WO2007086233A1

WO2007086233A1 - Advertisement distribution system, advertisement distribution method, broadcast reception device, and advertisement distribution device

Info

Publication number: WO2007086233A1
Application number: PCT/JP2006/326225
Authority: WO
Inventors: Yukio Numakami; Tetsuya Kawahara
Original assignee: Pioneer Corporation
Priority date: 2006-01-27
Filing date: 2006-12-28
Publication date: 2007-08-02

Abstract

An advertisement distribution system is formed by communicably connecting an advertisement distribution device and a broadcast reception device. The broadcast reception device searches a program corresponding to a keyword specified by a viewer. Transmission keyword information is generated by a keyword and the transmission keyword information is transmitted to an advertisement distribution device. Moreover, the advertisement distribution device receives registration of advertisement information associated with the keyword from an advertiser, generates keyword-associated advertisement information, registers it in a keyword-associated advertisement information group, receives the transmission keyword information transmitted from the broadcast reception device, searches the keyword-associated advertisement information corresponding to the transmission keyword information from the keyword-associated advertisement information group, generates a transmission advertisement information group from the searched keyword-associated advertisement information, and transmits the transmission advertisement information group to the broadcast reception device.

Description

Specification

Technical field of advertisement distribution system, advertisement distribution method, broadcast receiving apparatus, and advertisement distribution apparatus

[0001] The present invention relates to an advertisement distribution system, an advertisement distribution method, a broadcast receiving apparatus, an advertisement distribution apparatus, and the like.

Background art

[0002] Conventional TVs and DVD recorders were mainly intended for receiving and recording TV broadcasts. However, due to the multi-channel broadcasting 'digitalization and the Internet's support, etc.' New functions such as program guides (hereinafter simply referred to as EPG) and server-type broadcasting have been proposed. In particular, by using EPG, the program table can be easily browsed on the TV screen, and specific programs can be searched using genre information and keywords.

[0003] On the other hand, with the spread of the Internet, search-linked advertisements are attracting attention on search portal sites such as Google (registered trademark) and Yahoo (registered trademark). This provides advertisement opportunities for viewers by displaying advertisements related to keywords entered by viewers along with Web search results.

[0004] Here, using a communication device that can connect to the Internet, connect to the Internet and search for the contents of the TV program EPG and the TV program on the program guide. There is an information acquisition method for advertisements or the like in which detailed information can be acquired by pasting advertisement information related to a television program and clicking the advertisement information (see Patent Document 1).

[0005] Patent Document 1: JP 2002-245330 A

Disclosure of the invention

Problems to be solved by the invention

[0006] However, according to Patent Document 1 described above, the same EPG screen, that is, the same advertisement is displayed on any terminal on the viewer terminal side. The problem arises that flexible advertisements cannot be delivered. That is, in the information acquisition method such as advertisement using the Internet described in Patent Document 1 described above, from the viewpoint of pasting an advertisement related to the program, each program on the EPG is included in the program. A configuration in which related advertisements are combined with EPG on the relay server and sent from the relay server to all viewer terminals for each EPG is described. Therefore, on the viewer terminal side, the same EPG screen is displayed on any terminal. The problems to be solved by the present invention include the above-mentioned problems as an example.

[0008] The present invention has been made in view of the above problems and the like, and can display different EPG screens, that is, different advertisements on each viewer terminal, and distribute advertisements more tailored to the viewers. It is an object of the present invention to provide an advertisement distribution system, an advertisement distribution method, a broadcast receiving apparatus, and an advertisement distribution apparatus.

Means for solving the problem

In order to achieve such an object, an invention according to claim 1 is an advertisement distribution system configured to connect an advertisement distribution device and a broadcast reception device in a communicable manner. The communication device includes program search means for searching for a program corresponding to a keyword designated by a viewer, transmission keyword information generation means for generating transmission keyword information using the keyword, and the transmission keyword information as the advertisement distribution device. A transmission keyword information transmission means for transmitting to the keyword, and the advertisement distribution device accepts registration of advertisement information related to the keyword from the advertiser, generates keyword-related advertisement information, and generates a keyword-related advertisement information group. Keyword-related advertisement information registration means to be registered with the transmission keyword for receiving the transmission keyword information transmitted from the broadcast receiving device A keyword information retrieval means for retrieving the keyword-related advertisement information corresponding to the transmission keyword information from the keyword-related advertisement information group, and the keyword-related information retrieved by the keyword information retrieval means. Transmission advertisement information group generation means for generating a transmission advertisement information group from advertisement information, and transmission advertisement information group transmission means for transmitting the transmission advertisement information group to the broadcast receiving apparatus.

[0010] Further, the present invention relates to an advertisement distribution method, and the invention according to claim 5 relates to an advertisement in an advertisement distribution system configured by communicably connecting an advertisement distribution device and a broadcast receiving device. A distribution method, wherein a key specified by a viewer in the broadcast receiving apparatus is provided. A program search step for searching for a program corresponding to a word; a transmission keyword information generating step for generating transmission keyword information by the keyword in the broadcast receiving device; and the transmission keyword in the broadcast receiving device. The transmission keyword information transmission step for transmitting information to the advertisement distribution device, and the advertisement distribution device accepts registration of advertisement information related to the keyword from the advertiser and generates keyword-related advertisement information. A keyword-related advertisement information registration step for registering in the keyword-related advertisement information group, a transmission keyword information receiving step for receiving the transmission keyword information transmitted from the broadcast receiving apparatus in the advertisement distribution apparatus, and the advertisement distribution. In the device, the above transmission from the keyword related advertisement information group -A keyword information search step for searching for the keyword-related advertisement information corresponding to the card information, and a transmission advertisement information group from the keyword-related advertisement information searched in the keyword information search step in the advertisement distribution device. The transmission advertisement information group to be generated includes a generation step and a transmission advertisement information group transmission step of transmitting the transmission advertisement information group to the broadcast receiving apparatus in the advertisement distribution apparatus.

