JP2003179907A - Program data distribution system and method thereof - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To effectively provide convenience of a user who selects programs, and advertisement of program contents, to provide a system for easily measuring the effect, and to provide a method for easily measuring the effect. <P>SOLUTION: A cellular phone 100 sends a program keyword that a user is interested in (symbol 1). A service server 300 registers the program keyword (symbol 2), and searches program information having the program keyword from program data (symbol 3). The service server 300 retrieves advertisement contents including a program ID that the user has already reserved to record (symbol 4). A program information mail including the retrieved program information and advertisement contents is transmitted (symbol 5). The cellular phone 100 transmits recording reservation information (symbol 6). The service server 300 records the log of the recording reservation information (symbol 7), and then transmits recording reservation operation information (symbol 8). Then, VCR apparatus 200 reserves the recording of programs (symbol 9). <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a program data distribution system and method.

[0002]

2. Description of the Related Art Currently, as a method for a user to make a recording reservation for a television program, the user himself / herself checks a television program list in newspapers or TV guide magazines and then inputs a recording reservation operation or a code in a video recording device. The method by is the mainstream.

[0003]

In recent years, new channels such as satellite broadcasts and digital broadcasts have been introduced, and the number of channels and contents have been increased, and the range of program selections by users has been greatly expanded.

In such a situation, the user is required to have a system which can more easily select only a program of his / her interest from a large number of program options.
On the other hand, from the side of producing the program, the number of competing channels increases, so it is necessary to effectively appeal the program content to the user in order to secure the viewing number. Further, from the side of the advertisement sponsor of the program, there is a possibility that the user contact time per advertisement unit may be reduced in a multi-channel situation, so it is necessary to provide more effective advertisement.

Further, the program production and advertisement sponsor business operators also need to judge the degree of interest of the user to the program contents and the advertisement effect. On the other hand, it is necessary to measure the audience rating and judge the program interest level and the advertising effect, which are applicable not only to conventional television broadcasting but also to storage-based broadcasting.

[0006] In view of the above demands of users, program production and advertisement sponsor businesses, the present invention provides convenience for users who select programs, advertisement of program contents and effective provision of advertisements, and advertisements thereof. An object of the present invention is to provide a system and a method that can easily determine the effect of provision.

[0007]

[Means for Solving the Problems and Effects of the Invention] 1) The program data distribution system of the present invention is provided with a distribution server device and a user terminal connected to the distribution server device via a network. Is a program data distribution system that selects user favorite program information relating to a program that matches the user taste, and distributes the user favorite program information and advertisement information to the user terminal, wherein the user terminal displays the user taste. User preference information recording means for recording user preference information, user preference information transmission means for transmitting the user preference information, user preference program information reception means for receiving the user preference program information, and user for outputting the user preference program information The distribution server device receives the user preference information. User preference information receiving means, user preference program information selecting means for selecting the user preference program information based on the received user preference information from the program data recorded in association with the user preference information, the program data Advertising information adding means for adding the advertisement information to the selected user preference program information based on the advertisement data recorded in association with the selected user preference program information, and transmitting the user preference program information to which the advertisement information is added to the user terminal The user preference program information transmitting means is provided.

As a result, the user of the user terminal can
Even when a large amount of the program data exists, the program information that suits one's own taste can be acquired quickly and easily. In addition, since the user transmits the program information of interest from among a large number of the program data,
The producer of the program can improve the audience rating of the target user.

Further, the advertisement information added to the user preference program information is associated with the program data selected based on the user preference information. As a result, the advertisement information that the user is interested in is selected as the advertisement information. Therefore, the side that produces the advertisement can improve the advertisement effect and the like for the user who is the advertisement target.

6) The program data distribution system of the present invention further comprises at least a program record device connected to the distribution server device or the user terminal via a network, and the user terminal further comprises:
When the user desires to record the program content of the output user favorite program information, the user selected program recording means for recording the user favorite program information as a user selected program according to the operation of the user, User selection program information transmitting means for transmitting user selection program information indicating the recorded user selection program, and the distribution server device further receives user selection program information receiving means for receiving the user selection program information, A recording control command transmitting means for transmitting a recording control command for recording the program content of the user-selected program information on the program recording device based on the received user-selected program information, and adding the advertisement information. The means selects the received user-selected program information from the advertisement data recorded in association with the program data. Select the advertisement information on the basis of,
The program recording device is characterized in that the advertisement information is added to the selected user favorite program information, and the program recording device receives the recording control command and records the program content of the user selected program. It is characterized by having. Thus, the user can easily and quickly record a program that matches his or her preference and desires to record the content of the program in the program recording device.

