WO2006024286A2

WO2006024286A2 - Method and device for transmitting quotation data

Info

Publication number: WO2006024286A2
Application number: PCT/DE2005/001532
Authority: WO
Inventors: Andreas Posmeck; Michael Dülm
Original assignee: Giata-Gesellschaft Zur Entwicklung Und Vermarktung Interaktiver Tourismusanwendungen Mbh
Priority date: 2004-08-31
Filing date: 2005-08-30
Publication date: 2006-03-09
Also published as: DE102004042497A1; WO2006024286A8

Description

Method and device for sending offer data

The invention relates to a method and a device according to the preambles of claims 1 and 12.

Since the worldwide enforcement of the Internet there are numerous databases in which objects of various kinds are offered. A prospective customer can therefore obtain access to the Internet from a user device, in particular a conventional PC, via a provider, there select the website of a suitable database and then search the database for criteria determined for his purposes. This applies in principle, regardless of which object it is in an individual case and whether the object is a property, a motor vehicle, a trip od. Like.

In the special case of travel offers, the presentation of all well-known tour operators takes place, among other things, in that the available travel offers are made available in catalogs. A customer who wants to book a trip must therefore review the catalogs of all eligible tour operators. This can be done by the customer either visiting a travel agency and viewing the catalogs there or having the catalogs given to the travel agency or ordering them directly from the tour operator. In any case, therefore, the customer only gets to know the travel offers that were available when the catalogs went to press. Alternatively, the tour operators put their travel offers on the Internet. In this case, when searching for travel offers, the customer must review the websites of all relevant tour operators and be online during this time.

Finally, tour operators offer their travel offers in other ways, such. As in so-called FTP servers (FTP = FiIe Transfer Protocol), which can be accessed but not the end customer, but only in the tourism industry active companies, possibly after they have concluded contracts with the tour operators. These companies can regularly download the offer data of the organizers and compile an offer database with them, which can be downloaded according to certain conditions and via various interfaces, eg. B. over the Internet, are also available to the end customer. These offer databases contain all current offers of many different promoters in a timely manner. When Durch¬ view of the offers, however, the customer must again be permanently online.

The disadvantage of this procedure is, above all, that the customer himself has to review the diverse travel or object offers and compare them with criteria determined by him, such as price, place of arrival and departure, duration, number of persons and other special requests. Another disadvantage is that the search of the catalogs or web pages of the tour operators and the special offer databases must be made multiple times, since the randomly available to a certain query time object offers usually do not meet all the desired criteria immediately.

The invention is therefore based on the technical problem of designing the initially described methods and devices in such a way that the customers are not necessarily dependent on the Internet, at least with regard to receiving object offers, and can be supplied with object offers determined at different times, without they must independently search the relevant catalogs, websites or databases.

To solve this problem serve the features of claims 1 and 12th Further advantageous features of the invention will become apparent from the dependent claims.

The invention will be explained in more detail below in connection with the accompanying drawings of an embodiment. Show it:

Fig. 1 is a schematic block diagram of a device according to the invention;

Fig. 2 shows further details of the device according to Fig. 1;

FIG. 3 schematically shows a number of web pages that can be called individually when dialing into a desired database of the device according to FIGS. 1 and 2;

FIG. 4 shows in tabular form the input of an object request; FIG. and

5 shows an example of the device according to FIGS. 1 and 2 transmitted travel offer in the form of an MMS.

Fig. 1 and 2 show a device for sending offer data to customers, said offer data meet the criteria specified by the customer and transmitted to telecommunications terminals 1 of the customers. The device is described specifically using the example of sending travel offers, although it is clear that the objects are also other objects such. B. Kraft¬ vehicles, real estate, insurance or flight bookings can act. In particular, e.g. Travel catalogs with provider catalogs, tour operators with other service providers or manufacturers, dealers or senders of products of various kinds and travel agencies with retailers or the like are made equal.

In the exemplary embodiment, the apparatus contains three computers 2, 3 and 4 which are networked with one another and to which different functionalities are assigned. It contains the

Computer 2 of FIG. 2, a computing and processor part 5 and a memory part in the form a desired database 6, in which the customers can store their object requests 6a (FIG. 2) including the criteria defined by them and their customer-specific master data 6b. For this purpose, customers either require a one-time Internet access, which is shown here as a standard personal computer (PC) 7 and is connected to the computer 2 via the Internet schematically indicated by the reference numeral 8. As an input device, the usual keyboard of the PC 7 can be used. In the exemplary embodiment, a plurality of personal computers 7, 7a, 7b are connected to the computer 2 in order to indicate that, in principle, access to the computer 2 can be made from any Internet access. It is clear that it is the input device or the PC 7, 7a, 7b to a computer of a customer or a central, accessible to a variety of customers service providers, eg. B. a travel agency, can act. A customer can therefore also by email or in person to contact a travel agency and tell him his travel needs, after which the travel agency then accesses the device of FIG. 1 and 2.

