Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0251—Targeted advertisements
  • G06Q30/0257—User requested
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATION NETWORKS
  • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
  • H04W4/18—Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATION NETWORKS
  • H04W64/00—Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Definitions

• the present invention relates to providing of advertisement information, such as coupon information, event information, and the like, using a mobile terminal, and more particularly to a method of providing mobile advertising information which can effectively provide advertisement information using an exclusive mobile application, and an apparatus using the method.
• advertisement information is provided in a way that once an advertising agency receives an order of an advertisement from an advertiser, the advertising agency creates an advertising message using a short message service (SMS) or multimedia messaging system (MMS), and transmits the created SMS or MMS to customers, as a part of the advertising directed at the users of the mobile terminal.
• SMS short message service
• MMS multimedia messaging system
• a phone number or a call-back uniform resource locator (URL) is included in the advertising message. Therefore, when the customers press a 'confirm' key, a call is connected to an advertising target shop, or coupon or event information is downloaded after establishing a wireless Internet connection via the call-back URL.
• the customers receiving the SMS or the MMS deletes the received advertisement information when the customers are not interested in the received advertisement information, and the customers receiving the SMS or the MMS presses the 'confirm' key to receive the advertisement information when the customers are interested in the received advertisement information.
• attracting a user's interest is difficult since the conventional advertising method is a push method which unilaterally transmits the advertisement information, use by the customers is low since additional data communication charges are incurred for receiving the advertisement information, and customers' aversion is easily aroused since the SMS or the MMS message including advertisement information is received at undesired time.
• the received advertisement information may not be collectively managed and be classified, and accordingly, a client who has received the advertisement information may not effectively manage the received advertisement information.
• the present invention provides to rapidly and effectively download advertisement information by integrally downloading the advertisement information using one exclusive mobile application at a time zone when traffic in a wireless Internet is light, such as late-night or early morning.
• the present invention also provides to download advertisement information by a pull method since an exclusive mobile application is operated when a user of a mobile terminal requires advertisement information, and the required advertisement information is provided to the user.
• the present invention also provides easy to search for required advertisement information since advertisement information stored in a mobile terminal is collectively managed using an exclusive mobile application, and the advertisement information stored in the mobile terminal is classified according to a category.
• the present invention also provides easy to verify a real effect of an advertising reach with respect to an advertising exposure since a reaction of the user with respect to stored advertisement information is stored in a mobile terminal using an exclusive mobile application, and the stored information about the reaction of the user is transmitted, in an integrated method, to a server at a predetermined time set in the exclusive mobile application.
• the predetermined time may correspond to late-night, early morning, or a new contents download time.
• the present invention also provides a user of a mobile terminal with relevant advertisement information without charging for the advertisement information since a charge for traffic of advertisement information, which is stored in a mobile terminal by an exclusive mobile application, is paid by an advertiser.
• the present invention also provides a user with relevant advertisement information since a location of a mobile terminal is recognized by an exclusive mobile application, and coupon information associated with the location of the mobile terminal is downloaded.
• the present invention also provides to improve an advertisement effect since an exclusive mobile application is automatically operated at a predetermined time, and coupon information associated with a corresponding time is provided.
• a method of providing mobile advertisement information including: downloading advertisement information when an exclusive mobile application installed in a mobile terminal is operated at a predetermined time, and when the advertisement information to download from a server exists; storing, by the exclusive mobile application, the downloaded advertisement information in the mobile terminal; and classifying the advertisement information according to a category to provide a generated advertisement information providing screen when the exclusive mobile application is operated by a request from a user of the mobile terminal.
• the method of providing mobile advertisement information may further include: checking a reaction of the user with respect to the advertisement information via the exclusive mobile application, and collecting the reaction of the user to store in the mobile terminal; and uploading the stored reaction in the mobile terminal to the server at a predetermined transmitting time.
• the method of providing mobile advertisement information may further include: downloading detailed advertisement information from the server via the exclusive mobile application by a request of the user.
• the predetermined receiving time and transmitting time may correspond to late-night or early morning.
• the exclusive mobile application may recognize a location of the mobile terminal to download the advertisement information corresponding to the location of the mobile terminal.
• the exclusive mobile application may be automatically performed at a predetermined service time to provide the user with the information corresponding to the predetermined service time.
• an apparatus of providing mobile advertisement information including: an advertisement information download unit downloading advertisement information when an exclusive mobile application installed in a mobile terminal is operated at a predetermined time, and when the advertisement information to download from a server exists; an advertisement information storage unit storing the downloaded advertisement information in the mobile terminal; and a screen providing unit classifying the advertisement information according to a category to provide a generated advertisement information providing screen when the exclusive mobile application is operated by a request from a user of the mobile terminal.
• the advertisement information download unit, the advertisement information storage unit, and the screen providing unit may be included in the exclusive mobile application.
• FIG. 1 is a flowchart illustrating operations of a method of providing mobile advertisement information according to an embodiment of the present invention
• FIG. 2 is a diagram illustrating an example of an advertisement information providing screen of the present invention
• FIG. 3 is a diagram illustrating another example of an advertisement information providing screen of the present invention.
• FIG. 4 is a block diagram illustrating an apparatus of providing mobile advertisement information according to an embodiment of the present invention.
• FIG. 1 is a flowchart illustrating operations of a method of providing mobile advertisement information according to an embodiment of the present invention.
• the method of providing mobile advertisement information downloads advertisement information when an exclusive mobile application installed in a mobile terminal is operated at a predetermined time, and when the advertisement information to download from a server exists in operation SIlO.
• the exclusive mobile application may be a general virtual machine (GVM), wireless Internet platform for interoperability (WIPI), binary runtime environment for wireless (Brew), kilobyte virtual machine (KVM), kitty hawk, extended virtual machine (SK-VM), mobile application S/W plug-in (MAP), or web identity technical office protocol (WITOP) based applications.
• GVM general virtual machine
• WIPI wireless Internet platform for interoperability
• KVM binary runtime environment for wireless
• KVM kilobyte virtual machine
• SK-VM extended virtual machine
• MAP mobile application S/W plug-in
• WITOP web identity technical office protocol
• the exclusive mobile application installed in the mobile terminal for an advertisement information providing service may be installed in the mobile terminal as a default when the mobile terminal is manufactured, and a user may download the exclusive mobile application via a wireless Internet access to install.
• the exclusive mobile application may be operated on the mobile terminal by selecting a corresponding application from a specific menu of the mobile terminal by the user.
• the exclusive mobile application may
• the advertisement information may include coupon information such as 'Lotte Department Store 5% Discount Coupon', or event information such as 'Pizza Hut Brand new Product Launching Event'.
• the predetermined receiving time may be times when a traffic of a wireless Internet is comparatively light such as late-night or early morning.
• the exclusive mobile application may be downloaded to be installed in the mobile terminal by the user due to a publicity of an advertiser or an advertising agency.
• the exclusive mobile application may be downloaded in the mobile terminal to be established via a mobile Internet access using a Hot-key.
• the advertiser or the advertising agency may transmit the advertisement information to the mobile terminal at the predetermined receiving time each day, a predetermined number of times in a week, or a predetermined number of times in a month.
• the present invention may not transmit the advertisement information, but may integrally transmit the advertisement information at the predetermined time since a server interoperates with the exclusive mobile application, therefore the advertisement information may be effectively transmitted.
• the server may be the advertising agency or the advertiser.
• whether advertisement information to download exists may be determined by the server or by the mobile terminal.
• the exclusive mobile application may store downloaded advertisement information in the mobile terminal.
• the downloaded advertisement information may be stored in a storage unit of the mobile terminal, the storage space of the mobile terminal being allocated by the exclusive mobile application.
• the exclusive mobile application may delete advertisement information whose validity expires from the mobile terminal, from stored advertisement information. Also, the exclusive mobile application may update the stored advertisement information to new advertisement information when the new advertisement information associated with the stored advertisement information is received.
• the exclusive mobile application may easily classify the advertisement information using tag information and the like, included in transmitted advertisement information. Specifically, a tag indicating a category may be included in advertisement information being downloaded from the server, and the exclusive mobile application of the mobile terminal may store each of the advertisement information in the mobile terminal according to classified advertisement information having an identical tag.
• the exclusive mobile application may be operated by a request from the user of the mobile terminal, classify the advertisement information according to a category, and provide the user with generated advertisement information providing screen.
• the user may use required coupon information, and may operate the exclusive mobile application in the mobile terminal when the user requires the coupon.
• the coupon information is classified according to the category by the exclusive mobile application to be provided, therefore the user may easily acquire required coupon information or required event information.
• the user when the user desires to use 'Lotte Department Store 5% discount coupon' for shopping, the user operates the exclusive mobile application to search for advertisement information stored in a shopping category, and may retrieve a required coupon.
• the advertisement information providing screen may include a banner advertisement which provides a uniform resource locator (URL) link function.
• the method of providing mobile advertisement information according to the embodiment of the present invention may check a reaction of the user with respect to the advertisement information via the exclusive mobile application, and collect to store the reaction of the user in the mobile terminal.
• the reaction of the user may include a number of selecting, reading, and requesting of the user with respect to the advertisement information provided via the exclusive mobile application.
• the method of providing mobile advertisement information according to the embodiment of the present invention may upload the reaction collectively stored in the mobile terminal to the server at a predetermined transmitting time.
• the predetermined transmitting time may correspond to late-night, early morning, or a new contents download time.
• the uploading of the collectively stored reaction in the mobile terminal to the server at a predetermined transmitting time denotes to upload all reactions occurred during a week to the server at 2 a.m. on every Wednesday.
• a reaction of a user with respect to advertisement information provided via the exclusive mobile application may be easily stored in a mobile terminal, and the stored reaction of the user with respect to the advertisement information may be transmitted from the mobile terminal to the server at a time when Internet traffic is comparatively light such as late-night or early morning, subsequently an advertiser may effectively verify an advertising reach rate with respect to the advertisement information.
• the method of providing mobile advertisement information further includes downloading detailed advertisement information from the server via the exclusive mobile application by a request of the user.
• a charge for a first download of the advertisement information is paid by an advertiser, accordingly a charge to the user may be reduced and aversion with respect to the advertisement information may be reduced, and subsequently a charge for a download of the detailed advertisement information is paid by either the advertiser or the user. Accordingly, an effective charging method is possible, the detailed advertisement information denoting great interest in advertisement information by the user.
• the exclusive mobile application allows the mobile terminal to access a request server of the Pizza Hut event via a wireless Internet, and a result of the applying of the event may be automatically replied to the mobile terminal.
• a charge for the wireless data communication occurred by the applying for the event may be paid by either the advertiser or the user.
• the exclusive mobile application illustrated from FIG. 1 may recognize a location of the mobile terminal, select advertisement information corresponding to the location of the mobile terminal, and download or provide the selected advertisement information.
• the exclusive mobile application may recognize a location of a mobile terminal using a location based service (LSB) technique, and when it is recognized the mobile terminal is located in Non Hyun-Dong Kang Nan-Gu, Seoul, the exclusive mobile application may selectively download advertisement information about shops and restaurants in Non Hyun-Dong Kang Nan-Gu, Seoul to provide a user with selectively downloaded information.
• LLB location based service
• the exclusive mobile application may be automatically performed at a predetermined service time to provide the user with advertisement information corresponding to a predetermined service time.
• the exclusive mobile application may be performed at 11 :50 a.m., before lunch, and provide a user with advertisement information associated with lunch, such as restaurant discount coupon.
• FIG. 2 is a diagram illustrating an example of an advertisement information providing screen of the present invention.
• the advertisement information providing screen of the present invention may include a hot event area 210, an advertisement list area 220, and a banner advertisement area 230.
• the hot event area 210 displays single event information which is selected according to a predetermined reference, from a plurality of event information. As an example, an advertiser who pays the largest amount may be displayed in the hot event area 210.
• the advertisement list area 220 may classify coupon/event information according to a category to provide the classified coupon/event information.
• categories are classified into 'shopping', 'ticket', 'food', 'beauty', and 'leisure 1 , however the number of categories are not limited to the example of FIG. 2.
• five of coupon/event information about 'shopping' are displayed on the advertisement list area 220.
• a call back uniform resource locator (URL) or sponsor advertisement which provides links such as a telephone number is displayed in the banner advertisement area 230.
• URL uniform resource locator
• the user may access a corresponding mobile Internet page associated with an advertisement, or a call connection is established to a shop associated with the advertisement.
• FIG. 3 is a diagram illustrating another example of an advertisement information providing screen of the present invention.
• the advertisement information providing screen of the present invention may include a hot event area 310, an advertisement list area 320, and a banner advertisement area 330, the advertisement information providing screen being provided by the exclusive mobile application.
• the advertisement list area 320 may classify coupon/event information according to a category to provide the classified coupon/event information, similar to the advertisement list area 220 of FIG. 2. In the example of FIG. 3, five of coupon/event information about 'food' are displayed on the advertisement list area 320.
• the method of providing mobile advertisement information according to the above-described embodiment of the present invention may be recorded in computer- readable media including program instructions to implement various operations embodied by a computer.
• the media may also include, alone or in combination with the program instructions, data files, data structures, and the like.
• Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD ROM disks and DVD; magneto-optical media such as optical disks; and hardware devices that are specially configured to store and perform program instructions, such as read-only memory (ROM), random access memory (RAM), flash memory, and the like.
• the media may also be a transmission medium such as optical or metallic lines, wave guides, and the like, including a carrier wave transmitting signals specifying the program instructions, data structures, and the like.
• Examples of program instructions include both machine code, such as produced by a compiler, and files containing higher level code that may be executed by the computer using an interpreter.
• the described hardware devices may be configured to act as one or more software modules in order to perform the operations of the above- described embodiments of the present invention.
• FIG. 4 is a block diagram illustrating an apparatus of providing mobile advertisement information according to an embodiment of the present invention.
• the apparatus of providing mobile advertisement information may include an advertisement information download unit 410, an advertisement information storage unit 420, a screen providing unit 430, a detailed advertisement download unit 440, a reaction collection unit 450, and a reaction upload unit 460.
• the advertisement information storage unit 420 may be included in an exclusive mobile application installed in a mobile terminal.
• the advertisement information download unit 410 may download advertisement information when the exclusive mobile application installed in a mobile terminal is operated at a predetermined time and the advertisement information to download from a server, exists.
• the advertisement information storage unit 420 may store the downloaded advertisement information in the mobile terminal.
• the screen providing unit 430 may classify the advertisement information into categories to provide a generated advertisement information providing screen when the exclusive mobile application is operated by a request from a user of the mobile terminal.
• the detailed advertisement download unit 440 may download detailed advertisement information from a server via the exclusive mobile application according to the request from the user.
• the reaction collection unit 450 may check a reaction of the user with respect to the advertisement information via the exclusive mobile application, and collect the reaction of the user to store in the mobile terminal.
• the reaction upload unit 460 may integrally upload the reaction being stored in the mobile terminal in the server at a predetermined transmitting time.
• a method of providing mobile advertisement information and an apparatus using the method of the present invention may rapidly and effectively download advertisement information by collectively downloading the advertisement information using one exclusive mobile application at a time when traffic in a wireless Internet is light, such as late-night or early morning.
• the present invention may provide a pull scheme for advertisement information since required advertisement information is provided to a user by operating an exclusive mobile application when the user required the advertisement information. Also, the present invention may provide easy to search for required advertisement information since advertisement information stored in a mobile terminal is collectively managed using an exclusive mobile application, and the advertisement information stored in the mobile terminal is classified according to a category.
• the present invention may provide easy to verify a real effect of an advertising reach with respect to an advertising exposure since a reaction of the user with respect to stored advertisement information is stored in a mobile terminal using an exclusive mobile application, and the stored information about the reaction of the user is transmitted, in an integrated method, to a server at a predetermined time set in the exclusive mobile application. Also, the present invention may provide a user with relevant advertisement information without charging for the advertisement information since a charge for traffic of advertisement information, which is stored in a mobile terminal by an exclusive mobile application, is paid by an advertiser.
• the present invention may provide a user with relevant advertisement information since a location of a mobile terminal is recognized by an exclusive mobile application, and coupon information associated with the location of the mobile terminal is downloaded. Also, the present invention may improve an advertisement effect since an exclusive mobile application is automatically operated at a predetermined time, and coupon information associated with a corresponding time is provided.

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• 2006
  • 2006-12-14 KR KR1020060128015A patent/KR20080104394A/ko not_active Application Discontinuation
• 2007
  • 2007-01-19 WO PCT/KR2007/000328 patent/WO2008072818A1/en active Application Filing

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