WO2004023439A1

WO2004023439A1 - Information collection system and its settlement method

Info

Publication number: WO2004023439A1
Application number: PCT/JP2002/009171
Authority: WO
Inventors: Kunitaka Arimura
Original assignee: Kabushiki Kaisha Integrated Business
Priority date: 2002-09-09
Filing date: 2002-09-09
Publication date: 2004-03-18
Also published as: AU2002335374A1; JPWO2004023439A1

Abstract

The conventional way of advertisement by an advertiser such as an enterprise would become wasteful by the present invention, i.e., an information collection system and its settlement enabling users, general consumers, to selectively, more quickly accurately, and effectively grasp information on an advertiser of an advertisement medium such as a poster. A user can acquire sufficient information by accessing servers (S1, S2) via a network according to a code such as a symbol or a number indicated on a part of an information medium such as a poster and downloading and displaying only the information that user desires as image and character information on an information terminal such as a cellular telephone. An advertisement medium should appeal only its field and details can be obtained from the information terminal via the servers (S1, S2) and the network.

Description

Specification

Information collection system and payment method thereof

The present invention relates to an information collecting system using an information medium such as a poster, a billboard, a newspaper, a magazine, a window, and in particular, an information collecting system capable of easily obtaining all necessary information collectively and information acquisition thereof It relates to a safe payment method for Background art

Conventionally, when searching for information using the Internet, it is common practice to access the server containing the ability to search and browse according to each item of the so-called home page, or the content of each interest or interest. It is true.

If you search and browse the website, you will get a lot of information, but along with that, a lot of unnecessary information will be displayed, and you have to search for the information you want from it. The same applies to accessing content, and there is no guarantee that this content contains the information or content that you want. Content that is rich in information that people want is valued and accessed more often.

Delivery information that seems to be of high interest to people is too much to look at when the content and the number increase. On the other hand, the content that you want to advertise with advertising media such as posters is a product, a guide, a company, an organization, and so on. There are many who advertise in an image in an instant. Some of the letters are written, but people walking in front of the poster can not read the contents. is there.

The city is full of posters S. Even if the posters of interest enter the eye, there are time constraints and letter size restrictions to check the contents, and a large number of posters are attached. In fact, there are few cases in which the effects are accurately communicated. That is, it is common for these advertising media to be energy inefficient if they are printed in large quantities.

Therefore, if posters are visible and their contents can be accurately communicated in some way, the advertising effectiveness and efficiency of advertising media such as posters can be dramatically increased.

By the way, there are times when you do not know where you want the information you want to obtain. For example, through advertising on paper, video, posters, flyers, etc., products, companies, organizations, event contents, sound, video contents, etc. And it is contradictory to explain in detail in a short time. In other words, if you want to advertise a specific product, you must accurately report the difference from others.

However, it is almost impossible to impress and remember people instantaneously because of limitations on the size of advertising media such as general paper and video, posters and flyers, and the size and number of characters.

For example, when passing in front of a poster, if you are interested, you should think that the effect of the poster was obtained. At this time, it is easy to select the target of interest obtained from the poster by another means, and if the detailed contents are obtained, read the information slowly even after you go home on the train, in the office or at home. Can be scrutinized.

On the other hand, since Internet websites contain a variety of corporate information, it is also troublesome and difficult to select the necessary information from among them. In addition, it takes time and time to select necessary information from various contents. The present invention has been made in view of the above problems, and information of an information medium such as a poster or the like is displayed on a server according to a symbol such as a symbol or a numeral displayed on a part of the information medium. By accessing to the terminal and downloading to the terminal, only the desired information can be obtained at the terminal, and sufficient information can be obtained from the display of the terminal as the information of images and characters. The purpose is to provide only an information collection system that can obtain information from the terminal through the server and the net, and its payment method. Disclosure of the invention

The present invention has an information medium for displaying information and a server for storing information on the display contents, and a desired code is displayed by displaying a code for accessing the server on a part of the display of the information medium. The present invention relates to an information collecting system in which information corresponding to the code can be selectively input from the server to the information terminal, and further, the information from the server input to the information terminal can be displayed on the display unit of the information terminal or attached thereto. It is displayed on the display of the connected module. The code can be input by keyboard, bar code reader, magnetic code, IC code reader, etc.

