WO2003105377A1 - Procede et systeme pour identifier un canal a des fins de recherche d'audience, et dispositif de mesure de canal - Google Patents

Procede et systeme pour identifier un canal a des fins de recherche d'audience, et dispositif de mesure de canal Download PDF

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Publication number
WO2003105377A1
WO2003105377A1 PCT/FI2003/000448 FI0300448W WO03105377A1 WO 2003105377 A1 WO2003105377 A1 WO 2003105377A1 FI 0300448 W FI0300448 W FI 0300448W WO 03105377 A1 WO03105377 A1 WO 03105377A1
Authority
WO
WIPO (PCT)
Prior art keywords
channel
video signal
identification data
monitor
displayed
Prior art date
Application number
PCT/FI2003/000448
Other languages
English (en)
Inventor
Kari Toivokoski
Andriy Gasanov
Timo SAUNAMÄKI
Original Assignee
Mitron Oy
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mitron Oy filed Critical Mitron Oy
Priority to AU2003233840A priority Critical patent/AU2003233840A1/en
Publication of WO2003105377A1 publication Critical patent/WO2003105377A1/fr

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309Transmission or handling of upstream communications
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/43Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast channels
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/48Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising items expressed in broadcast information
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/56Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/59Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 of video
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N17/00Diagnosis, testing or measuring for television systems or their details

