WO2004086910A1

WO2004086910A1 - Seat with advertisement information

Info

Publication number: WO2004086910A1
Application number: PCT/JP2003/003958
Authority: WO
Inventors: Mitsuhiko Akizuki; Akira Mashima; Kenichi Suzuki; Ryoji Kurosawa
Original assignee: Suminoe Textile Co., Ltd.
Priority date: 2003-03-28
Filing date: 2003-03-28
Publication date: 2004-10-14
Also published as: AU2003236189A1

Abstract

A seat for a vehicle with advertisement information set on the body of the vehicle such as a commuter train and a bus, comprising seat bottoms (2) having skin materials (10) expressing advertisement information (A) detachably installed on seat bottom cushions (9), seat backs (3) having skin materials (15) expressing the advertisement information (A) detachably installed on the seat back cushions (14), and a seat frame (1) vertically supporting the seat backs (3) installed at the rear parts of the seat bottoms (2), whereby since the seat itself allowing the skin materials to be easily replaced is used as the medium of advertisement, an excellent appealing capability as the advertisement can be provided and, particularly when a commodity is a high quality one, a high quality image well matching the commodity can be provided to a viewer in a car or in a place where a large number of people gather and seat for a specified time without changing a seated position.

Description

Details Seats with advertising information

The present invention relates to seats for vehicles installed in cars such as trains and buses, and seats such as chaise lounges placed in public places such as airport entrance bees, stores, hotels, hospitals, and cinema lobbies. This relates to a seat provided with advertising information that converts advertising information into a function as an advertising medium. Background art

In trains and buses, passengers stay in their vehicles for a certain period of time without changing their position, creating a situation where they can see advertisements naturally and have high advertising effectiveness. For this reason, for example, advertisements for various products such as books such as magazines, cosmetics, and automobiles are provided on walls in cars. Conventional general advertisements are simply printed on sheets of paper, so-called leaflets, which are attached to walls or hung using various fixtures.

On the other hand, the seats for vehicles installed on trains and buses, etc., become worn and stained when many passengers are seated. In the case of a worn or dirty seat that has been used for a long time in this way, many bolts and nuts that fix the opening edge of the skin of the seat have been removed before the skin is replaced. . The replacement period for this skin material is generally about 5 to 6 years, and some long ones are about 10 years.

Chairs such as sofas installed in airport lobbies, hotels, cinemas, theaters, concert venues, and other lobbies have been worn and stained on the surface of their seats, and their skins have been replaced after many years of use. Was. Such chairs, such as sofas, were often noticed that they were dirty or scratched, so there were many occasions to replace their skin materials more than for vehicle seats. The conventional advertisements in vehicles such as trains and buses, as described above, have the problem that, because all advertisements are similar leaflet-like advertisements, they are poorly appealing among many advertisements. Was. Another problem was that the advertising medium itself was very cheap, especially when the product was a high-end product and often did not fit the image.

On the other hand, in long seats such as trains and buses, when passengers were not sitting, large spaces were wasted. In view of this, the inventors of the present invention have devised that, starting with this long sheet, the sofa itself or a seat on which many people sit without changing their positions for a certain period of time can be used as an advertising medium. However, as described above, the present invention has a problem that a great deal of labor is required for a long time because a large number of bolts and nuts need to be removed when replacing the seat skin material. It has been created to solve the above-mentioned problems. In other words, an object of the present invention is to use the seat itself in which the skin material can be easily replaced as an advertising medium, so that it can be used as an advertisement in a car or in a place where a large number of people gather and sit for a fixed period of time without changing their position. It is an object of the present invention to provide a seat that has excellent appealing power and has advertisement information that can be given to a person who has a high-quality image that suits the product, especially when the product is a high-quality product. Disclosure of the invention

ADVANTAGE OF THE INVENTION According to this invention, the seat bottom in which the skin material expressing the advertising information was detachably attached to the seat bottom cushion, and the skin material expressing the advertising information was detachably attached to the seat back cushion. A seat provided with advertisement information, comprising: a seat back attached to the vehicle; and a seat frame that supports the seat back so as to be erected on the seat bottom.

The seat is placed on the floor where the contents of the advertising information expressed on the skin material attached to the seat bottom and the power sheets expressing the related advertising information are spread. It is preferable that It is preferable that the seat be installed on a floor on which the content of the advertising information expressed on the skin material attached to the seat back and the power unit expressing the related advertising information are spread.