[0011] Further, the present invention relates to a broadcast receiving apparatus, and the invention according to claim 6 is a broadcast in an advertisement distribution system configured by communicably connecting an advertisement distribution apparatus and a broadcast reception apparatus. A receiving device, a thread and search means for searching for a program corresponding to a keyword designated by a viewer, a transmission keyword information generation means for generating transmission keyword information based on the keyword, and the transmission keyword information. Transmission keyword information transmitting means for transmitting to the advertisement distribution apparatus.

[0012] Further, the present invention relates to an advertisement distribution device, and the invention according to claim 7 relates to an advertisement in an advertisement distribution system configured by communicably connecting an advertisement distribution device and a broadcast receiving device. A distribution device that accepts registration of advertising information related to keywords from an advertiser, generates keyword-related advertising information and registers it in a keyword-related advertising information group, and is transmitted from the broadcast receiving device. Transmission keyword information receiving means for receiving the transmission key information, keyword information search means for searching for the keyword related advertisement information corresponding to the transmission keyword information from the keyword related advertisement information group, and the keyword information After being searched by the search means A transmission advertisement information group generation means for generating a transmission advertisement information group from the keyword-related advertisement information, and a transmission advertisement information group transmission means for transmitting the transmission advertisement information group to the broadcast receiving device. .

Brief Description of Drawings

FIG. 1 is a block diagram showing an example of the overall configuration of this system.

FIG. 2 is a block diagram showing an example of a hardware configuration of an advertisement distribution apparatus 100 to which the present exemplary embodiment is applied.

FIG. 3 is a block diagram showing an example of a configuration of a broadcast receiving apparatus 200 to which the present embodiment is applied.

FIG. 4 is a diagram illustrating an example of a data structure of transmission keyword information transmitted from the broadcast receiving device 200 to the advertisement distribution device 100.

FIG. 5 is a diagram illustrating an example of a data structure of advertisement detailed information request information transmitted from the broadcast receiving device 200 to the advertisement distribution device 100.

FIG. 6 is a diagram showing an example of a data structure of a keyword-related advertisement information group managed in the advertisement distribution apparatus 100.

FIG. 7 is a diagram illustrating an example of a data structure of keyword-related advertisement information.

FIG. 8 is a diagram illustrating an example of a data structure of advertisement information.

FIG. 9 is a diagram illustrating an example of a data structure of a transmission advertisement information group transmitted from the advertisement distribution apparatus 100 to the broadcast receiving apparatus 200.

FIG. 10 is a diagram illustrating an example of a data structure of transmission advertisement information.

FIG. 11 is a logical block diagram schematically showing the constituent means of the broadcast receiving apparatus 200.

FIG. 12 is a logical block diagram schematically showing the constituent means of the advertisement distribution apparatus 100.

FIG. 13 is a flowchart showing an example of an operation procedure in the broadcast receiving apparatus 200 of the present system in the present embodiment.

FIG. 14 is a flowchart showing an example of an operation procedure of a keyword-related advertisement registration process in the advertisement distribution apparatus 100 of the present system in the present embodiment. FIG. 15 is a flowchart showing an example of an operation procedure of advertisement information distribution processing in the advertisement distribution apparatus 100 of the present system in the present embodiment.

FIG. 16 is a diagram showing an example of a screen display of a usage example of a viewer in the broadcast receiving apparatus 200.

FIG. 17 is a diagram showing an example of a screen display of a usage example of a viewer in the broadcast receiving apparatus 200.

FIG. 18 is a diagram showing an example of a screen display of a usage example of a viewer in the broadcast receiving apparatus 200.

FIG. 19 is a diagram showing an example of a screen display of a usage example of a viewer in the broadcast receiving apparatus 200.

FIG. 20 is a diagram showing an example of a screen display of a usage example of a viewer in the broadcast receiving apparatus 200.

Explanation of symbols

100 advertising distribution equipment

102 CPU

104 Display controller

106 Communication interface

108 memory

110 HDD

112 communication channel

200 Broadcast receiver

202 tuner

204 Video / audio decoder

206 Display controller

208 Communication interface

210 HDD

212 memory

214 CPU 216 User instruction input section

218 communication channel

300 network

400 advertiser equipment

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of an advertisement distribution system, an advertisement distribution method, a broadcast receiving apparatus, and an advertisement distribution apparatus according to the present invention will be described in detail with reference to the drawings. Note that the present invention is not limited to the embodiments.

[0016] [Outline of the system]

The outline of the system will be described below, and then the configuration and processing of the system will be described in detail.

[0017] The advertisement distribution system according to the present embodiment is configured by connecting an advertisement distribution apparatus and a broadcast receiving apparatus so that they can communicate with each other.

[0018] The broadcast receiving device searches for a program corresponding to the keyword specified by the viewer, generates transmission keyword information using a keyword, and transmits the transmission keyword information to the advertisement distribution device.

[0019] In other words, the broadcast receiving device, when searching for an electronic program guide such as an EPG or a recorded program recorded in the broadcast receiving device, distributes an advertisement related to a keyword at the time of searching. The used keyword is acquired and transmitted to the advertisement distribution apparatus.

[0020] Further, the advertisement distribution apparatus accepts registration of advertisement information related to the keyword from the advertiser, generates keyword-related advertisement information, registers it in the keyword-related advertisement information group, and transmits the transmitted transmission keyword. Information is received, keyword-related advertisement information corresponding to the transmission keyword information is searched from the keyword-related advertisement information group, a transmission advertisement information group is generated from the searched keyword-related advertisement information, and the transmission advertisement information group is released. Send to the transceiver.

[0021] This makes it possible to distribute individual advertisements using the keywords of each viewer, and to display an EPG screen including different advertisement information on each viewer terminal. That is, according to the above-described conventional technique, since advertisements are added corresponding to programs, the same EPG screen, that is, the same advertisement is displayed on any terminal on the viewer terminal side. In this embodiment, each viewer terminal can display a different EPG screen, that is, a different advertisement, and can be more tailored to the viewer. Advertising can be delivered. As a result, it is possible to increase the advertising efficiency as an advertiser, and as a viewer to view the advertisement that suits you!

[0023] Here, the distribution of the transmission advertisement information group from the advertisement distribution apparatus to the broadcast receiving apparatus may be performed via a network such as the Internet, and together with the EPG distribution via the existing broadcast system. You may go. In addition, the content of the transmission advertisement information group may be integrated and transmitted in the EPG. Furthermore, a computer-readable recording medium storing the transmitted advertisement information group may be distributed and read by the broadcast receiving device.

