WO2004037050A1

WO2004037050A1 - Presentation system and support

Info

Publication number: WO2004037050A1
Application number: PCT/EP2003/011952
Authority: WO
Inventors: Erik Bierbaum
Original assignee: Ferrero Ohg Mbh; Ferrero S.P.A.; Soremartec S.A.
Priority date: 2002-10-28
Filing date: 2003-10-28
Publication date: 2004-05-06
Also published as: DE20216752U1

Abstract

The invention relates to a freely adjustable presentation support for objects, for example sales packagings. Said support comprises a support part (1) comprising a mounting frame (2) and a column part (3) which is oriented upwards, arranged on said mounting frame and comprises at least one support column (5); in addition to at least one product holder (4) supported on the column part (3) and comprising a placement part (6) for the placement of objects, and a holding part (7) for fixing the objects on the placement part (6). Several presentation supports can be arranged together, by means of clamping elements, in order to form presentation support systems.

Description

Presentation medium and presentation system

Description:

The visually successful presentation of goods that stimulates buying behavior is becoming increasingly important for retail customers. Especially for products that can be assigned to the area of spontaneous buying, a prominent list of products to encourage buying is desirable. Present presentation systems for goods are mostly wall-bound, ie usually shelves or walls with snap-in product holders. There are unified for both Systems to enable the most flexible presentation of a wide variety of goods in a given system. The offering of goods at sales counters or in the checkout area is becoming increasingly important, especially in view of the increased attention of customers in these areas or distraction during waiting times when serving or paying. However, previous systems have been based on so-called rummaging tables or specially shaped product holders, for example for certain sweets or cigarettes, which are produced for this special purpose and are usually given to the goods by a single supplier of the product. With these existing systems, it is not possible to flexibly design the presentation area of the shop counter or cash register for different products or different requirements of the individual retailer.

It is therefore the object of the present invention to provide a presentation support for objects to be marketed, which enables the greatest possible flexibility with regard to specific setup or products.

This object is achieved by the provision of a freely positionable presentation support for objects according to independent claim 1 and a presentation support system comprising a number of presentation supports according to the invention according to independent claim 15. Further advantageous configurations, aspects and details of the present invention result from the dependent claims , the description and the accompanying drawings.

The invention is based on the idea of providing a universal presentation system with which various Products can be presented to the customer in a different arrangement, one above the other and side by side, on a shop counter, etc.

»The invention is therefore initially directed to a freely positionable presentation support for objects, which has:

A stand part with a stand frame and an upward-facing column part arranged thereon with at least one support column; and

At least one product holder attached to the column part with a placement part for placing the objects and a holding part for fixing the objects on the placement part.

Thanks to the stand part with the stand, it can be freely placed on a table or at the cash register of a shop. The column part enables one or more products to be attached one above the other, so that different objects can be presented at the same time in a space-saving manner. The use of a product holder with an attachment part and a holding part enables the flexible holding of different objects and thus allows the product presentation to be freely designed by a dealer.

A stand in the sense of the present invention is to be understood as any combination of elements which is capable of stably placing the presentation support on a more or less smooth and horizontal surface. It will have a mostly square, for example rectangular, shape and can consist of plates or be bent from rods. The support column is a columnar element that, for example, does not change in height. considered diameter, which is used to hold the product holder and which can have different cross-sections, for example round, oval or square, such as rectangular.

The product holder consists of a mounting part on which the objects can be placed and a holding part for fixing them. As a rule, the objects to be presented will be in an outer packaging, for example individual smaller boxes that are in a larger box. The box can be placed on the support and is fixed with the holding part. This can be done, for example, by clamping by means of spring force or by adjusting a screw and thus moving the holding part towards the objects. The holding part may only fix the objects in such a way that the customer can easily remove them from the presentation medium, and on the other hand hold them in such a way that they cannot be accidentally removed from the add-on part, nor are other objects removed when one of the objects is removed.

In order to achieve a high degree of flexibility with regard to the objects, the attachment part will be as "neutral" as possible, i.e. suitable for different objects, in that it itself has the simplest possible shape.