Also, the information terminal is a portable telephone or a portable computer device, and the information medium is an advertising medium. Furthermore, according to the present invention, the publisher of the information medium sequentially writes and records the information to be notified to the server, and sequentially erases the information of the publisher in conjunction with the expiration date of the advertisement display period of the information medium. Also, by connecting in advance to the information terminal the module in which the address for accessing the server is recorded, the code in the information medium is input, and the transmission operation of the module is performed. The server is made accessible.

In addition, a management means for managing the server collectively is provided, and the management means divides the recording area of the information in the server into a plurality of parts and leases it to the issuer or the requester of the information medium. And an operation means for operating the server, wherein the operation means is adapted to input information of the requester to the server at the request of the issuer of the information medium.

Also, the module incidentally connected to the information terminal is a module capable of transmitting and receiving information, the code displayed on the information medium is a predetermined code, and the server can be accessed by the input of the code. It is As a code input method, the method by the key pad is generally used, but if it is equipped with a barcode reader, it may be by the barcode, similarly by the magnetic code or by the IC code, automatically by the terminal. You can do input.

Further, according to the present invention, there is provided a settlement method in which predetermined settlement based on the information obtained from the server is automatically performed through the information terminal or a module incidentally connected thereto in the above-mentioned information collection system.

Brief description of the drawings

1 shows a specific aspect of the advertisement medium according to the embodiment of the present invention, FIG. 2 shows an example of an information terminal of the system according to the embodiment, and FIG. 3 shows an adapter module according to the embodiment. 4 shows the system configuration of the embodiment, FIG. 5 shows an example of server attribution of the system of the embodiment, and FIG. 6 shows example attribution of other servers of the system of the embodiment. Fig. 7 is a view showing a business model according to the present invention, and Fig. 8 is a view showing another business model according to the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

The present invention relates to an information collection system using an information medium such as a poster, a signboard, a newspaper, a magazine, a window, a display panel, a display screen, and a payment method for the information collection system. For these media, for example, there are visual advertisements of pictures and characters through wired and wireless broadcast and advertisement images. Posters and signs will be printed on a sheet of paper with pictures and characters printed on display, but those who are busy can not read the contents. The contents of this poster, etc., as well as, for example, ticketing and payment matters, are posted elsewhere. However, it is useful if such information can be obtained collectively and easily, and the present invention provides such a system.

That is, according to the present invention, it is possible to easily select only the information desired from among a lot of information overflowing in the world, easily obtain it on the portable terminal etc. at hand, and safely secure the means of purchase by it. It is to provide a payment system.

For example, there are information obtained by sight and sound through media such as paper and pictures, posters, billboards, newspapers, magazines, books, windows, flyers etc. As a way to connect a lot of information with busy people, It is to selectively give information on each desired purpose.

This method is how to properly give the information that the person wants, and to select from among them, how to divide the detailed information from among a lot of information and give it to the person quickly. It can not be ruled out using mobile terminal and network and server technologies.

(Example 1)

Fig. 1 is a diagram showing a specific aspect of the advertisement medium which is an information medium of the embodiment of the present invention, where (a) is a poster or a signboard, and (b) is a newspaper or magazine place. (C) shows the case of the television screen respectively.

In the case of new information and advertisements by posters and billboards in Figure 1 (a), for example, while the posters are being put, for example, specific information for the viewers of the advertisement during the advertisement period of about one week to one month. I have to give a picture. The effectiveness of advertising and advertising is large in crowded places such as train stations, but in most cases it is often viewed while passing in front of advertising. Therefore, it is necessary to give the necessary information in a short time.