[0024] In addition, the broadcast receiving device acquires the profile information of the viewer, transmits the profile information together with the transmission keyword information to the advertisement distribution device, and the advertisement distribution device selects from the keyword related advertisement information group. It may be configured to search for keyword-related advertising information corresponding to the transmitted keyword information and profile information.

[0025] Thereby, since the broadcast receiving apparatus transmits the viewer profile information together with the keyword, the advertisement distributing apparatus can efficiently acquire the advertising information that matches the characteristics of the viewer. This is.

[0026] Further, the advertisement distribution apparatus manages the priority order of each keyword-related advertisement information for the keyword-related advertisement information group, and searches the keyword-related advertisement information corresponding to the transmitted keyword information from the keyword-related advertisement information group. In this case, the search may be performed according to the priority order. Furthermore, when there are multiple advertising information for the same keyword, it is possible to provide a mechanism for increasing advertising revenue, such as an auction format.

[0027] Thus, when the advertiser registers the advertising information for a certain keyword, the price for posting the advertising information is set to an auction format, and the highest priced advertiser information is used. By giving priority to the display, it becomes possible for advertisers to make flexible investment in advertisements, and for advertising distributors to increase advertising revenue. [0028] Further, the keyword-related advertisement information includes address information of the advertisement detail information, and the broadcast receiving apparatus transmits advertisement detail information request information for requesting the advertisement detail information using the address information of the advertisement detail information. It may be configured to do so.

[0029] Thereby, it becomes possible to directly access the advertisement distribution device in response to the advertisement detailed information request from the viewer, and to efficiently provide the viewer with content related to the detailed advertisement. Is possible. Further, since it is not necessary to place the detailed advertisement information on the advertisement distribution apparatus, the recording capacity of the advertisement distribution apparatus can be reduced, and further, the advertisement information can be easily maintained for the advertiser.

[0030] In addition, the advertiser may be a broadcasting station. In that case, the advertiser may advertise a program in accordance with keywords and viewer's preference. Here, by describing the detailed advertisement information in BML (Broadcast Markup Language), which is used in data broadcasting of digital broadcasting, it becomes possible to make reservations for recording programs while viewing the detailed advertisement information. As a result, the affinity with EPG leads to more effective program promotion, which can improve the audience rating and improve the advertising efficiency of CMs during the program.

Example

Hereinafter, examples of the present embodiment will be described in detail with reference to FIGS. 1 to 20.

Note that the present invention is not limited to the embodiments.

[0032] [System configuration]

Hereinafter, an example of the hardware configuration of this system for embodying the basic features of the present embodiment will be described in the order of the overall system, the advertisement distribution device, and the broadcast receiving device.

[0033] [Overall system configuration]

FIG. 1 is a block diagram showing an example of the overall configuration of the present system, and conceptually shows only the portion of the system configuration related to the present embodiment.

This system is generally configured by connecting an advertisement distribution device 100 that distributes advertisement information and a broadcast reception device 200 that receives broadcasts via a network 300 so that they can communicate with each other. As shown in FIG. 1, an advertiser device 400 for an advertiser to register advertisement information in the advertisement distribution device 100 may be connected to the advertisement distribution device 100! / ヽ. [0035] The present system thus configured generally has the following basic features.

[0036] First, the broadcast receiving apparatus 200 is a broadcast receiving apparatus capable of acquiring EPG, such as a TV or a HDD built-in DVD recorder, and has a connection function to the network 300 such as the Internet, and displays an EPG screen. Inside, it has a program search function by keyword. When the viewer of the broadcast receiving device 200 searches for a program using a keyword, the keyword is transmitted to the advertisement distribution device 100 via the network 300, and as a result, the advertisement distribution device 100 sends an advertisement corresponding to the keyword. A function for acquiring information is provided.

[0037] Note that the present invention can be applied not only to searches using keywords on the EPG, but also to genre searches, channel-specific searches, and date / time searches. In this case, genre information, channel information, date / time information, etc. may be transmitted as keyword information.

[0038] In this manner, by using information such as genre information, channel information, and date / time information other than keywords at the time of search, it is possible to provide advertisers with more advertising opportunities on the broadcast receiving device 200. It ’s like this.

[0039] In addition, keywords may be expanded in the broadcast receiving apparatus 200 by synonym 'synonym expansion to expand the keyword, and a plurality of keywords may be transmitted to the advertisement distribution apparatus 100.

[0040] By expanding the keyword to a synonym 'synonym or the like in this way, it is possible to prevent the advertisement from being missed, and it is possible to provide more advertising opportunities to the advertiser.

[0041] In addition, the broadcast receiving apparatus 200 may have a space for displaying the advertisement headline f blue report on the program search result screen. Further, the advertisement headline information includes a link to the advertisement detailed information. The ad detailed information address information is added, and when the viewer designates the ad detailed information address information, it has a function of acquiring more detailed ad information from the ad distribution device 100 or other server devices. Well ...

[0042] Further, the broadcast receiving apparatus 200 may be provided with a function of transmitting viewer profile information together with keywords, thereby efficiently obtaining advertisement information suitable for the viewer from the advertisement distribution apparatus 100. Will be able to.

[0043] Here, the viewer profile information includes, for example, TV program names and genres that viewers frequently watch, names and proper names of entertainers included in EPG, time information such as time zone and day of the week, Includes personal information such as hobbies. [0044] Here, for the program that the viewer is watching! /, The keywords included in the program details and related information on the EPG are extracted, and the related advertisement is automatically acquired and synthesized on the screen. In the same way, it may be applied when a viewer watches a recorded program.

That is, when the broadcast receiving apparatus 200 is a broadcast receiving / recording / reproducing apparatus such as a DVD recorder, when searching for recorded content on the recorded content list screen, it is the same as in the case of the EPG described above. In addition, keywords, genre information, etc. are also searched. At this time, related advertisements may be displayed together with the content recorded using the same mechanism as the EPG search described above.

[0046] Thereby, in addition to the EPG screen, opportunities for providing advertisements to advertisers can be increased.

