WO2004025494A1 - Procede de transmission d'informations utilisant un reseau de communication d'informations - Google Patents

Procede de transmission d'informations utilisant un reseau de communication d'informations Download PDF

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Publication number
WO2004025494A1
WO2004025494A1 PCT/KR2003/001868 KR0301868W WO2004025494A1 WO 2004025494 A1 WO2004025494 A1 WO 2004025494A1 KR 0301868 W KR0301868 W KR 0301868W WO 2004025494 A1 WO2004025494 A1 WO 2004025494A1
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WO
WIPO (PCT)
Prior art keywords
information
client
data
program
transmitting method
Prior art date
Application number
PCT/KR2003/001868
Other languages
English (en)
Inventor
Suk-Ho Ryu
Won-Tae Jeong
Original Assignee
Shotech Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shotech Co., Ltd. filed Critical Shotech Co., Ltd.
Priority to AU2003260998A priority Critical patent/AU2003260998A1/en
Publication of WO2004025494A1 publication Critical patent/WO2004025494A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L63/00—Network architectures or network communication protocols for network security
    • H04L63/10—Network architectures or network communication protocols for network security for controlling access to devices or network resources
    • H04L63/102—Entity profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/34—Network arrangements or protocols for supporting network services or applications involving the movement of software or configuration parameters 
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

Definitions

  • the present invention relates to an information transmitting method using an information communication network, and more particularly to an information transmitting method using an information communication network, which enables various information/data and user information to be transmitted/received only through a simple authentication procedure of a client, maximizes an online marketing promotion, and enables information content to be conveniently used.
  • Web information communication systems based upon the Internet serving as an information communication network are inherently different from information transmission systems based upon newspapers or magazines, broadcast media, etc. in an existing offline mode. It is a trend that the web information communication systems are popular as multiple media based upon consecutive characteristics.
  • the web information communication systems based upon the Internet can insert or link multimedia data such as text, still pictures, audio, flash animations, moving pictures, etc. and program files.
  • web document data can be created in hypertext mark-up language (HTML) capable of linking other web sites or web documents.
  • HTML hypertext mark-up language
  • advertisement forms are diversified on the web information communication systems, the various forms of advertisements attract public attention and the number of queries of users for the various forms of advertisements is increased. Many efforts are being made to display desired online information using the
  • HTML codes relating to advertisement content are copied into a web page created in HTML, and link information directed to a related web site or web page is created so that the created link information is published on the web site or web page.
  • a client accessing the Internet can query the advertisement content of a corresponding web page in the form of a banner advertisement.
  • banner advertisement is clicked and designated by means of a mouse device, the client can view a web site or web page linked to the clicked and designated banner advertisement.
  • information is one-sidedly transmitted in dependence upon the existence of active information queries of the client in a state in which information content created in multimedia data is published on a web site accessible by the client.
  • the information transmission system on the Internet allows the client to access a predetermined web site via the Internet and to query information published on a web page ofthe predetermined web site, the client cannot query desired information if a web browser program cannot open a desired web page even though a computer terminal used by the client is in an online communication state with the Internet.
  • the client provides individual information to a corresponding web site in order to acquire desired information.
  • the information transmission system acquires an individual identifier or identity (ID) and a password and performs a login operation for a membership subscription.
  • ID individual identifier or identity
  • password password
  • client feels inconvenience due to the undesirably revealed individual information.
  • the present invention has been made in view of the above problems, and it is one object of the present invention to provide an information transmitting method using an information communication network, which can receive and query online information/data based upon various content and formats from the information communication network through a simple authentication procedure ofa client.
  • an information transmitting method using an information communication network comprising the steps of: (a) when a specific client information terminal is connected to a web site on the Internet, allowing a management server functionally interworked with the web site to transmit a client module program and allowing the client information terminal to install the client module program therein; (b) transmitting an authentication tag from the web site to the specific client information terminal; (c) allowing the management server to provide multimedia information/data based upon various information content and media formats in response to a result of an authentication process associated with the authentication tag received by the client information terminal; and (d) allowing the client information terminal to execute the client module program and to display, on a screen, the multimedia information/data based upon the various information content and media formats corresponding to a web search state on the Internet.
  • an information transmitting method using an information communication network comprising the steps of: (a) when a specific client information terminal is connected to a web site on the Internet, allowing a management server functionally interworked with the web site to transmit a client module program and allowing the client information terminal to install the client module program therein; (b) transmitting an authentication tag from the web site to the specific client information terminal; (c) allowing the management server to provide multimedia information/data and information message data based upon various information content and media formats in response to a result of an authentication process associated with the authentication tag received by the client information terminal; and (d) allowing the client information terminal to execute the client module program according to an arbitrary manipulation of a client and to display, on a screen, the multimedia information/data and information message data based upon the various information content and media fo ⁇ nats.
  • FIG. 1 is a system flow chart illustrating the overview of an information transmitting method using an information communication network in accordance with one embodiment of the present invention
  • FIG 2 is a block diagram illustrating the configuration of an information communication system to which the information transmitting method is applied in accordance with one embodiment ofthe present invention
  • FIG 3 is a view illustrating the flow of data at the time of installing a module program through a user authentication and transmitting information in accordance with the one embodiment ofthe present invention
  • FIG 4 is a view illustrating the configuration of client and server modules and communication interface states between the modules in accordance with the one embodiment ofthe present invention
  • FIGS 5A to 51 are views illustrating states in which multimedia information/data is displayed on the basis of an insert function, a web browser open/close function, an attach function and a scheduler function when the module program provided in a client information terminal operates in accordance with the one embodiment ofthe present invention
  • FIGS 6A and 6B are flowcharts illustrating the information transmitting method using the information communication network in accordance with the one embodiment ofthe present invention
  • FIGS. 7 A and 7B are flowcharts illustrating states in which the insert function, the web browser open/close function, the attach function and the scheduler function are executed according to the operations shown in FIGS 6 A and 6B,
  • FIG 8 is a block diagram illustrating the configuration of an information communication system to which the information transmitting method is applied in accordance with another embodiment ofthe present invention
  • FIG 9 is a view illustrating the flow of data at the time of installing a module program through a user authentication and transmitting information in accordance with another embodiment ofthe present invention.
