WO2004084163A1 - Accessoires d'eclairage publicitaire - Google Patents

Accessoires d'eclairage publicitaire Download PDF

Info

Publication number
WO2004084163A1
WO2004084163A1 PCT/GB2004/001151 GB2004001151W WO2004084163A1 WO 2004084163 A1 WO2004084163 A1 WO 2004084163A1 GB 2004001151 W GB2004001151 W GB 2004001151W WO 2004084163 A1 WO2004084163 A1 WO 2004084163A1
Authority
WO
WIPO (PCT)
Prior art keywords
light
accessory
promotional
product
accessory according
Prior art date
Application number
PCT/GB2004/001151
Other languages
English (en)
Inventor
Michael Cantwell
Przemyslaw Alexander Wos
Original Assignee
Michael Cantwell
Przemyslaw Alexander Wos
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Michael Cantwell, Przemyslaw Alexander Wos filed Critical Michael Cantwell
Publication of WO2004084163A1 publication Critical patent/WO2004084163A1/fr

Links

Classifications

    • FMECHANICAL ENGINEERING; LIGHTING; HEATING; WEAPONS; BLASTING
    • F21LIGHTING
    • F21SNON-PORTABLE LIGHTING DEVICES; SYSTEMS THEREOF; VEHICLE LIGHTING DEVICES SPECIALLY ADAPTED FOR VEHICLE EXTERIORS
    • F21S6/00Lighting devices intended to be free-standing
    • F21S6/002Table lamps, e.g. for ambient lighting
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D23/00Details of bottles or jars not otherwise provided for
    • FMECHANICAL ENGINEERING; LIGHTING; HEATING; WEAPONS; BLASTING
    • F21LIGHTING
    • F21VFUNCTIONAL FEATURES OR DETAILS OF LIGHTING DEVICES OR SYSTEMS THEREOF; STRUCTURAL COMBINATIONS OF LIGHTING DEVICES WITH OTHER ARTICLES, NOT OTHERWISE PROVIDED FOR
    • F21V33/00Structural combinations of lighting devices with other articles, not otherwise provided for
    • F21V33/0004Personal or domestic articles
    • F21V33/0024Household or table equipment
    • F21V33/0036Table-ware or table equipment, e.g. dishes, cutlery or trays
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00Decoration means, markings, information elements, contents indicators
    • B65D2203/12Audible, olfactory or visual signalling means
    • FMECHANICAL ENGINEERING; LIGHTING; HEATING; WEAPONS; BLASTING
    • F21LIGHTING
    • F21SNON-PORTABLE LIGHTING DEVICES; SYSTEMS THEREOF; VEHICLE LIGHTING DEVICES SPECIALLY ADAPTED FOR VEHICLE EXTERIORS
    • F21S6/00Lighting devices intended to be free-standing
    • FMECHANICAL ENGINEERING; LIGHTING; HEATING; WEAPONS; BLASTING
    • F21LIGHTING
    • F21VFUNCTIONAL FEATURES OR DETAILS OF LIGHTING DEVICES OR SYSTEMS THEREOF; STRUCTURAL COMBINATIONS OF LIGHTING DEVICES WITH OTHER ARTICLES, NOT OTHERWISE PROVIDED FOR
    • F21V23/00Arrangement of electric circuit elements in or on lighting devices
    • F21V23/04Arrangement of electric circuit elements in or on lighting devices the elements being switches
    • F21V23/0442Arrangement of electric circuit elements in or on lighting devices the elements being switches activated by means of a sensor, e.g. motion or photodetectors
    • FMECHANICAL ENGINEERING; LIGHTING; HEATING; WEAPONS; BLASTING
    • F21LIGHTING
    • F21YINDEXING SCHEME ASSOCIATED WITH SUBCLASSES F21K, F21L, F21S and F21V, RELATING TO THE FORM OR THE KIND OF THE LIGHT SOURCES OR OF THE COLOUR OF THE LIGHT EMITTED
    • F21Y2115/00Light-generating elements of semiconductor light sources
    • F21Y2115/10Light-emitting diodes [LED]