Next, the advertisement distribution apparatus 100 has a function of transmitting advertisement information related to the keyword transmitted from the broadcast receiving apparatus 200 to the broadcast receiving apparatus 200. Further, when the viewer profile information is sent together with the keyword from the broadcast receiving device 200, the advertisement distribution device 100 may have a function of transmitting an advertisement corresponding to the keyword and the viewer profile information.

[0048] That is, when the advertisement distribution apparatus 100 pastes the keyword-related advertisement transmitted from the broadcast receiving apparatus 200, the advertisement information corresponding to each keyword or the viewer profile information in advance from the viewpoint of the advertiser power. Are managed by keyword and viewer profile information.

[0049] Thus, since the advertisement distribution apparatus 100 transmits specific advertisement information based on the keyword information and the viewer profile information, it is possible to perform individual advertisement distribution using the keywords of each viewer. If it becomes possible to display an EPG screen containing different advertising information on the terminal, it will have the effect.

[0050] Further, the advertisement distribution apparatus 100 holds a plurality of pieces of advertisement information in the case of the same keyword. Furthermore, when there are multiple advertising information for the same keyword, it is possible to provide a mechanism for increasing advertising revenue, such as an auction format.

[0051] Further, the advertisement distribution apparatus 100 may have a function of transmitting related advertisement detailed information to the broadcast receiving apparatus 200 in response to an advertisement detailed information acquisition request from the broadcast receiving apparatus 200. Yes.

[0052] Further, the advertisement distribution apparatus 100 may have a function of allowing an advertiser to register or update advertisement information related to each keyword from the advertiser apparatus 400.

[0053] [System Configuration Advertisement Distribution Device 100]

First, the configuration of the advertisement distribution apparatus 100 will be described.

FIG. 2 is a block diagram showing an example of the hardware configuration of the advertisement distribution apparatus 100 to which the present embodiment is applied, and conceptually shows only the part related to the present embodiment in the configuration. In FIG. 2, the advertisement distribution apparatus 100 is generally configured to include a CPU 102, a display control unit 104, a communication interface 106, a memory 108, an HDD 110, and the like, and these units can communicate via an arbitrary communication path 112. Connected to

[0054] Here, the hardware configuration of the advertisement distribution apparatus 100 may be configured by an information processing apparatus such as a commercially available workstation or a personal computer, and an accessory apparatus thereof. Each function of the advertisement distribution apparatus 100 described below is realized by the CPU 102, the display control unit 104, the communication interface 106, the memory 108, the HDD 110, etc. in the hardware configuration of FIG. 2 and a program for controlling them. The

[0055] The hardware configuration of the advertiser apparatus 400 in FIG. 1 is also configured by a general computer system, similar to the above-described advertisement distribution apparatus 100.

[0056] [System configuration broadcast receiving apparatus 200]

Next, the configuration of the broadcast receiving apparatus 200 will be described. FIG. 3 is a block diagram showing an example of the configuration of the broadcast receiving apparatus 200 to which the present embodiment is applied, and conceptually shows only the part related to the present embodiment in the configuration. As shown in FIG. 3, the broadcast receiving apparatus 200 generally includes a tuner 202, a video / audio decoding unit 204, a display control unit 206, a communication interface 208, an HDD 210, a memory 212, a CPU 214, a user instruction input unit 216, and the like. These units are connected to each other via an arbitrary communication path 218 so that data communication is possible.

The broadcast receiving apparatus 200 receives a broadcast stream via the tuner 202, and the video / audio decoding unit 204 decodes the video and audio signals. In addition, data signals such as EPG and data broadcast are processed by the video / audio decoding unit 204 and the CPU 214. The decoded video / audio and data are output to a display unit such as a monitor by the display control unit 206.

Note that the hardware configuration of the broadcast receiving apparatus 200 may be configured by a broadcast receiving apparatus such as a commercially available television or HDD built-in DVD recorder, a broadcast reception recording / playback apparatus, or the like and an associated apparatus.

[0059] [Data structure of information managed by broadcast receiving apparatus 200]

Next, the data structure of information managed by the broadcast receiving apparatus 200 will be described. The following information managed by the broadcast receiving apparatus 200 is created, updated, etc. by the CPU 214 of the broadcast receiving apparatus 200 and stored in the HDD 210, the memory 212, and the like.

FIG. 4 is a diagram showing a data structure of transmission keyword information transmitted from the broadcast receiving apparatus 200 to the advertisement distribution apparatus 100.

In FIG. 4, the transmission destination address information is information relating to the address on the network of the advertisement distribution apparatus.

In FIG. 4, the source address information is information related to the address on the network of the broadcast receiving apparatus.

In FIG. 4, keyword information is information relating to a keyword used when a program search is performed on the EPG, and includes character information such as “ramen”, for example. However, keywords used for program search are determined in advance on the EPG, such as “movies” and “sports”, which are not limited to those entered by viewers (or registered in advance on the device). Genre information or the like may be used. In addition, there may be multiple keywords

[0064] In Fig. 4, the viewer profile information is optional, but is preference information, behavior information, and the like regarding the viewer who uses the broadcast receiving apparatus. For example, for TV programs that viewers frequently watch as preference information, the program name, genre, and celebrity names and proper nouns included in the EPG can be considered.

[0065] As an example of the method for generating the viewer profile information, a method of calculating the frequency for each turn name, genre name, word, etc. as described below may be used. For example, it is assumed that the viewer frequently watches a program “i” in the genre “A”. In this case, other Ji Yang Since “A” is more frequent than “B” and “C”, it can be seen that this viewer likes the genre “A”. Similarly, since the frequency of the program name “I” is higher than other program names “Mouth”, “C”, etc., it can be seen that this viewer likes the program “I”. In addition, for words such as entertainer names and proper nouns included in EPG, the words included in the EPG information of the viewed program are analyzed and the frequency for each word is calculated. For example, if a viewer likes and views various programs in which an entertainer named “A” appears, the frequency of “A” is higher than other entertainers “I” and “U”. In addition to the above, it is possible to use various information such as the time when the viewer watches the television, time information such as the day of the week, personal information: family structure, hobbies, work, and the like.