The holding part can be implemented in different ways. It can fix the objects from the side or from the front and can be realized, for example, by means of tension springs which exert pressure on the objects, or by screw elements for adjusting the holding part. Although a single support column in a stand part is sufficient for many purposes, it is preferred to use two parallel support columns for the column part for reasons of stability. These not only allow a higher rigidity of the stand part, but also allow a more rigid attachment of the product holder to the column part.

The parallel support columns can be connected to one another by at least one cross strut. However, it is also possible to use several cross struts in order to further increase the stability of the stand part.

The product holder can be connected to the stand part in various ways, for example by screwing, welding or gluing. However, it is also possible for the at least one product holder to be attached to the column part in a height-adjustable manner. In this way, the flexibility of the presentation medium according to the invention can be further increased. Various mechanisms known to those skilled in the art are also known for the height fixing and thus fastening of the height-adjustable product holder according to the preferred embodiments of this invention. For simple operation by personnel in a sales shop, it is particularly preferred that the height-adjustable product holders are attached to the column part by a clamping mechanism or a tilting mechanism at a selectable height. A system of plates or half-shells, which are guided around the support column or the support columns and are pressed against the support column (s) by means of screws or springs in such a way that a height lock occurs due to the resulting frictional forces. With the tilting mechanism, the connection between the product holder and the column partly designed so that when the product holder is brought into a normal operating position, the connection used is then locked in place by the then occurring frictional forces, while the product holder can be moved so that the connecting element is no longer in frictional contact with the column part and the product holder can then be adjusted in height. The effect of the friction lock can be intensified if the placeholder is designed in such a way that the frictional forces acting between the connector of the product holder and the column part are increased by placing objects to be presented and the associated additional weight.

A further flexibility in the use of the presentation support according to the invention can be achieved if the column part consists of several stackable segments and the lower segment is arranged on or on the stand frame. In this way, a presentation medium can be put together individually and its overall height can be ideally adapted to the respective local conditions. For example, it is conceivable to place the presentation support on the floor and reach a suitable height with a larger number of stackable segments, or only a few stackable ones when it is placed on a shop counter where visual contact between the buyer and seller is required Use segments to keep the height of the presentation carrier low.

The actual height of the individual stackable segments can be freely selected within reasonable sizes. For example, a stackable segment can preferably have a height between 10 and 30 cm, but other heights are conceivable and the use of stackable segments of different heights. elements in a presentation medium.

In order to simplify the setup and the arrangement, it may further be preferred that at least one product holder is attached to each of the stackable segments. In this way, the individual segments can easily be stacked on top of one another and a corresponding number of product holders is available. This embodiment is preferably implemented with firmly connected product holders, but can in principle also be used with displaceable product holders, for example in such a way that each product holder can only be displaced in the stackable segment assigned to it, for example by end stops or other mechanisms.

The individual stackable segments can be connected to one another by connectors. However, it is also possible to design the ends of the stackable segments in such a way that the ends can produce a connection that engages directly with one another. The connectors can preferably be plug-in sleeves or the like, which can be inserted into the tubes of the stackable segments and can be fixed, for example, by an intermediate ring in such a way that they cannot slip into the tubes.

As mentioned above, the product holder can have a clamping mechanism for clamping in an outer packaging containing at least one of the objects. The tensioning mechanism can be, for example, a spring which, as part of the holding part, presses a clamp or plate or the like against the outer packaging of the objects to be presented.

As already mentioned, the stand frame can be designed in various ways. In particular, it is preferred that the stand is a rectangular frame bent from a rod. This itself can be shaped so that it can conform to the respectively used supporting columns optimally and can for example be bent in the vertical direction that the rear of the supporting pillars ^■ Put the ground, and the positioning frame is slightly spaced from the substrate, while in front area of the stand itself comes to rest on the ground.

Furthermore, the column part can have a closing element at its opposite end, ie the ^' upper end ^' , which is designed for attaching advertising or information boards. In this way, additional product information of a more general nature, for example a brand image or a company identifier for the manufacturer of the objects presented below in the presentation medium, can be attached to the presentation medium.

