WO2004059388A2

WO2004059388A2 - Universal display media exposure measurement

Info

Publication number: WO2004059388A2
Application number: PCT/US2003/040118
Authority: WO
Inventors: Jack K. Zhang; Jack C. Crystal; James M. Jensen
Original assignee: Arbitron Inc.
Priority date: 2002-12-24
Filing date: 2003-12-16
Publication date: 2004-07-15
Also published as: DE10393957T5; GB2413421A; TW200417948A; US6958710B2; EP1581916A2; AU2003297222A8; MXPA05006813A; WO2004059388A3; AU2003297222A1; GB0514409D0; AR046246A1; WO2004059369A3; WO2004059369A2; US20040122727A1; CA2511949A1; AU2003297223A1; WO2004059388A8; US20050264430A1; EP1581916A4; JP2006512664A

Abstract

Systems, methods and devices for gathering data concerning exposure of predetermined survey participants both to media data and to billboards are provided. A portable billboard and media data exposure monitor (200) arranged to be carried on the person of a participant is provided. The monitor (200) includes billboard exposure means for producing billboard exposure monitoring data (128); a media data exposure monitor; and an enclosure containing the billboard exposure means and the media data exposure monitor.

Description

Title Of The Invention

UNIVERSAL DISPLAY MEDIA EXPOSURE MEASUREMENT

Field Of The Invention

[0001] The present invention concerns systems, methods and devices for measuring the exposure of predetermined survey participants both to media data as well as to billboards.

Background Of The Invention

[0002] Media companies have found it advantageous to combine radio, television or other electronic advertising options with billboard advertising services. To measure the effectiveness of such advertising, both media companies and advertisers obtain audience estimates for radio, television and other electronic media as well as reports on the exposure of individuals to billboards.

[0003] A particularly effective technique for monitoring exposure to media data, such as radio, television and other electronic media data, is presented in U.S. Patents No. 5,450,490 and No. 5,764,763, both assigned to the applicant of this application. These patents disclose a technique for gathering media data exposure information by means of a small monitor carried about by an audience member. The monitor includes a microphone which transduces ambient sounds and a decoder for retrieving inaudible codes in reproduced audio media data picked up by the microphone. The codes are processed to determine the exposure of the audience member to media data over a survey period, in order to produce media data audience estimates. [0004] Various techniques have been proposed for monitoring exposure of individuals to billboards. It has been proposed to employ global positioning satellite (GPS) systems to track the positions of vehicles during a period of time, and then to compare the paths of the tracked vehicles with the known locations of billboards in order to determine which billboards the tracked vehicles passed by.

[0005] This proposed technique, however, suffers from a number of disadvantages. One such disadvantage is that the technique is limited to outdoor use only due to the drastic weakening of GPS signals caused by building structures and the like. As such, the exposure to billboards displayed in indoor settings, such as in malls, subway stations, railway stations, bus stations, airports, building lobbies, etc., cannot be accurately measured using this proposed system. Another disadvantage is that the proposed GPS-based system tracks only vehicles rather than individual people. Therefore, the data collected has little or no direct correlation to the persons in the vehicle being tracked. Not only does the system not allow demographic information about the persons in the vehicle to be collected, but it does not even allow the number of persons in the vehicle to be ascertained.

[0006] Still another disadvantage is that GPS systems may be considered intrusive, in that they track the movement of people no matter where they go. Persons concerned about maintaining their privacy may be unlikely to volunteer for participation in such a billboard exposure survey.

[0007] Another system which has been proposed for measuring billboard exposure involves locating a transmitter proximate to the billboards for which exposure is to be measured and providing survey participants with portable receiving devices. The transmitters broadcast a signal that carries information related to the billboards, which signal is received and stored by the portable receiving devices. [0008] This proposed technique, however, also suffers from a number of disadvantages. One disadvantage is that when numerous billboards are located in close proximity to one another, as is often the case in indoor settings or in high traffic outdoor settings, the signals broadcast by the transmitters associated with these billboards may conflict with one another such that the portable receiving devices cannot correctly identify at least some of the broadcast signals. As such, the estimates of exposure to at least some of the billboards may be grossly inaccurate. While techniques are available to provide a means for distinguishing among the various broadcast signals, these techniques add substantial complexity to the portable receiving devices. Since these are not mass market devices, their unit cost is substantially increased as a result.