Definitions

  • the present invention relates to a method for identifying a channel for viewer research from a video signal which is supplemented with channel identification data.
  • the invention also relates to a system for viewer research, comprising means for identifying a channel from a video signal supplemented with channel identification data.
  • the invention relates to channel measuring device comprising means for identifying a channel from a video signal supplemented with channel identification data.
  • Ratings of viewers of television channels are measured e.g. to evaluate how interesting the programs broadcast on different television channels are considered. This information interests both the producers of the television channels and the advertisers. For the producers of television channels, the viewer ratings tell what kind of programs are popular to watch. Thus, in the acquisition of new programs and in the planning of continuation to existing programs, one is more likely to end up in an arrangement in which the viewer ratings of programs to be broadcast remain as high as possible. On the other hand, different television channels compete with each other for the viewers, wherein many producers try to acquire programs which interest as many viewers as pos- sible. Also advertisers want to invest on advertisements to be broadcast in connection with such television programs which have many viewers who belong to the target group of the advertiser. Thus, in addition to the viewer ratings, the measurements are also aimed at finding various statistical data on the viewers, such as their age and/or sex distribution. In addition, particularly in connection with various regional programs, the aim may be to find out regional statistical data.
  • the arrangements of prior art are primarily based on the activity of selected viewers.
  • a group of viewers are given a measur- ing device, wherein these viewers enter, in the measuring device, data about the television channel they are watching as well as data about how many viewers are watching the program broadcast on this television channel.
  • the measuring device transmits the data to a measuring centre for collecting measurement data, normally by using a telephone connection.
  • the measuring centre compiles the data from the different devices and uses statistical mathematical methods to make a national and/or a regional analysis of the viewer ratings of the television channels to be measured.
  • the number and location of the measuring devices are to be selected so that the data obtained from the measuring devices would represent the viewer habits of a given geographical region as well as possible.
  • International application publication WO 00/70869 presents a method and a device for identifying a channel in viewer research by examining the video signal of the channel.
  • a digital signature is formed of the video signal, to be compared with a reference signature (e.g. a signature formed of a reference signal) to find out which channel is selected in a television set.
  • the reference signal can be generated by a sepa- rate tuner in which the selection of the channel is controlled on the basis of whether the signatures to be compared match or not.
  • the signature and the reference signal are formed of the video signal.
  • the system according to said publication has, for example, the problem that the content of the video signal normally varies to a great extent, wherein it may be difficult to find a suitable reference signal.
  • reference signals, or digital signatures formed of them are stored in the system, which requires a lot of storage capacity.
  • Arrangements are also known in which, at the broadcasting stage, the video signal is supplemented with information to be detected by a device for measuring viewer ratings connected to the viewer's set and using this information to identify the television channel being watched.
  • This supplemental information is included in such a part of the channel signal which is not displayed on the monitor of the receiver.
  • a problem in such an arrangement is, for example, that the signal to be broadcast must be supplemented with information which is only used for measuring the viewer ratings. This requires that auxiliary equipment is used at the broadcasting stage before the method can be applied.
  • the device for measuring viewer ratings must be connected to such a part of the receiver where this auxiliary infor- mation is included. This requires that the receiver has such an output connection from which the video signal can be lead to the device for measuring viewer ratings.
  • the invention is based on the idea that the measuring device is used to examine a video signal intended to be displayed on a monitor, by analysing the video signal of the channel or a video signal formed on the basis of information broadcast on the channel, to find out which channel is in question.
  • the analysis of the video signal can be made, for example, from a video signal output connection possibly provided in the receiver, or with a separate camera. When a camera is applied, it is trained on the video signal displayed on the monitor.
  • the method according to the present invention is primarily characterized in examining the video signal of the channel or the video signal formed on the basis of information broadcast on the channel, intended to be displayed on a monitor, to detect the identification data of the channel, wherein the detected channel identification data is used for identifying the channel.
  • the system according to the present invention is primarily characterized in that the means for identifying the channel comprise means for examining the video signal of the channel and/or a video signal formed on the basis of information broadcast on the channel, to detect the channel identification data, which video signal is intended to be displayed on a monitor, wherein the detected channel identification data is intended to be used for identifying the channel.
  • the channel measuring device is primarily characterized in that the means for identifying the channel comprise means for examining the video signal of the channel and/or a video signal formed on the basis of information broadcast on the channel, to detect the channel identification data, which video signal is intended to be displayed on a monitor, wherein the detected channel identification data is intended to be used for identifying the channel.
  • the present invention shows remarkable advantages over solutions of prior art.
  • To analyse the video signal there is no need to modify the receiver or the monitor. Because the measurement utilizes information which is independent of the measuring system and which is included in the video information in any case, the measuring arrangement according to the invention will not require any changes at the broadcasting end either.
  • the arrangement of the invention is independent of the transmission path and the transmission technology.
  • the analysis of the video signal is also independent of the technology of the monitor, wherein the monitor may be any device suitable for displaying a video signal, such as a picture tube, a liquid crystal display (LCD), a plasma display, a display device applying projection technology, etc.
  • the receiver does not require a video signal output connection, but the analysis can be made from the image displayed on the monitor of the receiver, for example by means of a camera.
  • Fig. 1 shows the system according to a preferred embodiment of the invention in a reduced block chart
  • Fig. 2 shows a device according to a preferred embodiment of the invention in a reduced block chart
  • Fig. 3 shows an example situation in which the system according to an advantageous embodiment of the invention can be applied.
  • Fig. 4a shows an example of the frame structure used in the data stream of a digital television broadcasting
  • Fig. 4b is a chart showing an example of the couplings between identifiers to be transmitted in the data stream of a digital television broadcasting, and tables.
  • FIG. 1 shows functional blocks in a system 1 according to an advantageous embodiment of the invention in a reduced manner.
  • the system 1 comprises viewer rating measuring devices 15 which are used at several different receiving points, such as households.
  • Information transmitted from the viewer rating measuring devices is collected in a computing centre 3 or the like.
  • the computing centres 3 compute the viewer ratings preferaby by applying statistical mathematics.
  • FIG. 2 shows, in a reduced manner, the structure of a channel measuring device 2 according to an advantageous embodiment of the invention.
  • the channel measuring device 2 comprises video signal analyzing means 4 for performing, e.g., the analysis of the video signal received with a receiver 5.