Further, the advertisement information added to the user preference program information is one selected from among those selected on the basis of the user preference information, and the user selected program that the user desires to record the program content. The one associated with is selected. As a result, the advertisement information that the user is particularly interested in is selected. Therefore, the side that produces the advertisement can further improve the advertisement effect and the like for the user who is the advertisement target.

9) The distribution server device of the present invention further records log information indicating the number of times the program content is recorded, based on the user selected program information received by the user selected program information receiving means. An information recording means is provided.

As a result, the program or advertisement producing side can obtain, as the log information, information on how many users each program content is recorded. Therefore, the side that produces the program can acquire the judgment material for statistically determining the user's evaluation of each program content. On the other hand, the side that produces the advertisement can obtain statistical information about how many users have contacted the advertisement information, and can easily determine the advertisement effect.

10) The user terminal of the present invention further comprises profile transmitting means for transmitting the profile of the user, and the distribution server device further comprises:
A profile receiving unit that receives the profile is provided, and the log information recording unit records the log information in association with the received profile.

As a result, the program or advertisement producing side can obtain, as the log information, information on how many individual users and what profile the user has recorded the content of each program. Therefore, the side that produces the program can acquire the judgment material for statistically determining the user's evaluation of each program content in association with the profile. on the other hand,
The side that creates the advertisement can obtain statistical information about how many people and what profile the user has contacted with the advertisement information, and can easily determine the advertisement effect.

Further, when the program or advertisement producing side has previously planned the profile of the target user who intends to provide the program or advertisement, the profile of the planned user and the log information. The method of producing the program or the advertisement can be objectively evaluated by comparing with.

The definition of terms will be described.

In the present invention, "program" means characters,
It is a concept that includes information provided in a predetermined unit such as symbols, videos, and sounds by means of television program broadcasting, radio program broadcasting, Internet content distribution, and the like.

The "user preference information" means the field, genre, title, category, target, use of the "program",
In addition to information indicating the location, that is, information on words and phrases that describe the contents of the "program," it describes individual components of the above-mentioned "program" contents, such as information indicating talent names, artist names, performers' names, etc. It is a concept that includes word information.

The "advertisement" is a concept including information for widely publicizing the contents and characteristics of a predetermined product or service such as CM, PR, and advertisement.

The "profile" is a concept including information for identifying the attribute of the user, such as age, sex, occupation, address, mail address of the user.

[0022]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of a program data distribution system according to the present invention will be described. The present embodiment distributes television program information that the user desires to view, and also provides an advertisement regarding matters that the user may be highly interested in. As a result, it is possible to improve the convenience of the user who desires to watch the television program and the provider of the television program or the advertisement.

First, the system outline of the TV program guide mail system as a program data distribution system, the configuration of devices, etc., and the correspondence between the terms described in the claims and the embodiments will be described below. The details of processing according to the present embodiment will be described. Table of contents 1. System overview 2. 2. Configuration of device, etc. 3. Correspondence between terms described in the claims and the embodiments. System processing contents 4-1. User registration 4-2. TV program guide mail service 4-3. TV program recording reservation log analysis 5. Effects of the embodiment 6. Other Embodiments of the Present Invention --------. System Outline --- FIG. 1 is an outline of a TV program guide mail system 8 as a program data distribution system according to the present embodiment.
The TV program guide mail system 8 includes a mobile phone 100 and a VTR (Video taper) used by a user.
An apparatus 200 and a service server 300 that distributes information such as TV programs. Cell phone 10
0, the VTR device 200, and the service server 300 are connectable via the Internet 2. The service server 300 uses the program database (hereinafter, “D
B ”) 500, user DB 400, advertisement DB 60
Can be connected to 0.

The user DB 400 is for recording the information of the user of the mobile phone 100 by the user registration process described later. On the other hand, the program DB 500 is used by a business operator who broadcasts a TV program to record a TV program broadcast program. Further, the advertisement DB 600 is for recording the advertisement content by, for example, an advertiser who is a sponsor of a TV program.

The user DB 400 and the program DB 50
0, each of the advertisement DB 600, the service server 30
0 may be directly recorded on the hard disk 34, or may be recorded on a server different from the service server 300.

--2. Configurations of Devices, etc. FIG. 2 is an example of a hardware configuration of the mobile phone 100 and the VTR device 200.