Next, FIG. 5 is a diagram showing a data structure of the advertisement detailed information request information transmitted from the broadcast receiving apparatus 200 to the advertisement distribution apparatus 100.

In FIG. 5, advertisement detailed information address information is information relating to a link to requested advertisement detailed information. For example, a unique ID for detailed advertisement information or a URL on the Web.

[0068] [Data structure of information managed by advertisement distribution apparatus 100]

Next, the data structure of information managed by the advertisement distribution apparatus 100 will be described. The following information managed by the advertisement distribution apparatus 100 is created and updated by the CPU 102 of the advertisement distribution apparatus 100 and stored in the HDD 110, the memory 108, and the like.

FIG. 6 is a diagram showing a data structure of a keyword-related advertisement information group managed in the advertisement distribution apparatus 100.

[0070] In FIG. 6, the number of keyword-related advertisement information is the total number of keyword-related advertisement information.

In FIG. 6, keyword-related advertisement information has a data structure consisting of keyword information and advertisement information (group) power related thereto. Stores the keywords registered by the advertiser and related advertisement information. Figure 7 shows the details of keyword-related advertising information.

FIG. 7 is a diagram showing a data structure of keyword-related advertisement information.

In FIG. 7, the keyword information is character string information, which is registered by the advertiser on the assumption of a keyword that the viewer will use for threading and searching. In FIG. 7, the management information is optional, and has information for managing the amount of each advertisement information when the advertisement registration from the advertiser is in an auction format, for example.

In FIG. 7, the number of advertisement information is the total number of advertisement information related to this keyword.

In FIG. 7, the advertising information is data relating to the advertisement, and is advertising information registered by the advertiser. The advertisement information is created in the advertiser device 400 and the like, and then stored in the HDD 110 in the advertisement distribution device 100. The details of the advertisement information are shown in Fig. 8.

Next, FIG. 8 is a diagram showing a data structure of advertisement information.

In FIG. 8, the advertisement information ID is a unique ID related to the advertisement information.

Further, in FIG. 8, the management information holds management information such as the advertiser and the date and time when the advertisement was registered.

[0080] In FIG. 8, the target viewer profile information holds profile information for specifying a viewer who distributes an optional power advertisement. When the viewer profile information is sent together with the keyword from the broadcast receiving apparatus 200, it is used for distributing an advertisement when the viewer profile information corresponds to the target viewer profile information.

[0081] In FIG. 8, the advertisement headline information is information related to the headline of this advertisement.

Display on the PG search result screen.

In FIG. 8, the advertisement detailed information address information is address (link) information indicating the location where the detailed information of the advertisement exists as described above. In particular, it may be a Web URL.

[0083] In FIG. 8, the detailed advertisement information is more detailed information about the advertisement, but it is optional and is not necessarily required to be present on the advertisement distribution device 100. Even if it exists in the place of, it does not help. For example, the advertisement detailed information address information may be a Web URL, and the advertisement detailed information may exist on another advertisement distribution apparatus 100 indicated by the URL.

Next, FIG. 9 shows transmission advertisement information transmitted from the advertisement distribution apparatus 100 to the broadcast receiving apparatus 200. It is a figure which shows the data structure of a report group.

In FIG. 9, the transmission destination address information is information related to the address on the network of the broadcast receiving apparatus 200.

In FIG. 9, the source address information is information related to the address on the network of the advertisement distribution apparatus 100.

In FIG. 9, the number of pieces of transmission advertisement information is the number of pieces of transmission advertisement information.

In FIG. 9, transmission advertisement information includes advertisement heading information from advertisement information included in keyword-related advertisement information related to keyword information of transmission keyword information transmitted from broadcast receiving apparatus 200. This is an advertisement detail information address information extracted. Where k≤m. Figure 10 shows the details of the transmitted advertisement information.

Next, FIG. 10 is a diagram showing a data structure of transmission advertisement information. It consists of the above-mentioned advertisement headline information and advertisement detailed information address information.

[0090] [Logical configuration broadcast receiving apparatus 200]

Next, configuration means of the broadcast receiving apparatus 200 will be described with reference to FIG.

As shown in FIG. 11, broadcast receiving apparatus 200 includes broadcast receiving means 200-1 for receiving a broadcast (implemented using tuner 202, video / audio decoding unit 204, etc. in FIG. 3), EPG extraction / analysis means 200-2 (implemented using video / audio decoding unit 204, CPU 214, memory 212, etc.) to extract EPG from received broadcast power; Screen display means to display EPG on screen 200-3 (implemented using display control unit 206, etc.), keyword acquisition means for receiving operations and keyword inputs from viewers 200-4 (implemented using user instruction input unit 2 16, etc.) Viewer profile information acquisition means 200-5 for acquiring the viewer profile information (implemented using the user instruction input unit 216, CPU 214, etc.), and the program corresponding to the keyword specified by the viewer Program search means for searching 200—6 (CPU214 and 212, HDD210, etc.), transmission keyword information generation means 200-7 (implemented using CPU 214, etc.) for generating transmission keyword information using the keyboard, and transmission keyword information to the advertisement distribution device Transmission keyword information transmission means for transmission to 100 200-8 (CPU 214 and communication interface 200-9 (implemented using CPU 214 and communication interface 208, etc.), advertisement from transmission advertisement information. EPG 'advertisement information composition display means 200-10 (implemented using CPU 214, display control unit 206, etc.) for retrieving headline information and displaying it together with EPG program search results, advertisement specified by viewer The advertisement detail information request information generating means 200 to 11 for transmitting the advertisement information to the advertisement distribution apparatus 100 in order to acquire the advertisement detail information is realized by using the user instruction input unit 216, the CPU 214 or the like. Advertising detailed information request information for transmitting the advertising detailed information request information for requesting the advertising detailed information to the advertising distribution device 100 using the address information of the advertising detailed information, and transmitting means 200-12 (communication with CPU 214) Inf Advertising detail information receiving means 200-13 (realized using CPU 214 and communication interface 208 etc.) for receiving the result, and the result on the screen The advertising detailed information display means 200-14 for display (implemented by using the CPU 214, the display control unit 206, etc.) is used.