The computer 3 connected via a connecting line 9 to the computer 2 is used according to the invention for the automatic search and evaluation of travel offers. For this purpose, FIG. 2 initially has a search section 10 which has a functionality which is largely comparable to that of a search engine. The search section 10 is connected for this purpose via the Internet indicated here by the reference numeral 11 to at least one offer database 12 in which a plurality of object offers is stored. This may preferably be a database operated by a service provider, which is regularly updated by regularly requesting special databases 12a, 12b (eg FTP server) provided by a plurality of tour operators and the object offers therein into the general offer database 12. Alternatively, the computer 3 but also via the Internet 11 all of the tour operators od. Like. Operated offer databases 12a, 12b query directly. In this case, the computer 3 is controlled by special software so that when searching the offer database (s) 12, 12a and 12b only "passt¬ de", ie those object offers that searches in all specified by the customer Criteria (eg departure date, place of departure and arrival, destination, duration of travel, etc.) agree with the respective object request or at least substantially fulfill these criteria.

In the most general case, the object offers ascertained in this way are read out by means of the search section 10 and then transmitted from the computer 3 via a connection line 14 to the computer 4, which has the functionality of a transmission or transmission means which has the matching object offers via an associated Telecommunications network to the specified by the customer telecommunication terminals 1 (Fig. 1) passes. For this purpose, the computer 4 has a transmission database 15 (FIG. 2) in which data sets 15a, 15b are stored, each of which contains an object offer determined by the computer 3 and to be sent to the customers. In addition, the transmission means or the computer 4 contains at least one transmit computer 16 connected to the transmit database 15, which serves to search the transmit database 15 for data records 15a, 15b to be sent, these data records 15a, 15b possibly into a data format required for the transmission umzufor¬ men and then forward the converted data sets to a dedicated computer 17a, 17b, 17c, 17d of an operator of a data or telecommunications network 19 or to an intermediate, shown only in Fig. 1 service provider 18a, 18b, from where from they are sent to the computer 17a to 17d of the responsible for the respective terminal 1 (mobile phone) network operator.

For example, the matching object offers could be sent via the Internet in the form of e-mails to the mail servers of providers of the customers. In this case, the mail servers or the customer PCs, by means of which the e-mails are retrieved from the mail servers, represent the terminals 1, and the telecommunications network 19 is the Internet. In order to make the customers independent of the Internet, it is alternatively and with particular advantage possible to use as terminals 1 mobile devices (mobile phones) of the customer and to submit the matching object offers in the form of at least one SMS (Short Message Service) to the mobile phone , in which case the telecommunications network 19 the mobile network of the respective Mobile phone network operator. Furthermore, it would be possible to transmit the object offers by fax to a fax connection specified by the customer. By far the best embodiment of the invention provides, however, to use as terminals 1 such phones that can also receive an MMS (Multimedia Messaging Service), and send the matching object offers in the form of at least one MMS. This results in the advantage that, in contrast to an SMS, image information which is normally pure text files contained in the offer database 12, 12a, 12b can also be admixed with image information, as explained in more detail below.

The e-mail addresses, telephone or fax numbers and data formats required for transmitting the object offers can be taken from the computer 3 by the customer's master data 6b stored in the desired data bank 6 of the computer 2. The in the transmission via SMS or MMS via a corresponding mobile network 19 to be considered network operators who may work with different data formats, resulting in the rule from the network operators assigned area codes. If so-called telephone number take-offs are possible when changing a network operator, the network operators must be identified in another way.

Hereinafter, further advantageous features of the invention with reference to FIG. 2 are explained in more detail:

A particularly advantageous variant of the described device provides to provide the computer 3 with a selection filter 20, the z. B. between the bids database 12, 12 a, 12 b or the search section 10 and the computer 4 is connected. This selection filter 20 is programmed in such a way that the object offers read from an offer data base 12, 12a, 12b are subjected to a selection process which runs according to rules individually determined by the customer, and only those matching object offers read out are actually forwarded to the computer 4 that meet the preselected rules. These rules may be z. B. that only the cheapest in at least one property object offers are allowed through. In this way, it is possible for the customer only the od in terms of price, location, family friendliness, travel time. The like. Cheapest offer to send or restrict the sent object offers at least on very few cheap offers.

