WO2008035278A1 - Système et procédé d'utilisation de métadonnées pour des appplications multimédia - Google Patents

Système et procédé d'utilisation de métadonnées pour des appplications multimédia Download PDF

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Publication number
WO2008035278A1
WO2008035278A1 PCT/IB2007/053752 IB2007053752W WO2008035278A1 WO 2008035278 A1 WO2008035278 A1 WO 2008035278A1 IB 2007053752 W IB2007053752 W IB 2007053752W WO 2008035278 A1 WO2008035278 A1 WO 2008035278A1
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WO
WIPO (PCT)
Prior art keywords
content
crid
slot
identifiers
game
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PCT/IB2007/053752
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English (en)
Inventor
Peter Stephen May
Robin John Blackwell
Original Assignee
Koninklijke Philips Electronics, N.V.
U.S. Philips Corporation
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Application filed by Koninklijke Philips Electronics, N.V., U.S. Philips Corporation filed Critical Koninklijke Philips Electronics, N.V.
Publication of WO2008035278A1 publication Critical patent/WO2008035278A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H04N21/2353—Processing of additional data, e.g. scrambling of additional data or processing content descriptors specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata
    • A63F13/12—
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/30—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5506—Details of game data or player data management using advertisements
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5546—Details of game data or player data management using player registration data, e.g. identification, account, preferences, game history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N9/00—Details of colour television systems
    • H04N9/79—Processing of colour television signals in connection with recording
    • H04N9/80—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback
    • H04N9/82—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback the individual colour picture signal components being recorded simultaneously only
    • H04N9/8205—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback the individual colour picture signal components being recorded simultaneously only involving the multiplexing of an additional signal and the colour video signal

Definitions

  • the present invention is related to a system, method, and storage medium for using metadata to provide content for multimedia applications and, more specifically, for embedding a content reference identifier in metadata to provide reference to advertising material for multimedia applications, such as computer/electronic games, etc.
  • TV-Anytime is a standard for delivering metadata over unidirectional and bidirectional transports, such as broadcast or IP.
  • this metadata is used to refer to various aspects of audio/video content, such as program name, synopsis, time etc., with a typical use for creating and populating Electronic Program Guides (EPGs).
  • EPGs Electronic Program Guides
  • TV-Anytime is an emerging platform developed by the TV-Anytime Forum in phases which are now published as an ETSI specification.
  • TV-Anytime phase 1 addresses the areas of metadata, content referencing, and rights management and protection.
  • TV-Anytime phase 2 addresses technologies related to content packaging, remote programming, content and user profile sharing. See: The TV- Anytime Forum, "Specification Series: S-2 (Phase 2) on: System Description", Final Specification, SP002v2.0, date: 8 April 2005, www.tv-anytime.org.
  • TV-Anytime phase 2 supports new content types other than linear audio/video, such as games, web pages, music files, graphics, and data.
  • CRIDs Content Reference Identifiers
  • a process called “resolving” translates the CRID to an actual item of content identified by a locator.
  • IDs are used to search and retrieve metadata relating to the content or resolved into the location of the content itself, a location which can vary over time.
  • CRIDs can reference other CRIDs, enabling CRIDs to represent a group of related content, such as series, for example. In the latter case, an additional identifier (ID) can be used to uniquely identify specific instances of content.
  • CRIDs have an advantage that metadata providers can be independent of the content providers and references can be created well in advance of the content. Furthermore, the resolving process needed to handle the separation of reference from content location allows for content locators to change over time. Thus, the reference may change over time to point to a different content location.
  • the separation provided by the CRID enables a one-to-many mapping between content references and the locations of the contents.
  • the search and selection yield a CRID, which is resolved into either a number of CRIDs or a number of locators.
  • the main provider groups can originate and resolve CRIDs.
  • the introduction of CRIDs into the broadcasting system is advantageous because it provides flexibility and reusability of content metadata.
  • the resolving mechanism for CRIDs typically relies on a network which connects consumer devices to resolving servers maintained by the provider groups. Alternatively, resolution information is provided by the provider groups with the actual resolution occurring at the client device.
  • TV-Anytime also defines the metadata format for metadata that may be exchanged between the provider groups and the consumer devices.
  • the metadata includes information about user preferences and history as well as descriptive data about content such as title, synopsis, scheduled broadcasting time, and segmentation information.
  • the descriptive data is an essential element in the TV-Anytime system because it could be considered as an electronic content guide, whereby the TV-Anytime metadata allows the consumer to browse, navigate and select different types of content.
  • Some metadata can provide in-depth descriptions, personalized recommendations and detail about a whole range of contents, both local and remote.
  • program information and scheduling information are separated in such a way that scheduling information refers to its corresponding program information via the CRIDs.
  • Advertisements directed to multimedia environments, for example in games, are becoming increasingly common and range from simple banners to product placement to plot integration.
  • the advertisements can be dynamic, i.e., varying over time or each time the game is played.
  • the advertisements may also be static, i.e., fixed throughout the game.
  • the advertisements can be interactive, for example, linking directly to the advertisers product webpage, typically used in web-based games on a PC.
  • current web-based game systems suffer from requiring proprietary translations or requiring location specific references embedded in games.
  • advertising embedded in a game may not be current or could delay the release of a game.
  • the present invention provides a new system, method, and storage medium for linking to in-game advertised material (or even linking to the advertisement itself) utilizing metadata structures and access protocols to deliver content metadata over a number of transport mechanisms to multimedia environments, for example games played on networked devices such as game consoles, PCs, etc.
  • multimedia data is delivered alongside games.
  • TV-Anytime provides the metadata structures and access protocols required to deliver content metadata over a number of transport mechanisms. Rather than identifying unique IDs for the related content, it is based on Content Reference IDs (CRIDS). These CRIDs are references and therefore decoupled from the content they point to. The CRIDs are resolved to an actual item of content identified by a locator.
  • a CRID or series of CRIDs are attached to each advertising slot within a multimedia application, such as an electronic game.
  • Each slot is then resolved to the actual content or range of content and display found at the locator. Variations of what is displayed can occur as the locator may vary based on some parameters, such as time, game level, etc., while the CRID will not.
  • the attached CRIDs can also be replaced with other CRIDs over time.
  • a particular instance, selected by an instance ID can be chosen which best matches the requirements of the advertising slot.
  • a game contains a number of advertising slots identified by an ID.
  • Each advertising slot will be capable of having one or more advertisements associated with it.
  • each advertising slot ID will be a CRID and each advertisement will be identified by a CRID.
  • a further embodiment includes submitting data, which will allow the responses to be filtered based on the request, such as game type, user preferences, audio/video attributes (a low resolution slot will only need a low resolution advertisement), etc. This can either be submitted with every query or a profile can be built up and an ID used to identify the profile.
  • CRIDs provide an advantage that metadata providers can be independent of the content providers and references can be created well in advance of the content. Furthermore, the resolving process needed to handle the separation of reference from content location allows for content locators to change over time. Additional advantages will be apparent to those skilled in the art.
  • FIG. 1. is an example of querying and CRID resolving where matching content can be discovered and located;
  • FIG. 2 is an example of a system in accordance with an embodiment of the present invention.
  • FIG. 3 is an example of sequence diagram in accordance with an embodiment of the present invention.
  • Figure 2 illustrates an example of a system using metadata for providing content to Games Device 210.
  • the functionality ascribed to the Games Device 210 below could also be incorporated into one or more other devices, such as television receivers, personal digital recorders, set-top boxes or personal computers.
  • the network shown as the Internet includes any type of network, for example a LAN, WAN, or other transport mechanism, which allows the Games Device 210 to connect to one or more servers.
  • the Games Device 210 with computer-readable instructions in a suitable format, such as an optical disc or solid state memory, can be used to store or distribute program instructions implementing the invention.
  • the Servers 220, 230 and 240 shown separately in Figure 2 may be constituted by any number of devices and are not limited by the illustration of Figure 2.
  • Figure 1 graphically illustrates a Query and CRID resolving. For example, a
  • a game or other multimedia program will be executed by the Games Device 210.
  • the program will be referred to hereinafter as a game.
  • the game will contain a number of advertising slots identified by some ID.
  • the game includes advertising slots represented by AdSloti 260, AdSlot2 270, and AdSlot3 280. Any number of advertising slots can be included in the game.
  • each advertising slot ID will be a CRID.
  • AdSlot1-AdSlot3 have an ID being respectively CRID1-CRID3.
  • Each of these advertising slots AdSlot1-AdSlot3 will be capable of having one or more advertisements associated with it.
  • each CRID1-CRID3 may resolve to another CRID or series of CRIDs, which are then attached to each advertising slot.
  • each advertising slot will have a unique ID, which can be used to identify what CRIDs have been associated with it, although in a preferred embodiment only one advertisement will be displayed to the user at any given time (per slot).
  • Each advertisement will be identified by a CRID.
  • AdSloti (CRID1 ) has a single CRID attached (CRID4)
  • AdSlot2 (CRID2) has three attached CRIDs: CRID 5, 6 and 7.
  • any attached CRID may reference other CRIDs (e.g., CRID8 references CRIDs 9 and 10 in Figure 2), and in turn these can also reference other CRIDs.
  • the advertisements for all the locators that these CRIDs resolve to (for a specific advertising slot) represent the choice of advertisements for that slot.
  • the process of translating a CRID into locator information is known in TV-
  • Location resolution involves mapping a location- independent content reference (the CRID) to its location in time (e.g. scheduled transmission time in a broadcast system) and space (e.g. TV channel, IP address). These locations in time and space are referred to as "locators.”
  • the process of location resolution may happen inside the Game Device 210 or by using a physically remote server, such as a server on the Internet.
  • a Game Device 210 is connected to a Metadata Server 220, Advertising Content Server 230 and Audio/Video Content Server 240 via the Internet 250.
  • the Audio/Video Content Server 240 provides not only Audio/Video Content but multimedia content as well.
  • the CRID essentially contains opaque information.
  • Game Device 210 relies on external assistance, for example Metadata Server 220, in order to resolve the CRID information.
  • a Metadata Server 220 provides the locator information for CRIDs.
  • the name of the authority is present in the CRID in the ⁇ authority> field. This name is typically present in the form of a registered Internet domain name. It is possible for a Metadata Server 220 to be found on the Internet using the domain name resolution process specified in the TV-Anytime specification SP004 or SP006.
  • AdSlot3 has an ID of CRID3 280 (related to CRID 106, shown in Figure 1 ).
  • CRID8 is returned and attached to the advertising slot (related to CRID 107b, shown in Figure 1 ).
  • CRIDs 9 and 10 are being referenced by CRID 8 and they are attached to the advertising slot (related to CRID 107c and d, shown in Figure 1 ).
  • the Game Device 210 forms the Query for the advertising slot in order to retrieve a content item. This can be done in a variety of ways and according to an embodiment of the present invention, the Game Device 210 retrieves a content item based upon a game parameter, user profile, etc.
  • a CRID 105 could resolve to a single locator 1 10d.
  • a CRID 106 could refer to a series of CRIDs 107a- 107d or any number of locators 1 10a-1 10c.
  • CRID 106 could refer to, for example, a TV series, or a series of advertisements.
  • CRID 106 is then resolved into a number of CRIDs 107a-107d for individual episodes of that series or advertisements.
  • An additional ID can be used to uniquely identify specific instances of content.
  • a range of CRIDs can be collected under another CRID, e.g., package a range of advertisements, therefore tying an advertising slot to a single package CRID.
  • the Games Device 210 may be equipped to determine kinds of content items that a user may be interested in. This is known as user profiling or recommender systems.
  • user profiling By keeping track of content items which the user views, and employing an implicit and/or explicit rating system for such content items, it becomes possible to predict with varying degrees of accuracy which other content items the user may be interested in. It then becomes possible to automatically resolve content items which are likely to be of interest to the user. Such content items could then be retrieved by the Games Device 210 and/or recorded by a PDR (Personal Digital Recorder).
  • PDR Personal Digital Recorder
  • each advertising slot will have a unique ID, which can be used to identify what CRIDs have been associated with it.
  • This unique ID can also be used when submitting data via TV-Anytime.
  • this unique ID can be either a CRID itself or related to the CRID that identifies the game.
  • a CRID or series of CRIDs are attached to each advertising slot.
  • Each slot is then resolved to the actual content or range of content and display found at the resolved locator. Variations of what is displayed can occur as the locator may vary based on some parameters, such as time, game parameter, or a user profile while the CRID will not.
  • the attached CRIDs can also be replaced with other CRIDs over time.
  • a particular instance selected by an instance ID, can be chosen which best matches the requirements of the slot.
  • data can be submitted which will allow the responses to be filtered based on the request, such as game type, audio/video attributes, etc.
  • the data can either be submitted with every query or a profile can be built up and an ID used to identify the profile.
  • a game developer can define the domain for the CRID. Having a CRID for the game will allow further metadata to be retrieved for that game and allow comparison with other games. It also has the advantage that the CRID can be used as part of a TV- Anytime system to enable users to discover games offered by a games publisher. If CRIDs are used, then a description of each advertising slot can be described in TV-Anytime data and a query can be performed on the advertising slots available in a game. Also the attachment can either be a push or a pull; if each slot has a CRID then it could resolve this to attach the list of CRIDs itself.
  • a further aspect of the present invention includes storing a history of the CRIDs used in the game. A user can then, at any point, access a list of previous advertisements and watch them again or request more details about the CRID as part of a standard TV-Anytime query, e.g., find related material for a CRID.
  • a further aspect provides the ability to define rules for advertisement replacement in traditional audio/video content. These rules are extended to include features for games specific applications. Examples of rule definitions can be based on time of day, country, GPS coordinates or other trigger conditions. By using this feature, advertisements can vary dynamically. In addition, these rules can be programmed into a game and the game no longer needs to be continuously online, as the advertisements would vary based on these predefined rules. Preferably TV- anytime is extended for the application of providing rule definitions and in particular extending the rule based mechanism to game applications.
  • Another aspect provides the ability to submit data by utilizing the features of TV-Anytime.
  • the submitted data can either be anonymous or personal data of viewing habits, preferences etc.
  • a profile of a user can be generated and advertising targeted to particular game players.
  • TV-Anytime is for use with audio/video content the user profiling could be shared across the two different areas to generate a larger profile, e.g., films watched, games bought, advertisements liked, etc.
  • this is achieved by using the query and CRID resolution technique where advertisements can be created for a game player that match their profile, i.e., the same CRID can resolve to different content depending on who is playing. This does not have to be specific to advertisements, though.
  • the content to which the CRID is resolved to can be any content which can be rendered by the multimedia rendering device, such as the Game Device.
  • a football computer game can embed video clips of a player's favorite team as determined from the game player's profile.
  • the Game Device can report its capabilities, for example a Game Device utilizing the TV-Anytime platform.
  • the reporting of capabilities includes providing a description of the game being played along with related metadata. This metadata can be used in subsequent queries to tailor the CRIDs returned to match the type of game. For example to tailor advertisements based on the genre and time period the game is based on.
  • games set in the present day may use advertisements as is, but games set in the past or future may require alternative advertisement types to blend in with the environment.
  • this information could be used to determine the relative speed of the game to determine the most appropriate type of advertisement to show. The information could then tailor the instance of the CRID to be provided.
  • the CRIDs and associated advertisements may be provided to the Game Device via another channel, such as the broadcast channel in the case of mobile TV. If CRID resolution is done via the broadcast channel, then changes can occur without requiring an Internet connection. Thus, the CRID resolution mechanism can be used to reference content online, available on a broadcast channel or cached locally on the device. By caching information, the Game Device does not need to be connected to the Internet.
  • An alternative aspect would be to use a proxy device such as a PC, which can maintain a permanent connection and a synchronization mechanism to a console, e.g., a handheld console where a constant WiFi connection would drain the battery.
  • a proxy device such as a PC
  • TV-Anytime metadata can be used to implement this synchronization.
  • An additional aspect is based upon utilizing TV-Anytime to define metadata to warn of parental control.
  • This metadata can be used to indicate the advisory for a game as well as the advisory for individual advertisements within the game. In combination with targeted advertisements this would provide advantages of providing a safe tailored system.
  • parents could monitor TV-Anytime submission profiles to view habits in order to prevent excessive usage.
  • Another aspect of the present invention provides the ability to integrate with an audio/video- based system. For example, this would enable a personal video recorder (PVR) to send notifications to a game that a particular episode of some audio/video content was about to be broadcast. The game could notify a user and give the option to pause the game and start watching the audio/video content instead. In return, a game would send notifications to an audio/video device that a new player is available. Additionally, PVR functionality is provided for the game itself. For example, if the game was tied to a live broadcast, then pausing the game can automatically use a PVR to pause the live content and restart when the pause is cancelled.
  • PVR personal video recorder
  • Another embodiment of the present invention provides a mechanism whereby advertisers can include available offers, which can either be redeemed online or can be used to link directly with content, e.g. a link to a particular advertisement.
  • One embodiment utilizes TV-Anytime phase 2 which introduces the concept of Coupons as a way of providing an electronic form of value to a user.
  • Coupons with a TV-Anytime system a game coupon can be directly tied to a coupon for content, and the system could automatically integrate the two. This allows a games player to purchase particular content without leaving the game environment.
  • a further aspect of the embodiment would be to include coupons as prizes for achieving certain goals in a game. The provision of coupons could also serve as an incentive to buy the game, e.g., 50% off new film downloads for a limited period.
  • An additional aspect of the embodiment would be to provide the ability to purchase a subscription to consume content. Users would have an account containing their payment information and subscriptions purchased. When some content is selected for consuming, their account can be consulted for the relevant payment/
  • Figure 3 shows a sequence of events for attaching CRIDs to a particular advertising slot, resolving them into the locators of each advertisement, downloading and rendering the advertisement in the game.
  • the advertisement can be any type of content and not necessarily an advertisement.
  • Action 1 The game is started.
  • Action 2 In one embodiment of the present invention, the games device identifies all advertising slots in the game using their unique identifiers, which in a preferred embodiment are CRIDs.
  • An alternative embodiment may be to only identify necessary advertising slots, e.g., advertising slots in that level of the game.
  • a query request is made to the metadata server asking for relevant CRIDs to attach to each advertising slot. This request is repeated for each advertising slot.
  • the server may apply rules, possibly based on the profile it has accumulated for the requesting user, or based on restrictions specified in the request, to select appropriate advertisements to return for each advertising slot.
  • Action 3 CRIDs for advertisements deemed relevant by the metadata server are returned to the games device for attachment to the relevant advertising slots.
  • Action 4 The returned ad CRIDs are attached to their relevant advertising slot.
  • Action 5 For each advertising slot, either in the game, on that level, or whatever appropriate scope is chosen, a request is made to the metadata server to resolve the attached CRIDs into locators to the advertisements themselves. In an alternative embodiment, the CRIDs are resolved into locators on the games device. Appropriate TV-Anytime resolution authority records are cached on the games device.
  • Action 6 Locators for the attached CRIDs are returned to the games device.
  • Action 7 A request is made to the Advertising Content Server 230 to download advertisements for each advertising slot using the locator. If multiple CRIDs are attached to an advertising slot, the games device picks a particular CRID for display, possibly based on a user profile, or other factors, such as time and date.
  • the selection rules used can be proprietary or can use the interstitial replacement rule mechanism of TV-Anytime. In either case, either the server (online) or the games device (offline) can decide what should be shown at what time or location.
  • Action 8 The requested advertisements are downloaded to the Game device 210 for display in the game.
  • Action 9 The downloaded advertisements are rendered during game play.
  • some or all of the method components are implemented as a computer executable code, which is capable of being distributed in a form of a computer readable medium of instructions and in a variety of forms.
  • a computer executable code contains a plurality of computer instructions that when performed in a predefined order result with the execution of the tasks disclosed herein.
  • Such computer executable code may be available as source code or in object code, and may be further comprised as part of, for example, a portable memory device or downloaded from the Internet, or embodied on a program storage unit or computer readable medium.
  • the computer executable code may be uploaded to, and executed by, a machine comprising any suitable architecture.
  • the machine is implemented on a computer platform having hardware such as one or more central processing units ("CPU"), a random access memory (“RAM”), and input/output interfaces.
  • the computer platform may also include an operating system and microinstruction code.
  • the various processes and functions described herein may be either part of the microinstruction code or part of the application program, or any combination thereof, which may be executed by a CPU, whether or not such computer or processor is explicitly shown.
  • various other peripheral units may be connected to the computer platform such as an additional data storage unit and a printing unit.
  • Examples of computer readable media include recordable-type media such a floppy disc, a hard disk drive, a RAM (including DRAM, SDRAM and the like), a CD-ROM, a DVD- ROM, flash MEM, and transmission-type media such as digital and analog communications links, wired or wireless communications links using transmission forms such as, for example, radio frequency and light wave transmissions.
  • processor or “controller” should not be construed to refer exclusively to hardware capable of executing software, and may implicitly include, without limitation, digital signal processor hardware, ROM, RAM, and non-volatile storage.

Abstract

L'invention concerne un système, un procédé et un support de stockage pour fournir un contenu afin de rendre un programme multimédia. Le procédé consiste : à identifier des fentes dans le programme (1 ); à envoyer une demande d'interrogation demandant des identificateurs pertinents à joindre à chaque fente identifiée (2); à joindre les identificateurs renmvoyés en réponse à l'interrogation à la fente respective (4); et à envoyer une autre demande pour résoudre les identificateurs joints en localisateurs de contenu pour être rendus (5). Chaque identificateur est, de préférence, un identificateur de référence de contenu (CRID) basé sur une plate-formeTV-Anytime, et chaque CRID peut être résolu en un autre CRID (260) ou en séries de CRID (270, 280) qui sont ensuite joints à chaque fente.
PCT/IB2007/053752 2006-09-20 2007-09-17 Système et procédé d'utilisation de métadonnées pour des appplications multimédia WO2008035278A1 (fr)

Applications Claiming Priority (2)

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US82627606P 2006-09-20 2006-09-20
US60/826,276 2006-09-20

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WO2008035278A1 true WO2008035278A1 (fr) 2008-03-27

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2968880A1 (fr) * 2010-12-13 2012-06-15 Tv Numeric Systeme et procede de diffusion et de consommation de contenu audiovisuel.
WO2014035131A1 (fr) * 2012-08-29 2014-03-06 Lg Electronics Inc. Procédé et appareil de traitement de signal de service numérique

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003047256A2 (fr) * 2001-11-27 2003-06-05 Koninklijke Philips Electronics N.V. Procede ameliore de resolution de contenu
WO2003063493A1 (fr) * 2002-01-24 2003-07-31 Koninklijke Philips Electronics N.V. Incorporation d'identificateurs de reference de contenu de tv-anytime
US20040158858A1 (en) * 2003-02-12 2004-08-12 Brian Paxton System and method for identification and insertion of advertising in broadcast programs
WO2006009342A1 (fr) * 2004-07-23 2006-01-26 Electronics And Telecommunications Research Institute Procede d'identification de boitier et procede de resolution d'emplacement
WO2006054216A2 (fr) * 2004-11-17 2006-05-26 Koninklijke Philips Electronics N.V. Identifying broadcast content

Patent Citations (5)

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Publication number Priority date Publication date Assignee Title
WO2003047256A2 (fr) * 2001-11-27 2003-06-05 Koninklijke Philips Electronics N.V. Procede ameliore de resolution de contenu
WO2003063493A1 (fr) * 2002-01-24 2003-07-31 Koninklijke Philips Electronics N.V. Incorporation d'identificateurs de reference de contenu de tv-anytime
US20040158858A1 (en) * 2003-02-12 2004-08-12 Brian Paxton System and method for identification and insertion of advertising in broadcast programs
WO2006009342A1 (fr) * 2004-07-23 2006-01-26 Electronics And Telecommunications Research Institute Procede d'identification de boitier et procede de resolution d'emplacement
WO2006054216A2 (fr) * 2004-11-17 2006-05-26 Koninklijke Philips Electronics N.V. Identifying broadcast content

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2968880A1 (fr) * 2010-12-13 2012-06-15 Tv Numeric Systeme et procede de diffusion et de consommation de contenu audiovisuel.
WO2014035131A1 (fr) * 2012-08-29 2014-03-06 Lg Electronics Inc. Procédé et appareil de traitement de signal de service numérique
US9807440B2 (en) 2012-08-29 2017-10-31 Lg Electronics Inc. Method and apparatus for processing digital service signal
US9854287B2 (en) 2012-08-29 2017-12-26 Lg Electronics Inc. Method and apparatus for processing digital service signal

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