WO2008036546A2

WO2008036546A2 - System and method for packaging and distributing media

Info

Publication number: WO2008036546A2
Application number: PCT/US2007/078387
Authority: WO
Inventors: Paul Atkinson; James R. Kruest
Original assignee: Kestrel Wireless Inc.
Priority date: 2006-09-15
Filing date: 2007-09-13
Publication date: 2008-03-27
Also published as: WO2008036546A3

Abstract

A method and system is provided for distributing media such as optical discs In one example, a set of discs is provided, with at least one of the discs being unreadable in an associated disc player. When the consumer desires to activate the disc, the unreadable disc is placed near an activation device. The activation device uses and RF communication to read an ID from the unreadable disc. The activation device retrieves authorization data and confirms that the disc is in condition for activation. Provided that the disc is authorized for activation, the authorization data is transmitted to the disc using the RF communication. The disc has logic to confirm and complete the activation process, and may switch an optical shutter to activate the disc by making its content readable in the associated disc player.

Description

SYSTEM, PACKAGING, AND METHOD FOR DISTRIBUTING MEDIA

BACKGROUND

[0001] This application claims priority to US patent application 60/825,737, filed September 15, 2006, and entitled "System, Packaging, and Method for Distributing Media", which is incorporated herein by reference. The present invention relates to a systems, packaging, and process for distributing media. In a particular example, the invention relates to packaging and distribution methods for optical discs.

[0002] Theft is a serious and growing problem in the distribution of products. In one example, electronic devices continue to shrink in size, while increasing their utility. As these electronic devices become smaller and more capable, they also become easier and more attractive to steal. Devices, such as digital cameras, DVD players, MP3 players, and game devices are popular targets of theft, not only in the retail store by consumers, but also by others in the distribution chain. For example, retail store employees, shippers, warehousers, and even employees of the manufacturer often steal products, and even boxes of products, for their own use or to sell. Other types of products are also subject to theft, such as DVDs, CDs, game discs, game cartridges, and other types of media. These types of products are also in high demand, and being relatively small and valuable, are easy and attractive to steal.

[0003] From the facility where they are manufactured to the retail point-of-sale (POS) where they are sold, many high-value consumer products are vulnerable to theft. Various security techniques are used to minimize the losses (video cameras, security staff, electronic tagging, storing high-value items behind locked cabinets etc.). Despite these efforts theft of high-value targets such as DVDs, CDs and video games; portable video game players, DVD players, digital cameras, computers, printers, televisions and the like cost manufacturers and retailers billions of dollars per year.

[0004] Such rampant theft increase the cost of manufacturing, shipping, and selling of products. Each entity in the distribution chain is at risk for theft, and must take steps to reduce or control the level of theft. This cost is ultimately borne by the legitimate purchaser, which places an unfair "theft tax" on purchased products. Also, since may products are so easily stolen from a retail environment, retailers must take extraordinary steps to secure products. For example, DVDs, CDs, and small electronic devices are often packaged in oversized holders to make them more difficult to hide. These holders, however, also interfere with a consumers ability to interact with the product, ultimately making the product less attractive to the consumer. In another example, retail stores may place their most valuable and easily stolen products in locked cases. In this way, retail consumers are completely distanced from these products, which reduces theft, but also makes the products difficult to purchase. The consumer cannot read the full labeling on these locked-up products, can not physically interact with them, and must get the attention of a retail clerk, who might have a key, in order to get to the product. In another attempted solution, retail stores put security tags on products, which are intended to be disabled at the check stand upon purchase. If a consumer leaves the store with a live tag, then an alarm sounds. A guard or clerk is expected to stop the consumer and determine if the consumer has shoplifted a product. This process may be dangerous for the guard or clerk, and, since many of the alarms are false, causes undo stress for law-abiding consumers.

[0005] None of these attempts to stop retail theft has worked, and all make the retail experience less attractive to the consumer. In this way, the retailer is in the untenable position of having to accommodate and accept a certain (and sometimes significant) level of theft in order to maintain an attractive and desirable retail environment for paying customers. Further, neither the oversized holders, the locked cases, nor the guards address the significant level of theft that occurs between the manufacturer's dock to the retail shelf. Accordingly, the entire distribution chain has resigned itself to an "acceptable" level of theft, and passes the cost of theft on to the legitimate consumer. [0006] The distribution of products faces other challenges. For example, consumers want to choose products that have a particular set of functions or utility, and find it desirable to purchase products matched to their specific needs. Accordingly, manufacturers often manufacture a product in several difference models, with each model having a different set of features. Although this is desirable from the consumer's standpoint, it complicates the manufacturing, shipping, inventorying, shelving, and retailing processes. This problem exists in the configuration of electronic products, computers, gaming systems, DVDs, CDs, game cartridges, for example. For a specific example, a DVD movie disc may be available in a family version, a theater version, and an "uncut" version. Each has a different age restriction, and will appeal to different and significant markets. Accordingly, three different versions must be manufacture, shipped, inventoried, shelved, and managed. A similar problem exists with feature sets for games, computers, and other products.