According to a further, particularly preferred embodiment, the device described is provided with at least one text and / or image database 21 or networked. This text and / or image database 21 can, as indicated in Fig. 2, z. B. be part of the computer 3. Alternatively, however, this text and / or image database 21 can also be present at a separate location and be connected to the computer 3 and / or the computer 4 via connecting lines 22 and 23, which may be in particular Internet lines.

In the text and / or image database 21 further, belonging to the object offers and to be transmitted to the customer information can be stored. The

Query databases 12, 12a, 12b usually contain only a small amount of information about e.g. B. the location, the quality or the environment of the object offers underlying travel destinations. At most, the tour operators offer their Objekt¬ each a unique object code, by means of which the customer od. Like., The od only at a travel agency. Like. Visible, inform about more details of the travel offer and compare with their own special wishes can. The additional text and / or image information significantly increases the saleability and attractiveness of the object offers.

The invention uses this object code when creating the text and / or image database in such a way that for each existing object code numerous additional text and in particular image information in the text and / or image database 21 are stored. The image information consists in particular of images of the hotel and its surroundings, its premises or other interesting details. The further text and / or image information can be mixed in various ways with the object offers read from the offer database 12, 12a, 12b. One possibility is to connect the text and / or image database 21 with the search section 10 or the selection filter 20 in such a way that only addresses are added to the data records 15a, 15b read into the transmission database 15 which provide information in which Database and at which memory location in this database to find a particular record 15a, 15b further information can be found. It is assumed here that the information belonging to the addresses will be added to the sent e-mails, SMS or MMS only when the object offers are sent by the service provider 18a, 18b or the relevant network operator. Alternatively, it is possible to add existing text information in the text and / or image database 21 already to the data records 15a, 15b, while any image information as described be added later. In principle, however, it does not matter at what place and how the text and / or image database 21 is operated and when or at which point of the transmission process the further text and / or image information taken from the offer databases 12, 12a, 12b Object offers to be mixed.

Finally, the device according to the invention is preferably provided with an accounting system 24 or connected to such. In this case, the accounting system 24 is expediently connected via a connecting line 25 to the computer 2 and via a connecting line 26 to the computer 4.

The connecting lines between the various parts of the device can be designed differently depending on where these parts are arranged. It would be possible z. B., the computers 2, 3 and 4 at the same place and to connect locally by electrical lines directly to each other. Alternatively, the connecting lines 9, 14 between the computers 2, 3 and 4 and the connecting lines 22, 23 and / or 25, 26 but also regardless of where the components to be connected are spatially arranged, made via the Internet become. The same applies to the other lines 8, 11 and possibly additionally existing connection lines 27 between the computer 4 and the service providers 18a and 18b.

The described device is operated essentially as follows:

If a customer wants to book a trip and inform himself about existing offers, he chooses z. B. via a PC 7, 7a and 7b in the device, where he first passes to a homepage or start page 31 of the computer 2 as shown in FIG. The rectangles shown in FIG. 3 each indicate an invocable page of the internet presence. If this is a new customer, this is forwarded from the start page 31 to a page 32 where he enters his e-mail address, telephone number and / or mobile number and preferably agrees to the terms of service and a cancellation policy. In addition, the customer can ask for the delivery of promotional material. Also a personal password is entered. Subsequently, the customer is redirected to a page 33 where he indicates a preferred payment method. If the charges required for the use of the device are to be charged by direct debit, the customer must first enter his personal master data (name, address, etc.), sign a customary contract with the operator of the device and send it to the operator (page 34 in FIG. 3). If the billing z. B. via a provider, a network operator od. Like., The customer is prompted on another page 35, from his PC or mobile phone whose number he has specified on page 32, an e-mail or SMS to the operator to send. In this way, the operator can verify the identity of the customer.

After the above steps have been completed, the customer arrives at a page 36 where he can specify his object (travel) wishes. An example of this is shown in FIG. 4, wherein the design of the page 36, of course, can be chosen differently. Once all entries have been made and checked, this is confirmed with an OK command, which leads to a page 37 with which all entries are visible again be made. Parallel to this, all inputs, as indicated in FIG. 3 by dashed and double-dashed lines, are fed via an output line 38 to the desired database 6. If a correction of the specified object wishes is desired, these can be retrieved from the desired database 6 via the pages 36, 37 and corrected (arrow 39 in FIG. 3). The communication between the computer and processor part 5 and the desired database 6 is carried out in the manner commonly used in computers.