The mobile phone 100 includes a CPU 10 and a RAM 1.
6, a ROM 18, a display 12, an input unit 11, a speaker 14, and a communication circuit 15 for connecting to the Internet 2. The CPU 10 controls the mobile phone 100 as a whole. The RAM 16 provides a work area for the CPU 10 and the like. The ROM 18 stores a program for operating the CPU 10 and a browser program for browsing the web. The operation information generated by the operation of the input unit 11 is input to the CPU 10 and the CPU
The image information and the audio information generated by 10 are output to the display 12 and the speaker 14, respectively. As the browser program, a normal program such as i-mode (registered trademark) may be used, and a program dedicated to this system is not necessary.

The VTR device 200 comprises a CPU 20, a video control unit 22, a communication circuit 24 for connecting to the Internet 2, a memory 26, and an input unit 28. CPU
20 controls the entire VTR device 200. Memory 26
Provides a work area for the CPU 20. Input unit 28
The operation information generated by the operation is input to the CPU 20, and the video control information generated by the CPU 20 is output to the video control unit 22 to record and reproduce a video tape. The video control unit 22 includes a display circuit, an audio circuit, a speaker, a tuner, a broadcast receiving unit, and the like.

FIG. 3 shows an example of the hardware configuration of the service server 300. The service server 300 is a CP
The U30, the hard disk 34, the memory 32, and the communication circuit 36 for connecting to the Internet 2 are provided. A TV program guide mail service program is recorded on the hard disk 34. The operation of this system by this program may be performed using a service such as i-mode (registered trademark).

FIG. 4 shows an example of the structure of the user DB 400. The user DB 400 includes “user name”, “user address”, “VTR address”, “program keyword”, “talent keyword”, “sex”, “age”,
"Occupation" and "Recording reservation program ID" are recorded. “User address” and “VTR address” are the user's mobile phone 100 and VTR device 200 on the network, respectively.
Is specified, and is associated with, for example, an IP address.

FIG. 5 shows an example of the structure of the program DB 500. In the program DB 500, "program ID", "program name",
“Broadcast date / time”, “channel”, and “program keyword” are recorded. The “program ID” is a symbol that identifies a predetermined program from a plurality of program data.

FIG. 6 shows an example of the structure of the advertisement DB 600. In the advertisement DB 600, "program ID", "Advertisement I"
D "and" advertising content "are recorded." Advertising ID "
Is a symbol that identifies a predetermined advertisement from a plurality of advertisement data. The “advertisement content” is information indicating the advertisement content.

The above user DB 400 and program DB
The information recorded in each of the 500 and the advertisement DB 600 is not limited to the above-mentioned information, and the information may be subdivided or simplified.

--3. Correspondence between terms and embodiments described in the claims--Correspondence between terms and embodiments described in the claims,
It is as follows.

The "program data distribution system" is the T in FIG.
Corresponds to the V program guide mail system 8. The “distribution server device” corresponds to the service server 300 of FIG.
The “network” corresponds to the Internet 2, the “user terminal” corresponds to the mobile phone 100, and the “program record device” corresponds to the VTR device 200.

"Program data" is the program DB 500 of FIG.
Corresponding to the program ID of “Advertisement data” is the advertisement D of FIG.
Corresponds to the advertisement ID of B600. "Program data recording section"
Corresponds to the recording area of the program DB 500 for recording the program ID, and the “user preference information recording section” corresponds to the recording area of the program DB 500 for recording the program keyword. The “advertisement data recording unit” corresponds to a recording area for recording the advertisement ID in the advertisement DB 600. The “profile” corresponds to information on “sex”, “age”, and “occupation” recorded in the user DB 400 of FIG.

The "user preference information" is the step S7 in FIG.
Information corresponding to “program keywords” and “talents” input by the user at 15 corresponds. The “user preference information recording means” corresponds to the processing in which the CPU 10 of the mobile phone 100 records the item information in the RAM 16 in step S715 of FIG. The "user preference information transmitting means" corresponds to the processing performed by the CPU 10 in step S719. The “user favorite program information receiving means” corresponds to the processing performed by the CPU 10 in step S901 in FIG. The “user favorite program information output means” is C in step S903.
This corresponds to the processing performed by the PU 10.

The "user preference information receiving means" corresponds to the processing performed by the CPU 30 of the service server 300 in step S758 of FIG. "User preference program information selection means"
Corresponds to the processing performed by the CPU 30 in steps S950 and 952 in FIG. The "user favorite program information" corresponds to the information about the "program ID" selected by the CPU 30 in step S952. The “advertisement information adding unit” corresponds to the process performed by the CPU 30 in step S960. The “advertising information” corresponds to the “advertising content” in FIG. 6 added by the CPU 30 in step S960. The “user favorite program information transmitting means” is the CPU 3 in step S962.
0 corresponds to the processing performed.