[0093] [Logical Configuration Advertisement Distribution Device 100]

Next, configuration means of the advertisement distribution apparatus 100 will be described with reference to FIG.

[0095] As shown in FIG. 12, the advertisement distribution apparatus 100 accepts registration of advertisement information related to the keyword (which is realized using the communication interface 106 in FIG. 2), and the keyword-related advertisement information. Keyword-related advertising information registration means for generating and registering keyword-related advertising information in the keyword-related advertising information group 100-1; keyword-related advertising information group management means for managing the priority order of each keyword-related advertising information for the keyword-related advertising information group 10 0-2 (implemented using CPU102, memory 108, HDD110, etc.), broadcast receiving device 200 transmission keyword information receiving means for receiving transmitted transmission keyword information 100-3 (communication interface 106 and CPU102 The keyword-related advertisement information corresponding to the transmitted keyword information is detected from the keyword-related advertisement information group. Keyword information retrieval means 100-4 for searching (implemented using CPU 102, memory 108, HDD 110, etc.), viewer profile transmitted together with keyword information Target audience profile information comparison means for extracting target audience profile information included in advertisement information based on file information 100-5 (CPU102, memory 108, HDD110, etc. The keyword-related advertisement information that has been searched), the transmission advertisement information group generation means 100-6 for generating the transmission advertisement information group (implemented using CPU 102, memory 108, HDD 110, etc.), and The transmission advertisement information group transmitting means 100-7 for transmitting it to the broadcast receiving apparatus 200 (implemented using the communication interface 106, the CPU 102, the memory 108, etc.) is also configured.

[0096] Further, the advertisement distribution apparatus 100 is realized by using the advertisement detailed information request information receiving means 100-8 (communication interface 106, CPU 102, memory 108, etc.) for receiving the advertisement detailed information request information from the broadcast receiving apparatus 200. And detailed advertisement transmission means 100-9 (implemented using the communication interface 106, CPU 102, memory 108, etc.) for transmitting the corresponding detailed advertisement information to the broadcast receiver 200. May be.

Here, the detailed advertisement information request information receiving means 100-8 and the detailed advertisement information transmitting means 100-9 are effective when the detailed advertisement information is in the advertisement distribution apparatus 100. For example, when the advertisement detailed information address information indicates a Web URL and the advertisement detailed information is not on the advertisement distribution device 100, the broadcast receiving device 200 distributes other advertisements having the advertisement detailed information that the advertisement distribution device 100 does not have. The detailed advertisement information request information is directly transmitted to the server device. In this case, the advertisement detailed information request receiving means 100-8 and the advertisement detailed information transmitting means 100-9 do not operate.

[0098] [System Operation]

Next, an example of the operation of the system according to the present embodiment configured as described above will be described in detail with reference to FIGS.

[0099] [Operation procedure in broadcast receiving apparatus 200]

Next, details of the operation procedure in broadcast receiving apparatus 200 will be described with reference to FIG.

[0101] When a viewer searches for a program on the EPG screen on the broadcast receiving device 200 (step by step). SA-1) and the keyword used at that time is acquired (step SA-2).

[0102] Next, the broadcast receiving apparatus 200 actually searches for a program with EPG power (step SA-3), and acquires the search result (step SA-4).

Next, the broadcast receiving apparatus 200 generates transmission keyword information from the keyword input by the viewer, and transmits the transmission keyword information to the advertisement distribution apparatus 100 (Step SA-5 to Step SA-7). . Then, it waits until a result is returned from the advertisement distribution apparatus 100 (step SA-8). When the result is returned, the transmitted advertisement information is received (step SA-9), and each advertisement header information and advertisement detailed information address information included in it is extracted (step SA-10).

[0104] Next, the broadcast receiving apparatus 200 combines the program search result from the EPG and the advertisement headline information group (Step SA-11), and displays the composite screen (Step SA-12).

[0105] After that, the broadcast receiving apparatus 200 generates advertisement detailed information request information when the viewer gives an advertisement detailed information instruction for a specific advertisement (step SA—13). 14), this is transmitted to the advertisement distribution apparatus 100 (or other advertisement distribution apparatus 100 indicated by the advertisement detailed information address information) (step SA-15).

[0106] Then, the broadcast receiving apparatus 200 receives the advertisement detailed information from the advertisement distribution apparatus 100 (or another advertisement distribution apparatus 100 indicated by the advertisement detailed information address information) (step SA—16) and displays it on the screen. This is displayed (Step SA-17).

[0107] This completes the operation procedure in the broadcast receiving apparatus 200.

[Operation procedure of keyword-related advertisement registration processing in advertisement distribution apparatus 100]

Next, details of the operation procedure of the keyword-related advertisement registration process in the advertisement distribution apparatus 100 will be described with reference to FIG.

FIG. 14 is a flowchart showing an example of the operation procedure of the keyword-related advertisement registration process in the advertisement distribution apparatus 100 of the present system in the present embodiment.

First, the advertisement distribution apparatus 100 starts accepting registration of keyword-related advertisements (step SB-1), and the advertisement finding information related to a keyword from the advertiser apparatus 400 f blueprint, advertisement details information, target audience profile information Etc. (Step SB-2).

[0110] Then, the advertisement distribution apparatus 100 generates advertisement information based on the registered information. SB-3).

[0111] Then, the advertisement distribution apparatus 100 searches the keyword-related advertisement information group power for the registered keyword information (step SB-4), and if keyword-related advertisement information exists (step SB-5), the search is performed. The new advertisement information generated previously is registered in the keyword-related advertisement information that has been created (Step SB-6), and the number of advertisement information is updated (Step SB-7).

[0112] Here, for example, the first-come-first-served basis can be considered regarding the place where new advertisement information is added. In addition, it may be added in the order of advertisement information bid at the highest price by an auction (described later).

On the other hand, when the keyword does not exist (step SB—5), the advertisement distribution apparatus 100 newly generates keyword-related advertisement information and registers the generated new advertisement information (step SB—

8) Update the number of advertisement information (Step SB—9).

Then, the advertisement distribution apparatus 100 registers the new keyword-related advertisement information in the keyword-related advertisement information group (Step SB-10), and updates the number of keyword-related advertisement information (Step SB-11).