If in an individual case an old customer whose master data is already present in the desired database 6 can also go directly to page 37 using his password via the start page 31 to enter an additional travel request (arrow 40) or one already existing travel request to change (arrow 39) or page 36 call to enter a new travel request ben, if there is no current travel request from him anymore.

After the customer has entered an object or travel request into the desired database 6, the part of the device containing the computers 3 and 4 starts automatically with the work. This runs on the computer 3 z. B. periodic Endlos¬ process, on the one hand the request database 6 is queried for existing orders or object requests, on the other hand, the offer databases 12, 12a, 12b are searched in the desired intervals by the customer according to the object wishes ent¬ speaking object offers. The customer has z. For example, for the transmission of MMS messages, the period from January 1, 2004 to August 25, 2004 and as the interval of the MMS messages "weekly once" is given as Abreiseter¬ min (Figure 4). As a result, the computer 3 begins to search the offer databases 12, 12a and 12b, respectively, shortly before the respectively due notification for object offers. All object offers that match the entered travel destination with regard to travel destination, travel duration, departure date and other specified criteria are combined into a list. In the simplest case, these object offers are all forwarded to the customer. In a preferred procedure is in the computer 3 based on the Object codes attached object codes checked whether in the text and / or image database 21 more information regarding special requests such. B. type and location of the hotels, child friendliness, etc. and possibly pictures are available. This further information is preferably compiled by the operator of the database 21 and stored in the database 21, if possible for each travel destination and / or hotel offered by the tour operators. If text information is available, it is preferably added immediately to the object offers read, while image information, as explained above, is added later.

On the basis of the object offers from the offer databases 12, 12a, 12b and the further text information from the text and / or image database 21, it is preferably checked in the selection filter 20 whether the object offers correspond to all representations (FIG. 4) voiced by the customer or if possible to come close. For this purpose, the criteria to be compared and possibly special requests are transmitted to the selection filter 20 directly from the desired database 5 (eg via a connection line 41 in FIG. After this selection then remains depending on the desire only a cheapest object offer left, which is forwarded alone or possibly with a few, him close object offers to the computer 4. This transmission may also be made conditional upon the same offers being made to the customer before. This can be done by a query to the desired database 6, in which all in the period sent to the customer object offers z. B. stored on the basis of their object code. If the check shows that this is a previously sent offer, it will be held back, otherwise it will be forwarded to the customer. In this way, the customer is prevented from having to check the object offers sent to him, whether they are new or have been transmitted earlier.

The object offers passed by the selection filter 20 are stored in the broadcast database 15. The latter is checked regularly by the at least one transmitter computer 16 for new entries. If there is a new record 15a, 15b before, this is read out and, if necessary, transformed into a data format, which is required for the subsequent transmission process. This data record is then fed to the computer 17a to 17d of the relevant network operator, which operates the telecommunications network 19 assigned to the terminal 1 (eg customer's mobile) and contains the data record in the form of an SMS or, if the data record 15a, 15b, admixed images , transmitted in the form of an MMS. Alternatively, the untreated data records 15a, 15b are supplied to the service provider 18a, 18b, who in turn retrieves any existing images from the respective database, adds these images to the data records and then produces the required data format before the data records are sent to one of the computers 17a be supplied to 17d of the relevant network operator and sent by them to the customer.

The transmission database 15 and / or the transmission computer 16 is finally connected to the accounting system 24 via the connection line 26. The sending computer 16 can therefore send the accounting system 24 automatically any corresponding information for each successfully sent e-mail, SMS or MMS or the like. This information is used by the billing system 24, for example, via an Internet connection 42 or the like at a bank 43 of the customer or at an account of its network operator or the like for each e-mail, SMS or MMS sent a certain amount of money debit. The payment method agreed by the customer may be the billing system 24 z. B. in the request database 6, in which the master data 6b are stored, or the records 15a, 15b refer, if they are attached. The customer himself can z. B. on the basis of the e-mail address, mobile phone number. The like. Be identified, which is also the records 15 a, 15 b attached. Alternatively, the billing system 24 can be set up so that it sums the sent messages / costs per customer at predetermined intervals in the send database 15. It would also be possible to effect the flow of money by the network operator or by a seller of mobile phone contracts by bank transfer / check, in which case the network operator must calculate what proportion of the amounts collected by the customer he himself retains or to the operator of the device according to the invention pours. How a secure billing system is installed in individual cases, is in the Principle indifferent.