In the "user-selected program recording means", the CPU 10 of the mobile phone 100 operates in the RAM 1 in step S905 in FIG.
6 corresponds to the process of recording the program ID. The "user selected program" corresponds to the information about the "program ID" recorded by the CPU 10 in step S905 of FIG. The "user-selected program information transmitting means" is the CPU 10 in step S907.
The "user-selected program information" corresponds to the information about the "program ID" transmitted by the CPU 10 in step S907. "User selected program information receiving means"
Is the CPU of the service server 300 in step S964.
This corresponds to the processing performed by 30. "Record control command" is
This corresponds to the information transmitted by the CPU 30 in step S968. The “program recording means” is V in step S968.
CPU 20 of VTR device 200 receives TR operation information
Corresponds to the processing performed by.

The "log information recording means" is step S in FIG.
The “log information” corresponds to the processing performed by the CPU 30 of the service server 300 in step 966, and the “log information” is the CPU
30 corresponds to the information recorded.

The "profile transmitting means" corresponds to the processing performed by the CPU 10 of the mobile phone 100 in step S719 in FIG. 7, and the "profile receiving means" is the step S75.
8 corresponds to the processing performed by the CPU 30 of the service server 300.

--4. Processing contents of system --- First, an outline of the TV program guide mail service of this system will be described with reference to FIG.

The mobile phone 100 is a keyword of a program (eg, pops, etc.) that the user is interested in according to the user's operation.
(English, news report, etc.) is transmitted to the service server 300 (symbol 1). The service server 300 registers the program keyword in the user 400 for each individual user (symbol 2).

The service server 300 matches the program keyword with the program data, that is, the program DB 50.
Program information having a program keyword transmitted by the user is extracted from the program data recorded in 0 (symbol 3). The service server 300 extracts, from the advertisement DB 600, the advertising content recorded in the user DB 400 that includes the program ID that the user has already reserved for recording (symbol 4).
The service server 300 generates a program information mail including the advertisement content in the extracted program information, and the mobile phone 10
0 (symbol 5).

When the user desires to record the program content recorded in the mail on the VTR, the mobile phone 100 transmits the recording reservation information to the service server 300 (symbol 6) and the service server 300. After recording the log of the recording reservation information in the user DB 400 (symbol 7), the recording reservation operation information for recording the program content is transmitted to the VTR device 200 (symbol 8).
00 makes a recording reservation of the program (symbol 9).

As described above, in this system, the program information of interest to the user is transmitted as a mail, so that the user can easily determine the program of interest and make a recording reservation. On the other hand, the program or advertisement creator can guide the program or advertisement by targeting the interested users, so that the program advertisement effect and the advertisement effect can be enhanced.

Hereinafter, the details of the above-mentioned processing will be described separately for each step of user registration, TV program guide mail service, and TV program recording reservation log analysis.

4-1. User registration CPU 10 of mobile phone 100 and service server 300
The CPU 30 performs user registration according to the flowchart of FIG.

The CPU 10 of the mobile phone 100 accesses the service server 300 according to the user's operation (step S701 in FIG. 7). CPU of service server 300
30 determines whether or not there is access from mobile phone 100 (step S750), and if there is access, transmits the top screen to mobile phone 100 (step S752).
This top screen is illustrated in FIG. 8A.

The CPU 10 determines whether or not the top screen is received (step S703), and if it is determined that the top screen is received, the top screen is displayed on the display 12 (step S705). The CPU 10 determines whether or not the user registration screen request has been selected by clicking the “new user registration” command in FIG. 8A (step S707),
If it is determined that it has been selected, a user registration screen request is transmitted to the service server 300 (step S709). The CPU 30 of the service server 300 determines whether or not the user registration screen request has been received (step S754), and if it determines that the user registration screen request has been received, the user registration screen is transmitted to the mobile phone 100 (step S756). This user registration screen is illustrated in FIG. 8B.

The CPU 10 determines whether or not the user registration screen is received (step S711), and if it is determined that the user registration screen is received, the CPU 10 displays the user registration screen on the display 12 (step S713). The CPU 10 determines whether or not an item necessary for user registration (eg, “mail address” in FIG. 8B) has been input (step S715). If it is determined that the item has been input, after recording the item information in the RAM 16,
The item information is transmitted to the service server 300 and the process ends (step S719). Service server 300
The CPU 30 determines whether or not the item information has been received (step S758), and when determining that the item information has been received, records the item information in the user DB 400 (see FIG. 4) and ends the process (step S760).

Through the above processing, the user of the mobile phone 100 is registered as a user of the TV program guide mail service, and program keywords, talent keywords, etc., which the user desires to view are recorded in the user DB 400 of FIG. Will be done.