  • the analyzing means 4 may comprise, for example, connecting means 6 which are connected to an output 7 possibly provided in the receiver 5 so that the video signal received by the receiver 5 at each time can be led to another device, for example a video recorder (not shown), for storage.
  • the analyzing means 4 are equipped with a camera 8 in which the video signal displayed on the monitor 11 is converted to a suitable format.
  • the channel measuring device 2 comprises detecting means 9 for detecting identification data, to identify the channel identification data 14 from the received video signal.
  • the channel measuring device 2 is suitable for use, for example, in connection with a viewer rating measuring device 15, e.g. to inform the viewer rating measuring device of the channel being watched each time.
  • a viewer rating measuring device 15 typically comprises input means 12 which can be used to enter the number of viewers and possibly also other information.
  • the viewer rating measuring device 2 may comprise data transmission means 13 for transmitting measurement data to a computing centre 3 or the like.
  • the data stream of a single channel can be used to broadcast information of more than one program sources.
  • Figure 4a shows the data frame used by a digital television system for the broadcasting of digital information.
  • the frame or packet 400 comprises a header 401 and a payload 402.
  • the data stream of digital broadcasting consists of such packets 400 of standard length.
  • the transmission frequency of the packets can be dynamically varied.
  • the partial components belonging to a single television program are given in a Program Map Table (PMT) 405, and it is exactly the PMTs of the different programs which the PAT refers to. Reference to the PMTs is made in the same way, by means of their PIDs.
  • PMT Program Map Table
  • a PMT may also contain a reference to an Application Information Table (AIT, not shown in the appended figures), which further repre- sents the PIDs of the software applications relating to the television program to be broadcast.
  • AIT Application Information Table
  • the software can be picked up from the data stream and attached to the television program to be watched.
  • the software defined by the AIT After the software defined by the AIT has been received, it can be run locally in a digital receiver.
  • Figure 4b is a chart showing an example of the references between the tables of digital video broadcasting. The tables, as well all the other information to be transmitted in the data stream of the digital television broadcast, is composed directly from the data stream by means of the PID referring to the same.
  • the viewer selects, for example by using a channel selector 16, such as a remote control, the television channel, a teletext channel, or the like, to be received in the receiver 5.
  • a channel selector 16 such as a remote control, the television channel, a teletext channel, or the like
  • the receiver 5 receives, for example by using a channel selector 16, such as a remote control, the television channel, a teletext channel, or the like.
  • a video signal can be provided with information which indicates the channel in question.
  • the device receiving and/or processing the signal of the channel may, on the basis of the channel signal, supplement the video signal with information which can be used for identifying the channel. In this description, this information will be called channel identification data.
  • This identification data is, for example, numerical data of the television channel in question, such as 1 , 2, 3, or 4, or it may also be text-format data, such as YLE1, MTV3, or the graphical identification (logo) of the television channel, or an electronic program guide or a similar service.
  • one channel may comprise several video and audio signals.
  • program identifications PID it is possible to use program identifications PID to identify the channel being watched.
  • the TV set or the decoder for digital television broadcasting i.e. a so-called set-top box (STB) provides the video signal intended to be displayed on the monitor with information about the selected channel, such as the name of the program, an identification, etc.
  • STB set-top box
  • the channel meas- uring device may look for this information in the video signal.
  • the search can also be made e.g. by examining at which point of the video signal a change takes place.
  • the channel identification data remains substantially the same for at least some time, wherein it is also possible to examine, which point of the image con- tains such information which remains the same. On the basis of the examination, it can be determined if the data remaining constant is channel identification data or not. Furthermore, if a point is known where the channel identification data is added, the search can be limited to this point of the video signal.
  • channel identification data refers to information relating to one program.
  • the program may be a television program to be watched, an application program (software) or service program (software) intended to be performed in a digital television receiver, etc.
  • the channel measuring device is connected to the receiver 5 by connection means 6, the signal analysis is made on the basis of this signal.
  • a certain signal form which is known to relate to a channel identifier is looked for in the signal coming through the connection means 6.
  • this signal format can be searched for either at a given point or at any point.
  • the channel identification data 14 is normally placed to be displayed at a specific point on the monitor, for example in the vicinity of the right upper hand corner of the monitor 11.
  • the timings of the video signal to be led to the channel measuring device 2 can be used to find out the point where the identification data 14 is probably located, wherein the analysis can be restricted to such a location.
  • the invention is not limited solely to such situations but the search can also be made elsewhere in the video signal.
  • the received video signal is compared with some stored reference data or, for example, with reference data learned on the basis of an interpretation of a video signal received previously by another device 2, or in another suitable way. If the comparison shows that the identification data 14 and the reference data substantially match, it is determined that the video signal to be received is the signal of the channel corresponding to said identification. On the other hand, if the comparison does not provide certainty of the channel, a compari- son is made with other stored reference data. The comparison step is iterated until the correct identification is found or until all the stored reference data has been scanned through.
  • the video signal is analyzed to find such a point in the video signal where the information remains as unaltered as possible for a long time. It is thus assumed that said point is one containing information about the channel. After this, said point of the video signal is analyzed to perform pattern recognition, text recognition, or the like, to find out if the location contains such information which can be identified, for example a number or a text. In this case, the broadcasting party is identified on the basis of this information.
  • a camera 8 is used by which the video signal is entered in the channel measuring device 2.
  • the camera 8 is trained on at least that point on the monitor 11 of the receiver 5 where the identification data 14 is probably located.
  • the camera 8 is used to record at least the area of the whole monitor 11.
  • the signal generated in the camera 8 is led to analyzing means 4 in which the identification data 14 is searched and identified on the basis of the camera signal. Also in this alternative, it is possible to apply the above-described principles to a large extent.
  • the viewer has selected a television channel on which teletext information is broadcast in addi- tion to the program.
  • This teletext information is transmitted in such a part of the image which is not converted directly to a visible video signal but the watching requires teletext facilities of the receiver or the use of an auxiliary device.
  • the teletext information is converted to a video signal to be displayed on the monitor 11 of the receiver.
  • the television channel is determined on the basis of the video signal intended to be displayed on the monitor.
  • the analysis of the video signal and its comparison with various reference data can be performed for a relatively long period of time, because the identification data remains substantially unchanged for a relatively long time, even several minutes.
  • the analysis and comparison can be performed for the time of several images.
  • the video signal of the channel can also be led to the channel meas- uring device 2 via an adapter (not shown) suitable for the purpose, such as RF emission in connection with a picture tube.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Computer Graphics (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