The sending of information from the transmission database 15 to the customer takes place, for example, at specific times which the customer can specify together with his object wishes (FIG. 4) and in the likewise predetermined intervals (eg daily, monthly, etc.). ). It is understood that the intervals and times for the various messages can be largely arbitrary. Of course, prior to sending each e-mail, SMS, MMS or the like, it is checked in each case whether new offers are available in the offer databases 12, 12a, 12b in order to update the records 15a, 15b if necessary.

An object offer sent to the customer by means of an MMS can for example be formulated in accordance with FIG. 5.

If the customer would like to accept an object offer, he or she can go to his travel agency with the relevant MMS or the like and book the trip according to the offer number indicated in FIG. 5. If, according to a preferred embodiment, the address of the web presence or the telephone number of the travel agency is specified in the offer MMS, via which the journey can be booked immediately, the customer can also contact the travel agency by telephone. Alternatively, the customer can finally send the travel agency an e-mail or the like with the respective offer number. In addition, the travel agency, possibly together with the customer present, via the PC 7 (Fig. 3) and reserved for the travel agency page 44, the object offer. Following the booking, the object request in the desired database 6 is deleted or marked as fulfilled.

As an alternative to the transmission of SMS or MMS, the submission of the object offers can also be made via an e-mail which may contain any image information, for example. For example, as an appendix. In this case, the operator of the device according to the invention z. B. know the bank data, so that a proper payment / Ab¬ calculation is possible. Advantages achieved by the invention consist in particular in the fact that the customer only receives those offers which correspond to his wishes or are at least very close. In addition, the query of the offer databases 12, 12a, 12b takes place not only once, but periodically, so that the probability of obtaining a suitable object offer is comparatively large. Furthermore, the customer can specify rules according to which the object offers read from the offer database 12, 12a, 12b are evaluated, weighted and selected. Finally, the customer receives without his own help, if necessary, those images of hotels od. Like. Transmitted, which he otherwise would have to pick out laboriously from catalogs or from the Internet. In addition, the booking process is largely automated. After the contract has been awarded by the customer in travel agencies or via the Internet, the travel agency can use the offer code and possibly further aids belonging to the project (eg the direct connection to the organizer booking system via page 44 in FIG. 3) quickly and without cumbersome Search processes in catalogs or the like. Make the booking.

The invention is not limited to the described embodiment, which could be modified in many ways. This applies both to the method described and to the device described. In particular, it is clear that each computer 2, 3 or 4, each transmit computer 16 and each database 6, 15 can be present multiple times to a large number of customers (eg 10,000) at high speed and more or less simultaneously to be able to serve. Furthermore, due to the possibilities offered by the Internet, in principle it does not matter where the various computers are. So it would be z. B. possible to arrange the computers 2, 3 and 4 in one and the same building or to distribute them to different places. In addition, the computers 2, 3 and 4 shown separately in FIG. 2 can of course also be components of a single mainframe, which combines all the functions described, in which case the individual computers 2, 3 and 4 represent parts of an overall system. It is also clear that the object wishes or object offers shown in FIGS. 4 and 5 can have a completely different appearance if they are objects other than travel. It can be z. For example, the text and / or image Database, especially when it comes to the booking of normal flights or the ordering of items, also completely missing. Finally, it is understood that the various features can also be used in combinations other than those shown and described.

Claims

claims

1. A method for automatically sending offer data to customers concerning object requests that meet criteria specified by the customer, to telecommunication terminals (1) of the customers, wherein the object requests (6a) including the specified criteria together with associated master data (6b) the customer in at least one desired database (6) are stored, a plurality of different object offers in at least one offer database (12, 12a, 12b) is stored, the offer database (12, 12a, 12b) for matching, with the object wishes (6a ) is searched substantially matching object offers and the matching object offers via a telecommunications network (19) are automatically transmitted to the customer-specific terminals (1).

2. The method according to claim 1, characterized in that the matching Objekt¬ offers are transmitted to the customer specific terminals (1) in the form of mobile devices.

3. The method according to claim 2, characterized in that the transmission of an object offer in the form of an MMS, SMS or e-mail or by fax.

4. The method according to any one of claims 1 to 3, characterized in that the matching object offers before the transmission to the customer after specified

Rules subjected to a selection process and only the specified rules fulfilling object offers are transmitted to the customer.

5. The method according to any one of claims 1 to 4, characterized in that the object offers are transmitted at predetermined times to the customer.