In the embodiment, step S71 in FIG.
Although the keyword input of 5 is a free word input, the present invention is not limited to this, and a preset predetermined item may be selectively input.

4-2. TV program guide mail service After the above-mentioned user registration, the service server 300, after a predetermined period of time or when there is a request from the user,
According to the flowchart of FIG. 9, the TV program guide mail service process is performed for the user of the mobile phone 100.
Here, the TV program guide mail service is a service for delivering information about the broadcast date and time and channel of a TV program that the user desires to view by mail.

The CPU 30 of the service server 300 indicates that the "program keyword" registered by the user is the program DB of FIG.
Matching processing is performed regarding whether or not the data is recorded in 500 (step S950 in FIG. 9). Specifically, FIG.
It is searched whether or not the “program keyword” that matches the “program keyword” and the “talent keyword” recorded in the user DB 400 of FIG. The search process may employ any method such as exact match, partial match, and fuzzy search.
The CPU 30 uses the “program keyword” registered by the user.
Is judged whether or not it is recorded in the program DB 500 of FIG. 5 (step S952), and if not recorded, the processing is ended.

If the CPU 30 determines that the "program keyword" is recorded in the program DB 500, then it determines whether the "recording reserved program ID" is recorded in the user DB 400 of the target user. (Step S
954). If the "recording reserved program ID" is not recorded, a program information mail is generated based on the program data recorded in the program DB 500 processed in step S952 (step S956). On the other hand, the user DB 400
If the "recording reserved program ID" is recorded in, the CPU3
0 determines whether or not there is advertisement data related to the program data (step S958). Specifically, CP
The U30 has a “program ID” that matches the “recording reserved program ID” recorded in the user DB 400, and the advertisement D in FIG.
It is determined whether or not it is recorded in B600.

If the CPU 30 determines that the "program ID" that matches the "recording reserved program ID" is not recorded in the advertisement DB 600, it executes the processing from step S956.
On the other hand, if it is determined that the "program ID" that matches the "recording reserved program ID" is recorded in the advertisement DB 600, a program information mail with advertisement is generated (step S960). Specifically, the CPU 30 extracts from the advertisement DB 600 the advertisement content recorded in association with the “program ID” that matches the “recording reserved program ID”, and records the advertisement content in the program DB 500 processed in step S952. An email is generated together with the program data being displayed. Figure 1
0A is an example of a program information mail with an advertisement.

The CPU 30 transmits the program information mail generated by the processing of step S956 or step S960 to the mobile phone 100 (step S962).

The CPU 10 of the mobile phone 100 determines whether or not to receive the program information mail (step S90).
1) If it is determined that the mail is received, the mail is displayed on the display 12 (step S903). CPU10
Next, it is determined whether or not a program recording reservation instruction has been input by a user operation (step S905). The input of the program recording reservation instruction means that when the user selects program data from the program data shown in FIG.
Screen is displayed, and the user clicks on the "recording reservation" command or the like.

When the CPU 10 determines that the program recording reservation instruction has been input, it records the program ID in the RAM 16 and then transmits the program recording reservation information to the service server 300 (step S907), and then the example is shown in FIG. 10C. The screen is displayed on the display 12, and the process ends. The CPU 30 of the service server 300 determines whether or not the program recording reservation information is received (step S964). If it is determined that the program recording reservation information is received, the user DB 40 of the target user is determined.
After recording the reserved recording program ID in 0 (step S96
6), the VTR operation information is transmitted to the VTR device 200, and the process ends (step S968).

The CPU 20 of the VTR device 200 has its V
Upon receiving the TR operation information, the recording reservation control for recording the program selected by the user is performed, and the recording operation is performed when the program is broadcast. The TV program guide mail service is performed by the above processing.

It is to be noted that the program ID of the reserved recording program recorded by the CPU 30 of the service server 300 in step S966 of FIG. May not be added to. Further, the CPU 30 performs processing such that the advertisement content added to one program information mail is limited to a predetermined number, the priority order is set for the advertisement content to be added, and the advertisement content once added is not added again. You may do it.

VTR device 20 via the Internet 2
0 remote control is a VTR recorded in the user DB 400.
It may be performed by specifying a predetermined VTR device 200 based on the address. As the Internet protocol in this case, IPv6 may be used in addition to the existing protocol.

4-3. The TV program recording reservation log analysis service server 300 transmits the TV program guide mail by the above processing, but also receives the program recording reservation information (see step S964 in FIG. 9). Therefore, when there are a plurality of users of the mobile phone 100, the service server 300 can acquire data for determining to what extent each program has become a target of interest to the user. Specifically, by summing up the program recording reservation logs for each program ID, it is possible to acquire data as to how many users a program has been reserved for program recording.