La présente invention concerne un procédé pour identifier un canal à des fins de recherche d'audience. Pour identifier le canal, le signal vidéo du canal ou le signal vidéo formé sur la base des informations diffusées sur le canal est analysé, ledit signal vidéo devant être affiché sur un moniteur (11). L'invention a également pour objet un système (1) de recherche d'audience, et un dispositif de mesure de canal (2) permettant la mise en oeuvre du procédé.
PCT/FI2003/000448 2002-06-07 2003-06-06 Procede et systeme pour identifier un canal a des fins de recherche d'audience, et dispositif de mesure de canal WO2003105377A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2003233840A AU2003233840A1 (en) 2002-06-07 2003-06-06 A method and a system for identifying a channel for audience research, and a channel measuring device

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FI20021089 2002-06-07
FI20021089A FI20021089A (fi) 2002-06-07 2002-06-07 Menetelmä ja järjestelmä kanavan tunnistamiseksi katsojatutkimusta varten sekä kanavan mittauslaite

Publications (1)

Publication Number Publication Date
WO2003105377A1 true WO2003105377A1 (fr) 2003-12-18

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PCT/FI2003/000448 WO2003105377A1 (fr) 2002-06-07 2003-06-06 Procede et systeme pour identifier un canal a des fins de recherche d'audience, et dispositif de mesure de canal

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Country Link
AU (1) AU2003233840A1 (fr)
FI (1) FI20021089A (fr)
WO (1) WO2003105377A1 (fr)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2411786A (en) * 2004-03-01 2005-09-07 Half Minute Media Ltd Determining a channel associated with a video stream
EP1845717A2 (fr) * 2006-04-13 2007-10-17 CyberLink Corp. Traitement de programmes vidéos
US7690011B2 (en) 2005-05-02 2010-03-30 Technology, Patents & Licensing, Inc. Video stream modification to defeat detection
US7738704B2 (en) 2003-03-07 2010-06-15 Technology, Patents And Licensing, Inc. Detecting known video entities utilizing fingerprints
US7809154B2 (en) 2003-03-07 2010-10-05 Technology, Patents & Licensing, Inc. Video entity recognition in compressed digital video streams
US8090822B2 (en) 2008-04-11 2012-01-03 The Nielsen Company (Us), Llc Methods and apparatus for nonintrusive monitoring of web browser usage

