WO2007055487A1 - On-line order service apparatus and method thereof - Google Patents

On-line order service apparatus and method thereof Download PDF

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Publication number
WO2007055487A1
WO2007055487A1 PCT/KR2006/004453 KR2006004453W WO2007055487A1 WO 2007055487 A1 WO2007055487 A1 WO 2007055487A1 KR 2006004453 W KR2006004453 W KR 2006004453W WO 2007055487 A1 WO2007055487 A1 WO 2007055487A1
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WO
WIPO (PCT)
Prior art keywords
order
ordering agency
orderer
operating device
details
Prior art date
Application number
PCT/KR2006/004453
Other languages
French (fr)
Inventor
Jae Shik Lee
Yong Kap Kim
Sang Seon Ahn
Jae Kyoo Lee
Original Assignee
Sk Energy Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020060066354A external-priority patent/KR101321131B1/en
Application filed by Sk Energy Co., Ltd. filed Critical Sk Energy Co., Ltd.
Publication of WO2007055487A1 publication Critical patent/WO2007055487A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0603—Catalogue ordering

Definitions

  • the present invention relates, in general, to an on-line ordering agency service apparatus and method.
  • the present invention relates to an on-line ordering agency service apparatus and method, in which mileage points are accumulated depending on a payment amount when an orderer accesses an ordering agency operating company, provides information about a mileage card, and places an order, thus inducing the orderer to place an order, in which order details are transmitted to an order target company, and in which the orderer' s satisfaction index are checked with respect to the quality of a corresponding commodity through a Happy call service after the commodity has been delivered in response to the order, thus managing the quality of a corresponding order target company.
  • the Internet is an enormous communication network provided to connect almost all computers existing in the world to each other.
  • Service providers can provide services therethrough to Internet users all over the world, and Internet users, that is, Internet orderers, can freely use various types of content and service provided by the service providers without temporal or spatial restrictions, by running the web browsers therefor, such as Netscape or Internet Explorer.
  • Internet ordering agency service methods which mediate between consumers and sellers and add value by enabling services provided over the Internet to be advertised to various and wide targets, that is, customers, and by allowing customers to use the commodity or service of a service provider who meets optimal conditions after comparing a plurality of service providers with each other, have been developed and utilized.
  • such a conventional method has a disadvantage in that, since an orderer alone deals with an order target company, the orderer is inevitably in a weak position when negotiating the price with the order target company, or when requesting the order target company to improve the quality of service.
  • an order target company that directly takes orders from orderers must personally deal with each orderer, it is difficult to consistently process orders, and an employee in charge of orders must personally enter respective order details and information about orderers, thus there is a disadvantage in that it takes a lot of time to take orders.
  • an object of the present invention is to provide an online ordering agency service apparatus and method, which promptly perform a procedure of taking an order, thus enabling a desired ordered commodity to be promptly delivered to an orderer.
  • Another object of the present invention is to provide an on-line ordering agency service apparatus and method, which award mileage points or free gifts to orderers, thus inducing the orderers to use the service.
  • Still another object of the present invention is to provide an on-line ordering agency service apparatus and method, which automatically switch a mode to a data communication mode or a normal voice call mode, thus performing both an operation of receiving commodity order information and a normal calling operation through a single telephone line without being inconvenient.
  • the present invention provides an on-line ordering agency service apparatus, comprising an ordering agency operating device for taking an order, accumulating mileage points, and outputting order details when an orderer accesses the ordering agency operating device, provides a mileage card number, and places the order; and an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company when the order details are received from the ordering agency operating device.
  • the present invention provides an on-line ordering agency service apparatus, comprising an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting order details taken by the ordering agency operating device to an order target company as fax data together with a fax tone signal through a telephone network if the order details are received from the ordering agency operating device; and an order target company device for detecting a fax tone signal, automatically switching to a fax mode when in a voice call mode, and receiving and outputting the order details, if the fax tone signal and the fax data are received from the order detail transmission device over the telephone network.
  • the present invention provides an on-line ordering agency service apparatus, comprising an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and an order target company device for receiving the order details from the order detail transmission device over the Internet, and displaying the order details on a monitor screen.
  • the present invention provides an on-line ordering agency service apparatus, comprising an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and an order target company device for receiving the order details from the order detail transmission device over the Internet, and outputting the order details through a printer.
  • the present invention provides an on-line ordering agency service method, comprising step 1 of an ordering agency operating device taking an order, accumulating mileage points, and outputting order details when an orderer accesses the ordering agency operating device through an access network, provides a mileage card number, and places an order; and step 2 of an order detail transmission device transmitting the order details to an order target company when the order details are received from the ordering agency operating device.
  • the present invention provides an on-line ordering agency service method, comprising step 1 of an ordering agency operating device taking an order if an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details, taken by the ordering agency operating device, to an order target company as fax data together with a fax tone signal through a telephone network, when the order details are received from the ordering agency operating device; and step 3 of the order target company device detecting the fax tone signal, automatically switching to a fax mode when in a voice call mode, and then receiving and outputting the order details, if the fax tone signal and the fax data are received from the order detail transmission device over the telephone network.
  • the present invention provides an on-line ordering agency service method, comprising step 1 of an ordering agency operating device taking an order when an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and step 3 of an order target company device receiving the order details, transmitted from the order detail transmission device over the Internet, and displaying the order details on a monitor screen.
  • the present invention provides an on-line ordering agency service method, comprising step 1 of an ordering agency operating device taking an order when an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and step 3 of an order target company device receiving the order details, transmitted from the order detail transmission device over the Internet, and outputting the order details through a printer.
  • a customer satisfaction index can be improved through a Happy call service, and in that the quality of an order target company can be managed.
  • FIG. 1 is a conceptual view showing an on-line ordering agency service according to the present invention
  • FIG. 3 is a diagram showing the construction of an on-line ordering agency service apparatus according to an embodiment of the present invention.
  • FIG. 4 is a flowchart of an on-line ordering agency service method according to an embodiment of the present invention.
  • FIG. 5 is a block diagram showing the internal construction of the terminal of FIG. 3 according to an embodiment of the present invention
  • FIG. 6 is a block diagram showing the internal construction of the terminal of FIG. 3 according to another embodiment of the present invention.
  • FIG. 7 is a block diagram showing the internal construction of the terminal of FIG. 3 according to a further embodiment of the present invention.
  • FIG. 1 is a conceptual view showing an on-line ordering agency service according to the present invention, which includes an orderer 10, an ordering agency operator 20, an order detail transmission device 30, and an order target company 40.
  • the orderer 10 provides his or her credit card/debit card information when paying an amount using a credit card/debit card, or provides his or her mobile phone number when paying an amount using a mobile phone, or expresses his or her intention when paying an amount to use the points of the mileage card, in order to pay an amount in advance.
  • the orderer 10 can order all of the commodities at one time (called a "one time order").
  • a telephone network or the Internet is described as an example of the access network used by the orderer 10 to access the ordering agency operator 20, the ordering agency operator 20 can alternatively be accessed through a digital television, a home network, a mobile phone, a Digital Multimedia Broadcast (DMB) phone, etc.
  • DMB Digital Multimedia Broadcast
  • the ordering agency service can be provided in association with an online portal site, etc.
  • a customer service representative takes information about the orderer' s name, the card number of a mileage card, the name of the commodity to be ordered, the quantity of the commodity to be ordered, the address of the desired delivery region, contact information, the desired delivery time, etc., through a telephone conversation with the orderer 10.
  • the customer service representative of the ordering agency operator 20 verifies the change, and then updates the orderer information stored in the database.
  • the ordering agency operator 20 provides information about available order target companies, causes the orderer to select a desired order target company, provides an order screen, and thus receives the name of a commodity to be ordered, the quantity of the commodity to be ordered, the address of the desired delivery region, contact information, the desired delivery time, etc., from the orderer (at this time, it is possible to first provide information about order target companies, and then prompt for selection of a desired delivery region, but it is more preferable to first prompt for selection of a desired delivery region and then prompt for selection of an order target company. Further, if the orderer accesses and logs in to the website, a screen displaying a list of order target companies placed in a corresponding region can be provided using pre-stored address information).
  • the ordering agency operator 20 when the ordering agency operator 20 takes an order from the orderer 10, the ordering agency operator 20 accumulates mileage points corresponding to the order, stores details about the accumulated points in a database, and notifies the orderer 10 of the details about the accumulated points immediately (it is possible to immediately notify the orderer 10 of the details about the accumulated points by telephone, or through a webpage to allow the orderer 10 to immediately monitor the accumulated mileage points in the case of the website), or later (in the case of the later notification, when the order target company 40 delivers a corresponding commodity, notification of the details about the accumulated points can be provided to the orderer, with the mileage points printed on an order sheet for a client).
  • the ordering agency operator 20 can provide a free gift by providing a unique number to the orderer 10 or via lottery.
  • the ordering agency operator 20 can later accumulate mileage points for the orderer 10, rather than immediately accumulating mileage points.
  • the ordering agency operator 20 can store information about the order details of the orderer 10 in a database, and total the sales profits thereof, or total the sales profits with respect to each order target company 40.
  • the ordering agency operator 20 can store information about the order details of the orderer 10 in a database and construct an ordering client management system, thus realizing Customer Relationship Management (CRM) marketing.
  • CRM Customer Relationship Management
  • the ordering agency operator 20 transmits order details to the order detail transmission device 30.
  • the details about the accumulated points are transmitted together with the order details, thus enabling the terminal of the order target company 40 to print the details on an order sheet and to transmit the order sheet to the orderer 10.
  • the ordering agency operator 20 transmits information about a coupon barcode, including point information, fee information, coupon information, information about the term of validity, etc., to the order detail transmission device 30, thus enabling the terminal of the order target company 40 to print the coupon barcode, including point information, fee information, coupon information, information about the term of validity, etc., on the end of the order sheet.
  • the coupon barcode is printed on the end of an order sheet in the form of a barcode, and is used in such a way tha ⁇ when the orderer 10 attaches the coupon barcode to a coupon for an ordering agency service, printed in a guide book for the ordering agency service, and submits the coupon to the ordering agency operator 20, the ordering agency operator 20 can read information stored in the coupon barcode and award points or a free gift.
  • Such point information stored in the coupon barcode can be marked with, for example, "0", and fee information can also be marked with "0".
  • Coupon information includes information indicating a coupon barcode for the ordering agency service, and information about the term of validity includes information indicating the period during which such a coupon is valid.
  • the order detail transmission device 30 transmits the order details to the order target company 40.
  • the methods of the order detail transmission device 30 transmitting order details to the order target company 40 include i) a method of transmitting order details by voice through a telephone, ii) a method of transmitting order details via fax, iii) a method of transmitting order details to the computer of the order target company 40 over the Internet, thus enabling the order details to be checked, and iv) a method of transmitting order details to the computer of the order target company 40 over the Internet, and then enabling the order details to be automatically printed using a printer.
  • the method of transmitting order details via fax can be performed in such a way that, if the fax and telephone of the order target company 40 use the same phone number, switching between the fax mode and the voice calling mode can be automatically performed, thus enabling order details to be transmitted via fax.
  • a method of automatically switching to a fax mode or a voice call mode using a calling number is described below.
  • the order detail transmission device 30 receives order details from the ordering agency operator 20, and receives the phone number of a corresponding order target company 40, the order detail transmission device 30 verifies the calling number of the ordering agency operator 20, stored in the database, transmits the verified calling number to the order target company 40, and then transmits the order details to the order target company 40.
  • the terminal of the order target company 40 receives the calling number of the ordering agency operator 20 from the order detail transmission device 30, the terminal automatically switches to a data communication mode, receives the order details from the order detail transmission device 30, prints the order details on an order sheet, and outputs the order sheet.
  • the terminal of the order target company 40 switches to a normal voice call mode and receives a normal voice call when the reception of the order details from the order detail transmission device 30 is completed.
  • An order sheet is divided into order sheets for a merchant and for a client.
  • the order sheet for a merchant includes the orderer name, the commodity name, the quantity, the price, the order time, contact information, the mobile phone number, the desired delivery time, the delivery region address, etc.
  • the order sheet for a client includes the orderer name, the commodity name, the quantity, the price, the order time, contact information, the mobile phone number, the desired delivery time, the delivery region address, point information, a coupon barcode, etc.
  • the owner of the order target company manufactures or prepares a commodity as specified by the order sheet, and delivers the commodity to the orderer 10, and then the orderer 10 pays for the commodity after receiving the commodity.
  • the terminal of the order target company 40 can be implemented to switch to a fax mode when a fax signal is received, unlike the above example.
  • the owner of the order target company 40 can notify the ordering agency operator 20 that business hours are over or that the owner is temporarily absent, using an absence notification function provided in the terminal, thus preventing the ordering agency operator 20 from taking orders on behalf of the corresponding order target company 40.
  • the methods of preventing the ordering agency operator 20 from taking orders include 1) a method of notifying the orderer 10 of the unavailability of the service at the time of taking an order for the corresponding order target company 40 when the orderer 10 uses a call center, and 2) a method of indicating unavailability below the name of the order target company 40 shown on a webpage when the orderer 10 uses a website, thus preventing orders from being taken.
  • the ordering agency operator 20 totals the sales profits of each order target company 40 on the basis of the order detail information for each order target company 40 stored in the database, checks an agent fee corresponding to the order details according to the contract with the order target company 40, notifies the order target company 40 of the agent fee online or offline through the exchange 30, etc., and thereafter receives the agent fee online or offline.
  • the ordering agency operator 20 when notification must be simultaneously provided to all order target companies, the ordering agency operator 20 provides notification to all of the order target companies 40, thus realizing the simultaneous provision of notification to all of the order target companies. Further, the ordering agency operator 20 inquires about the orderer' s satisfaction index for a delivered commodity using a Happy call service or website, thereby managing the quality of each order target company 40 according to the satisfaction index.
  • FIG. 3 is a diagram showing the construction of an on-line ordering agency service apparatus according to an embodiment of the present invention
  • FIG. 4 is a flowchart of an on-line ordering agency service method according to an embodiment of the present invention.
  • a plurality of telephones 1 Ia to 1 In and a plurality of client terminals 12a to 12n are provided on the side of a plurality of orderers 10a to 1On of the on-line ordering agency service apparatus.
  • the apparatus is constructed such that the mileage card server 23, the call center 21 and the ordering agency server 22 are operated by the same ordering agency operator 20, but can be constructed to be operated by separate service providers.
  • an exchange 30 (as an example of the order detail transmission device) is interposed between the ordering agency operator 20 of the ordering agency service apparatus and the order target companies 40a to 4On, and telephones 42a to 42n and terminals 50a to 50n are provided on the sides of the order target companies 40a to 4On.
  • the orderers 10a to 1On can order desired commodities by calling the call center 21, operated by the ordering agency operator 20, using the telephones 1 Ia to 1 In, or by accessing websites provided by the ordering agency server 22, which is operated by the ordering agency operator 20, using the client terminals 12a to 12n. That is, when calling the call center 21, each of the orderers 10a to 1On can order a desired commodity by providing information, such as the orderer's name, the card number of a mileage card, the name of the commodity desired to be ordered, the quantity of the commodity to be ordered, the address of the desired delivery region, contact information, the desired delivery time, etc., while communicating with a customer service representative in the call center 21.
  • each of the orderers 10a to 1On selects a desired delivery region from a region selection screen provided on the website (of course, if the orderer has logged in to the website, the ordering agency server 22 can immediately display a screen having a list of order target companies existing in the region corresponding to the address information of the orderer 10a to 1On).
  • the orderer selects a desired order target company, and enters order information in an order screen provided by the website, thus placing an order at step SIlO.
  • the ordering agency server 22 verifies the calling number of the orderer 10a to 1On, and provides personal information and the order history of the corresponding orderer 10a to 1On to a customer service representative through a monitor if the orderer is identified as an orderer 10a to 1On who has already used the on-line ordering agency service, thus enabling the provided information to be used for communication with the orderer. Through this operation, the time required for the communication between the customer service representative and the orderer can be greatly reduced.
  • the call center 21 or the ordering agency server 22 of the ordering agency operator 20 takes an order from the orderer 10a to 1On
  • the call center 21 or the ordering agency server 22 requests the mileage card server 24 to accumulate mileage points corresponding to the order, receives the details about the accumulated mileage points from the mileage card server 24, and, immediately or later, notifies the orderer 10a to 1On of the accumulation of the mileage points.
  • the mileage card server 24 receives a point accumulation request signal, including a mileage card number and payment amount information, from the call center 21 or the ordering agency server 22, the mileage card server 24 checks the mileage card number, and accumulates points for the corresponding orderer 10a to 1On, stores the accumulated points in the mileage point management database 24, and provides notification of the accumulation of the points to the call center 21 or the ordering agency server 22 at step Sl 12.
  • the ordering agency operator 20 can accumulate the mileage points of the orderer 10a to 1On later, rather than immediately. Further, the ordering agency operator 20 can award a free gift to the orderer 10a to 1On by providing a unique number to the orderer 10a to 1On, or via lottery.
  • the ordering agency operator 20 stores order details in the order detail management database 23, and constructs a client management system, thus realizing CRM marketing.
  • the orderer 10a to 1On accesses the ordering agency operator 20 through a phone or website
  • the present invention can be implemented so that the orderer 10a to 1On accesses the ordering agency operator 20 through a mobile phone, a digital television, a home network, a DMB phone, etc.
  • the terminal 50a to 5On of the order target company 40a to 4On receives and outputs such information at step Sl 18. That is, the terminal 50a to 50n of the order target company 40a to 4On prints an order sheet, including the order details, the details about the accumulation of mileage points, and the coupon barcode, as shown in FIG. 2, and then outputs the order sheet.
  • the terminal 50a to 5On installed on the telephone line of the order target company 40a to 4On includes an interface unit 52 for interfacing with the telephone line and the telephone 42a to 42n, a modem transmission/reception unit 54 for converting a Frequency Shift Keying (FSK) signal, received through the telephone line, into digital data, a central processing unit 56 for processing the digital data, a memory unit 58 for storing data required to initialize the central processing unit 56 and the phone number of the ordering agency operator 20, and an output unit 59 for outputting the data processed by the central processing unit 56 as core components.
  • FSK Frequency Shift Keying
  • the call center 21 or the ordering agency server 22 operated by the ordering agency operator 20 takes order information and stores the order information in the order detail management database 23
  • the call center 21 or the ordering agency server 22 transmits the order information to a corresponding order target company 40a to 4On, which delivers the commodity desired by the orderer 10a to 1On, through the exchange 30 and a telephone network.
  • the ordering agency operator 20 since the ordering agency operator 20 always transmits data using a specific phone number, the specific phone number desired by the ordering agency operator 20 can always be output by utilizing a caller Identification (ID) service.
  • ID caller Identification
  • an ordering agency operator 20 which has a number of members, there may occur the case where data must be transmitted to many places simultaneously, hi order to process such simultaneous transmission, the ordering agency operator 20 requests cooperation from a telephone office, thus causing the main number of the ordering agency operator 20 to be consistently associated with the data to be transmitted from the call center 21 or the ordering agency server 22 of the ordering agency operator 20 through the telephone network.
  • the ordering agency operator 20 transmits data in this way, such data passes through the exchange 30 of the telephone office.
  • the phone number of the place from where the data was transmitted is verified with reference to the subscriber database of the telephone office, using caller ID service, and the verified phone number is first transmitted to a called party.
  • a dedicated terminal 50a to 50n is installed on the telephone line of the order target company 40a to 4On, corresponding to the commodity, to which the data is transmitted by the ordering agency operator 20, that is, the telephone line of a calling party, the terminal 50a to 50n first receives the phone number, transmitted through the telephone line, and compares the received phone number with the main number stored in the database of the memory unit 58. If the received phone number is identical to the main number of the ordering agency operator 20 stored in the database, the terminal automatically switches to a data communication mode, thus automatically storing the data received after the switching has been performed, and processing and outputting the data. If the received phone number is not identical to the main number stored in the database, the terminal automatically switches to a normal voice call mode, thus connecting signals to the normal telephone.
  • the subscriber database of the telephone office itself is searched for the phone number of the ordering agency operator 20, and the found phone number is sent to the order target company 40a to 4On.
  • data about the phone number of the calling party is transmitted in the form of being inserted into an interval between first and second ring signals transmitted from the telephone office to a called party, and the terminal 50a to 5On uses such features.
  • the terminal 50a to 50n detects subsequently received signals immediately after the first ringtone signal has been transmitted. If there is data about a phone number transmitted in the format of FSK data, the terminal 50a to 50n receives this phone number. The terminal immediately compares the received phone number with the phone number of the ordering agency operator 20, stored in the database of the memory unit 58, and analyzes the result of the comparison. After the analysis has been completed, if the received phone number is identical to the stored phone number, the terminal 50a to 50n automatically switches to a data communication mode and becomes ready to receive data.
  • the terminal 50a to 5On converts the received data into digital data, and processes the digital data using the central processing unit 56, and the processed data is automatically output through the output unit 59. If the received phone number is not identical to the stored phone number, or if no data is received after the first incoming ringtone signal has been received, the terminal automatically switches to a normal voice call mode, so that a subsequently incoming ringtone signal is sent to the telephone 42a to 42n, thus the telephone rings.
  • the operation of the terminal 50a to 5On which receives the phone number of the calling party, compares the received phone number with that stored in the database, and automatically switches to a data communication mode or a normal voice call mode, is completed before a second incoming ringtone signal is received and after the first incoming ringtone signal has been received.
  • the first incoming ringtone signal is a mute tone, and thus the telephone 42a to 42n does not actually ring, but starts to ring from the second incoming ringtone signal.
  • the order target company 40a to 4On need only consider an incoming call to be a normal call and indiscriminately answer the incoming call when the telephone rings, because of the terminal 50a to 5On, which automatically selects and outputs only the data received from the ordering agency operator 20. Therefore, there is no inconvenience when a single telephone line is used in common both for receiving commodity order information and for answering normal telephone calls.
  • the terminal 50a to 50n of the order target company can be implemented to automatically switch to a fax mode when a fax signal is received.
  • a terminal 60 which detects a fax signal and switches to a fax mode, includes an office line interface unit 61, a fax tone detector 62, a ringback tone generator 63, and a ring generator 64.
  • the office line interface unit 61 detects a ring signal received through an office line and responds to the ring signal.
  • the fax tone detector 62 is connected to the analog signal of a key system, and determines whether a ring signal input through the office line is a fax tone.
  • the ring generator 64 transmits a ring signal to a telephone, and the ringback tone generator 63 transmits a ringback tone to the office line when the ring generator 64 transmits the ring signal.
  • the terminal 60 If the ring signal is input through the office line, the terminal 60 having the above construction responds to the ring signal, connects the fax tone detector 62 to the office line to determine whether the input ring signal is a fax tone, and transmits the ring signal to the fax. When the fax responds to the ring signal, the terminal 60 connects the office line to the fax, thus conducting fax communication. If the input ring signal is not a fax tone, the terminal transmits the ring signal to the telephone while transmitting a ringback tone to the office line. If the telephone responds to the ring signal, the terminal connects the office line to a general subscriber, thus conducting voice communication.
  • an output unit for printing and outputting data content is further included in the terminal.
  • the owner of the order target company manufactures or prepares a commodity as specified by the order sheet, and delivers the commodity to the orderer 10a to 1On, and the orderer 10a to 1On pays for the commodity after receiving the commodity at step S 120.
  • the owner of the order target company 40a to 4On can notify the ordering agency operator 20 that business hours are over or that the owner is temporarily absent using an absence notification function provided in the terminal 50a to 50n, thus preventing the ordering agency operator 20 from taking orders on behalf of the corresponding order target company 40a to 4On.
  • the ordering agency operator 20 totals the sales profits of each order target company 40a to 4On on the basis of the order detail information for each order target company 40a to 4On stored in the database 23, checks an agent fee corresponding to the order details according to the contract with the order target company 40a to 4On, notifies the order target company 40a to 4On of the agent fee online or offline through the exchange 30, etc. at step S 122, and thereafter receives the agent fee online or offline at step S 124.
  • the present invention can be constructed so that the ordering agency operator 20 transmits order details to the computer terminal 70 of the order target company 40a to 4On over the Internet, thus allowing the owner of the order target company to personally and immediately check the order details through the monitor of the computer terminal 70, or thus causing the order details to be printed through a printer 71 and allowing the owner of the order target company to thus check the order details.

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Abstract

The present invention relates, in general, to an on-line ordering agency service apparatus and method. More particularly, the present invention relates to an on-line ordering agency service apparatus and method, in which mileage points are accumulated depending on a payment amount when an orderer (10) accesses an ordering agency operating company, provides information about a mileage card, and places an order, thus inducing the orderer to place an order, in which order details are transmitted to an order target company (40), and in which the orderer' s satisfaction index are checked with respect to the quality of a corresponding commodity through a Happy call service after the commodity has been delivered in response to the order, thus managing the quality of the corresponding order target company (40).

Description

[DESCRIPTION] [Invention Title]
ON-LINE ORDER SERVICE APPARATUS AND METHOD THEREOF [Technical Field] The present invention relates, in general, to an on-line ordering agency service apparatus and method.
More particularly, the present invention relates to an on-line ordering agency service apparatus and method, in which mileage points are accumulated depending on a payment amount when an orderer accesses an ordering agency operating company, provides information about a mileage card, and places an order, thus inducing the orderer to place an order, in which order details are transmitted to an order target company, and in which the orderer' s satisfaction index are checked with respect to the quality of a corresponding commodity through a Happy call service after the commodity has been delivered in response to the order, thus managing the quality of a corresponding order target company. [Background Art]
The Internet is an enormous communication network provided to connect almost all computers existing in the world to each other. Service providers can provide services therethrough to Internet users all over the world, and Internet users, that is, Internet orderers, can freely use various types of content and service provided by the service providers without temporal or spatial restrictions, by running the web browsers therefor, such as Netscape or Internet Explorer.