The seat provided with the advertisement information of the present invention is a vehicle seat to be installed on the body of a vehicle such as a commuter train or a bus, and is provided with the advertisement information (A) for the seat bottom cushion (9). Seat material (15) that expresses advertising information (A) can be attached to and detached from the seat bottom (2) and the seat back cushion (14) with the skin material (10) detachably attached to it. And a seat frame (1) that supports the seat back (3) so as to be erected on the seat bottom (2). For example, the vehicle seat is a multi-seat long seat (4) installed horizontally long along the inner wall (W) of the vehicle.

According to the configuration of the present invention, a seat installed in a vehicle such as a commuter train or a bus, or a seat itself on which a person sits, such as in a waiting room or the like, is provided with an advertising function so that the seat can be held for a certain period of time. This makes it possible to create a situation in which an advertisement can be viewed naturally for a passenger or the like who is sitting without changing their location, thereby enhancing the effect of providing information. Since the skin material (10, 15) expressing the advertising information (A) is detachably attached to the seat bottom (2) or seat back (3), another advertisement after a predetermined period of advertising ends. It can be easily replaced with a skin material (10, 15) that expresses the advertising information (A). Thus, a single seat can provide many corporate advertising information (A), and can clearly impress the advertising information (A) to passengers and occupants.

The contents of the advertisement information (A) expressed on the skin material (10) of the seat bottom (2) and the advertisement information (A) expressed on the skin material (15) of the seat back (3) are integrated. It was done.

By installing the seats on the floor where the contents of the advertising information expressed on the skin material attached to the seat bottom and the seat back and the related advertising information are spread, a larger space is provided. Advertising can be expressed in The skin material (10, 15) is a material obtained by printing the advertising information (A) on a material fabric by a ink jet method.

The content of the advertising information (A), which is expressed in the skin material (10) of the seat bottom (2) and the skin material (15) of the seat back (3), is integrated into the conventional vehicle. A large area advertising expression, which was impossible with hanging advertisements, is now possible. Therefore, a highly appealing advertising effect can be achieved. The skin material (10, 15) in which the advertising information (A) is imprinted with a colorant on the material fabric by the ink jet method is colored up to the root of the fiber, so that the advertising information (A) can be clearly reproduced. Can be expressed. In addition, even if the surface is worn and dirty after many years of use, the advertising effect is unlikely to decrease.

The skin material (10) is formed in a bag shape so as to cover the seat bottom cushion (9), and an opening edge of the skin material (10) is formed on the back of the seat bottom (2). It is detachably attached to this plate (12) via an engagement tool (13). Further, the skin material (15) is formed in a bag shape so as to cover the seat knock cushion (14), and an opening edge of the skin material (15) is formed on the seat back (3). It is detachably attached to the backing plate (17) via an engagement tool (13).

Since the skin material (10, 15) can be easily exchanged for the seat back (3) or the seat bottom (2), the advertisement information which needs to be exchanged in a short time (A) The skin material (10, 15) that expresses can be replaced at low cost. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is an overall perspective view showing an embodiment of a seven-seat long seat that is horizontally installed along an inner wall of a body for a commuter train provided with a seat having advertising information according to the present invention.

FIG. 2 is a side sectional view showing a seat provided with advertisement information.

FIG. 3 is an enlarged sectional view showing the seat bottom. FIG. 4 is an enlarged sectional view showing the seat back.

FIG. 5 is a perspective view showing a state in which large advertisement information is expressed on a seat provided with the advertisement information of the present invention.

FIG. 6 is a perspective view showing another embodiment in which the seat provided with the advertisement information of the present invention is applied to a single seat such as a bus.

FIG. 7 is an exploded perspective view showing another embodiment of a seat provided with advertisement information. FIG. 8 is a cross-sectional view showing another embodiment of a seat provided with advertisement information. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is an overall perspective view showing an embodiment of a seven-seat long seat that is horizontally installed along an inner wall of a body of a commuter train provided with a seat having advertising information according to the present invention. FIG. 2 is a side sectional view showing a seat provided with advertisement information. FIG. 3 is an enlarged sectional view showing the seat bottom. FIG. 4 is an enlarged sectional view showing the seat back.

In the illustrated example, the seat provided with the advertisement information of the present invention is mounted on a seat frame 1 having a predetermined length and removably placed on a seat frame 1 having a predetermined length. It is configured as a so-called long sheet 4 comprising a seat back 3 formed to a length. The seat frame 1 is composed of two columns 5, 6; a frame 7 fixed and mounted on the upper surfaces of the columns 5, 6; and a ventilation plate having a number of holes through which warm air for heating passes. 8

A seat bottom cushion 9 forming the seat bottom 2 is placed on the upper surface of the frame 7 of the seat frame 1. As shown in FIGS. 2 and 3, the seat bottom cushion 9 is obtained by integrally molding a skin material 10, a pad 11, and a backing plate 12.