Definitions

  • This invention relates to promotional light accessories for mounting on products.
  • a promotional light accessory for mounting on a product, the accessory comprising a light source and mounting means for mounting the accessory on a product.
  • Such an accessory can be useful in advertising, promoting or otherwise drawing attention to the product on which the accessory is mounted.
  • the accessory will be used on products displayed in a retail shop such as a supermarket.
  • the accessory is especially suited for use where the product is food or drink, particularly drink.
  • the mounting means may comprise a receiving portion for receiving at least part of a product on which the device is mounted.
  • product is used broadly and in at least some cases the term product may include packaging in which the goods are sold or displayed, in such cases it may be part of the packaging on which the device is mounted.
  • the product may comprise a container and the receiving portion of the accessory may be arranged for receiving part of the container.
  • the accessory need not necessarily be rigidly mounted to the respective product and thus in some instances “mounting” might consist of the accessory loosely fitting over a portion of the product.
  • the light accessory is arranged for mounting on a bottle.
  • the receiving portion may be arranged to receive a top portion of a bottle.
  • the light accessory may be a bottle top light accessory.
  • the light accessory may be arranged as a cap for placing over, for example, a bottle top. It is particularly envisaged that the accessory will be mounted on a bottle top of a bottle of a spirit such as vodka.
  • the light accessory will be arranged for mounting on a complete product including any necessary packaging, and thus for example, the accessory may be arranged to be mounted on a conventional bottle over a conventional bottle top. In other cases however the accessory may also perform a packaging function, for example the accessory may act as a bottle top for capping a bottle in place of a conventional bottle top.
  • the accessory may comprise one or more batteries as a power source.
  • the light source may comprise a Light Emitting Diode (LED).
  • the accessory may comprise a control unit, for example comprising a microprocessor, for controlling the operation of the light source.
  • the control unit may be arranged to cause the light source to flash in operation.
  • the accessory may comprise light sensing means and be arranged so that emission of light from the light source is controlled in dependence on a output from the light sensing means.
  • the light sensing means may comprise a light sensor and the control unit may be arranged for receiving signals from the light sensor and controlling the light source in dependence on the received signals.
  • the light sensing means will be arranged so that the light source only emits light when the light falling on the sensing means is above a predetermined level. This can be useful as it can save battery energy by virtue of the light source not drawing current when the accessory is in darkness, for example if packaged in a box during transit or on a shop shelf at night.
  • control units could be provided for controlling the light source in dependence on the output of the light sensor and for causing the light source to flash, but the most efficient construction makes use of a single control unit.
  • the accessory may comprise light distributing means for distributing light from the light source to the exterior of the accessory.
  • the accessory may comprise a plurality of light channels for channelling light from the light source to the exterior of the accessory in a plurality of different directions.
  • the light channels may be arranged as the spokes of a wheel from a central hub.
  • the central hub may comprise a recess for receiving the light source.
  • the accessory may comprise a main body having a recess which acts as the receiving portion.
  • the main body of the accessory may comprise a display portion from which light from the light source is emitted in use.
  • the display portion may be externally shaped as a dome.
  • the main body of the accessory may be of plastics material.
  • the main body and light channels may be moulded as a single piece.
  • the accessory may include light reflecting means arranged to direct light from the light source in a preferred direction or directions.
  • the reflecting means may be arranged to direct light from the light source towards the light channels and/or may direct light away from a base of the accessory that is for mounting on a product.
  • the reflecting means may be arranged to direct light from the source so as to be emitted from the display portion.
  • the light reflecting means may be a reflective coating on structure of the accessory, and may be such a coating on structure of the accessory around the light source and on the side of the light source remote from a light-emitting surface of the light portion.
  • an article comprising a product and a promotional accessory of the type defined above mounted on the product.
  • a bottle and accessory assembly comprising a bottle and a bottle top light accessory mounted on the bottle, the bottle top light accessory comprising a light source and a receiving portion which receives a top portion of the bottle.
  • a method of promoting a product comprising the step of mounting a light on the product.
  • a method of promoting a product comprising the step of mounting a promotional light accessory on the product.
  • Figure 1 is a schematic section through a bottle top light accessory
  • Figure 2 is an exploded view of the components of the bottle top light accessory of Figure 1 ;
  • Figure 3 is a reverse exploded view of the bottle top light accessory shown in Figure 2
  • Figure 4A is a plan view of a main body of the light accessory shown in
  • Figure 4B is a section on line INB - IVB of the main body shown in Figure 4A;
  • Figure 4C is a side view of the main body shown in Figure 4A;
  • Figure 4D is an underside plan view of the main body shown in Figure 4A;