6. The method according to any one of claims 1 to 5, characterized in that the search of the offer database (12, 12a, 12b) and the notification of the matching object offers to the customer is repeated at preselected time intervals.

7. The method according to any one of claims 4 to 6, characterized in that after each leading to a plurality of matching object offers leading search of the offer database (12, 12a, 12b) to the customer only those object offers are transmitted in at least one selected property on cheapest.

8. The method according to any one of claims 1 to 7, characterized in that stored in an additional text and / or image database (21) further, the object offers beff¬ fende text and / or image information and transferred to the customer medium object offers this further information to be admixed.

9. The method according to claim 8, characterized in that only such object offers are transmitted to the customers, to which in the text and / or image database more information is available.

10. The method according to claim 8 or 9, characterized in that in the offer database (12, 12a, 12b) stored object offers each an object code is assigned and the admixing of the further information is performed using this object code.

11. The method according to any one of claims 1 to 10, characterized in that each transmission of an object offer to a customer automatically a billing system (24) is communicated.

12. A device for automatically sending offer data to customers regarding object requests (6a), which meet customer-defined criteria, to telecommunications terminals (1) of the customer, comprising: a desired database (6) in which the object requests (6a) including the at least one input device for inputting the object requests (6a), criteria and master data (6b) into the desired database (6), at least one offer database (12, 12a, 12b), in of the a plurality of different object offers can be stored, at least one with the desired database (6) and the offer database (12, 12a, 12b) zusammen¬ acting computer (3) for automatically searching the offer database (12, 12a, 12b) for matching, with the object wishes (6a) substantially matching object offers, and transmission means (4) connected to the computer (3) for automatic transmission of the matching object offers to the terminals (1) via a telecommunications network (19).

13. The apparatus according to claim 12, characterized in that the terminals (1) are mobile devices.

14. The apparatus according to claim 13, characterized in that the Übertragungs¬ medium (4) for transmitting the matching object offers to the customer by SMS, MMS, e-mail or fax via a corresponding data communication network (19) are set up.

15. Device according to one of claims 12 to 14, characterized in that between the offer database (12, 12a, 12b) and the transmission means (4), a selection filter (20) is connected to from the offer database (12, 12a, 12b) Submitted object offers to subordinate a selection process according to defined rules and to pass only object offers satisfying the rules to the transmission means (4).

16. The apparatus according to claim 15, characterized in that the selection filter (20) is arranged for selecting a favorable in at least one property object supply.

17. Device according to one of claims 12 to 16, characterized in that the transmission means (4) have a transmission database (15) for storing data sets (15a, 15b), each one of the computer (3) determined, to the customer shipping object offer include.

18. The apparatus according to claim 17, characterized in that the Übertragungs¬ medium (4) at least one, with the transmit database (15) connected transmitters (16), which is adapted to send the transmit database (15) after the data sets (15a, 15b) to transform these data sets (15a, 15b) into a data format required for the dispatch and the transformed data records to a dedicated computer (17a to 17d) of an associated mobile network operator or to an intermediary service provider (18a, 18b) forward.

19. Device according to one of claims 12 to 18, characterized in that it comprises at least one text and / or image database (21), in the further, belonging to the object offers, the object offers transmitted to the customer and text-attachable / or image information can be stored.

20. The apparatus according to claim 19, characterized in that the text and / or image database (21) is so connected to the computer (3) that in the

Transmit database (15) records (15a, 15b) stored at least addresses of associated, in the text and / or image database (21) stored text and / or image information.

21. The device according to spoke 19 or 20, characterized in that the Sende¬ computer (16) is arranged so that it to the computers (17 a to 17 d) of the mobile radio network operator or to the service providers (18 a, 18 b) forwarded at least the associated, from the text and / or image database (21) read text information.

22. Device according to one of claims 18 to 21, characterized in that the transmitting computer (16) with a to the desired database (6) connected accounting system (24) is connected.

23. Device according to one of claims 12 to 22, characterized in that the input device is a keyboard which is connected to a computer (7, 7a, 7b) of a customer or a central office accessible to a large number of customers.

24. Device according to one of claims 12 to 23, characterized in that at least the offer database (12, 12a, 12b) and the service providers (18a, 18b) or mobile network operators via the Internet (11, 27) to the other parts of the Vor ¬ direction are connected.

25. Device according to one of claims 12 to 24, characterized in that the input device is a computer (2) assigned to the desired database (6), the computer

(3), the transmission database (15) and the transmitting computer (16) are connected via the Internet.