Therefore, the operator of the service server 300 outputs the program recording reservation log of each program as a report to the program producer and the advertisement producer who is the program sponsor, so that the user for each program It is possible to provide the evaluation of, and the evaluation of the advertising effect to the user.

FIG. 11 shows an example of such a program reservation recording log report. In the program recording reservation log report,
“Program ID”, “Program name”, “Category” of user,
"Number of program recording reservation logs" is recorded. "Category"
Are classified according to the gender and age group of the user. For this information, the data of “sex” and “age” recorded in the user DB 400 at the time of user registration may be referred to. The report may be provided online to the program producer or the advertisement producer, or may be separately provided as a hard copy or the like.

The information recorded in the program reservation recording log report shown in FIG. 11 is not limited to this, and may be more detailed or simplified information.

--5. Effect of the Embodiment In the embodiment, the user of the mobile phone 100 receives the program information mail (step S901 in FIG. 9, see FIG. 10A) to quickly and easily acquire the program information that suits his / her preference. can do. In addition, since the user sends a program mail of interest from a large number of program data, the program producer can improve the audience rating of the target user. Further, even if the program content or the broadcast time is changed, it can be easily dealt with by retransmitting the program information mail.

In the embodiment, the user of the mobile phone 100 receives a program mail that suits his / her preference, and a program desired to be recorded can be easily and remotely operated via the Internet 2. It is possible to quickly set the recording reservation in the VTR device 200 (see step S907 in FIG. 9).

Further, the advertisement included in the program information mail is associated with a program selected by the user from the programs selected on the basis of the program keyword or the talent keyword, for which the user desires to reserve the recording of the program content. An item is selected (see steps S954, 958, 960 in FIG. 9). As a result, advertisements included in the program information mail that are of particular interest to the user (those with a high degree of interest)
Will be selected. Therefore, the advertisement producer who is the sponsor of the program can further improve the advertisement effect on the user who is the advertisement target. The advertisement effect in this case is considered to be sufficiently higher than that in the case where only the advertisement is provided alone.

In the embodiment, the program or advertisement creator is
It is possible to acquire, as a program reservation log, information on how many users of which profile (gender, age group, etc.) an individual program was reserved for recording (FIG. 11).
reference). Therefore, the program producer can obtain the judgment material for statistically determining the user's evaluation of each program. On the other hand, the advertisement creator can obtain statistical information about how many users have contacted the advertisement, and can easily determine the advertisement effect. Furthermore, if the program or advertisement producer has set the profile of the target user who intends to provide the program or advertisement in advance, by comparing the set user profile with the program recording reservation log, It is possible to objectively evaluate the program or advertisement production method.

The program or advertisement creator can obtain the user preference information in a relatively wide range by the user registration information of the program keyword or the talent keyword, and further, the user preference information by the information of the program recording reservation log. It is possible to obtain user preference information with a particularly high degree of interest (see FIG. 4). In other words, the program or the advertisement creator can grasp the degree of preference of the item that the user is interested in in two stages, and therefore, by using such information, effective marketing activities can be performed. Therefore, the program or ad producer
It is possible to perform effective advertising activities and easily determine the advertising effectiveness.

-6. Other Embodiments of the Present Invention In the embodiment, the mobile phone 100 is illustrated as the user terminal, but the user terminal is not limited to this, and other devices such as a personal computer and a PDA may be used.
Further, although the VTR device 200 is exemplified as the program recording device, the present invention is not limited to this, and a storage medium such as a DVD, an HDD recorder, a hard disk recorder, or a hard disk of a personal computer may be used.

In the embodiment, the example in which the recording reservation operation of the VTR device 200 is performed through the process of the CPU 30 of the service server 300 (see step S968 in FIG. 9) is not limited to this, and the CPU 10 of the mobile phone 100 is not limited to this.
However, remote control of the recording reservation of the VTR device 200 may be performed. Further, in the embodiment, the VTR device 200
, But the present invention is not limited to this, and the program recording reservation operation can be performed by connecting the mobile phone 100 and the VTR device 200 by means other than the Internet 2, for example, a communication cable or infrared rays. It may be performed.

In the embodiment, an example is shown in which the advertisement content corresponding to the program ID reserved for recording is selected by recording the "program ID" in the advertisement DB 600 (see steps S954 and 958 in FIG. 9). ), But is not limited to this. As another embodiment, the advertisement DB 6
00 is a "program keyword" or "talent keyword"
May be recorded. In this case, the method of selecting the advertisement content added to the program information mail in step S960 of FIG. 9 is that the “program keyword” recorded in the user DB 400 of FIG. 4 is included in the “program keyword” recorded in the advertisement DB 600. It may be carried out by judging whether or not it is present.