  • FIGS 10A and 10B are views illustrating the form of a revealed client module program and the format ofa display window
  • FIGS 11A to 11C are exemplary views illustrating states in which information is displayed through the display window of a client module program in accordance with another embodiment ofthe present invention.
  • FIGS 12A and 12B are flowcharts illustrating the information transmitting method using the information communication network in accordance with another embodiment ofthe present invention
  • FIG 1 is a system flow chart illustrating the overview of an information transmitting method using an information communication network in accordance with one embodiment of the present invention
  • the web content system transmits an authentication tag for the user authentication of a client
  • a main service system is functionally interworked with the web content system by at least one web page constituting a web site ofthe web content system.
  • the main service system downloads a client module program to the client system that receives the authentication tag from the web content system, such that the client module program can be stored in a storage device provided in a hard disk ofthe client system.
  • the main service system performs an authentication process in response to the authentication tag received from the client system, a unique serial number is assigned as a result of the authentication process.
  • the main service system transmits information/data based upon various formats and content capable of being targeted and scheduled to the client system.
  • the web content system processes various content information (e.g., web site notification information, event notification information, educational content information, etc.) and advertisement information to be provided to the client system to produce various formats of multimedia information/data.
  • the web content system transmits the various formats of multimedia information/data to the main service system in the online mode in advance, and the main service system provides the multimedia information received from the web content system in advance.
  • the client system accesses a web site ofthe web content system and a membership subscription process is performed between the client system and the web content system
  • the client system transmits, to the main service system, only basic individual information (e g., sex, age, address information, a field of interest, etc.) among various individual information recorded by the client according to a membership subscription procedure while the client module program is driven so that important individual information is not revealed and an invasion of constitutional rights is not incurred.
  • the client system makes an information request by transmitting the basic individual information to the main service system
  • the client system displays various formats of information/data previously received from the main service system and stored, in an online connection state, while the client module program downloaded from the main service system is installed and driven
  • FIG 2 is a block diagram illustrating the configuration of an information communication system to which the information transmitting method is applied in accordance with one embodiment ofthe present invention
  • the information communication system to which the one embodiment ofthe present invention is applied includes a client information terminal 2, a web server 4, a web information database 6, a management server 8, a service daemon server 16, a database server 18, a client information database 20, and a transmission information database
  • the client information terminal 2 when receiving an authentication tag from a web site ofthe web server 4 connected via the Internet to perform the authentication procedure, downloads a client module program from the management server 8 and installs the downloaded client module program therein According to a drive operation of the client module program, multimedia information/data received from the management server 8 and stored in the client information terminal 2 is displayed on a monitor according to an insert function, a web browser open/close function, an attach function, a scheduler function, etc
  • the web server 4 includes a web site containing specific content information.
  • the web server 4 transmits an authentication tag for an authentication process to the client information terminal 2 While being functionally interworked with the management server 8, the Web server 4 notifies the management server 8 of the fact that the client information terminal 2 has been connected to the web server 4
  • the web information database 6 stores content information of at least one web page constituting the web site, and stores multimedia information/data to be transmitted to the management server 8
  • the web server 4 based upon an update method can periodically or randomly transmit, to the management server 8 via the Internet, various information/data relating to content of a corresponding web site, that is, multimedia information/data created in the form of text, audio, still pictures, flash animation, moving pictures, etc.
  • the multimedia information/data contains data such as a brand image advertisement of a company managing a web site, a product advertisement, a quick announcement, notification information, an event notification, educational content, etc.
  • the management server 8 is functionally interworked with the web site ofthe web server 4
  • the client module program is downloaded to the client information terminal 2 connected to the web site, and is installed in the client information terminal 2. If an authentication process of the client information terminal 2 is completed, accumulated multimedia information/data provided from the web server 4 is transmitted to the client information terminal 2 and is variously displayed according to a drive operation ofthe client module program.
  • the management server 8 includes a web server 10, a servlet container server 12 and an image/stream server 14.
  • the web server 10 transmits, to the client information terminal 2, a client module program file, web page data created in hypertext mark-up language (HTML), and image data as multimedia information/data.
  • HTTP hypertext mark-up language
  • the servlet container server 12 is directly interfaced with the client information terminal 2 via the Internet.
  • the servlet container server 12 executes an operation for transferring the client module program and the multimedia information/data while being interworked with the web server 10.
  • the image/stream server 14 transmits image data or moving picture data in a stream manner in real time.
  • the management server 8 transmits, in advance, multimedia information/data to the client information terminal 2 in which the client module program is installed so that a system load due to a synchronous transfer ofthe multimedia information/data displayed by the client information terminal 2 can be reduced.
  • the management server 8 can transmit urgent message content or information content requiring rapid transfer in the stream manner in real time.
  • the service daemon server 16 transmits the multimedia information from the database server 18 to the client information terminal 2 through an interface function of the servlet container server 12, and serves as a cache for storing the multimedia information/data transmitted from the transmission information database 22.
  • the database server 18 manages client-related information and multimedia information/data stored in the client information database 20 and the transmission information database 22.
  • the client information database 20 stores a serial number for the client information terminal 2 in which the client module program is installed, targeting information for carrying out a targeting operation on each date according to a scheduler function, tracking data collected by the module program ofthe client information terminal 2, and basic user information (e.g., age, address information, etc.) provided from the client information terminal 2.
  • basic user information e.g., age, address information, etc.
  • the transmission information database 22 stores multimedia information/data based upon various content and formats to be transmitted to the client information terminal 2.
  • FIG. 3 is a view illustrating the flow of data at the time of installing the module program through the user authentication and transmitting information in accordance with the one embodiment ofthe present invention.
  • the management server 8 when the client information terminal 2 is connected to a web site 4a of predetermined content constructed in the web server 4 in the online mode via the Internet as indicated by "DI", the management server 8 is functionally interworked with the web site 4a ofthe web server 4, and a client module program D2 is transmitted to the client information terminal 2 and is installed in the client information terminal 2. Furthermore, the management server 8 transmits, to the client information terminal 2, management information D3 for scheduling an information display state.
  • the management server 8 when transmitting the client module program D2 to the client information terminal 2, the management server 8 transmits notification data relating to a corresponding module program and an uninstall program together.
  • the web site 4a transmits an authentication tag D5 for making an authentication request while transmitting web page data D4 to the client information terminal 2
  • An authentication process is performed according to an operation ofthe client information terminal 2
  • the management server 8 increments a serial number in a serial number list by "1", and the incremented serial number is assigned to the client information terminal 2
  • the management server 8 increments a non-serial number contained in a non- serial number list by "1" and generates the incremented non-serial number.
  • cookie information is sent to the client information terminal 2 so that the authentication tag is not sent during a predetermined time according to a preset scheduler.
  • the management server 8 transmits the multimedia information/data
  • the multimedia information/data provided from the management server 8 to the client information terminal 2 is based upon formats of image data, stream data, HTML data, flash data and moving picture data Content of each piece of information can be used as a brand image advertisement associated with the web site 4a and a company managing the web site 4a, a product advertisement, a quick announcement, notification information, an event notification, educational content, etc
  • the client information terminal 2 can download the multimedia information/data from the management server 8 in an independent thread manner, it does not unnecessarily occupy system resources and does not affect another task ofthe client.
  • the client module program of the client information terminal 2 requests that the management server 8 periodically transmit the multimedia information/data, at preset times according to the scheduler function.
  • the client module program allows various message windows to display the received multimedia information/data according to the insert function, the web browser open/close function and the attach function.
  • Periodic information transmission based upon schedule information is performed according to the scheduler function ofthe client module program in a state in which a web browser is executed in the client information terminal 2.
  • a web browser is executed in the client information terminal 2.
  • another web browser is additionally executed in a state in which one scheduler is executed, it is preferable that another web browser does not operate so that the load on the system resources can be minimized.
  • the client module program can sequentially select information in predetermined order.
  • the client module program of the client information terminal 2 transmits collected tracking data D7 relating to a display state of the multimedia information/data to the management server 8.
  • the management server 8 stores the tracking data D7 received from the client information terminal 2 and then can utilize the stored tracking data D7 as an information tool for online marketing information or customer relationship management (CRM) information ofthe company managing the web site.
  • FIG. 4 is a view illustrating the configuration of client and server modules and communication interface states between the modules in accordance with the one embodiment ofthe present invention.
  • a client module is installed in the client information terminal 2 and a server module for controlling the client module is included in the management server
  • the client module and the server module perform various function control operations and information exchange operations via an Internet communication interface therebetween.
  • the client module includes an information caller module CMl, an information control module CM2 and a server sync caller module CM3.
  • the information caller module CMl (corresponding to the file extension "*.ocx") is designated by a tag of
  • the information caller module CMl can install another program file (corresponding to the file extension
  • CMl requests that the management server 8 upgrade a module program, after checking a corresponding program version.
  • the information caller module CMl installs a serial key based upon a serial number, assigned by the authentication process, from the management server 8 so that the management server 8 can confirm and manage the number of serial key distributions and an upgrade version.
  • the information control module CM2 includes an informator, a data delivery element, a downloader, a user information parser, an HTML parser, a uniform resource locator (URL) parser, a timer controller, an environment informator, a web browser parser, a point/mileage accumulator, a tracker and a server sync element.
  • the informator of the information control module CM2 manages various multimedia information/data transmitted from the management server 8.
  • the data delivery element performs an operation necessary for displaying the multimedia information/data transmitted from the management server 8 on the monitor.
  • the data delivery element supports various multimedia file formats and has a function necessary for displaying various display formats
  • the downloader is implemented independent of other elements provided in the information control module CM2
  • the downloader downloads information based upon various multimedia data formats other than a stream file, and stores the downloaded information in a hard-disk storage ofthe client information terminal 2.
  • the user information parser encrypts basic user information to request that the management server 8 transmit information, and manages the encrypted user information
  • the user information parser reveals only the basic individual information for the membership subscription to the management server 8 so that important individual information cannot be revealed
  • a targeting operation for information can be enabled on a client-by-client basis
  • the HTML parser pareses query content of an HTML web page using the web browser so that the multimedia information/data can be displayed according to a dynamic targeting operation.
  • the URL parser performs a targeting operation so that other multimedia information/data (e g , an advertisement of a competitor) arranged along with corresponding web site content cannot be displayed
  • the timer controller is used for performing a targeting operation for multimedia information/data at specified times
  • the environment informator targets multimedia information/data according to an operating system (OS) ofthe client information terminal 2 in which the client module program is installed, a web browser version and a network environment
  • OS operating system
  • the web browser parser targets multimedia information/data corresponding to various events generated from the web browser
  • the point/mileage accumulator calculates a point value and a mileage value assigned in the web site according to a multimedia information/data display operation or a linked-web page shift operation
  • the tracker transmits, to the management server 8, a multimedia information/data list identifier or identity (ID) and other information/data list IDs and an ID of a web site transmitting an authentication tag, as the tracking data, along with a serial key assigned in the online mode.
  • the tracker further transmits a count value indicating the number of information displays, a count value indicating the number of queries of the client, a navigation time period between the first attach time and the last attach time, an attach time and domain information at the time of performing an attach function, point/mileage information, as the tracking data
  • the server sync element is used for periodically acquiring various multimedia information/data from the management server 8 in units of specified times when the web browser is executed
  • the server sync element calls the data delivery element through materials synchronized with the management server 8.
  • the server module includes a code/group/daemon management module SMI, an account management module SM2, a site management module SM3, a campaign management module SM4, a targeting management module SM5 and an analysis/reporting management module SM6
  • the code/group/daemon management module SMI provided in the server module manages a company profile of a web site linked to the client module program.
  • the code/group/daemon management module SMI assigns a registration key for the web site and a web site ID in relation to the module program downloaded to the client information terminal 2 connected to the web site.
  • the code/group/daemon management module SMI performs a license management operation so that an installation counter and a distribution counter on each user can be confirmed on a daily basis or a time-by-time basis according to the installed client module program.
  • the code/group/daemon management module SMI manages daemon files for the tracker and the data delivery element, and performs a category management operation to classify the multimedia information/data on a category-by- category basis and to utilize the classified multimedia information/data as statistical materials.
  • the code/group/daemon management module SMI performs a zip code management operation, a country code management operation, a site group management operation, a domain management operation, etc.
  • the account management module SM2 manages information associated with a manager of a web site linked to the distributed client module program and a creator and manager ofthe multimedia information/data.
  • the site management module SM3 manages overall information content ofthe web site linked to the distributed client module program, and manages a uniform resource locator (URL) designating a web page into which ⁇ OBJECT> is inserted so that it can be functionally interworked with each web site.
  • the site management module SM3 manages list parameters necessary for transferring the multimedia information/data between the management server 8 and the web server 4 for the web site, and is responsible for a query operation for a serial key incremented every time the client module program is distributed.
  • the campaign management module SM4 uploads various multimedia information/data based upon various formats (such as GIF, JPEG, IMAGE MAP, JAVA, SHOCKWAVE, FLASH, HTML, MsAgent, MPEG and others). Furthermore, the campaign management module SM4 performs a preview operation and an advertisement file management operation necessary for transmitting data. Furthermore, the campaign management module SM4 manages data information links for linking at least one multimedia information/data list to an information/data file.
  • the targeting management module SM5 performs a targeting operation based upon membership information of each web site on a member-by-member basis, a navigation targeting operation for transferring information/data matched to a specific URL, a domain and a web page associated with the user's access, a system environment targeting operation for transferring information/data according to an operating system (OS) environment of the client information terminal 2 in which the client module program is installed, a type of web browser, a web browser version, a targeting operation for transferring information/data according to a serial key installed in the client information terminal 2, a targeting operation on a daily basis, a targeting operation on a time-by-time basis, a mail targeting operation, etc.
  • OS operating system
  • the analysis/reporting management module SM6 analyzes information indicating a display state of multimedia information/data on the basis of tracking data transferred by the client module program of the client information terminal 2 and generates a report indicating a result ofthe analysis.
  • a communication interface includes a tracking interface II, a delivery interface 12, a URL delivery interface 13 and a serial key generator 14.
  • the tracking interface 11 is responsible for transferring log information for the client module program of the client information terminal 2 to a tracker daemon.
  • the information transferred by the tracking interface II contains a web site ID, an information/data ID, information indicating the number of displays/clicks/actions associated with the multimedia information/data and URL information.
  • the delivery interface 12 delivers multimedia information/data corresponding to a date, the time of day, the day of the week, type of web browser, web browser version, operating system and operating system version according to a targeting policy based upon a scheduling function provided in the client module program of the client information terminal 2.
  • the URL delivery interface 13 Upon receiving current URL information from the client module program of the client information terminal 2, the URL delivery interface 13 delivers registered multimedia information/data corresponding to the received URL information.
  • the serial key generator 14 receives a unique serial number from the management server 8.
  • the communication interface further includes a non-serial key generator (not shown) for generating a non-serial key when an authentication is rejected where the client module program is installed for the first time in the client information terminal 2.
  • the communication interface performs an interface process associated with license management, account management, campaign management, targeting management and analysis/reporting management.
  • the client information terminal 2 can display various formats of multimedia information/data on a monitor according to an operation of the client module program. This will now be described with reference to FIGS. 5 A to 51.
  • FIG. 5 A when a window 30 ofthe web browser program is executed while the client information terminal 2 is connected to the Internet, the information control module CM2 of the client module program is driven and a display window 34 for the multimedia information/data is displayed so that it is overlapped with a menu bar 32 ofthe web browser
  • FIG 5B when the web browser program window 30 is executed, a display window 36 having predetermined multimedia information content on the menu bar 32 located at the top ofthe web browser is shifted from one side ofthe browser display area to the other side ofthe browser display area, and the display window 36 slowly disappears.
  • FIG 5C when the web browser program window 30 is executed in the client information terminal 2, a display window 38 is enlarged or reduced according to the multimedia information/data on the whole surface ofthe program window 30.
  • the respective display windows 34, 36 and 38 can contain a company image advertisement, a product advertisement, notification information, educational content, etc relating to a web site connected to the web browser
  • a mouse cursor manipulated by the user is overlapped with the display windows 34, 36 and
  • the display windows 34, 36 and 38 can disappear, respectively. Since the display windows 34, 36 and 38 are linked to other web sites or web pages associated with the multimedia information/data, a corresponding web site or web page can be displayed by a mouse click Furthermore, the display windows 34, 36 and 38 can be configured by various formats of files such as text, images, flash animations, moving pictures, etc and additional audio files
  • the information control module CM2 ofthe client module program is driven and hence an avatar 40 based upon multimedia information/data is displayed on a predetermined area ofthe web browser program window 30
  • the avatar 40 has a media format having an animation technique such as an MS-agent and a drag and drop operation for the avatar 40 can be performed using the mouse's cursor.
  • an animation technique such as an MS-agent
  • a drag and drop operation for the avatar 40 can be performed using the mouse's cursor.
  • a click operation is performed by the mouse, a corresponding web site or web page can be displayed through a link function associated with other web sites or web pages and an end operation can be performed using an additional menu window
  • an icon 44 linked to specified multimedia information/data can be displayed on a desktop background screen 42 in an online state in which the client information terminal 2 is connected to the Internet
  • an execution window for multimedia information/data can be open
  • the icon 44 can preferably disappear according to one click
  • a moving picture display window 46 can display moving pictures during a constant reproduction time on the whole surface of the web browser program window 30 while the information control module CM2 of the client module program is driven
  • the moving picture display window 46 disappears
  • a specific web site or web page linked can be displayed by a click ofthe mouse
  • FIG 5G when the client information terminal 2 executes the web browser program window 30 and displays a web page ofa specified web site, content ofthe web page displayed on the web browser program window 30 is analyzed while the insert function is executed by an operation of the information control module CM2 of the client module program, and an empty space is automatically recognized from the web browser program window 30, such that a display window 48 for multimedia information/data is displayed in a corresponding empty space
  • a display window 50 for multimedia information/data is displayed on the desktop background screen 42 during a predetermined time while the information control module CM2 ofthe client module program is driven, and the web browser program window 30 is executed
  • the information control module when the client information terminal 2 executes the web browser program window 30 and the program window 30 is terminated in a state in which web page content of a predetermined web site is queried, the information control module
  • CM2 of the client module program is driven and a display window 52 for multimedia information/data is displayed on the background screen 42 during a predetermined time
  • each window disappears
  • a specific web site or web page linked to each ofthe display windows 50 and 52 can be displayed by a click ofthe mouse Audio effect can be inserted into corresponding multimedia information/data.
  • each display window can be shifted according to an operation of the mouse cursor
  • the client information terminal 2 is connected to a web site constituted in the web server 4 and, if necessary, inputs individual information into a corresponding web site to perform a membership subscription procedure (at step S 10).
  • the management server 8 is functionally interworked with the web site ofthe web server 4, and recognizes the fact that the client information terminal 2 has been connected to the web site (at step Sl l).
  • the management server 8 sends a client module program to the client information terminal 2 so that the client module program can be installed in the client information terminal 2.
  • the management server 8 checks an upgrade state of a corresponding module program and performs an upgrade operation (at step SI 2).
  • the web server 4 transmits an authentication tag to the client information terminal 2 in an online mode (at step S13).
  • the client information terminal 2 determines whether or not a client has performed an authentication procedure in response to the authentication tag received from the web server 4 (at step S 14).
  • authentication rejection information is transmitted to the management server 8.
  • authentication process information is transmitted.
  • a non-serial number is incremented by "1" and a non-serial key is generated (at step SI 6) and the generated non-serial key is registered in an authentication rejection list (at step SI 7).
  • a serial number is incremented by "1" and a serial key is generated (at step SI 8).
  • the generated serial key is transmitted to the client information terminal 2, and the information caller module CMl ofthe client module program records and manages the serial key (at step SI 9).
  • the client module program of the client information terminal 2 transmits only basic individual information (e.g., sex, age, address information, taste, etc.) among various individual information to the management server 8 so that important individual information is not revealed.
  • the client information terminal 2 requests that related information appropriate for the individual information be transmitted (at step S20).
  • step S20 is omitted where the client information terminal 2 is not registered as a member on the web site of the web server 4 and the individual information ofthe client is not present.
  • the management server 8 Upon receiving the individual information from the client information terminal 2 and the related information request corresponding to the received individual information, the management server 8 analyzes the individual information, extracts corresponding multimedia information/data from the transmission information database 22 via the database server 18, and transmits the extracted multimedia information/data to the client information terminal 2 through a cache operation ofthe service daemon server 16 (at step S21).
  • the management server 8 extracts content of the multimedia information data relating to the web site of the web server 4 from the transmission information database 22 in a state in which the individual information for the information request from the client information terminal 2 is not received, and transmits the extracted multimedia information/data to the client information terminal 2 through the cache operation ofthe server daemon sever 16
  • the client information terminal 2 stores the multimedia information/data received from the management server 8 in a storage space of a hard disk provided in the client information terminal 2 (at step S22)
  • the client information terminal 2 displays content of a specific web page after a program window of a web browser is executed, an empty space is automatically recognized from the program window while the information control module CM 2 of the client module program is driven, and an insert function is executed so that specific information/data is displayed among multimedia information/data stored in the storage space ofthe hard disk (at step S23)
  • the information control module CM2 of the client module program executes a tracker so that the tracker creates a web site identifier or identity (ID), a multimedia information/data list ID, a count value indicating the number of information displays, a count value indicating the number of queries of a client, a navigation time period between the first information/data display time and the last information/data display time, an information attach time, domain information at the time of performing an attach function, etc. as tracking data, and transmits a serial key assigned to the client information terminal 2 and the tracking data to the management server 8 (at step S28).
  • ID web site identifier or identity
  • the management server 8 stores the tracking data received from the client information terminal 2 in the client information database 20 via the database server 18 (at step S29).
  • the client information terminal 2 stores multimedia information/data received from the management server 8 in a storage space of its hard disk (at step S40), and drives the web browser to execute a program window containing content based upon a web page ofa predetermined web site (at step S41)
  • the client module program ofthe client information terminal 2 drives the information control module CM2 and searches for an empty space from a web page ofa web site displayed on the program window (at step S42) It is determined whether the empty space has been detected from the web page ofthe web site (at step S43)
  • the client module program of the client information terminal 2 inserts multimedia information/data of specific content designated by the scheduler function into the empty space and displays the inserted multimedia information/data (at step S44)
  • the information control module CM2 of the client module program displays information on a menu bar of a corresponding web browser by means of a dynamic targeting operation (at step S45)
  • the client module program of the client information terminal 2 determines whether a mouse cursor is manipulated and overlapped with a display window of the multimedia information/data (at step S46) If the mouse cursor is manipulated and overlapped with the display window ofthe multimedia information/data as a result of the determination at the above step S46, the display window of corresponding information/data disappears (at step S47)
  • step S48 it is determined whether a click operation ofthe mouse is performed for the display window.
  • the client module program of the client information terminal 2 determines that no click operation of the mouse is performed for the display window as a result of the determination at the above step S48, a determination is made as to whether a preset time of the display window based upon the scheduler function has elapsed (at step S49).
  • the information control module CM2 of the client module program determines that the preset time based upon the scheduler function has elapsed as a result of the determination at the above step S49, the display window of corresponding multimedia information/data disappears at the above step S47.
  • the web browser program window displays a web page of a web site linked to the display window of corresponding multimedia information/data and then a corresponding display window disappears (at step S48).
  • the client information terminal 2 stores multimedia information/data received from the management server 8 in a storage space of its hard disk (at step S60), and drives the web browser to execute a program window containing content based upon a web page ofa predetermined web site (at step S61).
  • the client module program ofthe client information terminal 2 drives the information control module CM2 and displays multimedia information/data of specific information content on a predetermined area of a web browser program window according to a scheduler function set by the management server 8 (at step S62).
  • the client module program determines whether the client's manipulation has been performed to display another web page in place of a specific web page ofthe web site displayed on the web browser program window (at step S63).
  • the information control module CM2 of the client module program displays multimedia information/data of specific information content based upon the attach function (at step
  • step S64 On the other hand, if it is determined that no manipulation of the client has been performed to display another web page in place of a specific web page of the web site displayed on the web browser program window as a result ofthe determination at the above step S63, a determination is made as to whether the client's manipulation has been performed to display another web site in place of a specific web site displayed on the web browser program window (at step S65).
  • the client module program of the client information terminal 2 determines whether the client has performed an operation for closing the web browser program window If it is determined that the client has performed an operation for closing the web browser program window, specific multimedia information/data is displayed on a desktop background screen by the attach function ofthe information control module CM2 (at step S67)
  • FIG 8 is a block diagram illustrating the configuration of an information communication system to which the information transmitting method is applied in accordance with another embodiment ofthe present invention
  • an information communication system to which another embodiment of the present invention is applied inclUncludesm*/U client information terminal 60, a web server 62, a web information database 64, a management server 66, a service daemon server 74, a database server 76, a client information database 78, a transmission information database 80, a messaging server 82, a short message service (SMS) gateway 84 and a mobile communication terminal 86
  • the management server 66 includes a web server 68, a servlet container server 70 and an image/stream server 72
  • the client information terminal 60 upon receiving an authentication tag from a web site ofthe web server 62 connected via the Internet and performing an authentication procedure, the client information terminal 60 receives a client module program from the management server 66 and the received client module program is installed in the client information terminal 60
  • the client module program is arbitrarily executed by a manipulation ofthe client and the executed client module program displays multimedia information/data and information message data received from the management server 66 on a monitor according to a menu manipulation
  • the multimedia information/data capable of being displayed using the client module program of the client information terminal 60 is created in the form of text, audio, still pictures, flash animations, moving pictures, etc.
  • the multimedia information/data contains data such as a brand image advertisement of a company, a product advertisement, a quick announcement, notification information, an event notification, educational content, etc.
  • the information message data containing public announcement and investment information ofa company, questionnaire information, etc. is created in the form of text, audio, etc.
  • the client information terminal 60 can transmit the information message data displayed through the client module program to a desired mobile communication terminal in the form of short message service (SMS) data.
  • SMS short message service
  • the client module program designates the information message data to be converted into the SMS data and can transmit, to the management server 66, a telephone number ofthe mobile communication terminal inputted by the client.
  • the web server 62 constructs a web site containing specific content information.
  • an authentication tag is transmitted to the client information terminal 60.
  • the web server 62 is functionally interworked with the management server 66.
  • the web server 62 notifies the management server 66 ofthe fact that the client information terminal has been connected to the web site.
  • the web information database 64 stores content information of web page data constituting the web site constructed in the web server 62.
  • the management server 66 stores multimedia information/data and information message data to be transmitted.
  • the web server 62 based upon an update method can periodically or randomly transmit, to the management server 66 via the Internet, various information message data relating to content of a corresponding web site, that is, multimedia information/data and information message data.
  • the multimedia information/data contains data such as a brand image advertisement of a company managing a web site, a product advertisement, a quick announcement, notification information, an event notification, educational content, etc. created in the form of text, audio, still pictures, flash animation, moving pictures, etc.
  • the information message data contains public announcement and investment information ofa company, a questionnaire, etc. created in the form of text, audio, etc.
  • the management server 66 is functionally interworked with the web site of the web server 62.
  • the client module program is transmitted to the client information terminal 60 connected to the web site, and is installed in the client information terminal 60. If an authentication process ofthe client information terminal 60 has been performed, multimedia information/data and information message data provided from the web server 62 are transmitted to the client information terminal 60 and are variously displayed according to a drive operation ofthe client module program.
  • the management server 66 extracts information message data, designated by the client module program, to be converted into SMS data in response to an SMS data transmission request from the client module program of the client information terminal 60.
  • the messaging server 82 converts the designated information message data into the SMS data.
  • a telephone number inputted by the client of the client information terminal 60 is transmitted to a mobile communication network, and a specific mobile communication terminal 86 is paged.
  • the SMS data is transmitted to the specific mobile communication terminal 86.
  • the web server 68 provided in the management server 66 transmits, to the client information terminal 60, a client module program file, web page data created in hypertext mark-up language (HTML), image data as multimedia information/data and information message data.
  • the servlet container server 70 provided in the management server 66 is directly interfaced with the client information terminal 60 via the Internet
  • the servlet container server 70 executes an operation for transferring the client module program, the multimedia information/data and the information message data while being interworked with the web server 68
  • the image/stream server 72 provided in the management server 66 transmits image data or moving picture data in a stream manner in real time.
  • the service daemon server 74 provided in the management server 66 transmits the multimedia information/data and the information message data from the database server 76 to the client information terminal 60 through an interface function of the servlet container server 70, and serves as a cache for storing the multimedia information/data transmitted from the transmission information database 80
  • the service daemon server 74 interfaced with the servlet container server 70 performs the cache function so that the information message data corresponding to an SMS data transmission request is transmitted to the messaging server 82 and is converted into SMS data by the messaging server 82
  • the database server 76 manages client-related information, multimedia information/data and information message data stored in the client information database 78 and the transmission information database 80
  • the client information database 78 stores a serial number for the client information terminal 60 in which the client module program is installed, tracking data collected by the client module program ofthe client information terminal 60, and basic user information (e g , age, address information, etc ) provided from the client information terminal 60
  • the transmission information database 80 stores multimedia information/data and information message data based upon various content and formats to be transmitted to the client information terminal 60.
  • the messaging server 82 converts the information message data designated according to a transmission request from the client information terminal 60 into SMS data
  • the SMS gateway 84 performs an interface function so that the SMS data from the messaging server 82 can be transmitted on the basis of a data format capable of being displayed on the mobile communication terminal 86 through the mobile communication network
  • FIG 9 is a view illustrating the flow of data at the time of installing a module program through a user authentication and transmitting information in accordance with another embodiment ofthe present invention
  • the management server 66 is functionally interworked with the web site
  • the client module program Dl l is transmitted to the client information terminal 60 and is installed in the client information terminal 60.
  • the management server 66 transmits notification data relating to a corresponding module program and an uninstall program together
  • the web site 62a transmits an authentication tag D13 for making an authentication request while transmitting web page data D12 to the client information terminal 60
  • An authentication process is performed according to an operation ofthe client information terminal 60.
  • the management server 66 increments a serial number contained in a serial number list by "1", and the incremented serial number is transmitted to the client information terminal 60.
  • the management server 66 increments a non-serial number contained in a non-serial number list by "1" and generates the incremented non-serial number.