Note that the seat bottom cushion 9 can also be formed independently and individually for each seat unit by the above-described integral molding. This The seat bottom cushions 9, which are independent for each seat unit, have a three-dimensional shape with irregularities to hold one occupant.

The seat bottom cushion 9 configured as described above is placed on the frame 7 of the seat frame 1 and is detachably attached via an engaging tool (not shown) to form the seat bottom 2. I do. A skin material 10 formed in a bag shape so as to cover the seat bottom cushion 9 is provided with an engaging member 1 that is formed by engaging an opening edge of the skin material 10 with a backing plate 12 at the bottom of the seat bottom cushion 9. It can be attached detachably via 3.

This engaging member 13 is, for example, a member that easily locks two types of materials, such as a synthetic fiber loop and a hook, and requires a predetermined force or more to separate them. It is provided at a predetermined interval on the backing plate 12 at the bottom of the seat bottom cushion 9, and the engaging member 13 is also provided on the opening edge of the skin material 10. In addition, it is also possible to use an engagement tool 13 that can be easily attached and detached, such as a hook. As described above, since the skin material 10 can be easily replaced with the seat bottom cushion 9, the skin material 10 expressing the advertising information A that needs to be replaced in a short period of time is low cost. Can be replaced at

On the other hand, a seat back cushion 14 manufactured separately from the seat bottom cushion 9 is detachably attached to the inner wall W of the vehicle body. As with the seat bottom cushion 9 described above, the seat back cushion 14 also includes a skin material 15, a pad 16 and a backing plate 17, each of which is individually and individually provided for each seating unit. The skin material 15 formed into a bag shape so as to cover the seat back cushion 14 is formed by integral molding, as in the case of the seat bottom cushion 9. The opening edge of the skin material 15 is detachably attached to the backing plate 17 of the seat back cushion 14 via the engaging member 13.

FIG. 5 is a perspective view showing a mode in which large advertisement information is expressed on a seat provided with the advertisement information of the present invention. The skin materials 10 and 15 of the present invention are obtained by printing various kinds of advertisement information A on a base material by a colorant using an ink jet method. The means for forming the advertisement information A on the skin material 10 is not limited to the ink jet printing. However, even if the surface is worn or stained after many years of use, it is desirable that the fiber be colored to the root of the fiber so that the advertising effect does not decrease and a clear advertising effect can be maintained. The advertisement information A in the illustrated example is expressed as “ABC”, but this includes not only characters but also figures and symbols as long as they function as advertisements.

Advertisement information of advertisement information A expressed on seat covering materials 10 and 15 can be used for product advertisement, service advertisement, event advertisement, company name advertisement or information advertisement by making full use of multiple or large areas. Not limited to this, it is possible to foster an aesthetic atmosphere and image with a pattern with excellent color sense. In this way, the advertisement information A is expressed on the seat bottom 2 and the seat back 3 of the mouth seat 4 installed on the commuter train ゃ route bus, etc. The integrated information of the advertisement information A enables the expression of advertisements in a large area, which was impossible with the conventional hanging advertisement of vehicles. Therefore, a highly appealing advertising effect can be achieved.

In addition, since the skin materials 10 and 15 expressing the advertisement information A are detachably attached to the seat bottom 2 or the seat back 3, another advertisement is required after the advertisement for a predetermined period. It can be replaced with skin materials 10 and 15 expressing information A. Therefore, a single seat can provide advertisement information A for many companies, and can clearly impress the advertisement information A to passengers and occupants.

In the seat provided with the advertisement information of the present invention, the skin materials 10 and 15 can be exchanged in a short period of time. Therefore, while maintaining the effect of the antibacterial treatment applied to the skin materials 10 and 15, It can be replaced with the antibacterial treated skin materials 10 and 15. Therefore, it is possible to always sit on a sanitary seat that has been treated with antibacterial treatment, thereby improving the sanitary surface. Furthermore, as described above, the use period of the skin materials 10 and 15 has been shortened. Various functional processing such as deodorization can be performed.

FIG. 6 is a perspective view showing another embodiment in which the seat provided with the advertisement information of the present invention is applied to a single seat such as a bus. FIG. 7 is an exploded perspective view showing another embodiment of a seat provided with advertisement information. FIG. 8 is a sectional view showing another embodiment of the seat provided with the advertisement information.

The seat provided with the advertisement information of the present invention does not necessarily need to be installed in a multi-seat seat such as a long seat 4 installed on a commuter train or a route bus, and can be used for a single seat. It is. The seat 21 includes a seat bottom 22, a seat back 23, a seat bottom frame 24, and a seat back frame 25.

The seat bottom frame 24 is composed of front and rear cross legs 28 and 17 supporting the front legs 26 and rear legs 27, and front and rear cross pipes 28 at the left and right ends. The left and right side frames 29 are supported. As described above, the seat bottom 22 is composed of the seat bottom cushion 30, the backing plate 31 on the back surface thereof, and the skin material 32 that detachably covers the surface of the seat bottom cushion 30. Things.

In the same manner as described above, the bag-shaped skin material 34 can be easily replaced with the seat back cushion 33.

The present invention is not limited to the above-described embodiment of the vehicle seat, and the information of the advertisement is expressed on the respective skin materials on the seat bottom (cushion) and the seat back (backrest) described above. The present invention is not limited to the above-described embodiment of the present invention. Of course, it can be changed.

Further, the vehicle is not limited to a railcar or a bus, but can be applied to a seat of a vehicle such as an aircraft or a ship, and various modifications can be made without departing from the gist of the present invention. Industrial applicability

As described above, the seat provided with the advertisement information according to the present invention can be provided by providing an advertisement function to a seat installed in a vehicle such as a commuter train or a bus, or a seat itself on which a person sits, such as a mouth bee or a waiting room. However, because the user sits without changing their position for a certain period of time, the situation of watching advertisements is created naturally, and the effect of providing information can be enhanced.

In addition, since a skin material expressing advertising information is detachably attached to each seat, it can be replaced with a skin material expressing advertising information of ^ after a predetermined period of advertising is completed. Many seats can provide advertising information for many companies, which can lead to efficient advertising effects.

In particular, the characters and pictures related to the advertising information are clearly expressed on the skin material, so that the letters and pictures representing the brand name and the product itself can be emphasized. Therefore, it is possible to make a strong impression on the viewer, so that it can be noticed among many advertisements installed in the car, and the appeal effect can be enhanced.

Furthermore, as for the skin material, since the skin material expressing the advertising information that needs to be replaced in a short period of time is replaced at a low cost, it is possible to always sit on a new seat. For example, it can be replaced with the next new skin material within the period during which the antibacterial effect is maintained, which can be expected in terms of hygiene.

Claims

The scope of the claims

1. Seat bottom with detachable skin material that expresses advertising information on the seat bottom cushion,

A seat back that attaches and detaches a skin material expressing advertising information to the seat back cushion,

A seat frame for supporting the seat back so as to be erected on the seat bottom;

A seat provided with advertising information, comprising:

2. The advertisement according to claim 1, wherein the seat is installed on a floor laid with a carpet that expresses contents of advertisement information expressed on a skin material attached to the seat bottom and related advertisement information. Seats with information.

3. The advertisement according to claim 1, wherein the seat is installed on a floor covered with a carpet that expresses the contents of advertisement information expressed on a skin material attached to the seat back and related advertisement information. Seats with information.

4. Vehicle seats installed on the body of vehicles such as commuter trains and buses. A seat material (10) that expresses advertising information (A) can be detachably attached to the seat bottom cushion (9). With the seat bottom (2) attached,

A seat back (3) with a skin material (15) expressing advertising information (A) removably attached to the seat back case (14),

A seat frame (1) for supporting the seat back (3) so as to be erected on the seat bottom (2);

A seat provided with advertising information, comprising:

5. The seat provided with the advertisement information according to claim 4, wherein the vehicle seat is a long seat (4) for a plurality of persons installed horizontally long along an inner wall (W) of the vehicle body. .

6. Advertising information (A) expressed on the skin material (10) of the seat bottom (2) and advertisement information (A) expressed on the skin material (15) of the seatback (3) The seat provided with the advertising information according to claim 4 or 5, wherein the content of the seat is integrated.

7. The skin material (10, 15) is a material obtained by printing advertising information (A) by printing a colorant on a material fabric by an ink jet method. Seat with advertising information.

8. The skin material (10) is formed in a bag shape so as to cover the seat potom cushion (9), and an opening edge of the skin material (10) is formed on the seat bottom (2). The seat provided with the advertising information according to claim 4, 5, 6 or 7, wherein the seat is detachably attached to the backing plate (12) via an engagement tool (13).

9. The skin material (15) is formed in a bag shape so as to cover the seat back cushion (14), and the opening edge of the skin material (15) is formed in the seat back (3). The advertisement information according to claim 4, 5, 6, 7 or 8 is detachably attached to the backing plate (17) of the above) via an engagement tool (13). Equipped seats.