  • Figure 4E is a section on line IVE - IVE of the main body shown in Figure 4D;
  • Figure 4F is a perspective view of the main body shown in Figure 4A.
  • Figure 4G is an underside perspective view of the main body shown in Figure 4A.
  • Figure 1 shows a bottle top light accessory 1 which is mounted on the top of a bottle 2, only part of which is schematically indicated (by dotted lines) in Figure 1.
  • the bottle light accessory 1 can be used as a promotional light accessory in the sense that it can serve to draw attention to a product on which it is mounted.
  • the product is a bottle 2 containing a spirit such as vodka. Attention is drawn to the product by virtue of the light accessory emitting light as will be explained in more detail below.
  • the bottle top light accessory 1 is mounted on the bottle 2 by virtue of sitting relatively loosely on the cap of the bottle 2.
  • the bottle top light accessory 1 comprises a main body 3 moulded in one piece from plastics material. This main body 3 can be seen with the other components of the device 1 in Figures 1 to 3 and is shown alone in more detail in Figures 4A to 4G.
  • the light accessory 1 comprises a PCB (printed circuit board) module 4 and a closure plate 5.
  • the device can be seen in its assembled state, where the PCB module 4 is disposed within a housing portion 31 of the main body 3.
  • the closure plate 5 is also disposed in the main body 3 and with its peripheral edge resting on a circumferential rebate 32.
  • the light accessory 1 is assembled as shown in Figure 1 with the closure plate 5 sitting on the rebate 32, the light accessory 1 as a whole is a sealed unit with the PCB module 4 encapsulated in the housing portion 31.
  • the PCB module 4 comprises an LED 41 which acts as a light source, a pair of batteries 42 of the same general type that are used in electronic watches, a microprocessor (not shown) arranged to act as a control unit, and a light sensor 43 for sensing the ambient light in which the light accessory 1 is disposed.
  • the microprocessor (not shown) controls the illumination provided by the LED 41 so that the light accessory 1 gives out light in the desired way.
  • the microprocessor is used to cause the LED 41 to flash on and off with a desired frequency.
  • the output from the light sensor 43 is also fed to the microprocessor and the accessory 1 is arranged so that the LED 41 will only be caused to emit light when the light sensed by the light sensor 43 is above a predetermined level.
  • This feature is useful since it means that the LED 41 should not emit light when the light accessory 1 is in darkness, for example because it is packed in a storage box or is in a shop at night time where no external light is present. Of course, this can conserve battery energy so that the device continues to function for as long as is possible when the appropriate ambient light conditions are present.
  • the main body 3 of the bottle top light accessory will now be described in more detail with particular reference to Figures 4A to 4F.
  • the main body 3 is generally cylindrical and has a domed upper portion 33 which acts as a display portion, in that light from the LED 41 issues from this portion of the main body 3.
  • the main body 3 is moulded in a single piece from plastics material which has the necessary characteristics to allow light from the LED 41 to escape to the surroundings.
  • the plastics material might be described as translucent.
  • the main body 3 is arranged to distribute light from the LED 41 in order to control the pattern in which light escapes.
  • four light channels 34 are provided and these project radially outwards from a hub portion 35.
  • the hub portion 35 has a recess 36 that accommodates the LED 41 in the assembled device.
  • the light channels 34 are provided in the domed portion 33 of the main body 3.
  • the domed portion 33 of the main body 3 can be considered to have two main parts. The first is an upper solid part 33a where there is plastics material from the LED receiving recess 36 all the way to the exterior of the domed portion 33 in all directions.
  • the second is a lower part 33b where there is no plastics material between the hub portion 35 and the exterior wall of the dome 37, except for the four light channels 34.
  • the LED 41 is chosen so that light emits from it most strongly from what might be described as its lower region, i.e. that part which is at the level of the light channels 34. In this way significant light from the LED 41 travels outwards along the light channels 34 to the exterior of the dome portion 33 but far less light leaves the dome surface at any other positions. Thus, when the light is on or flashing, four relatively strong areas of light are seen on the dome portion 33, one in the region of each of the light channels 34.
  • each of the light channels 34 may be chosen to give the desired light output. In the present embodiment it has been found that a thickness of 2 mm gives satisfactory results.
  • the main body 3 also comprises a generally cylindrical recess 38 which acts as a receiving portion for the cap of the bottle 2 on which the bottle top light accessory is mounted.
  • This receiving portion 38 is defined by the outer surface of the closure plate 5 and the curved side walls 39 of the main body 3 from the rebate 32 outwards.
  • the depth D of the receiving portion is chosen to give a stable fit on the top of the bottle 2.
  • a depth D of 9 mm has been found suitable.
  • the present embodiment is arranged for mounting on a
  • the size of the receiving portion 38 is chosen to give a reasonably secure fit
  • an alternative bottle top light accessory (not shown)
  • the alternative accessory preferably has all those components described above that go to make up the already-described accessory 1, but differs in having reflective means in the form of a reflective coating on the surface of the module 4 that faces towards the LED 41. It is envisaged that this coating be a silver coating. Such a coating would reflect light that would otherwise be absorbed by or pass through the module 4 back in the direction of the light channels 34 and the rest of the domed portion 33.