(Generally, information that can be understood in a short time is what kind of information or what information about it, and details can not be understood unless you stop and look at the details or read detailed characters. And, like this, posters and so on If you write in small letters to people passing in front of a standing sign, etc., you will not be able to read back and you will lose the meaning of advertising and advertising.

In order to eliminate such a bad effect, a sign such as a sign or a number for accessing the server is written on a part of the poster or the signboard (generally the upper or lower), and this is input to the portable terminal. You can access the server that contains the information you want, and you can get the information you need. That is, it is only necessary to instantly complain about the information about the poster and the signboard. In this way, advertising posters and billboards can be a useful means of obtaining information for busy people, and they can be effective for advertising and advertisers.

There are also cases where a general home page is used, but as mentioned above, there is a lot of unnecessary information on the home page, it takes time and effort to select the information that you want from information you do not want, too much information It is inappropriate to look at.

In addition, advertisements that do not have a home page, advertisers, and advertisements that can not be easily represented by images or characters, such as posters and billboards, can be The method of the homepage is not valid.

If you advertise or advertise in the newspaper or magazine shown in (b) of Figure 1, you can spend more time reading it than in the case of (a) the condition of the bosser or the signboard. It can be stored and somehow it will be useful to cut out or bring back only the information you need, but it tends to be bulky or lost. However, in this embodiment, instead of carrying these materials, the server can be accessed from the terminal based on the code obtained from the page etc., and up-to-date information can be input (loaded) from the server to the terminal. You may throw away the materials.

Fig. 1 (c) is a special case, and if the time for commercials on TV etc is not enough, advertisement and promotion will end soon, so the code for accessing the server is the same as advertisement. By broadcasting together, information can be retrieved from a server from an information terminal or PC (personal computer). For example, there are keyboards, bar code readers, magnetic codes, IC code readers, etc. as a method of inputting into a cell phone or a terminal. In this way, advertisers can save a short amount of commercials, and if detailed information is entered into the server, users can obtain more detailed information than the server, and both can benefit.

FIG. 2 is a view showing an example of an information terminal in the net system of the present embodiment. Except for (f) in the figure, the other (a) to (e) and (g) are mobile terminals.

Figure 2 (a) shows an example of a mobile phone terminal, which is a terminal that can access the Internet. (B) shows an example in which an adapter module for a net system shown in FIG. 3 described later is connected to the lower serial terminal of the portable terminal, and (c) shows an example of the portable terminal whose serial terminal is on the side. An example is shown. Also, (d) is an example of a PDA, (e) is an example of a mopile PC, (ί) is a desktop (G) shows an example of connecting a module equipped with a regular IC card adapter for payment to a portable terminal.

By using these information terminals, a code such as a symbol or a number obtained from an advertisement medium is input to the terminal, and the server of the system is accessed to easily input the information interlocking with the advertisement medium. can do. At that time, in the case of (a) in the figure, since it is performed only by the operation of the terminal as described above, it takes some time like accessing a general server. Currently, there is only an adapter method, but in the future, if a function such as a bar code reader is directly introduced to a portable terminal, there is also a method to make the code input a bar code, a magnetic code, and an IC code. In the case of (b), an adapter module for a net system as shown in Fig. 3 is recorded with an interface such as TC PZ IP, PPP, HT TP, etc. for accessing the server. Install this adapter module. When making a call, the server will be accessed automatically, so there is no need to operate the mobile phone key. That is, since it is only necessary to select which address of the server contains the desired information, the operation is extremely simple and takes less time. The same is true for (C). As mentioned above, there are keyboards, barcodes, magnetic codes, IC codes, etc. as input methods.