In the embodiment, the advertising content associated with the program ID reserved for recording is added to the program information mail (see step S958 in FIG. 9), but the present invention is not limited to this. As another embodiment, the advertising content associated with the program ID of the program to be guided may be added to the program information mail regardless of the recording reservation.

In the embodiment, the advertisement content is illustrated as the information added to the program information mail (see step S960 in FIG. 9), but the information is not limited to this, and another information related to the program to be guided is included in the program information mail. Program guide contents may be added. In addition to the program information mail, the service server 300 may also send a mail to the mobile phone 100 for guiding a list of programs reserved for recording by the user or programs already recorded by the VTR device 200.

In the embodiment, when it is determined that the "program ID" matching the "recording reserved program ID" is recorded in the advertisement DB 600, the program information mail with advertisement is generated (step in FIG. 9). However, the present invention is not limited to this, and the advertisement content to be added to all program information mails may be created regardless of the presence or absence of the recording reserved program ID. In this case, for example, when recording the advertising content added to all the program information mails in the advertising DB of FIG. 6, the “program ID” may be set to “ALL”.

In the embodiment, the system for delivering the program information mail is exemplified, but the present invention is not limited to this, and it can also be used for a system for delivering other information, for example, finding information of weekly magazines by mail.

In the embodiment, the CPU 1 of the mobile phone 100
The program of 0 executes the program sent from the service server 300 via the Internet 2, while the program for the operation of the CPU 30 of the service server 300 is stored in the hard disk 34, but is not limited to this. Instead, the programs may be read from a CD-ROM in which these programs are stored and installed. In addition to the CD-ROM, the program may be installed from a computer-readable recording medium such as a flexible disk (FD) or an IC card. Further, the program can be downloaded using a communication line. Also, C
By installing the program from the D-ROM, the program stored in the CD-ROM may not be indirectly executed by the computer, but the program stored in the CD-ROM may be directly executed. .

It should be noted that the programs executable by the computer include programs that can be directly executed by simply installing them as they are, and programs that need to be temporarily converted into another form (for example, programs that have been data compressed). (Including decompressing), and those that can be executed in combination with other module parts are also included.

[Brief description of drawings]

FIG. 1 is a system diagram of a TV program guide mail system.

FIG. 2 is a block diagram of a mobile phone and a VTR device.

FIG. 3 is a block diagram of a service server.

FIG. 4 is a diagram showing a configuration of a user database.

FIG. 5 is a diagram showing a structure of a program database.

FIG. 6 is a diagram showing a configuration of an advertisement database.

FIG. 7 is a flowchart of user registration.

FIG. 8A is an example of a top screen. FIG. 8B is an example of a user registration screen.

FIG. 9 is a flowchart of a program reservation service.

FIG. 10A is an example of a screen of a program information mail. 10B and 10C are examples of screens at the time of program recording reservation.

FIG. 11 is a diagram showing the structure of a program recording reservation log report.

FIG. 12 is a diagram showing an outline of a TV program guide mail service.

[Explanation of symbols]

100 ... cell phone 200 VTR device 300 ... Service server

Claims (15)

[Claims] 1. A distribution server device, and a user terminal connected to the distribution server device via a network, wherein user preference program information relating to a program matched to a user preference is selected from program data,
A program data distribution system for distributing the user preference program information and advertisement information to the user terminal, wherein the user terminal records user preference information indicating the user preference, and the user preference information. User preference information transmitting means for transmitting the user preference program information, user preference program information receiving means for receiving the user preference program information, user preference program information output means for outputting the user preference program information, and the distribution server device, User preference information receiving means for receiving the user preference information, user preference program for selecting the user preference program information based on the received user preference information from the program data recorded in association with the user preference information Information selecting means, based on the advertisement data recorded in association with the program data, Advertisement information addition means for adding the advertisement information to the selected user preference program information, user preference program information transmission means for transmitting the user preference program information added with the advertisement information to the user terminal, And the program data distribution system. 2. A distribution server device for selecting user preference program information relating to a program matched to a user preference from program data and distributing the user preference program information and advertisement information, wherein the distribution server device is , User preference information receiving means for receiving user preference information indicating the user preference, from the program data recorded in association with the user preference information, the user preference program information based on the received user preference information User preference program information selecting means for selecting, advertisement information adding means for adding the advertisement information to the selected user preference program information based on the advertisement data recorded in association with the program data, and the advertisement information is added User preference program information transmitting means for transmitting the selected user preference program information, a distribution server device comprising: 3. A program for selecting user preference program information relating to a program in accordance with a user preference from program data and operating a distribution server device for distributing the user preference program information and advertisement information, or a program thereof. A recording medium recording a program, wherein the program is recorded in association with the distribution server device as follows, user preference information receiving means for receiving user preference information indicating the user preference, and the user preference information. User preference program information selection means for selecting the user preference program information from the program data based on the received user preference information, the selected user based on advertisement data recorded in association with the program data Advertisement information adding means for adding the advertisement information to the favorite program information; A recording medium recording a program or a program for causing a preference program information the user preference program information transmitting means for transmitting, as the distribution server device provided with a. 4. A user terminal, which is a user preference information recording means for recording user preference information indicating a user preference, a user preference information transmitting means for transmitting the user preference information, and a user preference for receiving the user preference program information. A user terminal comprising: a program information receiving unit; and a user favorite program information outputting unit that outputs the user favorite program information. 5. A program for operating a user terminal, or a recording medium having the program recorded therein, wherein the program records the user preference information indicating the user preference as follows. A user terminal, a user preference information transmission unit that transmits the user preference information, a user preference program information reception unit that receives the user preference program information, and a user preference program information output unit that outputs the user preference program information. A program for functioning as a computer or a recording medium recording the program. 6. The program data distribution system according to claim 1, further comprising: a program record device connected to at least one of the distribution server device or the user terminal via a network, When the user desires to record the program content of the output user preference program information, the user terminal further records the user preference program information as a user-selected program according to the user's operation. User-selected program recording means, user-selected program information transmitting means for transmitting user-selected program information indicating the recorded user-selected program, and the distribution server device further includes a user who receives the user-selected program information. Selected program information receiving means, based on the received user selected program information, the user selected program information Recording control command transmitting means for transmitting a recording control command for recording the program content of the program recording device in the program recording device, wherein the advertisement information adding means is recorded in association with the program data. From the above, the advertisement information is selected based on the received user-selected program information, and the advertisement information is added to the selected user preference program information, wherein the program recording device is the recording control command. Program recording means for receiving and recording the program contents of the user-selected program. 7. A program record device for recording the program content of a user-selected program, wherein the program record device receives a recording control command for causing the program record device to record the program content of the user-selected program. A program recording device for recording the program content of the user-selected program. 8. A program for operating a program record device for recording the program content of a user-selected program, or a recording medium recording the program, wherein the program is the program record device as described below. A program recording means for receiving a recording control command for recording the program content of the program recording device to record the program content of the user-selected program, or a program for causing the program recording device to function as the program recording device. Recording medium recorded. 9. The distribution server device according to claim 6, further recording log information indicating the number of times the program content is recorded, based on the user-selected program information received by the user-selected program information receiving means. A log information recording means, which is provided, is provided. 10. The user terminal according to claim 9, further comprising profile transmitting means for transmitting the profile of the user, and the distribution server device further comprises profile receiving means for receiving the profile. The log information recording means records the log information in association with the received profile. 11. A program data recording unit for recording program data, a user preference information recording unit for recording user preference information related to a program in association with the program data, and recording data having a data structure. Medium. 12. A recording medium recording data having a data structure, comprising: a program data recording section for recording program data; and an advertisement data recording section for recording advertisement information related to a program in association with the program data. 13. A program data distribution method for selecting user preference program information relating to a program according to a user preference from program data by using a computer and distributing the user preference program information and advertisement information. Then, from the program data recorded in association with the user preference information, the user preference program information is selected based on the user preference information, and based on the advertisement data recorded in association with the program data. Then, the advertisement information is added to the selected user favorite program information, and the user favorite program information added with the advertisement information is transmitted. 14. A program data distribution method for selecting user preference program information relating to a program according to a user preference from program data by using a computer and distributing the user preference program information and advertisement information. Then, from the program data recorded in association with the user preference information, the user preference program information is selected based on the user preference information, and the user-selected program targeted for recording the program content has already been recorded. If so, the advertisement information recorded in association with the user-selected program is added to the selected user favorite program information, and the user favorite program information to which the advertisement information is added is transmitted. Program data distribution method. 15. A program interest level measuring method for measuring a user's interest level in a program by using a computer, wherein user preference program information regarding a program in accordance with a user preference is selected from program data. Then, if there is a program targeted for recording the program content in the provided program information, the number of targeted times is counted, and the number of times is counted for each program. A method of measuring interest in programs, characterized by: