WO2007048348A1

WO2007048348A1 - Method and system for realizing advertisement service charging

Info

Publication number: WO2007048348A1
Application number: PCT/CN2006/002876
Authority: WO
Inventors: Xinyu Ge; Yanbo Nie; Huiming Luo; Qing Zhang; Ronggao Li; Wei Cui
Original assignee: Huawei Technologies Co., Ltd.
Priority date: 2005-10-27
Filing date: 2006-10-26
Publication date: 2007-05-03
Also published as: CN1852155A

Abstract

A method for realizing advertisement service charging, which is: set the relationship of the service attribute and charging attribute; PI send PUSH message which included the advertisement service attribute to the PUSH agent, the PUSH agent achieved the advertisement service attribute from the PUSH message, and send the advertisement service attribute to the charging system; the charging system determined the charging attribute of the advertisement service based the advertisement service attribute and the relationship of advertisement service attribute and charging attribute, then do the charging based the charging attribute that determined. Furthermore, the advertisement service attribute is the SP/CP and/or the type of the advertisement service, the charging attribute is the object of charged and/or the rate of the charging. Also a system of realizing advertisement service charging is disclosed. To use the method and system could realize flexibly charging base the SP/CP and/or the type of advertisement service, so could solve the problem of charging only based number of the advertisements and the charging rate lack of variety.

Description

Method and system for realizing advertising service charging

Technical field

The present invention relates to advertising service push (PUSH) technology, and more particularly to a method and system for charging advertising services implemented in the form of PUSH services. Background of the invention

With the rapid development of Internet technology, Internet users are increasing, so advertising through the Internet has become a hot spot of current development. Unlike the traditional user subscription advertising business, the PUSH service is a service that the service provider/content provider (SP/CP) advertises to mobile users via the Internet. The PUSH service is initiated by the service party and pushes the information. ,, to the user's business.

From the perspective of service development, the PUSH service generally includes three entities: PUSH Initiator (PU, PUSH Initiator), PUSH Proxy, and PUSH Recipient. The PUSH Proxy is usually a PUSH Proxy Gateway (PPG, PUSH Proxy Gateway). As shown in Figure 1, PI is located in the Internet and communicates with PPG through Push Access Protocol (PAP, PUSH Access Protocal), which is an access point between the Internet and the mobile network. PPG pushes the message to the client through the Space Transfer Protocol (OTA). The basic workflow of the PUSH receiver is as follows: In the first step, when the PI has a message to PUSH to the PUSH receiver, the PI first constructs a PUSH message according to the content and nature of the message, and sends a PUSH message to the PPG through the PAP protocol. PUSH request;

In the second step, after the PPG receives the PUSH request, the PPG processes the PUSH message, such as compression, protocol conversion, and security authentication, and then transmits the PUSH message to the PUSH receiver through the OTA protocol;

The third step, after the PUSH receiver receives the PUSH message, according to the message content and the service class The type interacts with the PPG.

In practical applications, PI is usually a service/content provider (SP/CP, Service Provider/Content Provider); PPG is usually a functional module of the WAP (Wireless Application Protocol) gateway, so it is externally represented as a WAP gateway. Perform PPG functions; PUSH recipients are usually mobile stations (MS, Mobile Station) or other mobile clients. At present, with the development of the advertising business carried by the PUSH function, it is required to simultaneously solve the problem of charging the advertising service. As shown in FIG. 2, the charging system implements charging for the PUSH service through the content charging interface. The existing charging method is: after receiving the PUSH request, the WAP gateway performs security authentication on the SP/CP, and then passes the content. The charging interface sends an accounting request to the charging system. Each time the charging system receives a charging request, the charging system performs a charging operation at a uniform rate.

Obviously, the prior art has the following drawbacks: Due to the simple bill-to-strip and single-rate billing method, flexible billing for specific PUSH services or users cannot be realized. Summary of the invention

The present invention provides a charging method and system for implementing an advertising service, which implements flexible charging for specific advertising services and users.

A method for realizing billing of an advertising service, comprising:

Set the correspondence between the advertising service attribute and the charging attribute and save it;

The PI sends a PUSH message containing the advertisement service attribute to the PUSH proxy, and the PUSH proxy parses the advertisement service attribute from the PUSH message, and sends the advertisement service attribute to the billing system;

The charging system determines the charging attribute of the advertising service according to the attribute of the advertising service and the corresponding relationship between the set advertising service attribute and the charging attribute, and then according to the determined charging attribute pair. The advertising business is billed. A system for implementing advertising service charging, comprising: pushing a PI, a PUSH proxy, and a charging system, wherein the PI sends a PUSH message including an advertisement service attribute to a PUSH proxy, and the PUSH proxy parses the advertisement service attribute from the PUSH message, and The advertising service attribute is sent to the billing system;

The billing system determines the billing attribute of the advertisement service according to the attribute of the advertisement service and the correspondence between the preset advertisement service attribute and the billing attribute, and then charges the advertisement service according to the determined billing attribute. The present invention also provides a push PUSH protocol gateway, which parses an advertisement service attribute from a PUSH message sent by a PUSH initiator and includes an advertisement service attribute, and sends the advertisement service attribute to the billing system. The invention also discloses a charging system, the charging system determines the charging attribute of the advertising service according to the attribute of the advertising service and the correspondence between the preset advertising service attribute and the charging attribute, and then determines the determined charging property. The billing attribute is billed for the advertising service.

As can be seen from the above technical solution, the present invention determines the corresponding relationship between the advertising service attribute and the charging attribute, and the charging system determines the advertising service according to the advertising service attribute and the corresponding relationship between the set advertising service attribute and the charging attribute. The charging attribute is then charged for the advertising service based on the determined charging attribute. Further, the advertising service attribute is an SP/CP and/or an advertising service type, and the charging attribute is a charging object and/or a charging rate, so the charging system may perform an advertising service according to the SP/CP and/or the advertising service type. Flexible billing is performed to improve the defect of billing and single rate in the prior art. BRIEF DESCRIPTION OF THE DRAWINGS

Figure 1 is a schematic structural diagram of a PUSH system. FIG. 2 is a schematic structural diagram of charging an advertisement service implemented by a PUSH service. 3 is a flow chart of a method for charging an advertising service implemented by a PUSH service in accordance with the present invention.

4 is a schematic diagram showing the structure of a system for realizing advertising service charging according to the present invention. Mode for carrying out the invention

In order to make the technical solutions and advantages of the present invention more comprehensible, the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

According to the technical solution of the present invention, the correspondence between the advertisement service attribute and the charging attribute is set, and the PI carries the advertisement service attribute in the PUSH message sent to the PUSH agent, and the PUSH agent sends the advertisement service attribute to the charging system. The charging system determines a corresponding charging attribute according to the advertising service attribute, and charges the advertising service according to the determined charging attribute.

In this paper, the advertising service attribute includes the unique identifier of the SP/CP and the unique identifier of the advertising service, and the charging attribute includes the charging object and the rate.

The invention will now be described in detail by means of a preferred embodiment.

3 is a flow chart of a method for charging an advertisement service in accordance with an advantageous embodiment of the present invention. As can be seen from FIG. 3, this embodiment mainly includes the following steps:

Step 301: Set charging objects and rates for different SP/CP and advertising service combinations, and save them in the billing system in the form of a database, or save them in any entity that the billing system can access.

Step 302: When the PI has a message to PUSH to the PUSH receiver, the PI first constructs a PUSH message according to the content and nature of the message, and carries the SPID of the extended unique identifier SP/CP and the SERVICEID that uniquely identifies the PUSH service in the message, and then A PUSH request including a PUSH message is sent to the PPG through the PAP protocol. Step 303: After receiving the PUSH request, the PPG authenticates the PI according to the received Internet Protocol (IP, Internet Protocol) address or the username/password. If the authentication succeeds, the PI is a legal user, and step 304 is performed. Otherwise, the PI is an illegal user, rejects the PUSH request, and exits the process.

When the PPG authenticates through the IP address, the PPG determines whether the IP address of the PUSH request is the IP address of the pre-registered legal PI. If yes, the authentication passes; otherwise, the authentication fails.

For the case where the PPG authenticates by username and password, the PPG determines whether the username and password entered by the PI are consistent with the pre-registered PI username and password, and if so, the authentication passes; otherwise, the authentication fails.

Step 304: The PPG parses the SPID and the SERVICEID from the PUSH message as the values of the two fields Spld and Serviceld of the content charging request (AuthPriceReq) message, and then sends the AuthPriceReq message to the charging system.

An example of an AuthPriceReq message is shown in Table 1:

Table 1

Step 305: After receiving the AuthPriceReq message sent by the PPG, the charging system determines the charging object and the rate by searching the database according to the values of the Spld and Serviceld fields included in the message, and performs a withholding fee for the charging object.

Here, the charging object is an SP/CP or PUSH recipient, that is, a mobile station or a client. Step 306: The charging system generates a content charging return (AuthPriceRsp) message, and the determined charging object and the rate are respectively used as the values of the two fields OAFeeType and OAMoney of the AuthPriceRsp message, and the value of the NeedCnfm field is set to 1, and then sent. AuthPriceRsp message to PPG.

An example of an AuthPriceRsp message is shown in Table 2:

Table 2

Step 307: After receiving the AuthPriceRsp message, the PPG determines whether the withholding fee of the charging system is successful according to the value of the ResultCode field. If the value is 0, the prepaid fee is successful, and step 308 is performed; otherwise, the withholding fee fails, and the exit is cancelled. This process.

Step 308: The PPG sends the advertisement PUSH to the client. If the PUSH is successful, the value of the Stat field is set to 0 in the generated content charging confirmation request (AuthPriceCnfinReq) message; if the PUSH fails, the value of the Stat field is set to Other values, then the AuthPriceCnfmReq message is sent to the billing system.

An example of the AuthPriceCnfmReq message is shown in Table 3: Field name length description

Msgld 20 bytes generated by PPG, corresponding to a request

PUSH status: '

Stat 4 bytes

0: success; other values: failure

StartTime 4 bytes Actual business start time Table 3

Step 309: After receiving the AuthPriceCnfmReq message, the charging system determines whether the PPG successfully PUSH the advertisement according to the value of the Stat field. If the value of the Stat field is 0, the PPG has successfully PUSH the advertisement, and step 310 is performed; otherwise, the PPG is indicated. Unsuccessful PUSH ads, exit this process.

Step 310: The charging system performs an actual deduction on the charging object. If the actual deduction is successful, the value of the ResultCode field is set to 0 in the generated AuthPriceCnfmRsp message; if the actual deduction is unsuccessful, the generated AuthPriceCnfmRsp message is generated. Set the value of the ResultCode field to a different value and then send the AuthPriceCnfmRsp message to the PPG.

An example of the AuthPriceCnfmRsp message is shown in Table 4:

Table 4

Step 311: After receiving the AuthPriceCnfinRsp message, the PPG determines whether the actual deduction is successful according to the ResultCode field therein. If the value of the ResultCode field is 0, step 312 is performed; otherwise, the process is exited.

Step 312: The PPG generates a bill, and the bill is a record of the service billing and service statistics. In the foregoing embodiment, the PUSH message includes an extended SPID field, and the present invention also includes the following situation: The PUSH message does not include the SPID field, and the PPG determines a specific SP/CP user according to the sender IP address of the received PUSH message.

In the above embodiment, the charging object and the rate are determined based on the combination of the SPID and the SERVICEID, and the present invention also includes the case where the charging object and/or the rate are determined based only on the SPID or the SERVICEID.

In the above embodiment, the value of the NeedCnfoi field in the AuthPriceRsp message is set to 1, indicating that the charging system needs to determine whether the actual charging of the charging object is performed according to whether the PUSH operation of the PPG is successful, so as to ensure the reliability of the charging. The present invention also includes the case where the field value is set to 0. At this time, the charging system does not need to confirm the charging by the PPG by default, directly charges the charging object, and then returns an AuthPriceRsp message to the PPG, and the PPG is received in the PUSH advertisement. After the PUSH receiver generates a CDR, if the PUSH operation of the PPG fails, a failure CDR is generated to cancel the deduction by subsequent manual rollback.

In this paper, the charging of the advertising service is implemented in the form of a PUSH service. It should be understood that the present invention is not limited to the charging of the advertising service, and includes the charging of other services in the form of PUSH services, such as custom weather forecasting by the user. Business, and so on. 4 is a schematic diagram showing the structure of a system for realizing advertising service charging according to the present invention. As shown in FIG. 4, the system includes a PI, a PUSH proxy, and a charging system, where the PI sends a PUSH message including an advertisement service attribute to a PUSH proxy, and the PUSH proxy parses an advertisement service attribute from the PUSH message, and the advertisement is The service attribute is sent to the billing system;

The billing system determines the billing attribute of the advertisement service according to the attribute of the advertisement service and the correspondence between the preset advertisement service attribute and the billing attribute, and then bills the advertisement service according to the determined billing attribute.

As mentioned above, the PUSH initiator may be an SP/CP; the PUSH proxy is usually It is a PPG. The PPG is usually a PPG function module on the WAP gateway; the PUSH receiver is an MS or other mobile client. In the system for implementing advertising service charging shown in FIG. 4, a PUSH proxy, such as a PPG, includes a protocol parsing unit that parses PUSH messages sent by the PI, and bills the advertisement by interacting with the billing system. Business logic control unit. The protocol parsing unit parses the advertisement service attribute from the PUSH message type sent by the PI; the service logic control unit carries the advertisement service attribute parsed by the PUSH message parsing unit in the content charging request, and sends the charging request To the billing system. In the system for implementing advertising service charging shown in FIG. 4, the charging system includes a charging unit that performs charging by interacting with the PUSH agent, and the charging system further includes a storage unit for storing the advertising service attribute and Corresponding relationship of the charging attribute; the charging unit extracts the advertising service attribute from the received content charging request, and determines the charging attribute by searching the correspondence between the advertising service attribute and the charging attribute saved in the storage unit, and then determining the charging attribute, and then Billing is based on the billing attribute.

The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection of the present invention. Within the scope.

Claims

Claim

A method for realizing charging of an advertising service, characterized in that it comprises:

The push PUSH initiator sends a PUSH message containing the advertisement service attribute to the PUSH agent, and the PUSH agent parses the advertisement service attribute from the PUSH message, and sends the advertisement service attribute to the charging system;

The billing system determines the billing attribute of the advertisement service according to the attribute of the advertisement service and the corresponding relationship between the set advertisement service attribute and the billing attribute, and then bills the advertisement service according to the determined billing attribute.

The method according to claim 1, wherein the correspondence between the saved advertisement service attribute and the charging attribute is: saving the advertisement service attribute and any network entity accessible by the billing system or the billing system Correspondence of billing attributes.

The method according to claim 1, wherein after the PUSH initiator sends the PUSH message to the PUSH proxy, the method further includes: the PUSH proxy authenticating the PUSH initiator, and if the authentication succeeds, parsing from the PUSH message Out of the advertising business attributes; otherwise, exit this process.

The method according to claim 3, wherein the PUSH proxy authenticates the PUSH initiator as follows:

The PUSH proxy authenticates the PUSH initiator by sending the IP address of the PUSH message. If the IP address is the IP address of the pre-registered legal PUSH initiator, the authentication is passed; otherwise, the authentication fails, or

The PUSH proxy authenticates the PUSH initiator by using the username and password entered by the PUSH initiator. If the username and password are consistent with the pre-registered legitimate username and password of the PUSH initiator, the authentication is passed; otherwise, the authentication fails.

The method according to claim 1, wherein the PUSH agent sends the advertisement service attribute to the charging system, specifically: the PUSH agent sends a content charging request message including the advertising service attribute to the charging system.

The method according to claim 1, wherein the charging system charges the advertising service according to the determined charging attribute:

The charging system performs a withholding fee on the advertising service according to the determined charging attribute, and then sends a content charging return message including the withholding fee success or failure identification and charging attribute to the PUSH agent;

The PUSH proxy receives the content charging return message. If the content charging return message includes the withholding fee success identifier, the PUSH proxy advertises to the PUSH recipient PUSH, and then sends a content charging confirmation message including the PUSH success or failure identifier to the charging. System; if the content charging return message contains a withholding fee failure identifier, then exit this process;

After receiving the content charging confirmation message, if the content charging confirmation message includes the PUSH success identifier, the charging system performs a deduction according to the charging attribute, and then bills the content including the deduction success identifier or the failure identifier. Confirming the response message to the PUSH proxy; if the content charging confirmation message includes the PUSH failure identifier, exiting the flow;

After receiving the content charging confirmation response message, if the content charging confirmation response message includes the debiting success identifier, the PUSH proxy generates the current billing bill according to the charging attribute; if the content charging confirmation If the response message contains a chargeback failure identifier, the process is exited.

The method according to any one of claims 1 to 6, wherein the advertisement service attribute is a unique identifier of a PUSH initiator and/or an advertisement service type unique identifier.

The method according to any one of claims 1 to 6, wherein the billing attribute is a charging object and/or a billing rate.

The method according to any one of claims 1 to 6, wherein The PUSH initiator is a service/content provider SP/CP, and the PUSH proxy is a PUSH protocol gateway on a wireless application protocol WAP gateway, and the PUSH recipient is a mobile station MS or other mobile client.

A system for implementing advertising service charging, comprising: pushing a PUSH initiator, a PUSH proxy, and a charging system, wherein the PUSH initiator sends a PUSH message including an advertisement service attribute to a PUSH proxy, and the PUSH proxy is from the PUSH The advertisement service attribute is parsed in the message, and the advertisement service attribute is sent to the charging system;

The system according to claim 10, wherein the PUSH initiator is a service/content provider SP/CP; the PUSH proxy is a PUSH protocol gateway located on a wireless application protocol WAP gateway; the PUSH The recipient is a mobile station MS or other mobile client. '

12. A PUSH protocol gateway, wherein the PUSH protocol gateway parses an advertisement service attribute from a PUSH message sent by a PUSH initiator and includes an advertisement service attribute, and sends the advertisement service attribute to the charging system.

The PUSH protocol gateway according to claim 12, further comprising: a protocol parsing unit, parsing an advertisement service attribute in a PUSH message sent by the PUSH initiator;

The service logic control unit carries the advertisement service attribute parsed by the protocol parsing unit in the content charging request, and sends the charging request to the charging system.

The PUSH protocol gateway according to claim 12, wherein the PUSH protocol gateway is located on a wireless application protocol WAP gateway.

A billing system, wherein the billing system determines a billing attribute of the advertisement service according to an advertisement service attribute and a correspondence between a preset advertisement service attribute and a billing attribute, and then, according to the determined calculation The fee attribute charges the advertising service.

The charging system according to claim 15, comprising: a storage unit, configured to store a correspondence between an advertisement service attribute and a charging attribute;

After receiving the content charging request that is sent by the PUSH agent and including the advertising service attribute, the charging unit extracts the advertising service attribute from the request, and determines the correspondence between the advertising service attribute and the charging attribute saved in the storage unit. The charging attribute is then charged according to the determined charging attribute.