WO2003102915A1

WO2003102915A1 - Display device, display method, and advertisement method using display device

Info

Publication number: WO2003102915A1
Application number: PCT/JP2003/006986
Authority: WO
Inventors: Yoshinori Honma; Nobuyuki Hayashi
Original assignee: Honko Mfg. Co., Ltd.
Priority date: 2002-06-03
Filing date: 2003-06-03
Publication date: 2003-12-11
Also published as: AU2003241895A1

Abstract

A very epoch-making and practical display device which employs a very easy and low-cost hardware configuration to realize an epoch-making video having not ever been realized and to expect a great advertising effect such as by poster advertisement, a display method, and an advertisement method using the display device. The display device is constituted of a sequential scanning circuit for converting an interlace scanning system video signal into a sequential scanning system one and a signal rotator for rotating the signal by 90 degree, so that the 90- degree rotated video signal is transmitted in real time to a display.

Description

Patent application title: Display device, display method, and advertisement method using display device

The present invention uses a display apparatus, a display method, and a display apparatus for displaying an image from a video sending apparatus in real time on the portrait display by turning the landscape display vertically and turning it into a portrait display. Related to advertising methods. Background art

Technological innovations in video transmission equipment such as TV receivers, VTRs, DVDs, cameras, etc. are remarkable, and the technological innovations of displays accompanying this are also making remarkable progress every day.

In particular, development and practical use of plasma displays in recent years have made it possible to project clear images on large-sized and thin displays, and although it is still expensive, image display technology has achieved breakthroughs. .

For example, by hanging or embedding such a plasma display on a wall, it has become possible to project powerful images on a large screen vividly without taking up space, but as an advertising means it is still One step has not reached its result.

That is, by superimposing characters on a video screen by combining text broadcasting and text data, or displaying a character tee by the side of the video screen, ad text is displayed while projecting a video commercial clearly. Things have already been tried, but advertising effects have not been mentioned well.

Therefore, even if a large-sized plasma display is installed at places where the public gathers, such as not only homes, but also stores, stations, and airports, and street corners, to display a refreshing advertisement image, this image is temporarily noticed because it is a beautiful large screen. Although they can do that, they have not yet brought attention to the level of interest in advertising content.

As a result of focusing on such current status, and examining and researching, the applicant found that displaying on the horizontal display is a major cause.

That is, the conventional image display technology can make the horizontal screen like a movie close to the human field of view, and as much as possible can realize clear images as beautiful as photographs and can concentrate on the display method of wide horizontal images. As a result, most modern displays today are landscape displays.

Therefore, it is not an exaggeration to say that an expensive but large and thin plasma display that can provide an impressive image is almost all horizontal display.

Advertising using this landscape display does not produce any advertising effects, even if it is clean.

That is, unless the advertisement is very interesting for the viewer based on the conventional idea (subconsciousness) so far, if the advertisement image is projected on the landscape screen, it is just a television broadcast or the awareness that the VTR is being streamed. It does not occur, it does not pay attention, and even if a special commercial video is projected, it is mere Staying aware of the fact that television communication is flowing, advertising effects beyond television broadcasting (television commercials) will not occur.

Therefore, the applicant who finds out that the advertising effect can not be expected due to such reasons even with the use of a plasma display, which is the most advanced image display technology, changes the orientation of the horizontal display into a portrait orientation. I thought about displaying advertisements on the change-over-the-cage display.

It is clear that the advertising method that displays advertisements on this portrait display has a greater advertising effect than expected, and the applicant is astonished at the effect itself.

In other words, the so-called poster advertisement effect was exhibited, and it was recognized once again how great the advertising ability of the poster advertisement was.

Most of today's advertising posters are portrait-oriented, and because of their subconsciousness, portrait-oriented advertising images jump into the eye at a glance and can be recognized as advertisements, and they are noticed.

Therefore, when displaying an advertisement vertically, even if it is a movie, it is not just a television broadcast or a television screen but it is notable that it will dive into the eye as an advertisement poster on which the advertisement video is shown and burn it in the brain The beauty of the image and the app's animation make it possible for advertising information to be transmitted instantly.

If this poster advertising can be done with a thin plasma display, the advertising effect will be further enhanced by the mobility and vivid beauty of the thin type. However, in order to focus on this poster advertisement effect and display the edited advertisement video generated by the canvas on the vertical display with the horizontal display vertically and also to composite the moving image,

Once the video signal of DVD or VTR is taken into the personal computer, the image is rotated 90 degrees by the personal computer software, and the image is also rotated 90 degrees even if it is displayed on the portrait display with the horizontal length set to vertical. Advertising means that can be displayed in the correct direction as well as being projected on landscape displays are already being put to practical use.