Therefore, Internet ordering agency service methods, which mediate between consumers and sellers and add value by enabling services provided over the Internet to be advertised to various and wide targets, that is, customers, and by allowing customers to use the commodity or service of a service provider who meets optimal conditions after comparing a plurality of service providers with each other, have been developed and utilized.
That is, commodity ordering agency service methods, which have been provided over the Internet, are performed in such a way that, in most cases, when a purchaser desires to compare commodities at several shopping mall sites with each other in order to purchase a commodity, comparative shopping is possible without directly accessing a corresponding shopping mall site, and a commodity selected by the purchaser, is ordered on behalf of the purchaser, thereby improving the consumer's convenience. Such a method is very convenient when it is difficult to select a specific one from among various commodities, but is not very suitable in the case of a delivery-friendly commodity, a kind of commodity which is almost always ordered from the same company.
The reason for this is that, in the case of a delivery-friendly commodity, such as spring water, fuel (oil or gas), or food, the commodity is ordered again from the same company each time, and thus there is no great trouble in selecting the commodity to be ordered, or an order target company. Further, since delivery orders that are placed offline are currently made in such a way that, in general, an orderer directly calls an order target company to place an order, the orderer must spend a lot of time to place the order, as well as carry the burden of the telephone charge, must be identified, and must notify the order target company of a delivery place, thus, from the standpoint of the consumer, such a delivery ordering method is very inconvenient. Moreover, such a conventional method has a disadvantage in that, since an orderer alone deals with an order target company, the orderer is inevitably in a weak position when negotiating the price with the order target company, or when requesting the order target company to improve the quality of service.
Further, since an order target company that directly takes orders from orderers must personally deal with each orderer, it is difficult to consistently process orders, and an employee in charge of orders must personally enter respective order details and information about orderers, thus there is a disadvantage in that it takes a lot of time to take orders. [Disclosure] [Technical Problem] Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art, and an object of the present invention is to provide an online ordering agency service apparatus and method, which promptly perform a procedure of taking an order, thus enabling a desired ordered commodity to be promptly delivered to an orderer. Another object of the present invention is to provide an on-line ordering agency service apparatus and method, which award mileage points or free gifts to orderers, thus inducing the orderers to use the service.
A further object of the present invention is to provide an on-line ordering agency service apparatus and method, which inquire about an orderer' s satisfaction index for an ordered commodity through a Happy call service or an on-line site, and evaluate and manage the quality of an order target company, thus improving customer satisfaction.
Yet another object of the present invention is to provide an on-line ordering agency service apparatus and method, which allow an orderer to order various commodities at one time, thus enabling the orderer to conveniently place an order. Still another object of the present invention is to provide an on-line ordering agency service apparatus and method, which can eliminate the inconvenience of requiring an employee in charge of orders to manually record order details in an order target company.
Still another object of the present invention is to provide an on-line ordering agency service apparatus and method, which automatically switch a mode to a data communication mode or a normal voice call mode, thus performing both an operation of receiving commodity order information and a normal calling operation through a single telephone line without being inconvenient. [Technical Solution]
In order to accomplish the above objects, the present invention provides an on-line ordering agency service apparatus, comprising an ordering agency operating device for taking an order, accumulating mileage points, and outputting order details when an orderer accesses the ordering agency operating device, provides a mileage card number, and places the order; and an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company when the order details are received from the ordering agency operating device.
Further, the present invention provides an on-line ordering agency service apparatus, comprising an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting order details taken by the ordering agency operating device to an order target company as fax data together with a fax tone signal through a telephone network if the order details are received from the ordering agency operating device; and an order target company device for detecting a fax tone signal, automatically switching to a fax mode when in a voice call mode, and receiving and outputting the order details, if the fax tone signal and the fax data are received from the order detail transmission device over the telephone network. Further, the present invention provides an on-line ordering agency service apparatus, comprising an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and an order target company device for receiving the order details from the order detail transmission device over the Internet, and displaying the order details on a monitor screen.
Further, the present invention provides an on-line ordering agency service apparatus, comprising an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and an order target company device for receiving the order details from the order detail transmission device over the Internet, and outputting the order details through a printer.
Further, the present invention provides an on-line ordering agency service method, comprising step 1 of an ordering agency operating device taking an order, accumulating mileage points, and outputting order details when an orderer accesses the ordering agency operating device through an access network, provides a mileage card number, and places an order; and step 2 of an order detail transmission device transmitting the order details to an order target company when the order details are received from the ordering agency operating device.
Further, the present invention provides an on-line ordering agency service method, comprising step 1 of an ordering agency operating device taking an order if an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details, taken by the ordering agency operating device, to an order target company as fax data together with a fax tone signal through a telephone network, when the order details are received from the ordering agency operating device; and step 3 of the order target company device detecting the fax tone signal, automatically switching to a fax mode when in a voice call mode, and then receiving and outputting the order details, if the fax tone signal and the fax data are received from the order detail transmission device over the telephone network.
Further, the present invention provides an on-line ordering agency service method, comprising step 1 of an ordering agency operating device taking an order when an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and step 3 of an order target company device receiving the order details, transmitted from the order detail transmission device over the Internet, and displaying the order details on a monitor screen. Further, the present invention provides an on-line ordering agency service method, comprising step 1 of an ordering agency operating device taking an order when an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and step 3 of an order target company device receiving the order details, transmitted from the order detail transmission device over the Internet, and outputting the order details through a printer. [Advantageous Effects]
According to the present invention, there is an advantage in that mileage points are provided to an orderer, thus inducing the orderer to use a corresponding service.
Further, according to the present invention, there is an advantage in that a procedure of taking an order is promptly performed, thus enabling prompt processing of the order.
Further, according to the present invention, there is an advantage in that the inconvenience of forcing the owner of an order target company to repeatedly manually record order details in an order ledger can be eliminated. Further, according to the present invention, there is an advantage in that the owner of an order target company can transmit/receive data or answer an incoming telephone call to the company.
Further, according to the present invention, there is an advantage in that an orderer can order various commodities at one time.
Further, according to the present invention, there is an advantage in that a customer satisfaction index can be improved through a Happy call service, and in that the quality of an order target company can be managed.
[Description of Drawings] FIG. 1 is a conceptual view showing an on-line ordering agency service according to the present invention;
FIG. 2 is a view showing an example of an order sheet used in the on-line ordering agency service according to the present invention;
FIG. 3 is a diagram showing the construction of an on-line ordering agency service apparatus according to an embodiment of the present invention;
FIG. 4 is a flowchart of an on-line ordering agency service method according to an embodiment of the present invention;
FIG. 5 is a block diagram showing the internal construction of the terminal of FIG. 3 according to an embodiment of the present invention; FIG. 6 is a block diagram showing the internal construction of the terminal of FIG. 3 according to another embodiment of the present invention; and
FIG. 7 is a block diagram showing the internal construction of the terminal of FIG. 3 according to a further embodiment of the present invention.
<Description of reference characters of important parts> 1 Oa- 1On: orderer lla~l In: telephone 12a~12n: client terminal 20: ordering agency operator 21: call center
22: ordering agency server 23: order detail management database 24: mileage card server 25: mileage point management database 30: exchange
40a-40n: order target company 42a~42n: telephone 50a~50n: terminal [Best Mode] Hereinafter, an on-line ordering agency service apparatus and method according to embodiments of the present invention will be described in detail with reference to the attached drawings.
FIG. 1 is a conceptual view showing an on-line ordering agency service according to the present invention, which includes an orderer 10, an ordering agency operator 20, an order detail transmission device 30, and an order target company 40.
When desiring to order food or fuel, the orderer 10 can access the call center of the ordering agency operator 20 by calling the specific main number of the ordering agency operator 20, or can access a specific website operated by the ordering agency operator 20, thus placing an order. In this case, the orderer 10 notifies the ordering agency operator 20 of information, such as the name of the orderer, the card number of a mileage card, the name of the commodity to be ordered, the quantity of the commodity to be ordered, the address of a desired delivery region, contact information, and a desired delivery time. Of course, when the ordering agency operator 20 supports advance payment, the orderer 10 provides his or her credit card/debit card information when paying an amount using a credit card/debit card, or provides his or her mobile phone number when paying an amount using a mobile phone, or expresses his or her intention when paying an amount to use the points of the mileage card, in order to pay an amount in advance.
Further, if there is a plurality of commodities that are desired to be ordered, the orderer 10 can order all of the commodities at one time (called a "one time order"). Further, although a telephone network or the Internet is described as an example of the access network used by the orderer 10 to access the ordering agency operator 20, the ordering agency operator 20 can alternatively be accessed through a digital television, a home network, a mobile phone, a Digital Multimedia Broadcast (DMB) phone, etc. In the case of the Internet, the ordering agency service can be provided in association with an online portal site, etc.
Meanwhile, in the ordering agency operator 20, when the orderer 10 accesses the call center thereof, a customer service representative takes information about the orderer' s name, the card number of a mileage card, the name of the commodity to be ordered, the quantity of the commodity to be ordered, the address of the desired delivery region, contact information, the desired delivery time, etc., through a telephone conversation with the orderer 10. Here, if the address or contact information of the orderer varies with information stored in a database, the customer service representative of the ordering agency operator 20 verifies the change, and then updates the orderer information stored in the database.
Further, when the orderer 10 accesses the ordering agency operator 20 through a constructed website, the ordering agency operator 20 provides a login screen, and prompts the orderer 10 to log in to the website (there is no need to first provide a login screen to prompt the consumer to log in to the website, and the orderer can be allowed to log in to the website during the process, or to log in to the website simply by entering mileage card information). Thereafter, the ordering agency operator 20 provides a region selection screen, allowing the desired delivery region to be selected, and causes the orderer to select a desired delivery region. Thereafter, the ordering agency operator 20 provides information about available order target companies, causes the orderer to select a desired order target company, provides an order screen, and thus receives the name of a commodity to be ordered, the quantity of the commodity to be ordered, the address of the desired delivery region, contact information, the desired delivery time, etc., from the orderer (at this time, it is possible to first provide information about order target companies, and then prompt for selection of a desired delivery region, but it is more preferable to first prompt for selection of a desired delivery region and then prompt for selection of an order target company. Further, if the orderer accesses and logs in to the website, a screen displaying a list of order target companies placed in a corresponding region can be provided using pre-stored address information).
In this way, when the ordering agency operator 20 takes an order from the orderer 10, the ordering agency operator 20 accumulates mileage points corresponding to the order, stores details about the accumulated points in a database, and notifies the orderer 10 of the details about the accumulated points immediately (it is possible to immediately notify the orderer 10 of the details about the accumulated points by telephone, or through a webpage to allow the orderer 10 to immediately monitor the accumulated mileage points in the case of the website), or later (in the case of the later notification, when the order target company 40 delivers a corresponding commodity, notification of the details about the accumulated points can be provided to the orderer, with the mileage points printed on an order sheet for a client). In this case, the ordering agency operator 20 can provide a free gift by providing a unique number to the orderer 10 or via lottery. Of course, the ordering agency operator 20 can later accumulate mileage points for the orderer 10, rather than immediately accumulating mileage points.
Further, the ordering agency operator 20 can store information about the order details of the orderer 10 in a database, and total the sales profits thereof, or total the sales profits with respect to each order target company 40.
Further, the ordering agency operator 20 can store information about the order details of the orderer 10 in a database and construct an ordering client management system, thus realizing Customer Relationship Management (CRM) marketing.
Further, the ordering agency operator 20 transmits order details to the order detail transmission device 30. At this time, the details about the accumulated points are transmitted together with the order details, thus enabling the terminal of the order target company 40 to print the details on an order sheet and to transmit the order sheet to the orderer 10.
Further, the ordering agency operator 20 transmits information about a coupon barcode, including point information, fee information, coupon information, information about the term of validity, etc., to the order detail transmission device 30, thus enabling the terminal of the order target company 40 to print the coupon barcode, including point information, fee information, coupon information, information about the term of validity, etc., on the end of the order sheet. In this case, the coupon barcode is printed on the end of an order sheet in the form of a barcode, and is used in such a way thaζ when the orderer 10 attaches the coupon barcode to a coupon for an ordering agency service, printed in a guide book for the ordering agency service, and submits the coupon to the ordering agency operator 20, the ordering agency operator 20 can read information stored in the coupon barcode and award points or a free gift. Such point information stored in the coupon barcode can be marked with, for example, "0", and fee information can also be marked with "0". Coupon information includes information indicating a coupon barcode for the ordering agency service, and information about the term of validity includes information indicating the period during which such a coupon is valid.
Next, if order details are received from the ordering agency operator 20, the order detail transmission device 30 transmits the order details to the order target company 40. In this case, the methods of the order detail transmission device 30 transmitting order details to the order target company 40 include i) a method of transmitting order details by voice through a telephone, ii) a method of transmitting order details via fax, iii) a method of transmitting order details to the computer of the order target company 40 over the Internet, thus enabling the order details to be checked, and iv) a method of transmitting order details to the computer of the order target company 40 over the Internet, and then enabling the order details to be automatically printed using a printer.
In this case, the method of transmitting order details via fax can be performed in such a way that, if the fax and telephone of the order target company 40 use the same phone number, switching between the fax mode and the voice calling mode can be automatically performed, thus enabling order details to be transmitted via fax. As an example, a method of automatically switching to a fax mode or a voice call mode using a calling number is described below.
In detail, if the order detail transmission device 30 receives order details from the ordering agency operator 20, and receives the phone number of a corresponding order target company 40, the order detail transmission device 30 verifies the calling number of the ordering agency operator 20, stored in the database, transmits the verified calling number to the order target company 40, and then transmits the order details to the order target company 40.
If the terminal of the order target company 40 receives the calling number of the ordering agency operator 20 from the order detail transmission device 30, the terminal automatically switches to a data communication mode, receives the order details from the order detail transmission device 30, prints the order details on an order sheet, and outputs the order sheet. Of course, the terminal of the order target company 40 switches to a normal voice call mode and receives a normal voice call when the reception of the order details from the order detail transmission device 30 is completed.
An example of the output order sheet is shown in FIG. 2. An order sheet is divided into order sheets for a merchant and for a client. The order sheet for a merchant includes the orderer name, the commodity name, the quantity, the price, the order time, contact information, the mobile phone number, the desired delivery time, the delivery region address, etc., and the order sheet for a client includes the orderer name, the commodity name, the quantity, the price, the order time, contact information, the mobile phone number, the desired delivery time, the delivery region address, point information, a coupon barcode, etc.
In this way, when the terminal of the order target company 40 prints and outputs the order sheet, the owner of the order target company manufactures or prepares a commodity as specified by the order sheet, and delivers the commodity to the orderer 10, and then the orderer 10 pays for the commodity after receiving the commodity. Of course, as an example of the method of transmitting order details via fax, a method of automatically switching between a fax mode and a voice call mode using a calling number and transmitting order details via fax when the order target company 40 uses a single phone number for the fax and telephone, is described here, but the terminal of the order target company 40 can be implemented to switch to a fax mode when a fax signal is received, unlike the above example.
Meanwhile, the owner of the order target company 40 can notify the ordering agency operator 20 that business hours are over or that the owner is temporarily absent, using an absence notification function provided in the terminal, thus preventing the ordering agency operator 20 from taking orders on behalf of the corresponding order target company 40. In this case, the methods of preventing the ordering agency operator 20 from taking orders include 1) a method of notifying the orderer 10 of the unavailability of the service at the time of taking an order for the corresponding order target company 40 when the orderer 10 uses a call center, and 2) a method of indicating unavailability below the name of the order target company 40 shown on a webpage when the orderer 10 uses a website, thus preventing orders from being taken.
Meanwhile, the ordering agency operator 20 totals the sales profits of each order target company 40 on the basis of the order detail information for each order target company 40 stored in the database, checks an agent fee corresponding to the order details according to the contract with the order target company 40, notifies the order target company 40 of the agent fee online or offline through the exchange 30, etc., and thereafter receives the agent fee online or offline.
Further, when notification must be simultaneously provided to all order target companies, the ordering agency operator 20 provides notification to all of the order target companies 40, thus realizing the simultaneous provision of notification to all of the order target companies. Further, the ordering agency operator 20 inquires about the orderer' s satisfaction index for a delivered commodity using a Happy call service or website, thereby managing the quality of each order target company 40 according to the satisfaction index.
FIG. 3 is a diagram showing the construction of an on-line ordering agency service apparatus according to an embodiment of the present invention, and FIG. 4 is a flowchart of an on-line ordering agency service method according to an embodiment of the present invention.
Referring to the drawings, a plurality of telephones 1 Ia to 1 In and a plurality of client terminals 12a to 12n are provided on the side of a plurality of orderers 10a to 1On of the on-line ordering agency service apparatus.
Further, provided on the side of the ordering agency operator 20 of the on-line ordering agency service apparatus are a call center 21, an ordering agency server 22, an order detail management database 23 connected both to the call center 21 and to the ordering agency server 22, a mileage card server 23, and a mileage point management database 24 connected to the mileage card server 23. In this case, the apparatus is constructed such that the mileage card server 23, the call center 21 and the ordering agency server 22 are operated by the same ordering agency operator 20, but can be constructed to be operated by separate service providers.
Further, an exchange 30 (as an example of the order detail transmission device) is interposed between the ordering agency operator 20 of the ordering agency service apparatus and the order target companies 40a to 4On, and telephones 42a to 42n and terminals 50a to 50n are provided on the sides of the order target companies 40a to 4On.
In this case, the orderers 10a to 1On can order desired commodities by calling the call center 21, operated by the ordering agency operator 20, using the telephones 1 Ia to 1 In, or by accessing websites provided by the ordering agency server 22, which is operated by the ordering agency operator 20, using the client terminals 12a to 12n. That is, when calling the call center 21, each of the orderers 10a to 1On can order a desired commodity by providing information, such as the orderer's name, the card number of a mileage card, the name of the commodity desired to be ordered, the quantity of the commodity to be ordered, the address of the desired delivery region, contact information, the desired delivery time, etc., while communicating with a customer service representative in the call center 21.
Further, when accessing a website provided by the ordering agency server 22 using each of the client terminals 12a to 12n, each of the orderers 10a to 1On selects a desired delivery region from a region selection screen provided on the website (of course, if the orderer has logged in to the website, the ordering agency server 22 can immediately display a screen having a list of order target companies existing in the region corresponding to the address information of the orderer 10a to 1On). When the website provides the screen of the list of order target companies existing in the selected region, the orderer selects a desired order target company, and enters order information in an order screen provided by the website, thus placing an order at step SIlO. In this case, the orderer 1 Oa to 1 On can order a plurality of commodities at one time (called a "one-time order"). Further, the call center 21 or the ordering agency server 22 of the ordering agency operator 20 compares the personal information of the order details taken by the orderer 1 Oa to 1 On with the personal information stored in the order detail management database 23 or the mileage point management database 25, and verifies and updates changed items if personal information is found to have changed as the result of the comparison. Further, when the orderer 10a to 1On calls the call center 21, the ordering agency server 22 verifies the calling number of the orderer 10a to 1On, and provides personal information and the order history of the corresponding orderer 10a to 1On to a customer service representative through a monitor if the orderer is identified as an orderer 10a to 1On who has already used the on-line ordering agency service, thus enabling the provided information to be used for communication with the orderer. Through this operation, the time required for the communication between the customer service representative and the orderer can be greatly reduced.
As described above, when the call center 21 or the ordering agency server 22 of the ordering agency operator 20 takes an order from the orderer 10a to 1On, the call center 21 or the ordering agency server 22 requests the mileage card server 24 to accumulate mileage points corresponding to the order, receives the details about the accumulated mileage points from the mileage card server 24, and, immediately or later, notifies the orderer 10a to 1On of the accumulation of the mileage points.
At this time, if the mileage card server 24 receives a point accumulation request signal, including a mileage card number and payment amount information, from the call center 21 or the ordering agency server 22, the mileage card server 24 checks the mileage card number, and accumulates points for the corresponding orderer 10a to 1On, stores the accumulated points in the mileage point management database 24, and provides notification of the accumulation of the points to the call center 21 or the ordering agency server 22 at step Sl 12. Of course, the ordering agency operator 20 can accumulate the mileage points of the orderer 10a to 1On later, rather than immediately. Further, the ordering agency operator 20 can award a free gift to the orderer 10a to 1On by providing a unique number to the orderer 10a to 1On, or via lottery.
Further, the ordering agency operator 20 stores order details in the order detail management database 23, and constructs a client management system, thus realizing CRM marketing.
Meanwhile, in this embodiment, the case where the orderer 10a to 1On accesses the ordering agency operator 20 through a phone or website is described here, but, in other cases, the present invention can be implemented so that the orderer 10a to 1On accesses the ordering agency operator 20 through a mobile phone, a digital television, a home network, a DMB phone, etc.
Meanwhile, the call center 21 or the ordering agency server 22 operated by the ordering agency operator 20 transmits the order details to the exchange 30 at step Sl 14. The exchange 30 configures the order details, transmitted by the call center 21 or the ordering agency server 22, in the form of data, and transmits the data to a corresponding order target company 40a to 40n at step S 116. At this time, the call center 21 or the ordering agency server 22 operated by the ordering agency operator 20 can transmit the details about the accumulation of mileage points, received from the mileage card server 24, together with the order details. Further, the call center 21 or the ordering agency server 22 operated by the ordering agency operator 20 can also transmit coupon barcode information, including point information, fee information, coupon information, information about the term of validity, etc., together with the order details.
Then, the terminal 50a to 5On of the order target company 40a to 4On receives and outputs such information at step Sl 18. That is, the terminal 50a to 50n of the order target company 40a to 4On prints an order sheet, including the order details, the details about the accumulation of mileage points, and the coupon barcode, as shown in FIG. 2, and then outputs the order sheet.
Meanwhile, referring to FIG. 5, the terminal 50a to 5On installed on the telephone line of the order target company 40a to 4On includes an interface unit 52 for interfacing with the telephone line and the telephone 42a to 42n, a modem transmission/reception unit 54 for converting a Frequency Shift Keying (FSK) signal, received through the telephone line, into digital data, a central processing unit 56 for processing the digital data, a memory unit 58 for storing data required to initialize the central processing unit 56 and the phone number of the ordering agency operator 20, and an output unit 59 for outputting the data processed by the central processing unit 56 as core components. As described above, in the present invention, after the call center 21 or the ordering agency server 22 operated by the ordering agency operator 20 takes order information and stores the order information in the order detail management database 23, the call center 21 or the ordering agency server 22 transmits the order information to a corresponding order target company 40a to 4On, which delivers the commodity desired by the orderer 10a to 1On, through the exchange 30 and a telephone network. At this time, since the ordering agency operator 20 always transmits data using a specific phone number, the specific phone number desired by the ordering agency operator 20 can always be output by utilizing a caller Identification (ID) service. In this case, according to the characteristic of an ordering agency operator 20, which has a number of members, there may occur the case where data must be transmitted to many places simultaneously, hi order to process such simultaneous transmission, the ordering agency operator 20 requests cooperation from a telephone office, thus causing the main number of the ordering agency operator 20 to be consistently associated with the data to be transmitted from the call center 21 or the ordering agency server 22 of the ordering agency operator 20 through the telephone network. When the ordering agency operator 20 transmits data in this way, such data passes through the exchange 30 of the telephone office. During this procedure, the phone number of the place from where the data was transmitted is verified with reference to the subscriber database of the telephone office, using caller ID service, and the verified phone number is first transmitted to a called party. Because a dedicated terminal 50a to 50n is installed on the telephone line of the order target company 40a to 4On, corresponding to the commodity, to which the data is transmitted by the ordering agency operator 20, that is, the telephone line of a calling party, the terminal 50a to 50n first receives the phone number, transmitted through the telephone line, and compares the received phone number with the main number stored in the database of the memory unit 58. If the received phone number is identical to the main number of the ordering agency operator 20 stored in the database, the terminal automatically switches to a data communication mode, thus automatically storing the data received after the switching has been performed, and processing and outputting the data. If the received phone number is not identical to the main number stored in the database, the terminal automatically switches to a normal voice call mode, thus connecting signals to the normal telephone. That is, during a procedure of passing the data, transmitted by the ordering agency operator 20, through the exchange 30 of the telephone office, the subscriber database of the telephone office itself is searched for the phone number of the ordering agency operator 20, and the found phone number is sent to the order target company 40a to 4On. When such a caller ID service is used, data about the phone number of the calling party is transmitted in the form of being inserted into an interval between first and second ring signals transmitted from the telephone office to a called party, and the terminal 50a to 5On uses such features. If the ring detector 51 of the terminal 50a to 5On, installed on the telephone line of the order target company 40a to 4On, captures a first incoming ringtone signal transmitted through the telephone line, the terminal 50a to 50n detects subsequently received signals immediately after the first ringtone signal has been transmitted. If there is data about a phone number transmitted in the format of FSK data, the terminal 50a to 50n receives this phone number. The terminal immediately compares the received phone number with the phone number of the ordering agency operator 20, stored in the database of the memory unit 58, and analyzes the result of the comparison. After the analysis has been completed, if the received phone number is identical to the stored phone number, the terminal 50a to 50n automatically switches to a data communication mode and becomes ready to receive data. Thereafter, when the data is received, the terminal 50a to 5On converts the received data into digital data, and processes the digital data using the central processing unit 56, and the processed data is automatically output through the output unit 59. If the received phone number is not identical to the stored phone number, or if no data is received after the first incoming ringtone signal has been received, the terminal automatically switches to a normal voice call mode, so that a subsequently incoming ringtone signal is sent to the telephone 42a to 42n, thus the telephone rings.
Meanwhile, as described above, the operation of the terminal 50a to 5On, which receives the phone number of the calling party, compares the received phone number with that stored in the database, and automatically switches to a data communication mode or a normal voice call mode, is completed before a second incoming ringtone signal is received and after the first incoming ringtone signal has been received. Typically, when a caller ID service is used, the first incoming ringtone signal is a mute tone, and thus the telephone 42a to 42n does not actually ring, but starts to ring from the second incoming ringtone signal. Accordingly, the order target company 40a to 4On need only consider an incoming call to be a normal call and indiscriminately answer the incoming call when the telephone rings, because of the terminal 50a to 5On, which automatically selects and outputs only the data received from the ordering agency operator 20. Therefore, there is no inconvenience when a single telephone line is used in common both for receiving commodity order information and for answering normal telephone calls.
Of course, in this case, as an example of the method of transmitting order information via fax, a method of automatically switching to a fax mode or a voice call mode using a calling number and transmitting order details via fax, when the order target company uses a single telephone number for both the fax and the telephone, has been described. However, unlike the above example, the terminal 50a to 50n of the order target company can be implemented to automatically switch to a fax mode when a fax signal is received.
This example is described with reference to FIG. 6. A terminal 60, which detects a fax signal and switches to a fax mode, includes an office line interface unit 61, a fax tone detector 62, a ringback tone generator 63, and a ring generator 64. In this case, the office line interface unit 61 detects a ring signal received through an office line and responds to the ring signal. The fax tone detector 62 is connected to the analog signal of a key system, and determines whether a ring signal input through the office line is a fax tone. The ring generator 64 transmits a ring signal to a telephone, and the ringback tone generator 63 transmits a ringback tone to the office line when the ring generator 64 transmits the ring signal.
If the ring signal is input through the office line, the terminal 60 having the above construction responds to the ring signal, connects the fax tone detector 62 to the office line to determine whether the input ring signal is a fax tone, and transmits the ring signal to the fax. When the fax responds to the ring signal, the terminal 60 connects the office line to the fax, thus conducting fax communication. If the input ring signal is not a fax tone, the terminal transmits the ring signal to the telephone while transmitting a ringback tone to the office line. If the telephone responds to the ring signal, the terminal connects the office line to a general subscriber, thus conducting voice communication. Of course, although not shown in the drawing, in the case of fax data, an output unit for printing and outputting data content is further included in the terminal.
Meanwhile, when the terminal 50a to 5On of the order target company 40a to 4On prints and outputs an order sheet, the owner of the order target company manufactures or prepares a commodity as specified by the order sheet, and delivers the commodity to the orderer 10a to 1On, and the orderer 10a to 1On pays for the commodity after receiving the commodity at step S 120.
Meanwhile, the owner of the order target company 40a to 4On can notify the ordering agency operator 20 that business hours are over or that the owner is temporarily absent using an absence notification function provided in the terminal 50a to 50n, thus preventing the ordering agency operator 20 from taking orders on behalf of the corresponding order target company 40a to 4On.
Further, the ordering agency operator 20 totals the sales profits of each order target company 40a to 4On on the basis of the order detail information for each order target company 40a to 4On stored in the database 23, checks an agent fee corresponding to the order details according to the contract with the order target company 40a to 4On, notifies the order target company 40a to 4On of the agent fee online or offline through the exchange 30, etc. at step S 122, and thereafter receives the agent fee online or offline at step S 124.
Meanwhile, if the simultaneous provision of notification to all of the order target companies 40a to 4On is required, the ordering agency operator 20 simultaneously provides notification to all of the order target companies 40a to 4On, thus realizing the simultaneous provision of notification. Further, the ordering agency operator 20 inquires about the satisfaction index of the orderer 10a to 1On for a delivered commodity through a Happy call service, thus managing the quality of the order target company 40a to 4On according to the satisfaction index.
Meanwhile, in the above embodiment, the method of the ordering agency operator 20 transmitting order details to the order target company 40a to 4On through the telephone line has been described. However, as shown in FIG. 7, the present invention can be constructed so that the ordering agency operator 20 transmits order details to the computer terminal 70 of the order target company 40a to 4On over the Internet, thus allowing the owner of the order target company to personally and immediately check the order details through the monitor of the computer terminal 70, or thus causing the order details to be printed through a printer 71 and allowing the owner of the order target company to thus check the order details.

Claims

[CLAIMS] [Claim 1]
An on-line ordering agency service apparatus, comprising: an ordering agency operating device for taking an order, accumulating mileage points, and outputting order details when an orderer accesses the ordering agency operating device, provides a mileage card number, and places the order; and an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company when the order details are received from the ordering agency operating device.
[Claim 2]
The on-line ordering agency service apparatus according to claim I5 wherein: the order detail transmission device transmits the order details through a telephone network as fax data, and the on-line ordering agency service apparatus further comprises an order target company device for automatically switching to a fax mode when in a voice call mode, and receiving and outputting the order details, if the fax data is received from the order detail transmission device through the telephone network.
[Claim 3]
The on-line ordering agency service apparatus according to claim 2, wherein: the order detail transmission device transmits the order details through the telephone network as fax data together with a fax tone signal, and the order target company device detects the fax tone signal, automatically switches to a fax mode when in a voice call mode, and receives and outputs the order details, if the fax tone signal and the fax data are received from the order detail transmission device through the telephone network.
[Claim 4]
The on-line ordering agency service apparatus according to claim 2, wherein: the order detail transmission device transmits a calling number, designated in the ordering agency operating device, and the received order details through the telephone network when the order details are received from the ordering agency operating device, and the order target company device automatically switches to a data communication mode using the calling number transmitted from the order detail transmission device, and thus receives and outputs the order details.
[Claim 5] The on-line ordering agency service apparatus according to claim 1 , wherein: the order detail transmission device transmits order details over an Internet, and the on-line ordering agency service apparatus further comprises an order target company device for receiving the order details from the order detail transmission device over the Internet and displaying the order details on a monitor screen.
[Claim 6]
The on-line ordering agency service apparatus according to claim 1, wherein: the order detail transmission device transmits the order details over an Internet, and the on-line ordering agency service apparatus further comprises an order target company device for receiving the order details from the order detail transmission device over the Internet, and outputting the order details through a printer.
[Claim 7]
The on-line ordering agency service apparatus according to claim 1, wherein the ordering agency operating device comprises: a mileage card server for identifying member information and accumulating mileage points if a mileage point accumulation request signal, including a mileage card number and payment amount information, is received; and a call center for answering an incoming call from the orderer, receiving a mileage card number and order details, requesting the mileage card server to accumulate mileage points, and transmitting order details to the order detail transmission device if an access network accessed by the orderer is a telephone network.
[Claim 8]
The on-line ordering agency service apparatus according to claim 7, wherein the call center is operated so that, if the access network accessed by the orderer is the telephone network, the call center verifies a calling number of the orderer, and provides information about the orderer to a customer service representative in the call center through a monitor when the orderer, identified using the verified calling number, is an orderer having a past order history, thus making repeated input of orderer information unnecessary.
[Claim 9]
The on-line ordering agency service apparatus according to claim 1, wherein the ordering agency operating device comprises an ordering agency server for providing an order entry screen, receiving a mileage card number and order details from the orderer, requesting a mileage card server to accumulate mileage points, and transmitting the order details to the order detail transmission device if an access network accessed by the orderer is an Internet.
[Claim 10] The on-line ordering agency service apparatus according to claim 1, wherein the ordering agency operating device comprises: a mileage card server for identifying member information and accumulating mileage points if a mileage point accumulation request signal, including a mileage card number and payment amount information, is received; and an ordering agency server for providing a region selection screen, a screen having a list of order target companies, and an order entry screen, receiving a mileage card number and order details from the orderer, requesting the mileage card server to accumulate mileage points, and transmitting order details to the order detail transmission device if an access network accessed by the orderer is the Internet. [Claim 11 ]
The on-line ordering agency service apparatus according to any of claims 1 to 10, wherein the ordering agency operating device transmits information about a coupon barcode for an ordering agency service, including point information, fee information, and coupon information, to the order target company device through the order detail transmission device, and the order target company device receives the coupon barcode information for the ordering agency service and prints the coupon barcode for the ordering agency service on an order sheet.
[Claim 12]
The on-line ordering agency service apparatus according to any of claims 1 to 10, wherein the ordering agency operating device inquires about a satisfaction index of the orderer for an ordered commodity using a Happy call service or a website.
