WO2007100301A1 - Procédé de transmission de messages publicitaires à des dispositifs mobiles selon l'établissement d'une communication - Google Patents

Procédé de transmission de messages publicitaires à des dispositifs mobiles selon l'établissement d'une communication Download PDF

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Publication number
WO2007100301A1
WO2007100301A1 PCT/SE2007/050119 SE2007050119W WO2007100301A1 WO 2007100301 A1 WO2007100301 A1 WO 2007100301A1 SE 2007050119 W SE2007050119 W SE 2007050119W WO 2007100301 A1 WO2007100301 A1 WO 2007100301A1
Authority
WO
WIPO (PCT)
Prior art keywords
message
communication
connection
display
instrument
Prior art date
Application number
PCT/SE2007/050119
Other languages
English (en)
Inventor
Claes Lorentz Uno Wellton Persson
Original Assignee
Wellton Persson Claes Lorentz
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Wellton Persson Claes Lorentz filed Critical Wellton Persson Claes Lorentz
Publication of WO2007100301A1 publication Critical patent/WO2007100301A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2203/00—Aspects of automatic or semi-automatic exchanges
    • H04M2203/25—Aspects of automatic or semi-automatic exchanges related to user interface aspects of the telephonic communication service
    • H04M2203/251—Aspects of automatic or semi-automatic exchanges related to user interface aspects of the telephonic communication service where a voice mode or a visual mode can be used interchangeably
    • H04M2203/253—Aspects of automatic or semi-automatic exchanges related to user interface aspects of the telephonic communication service where a voice mode or a visual mode can be used interchangeably where a visual mode is used instead of a voice mode
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W76/00—Connection management
    • H04W76/10—Connection setup

Definitions

  • the present invention relates to a method for communication making use of a communication instrument comprising a display, such as a mobile telephone, IP telephone, PDA, Smartphone or another type of communication instrument.
  • the present invention is intended to allow a reduced call charge, e.g., by the fact that an occurring fixed initial or opening charge for the connection is not charged or that another type of discount is given, besides which disturbing verbal messages to the calling and/or called party in connection with the initial part of a call and/or interruptions during calls for verbal advertising messages are also eliminated.
  • the method according to the present invention for communication making use of a communication instrument comprising a display, such as a mobile telephone, IP telephone, PDA, Smartphone or another type of communication instrument, is substantially characterized in that, during a connection set-up phase to a utilized communication network, a message, transmitted to the communication instrument and preferably of advertising character, is displayed on the display of the communication instrument, and that the display of said message is interrupted after accomplished connection set-up phase.
  • Fig. 1 is a block diagram intended to demonstrate an example of an embodiment according to the invention to transmit and store a message in, e.g., a mobile telephone;
  • Fig. 2 is a flow chart utilizing a stored message that previously has been transmitted to a utilized communication instrument, e.g., such as is demonstrated in Fig. 1 , as well as also indicating how an additional message possibly may be transmitted for storage in connection with a call set-up; and
  • Fig. 3 is a flow chart showing how a message can be transmitted to a calling communication instrument in connection with calling being initiated, the message not consisting of a previously received and stored message.
  • the display available in mobile telephones, IP telephones and telephone instruments of another type is utilized, in connection with calling another subscriber, to display a message of advertisement character, e.g., "This call is sponsored by Volvo".
  • a message of advertisement character e.g., "This call is sponsored by Volvo".
  • a previously received and stored message may, in this connection, be utilized for this purpose (Fig. 1), but it is also within the scope of the invention that such a message is transmitted to the calling telephone in connection with communication networks in which a first connection set-up phase is initiated in connection with an input of the desired subscriber number being started (Fig. 3) by the calling subscriber.
  • the present invention may be applied in different types of networks, such as a mobile telephone networks, IP telephony and other telephony systems that allow the possibility of transmitting visual information.
  • networks such as a mobile telephone networks, IP telephony and other telephony systems that allow the possibility of transmitting visual information.
  • the expression "telephony systems” also relates to different types of systems for data transmission, in which a subscriber may make connections via a data-transmitting network, e.g., for transmission/receipt of e-mail or other information.
  • a data-transmitting network e.g., for transmission/receipt of e-mail or other information.
  • the subsequent description will refer to "telephony systems”.
  • Fig. 1 intends to illustrate an application primarily intended for a mobile telephony system, and comprises a base station 1, which communicates with mobile telephones 2 within the coverage area of the base station 1.
  • the base station 1 comprises one or more stored messages 3, as well as, in a known way, carries out searching/handshaking 4 in respect of mobile telephones 2 present within the coverage area of the base station 1, which are not off.
  • searching 4 is carried out continuously from a base station 1 in a previously known way, which means that all mobile telephones 2 are contacted at a certain time interval without the owners of the mobile telephones needing to take any measure.
  • a message stored in a previously described way is displayed 8 on the display or display unit of the mobile telephone, wherein the same advantageously may be displayed at the same time as entered digits of a called telephone number are displayed adjacent to an edge portion of the display (not shown).
  • a dialling is carried out, no connection set-up to an adjacent base station 1 takes place, such a connection set-up does not take place until after the calling subscriber marks that a dialling is complete and terminated 9, and thereby presses the button for connection 10.
  • the display of the stored message is interrupted 11.
  • the display may also be interrupted 11 at a later time, e.g., in connection with a completed connection set-up when ringing signals 12 are generated.
  • Fig. 1 An alternative to the method shown Fig. 1 to transmit messages 3 is also shown by dashed lines in Fig. 2, as well as is based on the fact that a new message 13 is transmitted for storage to the calling mobile telephone in connection with the handshaking process that is initiated by the calling subscriber pressing the button for connection.
  • this involves a marginal extension of the setting-up time, which however may be accepted in many circumstances.
  • a subscriber will get connection with the utilized communication network already in an initial part of the connection setup phase, i.e., without the need of entering a complete subscriber number in the way that has been described with reference to mobile telephone networks.
  • the requirement of storage of message in a calling communication instrument may be omitted, such as is shown in Fig. 3 in a simplified way.
  • a message can be transmitted already at an initial stage 14 of connection set-up to a transmitting network and be displayed 15 on the display of the calling communication instrument, and after accomplished connection set-up 16, then the display 17 of the message is interrupted.
  • the embodiment examples described above have been related to the utilization in a mobile telephone network, as well as to a communication network where a subscriber already during an initial stage of connection set-up, e.g., dialling or input of other address information, gets contact with the communication network.
  • a subscriber already during an initial stage of connection set-up e.g., dialling or input of other address information
  • the operator of the utilized network may offer connected subscribers a discounted connection cost.
  • the subscribers who do not want to obtain this cost advantage can also in a simple way be identified by the operator of the network, and thereby not obtain the visual message conveyed by the operator.
  • Such a function for determining whether advertising messages should be addressed to a certain subscriber can be implemented in association with the verifying procedure carried out in connection with connection set-up taking place to a utilized communication network.
  • the method according to the present invention can be implemented in all communication networks to which subscribers are connected by a communication equipment comprising a display. It is also within the scope of the general idea of the invention that the visual message can be combined with an audio message, especially if the communication equipment of the subscribers, in addition to a display, also comprises a suitable loudspeaker equipment for translation of an audio message.
  • conveyed messages may also be of local character, since the coverage area of the utilized base station provides a geographical determination of the location in question of a subscriber (being within the coverage area of the base station).
  • transmitted messages may also be of local character, since the location of a subscriber can be determined, e.g., by the subscriber's IP address or making use of address information available at the operator utilized.
  • relevant identifying information about the displayed message may be transmitted to the base station in connection with the initial handshaking procedure.
  • Such information may, e.g., consist of a digitally transmitted message that identifies the message and/or the advertiser.
  • the cost for each advertiser for the utilization of the method according to the invention can be established on the basis of the number of displayed messages, wherein an advertiser also may be offered the possibility of stipulating a maximum payment level, such a maximum level attained implying that messages from the advertiser in question no longer are transmitted/displayed.
  • the method according to the present invention may be adapted in several different ways, as well as to different types of communication networks.
  • utilized communication equipment of subscribers connected to the communication network in question can also be used without additional hardware being required, e.g., when a message is transmitted as soon as a subscriber starts a connection set-up to a communication network, as well as when a message, in this way, can be transmitted directly for display on the display of the subscriber.
  • mobile telephones Upon display of a stored message during, for instance, dialling on a mobile telephone, as well as when the mobile telephone utilized during this operation not yet has made a call to an adjacent base station, usually occurring mobile telephones already comprise such a memory capacity that one message (or several) can be stored, besides which information about which message that has been displayed can be retrieved from the mobile telephone during the handshaking process previously mentioned upon the connection set-up to the base station.

Abstract

L'invention concerne un procédé de communication faisant appel à un instrument de communication comprenant un afficheur, par exemple un téléphone mobile, une téléphonie IP, un PDA, un instrument Smartphone ou autre type d'instrument de communication. Selon l'invention, le temps d'une phase d'établissement d'une connexion à un réseau de communication utilisé sert à l'affichage d'un message, transmis à l'instrument de communication, de préférence à caractère publicitaire, sur l'afficheur de l'instrument de communication, l'affichage dudit message étant interrompu après accomplissement de la phase d'établissement de connexion. En l'occurrence, le message affiché peut être un message transmis à, et stocké dans l'instrument de communication de l'abonné après une connexion antérieure au réseau de communication utilisé. Lorsque l'instrument de communication, après le lancement d'une phase d'établissement d'une connexion, établit un contact avec le réseau de communication utilisé, un message peut être transmis sensiblement immédiatement à l'afficheur durant la partie restante de la phase d'établissement de la connexion, c'est-à-dire sans qu'il soit nécessaire de stocker ce message.
PCT/SE2007/050119 2006-03-01 2007-02-27 Procédé de transmission de messages publicitaires à des dispositifs mobiles selon l'établissement d'une communication WO2007100301A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
SE0600461-8 2006-03-01
SE0600461A SE0600461L (sv) 2006-03-01 2006-03-01 Förfarande vid kommunikation med utnyttjande av ett kommunikationsinstrument inefattande en bildskärm

Publications (1)

Publication Number Publication Date
WO2007100301A1 true WO2007100301A1 (fr) 2007-09-07

Family

ID=38459332

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/SE2007/050119 WO2007100301A1 (fr) 2006-03-01 2007-02-27 Procédé de transmission de messages publicitaires à des dispositifs mobiles selon l'établissement d'une communication

Country Status (2)

Country Link
SE (1) SE0600461L (fr)
WO (1) WO2007100301A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5880770A (en) * 1995-06-07 1999-03-09 Technical Visions, Inc. Apparatus and method for utilizing display phone set-up time to provide third party controlled messaging
EP1003344A2 (fr) * 1998-11-20 2000-05-24 Nortel Networks Corporation Transmission simultanée de texte et audio pour appels sponsorisés
US20020137531A1 (en) * 2001-03-23 2002-09-26 Alcatel Process for operating a radio-based communications system
EP1510955A2 (fr) * 2003-08-27 2005-03-02 Nec Corporation Terminal mobile, système électronique de publicité et procédé d'affichage utilisant le terminal mobile, un programme d'affichage de publicité und un programme d'aide à l'affichage de publicité

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5880770A (en) * 1995-06-07 1999-03-09 Technical Visions, Inc. Apparatus and method for utilizing display phone set-up time to provide third party controlled messaging
EP1003344A2 (fr) * 1998-11-20 2000-05-24 Nortel Networks Corporation Transmission simultanée de texte et audio pour appels sponsorisés
US20020137531A1 (en) * 2001-03-23 2002-09-26 Alcatel Process for operating a radio-based communications system
EP1510955A2 (fr) * 2003-08-27 2005-03-02 Nec Corporation Terminal mobile, système électronique de publicité et procédé d'affichage utilisant le terminal mobile, un programme d'affichage de publicité und un programme d'aide à l'affichage de publicité

Also Published As

Publication number Publication date
SE0600461L (sv) 2007-09-02

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