In a particularly preferred embodiment, the product holder has: a double rod as a connecting part which is guided around two support columns and welded to them; a support part, which consists of two parallel horizontal support tubes (which can be connected, for example, to the double rod, for example welded), and a holding part, which consists of two rods inserted into the support tubes and movable therein, a cross member connecting the rods, one between Double rod and cross member tensioned spring, and there is an object holder attached to the double rods and / or the cross member for holding the objects. In this embodiment, the spring pulls the movable rods into the support tubes via the cross member and thus moves the connecting rods the object holder also in the direction of the objects. If necessary, further restrictions must be provided here which exert a counter pressure on the packaging of the objects in order to prevent the rear of the presentation carrier from being pressed out. For example, the crossbars mentioned above can be used for this.

The invention is further directed to a presentation carrier system, wherein everything that has been said about the presentation carrier applies equally to the presentation carrier system and vice versa, so that reference is made alternately.

The invention is further directed to a presentation carrier system which has:

at least two presentation carriers according to the invention and

at least one clamp element for connecting the at least two presentation carriers to one another in predetermined positions.

Through the use of several presentation carriers and the clip elements according to the invention connecting them, it is possible to implement stable, larger arrangements, in particular unchangeable in their structure and arrangement, which form an overall presentation carrier system. The staple elements increase the stability of the individual presentation support, and it is ensured that the presentation supports combined in the presentation support system cannot slip.

It is particularly preferred that the presentation supports are connected to the stand by means of the clip elements. However, it is also possible design of the column parts, the clamp elements on the. To install column parts and to connect the individual presentation carriers about their column parts together ^'.

The clip elements can be clips of simple design, which are used for the parallel connection of the support frames. In order to realize more complex presentation support systems, which clamp elements can also be angled adapter for setting a certain angle between the connected through them presentation carriers or include ^'. The angle adapters are designed in such a way that when two presentation supports are connected via such angle adapters (which can be made in one piece or only result from the interaction of several angle adapters, a predetermined arrangement is formed between the presentation supports, which larger arrangements of presentation supports in the Presentation carrier system enables. The presentation supports can be arranged at an angle of, for example, 15, 30, 45, 60 or 90 ° to one another through the angle adapters. These preferred angles enable a large number of different presentation support systems. However, it goes without saying that other angles can also be realized by the angle adapter, or the angle adapter with an adjustable angle can be used. Furthermore, it goes without saying that not all of the presentation supports combined in a presentation support system need to be spaced apart from one another at the same angle. Rather, it is possible to mix the different angles in order to make any configuration of the presentation support system possible. By using simple brackets kö ^'hnen the presentation slides are placed parallel to each other. By using angle adapters it is also possible that the presentation support in relation are arranged convex or concave on their product holders and mixed forms of these three options can also be implemented for the overall presentation system.

The invention is to be explained in more detail below on the basis of specific exemplary embodiments, with reference to. reference will be made to the accompanying drawings, in which:

1 shows a preferred embodiment of the presentation carrier according to the invention in a three-dimensional view;

FIG. 2 shows a detailed view of the embodiment of FIG. 1 to explain the product holder;

Fig. 3 shows a presentation carrier system with ^' a parallel arrangement of three presentation carriers according to the invention;

4 shows a further embodiment of a presentation carrier system according to the present invention with a concave arrangement of three presentation carriers according to the invention; and

FIG. 5 shows a further embodiment of a presentation carrier system according to the invention with a convex arrangement of three presentation carriers according to the invention, which are arranged at a different angle to one another.

1 shows a first embodiment of a presentation carrier according to the present invention. In this embodiment, the stand part 1 consists of a column part 3 with two parallel support columns 5 formed from round tubes and a wire-bent upright. Setting frame 2, wherein the support columns 5 are connected to one another with a plurality of cross struts 8. This embodiment has a segmented column part, in which four segments 5a, 5b, 5c and 5d are used for each of the support columns in the illustration. The carrier columns are connected to one another by plug connections 9. The cross struts are bent as oval-shaped circumferential wires, which are guided around the outer sides of the individual tube segments 5a to 5d, a connecting cross strut being used for each of the segments. However, it is understood that other types of cross braces can also be used. A closure element 12 consists of a rod-shaped area bent from wire, which is inserted into the closure plug of the two support columns, and of a plate-shaped area with two bores for attaching signs or the like. A product holder 4 is arranged on each of the segments, the lowest product holder being fastened to the frame 2 with additional struts 20.

As can best be seen from FIG. 2, the product holders 4 consist of a support part 6, which is formed by two support tubes 10, and a support part 7, which consists of movable rods 16 inserted into the support tubes 10, a cross member connecting the rods 17 and there is also an object holder part 11 which is also attached to the movable rods or embodied integrally therewith, which can exert pressure against the objects to be presented. The pressure is conveyed by a spring 15, which is between a double rod 14, which in the present embodiment is constructed in the same way as that. Cross struts 8, and the cross member 17 is clamped as a coil spring. The spring has end hook areas with which it can be hooked into the rod-shaped elements (14 and 17). The support tubes 10 are welded to the double rod 14 in the present embodiment, they have milled grooves to improve the connection, which fit the double rod exactly, so that they can be placed on the double rod with these grooves, and the double rod is received by the grooves becomes.

The support columns 5 or the support column elements 5a to 5d are welded to the cross struts 20 and the double rods, just as the support tubes 10 are welded to the double rods 14 and the cross struts 20 are also welded to the support tubes 10 and the support frame 2 and the support frame 2 are welded to the pipe segments 5a. However, it goes without saying that other connection forms, for example soldering or gluing, are also possible, and that the connection used also depends on the material chosen, which in the embodiment shown is preferably steel. The presentation support according to the invention can also be made from other materials, such as plastic, wood or other metals such as aluminum, copper, brass, etc. ^•

In order to prevent the spring 15 from pushing the objects to be presented backwards due to the pressure of the object holder 11, the cross struts 8 are arranged in the selected embodiment in such a way that they hold them behind at the usual sizes of the objects and thus enable them to be pinched becomes. In other embodiments, however, the cross struts can be arranged differently, for example if the objects can be supported directly on the support columns or if, instead of the double rod, another connecting element is used, which is, for example, an angled plate, an angle of which for receiving the support tube or another support part and the other angular range can serve as a stop for the objects.

In the selected embodiment, label holders 13 are also attached to the object holders 11, into which descriptions of the objects located there, for example price information, sizes, quantities, product names or descriptions etc., can be inserted as labels. These can correspond to the usual dimensions and thus largely automated inventory and storage systems of supermarkets.

3 shows a presentation carrier system according to the invention, in which three presentation carriers are connected to one another in a parallel arrangement by brackets 18. The same reference numerals designate the same elements of the invention, so that they will not be described again. The use of these simply designed clamps in combination with the support frames 2 bent from wires enables the individual presentation supports to be arranged in a simple yet stable manner to form the presentation support system according to the invention.

FIG. 4 shows a concave arrangement of a presentation carrier system according to the invention with three presentation carriers. Here angle adapters 19 are used to set up the presentation supports at an angle to one another. In the present case, the angle adapters are also triangles made of wire, which, due to the nature of the bend, generate the desired angle of installation. The angle adapters are connected to the support frame 2 via the same brackets 18 that were also used in FIG. 3 for the parallel installation of the presentation carriers. It goes without saying however, that the angle adapters can also include the clip mechanisms integrally so that clips 18 are not required. The use of wire both for the support frame 2 and for the angle adapter 19 results in a uniform and thus aesthetically appealing appearance of the entire presentation support system.

5 shows a further embodiment of a presentation carrier system according to the invention, in which an arrangement of three presentation carriers according to the invention are set up convexly with respect to one another. Here, ¹ angle adapter 19a corresponds to the angle adapter 19 shown in FIG. 4, it being shown that an angle adapter of a corresponding type can be used not only for concave but also for convex configurations of the presentation carriers. Angle adapter 19b differs from angle adapter 19a in the other angle. While angle adapter 19a creates an angle of approximately 45 °, angle adapter 19b leads to the interconnected presentation carriers being arranged at an angle of 90 ° to one another.

Overall, the present invention enables a very flexible, aesthetically pleasing and highly functional presentation support system consisting of individual presentation supports, which can be varied with one another and combined with one another as desired. For the first time, it allows a wide variety of objects to be presented in a uniform presentation carrier or a presentation carrier system for placement on shop counters, in the checkout area, etc.

k k k k

Claims

claims:

1. Freely erectable presentation support for objects; including

a stand part (1) with a stand frame (2) and an upwardly directed column part (3) arranged thereon with at least one support column (5); and

at least one product holder (4) attached to the column part with a placement part (6) for placing the objects and a holding part (7) for fixing the objects on the placement part (6).

2. Presentation support according to claim 1, characterized in that the column part (3) has two parallel support columns (5).

3. Presentation support according to claim 2, characterized in that the parallel support columns are connected to one another by at least one cross strut (8).

4. Presentation support according to one of claims 1 to 3, characterized in that the at least one product holder (4) is attached to the column part (3) so as to be adjustable in height.

5. Presentation support according to claim 4, characterized in that the height-adjustable product holder is attached to the column part by a clamping mechanism or a tilting mechanism in a selectable height.

6. Presentation support according to one of claims 1 to 5, characterized in that the column part consists of several stackable segments (5a, 5b, 5c, 5d) and the tere segment (5a) is arranged on the support frame (2).

7. Presentation support according to claim 6, characterized in that at least one product holder (4) is attached to each of the stackable segments (5a, 5b, 5c, 5d).

8. Presentation support according to claim 6 or 7, characterized in that the stackable segments are connected to one another by connectors (9).

9. Presentation support according to claim 8, characterized in that the at least one support column (5) consists of tube segments (5a, 5b, 5c, 5d) and the connectors (9) are Steckelelmeήte, which in the ends of the tube segments (5a, 5b , 5c, 5d) are introduced.

10. Presentation carrier according to one of claims .1 to 9, characterized in that the product holder has a clamping mechanism (10, 11) for clamping a packaging containing at least one of the objects.

11. Presentation medium according to one of claims 1 to

10, characterized in that the stand frame (2) is a rectangular frame bent from a rod.

12. Presentation carrier according to one of claims 1 to

11, characterized in that the column part has a closure element (12) at its end opposite the display frame, which is designed for the attachment of advertising / information boards.

13. Presentation medium according to one of claims 1 to

12, characterized in that the holding part further comprises a label holder (13) for ^' receiving object-related information.

14. Presentation support according to one of claims 1 to 13, characterized in that the product holder comprises: a double rod (14) as a connecting part which is guided around two support columns (5) and welded to them; a support part consisting of two parallel, horizontal support tubes (15), and a holding part consisting of two rods (16) inserted into the support tubes (15) and movable therein, a cross member (17) connecting the rods, one between the double rod ( 14) and cross member (17) tensioned spring (10), and an object holder (11) attached to the movable rods and / or the cross member for holding the objects.

15. Presentation carrier system, having

at least two presentation media according to one of claims 1 to, and

at least one clamp element (18, 19) for connecting the at least two presentation carriers to one another in predetermined positions.

16. Presentation support system according to claim 15, characterized in that the presentation supports are connected to the stand by means of the clip elements.

17. Presentation support system according to claim 15 or 16, characterized in that the clamp elements clamp

(18) for the parallel connection of the support frames.

18. Presentation support system according to one of claims 15 to 17, characterized in that the clamp elements have angle adapters (18) for setting a certain angle between the presentation supports connected by them.

19. Presentation carrier system according to claim 18, characterized in that the presentation carriers are arranged at an angle of 15, 30, 45, 60 or 90 degrees to one another.

20. Presentation carrier system according to one of claims 15 to 19, characterized in that the presentation carriers are arranged convex or concave with respect to their product holders.

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