  • cookie information is sent to the client information terminal 60 so that the authentication tag D13 is not sent during a predetermined time according to a preset scheduler.
  • the management server 66 transmits multimedia information/data D15 and information message data D14 stored in the transmission information database 80 to the client information terminal 60.
  • the client information terminal 60 stores the multimedia information/data and information message data received via the Internet in a storage space ofthe hard disk.
  • the multimedia information/data provided from the management server 66 to the client information terminal 60 is based upon multimedia data formats of image data, stream data, HTML data, flash data and moving picture data.
  • Content of each piece of information can be used as a brand image advertisement associated with the web site 62a and a company managing the web site 62a, a product advertisement, a quick announcement, notification information, an event notification, educational content, etc.
  • the information message data contains public announcement and investment information of a company, a questionnaire, etc created in the form of text, audio, etc
  • the client information terminal 60 can display a tray icon for the client module program on a task bar ofthe desktop background screen When the client manipulates an executive icon, a corresponding client module program is executed and allows the client to display a desired information item
  • the client information terminal 60 transmits, to the management server 66, the collected tracking data D16 while the multimedia information/data and the information message data are displayed using the client module program
  • the management server 66 stores the tracking data D16 received from the client information terminal 60 in the client information database 78, and then can utilize the stored tracking data D16 as an information tool for online marketing information or customer relationship management (CRM) information ofthe company managing the web site Furthermore, the client information terminal 60 makes an SMS message transmission request D17 so that specific information message data displayed through the program window of the client module program can be transmitted to another mobile communication terminal At this point, the client information terminal 60 inputs a message ED of the information message data to be transmitted and a telephone number of the mobile communication terminal ofa receiving side into the management server 66
  • the management server 66 allows the messaging server 82 to convert the information message data corresponding to the message transmission request from the client information terminal 60 into SMS data so that the SMS data D18 can be transmitted to the specific mobile communication terminal 86 via the mobile communication network.
  • FIGS. 10A and 10B are views illustrating the form of a revealed client module program and the format ofa display window
  • the desktop background screen of the client information terminal 60 can display a tray icon 94 for the client module program on a task bar 92 given by an operating system such as Microsoft Windows
  • a program window 96 of the client module program is displayed on a predetermined area ofthe background screen
  • the program window 96 displayed on the background screen ofthe client information terminal 60 according to the client's click ofthe tray icon includes an icontab display area 98, a user interface display area 100, a notification display area 102 and a logo/advertisement display area 104
  • the icon/tab display area 98 displays a menu icon/tab that controls an execution/termination operation ofthe program window 96, an environment setting and an information display
  • the user interface display area 100 displays the multimedia information/data and the information message data received from the management server 66
  • the notification display area 102 displays notification information.
  • the logo/advertisement display area 104 displays banner company logo and advertisement data in various media formats.
  • FIGS 11A to 11C are exemplary views illustrating states in which information is displayed through a display window of he client module program in accordance with another embodiment ofthe present invention.
  • display items of multimedia information/data and information message data capable of being displayed on the program window 96 are based upon various information content and various display formats such as a public announcement item, a news item, an advertisement item, a questionnaire item, a publicity item, a financial statement item, an investment information item, etc.
  • a public announcement item and the advertisement item will be described with reference to FIGS 1 1 A and 11 C
  • the user interface display area 100 displays public announcement information among information message data that is received from the management server 66 and stored in the hard disk
  • the client module program displays advertisement information among various multimedia information/data, stored in the hard disk, based upon various formats of images, flash animations, moving pictures, etc on the user interface display area 100
  • an SMS information window 106 is displayed on the program window 96 so that the telephone number of a receiving side to receive SMS data and the telephone number of a transmitting side to transmit the SMS data can be inputted
  • the client module program transmits the inputted telephone numbers to the management server 66 so that the designated information message data is converted into the SMS data and the mobile communication terminal 86 corresponding to the telephone number ofthe receiving side can receive the SMS data
  • the client information terminal 60 While being connected to the Internet, the client information terminal 60 is connected to a web site constituted in the web server 62 and, if necessary, inputs individual information into a corresponding web site to perform a membership subscription procedure (at step S70)
  • the management server 66 is functionally interworked with the web site of the web server 62, and recognizes the fact that the client information terminal 60 has been connected to the web site (at step S71) Then, the management server 66 sends the client module program to the client information terminal 60 so that the client module program can be installed in the client information terminal 60 In addition, the management server 66 checks an upgrade state of a corresponding module program and performs an upgrade operation (at step S72)
  • the web server 62 transmits an authentication tag to the client information terminal 60 in an online mode (at step S73)
  • the client information terminal 60 determines whether or not the client has performed an authentication procedure in response to the authentication tag received from the web server 62 (at step S74)
  • authentication rejection information is transmitted to the management server 66
  • authentication process information is transmitted.
  • the management server 66 determines whether the authentication procedure has been performed by the client information terminal, and receives the authentication rejection information (as indicated in a "No" branch at step S75), a non-serial number is incremented by "1" and a non-serial key is generated (at step S76) and the generated non- serial key is registered in an authentication rejection list (at step S77).
  • the management server 66 When the management server 66 receives the authentication process information from the client information terminal 60 (as indicated in a "YES" branch at the above step S75) according to the result ofthe determination, a serial number is incremented by "1" and a serial key is generated (at step S78). The generated serial key is transmitted to the client information terminal 60, and the client module program of the client information terminal 60 records and manages the serial key (at step S79).
  • the client module program ofthe client information terminal 60 transmits only basic individual information (e.g., sex, age, address information, taste, etc.) among various individual information to the management server 66 so that important individual information is not revealed.
  • the client information terminal 60 requests that related information appropriate for the individual information be transmitted (at step S80). It is preferable that the above step S80 is omitted where the client information terminal 60 is not registered as a member in the web site of the web server 62 and the individual information ofthe client is not present.