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US4230990A (en) * 1979-03-16 1980-10-28 Lert John G Jr Broadcast program identification method and system
US4695879A (en) * 1986-02-07 1987-09-22 Weinblatt Lee S Television viewer meter
FR2717025A1 (fr) * 1994-03-01 1995-09-08 Euro Cp Sarl Procédé et dispositif de reconnaissance de l'état de fonctionnement d'un récepteur, récepteur audio, adaptateur et magnétoscope ainsi équipés.
US5889548A (en) * 1996-05-28 1999-03-30 Nielsen Media Research, Inc. Television receiver use metering with separate program and sync detectors
WO2000070869A1 (fr) * 1999-05-18 2000-11-23 Contentwise Ltd. Systeme de controle
EP1122902A1 (fr) * 1999-12-09 2001-08-08 Pace Micro Technology Ltd Système de mesure d'audience de télévision par analyse des signaux de télécommande

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4230990A (en) * 1979-03-16 1980-10-28 Lert John G Jr Broadcast program identification method and system
US4230990C1 (en) * 1979-03-16 2002-04-09 John G Lert Jr Broadcast program identification method and system
US4695879A (en) * 1986-02-07 1987-09-22 Weinblatt Lee S Television viewer meter
FR2717025A1 (fr) * 1994-03-01 1995-09-08 Euro Cp Sarl Procédé et dispositif de reconnaissance de l'état de fonctionnement d'un récepteur, récepteur audio, adaptateur et magnétoscope ainsi équipés.
US5889548A (en) * 1996-05-28 1999-03-30 Nielsen Media Research, Inc. Television receiver use metering with separate program and sync detectors
WO2000070869A1 (fr) * 1999-05-18 2000-11-23 Contentwise Ltd. Systeme de controle
EP1122902A1 (fr) * 1999-12-09 2001-08-08 Pace Micro Technology Ltd Système de mesure d'audience de télévision par analyse des signaux de télécommande

Cited By (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8634652B2 (en) 2003-03-07 2014-01-21 Technology, Patents & Licensing, Inc. Video entity recognition in compressed digital video streams
US7738704B2 (en) 2003-03-07 2010-06-15 Technology, Patents And Licensing, Inc. Detecting known video entities utilizing fingerprints
US9147112B2 (en) 2003-03-07 2015-09-29 Rpx Corporation Advertisement detection
US8374387B2 (en) 2003-03-07 2013-02-12 Technology, Patents & Licensing, Inc. Video entity recognition in compressed digital video streams
US8073194B2 (en) 2003-03-07 2011-12-06 Technology, Patents & Licensing, Inc. Video entity recognition in compressed digital video streams
US7694318B2 (en) 2003-03-07 2010-04-06 Technology, Patents & Licensing, Inc. Video detection and insertion
US7809154B2 (en) 2003-03-07 2010-10-05 Technology, Patents & Licensing, Inc. Video entity recognition in compressed digital video streams
GB2411786B (en) * 2004-03-01 2009-10-07 Half Minute Media Ltd Determining Channel Associated with Video Stream
GB2411786A (en) * 2004-03-01 2005-09-07 Half Minute Media Ltd Determining a channel associated with a video stream
US7690011B2 (en) 2005-05-02 2010-03-30 Technology, Patents & Licensing, Inc. Video stream modification to defeat detection
US8365216B2 (en) 2005-05-02 2013-01-29 Technology, Patents & Licensing, Inc. Video stream modification to defeat detection
EP1845717A2 (fr) * 2006-04-13 2007-10-17 CyberLink Corp. Traitement de programmes vidéos
EP1845717A3 (fr) * 2006-04-13 2008-05-07 CyberLink Corp. Traitement de programmes vidéos
US8090822B2 (en) 2008-04-11 2012-01-03 The Nielsen Company (Us), Llc Methods and apparatus for nonintrusive monitoring of web browser usage
US8806006B2 (en) 2008-04-11 2014-08-12 The Nielsen Company (Us), Llc Methods and apparatus for nonintrusive monitoring of web browser usage
US9602371B2 (en) 2008-04-11 2017-03-21 The Nielsen Comapny (US), LLC Methods and apparatus for nonintrusive monitoring of web browser usage

Also Published As

Publication number Publication date
AU2003233840A1 (en) 2003-12-22
FI20021089A0 (fi) 2002-06-07
FI20021089A (fi) 2003-12-08

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