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  • Engineering & Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)

Abstract

L'invention concerne un accessoire d'éclairage (1) en forme de capsule de bouteille, qui s'installe au sommet d'une bouteille (2). L'accessoire (1) peut être utilisé comme accessoire d'éclairage publicitaire pour attirer l'attention sur un produit sur lequel il est installé. L'accessoire (1) comprend un corps principal (3) moulé en une pièce dans un matériau en plastique; un module en BPC (4) et une plaque de fermeture (5). Le module en BPC (4) et la plaque de fermeture (5) sont dispersés dans le corps principal (3) pour former un ensemble étanche, le module en BPC (4) étant encapsulé entre le corps principal (3) et la plaque de fermeture (5). Le module en BPC (4) comprend une DEL (41), des piles (42), un microprocesseur, et un capteur de lumière (43). Pendant le fonctionnement, la DEL (41) s'allume et s'éteint lorsque le capteur de lumière (43) détecte de la lumière au-delà d'un seuil préétabli. Le corps principal (3) présente deux canaux lumineux (34) pour distribuer la lumière émise par la DEL (41). Une surface supérieure du module en BPC (4) peut comprendre un revêtement réfléchissant qui réfléchit la lumière émanant de la DEL (41).
PCT/GB2004/001151 2003-03-18 2004-03-18 Accessoires d'eclairage publicitaire WO2004084163A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0306189.2 2003-03-18
GBGB0306189.2A GB0306189D0 (en) 2003-03-18 2003-03-18 Promotional light accessories

Publications (1)

Publication Number Publication Date
WO2004084163A1 true WO2004084163A1 (fr) 2004-09-30

Family

ID=9955000

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB2004/001151 WO2004084163A1 (fr) 2003-03-18 2004-03-18 Accessoires d'eclairage publicitaire

Country Status (2)

Country Link
GB (1) GB0306189D0 (fr)
WO (1) WO2004084163A1 (fr)

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007146370A3 (fr) * 2006-06-15 2008-06-12 Johnson & Son Inc S C Système lumineux décoratif
WO2011067311A1 (fr) * 2009-12-04 2011-06-09 Osram Gesellschaft mit beschränkter Haftung Module d'éclairage à diodes électroluminescentes comprenant un capteur de lumière comoulé
WO2011070337A1 (fr) * 2009-12-11 2011-06-16 Benmore Ventures Limited Agencements actionnés par commutateur
WO2013098148A2 (fr) 2011-12-27 2013-07-04 Dieter Ljubojevic Lampe de poche à pile
CN103363423A (zh) * 2013-07-08 2013-10-23 樊书印 一种阳光罐
GB2507293A (en) * 2012-10-24 2014-04-30 Bradley John Alan Ball Bottle cap with integral lights
EP2853811A1 (fr) * 2013-09-25 2015-04-01 Joaquin Ruiz Millet Bouchon éclairant
CN109256050A (zh) * 2012-12-10 2019-01-22 达科电子股份有限公司 显示模块上的发光元件的封装
US10749085B2 (en) 2012-12-10 2020-08-18 Daktronics, Inc. Encapsulation of light-emitting elements on a display module

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE29508949U1 (de) * 1995-05-30 1995-08-17 Unterreithmeier, Friedrich, 81369 München Flaschen-Verschlußeinrichtung mit einem Ziergegenstand
US5785407A (en) * 1996-11-18 1998-07-28 Marpole International Inc. Illuminable container
EP1025783A2 (fr) * 1999-02-03 2000-08-09 Textformat Ltd Recipient pour boire musical
WO2001002282A1 (fr) * 1999-07-06 2001-01-11 Dennis Douglas Appareil destine a porter une bouteille et a eclairer la boisson
EP1155972A1 (fr) * 2000-05-16 2001-11-21 HENKEL S.p.A. Récipient pour parfum avec générateur de sons ou de lumière

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE29508949U1 (de) * 1995-05-30 1995-08-17 Unterreithmeier, Friedrich, 81369 München Flaschen-Verschlußeinrichtung mit einem Ziergegenstand
US5785407A (en) * 1996-11-18 1998-07-28 Marpole International Inc. Illuminable container
EP1025783A2 (fr) * 1999-02-03 2000-08-09 Textformat Ltd Recipient pour boire musical
WO2001002282A1 (fr) * 1999-07-06 2001-01-11 Dennis Douglas Appareil destine a porter une bouteille et a eclairer la boisson
EP1155972A1 (fr) * 2000-05-16 2001-11-21 HENKEL S.p.A. Récipient pour parfum avec générateur de sons ou de lumière

Cited By (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2007146370A3 (fr) * 2006-06-15 2008-06-12 Johnson & Son Inc S C Système lumineux décoratif
US9596733B2 (en) 2009-06-03 2017-03-14 Benmore Ventures Limited Switch-actuated arrangements
CN102630289B (zh) * 2009-12-04 2014-04-23 欧司朗股份有限公司 带有共同模制的光传感器的led照明模块
WO2011067311A1 (fr) * 2009-12-04 2011-06-09 Osram Gesellschaft mit beschränkter Haftung Module d'éclairage à diodes électroluminescentes comprenant un capteur de lumière comoulé
CN102630289A (zh) * 2009-12-04 2012-08-08 欧司朗股份有限公司 带有共同模制的光传感器的led照明模块
CN102656949B (zh) * 2009-12-11 2015-02-11 永利有限公司 开关启动布置
CN102656949A (zh) * 2009-12-11 2012-09-05 永利有限公司 开关启动布置
WO2011070337A1 (fr) * 2009-12-11 2011-06-16 Benmore Ventures Limited Agencements actionnés par commutateur
WO2013098148A2 (fr) 2011-12-27 2013-07-04 Dieter Ljubojevic Lampe de poche à pile
GB2507293A (en) * 2012-10-24 2014-04-30 Bradley John Alan Ball Bottle cap with integral lights
GB2507293B (en) * 2012-10-24 2017-03-22 First Editions Ltd Bottle and cap
CN109256050A (zh) * 2012-12-10 2019-01-22 达科电子股份有限公司 显示模块上的发光元件的封装
US10749085B2 (en) 2012-12-10 2020-08-18 Daktronics, Inc. Encapsulation of light-emitting elements on a display module
CN103363423A (zh) * 2013-07-08 2013-10-23 樊书印 一种阳光罐
EP2853811A1 (fr) * 2013-09-25 2015-04-01 Joaquin Ruiz Millet Bouchon éclairant

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