  • the management server 66 Upon receiving the individual information from the client information terminal 60 and the related information request corresponding to the received individual information, the management server 66 analyzes the individual information, extracts corresponding multimedia information/data and information message data from the transmission information database 80 via the database server 76, and transmits the extracted multimedia information/data to the client information terminal 60 through a cache operation of the service daemon server 74 (at step S81)
  • the management server 66 extracts content of the multimedia information/data relating to the web site of the web server 62 from the transmission information database 80 in a state in which the individual information for the information request from the client information terminal 60 is not received, and transmits the extracted multimedia information/data and information message data to the client information terminal 60 through the cache operation ofthe server daemon sever 74.
  • the client information terminal 60 stores the multimedia information/data received from the management server 66 in a storage space of a hard disk provided in the client information terminal 60 (at step S82)
  • the client information terminal 60 executes a tray icon displayed on a task bar of the desktop background screen according to the mouse cursor manipulation
  • a program window ofthe client module program that is divided into the icon/tab display area 98, the user interface display area 100, the notification display area 102 and the logo/advertisement display area 104 is executed as shown in FIG. 10B (at step S83).
  • the client module program ofthe client information terminal 60 displays, on the user interface display area 100, multimedia information data or information message data corresponding to a specific display item selected by a manipulation ofthe client among a plurality of display items capable of being displayed on the user interface display area 100 (e.g , a public announcement item, a news item, an advertisement item, a questionnaire item, a publicity item, a financial statement item, an investment information item, etc.) (at step S84). Then, the client module program of the client information terminal 60 determines whether the client has manipulated a menu to transmit specific information message data displayed on the user interface display area 100 of a corresponding program window to another mobile communication terminal (at step S85).
  • a specific display item selected by a manipulation ofthe client among a plurality of display items capable of being displayed on the user interface display area 100 e.g , a public announcement item, a news item, an advertisement item, a questionnaire item, a publicity item, a financial statement item, an investment information item, etc.
  • the client module program determines that the client has manipulated a menu to transmit specific information message data displayed on the user interface display area 100 of a corresponding program window to another mobile communication terminal as a result ofthe determination at the above step S85, the SMS information window 106 is displayed on the program window so that the telephone number ofa receiving side to receive SMS data and the telephone number of a transmitting side to transmit the SMS data can be inputted in a state in which a predetermined display item is designated on the user interface display area 100 ofthe program window as shown in FIG. 1 IC (at step S86).
  • the client module program ofthe client information terminal 60 transmits, to the management server 66, a message ID ofthe information message data to be transmitted to a specific mobile communication terminal and telephone number data inputted by the client through the SMS information window 106 (at step S87).
  • the management server 66 searches for information message data to be transmitted to the mobile communication terminal through the message ID received from the client information terminal 60, and then extracts the information message data from the transmission information database 80 so that the messaging server 82 converts the extracted information message data into SMS data (at step S88).
  • the management server 66 allows the SMS data from the messaging server 82 to be transmitted to the mobile communication terminal corresponding to the telephone number inputted by the client information terminal 60 via the SMS gateway 84 (at step S89).
  • the mobile communication terminal ofthe receiving side displays the SMS data received via the mobile communication network on its screen (at step S90).
  • the client information terminal 60 determines whether the client has performed an operation for closing the program window of the client module program by manipulating the mouse cursor (at step S91).
  • step S91 If it is determined that the client has performed an operation for closing the program window ofthe client module program by manipulating the mouse cursor as a result ofthe determination at the above step S91, the program window is closed and also the tray icon is continuously displayed on the task bar ofthe desktop background (at step S92).
  • the client module program of the client information terminal 60 executes the tracker so that the tracker creates a web site identifier or identity (ID), a multimedia information/data list ID, a count value indicating the number of information displays, a count value indicating the number of queries of a client, a navigation time period between the first information/data display time and the last information/data display time, an information attach time, domain information at the time of performing an attach function, etc. as tracking data, and transmits a serial key assigned to the client information terminal 60 and the tracking data to the management server 66 (at step S93).
  • ID web site identifier or identity
  • the management server 66 stores the tracking data received from the client information terminal 60 in the client information database 78 via the database server 76 (at step S94).
  • a client module program when a client performs a user authentication procedure on a predetermined web site, a client module program is installed in a client information terminal.
  • the client module program can display various formats of multimedia information/data and information message data scheduled according to various display techniques on a web browser screen and a background screen
  • the client can correctly target and transfer desired information content
  • an information transfer subject and the client can appropriately and commonly display desired information independent of a state in which the client queries information contained in a web page of a web site
  • tracking data indicating an information display state and the number of information queries can be collected through the module program installed in the client information terminal Information query states of the client can be correctly confirmed and the tracking data can be utilized as a useful customer relationship management (CRM) tool
  • the module program is installed only through the client's authentication procedure so that desired information content can be displayed in accordance with the present invention
  • the present invention can prevent important individual information from being revealed and provide the convenience of use to the client

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Abstract

La présente invention concerne un procédé de transmission d'informations utilisant un réseau de communication d'informations, lequel procédé consiste à recevoir, en mode en ligne, des informations fondées sur divers contenus et formats sur un réseau de communication d'informations par une simple procédure d'authentification d'un client, et à exécuter une opération de recherche. Lorsque un terminal d'information client spécifique est connecté à un site web sur Internet, un serveur gestionnaire interconnecté de manière opérationnelle avec le site web transmet un programme de module client. Le terminal d'information client spécifique installe le programme de module client. Un repère d'authentification est transmis par le site web au terminal d'information client. Le serveur gestionnaire fournit des données/informations multimédia fondées sur divers contenus d'informations et divers formats de supports en réponse à un résultat d'un processus d'authentification associé au repère d'authentification reçu par le terminal d'information client. Le terminal d'information client exécute le programme de module client et affiche, sur un écran, lesdites données/informations multimédia qui correspondent à un état de recherche sur Internet.
PCT/KR2003/001868 2002-09-11 2003-09-09 Procede de transmission d'informations utilisant un reseau de communication d'informations WO2004025494A1 (fr)

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AU2003260998A AU2003260998A1 (en) 2002-09-11 2003-09-09 Information transmitting method using information communication network

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KR1020020054892A KR20040023216A (ko) 2002-09-11 2002-09-11 정보통신망을 이용한 정보 전송방법
KR10-2002-0054892 2002-09-11

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US8364713B2 (en) 2009-01-20 2013-01-29 Titanium Fire Ltd. Personal data manager systems and methods

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