[0115] Then, the advertisement distribution apparatus 100 updates the management information of the keyword-related advertisement information group (step SB-12), and ends registration acceptance (step SB-13).

This completes the operation procedure of the keyword-related advertisement registration process in the advertisement distribution apparatus 100.

[0117] [Operation procedure of advertisement information distribution processing in advertisement distribution apparatus 100]

Next, the details of the operation procedure of the advertisement information distribution process in the advertisement distribution apparatus 100 will be described with reference to FIG.

FIG. 15 is a flowchart showing an example of an operation procedure of advertisement information distribution processing in the advertisement distribution apparatus 100 of the present system in the present embodiment.

[0119] After receiving the transmission keyword information from the broadcast receiving apparatus 200 (step SC-1), the advertisement distribution apparatus 100 searches the keyword related advertisement information group for the keyword information included in the transmission keyword information (step SC-2). ).

[0120] The advertisement distribution apparatus 100 determines that keyword-related advertisement information exists (step SC-3).

, Get the keyword related advertising information (step SC-4). When there is viewer profile information in the transmitted keyword information (step SC—5), the advertisement distribution apparatus 100 compares it with the target viewer profile information of each advertisement information of the keyword related advertising information (step SC—6). Target advertisement information is extracted (step SC-7), and prioritization processing is performed for the extracted advertisement information group (step SC-8).

[0121] Then, the advertisement distribution apparatus 100 generates a transmission advertisement information group (step SC-9) and transmits it to the broadcast receiving apparatus 200 (step SC-10).

On the other hand, when there is no keyword-related advertisement information (step SC-3), the advertisement distribution apparatus 100 treats the number of transmission advertisement information in the transmission advertisement information group as zero.

[0122] Here, an example of the prioritization processing in step SC-8 will be described. If there is no viewer profile information in the transmission keyword information, the advertisement distribution apparatus 100 generates a transmission advertisement information group in the order registered in the keyword-related advertisement information. On the other hand, when there is viewer profile information, prioritization is performed in the order of advertisement information power that matches the viewer profile information more than the target viewer profile file information.

As an example of this specific example, it is assumed that there is advertisement information a, b, c included in the keyword-related advertisement information corresponding to the transmission keyword information. The target viewer profile information is “A”, “B”, and “C” for the genre, and “i”, “mouth”, and “c” for the program name, respectively. At this time, if the viewer profile information of the transmission keyword information is genre “B” and the program name “C”, it is advertisement information c that has the best matching profile information, then b, and finally a. . Therefore, the transmission advertisement information group is generated so that the priorities are c, b, and a.

[0124] Further, the distribution of the advertisement detailed information in the advertisement distribution apparatus 100 transmits the advertisement detailed information to the transmission / reception apparatus 200 based on the advertisement detailed information address information of the advertisement detailed information request information from the broadcast receiving apparatus 200. .

Thus, the operation procedure of the advertisement information distribution process in the advertisement distribution apparatus 100 is completed.

[Example of use of viewers in broadcast receiving apparatus 200]

Next, details of usage examples of viewers in the broadcast receiving apparatus 200 will be described with reference to FIGS. First, as shown in FIG. 16, the viewer inputs a keyword to search for a specific program on the EPG screen of broadcast receiving apparatus 200. In this case, the viewer thinks that he / she watched a program related to hot springs, and inputs the keyword “hot spring”.

When the viewer performs the search, an advertisement related to the keyword is displayed together with a list of programs corresponding to the keyword as shown in FIG.

Here, when a viewer is interested in a certain advertisement and selects this advertisement, a detailed information screen regarding this advertisement is displayed as shown in FIG.

[0129] In addition, the advertiser may be a broadcast station. In that case, the program may be promoted according to the keyword or the preference of the viewer. Here, by describing the detailed advertisement information in BML (Broadcast Markup Language), which is used in data broadcasting of digital broadcasting, it becomes possible to make reservations for recording programs while viewing the detailed advertisement information.

FIG. 19 and FIG. 20 show examples of searching for the keyword “drama”.

[0131] As shown in FIG. 19, when the viewer selects an advertising program on the EPG screen of the broadcast receiving device 200, viewing reservation and recording reservation can be made together with the program details screen as shown in FIG. Become.

[0132] [Other Embodiments]

Now, the power described in the embodiments of the present invention so far The present invention is not limited to the above-described embodiments, and can be applied to various different embodiments within the scope of the technical idea described in the claims. May be implemented.

[0133] In particular, in the above-described embodiment, an example is described in which the present invention is applied to a case where advertisement information is distributed to the broadcast receiving apparatus 200 separately from the EPG via the network 300 such as the Internet. In this case, the EPG distribution device and the advertisement distribution device 100 of the present invention are integrally configured, etc., so that EPG and advertisement information can be received simultaneously or superimposed via an existing broadcasting system. The same applies to distribution to the device 200.

As a result, the broadcast receiving apparatus 200 does not need to be connected to the Internet or the like, and this system can be realized by effectively using an existing broadcast system such as an EPG. [0135] Further, in the present invention, when the advertiser registers the advertising information for a certain keyword, the price for posting the advertising information is set to an auction format, and the advertiser with the highest price is selected. You may make it display preferentially from information. This will allow advertisers to make flexible investment in advertising and increase advertising revenues for ad delivery providers.

[0136] In addition, among the processes described in the embodiments, all or part of the processes described as being automatically performed can be manually performed, or are described as being manually performed. All or part of the processing can be automatically performed by a known method.

[0137] In addition to the processing procedures, control procedures, specific names, information including parameters such as various registered data and search conditions, screen examples, and database configurations shown in the above documents and drawings, V, Unless otherwise specified, it can be changed arbitrarily.

[0138] Regarding the advertisement distribution device 100, the broadcast receiving device 200, etc., each illustrated component is functionally conceptual and is not necessarily physically configured as illustrated. .

[0139] For example, regarding the processing functions provided in each device, in particular, each processing function performed by the control unit, all or any part thereof is interpreted and executed by a CPU (Central Processing Unit) and the CPU. It can be realized by a program that can be realized, or it can be realized as hardware by wired logic. The program is recorded on a recording medium to be described later, and is mechanically read by each device as necessary.