[0007] In another challenge for the distribution of products, it is sometimes desirable to rent a product to a customer for a set period of time. A typical example of a rental business model is the rental of optical media, such as DVDs. Rental models for content stored in physical media, i.e. movies recorded on video tape or optical disc, are typically dependent on the physical distribution of the media and in particular the checking-out and checking-in of the media out of, or into the retailer's inventory. In time-period based rental models, charges are related to how long the consumer has the media, e.g. the period between when the media is checked-out and when it is checked-in. In max-out subscription models, charges are based on the number of media checked-out to a customer less those that have been checked-in. In a max-turn model, charges are related to how frequently media are checked-out, or checked-in, by the retailer. These rental models suffer from several significant limitations. First the transport costs for each rental are substantial no matter how often the item is rented. Second they impose delays between the rental and selection decisions and the consumption of the item rented.

[0008] The video rental business illustrates the some of the limitations of these models. With traditional video rental stores, every time a customer rents a movie he must go to the store to pick-up the movie and then must go back to the store to return it. The time-period for which the consumer is charged depends on when the movie is checked-out and when it is returned and checked-in to inventory. In this model, the consumer bears the transport cost in the form of trips to and from the video store. The consumer also incurs delays between the rental and selection decisions and the actual watching of the movie. The video store incurs high costs too in the form of rent, inventory and the cost of checking- out and checking in each movie rented.

[0009] Even with alternative transport methods such as the US mail, there are always delays from the time when the movie is selected, when it is rented and when it is watched by the consumer. And if it is a max-out or max-turn model, there is a further delay until the movie is returned to the retailer, checked into inventory and another movie distributed to them. In both cases the retailer also incurs substantial recurring shipping and handling costs. Other transactions such as authorization, activation or authentication of tangible media such as tickets, coupons, vouchers, credit cards, product labels and tags, security devices, memory cards, removable computer storage devices (optical and electromagnetic), etc. share similar limitations. [0010] Challenges also exist for non-commercial distribution of goods. For example, the military stores, transports, and maintains weapons and gear that is subject to theft and misuse. These weapons and gear must be available for rapid deployment and use, but yet must be sufficiently controlled so that they do not fall into enemy hands, or used in ways not approved by military command.

SUMMARY

[0011] The present invention provides a method and system for distributing media such as optical discs. In one example, a set of discs is provided, with at least one of the discs being unreadable in an associated disc player. In this way, a consumer may use and enjoy any readable disc, but must take additional steps to activate the unreadable disc. When the consumer desires to activate the disc, the unreadable disc is placed near an activation device. The activation device uses and RF communication to read an ID from the unreadable disc. The activation device retrieves authorization data and confirms that the disc is in condition for activation. Provided that the disc is authorized for activation, the authorization data is transmitted to the disc using the RF communication. The disc has logic to confirm and complete the activation process, and may switch an optical shutter to activate the disc by making its content readable in the associated disc player. By distributing unreadable discs that can be activated only under defined requirements, content owners are able to freely distribute discs, while maintaining control of their content. For example, a consumer may be provided a library of unreadable discs, and, after approval by to the content owner, the consumer can activate selected discs.

[0012] In one example, the present invention provides a package or holder for holding one or more unreadable discs. The package may be constructed to fold, such the when closed, the disc or discs are inside, and when open, the disc or discs are presented for use. An antenna may be integrated into the package, for example, in the spine, for increased sensitivity to RF communications and power. The integrated-antenna may couple to the logic in an enclosed disc using connection lines and a disc coupler. The package may contain multiple unreadable discs, and the unreadable discs may have different requirements for activation. For example, one disc may be activated at a retail point of sale, while another disc in the package may have to be taken to another location for activation, or activated at the same retail store at a different time. In this way, the retailer or content owner may provide incentives to cause the consumer to make another visit to the store, or to visit another location.