Also, in the case of (g), it is an example where further settlement is performed using an IC card, as shown in FIG. 3, such as UIM and WIM as well as SIM used for mobile phone ID and telephone charge settlement. You can purchase tickets advertised in advertising media by storing an IC card module 12 used for an automatic withdrawal of a bank, a prepaid card, a debit, etc. by an IC module equipped with various applications. . Even if it is not linked with the bank account, you will receive the settlement from the bank and then receive it from the bank It can also be a system.

Fig. 3 is a diagram showing an adapter module for automatically accessing the above-mentioned server, wherein (a) and (b) are front views, and (c) is a side view thereof.

In Fig. 3 (a) is a normal type, and 1 is the module main body, which is connected to a mobile phone etc via connector 2. Also, power is supplied from a battery 11 such as a lithium ion battery, a nickel hydrogen battery, or a fuel cell.

Reference numeral 3 is a numeric keypad for entering the number corresponding to the serial number of the advertising medium, compatible with ordinary PHSs and mobile phones that do not have internet-compatible TCP / IP, PPP, HT TP and other interface functions. The PHS etc. connected to the _c module, which is responsible for the operation to download and display information when using a telephone set, is not shown, but even if it is a PHS card or a LAN card good.

4 is a power key to turn on / off the power, 5 is an outgoing call key, and when the key is pressed by mistake, the reset key 6 or this power key 4 is pressed. . Reference numeral 8 denotes an L CD display unit for displaying numbers and symbols, 9 denotes a function key, and 13 denotes a function module.

Fig. 3 (b) shows the case where a password or the like is further input, and a reset key 7 to be reset when the password is incorrectly input is added. In addition, enter, shift, cursor, etc. are performed using function keys 9 and 10.

In the adapter module configured as described above, the IC card module 12 having the same shape as that of the SIM, UIM, etc. can be housed in the module body 1 by opening the lid. When using this IC card module 1 2, key in a personal identification number to perform personal identification, and personal identification Once done, it becomes possible to access the data written to this IC card module 12, and the data is transmitted to the outside via the mobile phone.

In addition, in the module main unit 1, a functional module 13 in which an address, a key, and the like for accessing a server of the system are written is incorporated. The function module 13 also includes a communication module. If an interface such as the Internet protocol TCP / IP, ATT, PPP, HTTP, etc. is built in, even an ordinary mobile phone or PHS can be used as the Internet. You can access to FIG. 4 is a diagram showing a system configuration of the present embodiment. You can access the server S1 or S2 where the information is stored via the general public telephone line (or dedicated line) Pu or the Internet line I, and the information needed from this server S1 or S2 Shows a system for incorporating In the figure, R indicates a router.

In the above system, the server S1, in which detailed information corresponding to the advertisement medium is stored, receives information from the server S1 by inputting an address in accordance with a conventional method using an Internet compatible mobile phone. It can be pulled out. At this time, it is possible to use a software that compresses the long address to be input with a code so that it can be easily incorporated. Also, server addresses can be supported with alphabetic characters, Japanese characters, numbers, etc.

Further, by using the above-described adapter module for automatic access which is one of the present invention, the server S1 can be automatically accessed and the information of the server S1 can be taken into the portable terminal. Mobile phones that do not support the Internet have the function of importing information from the Internet into the module and displaying it on the module. The display must be large and have operation keys etc.

In this case, the module itself is a dedicated information terminal, and the display must be large, and the main body shape is also large.

It is not just for accessing S1.

If you want to settle an event or ticket purchase, you can do this through server S2, and make sure that server S1 and S2 settle on the promises and conditions that they relate to. You can also Also, if you want to settle separately, you can access Server S2 and make payments or payments based on the conditions written in the IC card in the module. A method is also possible in which the servers S 1 and S 2 communicate information and make an automatic settlement, so that the server S 2 is accessed via the server S 1 and the settlement is performed according to the pre-determined conditions. Can also be

FIG. 5 is a diagram showing an example of attribution of servers of this system. Companies and customers A, B, C, D, E, ... are the information companies e- I who manage the servers S l and S 2. Information related to advertising media and information to be watched in detail at terminals e- Send by mai 1 (electronic mail), \ / Ό (flexible disc), or fax (fax sterling). Basically, customers who advertise this information are the best to know, so it is better for the customer to process it, but the customer processes the contents to the information company e _ I so that the information can be viewed on the server. For example, an information company or information company e- I who can ask for information pastes information to be assigned to the memory of the server S 1 according to the contents of each information. The server S1 may be owned by the company, or may be rented from the owner of the net and the server.