[0140] Further, the advertisement distribution apparatus 100 and the advertiser apparatus 400 connect a peripheral device such as a printer or a monitor image scanner to an information processing apparatus such as an information processing terminal such as a known personal computer or workstation. It may be realized by installing software (including programs, data, etc.) for realizing the method of the present invention in the information processing apparatus! /.

[0141] Furthermore, the specific forms of distribution and integration of each device are not limited to those shown in the specification and drawings, and all or a part thereof may be functional or physical in arbitrary units according to various loads. Can be distributed 'integrated' (eg grid 'computing'). For example, each database may be configured independently as an independent database device, or a part of the processing may be realized using CGI (Common Gateway Interface). Good.

[0142] The program according to the present invention can also be stored in a computer-readable recording medium. Here, this “recording medium” refers to any “portable physical medium” such as a flexible disk, magneto-optical disk, ROM, EPROM, EEPROM, CD-ROM, MO, DVD, and various computer systems. Like a communication line or carrier wave when sending a program through any “fixed physical medium” such as built-in ROM, RAM, HD, or a network such as LAN, WAN, or Internet, It shall include “communication media” that hold the program in the short term.

[0143] Further, the "program" is a data processing method described in an arbitrary language or description method, and may be in any form such as source code or binary code. Note that the `` program '' is not necessarily limited to a single configuration, but is distributed as a plurality of modules and libraries, or cooperates with a separate program represented by an OS (Operating System). And those that achieve that function. Note that a well-known configuration and procedure can be used for a specific configuration for reading a recording medium, a reading procedure, an installation procedure after reading, and the like in each device shown in the embodiment.

Industrial applicability

[0144] As described in detail above, according to the present invention, different EPG screens, that is, different advertisements can be displayed on each viewer terminal, and advertisements more suitable for viewers can be distributed. An advertisement distribution system, an advertisement distribution method, a broadcast receiving apparatus, and an advertisement distribution apparatus can be provided.

Claims

The scope of the claims

[1] An advertisement distribution system configured by communicably connecting an advertisement distribution device and a broadcast receiving device,

The broadcast receiving apparatus is

A program search means for searching for a program corresponding to a keyword designated by the viewer; a transmission keyword information generation means for generating transmission keyword information by the keyword;

Transmission keyword information transmitting means for transmitting the transmission keyword information to the advertisement distribution device;

With

The above advertisement distribution device

Advertiser strength Keyword-related advertising information registration means that accepts registration of advertising information related to the above keywords, generates keyword-related advertising information, and registers it in the keyword-related advertising information group,

Transmission key information receiving means for receiving the transmission keyword information transmitted from the broadcast receiving device;

A keyword information search means for searching for the keyword related advertisement information corresponding to the transmission keyword information from the keyword related advertisement information group;

Transmission advertisement information group generation means for generating a transmission advertisement information group from the keyword-related advertisement information searched by the keyword information search means;

A transmission advertisement information group transmitting means for transmitting the transmission advertisement information group to the broadcast receiving device;

An advertisement distribution system comprising:

[2] In the advertisement distribution system according to claim 1,

The broadcast receiving apparatus is

Viewer profile information acquisition means for acquiring the viewer profile information,

The transmission keyword information transmitting means includes the profile along with the transmission keyword information. Aisle information is sent to the advertisement distribution device,

The said keyword information search means searches the said keyword relevant advertisement information corresponding to the said transmission keyword information and the said profile information from the said keyword relevant advertisement information group, The advertisement delivery system characterized by the above-mentioned.

[3] In the advertisement distribution system according to claim 1,

The above advertisement distribution device

Keyword-related advertising information group management means for managing the priority of each keyword-related advertising information for the keyword-related advertising information group,

Further comprising

The keyword information search means searches for the keyword related advertisement information corresponding to the transmission keyword information from the keyword related advertisement information group, and searches according to the priority order. .

[4] In the advertisement distribution system according to claim 1,

The keyword-related advertisement information includes address information of advertisement detailed information, and the broadcast receiving device includes:

An advertisement distribution system, further comprising: advertisement detail information request information transmitting means for transmitting the advertisement detail information request information for requesting the advertisement detail information using the address information of the advertisement detail information.

[5] An advertisement distribution method in an advertisement distribution system configured such that an advertisement distribution device and a broadcast receiving device are communicably connected,

In the broadcast receiving apparatus, a program search step for searching for a program corresponding to the keyword specified by the viewer;

In the broadcast receiving device, a transmission keyword information generation step of generating transmission keyword information with the keyword,

In the broadcast receiving device, a transmission keyword information transmitting step of transmitting the transmission keyword information to the advertisement distribution device;

The advertisement distribution device accepts registration of advertisement information related to the keyword from the advertiser, generates keyword-related advertisement information, and registers it in the keyword-related advertisement information group Keyword-related advertising information registration step,

The transmission keyword information receiving step for receiving the transmission keyword information transmitted from the broadcast receiving device to the advertisement distribution device;

In the advertisement distribution device, a keyword information search step for searching the keyword related advertisement information corresponding to the transmission keyword information from the keyword related advertisement information group;

A transmission advertisement information group generation step for generating a transmission advertisement information group from the keyword-related advertisement information searched in the keyword information search step in the advertisement distribution device;

A transmission advertisement information group transmitting step for transmitting the transmission advertisement information group to the broadcast receiving apparatus;

An advertisement distribution method comprising:

[6] A broadcast receiving device in an advertisement distribution system configured by communicably connecting an advertisement distribution device and a broadcast receiving device,

A broadcast receiving apparatus comprising:

[7] An advertisement distribution apparatus in an advertisement distribution system configured by connecting an advertisement distribution apparatus and a broadcast receiving apparatus so that they can communicate with each other,

Advertiser strength Keyword-related advertising information registration means that accepts registration of advertising information related to keywords, generates keyword-related advertising information, and registers it in the keyword-related advertising information group,

The above-mentioned broadcast receiving apparatus power transmission keyword information receiving means for receiving transmitted transmission keyword information;

The keyword corresponding to the transmission keyword information from the keyword related advertisement information group Keyword information search means for searching for keyword-related advertising information;

An advertisement distribution apparatus comprising: