WO2008004090A8 - Advertising middleware - Google Patents

Advertising middleware

Info

Publication number
WO2008004090A8
WO2008004090A8 PCT/IB2007/001848 IB2007001848W WO2008004090A8 WO 2008004090 A8 WO2008004090 A8 WO 2008004090A8 IB 2007001848 W IB2007001848 W IB 2007001848W WO 2008004090 A8 WO2008004090 A8 WO 2008004090A8
Authority
WO
WIPO (PCT)
Prior art keywords
advertising middleware
middleware
advertising
Prior art date
Application number
PCT/IB2007/001848
Other languages
French (fr)
Other versions
WO2008004090A2 (en
Inventor
Ari Koli
Original Assignee
Nokia Corp
Nokia Inc
Ari Koli
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nokia Corp, Nokia Inc, Ari Koli filed Critical Nokia Corp
Priority to CA002656195A priority Critical patent/CA2656195A1/en
Priority to BRPI0715603-0A priority patent/BRPI0715603A2/en
Priority to MX2009000005A priority patent/MX2009000005A/en
Priority to EP07734933A priority patent/EP2036018A4/en
Publication of WO2008004090A2 publication Critical patent/WO2008004090A2/en
Publication of WO2008004090A8 publication Critical patent/WO2008004090A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/51—Discovery or management thereof, e.g. service location protocol [SLP] or web services

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
PCT/IB2007/001848 2006-06-30 2007-06-21 Advertising middleware WO2008004090A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CA002656195A CA2656195A1 (en) 2006-06-30 2007-06-21 Advertising middleware
BRPI0715603-0A BRPI0715603A2 (en) 2006-06-30 2007-06-21 method; advertising midleware; one or more computer readable media that store computer executable instructions that, when executed by a processor, provide advertising middleware; mobile terminal; and business model
MX2009000005A MX2009000005A (en) 2006-06-30 2007-06-21 Advertising middleware.
EP07734933A EP2036018A4 (en) 2006-06-30 2007-06-21 Advertising middleware

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/428,001 2006-06-30
US11/428,001 US9135626B2 (en) 2006-06-30 2006-06-30 Advertising middleware

Publications (2)

Publication Number Publication Date
WO2008004090A2 WO2008004090A2 (en) 2008-01-10
WO2008004090A8 true WO2008004090A8 (en) 2008-05-15

Family

ID=38877842

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2007/001848 WO2008004090A2 (en) 2006-06-30 2007-06-21 Advertising middleware

Country Status (8)

Country Link
US (3) US9135626B2 (en)
EP (1) EP2036018A4 (en)
CN (1) CN101496054A (en)
BR (1) BRPI0715603A2 (en)
CA (1) CA2656195A1 (en)
MX (1) MX2009000005A (en)
RU (1) RU2445704C2 (en)
WO (1) WO2008004090A2 (en)

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Also Published As

Publication number Publication date
CN101496054A (en) 2009-07-29
EP2036018A4 (en) 2011-04-06
CA2656195A1 (en) 2008-01-10
US20160316027A1 (en) 2016-10-27
US20080004952A1 (en) 2008-01-03
WO2008004090A2 (en) 2008-01-10
US20160350816A1 (en) 2016-12-01
MX2009000005A (en) 2009-01-23
RU2009101464A (en) 2010-08-10
BRPI0715603A2 (en) 2013-01-22
RU2445704C2 (en) 2012-03-20
US9135626B2 (en) 2015-09-15
EP2036018A2 (en) 2009-03-18

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