority order of the media contents is determined based on the viewer characteristic information and the director characteristic information.

Next, in accordance with the method of the present invention, step S104 is performed to arrange a plurality of content pointing information according to the priority order of the decision, wherein each of the content pointing information of the content pointing information refers to one of the media contents.

Finally, step S105 is performed in accordance with the method of the present invention, and the scheduled content pointing information is transmitted to the media playback device 20.

In another embodiment, the media content is stored in at least one remote server. In another embodiment, the media content is stored in the media playback device 20. The contents and examples of the viewer characteristic information and the instructor characteristic information have been described in detail above, and are not described herein again. The manner in which the content is directed to the information and the manner in which the media content is transmitted is also described in detail above and will not be further described herein.

From the above detailed description, it can be clearly understood that the system and method according to the present invention can create a personalized program listing by prioritizing media content for film viewers, online learners, and potential consumers. , that is, a list of videos, a list of media content to watch, or a list of recommended advertisements. Thereby, the system and method according to the present invention can shorten the time for the viewer to search for (or to enjoy) the media content, or to promote the learning of the online learning student, or promote effective marketing for potential customers.

In addition, it is emphasized that the media playing device according to the system and method of the present invention is not limited to a home, but may also be applied to a teaching place (for example, a school, a cram school, etc.), or may be applicable. In professional vocational training places (for example, beauty salons, car repair shops, etc.), it can also be applied to various products and service marketing places (for example, specialty stores, banks, beauty salons, etc.).

The features and spirit of the present invention are intended to be more apparent from the detailed description of the preferred embodiments of the invention. On the contrary, the intention is to cover various modifications and equivalents within the scope of the invention as claimed. Therefore, the scope of the patented scope of the invention should be construed as broadly construed as the invention

Claims

Claim

A system for determining a priority for a plurality of media content to be played on a media playing apparatus, the media playing device being a viewer Viewing, the media playing device transmits a request information including a viewer identification code (Viewer ID) about the viewer and a director ID (Director ID) about a director. ), the system contains:

a communication module, the communication module is capable of communicating with the media player;

a viewer recording module, wherein the viewer recording module records a viewer characteristic information about the viewer;

a director recording module, wherein the instructor recording module records a director characteristic information about the instructor; a first storage module (Storage module), the first A storage module stores therein a plurality of content-directing infotations, each of which points to a piece of information pointing to a media content in the media content;

a processing module, the processing module is coupled to the communication module, the viewer recording module, the instructor recording module, and the first storage module, wherein the processing module is configured to Receiving, by the communication module, the request information transmitted by the media playing device, extracting the viewer characteristic information and the instructor characteristic information according to the viewer identification code and the instructor identification code, based on the viewer characteristic information and the guidance The feature information determines the priority order of the media content, arranges the content pointing information according to the priority order of the decision, and transmits the scheduled content pointing information to the media playing device via the communication module.

2. The system of claim 1, wherein the viewer characteristic information comprises an experience selected from a personal data about the viewer, a preference data about the viewer, and an experience with the viewer. One of the groups consisting of the experience data and the historical data of the viewer.

3. The system according to claim 1, wherein the instructor characteristic information includes free personal data about the instructor, preference data about the instructor, and empirical data about the instructor. (Experience data) and one of the groups of the historical data of the instructor.

4. The system of claim 1 wherein the media content is stored in the media playback device.

The system of claim 1 , further comprising a second storage module coupled to the processing module, wherein the second storage module stores the media content.

The system of claim 1 , wherein the processing module is capable of a Real Time streaming protocol (RTSP) and a Real-time transport protocol (RT) via the communication module. RTP) or a Microsoft Media Server Protocol (MMS) streams the media content to the media playback device.

7. A method for determining a priority for a plurality of media content to be played on a media playing apparatus, the media playing device being a viewer (Viewer) Viewing, the media playing device transmits a request information including a viewer identification code (Viewer ID) about the viewer and a director ID (Director ID) about a director. A viewer characteristic information about the viewer is recorded, and a director characteristic information about the instructor is recorded, and the method includes a step (J step: receiving the medium) The requested information transmitted by the playback device;

Obtaining the viewer characteristic information and the instructor characteristic data according to the viewer identification code and the instructor identification code;

Based on the viewer characteristic information and the instructor characteristic information, the priority order of the media content is determined.

8. The method of claim 7 further comprising the steps of:

Depending on the priority of the decision, a plurality of content-directing infotations are arranged, each of which points to the information that points to the media content in the media content;

The arranged content directed information is transmitted to the media playback device.

9. The method of claim 7, wherein the viewer characteristic information comprises a profile selected from a personal data about the viewer, a preference data about the viewer, and an experience with the viewer. One of the groups consisting of the experience data and the historical data of the viewer.

The method of claim 7, wherein the instructor characteristic information comprises a personal data selected from the instructor, a preference data about the instructor, and an experience with the instructor. One of the groups consisting of the experience data and the historical data of the instructor.

11. The method of claim 7, wherein the media content is stored in the media playback device.

12. The method of claim 7, wherein the media content is stored in at least one remote server.

13. The method of claim 7, wherein the streaming of the media content is an instant streaming protocol (Real time streaming protocol, RTSP), a Real-time transport protocol (RTP) or a Microsoft media server protocol (MS) is transmitted to the media player.