[0009] It is thus desired to provide techniques for monitoring exposure to billboards that overcome the foregoing problems.

[00010] It is also desired to provide reports for use by advertisers and media companies that are useful in evaluating the combined effectiveness of advertising via radio, television and other electronic media, with billboard advertising.

Summary Of The Invention

[00011] For this application the following terms and definitions shall apply, both for the singular and plural forms of nouns and for all verb tenses:

[00012] The term "data" as used herein means any indicia, signals, marks, symbols, domains, symbol sets, representations and any other physical form or forms representing information, whether permanent or temporary, whether visible, audible, acoustic, electric, magnetic, electromagnetic or otherwise manifested. The term "data" as used herein to represent certain information in one physical form shall be deemed to encompass any and all representations of the same information in a different physical form or forms.

[00013] The term "media data" as used herein means data which is widely accessible, whether optically observable, over-the-air, or via cable, satellite, network, internetwork (including the Internet), distributed on storage media, or otherwise, without regard to the form or content thereof.

[00014] The term "transmitter" as used herein means any device which radiates or distributes a signal, whether optical, acoustic, electric, magnetic, electromagnetic or otherwise manifested.

[00015] The term "receiver" as used herein means any device which acquires a signal, whether optical, acoustic, electric, magnetic, electromagnetic or otherwise manifested.

[00016] The terms "coupled", "coupled to" and "coupled with" as used herein each means a relationship between or among two or more devices, apparatus, files, programs, media, components, networks, systems, subsystems and/or means, constituting any one or more of (a) a connection whether direct or through one or more other devices, apparatus, files, programs, media, components, networks, systems, subsystems or means, (b) a communications relationship whether direct or through one or more other devices, apparatus, files, programs, media, components, networks, systems, subsystems, or means, or (c) a functional relationship in which the operation of any one or more thereof depends, in whole or in part, on the operation of any one or more others thereof.

[00017] The terms "communicate" and "communication" as used herein include both conveying data from a source to a destination, and delivering data to a communications medium, system or link to be conveyed to a destination. [00018] The term "processor" as used herein means processing devices, apparatus, programs, circuits, systems and subsystems, whether implemented in hardware, software or both and whether for processing analog and/or digital data.

[00019] In accordance with an aspect of the present invention, a portable billboard and media data exposure monitor arranged to be carried on the person of a participant is provided. The monitor comprises billboard exposure means for producing billboard exposure monitoring data; a media data exposure monitor; and an enclosure containing the billboard exposure means and the media data exposure monitor.

[00020] In accordance with another aspect of the present invention, a method for measuring the exposure of survey participants to media data as well as to a billboard is provided. The method comprises the steps of providing a billboard exposure monitoring means and a media data exposure monitor within an enclosure; producing media data exposure data with the media data exposure monitor; and producing billboard exposure data with the billboard exposure monitoring means.

[00021] The invention and its particular features and advantages will become more apparent from the following detailed description considered with reference to the accompanying drawings.

Brief Description Of The Drawings

[00022] Figure 1 is a block diagram illustrating certain embodiments of a portable billboard and media data exposure monitor which serves to monitor the exposure of survey participants to billboards as well as to media data; [00023] Figure 2 is a block diagram illustrating a system in accordance with certain embodiments of the invention for measuring the exposure of survey participants to a billboard utilizing the portable monitor of Figure 1 ;

[00024] Figure 3 is a schematic diagram illustrating a transmitter incorporated in the portable monitor of Figure 1 for use with a system for measuring the exposure of survey participants to a billboard;

[00025] Figure 4 is a schematic diagram illustrating a receiver in accordance with certain embodiments of the present invention for use with a system including the monitor of Figure 1 for measuring the exposure of survey participants to a billboard;

[00026] Figure 5 is a block diagram illustrating a system for measuring the exposure of survey participants to a billboard in accordance with certain embodiments of the present invention where one or more survey participants carrying monitors in accordance with Figure 1 are traveling in a vehicle; and

[00027] Figure 6 is a schematic diagram illustrating a receiver/transmitter in accordance with certain embodiments of the present invention which may be used with a system for measuring the exposure of survey participants to a billboard.