[0013] Advantageously, the present invention enables new and valuable processes for distributing media. Because the content owner or distributor can control where and when content becomes usable, discs may be more freely displayed and distributed. With such ease of distribution, content providers will be enabled to promote purchase of their content, or use their content as an incentive to motivate consumers to take specific actions. For example, an unreadable disc of a desirable movie may be distributed as a promotion, and consumers invited to visit a particular retailer to activate the disc for a highly desirable price. In this way, the incentive of a reduced-price movie activation may motivate consumers to visit the retail establishment. The content provider may be paid for the activation, as well as receive payment for drawing the consumer to the store.

BRIEF DESCRIPTION OF DRAWINGS

[0014] Fig. IA is an illustration of an optical disc set in accordance with the present invention.

[0015] Fig. IB is a flowchart of a method for distributing an optical disc set in accordance with the present invention. [0016] Fig. 2 is a flow diagram of a method for distributing an optical disc set in accordance with the present invention.

[0017] Fig. 3 is an illustration of packaging that is holding an optical disc set in accordance with the present invention.

[0018] Fig. 4 is a flow diagram of a method for distributing an optical disc set in accordance with the present invention.

[0019] Figs. 5 is an illustration of packaging that is holding an optical disc set in accordance with the present invention.

[0020] Figs. 6 is a flow diagram of a method for distributing an optical disc set in accordance with the present invention.

[0021] Fig. 7 is an illustration of a disc selection set and an activation device in accordance with the present invention.

[0022] Fig. 8 is a flow diagram of a method for distributing an optical disc set in accordance with the present invention.

DETAILED DESCRIPTION

[0023] Referring now to figure IA, an optical disc system 10 is illustrated. Optical disc system 10 includes a disc 15 having a content area 16. Disc 15 may be, for example, a DVD, a CD, a game disc, a software application or data disc, an HD DVD, or a Blu-ray disc. The content area 16 may hold movies, music, gaming software, image information, or other multimedia information. The disc 15 is constructed to be received into an associated disc player. For example, if disc 15 is a DVD disc, then disc 15 is intended to be received and played in an associated DVD player. More particularly, the DVD disc 15 would be received into the disc player and rotated while the player's laser reading system reads digital information from content area 16. However, an optical shutter 27 is positioned in the content area 16. This optical shutter 27 is preferably small and positioned adjacent an important part of the data in the content area 16. For example, optical shutter 27 may be positioned over a directory or menu area, thereby interfering with the player's ability to read the disc. In a specific example, optical shutter 27 is an opaque electrochromic material. In other examples, the optical shutter may be an electro-optic or metal shutter. The shutter may be on a surface of the disc, or may be internally positioned. More specific information regarding the optical shutter and disc constructions may be found in co-pending US patent application number 11/460,827, filed July 28, 2006, and entitled "Persistent Electro-Optic Devices and Processes for Optical Media"; and in US patent application number 60/824,536, filed September 5, 2006, and entitled "Disc with Optical Shutter"; both of which are incorporated by reference in their entirety. When the shutter is "closed", any laser light from a player is substantially blocked from reading information from the portion of the content area covered by the optical shutter. It will also be appreciated that the pattern and edge configurations for optical shutter 27 may also cooperate to further interfere with the ability of the player to read content. It will also be understood that the shutter may be positioned in different locations relative to the content area, and may be set to transition from opaque to clear, clear to opaque, reflective to non-reflective, or non-reflective to reflective, depending on the type and placement of the shutter.

[0024] As illustrated in configuration 12, disc 15 is a nonactivated and unreadable optical disc. In this way, when disc 15 is inserted into its associated player, the associated player is unable to read or use information from content area 16. In the case when disc 15 is a DVD optical disc, a movie would be restricted from playing when the optical disc has the shutter 27 in its opaque state. It will be appreciated that some limited functionality or readablily still may be allowed for disc 15 in its non-activated state, such as the ability to view a movie trailer or other limited or promotional information. [0025] Disc 15 has an open center area 21 for receiving a drive spindle from the associated disc player. Open area 21 may also receive a clip or other frictional attachment method for securing the disc 15 to its distribution or storage packaging. An unused area 18 is between the open-space 21 and content area 16. This unused area 18 may be used for holding anti-theft circuitry that is capable of selectively setting optical shutter 27 to an activated state. The anti-theft circuit includes an antenna 23 for transmitting and receiving RF communications. Preferably, these RF communications are at frequencies similar to the RF communications used in an RFID identification system. Antenna 23 couples to receiver and logic 25, which is used to switch the optical shutter 27 from its opaque state to a nearly transparent state responsive to receiving proper authentication data.