FIG. 6 is a diagram showing another attribution example of the server of this system. An information company e-I may own a server, and may place client information on the server in response to companies and customers A, B, C, D, E, ....... FIG. 7 is a diagram showing an example of a business model according to the present invention. In order to create an advertisement, a company or a customer A requests the advertisement agency R 1 to create an advertisement such as a poster P 1, a signboard P 2, a newspaper advertisement N l, and a magazine M l. The advertising agent R 1 further outsources the production of the advertisement, manufactures it in-house, orders printing from the printing company Pr, and prints.

In addition, we will provide detailed information related to the above advertising media (P1, P2, N1, M1, etc.) to the net information company e- I, and place a contract on the Internet server. Do the act.

The same applies to other companies and customers B, C, D ......, but the information company e i and the client company or customer A, B, ...... etc. The price is determined.

On the other hand, the holder of the portable terminal who wants to obtain information can directly access the server and obtain information from the server. The communication cost at that time is charged to the owner of the mobile terminal, but the server fee will be paid by the ad client. Of course, the viewer may pay the usage fee as in the past.

The above model is a method of purely importing information from advertising media into a terminal from a server. At that time, other advertisements and information can be sent to the end of the information, etc., to make it a total. If such a method is used, the income of the information company e-I will increase, but if there is a lot of extra information, it will be disliked by the user who holds the portable terminal.

The information to be put on the server is diverse and is information that the consumer related to the advertising media wants, but it may be, for example, audio, video, etc. In the case of Amusesument, there are other contents for guidance etc. However, companies that plan advertising especially aim at quick response and advertise using posters, newspapers, magazines, flyers etc. and access these contents. Increase sales by Can be It is desirable that these contents are stored in the server of the information company e-I, but they may be stored in other servers S11 and S12, and access is made to obtain the desired contents. Can.

(Example 2)

Fig. 8 is a diagram showing the case where a payment system is further introduced into the business model of Fig. 7. A server S 1 that stores information related to advertisements and a server S 2 that controls payment are also introduced, and it is possible to make purchases such as purchasing tickets, purchasing products, making reservations, and delivering audio and video.

In order to make a payment, a secure IC card module is required. As shown in (c) of Fig. 3, an IC chip with SIM, UIM, or WIM structure is attached to the module to make a prepaid payment. It is possible to pay by various methods such as debit method and debit method. It is more secure because it uses an IC card module than sending a credit card No. with a PC etc. At that time, it may be done by the chip of the IC card or by the main module, but it is desirable to encrypt or scramble data transmission to ensure the security of communication. In addition, the method of obtaining the product after selecting the one the customer desires is the method of obtaining the product, as shown in the figure, when the settlement is performed, the information company e- I or the company of the advertiser automatically The company or information company e—I's distribution center sends it to the nearest shop S sh 1, S h 2 _s S h 3 or a convenience store designated by the customer C 1 and sends it on the same day or the next day. It can be a system to be inserted, or it can be a system to send to home by courier.

The configuration and coding of these systems can be pre-arranged and selected in the module's menu. Also, when sending to home, the customer Address and name are linked by registration of I c module and registration of main module, and shipping can be settled depending on conditions.

By using these methods, it is possible to obtain goods faster and more safely through mobile terminals by using information obtained through advertising. Even if the product is different from the one you like, since the identity verification is performed, unlike mail-order sales etc, return exchange etc. is performed smoothly and troubles can be avoided.

Although the embodiment of the present invention has been described above, in the present invention, the contents of the advertising medium such as a poster are accessed through the net according to the symbols such as symbols and numerals displayed on a part of the advertising medium. By downloading to the terminal, only the desired information can be obtained at the terminal, and sufficient information can be obtained from the display of the terminal as image and character information, and only the advertisement media is concerned If it appeals, the details can realize the net system of the advertising media which can obtain information from the terminal through the server and the net.

Therefore, the role of the conventional advertising medium can be clarified, and the consumer as a consumer can understand the content of the advertiser more quickly, accurately and efficiently, and waste of the advertiser such as corporate etc. You can selectively and quickly and accurately communicate to consumers and users. In addition, as it is the method of providing information and advertising methods most suitable for the Internet society and IT society, it is possible to reduce wasted energy as little as possible, and it is possible to hit a responsive advertisement as well. The role played by is great for society.

As described above, according to the present invention, the contents of an information medium such as a poster are accessed through a net according to the symbols such as symbols and numerals displayed on a part of the medium, and downloaded to the terminal By doing this, only the desired information can be obtained at the terminal, and as information on images and texts, sufficient information can be obtained from the display of the terminal. The details can be obtained by the terminal through the server and the net.

Therefore, the role of the conventional information medium can be clarified, and the user as a general consumer can grasp the contents of the advertiser faster, accurately and efficiently, eliminating the waste of advertisers such as companies, etc. Communication with consumers and users quickly and accurately. In addition, because it is the most suitable advertisement transmission method for the Internet society and the IT society, it is possible to reduce wasted energy even a little, and the role played by this system is that socially responsive advertisement can be hit. It is a big place to Industrial applicability

As described above, the information collection system and the settlement method according to the present invention can easily obtain the necessary information at once by using information media such as posters, billboards, newspapers, magazines and windows. It is possible to do secure payment for the information acquisition, and it can be widely used.

Claims

The scope of the claims

1. An information medium for displaying information, and a server for storing information related to the display content, and a code for accessing the server is displayed on a part of the display of the information medium to display on a desired information terminal An information collection system _t configured to allow selective input of information corresponding to the code from the server

2. The information collection system according to claim 1, wherein the information from the server input to the information terminal is displayed on the display unit of the information terminal or the display unit of a module connected to the information terminal.

3. The information collection system according to claim 1 or 2, wherein the information terminal is a portable telephone.

4. The information collection system according to claim 1 or 2, wherein the information terminal is a portable computer device.

5. The information collection system according to any one of claims 1 to 4, wherein the information medium is an advertisement medium.

6. The publisher of the information medium writes the information to be notified to the server one after another and records it, and the information of the publisher is sequentially erased in conjunction with the expiration date of the advertisement display period of the information medium. Information gathering system as described in paragraph 5.

7 · A module in which an address for accessing the server is recorded in advance is connected to an information terminal to input a code in an information medium, and the server can be made accessible by a transmission operation of the module The information collection system according to any one of the items 1 to 6.

8. A management means for collectively managing the above server is provided, and the management means divides the recording area of the information in the above server into a plurality of parts and leases it to the issuer or the requester of the information medium. Information collection according to any one of claims 1 to 7

9. An operation means for operating the above-mentioned server, the operation means, upon request of the issuer of the information medium, inputting the information of the requester into the server. The information gathering system as described in any one of clauses 8.

The information collecting system according to claim 2, wherein the module incidentally connected to the information terminal is a module capable of transmitting and receiving information.

11. The information collection system according to any one of claims 1 to 10, wherein a code displayed on the information medium is a predetermined code, and the server can be accessed by inputting the code.

1 2. In the above information collection system, a settlement method of an information collection system that automatically performs a predetermined settlement based on information obtained from a server through an information terminal or a module attached to it.