Detailed Description Of Certain Advantageous Embodiments

[00028] Figure 1 illustrates certain embodiments of portable billboard and media data exposure monitoring devices according to certain aspects of the present invention. The devices of Figure 1 include an enclosure 200; a media data exposure monitor comprising a microphone 210, a processor 220, a memory 230 and a communications device 240; and a billboard exposure means for producing billboard exposure monitoring data. In certain embodiments, the billboard exposure means comprises a transmitter 250, such as a portable transmitter as disclosed hereinbelow. In certain embodiments the billboard exposure means comprises a receiver 260 arranged to receive data relating to a billboard, such as identification data, from a transmitter proximate to the billboard, and to store the received data in the memory 230. In certain ones of these embodiments, the receiver 260 is implemented as an RF receiver having a directional gain antenna (not shown for purposes of simplicity and clarity) arranged within the portable monitor so that the area to be monitored corresponds to the area within the view of the survey participant.

[00029] The enclosure 200 in certain embodiments is similar in size to a pager device, cell phone, PDA, or portable media player or else is packaged in a wrist watch, article of jewelry or any other article or device of a kind which is or may be carried about. In certain embodiments it is provided with a securing device 270 to enable the portable device to be carried by or attached to the person of an audience member, and in various ones of these embodiments the device 270 comprises a clip, pin, belt loop, band, chain, or other appropriate means for affixing it to a belt, strap, shirt, blouse, or other part of the survey participant's clothing or directly to the participant.

[00030] The microphone of the media data exposure monitor transduces acoustic energy to which the survey participant is exposed to produce acoustic data. The acoustic data is coupled from the microphone 210 to the processor 220 which extracts media data exposure data therefrom. In certain embodiments the processor 220 serves to decode an ancillary code included in audio media data for use in identifying or characterizing the audio media data, and any accompanying video data. Suitable decoding techniques for this purpose are the subject of US Patent Nos. 5,450,490 and No. 5,764,763 to Jensen, et al., U.S. Patent No. 5,579,124 to Aijala, et al., U.S. Patent Nos. 5,574,962, 5,581 ,800 and 5,787,334 to Fardeau, et al., U.S. Patent Application No. 09/318,045, in the names of Neuhauser, et al. filed May 25, 1999, U.S. Patent Application No. 09/948,283 to Kolessar, et al. filed September 7, 2001 and U.S. Patent Application No. 10/302,309 to Jensen, et al., filed November 22, 2002, each of which is assigned to the assignee of the present application and all of which are incorporated herein by reference.

[00031] Still other suitable decoding techniques are the subject of PCT Publication WO 00/04662 to Srinvasan, U.S. Patent No. 5,319,735 to Preuss, et al., U.S. Patent No. 6,175,627 to Petrovich, et al., U.S. Patent No. 5,828,325 to Wolosewicz, et al., U.S. Patent No. 6,154,484 to Lee et al., U.S. Patent No. 5,945,932 to Smith, et al., PCT Publication WO 99/59275 to Lu, et al., PCT Publication WO 98/26529 to Lu, et al., and PCT Publication WO 96/27264 to Lu, et al., all of which are incorporated herein by reference.

[00032] In certain embodiments the processor 220 extracts a signature from the acoustic data for use in identifying media data to which the participant is exposed. In such embodiments the processor 220 either is additionally provided with the capability to decode ancillary codes in the acoustic data or else serves only to extract signatures therefrom.

[00033] Suitable techniques for extracting signatures from acoustic data are disclosed in U.S. Patent No. 5,612,729 to Ellis, et al. and in U.S. Patent No. 4,739,398 to Thomas, et al., each of which is assigned to the assignee of the present invention and both of which are incorporated herein by reference.

[00034] Still other suitable techniques are the subject of U.S. Patent No. 2,662,168 to Scherbatsoy, U.S. Patent No. 3,919,479 to Moon, et al., U.S. Patent No. 4,697,209 to Kiewit, et al., U.S. Patent No. 4,677,466 to Lert, et al., U.S. Patent No 5,512,933 to Wheatley, et al., U.S. Patent No. 4,955,070 to Welsh, et al., U.S. Patent No. 4,918,730 to Schulze, U.S. Patent No. 4,843,562 to Kenyon, et al., U.S. Patent No. 4,450,531 to Kenyon, et al., U.S. Patent No. 4,230,990 to Lert, et al., U.S. Patent No. 5,594,934 to Lu, et al., European Published Patent Application EP 0887958 to Bichsel and PCT publication WO91/11062 to Young, et al., all of which are incorporated herein by reference.

[00035] The decoder/processor 220 stores the decoded ancillary codes and/or signatures, or else data representing or derived from the foregoing in the memory 230, from which it is communicated by the device 240 to a processing facility for use in producing audience measurement data. In certain embodiments, the data from the processor 220 is provided to the device 240 for communication without prior storage in memory 230.

[00036] In certain embodiments, in place of or in addition to microphone 210, a data input (not shown for purposes of simplicity and clarity) serves to receive media data or media exposure data for storage in memory 230 and/or communication by device 240. Such data input in certain ones of these embodiments comprises manually-operable switches used by the participant to input media data exposure data, an infrared sensor to input remote control data, video media data, or media data exposure data from a stationary unit, an RF receiver to receive RF or intermediate frequency media data or media exposure data from a media data receiver or stationary unit, etc.

[00037] The embodiments of Figure 1 provide the ability to gather both billboard exposure data and media exposure data for the same participants. Such embodiments thus provide data enabling comprehensive reporting of the combined effectiveness of billboard advertising and media advertising which can be categorized by age group, sex, ethnicity, income level, education, geographic area and any other desired demographic category or categories. [00038] The embodiments of Figure 1 also enable the same panel of survey participants to gather both billboard and media data exposure data substantially reducing the cost of gathering both kinds of data. The panel member need only wear the monitors, so that their participation is essentially passive. Moreover, since the billboard and media data exposure monitoring functions carried out in the portable monitors share resources, such as a common enclosure and power supply, the cost of supplying monitors to carry out such combined monitoring functions is much lower than the cost of providing separate devices for each. In those embodiments which monitor billboard exposure by means of a receiver in the portable monitor, even greater cost advantages accrue since data processing, storage and communications resources are shared by the billboard exposure and media data exposure monitoring functions.

[00039] Figure 2 schematically illustrates a system 10 for measuring the exposure of survey participants to a billboard utilizing the portable monitor 200 of Figure 1. The system 10 includes transmitter 12 incorporated in the communications device 240 of the portable monitor 200 of Figure 1 , and a receiver 14.

[00040] With reference also to Figure 3, the transmitter 12 transmits a signal 16 containing survey participant data 56 supplied from the memory 230. In embodiments which transmit RF (e.g., microwave) signals, an antenna 58 or the like is coupled with the output of the signal transmitter 12. The survey participant data 56 may comprise, for example, a unique identifier which identifies the particular portable monitor 200 and/or the particular survey participant carrying the particular portable monitor 200. Instead of, or in addition to, a unique identifier, the survey participant data 56 may include personal information (e.g., name, address, etc.) and/or demographic information (e.g., age, sex, race, etc.) concerning the survey participant carrying the portable monitor 200. In certain embodiments, the portable monitor 200 transmits the signal 16 containing survey participant data continuously. In other embodiments, the portable monitor 200 transmits the signal 16 containing survey participant data in response to an internal control, such as periodically or otherwise from time to time.

[00041] The receiver 14 is located proximately to the billboard for which exposure of survey participants is being measured. In certain embodiments, the receiver 14 may be located immediately on or adjacent to the billboard. In other embodiments, the receiver 14 may be located some distance from the billboard. What is important, however, is that the receiver 14 be located with respect to the billboard in such a position that the signal 16 containing survey participant data transmitted by a portable monitor 200 carried by a survey participant who is within a visually observable area of the billboard is received. In certain embodiments, a single receiver 14 may be associated with two or more billboards if they share a common visually observable area (i.e., the survey participant can observe the two or more billboards at locations from which the signal 16 containing survey participant data is received by the common receiver 14).

[00042] The billboards may be located in outdoor settings, such as along roads, highways, railways and walkways, or in various indoor settings, such as in malls, subway stations, railway stations, bus stations, airports, building lobbies, etc.

[00043] The receiver 14, shown in more detail in Figure 4, includes a signal receiver 66 which receives the signal 16 containing survey participant data from an antenna 72 and a processor 68 which extracts the survey participant data from the signal 16. In certain embodiments the receiver 14 includes a time and/or date data producing device 70 which supplies time and/or date data 18 to the processor 68, which time and/or date data 18 is appended to the survey participant data. This allows the system 10 to track information not only about the survey participants themselves who are exposed to the billboard, but also the times and/or dates when such exposure occurred. By tracking such information it can be estimated, for example, how exposure varies with the time of day and/or the days of the week. In certain embodiments, the time and/or date data 18 is transmitted by the portable monitor 200 itself along with the signal 16 containing survey participant data and is supplied by means (not shown for purposes of simplicity and clarity) functionally equivalent to device 70.

[00044] The receiver 14 also includes a communications device 20 coupled with the processor 68, which communicates the collected data 22 (which comprises the survey participant data extracted from the signal 16 as well as the time and/or date data 18 in embodiments wherein such time and/or date data 18 is provided) to a billboard exposure data producing system for producing billboard exposure data based upon the collected data 22. The communications device 20 may communicate the collected data 22 to the billboard exposure data producing system by any of numerous means, either by wire or wireless, such as by way of telephone lines, data lines, fiberoptic lines, radio transmissions, cell-phone networks, pager networks, etc.

[00045] In certain embodiments, the communications device 20 communicates the collected data 22 to the billboard exposure data producing system in real time (i.e., as the survey participant data is received by the receiver 14). In other embodiments, the receiver 14 includes a memory 24, such as a solid state memory or a magnetically readable storage medium, onto which the collected data 22 is stored as it is received. In these various embodiments, the communications device 20 is operative to communicate the stored collected data 22 to the billboard exposure data producing system in real time, from time to time and/or periodically.

[00046] When the billboard exposure data producing system receives the collected data 22 from the communications device 20, it produces data estimating exposure to billboards in order to produce reports of interest to billboard owners, advertisers, broadcasters, cablecasters, on-line services, content providers, and the like.

[00047] Since billboard exposure data is gathered by providing portable monitors 200 to only a limited number of survey participants, it is unlikely that unrelated panel members will be present simultaneously within range of any given receiver 14. As such, the likelihood of interference between the transmission of signals 16 of two or more portable monitors 200 as received by a receiver 14 located proximately to a billboard is very much lower than if signals were to be transmitted by transmitters located proximately to billboards, a group of which may be located closely together. This simplifies system design, thus reducing cost. The likelihood of interference may be made even lower by employing one or more of a number of relatively simple techniques. One such technique that is employed in certain embodiments is to cause the portable monitors 200 carried by survey participants to transmit signal 16 periodically or from time to time. For example, if portable monitors 200 transmit a 0.5 second signal every 10 seconds, it is unlikely that signals transmitted by two portable transmitters would overlap and interfere with one another.

[00048] Figure 5 is a block diagram illustrating a system 100 for measuring the exposure of survey participants to a billboard as well as to media data in accordance with certain embodiments of the present invention where one or more survey participants are traveling in or on a vehicle 102. The vehicle 102 may comprise a private vehicle, such as an automobile, a truck, a van, a motorcycle, a bicycle, a scooter, or the like, or may comprise a public vehicle, such as a train, a bus, a subway car, an airplane, a monorail or the like. The vehicle 102 has incorporated therein or mounted therein or thereon a receiver/transmitter 104. The receiver/transmitter 104, which is shown in more detail in Figure 6, includes a signal receiver 150 to receive signals 106, 108, 110 containing survey participant data 152 from one or more portable monitors 200, 201...202 carried on the person of one or more survey participants traveling within the vehicle 102. In certain embodiments a receiver/transmitter functionally equivalent to receiver/transmitter 104 is placed near a pedestrian walkway (such as a sidewalk, plaza, airport concourse, railroad station, atrium, stadium, or the like) to receive the signals from one or more personal transmitters carried by survey participants within view of one or more predetermined billboards. The receiver/transmitter 104 also includes a signal transmitter 154 to transmit signals 118,120,122 containing the survey participant data 152 received in signals 106,108,110.

[00049] In certain embodiments, the receiver/transmitter 104 transmits the signals 118,120,122 containing survey participant data continuously. In other embodiments, the receiver/transmitter 104 transmits the signals 118,120,122 containing survey participant data in response to an internal control, such as continuously, periodically or otherwise from time to time, as may be controlled by a processor 156. In certain embodiments , the receiver/transmitter 104 transmits the signals 118, 120, 122 so that they may be received at a greater range than signals 106, 108, and 110.

[00050] In certain embodiments, the receiver/transmitter 104 also includes a memory 160 which serves to store the survey participant data 152 for subsequent transmission. In these embodiments, the receiver/transmitter 104 may be operative to transmit the stored survey participant data 152 in real time as it is received, from time to time or periodically, as desired. As such, it is not necessary for the transmitter/receiver 104 to continuously monitor the identities of the survey participants in the vehicle 102. Rather the survey participant data 152 associated with the passenger survey participants can be transmitted continuously by the receiver/transmitter 104, while the collected survey participant data 152 only need be updated and stored periodically or from time to time. For example, if the vehicle 102 comprises a bus, a subway car or the like which makes frequent stops, the survey participant data 152 concerning passengers can be updated more frequently than would be necessary for private vehicles, such as automobiles or the like. [00051] Both of the signal receiver 150 and the signal transmitter 154 are provided with an antenna 164,166 for RF reception/transmission. In embodiments which employ optical or acoustic transmission, appropriate transducers are used in place of antennas 164,166.

[00052] The various components of the transmitter/receiver 104 in certain embodiments are housed in a housing 168, which housing 168 may include means 170 for mounting the transmitter/receiver 104 on or in a vehicle 102 in which the survey participant is traveling, such as a clip for attachment to a visor, a loop for attachment to a key ring, a magnet, a clamp, a screw or a hook-and-loop fastening system for allowing the receiver/transmitter 104 to be detachably connected to the dash or window of the vehicle 102.

[00053] System 100 also includes a receiver 126, which optionally supplements received survey participant data with time and/or date data 128, a communications device 130 for communicating collected data 132 to a billboard exposure data producing system and a memory 134, each of which elements is functionally equivalent to each respective element described in more detail above with respect to Figures 2 and 4. The billboard exposure data producing system serves to produce billboard exposure data based on the survey participant data. In certain embodiments the receiver/transmitter 104 and/or the personal transmitters 112, 114 and 116 provide such time and/or date data.

[00054] The various embodiments of the system of the present invention provide distinct advantages over currently known or proposed billboard exposure measuring systems.

[00055] Advantages of the system of the present invention over proposed systems which employ global positioning satellite (GPS) systems to track the position of vehicles during a period of time, and then to compare the path of the tracked vehicles with the known locations of billboards in order to determine which billboards the tracked vehicles passed by include the fact that the system of the present invention is not limited to outdoor use, but may also be employed in various indoor settings, the fact that the system of the present invention is not limited to tracking only vehicles rather than individual people, and the fact that the system is not intrusive in that it does not track the movement of people no matter where they go, but rather only determines whether or not survey participants have entered predefined areas.

[00056] The system of the present invention also provides numerous advantages over proposed systems which involve locating a transmitter proximate to the billboards for which exposure is to be measured and providing survey participants with portable receiving devices, the transmitters broadcasting a data signal that carries information related to the billboards, which data signal is received and stored by the portable receiving devices. One such advantage of the system of the present invention is that by avoiding the use of transmitters located near billboards, which billboards may be grouped tightly together in some areas, the problem of the signals being broadcast by the transmitters associated with these billboards conflicting with one another such that the portable receiving devices cannot correctly identify at least some of the broadcast signals is avoided, without requiring complex and expensive transmitters or relatively complex portable devices which are expensive to make in the quantities normally used in market research.

Claims

What is claimed is:

1. A portable billboard and media data exposure monitor arranged to be carried on the person of a survey participant, comprising:

billboard exposure means for producing billboard exposure monitoring data;

a media data exposure monitor; and

an enclosure containing the billboard exposure means and the media data exposure monitor.

2. The monitor of Claim 1 further comprising means for securing the monitor to the person of the participant.

3. The monitor of Claim 1 wherein the billboard exposure means comprises a receiver arranged to receive a billboard proximity signal.

4. The monitor of Claim 1 wherein the billboard exposure means comprises a transmitter arranged to transmit survey participant data to a billboard exposure data receiver.

5. The monitor of Claim 1 wherein the media data exposure monitor comprises an acoustic transducer operative to receive acoustic media data and to produce non-acoustic media data therefrom, and a detector coupled with the acoustic transducer to receive the non-acoustic media data and operative to produce the media data exposure data therefrom.

6. The monitor of Claim 5 wherein the detector is operative to detect an ancillary code in the non-acoustic media data.

7. A system for monitoring exposure of a survey participant to media data and to a billboard, comprising the monitor of Claim 1 , wherein the billboard exposure means comprises at least one portable transmitter operative to transmit signals containing survey participant data, the system further comprising: a receiver/transmitter arranged to receive the signals containing survey participant data from the at least one portable transmitter and operative to transmit a signal containing survey participant data; and

a receiver located proximately to the billboard, the receiver being arranged to receive the signal transmitted by the receiver/transmitter.

8. The system of Claim 7, wherein the receiver/transmitter is arranged to transmit at least one signal corresponding to signals received from the monitor and the at least one additional monitor.

9. A system for measuring the exposure of survey participants to media data and to a billboard, the system comprising the monitor of Claim 1 , and further comprising:

a receiver/transmitter arranged to receive a signal containing survey participant data transmitted from the monitor and to transmit a signal containing survey participant data; and

a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the receiver/transmitter.

10. The system of Claim 9, wherein the receiver/transmitter is operative to transmit the signal containing the survey participant data with a greater range than the signal transmitted from the monitor.

11. The monitor of Claim 7 or 9 wherein the receiver/transmitter is located in a vehicle.

12. The monitor of Claim 11 wherein the monitor is carried on the person of a survey participant traveling in the vehicle.

13. A system for monitoring exposure of a survey participant to media data and to a billboard, comprising the monitor of Claim 1 , wherein the billboard exposure means comprises a portable transmitter arranged to transmit, on a continuous basis or from time to time in response to an internal control, a signal containing survey participant data, the system further comprising a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the transmitter.

14. A system for monitoring exposure of a survey participant to media data and to a billboard, comprising the monitor of Claim 1 , wherein the billboard exposure means comprises a portable transmitter arranged to transmit a signal containing a unique survey participant identifier, the system further comprising a receiver located proximately to the billboard, the receiver serving to receive the signal transmitted by the transmitter.

15. A system for monitoring exposure of a survey participant to media data and to a billboard, comprising the monitor of Claim 1 , and further comprising:

a receiver located proximately to a billboard, the receiver being arranged to receive a signal communicated from the monitor indicative of the survey participant's presence in a viewing area of the billboard, the signal including survey participant data; and

a communication device operative to communicate the survey participant data to a billboard exposure data producing system for producing billboard exposure data based upon the survey participant data.

16. The monitor of Claim 1 wherein the billboard exposure means comprises a transmitter arranged to transmit on a continuous basis or from time to time in response to an internal control a signal indicative of the survey participant's presence in a viewing area of the billboard, the signal including survey participant data.

17. A system for monitoring exposure of a survey participant to media data and to a billboard, comprising the monitor of Claim 1 , and further comprising a transmitter/receiver arranged to receive first signals containing survey participant data communicated from the monitor and to transmit second signals based upon the received first signals to a receiver located proximately to the billboard.

18. The monitor of one of Claims 4, 7-13 or 15-17 wherein the survey participant data comprises a unique identifier.

19. The monitor of one of Claims 4, 7-13 or 15-17 wherein the survey participant data comprises demographic information about the survey participant.

20. The monitor of one of Claims 7-13, 15 or 17 wherein the receiver supplements the survey participant data received by the receiver with data concerning the time and date the signal was received by the receiver.

21. The monitor of one of Claims 7-13 or 17 wherein the system further comprises a communication device coupled with the receiver to communicate the survey participant data to a billboard exposure data producing system for producing billboard exposure data based upon the survey participant data.

22. A method for measuring the exposure of survey participants to media data as well as to a billboard, the method comprising the steps of:

providing a billboard exposure monitoring means and a media data exposure monitor within an enclosure;

producing media data exposure data with the media data exposure monitor; and

producing billboard exposure data with the billboard exposure monitoring means.

23. The method of Claim 22 further comprising the step of securing the enclosure to the person of the survey participant.

24. The method of Claim 22 wherein the step of producing billboard exposure data comprises the step of receiving a billboard proximity signal.

25. The method of Claim 22 wherein the step of producing billboard exposure data comprises the step of transmitting survey participant data to a billboard exposure data receiver.

26. The method of Claim 22 further comprising the steps of:

receiving acoustic media data in the media data exposure monitor and producing non-acoustic media data therefrom; and

producing media data exposure data from the non-acoustic media data.

27. The method of Claim 26 further comprising the step of detecting an ancillary code in the non-acoustic media data.

28. The method of Claim 23 further comprising the steps of:

communicating a signal containing survey participant data from the billboard exposure monitoring means carried on the person of the survey participant;

receiving the signal containing survey participant data from the billboard exposure monitoring means with a receiver/transmitter and communicating a signal containing survey participant data with the receiver/transmitter; and

receiving the signal transmitted by the receiver/transmitter with a receiver located proximately to the billboard.

29. The method of Claim 28, comprising transmitting a further signal containing further survey participant data from a further billboard exposure monitoring means within an enclosure secured to the person of a further survey participant, receiving the further signal at the receiver/transmitter, transmitting a signal containing the further survey participant data with the receiver/transmitter and receiving the signal containing the further survey participant data with the receiver located proximately to the billboard.

30. The method of Claim 23 further comprising the steps of:

receiving with a receiver/transmitter a signal containing survey participant data from the billboard exposure monitoring means and communicating a signal containing survey participant data; and

receiving the signal communicated by the receiver/transmitter with a receiver located proximately to the billboard.

31. The method of Claim 28 or 29 wherein the receiver/transmitter is located in a vehicle.

32. The method of Claim 31 wherein the billboard exposure monitoring means and the media data exposure monitor are carried on the person of a survey participant traveling in the vehicle.

33. The method of Claim 23 further comprising the steps of:

transmitting on a continuous basis or from time to time in response to an internal control a signal containing survey participant data from the billboard exposure monitoring means; and

receiving the signal transmitted by the billboard exposure monitoring means with a receiver located proximately to the billboard.

34. The method of Claim 23 further comprising the steps of:

transmitting a signal containing a unique survey participant identifier from the billboard exposure monitoring means, and

35. The method of Claim 23 further comprising the steps of:

receiving a signal indicative of a survey participant's presence in a viewing area of the billboard with a receiver located proximately to the billboard, the signal including survey participant data; and

communicating the survey participant data to a billboard exposure data producing system for producing billboard exposure data based upon the survey participant data.

36. The method of Claim 23 further comprising the steps of:

transmitting from the billboard exposure monitoring means on a continuous basis or from time to time in response to an internal control a signal indicative of the survey participant's presence in a viewing area of the billboard, the signal including survey participant data.

37. The method of Claim 23 further comprising the steps of:

receiving first signals containing survey participant data from the billboard exposure monitoring means; and

communicating second signals based upon the received first signals to a receiver located proximately to the billboard.

38. The method of one of Claims 25, 28-33 or 35-37 wherein the survey participant data comprises a unique identifier.

39. The method of one of Claims 25, 28-33 or 35-37 wherein the survey participant data comprises demographic information about the survey participant.

40. The method of one of Claims 28-33, 35 or 37 further comprising the step of supplementing the survey participant data received by the receiver with data concerning the time and date the signal was received by the receiver.

41. The method of one of Claims 28-33 or 37 further comprising the step of communicating the survey participant data, with a communication device coupled with the receiver, to a billboard exposure data producing system for producing billboard exposure data based upon the survey participant data.