[0026] Generally, when the nonactivated optical disc 12 is positioned near a point-of-sale or other activation device, the activation device uses an RF communication to interrogate the logic and receiver 25. In response, the logic returns a disc identification to the activation device. The activation device confirms that the disc is in a condition for authorization, and retrieves authorization data specific to that disc. Using an RF communication, the activation device transmits the authorization data to logic and receiver 25. The logic 25 then determines if the optical shutter 27 should be switched. If proper authorization has been received, then logic 25 causes the optical shutter 27 to transition from an opaque state to a nearly transparent state. The power for effecting the switch may be derived from the received RF signal, a different RF signal, or from a battery located on the disc or in the disc's packaging. [0027] In a more specific example, the disc 15 is a DVD disc in a package. The disc is positioned near an activation device, and an RF communication system reads an ID from logic 25. The activation device uses the ID to retrieve an authorization key. Provided other activation criteria have been met, such as payment or promotional requirements, then the activation device transmits the authorization key to logic 25. Logic 25 compares the authorization key to a stored secret key, and if the keys match, applies an electrical signal to optical shutter 27. The optical shutter 27 transitions from its opaque state to a nearly transparent state. Logic 25 may also transmit a confirmation message back to the activation device. Once the optical shutter 27 has changed, the disc 15 is an activated disc as shown in configuration 14. Activated disc 14 is the same as nonactivated disc 12, except that optical shutter 28 is nearly transparent, and will not substantially interfere with a disc player's ability to read the disc. With the optical shutter in its nearly transparent state, the optical disc operates as expected in its associated disc player. The structures and processes for activating a compromised optical disc have been generally described, but are more fully described in co-pending US patent application number 11/295,867, filed December 7, 2005, entitled "Device and Method for Selectively Activating a Target", which is incorporated by reference in its entirety.

[0028] As previously described, the use of an optical shutter on an optical disc enables the usability or utility of an optical disc to be compromised. Since the disc has been compromised, the disc may be freely distributed, with reduced risk that a user will be able to access the content. In this way, the owners of the content may more freely distribute optical discs with their content, confident that they will be compensated or be able to otherwise control the use and access to their content. For example, a movie studio may allow others to freely distribute a popular movie on compromised discs, since users will not be able to enjoy the movie until an authorized activation has occurred. In this way, the movie studio or distributor will obtain payment or other compensation prior to authorizing the activation of the disc. Since content owners may now more freely distribute optical discs with reduced risk of their content being illegally used or stolen, additional and valuable distribution processes are enabled. [0029] Figure IB shows that a distributor may deliver a selection set of non- activated and unreadable optical discs to a consumer as shown in block 27. For example, a distributor or other seller may mail a set of compromised DVD discs to a consumer. The selection set may include many discs to facilitate efficient and cost effective mailing. The mailing of the selection set to the consumer may be as part of a fee based movie program, or may be free. In another example, a selection set of non-activated media may be provided as part of a promotion, such as a retail promotion. In this regard, a retailer may distribute a non- activated DVD at its store or another location, and invite the consumer to take the disc to another location to have it activated. In this way, the consumer would be incentivized or motivated to return to the retail store at another time, or go to another location desired by the operator of the promotion.

[0030] Once the consumer has possession of the selection set, the consumer is allowed to make an activation selection as shown in block 29. In some cases, the decision may be to select a particular movie from a stack of available movies. In another example, it may be to respond to an incentive in a promotion, for example, a reduced price activation for returning to a retail store during a particular time period. Once the consumer has made a selection, the consumer moves the selected disc to a position for activation as shown in block 31. More particularly, the position of activation has an activation device constructed to communicate with the non-activated disc. This activation device may be embodied in an at-home device connected to network or phone, may be at a point-of-sale terminal at a retail store, or may be at a kiosk or vending machine at a convenient location. When the selected disc is placed near the activation device, an activation process is initiated that confirms that the disc is in a condition to be authorized, and that consumer has taken the necessary steps to permit activation. For example, if the consumer has taken the non-activated disc back to a retail store, it may be confirmed that the consumer has returned on the proper day, and possibly has made the reduced price payment for activation. Provided the conditions have been met, the non-activated disc is activated and the consumer is able to then use the activated disc in a normal manner as shown in block 33.

[0031] Advantageously, a distributor or content owner is able to freely distribute discs with confidence that it will be paid or otherwise compensated prior to a consumer being able to use the disc. In this way, restrictions and security on disc distribution are relieved, and popular music and movies may made more readily be used as part of consumer promotions. [0032] Referring now to figure 2, another distribution system 50 is illustrated. Distribution system 50 provides a consumer with a compromised optical disc during a first transaction as shown in block 52. This transaction may be, for example, purchasing a disc package at a retail store. The disc package may have multiple discs, with one or more of the discs provided in a non-activated state. During the first transaction, the consumer may leave the retail store with the package still having one or more non-activated discs. The consumer has ended the first transaction as shown in block 54. In another example, as the consumer completes a sales transaction at a retail store, a clerk inserts a non-activated disc into the consumer's carrying bag. This non-readable disc is a promotional item that has labeling encouraging the consumer to return to the retail store on another day. Again, the first transaction is ended 54, and the consumer leaves the retail environment with a non-activated disc. The non-activated disc packaging or collateral includes some incentive for the consumer to take an additional action as shown in block 56. For example, a multi-disc package may include a non-activated disc, and the non-activated disc may be activated for a substantially reduced price. In another example, a disc may have been distributed prior to an authorized viewing date. Then, the viewer is invited to activate the disc on a premiere date, enabling a consumer to activate a premiere first-run movie at a time selected by the distributor or content owner. In another example, the incentive may be additional in-store savings. For example, a promotional disc may be activated for free or at a substantially reduced price if a consumer returns to a store on a particular day, and may include other coupon or price incentives. Finally, a convenience incentive may be provided for activating discs. For example, a distributor may send a large number of non- activated discs to a consumer. Then, at a time convenient for the consumer, the consumer may select a disc for activation. This would be particularly convenient if the activation device were an at-home activation device connectable through network or phone lines to an activation center. In this way, a consumer could activate a movie or other entertainment disc at a time of their choosing. Once the consumer has selected a disc to activate, a second transaction is started as shown in block 61. This second transaction may occur at home, at a kiosk, at the retail store, or another retail store. During the second transaction, the disc is activated as shown in block 63.

[0033] Referring now to figure 3, a set of optical discs 100 is illustrated. The set of optical discs 100 includes a first disc 121 and a second disc 106 secured into package 101. Package 101 has an inside area 102 and an outside area 104 that provides for folding along spine 125. In this way, when folded, surface 127 acts as a front cover and surface 131 acts as a back cover, and when opened, the inside surface 102 is displayed. Disc 121 is a playable optical disc, such as a DVD, and is secured to package 101 through center area 123. Disc 121 is in an activated state or otherwise ready for immediate viewing. Package 101 also has a second disc 106 which is provided in a nonactivated and unreadable state. Disc 106 is secured to package 101 through center area 108, and has an integrated optical shutter system 110 for selective activation. Package 101 is provided to the consumer showing an incentive 129 for the consumer to activate the second disc. For example, the consumer may purchase the package desiring to watch movie 121, and the consumer is informed that the second disc may be activated for a reduced price. In this way, the retailer may be able to make an additional sale by incentivizing the consumer to activate the second disc. In one example, the second disc may be selected to relate to the first movie, thereby increasing the appeal of the second movie to the consumer. In another example, the consumer may be invited to return to the retail store at another date by incentive 129 for a reduced price activation. In this way, a retailer may increase future traffic to their store by providing incentive 129.

[0034] Referring now to figure 4, a process of distributing optical discs is illustrated. Process 150 shows that a consumer is provided with the compromised optical disc during a first transaction as shown in block 152. The compromised or nonactivated optical disc may be mailed to the consumer, may be part of a multi-pac disc set as described with reference to figure 3, may be part of a promotion, or may be part of a selection set sent to the customer for membership in a movie or music club. In this way, the consumer is able to complete a first transaction as shown in block 154, and be in possession of the nonactivated and unreadable optical disc. Responsive to some incentive, which could be financial or merely convenience, the consumer selects to activate the disc in a second transaction as shown in block 156. The second transaction may occur at a later time as shown in block 161. For example, it could be days or weeks later at a time selected by the consumer, or it could be in a particular time window required by the distributor or content owner. In this way, the content owner or distributor may be able to incentivize or motivate a consumer to return to a retail location or activate at a particular day or within a particular time window.

[0035] The second transaction may also occur at a different location as shown in block 163. For example, the retailer may want the consumer to return to the same retailer at a different time, or may incentivize the consumer to return to a different retail location. The second transaction may also occur at a kiosk, at home, or at a defined event or place. Again, the content owner or distributor is able to select and define the time frame and location positions for activating the disc. When activation is desired and appropriate, the consumer places the nonactivated disc near an activation device as shown in block 165. This activation device may be at a point-of-sale register, a kiosk, at home, or at another place as allowed by the distributor or content owner. The activation device reads an ID from a disc as shown in block 167. The activation device is typically connected to a network operations center through a network connection, and confirms that the disc is ready to be activated as shown in block 169. For example, the activation device may confirm that the consumer has complied with the proper location, time, and payment requirements, and that the distributor or content owner permits authorization. Provided the disc is ready to be activated, the activation device sends an authorization code to the disc as shown in block 172. The disc has integrated logic which switches an optical shutter which allows the disc to activate as shown in block 174. In some cases, the activation device may receive a confirmation from the disc that it is properly activated as shown in block 176, and the confirmed activation may be reported as shown in block 181. In this way, payments, promotion statistics, and other financial reports may be accounted for as shown in block 181. It will be appreciated that some of these functions may be done locally, but also may be facilitated through a network connection 185.

[0036] In another example, figure 5 shows a set of optical discs 200. Set of optical discs 200 includes a first optical disc 216 and a second optical disc 206 secured into package 201. Package 201 is a foldable package such that when closed, has a front cover 227, a back cover 229, and a spine 225. When open, the package 201 has an inside area 202. The set of optical discs 200 are each nonactivated discs. Disc 216 is secured into package 201 through center area 219, and has optical shutter 217. Optical disc 206 is secured to package 201 using center area 209, and has optical shutter 207. Both optical shutters 217 and 207 are in an opaque state, thereby disabling or compromising the respective optical discs. To facilitate RF communication with the disc, antennas are provided on spine 225, or may be otherwise locate in or on the packaging 201. Antenna 218 is coupled through line 215 to antenna contact 219 which couples to the logic and receiver for the optical shutter system 217. In a similar manner, antenna 208 couples through line 205 to antenna contact 209 which couples to the receiver and logic for optical shutter system 207. Since antennas 218 and 208 are on the spine 225, RF communications may be more readily facilitated with respective discs. It will be appreciated that the antennas may be positioned in other locations of the package, and that multiple antennas may be used for each disc. For example, a separate antenna may be used for RF communication data, and another antenna used for supplying supplemental power.

[0037] Optical disc set 200 may be sold with disc 216 being its primary disc, while disc 206 is provided as a promotional disc. Accordingly, when the consumer approaches the retail point-of-sale terminal, the consumer will purchase and activate disc 216. At the point-of-sale, the consumer may request that the second disc 206 be activated, and provide an additional payment to the clerk. Accordingly, upon payment for the second disc 206, the clerk could activate disc 206. However, the consumer may not desire to activate disc 206 at the initial point-of-sale, but may return at a different date or different location to activate the disc. In one example, the retailer may not permit the activation of disc 206 on the same day as disc 216, thereby providing an incentive for the consumer to return to the retail location at a different day to activate the second disc at a substantially reduced price. In this way, the retailer benefits from having a repeat visit by the consumer, as well as receiving additional compensation for activating second disc 206. [0038] Referring now to figure 6, a process for distributing optical discs is illustrated. System 250 provides a consumer with a package having a main disc and an extra disc as shown in block 252. It will be appreciated that there may be more than one main disc, and more than one extra disc. The consumer approaches the point-of-sale terminal and the consumer purchases the main disc as shown in block 254. While at the first point-of-sale terminal, the consumer may decide to purchase the extra disc as shown in block 259. Accordingly, the consumer would activate the extra disc at that point-of-sale terminal as shown in block 267. However, the consumer may not be able to purchase the disc at that time, either because they do not want to pay for it or because the retailer requires activation at another time, and therefore purchases the disc at another time as shown in block 261. In such a case, the consumer may return to that same retail store on another day and purchase activation of the second disc and activate the extra disc as shown in block 269. In another example, the consumer may not activate the extra disc at the retail environment, but may be incentivized or required to go to another location, such as another retailer as shown in block 257. When the consumer is at the required place, the consumer may then activate the extra disc as shown in block 265. Upon activation, reports and allocation of money may occur as shown in block 282. Importantly, the consumer may decide not to purchase the extra disc as shown in block 263. In this case, the disc never activates as shown in block 271, so the disc never becomes usable. Accordingly, the distributor, retailer, and content owner are protected from a consumer accessing or using the disc without payment or full authorization. [0039] Referring now to figure 7, a system for distributing optical discs 300 is illustrated. System 300 includes a selection set of discs 302. Selection set 302 may include many discs, with each disc being in a package such as package 304. In one example, package 304 includes an antenna 306 coupled to an optical shutter system on its associated optical disc. Selection set 302 may be distributed to a consumer for example, by mail, and may include many nonactivated discs. The consumer may have selected particular discs to be received, or may have selected categories of discs to be selected, or the discs may be set according to selection criteria set by the distributor. By receiving a selection set 302, a consumer may have a library of non-activated discs in their possession. At a time convenient to the consumer, the consumer may select a disc for activation. To facilitate easy and convenient activation, the consumer may be provided an at-home activation device 310. The at-home activation device may be provided to the consumer for a fee, or may be included as a promotional device. The at-home activation device 310 typically needs a link to a network operations center to obtain activation confirmation, and therefore has an Ethernet connection 315, a USB connection 316, a wireless connection 321, or a telephone connection 319. [0040] The consumer may use a network connection to a local home network, a connection to the Internet, or even a phone line connection to obtain communication with a network operations center. The device may include user controls and indicators 306 for receiving information from the consumer and displaying instructions or confirmations. The activation device 312 also has an antenna 313 for RF communication with antenna 306. When the consumer desires to activate a particular disc, the consumer selects a disc and places it adjacent activation device 312. The activation device retrieves an ID from the optical disc, and communicates the ID to the network operations center. The operations center confirms that the disc is ready for activation, and requests payment from the consumer. Upon payment for the disc and confirmation that the disc is ready to be activated, the network operations center sends an authorization code to activation device 312. The activation device 312 transmits the activation data to the selected disc, and the optical shutter system on the disc confirms authorization and switches the optical shutter to enable or activate the disc. The optical shutter system is powered by conversion of RF energy, or may have a battery associated with the packaging.

[0041] Referring now to figure 8, a process for distributing discs is illustrated. Process 350 provides a consumer with a set of compromised discs as shown in block 352. In this way, a consumer may be provided a library of non-activated discs for selection. The consumer also has an activation device that is connectable to the network, and is able to activate discs when the disc is placed adjacent to the activation device as shown in block 354. The consumer selects the disc to activate as shown in block 356, and the activation device reads the ID from the disc as shown in block 359. It will be appreciated that the consumer may activate a single disc, or may have selected multiple discs for activation. In this regard, the discs may be activated serially, or an entire set of discs may be activated in one transaction. The activation device communicates with the network operations center to confirm that the disc is in a condition for activation, and if so, sends an activation code to the disc as shown in block 361. The optical shutter system on the disc confirms authorization and activates the disc as shown in block 363. More particularly, the logic on the optical disc uses an electrical signal to switch the optical shutter to a nearly transparent state. Accordingly, the disc or discs activated are now available for use by the consumer. The activation device may then confirm to the network that the discs have been activated, and reports and financial transactions enabled as shown in block 366. [0042] While particular preferred and alternative embodiments of the present intention have been disclosed, it will be appreciated that many various modifications and extensions of the above described technology may be implemented using the teaching of this invention. All such modifications and extensions are intended to be included within the true spirit and scope of the appended claims.

Claims

What is claimed is:

1. A set of optical discs, comprising: an optical disc configured to be readable in an associated disc player; and an optical disc configured to be unreadable in an associated disc player.

2. A set of optical discs, comprising: an optical disc configured to be unreadable in an associated disc player; and a second optical disc configured to be unreadable in an associated disc player.

3. The set of optical discs according to claim 1 or 2, further comprising: a package constructed to hold each respective optical disc in the set of optical discs.

4. The set of optical discs according to claim 3, further comprising: a spine in the package.

5. The set of optical discs according to claim 4, further comprising: an antenna positioned on or in the spine; antenna contacts on the unreadable optical disc; an antenna connection line extending from the antenna to the antenna contacts.

6. The set of optical discs according to claim 1 or 2, further comprising: an optical shutter on the unreadable optical disc, the optical shutter constructed to interfere with the disc player's reading process.

7. The set of optical discs according to claim 6, wherein the optical shutter further comprises an electro-chromic material, an electro-optic material, or a metal material.

8. The set of optical discs according to claim 6, further comprising: an RF transceiver and logic coupled to the optical shutter, the logic configured to switch the optical shutter responsive to receiving authorization data through the RF transceiver.

9. The set of optical discs according to claim 8, wherein the unreadable optical disc becomes readable in the associated player when the optical shutter is switched.

10. The set of optical discs according to claim 1, further including: a package constructed to hold each respective optical disc in the set of optical discs; a visually perceptive label indicative that the package holds the unreadable disc.

11. The set of optical discs according to claim 1, further including: a package constructed to hold each respective optical disc in the set of optical discs; a visually perceptive label indicative of an incentive for a consumer to activate the unreadable disc.

12. The set of optical discs according to claim 2, further comprising: an antenna positioned on or in the spine; antenna contacts on each of the unreadable optical disc; an antenna connection line extending from the antenna to the antenna contacts.

13. The set of optical discs according to claim 2, further comprising: a first antenna and a second antenna positioned on or in the spine; antenna contacts on each of the unreadable optical disc; a first antenna connection line extending from the first antenna to the antenna contacts on the unreadable disc; a second antenna connection line extending from the second antenna to the antenna contacts on the second unreadable disc.

14. The set of optical discs according to claim 12 or 13, further comprising: an RF transceiver and logic coupled to an optical shutter on the unreadable disc, the logic configured to switch the optical shutter responsive to receiving authorization data through the RF transceiver; and an RF transceiver and logic coupled to an optical shutter on the second unreadable disc, the logic configured to switch the optical shutter responsive to receiving authorization data through the RF transceiver.

15. The set of optical discs according to claim 14, wherein the logic on the unreadable disc and the logic on the second unreadable disc act are configured to switch respective optical shutters responsive to the same authorization data.

17. The set of optical discs according to claim 14, wherein the logic on the unreadable disc and the logic on the second unreadable disc act are configured to switch respective optical shutters responsive to the different authorization data.

18. A method of distributing content data, comprising: delivering a selection set of discs including a non-activated optical disc; receiving a message to activate the non-activated optical disc, the message including an identifier; confirming that the identifier identifies the non-activated optical disc and that the non-activated optical disc is authorized for activation; sending activation data to the optical disc to activate the non-activated optical disc.

19. The method according to claim 18, further comprising: receiving a confirmation that the non-activated optical disc has been activated.

20. The method according to claim 18, wherein: every disc in the selection set is initially delivered as a non-activated optical disc.

21. The method according to claim 18, further comprising: sending the activation data to an RF-enabled activation device; and transmitting, using an RF communication, the activation data to the non- activated optical disc.

22. The method according to claim 21, wherein: the activation device is a retail store point of sale device, an at-home activation device, or an activation device in a kiosk.

23. The method according to claim 18, wherein: the optical disc is a DVD, a CD, a game disc, a software application or data disc an HD-DVD, or a Blu-ray disc.

24. The method according to claim 18, wherein: the content data is a movie, music, or a game.

25. A method of distributing an optical disc, comprising: distributing a non-activated disc to a consumer; incentivizing the consumer to activate the non-activated disc; receiving the non-activated disc at a predetermined activation location; retrieving an identification from the non-activated disc, and confirming that the non-activated optical disc is authorized for activation; sending activation data to the optical disc to activate the non-activated optical disc.

26. The method according to claim 25, further comprising: receiving a confirmation that the non-activated optical disc has been activated.

27. The method according to claim 25, wherein: the activation location is a retail store, at a consumer site, or at a kiosk.

28. The method according to claim 25, wherein: distributing the non-activated disc includes placing the non-activated disc in a package with a second disc.

29. The method according to claim 28, wherein: the second disc is a second non-activated disc; and the second non-activated disc and the non-activated disc are allowed to be activated as part of the same consumer transaction.

30. The method according to claim 28, wherein: the second disc is a second non-activated disc; and the second non-activated disc and the non-activated disc are not allowed to be activated as part of the same consumer transaction.

31. The method according to claim 30, wherein: the second non-activated disc is activated as part of a second consumer transaction.

32. The method according to claim 31, wherein: the second consumer transaction occurs at a retail store, at a consumer site, or at a kiosk.

33. The method according to claim 32, wherein: the second consumer transaction uses a second activation device, and the second activation device is a retail store point of sale device, an at-home activation device, or an activation device in a kiosk.

34. The method according to claim 18, wherein: the optical disc is a DVD, a CD, a game disc, a software application or data disc, an HD-DVD, or a Blu-ray disc.