[Claim 13]
The on-line ordering agency service apparatus according to claim 1, further comprising an order target company device, which outputs order details received from the order detail transmission device, has an absence notification function, and transmits a signal indicating absence to the ordering agency operating device if an owner of the order target company device activates the absence notification function, thus preventing the ordering agency operating device from taking orders.
[Claim 14] The on-line ordering agency service apparatus according to claim 1, wherein the orderer accesses the ordering agency operating device using a mobile terminal.
[Claim 15]
The on-line ordering agency service apparatus according to claim 1, wherein the orderer accesses the ordering agency operating device using a digital television.
[Claim 16]
The on-line ordering agency service apparatus according to claim 1, wherein the orderer accesses the ordering agency operating device using a home network.
[Claim 17] An on-line ordering agency service apparatus, comprising: an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting order details taken by the ordering agency operating device to an order target company as fax data together with a fax tone signal through a telephone network if the order details are received from the ordering agency operating device; and an order target company device for detecting a fax tone signal, automatically switching to a fax mode when in a voice call mode, and receiving and outputting the order details, if the fax tone signal and the fax data are received from the order detail transmission device over the telephone network.
[Claim 18]
An on-line ordering agency service apparatus, comprising: an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and an order target company device for receiving the order details from the order detail transmission device over the Internet, and displaying the order details on a monitor screen.
[Claim 19]
An on-line ordering agency service apparatus, comprising: an ordering agency operating device for taking an order when an orderer accesses the ordering agency operating device and places the order; an order detail transmission device for transmitting the order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and an order target company device for receiving the order details from the order detail transmission device over the Internet, and outputting the order details through a printer.
[Claim 20] The on-line ordering agency service apparatus according to any of claims 17 to 19, wherein a call center is operated so that, if an access network accessed by the orderer is a telephone network, the call center verifies a calling number of the orderer, and provides information about the orderer to a customer service representative in the call center through a monitor when the orderer, identified using the verified calling number, is an orderer having a past order history, thus making repeated input of orderer information unnecessary. [Claim 21]
An on-line ordering agency service method, comprising: step 1 of an ordering agency operating device taking an order, accumulating mileage points, and outputting order details when an orderer accesses the ordering agency operating device through an access network, provides a mileage card number, and places an order; and step 2 of an order detail transmission device transmitting the order details to an order target company when the order details are received from the ordering agency operating device. [Claim 22]
The on-line ordering agency service method according to claim 21, wherein: the order detail transmission device transmits the order details through a telephone network as fax data, and the on-line ordering agency service method further comprises step 3 of an order target company device automatically switching to a fax mode when in a voice call mode, and receiving and outputting the order details, if the fax data is received from the order detail transmission device through the telephone network. [Claim 23]
The on-line ordering agency service method according to claim 22, wherein: the order detail transmission device transmits the order details through the telephone network as fax data together with a fax tone signal, and the step 3 comprises: step 3-1 of the order target company device detecting the fax tone signal when the fax tone signal and the fax data are received from the order detail transmission device through the telephone network; and step 3-2 of the order target company device automatically switching to a fax mode when in a voice call mode, and receiving and outputting the order details. [Claim 24]
The on-line ordering agency service method according to claim 22, wherein: the order detail transmission device transmits a calling number, designated in the ordering agency operating device, and received order details through the telephone network when the order details are received from the ordering agency operating device, and the step 3 comprises: step 3-1 of the order target company device receiving a calling number from the order detail transmission device; and step 3-2 of the order target company device automatically switching to a data communication mode, and receiving and outputting the order details, if the received calling number is the calling number designated in the ordering agency operating device. [Claim 25]
The on-line ordering agency service method according to claim 21, wherein: the order detail transmission device transmits the order details over an Internet, and the order target company device receives the order details, transmitted from the order detail transmission device over the Internet, and displays the order details on a monitor screen. [Claim 26]
The on-line ordering agency service method according to claim 21, wherein: the order detail transmission device transmits the order details over an Internet, and the order target company device receives the order details, transmitted from the order detail transmission device over the Internet, and outputs the order details through a printer. [Claim 27]
The on-line ordering agency service method according to any of claims 22 to 26, further comprising step 4 of the order target company device transmitting a signal indicating an absence to the ordering agency operating device if the order target company device has an absence notification function and an owner of the order target company device activates the absence notification function, thus preventing the ordering agency operating device from taking orders. [Claim 28]
The on-line ordering agency service method according to claim 21, wherein the step 1 comprises: step 1-1 of the ordering agency operating device taking an order when the orderer accesses the ordering agency operating device through an access network, provides a mileage card number and places the order; step 1-2 of the ordering agency operating device verifying a calling number of the orderer if the access network accessed by the orderer is a telephone network; step 1-3 of the ordering agency operating device providing information about the orderer to a customer service representative through a monitor when the orderer, identified using the verified calling number, is an orderer having a past order history, thus making repeated input of orderer information unnecessary; and step 1-4 of the ordering agency operating device accumulating mileage points and outputting the order details. [Claim 29]
The on-line ordering agency service method according to any of claims 21 to 26 and 28, further comprising step 4 of the ordering agency operating device inquiring about a satisfaction index of the orderer for an ordered commodity using a Happy call service or website. [Claim 30]
The on-line ordering agency service method according to any of claims 21 to 26 and 28, further comprising: step 4 of the ordering agency operating device arranging the order details in a database; and step 5 of the ordering agency operating device performing Customer Relationship Management (CRM) marketing using the order detail information arranged in the database. [Claim 31] , An on-line ordering agency service method, comprising: step 1 of an ordering agency operating device taking an order if an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details, taken by the ordering agency operating device, to an order target company as fax data together with a fax tone signal through a telephone network, when the order details are received from the ordering agency operating device; and step 3 of the order target company device detecting the fax tone signal, automatically switching to a fax mode when in a voice call mode, and then receiving and outputting the order details, if the fax tone signal and the fax data are received from the order detail transmission device over the telephone network. [Claim 32]
An on-line ordering agency service method, comprising: step 1 of an ordering agency operating device taking an order when an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and step 3 of an order target company device receiving the order details, transmitted from the order detail transmission device over the Internet, and displaying the order details on a monitor screen. [Claim 33]
An on-line ordering agency service method, comprising: step 1 of an ordering agency operating device taking an order when an orderer accesses the ordering agency operating device through an access network; step 2 of an order detail transmission device transmitting order details taken by the ordering agency operating device to an order target company over an Internet when the order details are received from the ordering agency operating device; and step 3 of an order target company device receiving the order details, transmitted from the order detail transmission device over the Internet, and outputting the order details through a printer. [Claim 34]
The on-line ordering agency service method according to any of claims 31 to 33, wherein the step 1 comprises: step 1-1 of the ordering agency operating device taking an order when the orderer accesses the ordering agency operating device through the access network and places an order; step 1-2 of the ordering agency operating device verifying a calling number of the orderer if the access network accessed by the orderer is a telephone network; step 1-3 of the ordering agency operating device providing information about the orderer to a customer service representative through a monitor when the orderer, identified using the verified calling number, is an orderer having a past order history, thus making repeated input of additional orderer information unnecessary; and step 1-4 of the ordering agency operating device outputting the order details.
PCT/KR2006/004453 2005-11-09 2006-10-30 On-line order service apparatus and method thereof WO2007055487A1 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR10-2005-0107121 2005-11-09
KR20050107121 2005-11-09
KR1020060066354A KR101321131B1 (en) 2005-11-09 2006-07-14 On-line order service apparatus and method thereof
KR10-2006-0066354 2006-07-14

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010087850A (en) * 2000-03-07 2001-09-26 이재원 Method and apparatus for commercial network system designed to transmit buyers' purchase orders to sellers
KR20010092918A (en) * 2000-03-27 2001-10-27 손창동 Combine controller of Low Power Transmitter - Receiver and Control Method Thereof
KR20010100376A (en) * 2000-05-01 2001-11-14 한창호 Mediate method and system of e-business
KR20010105529A (en) * 2000-05-13 2001-11-29 성인경 System and method of food delivery and order on internet

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010087850A (en) * 2000-03-07 2001-09-26 이재원 Method and apparatus for commercial network system designed to transmit buyers' purchase orders to sellers
KR20010092918A (en) * 2000-03-27 2001-10-27 손창동 Combine controller of Low Power Transmitter - Receiver and Control Method Thereof
KR20010100376A (en) * 2000-05-01 2001-11-14 한창호 Mediate method and system of e-business
KR20010105529A (en) * 2000-05-13 2001-11-29 성인경 System and method of food delivery and order on internet

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