However, in this method of temporarily capturing images on this computer and displaying images rotated by 90 degrees with a personal computer, display various images on the long-distance display in real time, and select and switch the images appropriately. I can not do it.

In other words, the method of rotating and processing using the 90 ° rotation conversion software by a bath, editing it, and displaying it on a portrait display results in a portrait display in which the moving picture is made portrait vertically. In addition, it will be able to be displayed like a poster ad, but it must always be taken in and processed in advance, requiring time and labor (and not only taking time and labor, but it is awkwardly created by processing with this personal computer) The lightness of the image on the image is significantly degraded o) o

Therefore, conventionally, the orientation of the horizontal display is changed to a portrait display, and in order to display the image on this portrait display, it is necessary to perform pre-processing by software, so the image is displayed in real time as posters. It is impossible.

That is, because it is impossible to project in real time, Switching images to another image, for example, when playing back and displaying images from a DVD player or VTR player, you can change the image to another image simply by replacing the DVD software or videotape, or change it to a TV broadcast, or broadcast It is impossible to change the channel or switch to the camera image of the current location, and perform such switching freely on the spot, and continue to display the image in real time. It is impossible.

On the other hand, it would be fine to obtain a large number of vertically long video sources, but such video is hardly extant, and it is also possible to make a video with the shooting camera in the foreground. It costs money and is not easy.

On the other hand, most broadcast images, as well as existing software of D V D and V T R, are images for landscape display.

In view of the current situation as described above, the present invention provides a vertically long display by, for example, installing an existing horizontally long display, for example, a horizontally long plasma display that produces a clear and large-sized, thin image. Spraying can be easily realized, and the video signal from the video transmission device is rotated 90 degrees in real time and output to the long screen display which is cheap by this simple method, and this is processed in real time on the vertical display. By displaying on the screen, advertising media that can not be realized on a horizontal screen (horizontal display) by all means, that is, advertising media that exerts a great attention effect by the poster ad effect by the long display can be easily realizable.

Furthermore, for example, a video shot by rotating a video camera 90 degrees to capture a full-length image of a person, such as a golf swing practice. When watching at home, the full-length image of this person is rotated 90 degrees on a normal home TV (horizontal display) and displayed sideways, so the home display can be displayed correspondingly. If you do not rotate it, it will be very difficult to see the image, but even if it is such a video, it will be necessary to display it on your home TV with the correct screen orientation without needing to rotate it by rotating it for 90 degrees. It is also possible to view the image well, or, for example, by reading out a predetermined portion of the image data written in the memory, for example, a specific one of the video signals from the video transmission device is transmitted to the portrait display. It is possible to create a trimming video signal that leaves only the person, magnify this particular person on the large vertical display, and arrange the composition of the image according to your taste and enjoy it. Of the video signal Since it is possible to display only important subjects without using the entire display area and without the blank space, it is not necessary to process with software using a personal computer etc. in combination with the remarkable effects exerted by the vertical display. In addition, the extremely easy and inexpensive hardware configuration can realize revolutionary video that could not be realized until now, for example, it will be extremely innovative that you can expect a huge advertising effect as a poster advertisement. Provides a practical display device and display method, and an advertisement method using the display device. Disclosure of the invention

The subject matter of the present invention will be described with reference to the accompanying drawings.

A progressive scanning circuit for converting an interlace scanning video signal to a progressive scanning system, and a signal rotating apparatus for rotating the signal by 90 degrees The present invention relates to a 90-degree rotational display device of a video signal, which is configured to be capable of transmitting a video signal rotated 90 degrees to a display in real time.

In addition, a sequential scanning circuit that converts the input image signal of the interlace scanning method into a sequential scanning method, a memory that stores the signal converted into the sequential scanning method as image data, and the image data are stored in the memory It consists of an address generation circuit to write to the specified address and read from the specified address, rotate the image data 90 degrees when reading from the memory, and display it in real time The display device according to claim 1, wherein the display device is configured to display the image.

Further, a decoder circuit for decoding the input interlaced scanning analog video signal, a sequential scanning system conversion circuit for converting the decoded interlaced scanning analog video signal into a sequential scanning system, and the sequential scanning A memory for storing an analog video signal of the interlace scanning method converted into the method as image data, and an address generating circuit for writing the image data into a specified address of the memory and reading from the specified address And a DZA converter that converts the read image data into an analog signal, and when reading from the memory, the image data can be rotated 90 degrees so that it can be displayed on the display in real time. It relates to the display apparatus of Claim 2 characterized by having comprised.

In addition, in order to rotate the image signal of the interlace scanning method by 90 degrees, the signal conversion to the sequential scanning method is performed, and the signal is rotated by 90 degrees. This method relates to a method of rotating and displaying a video signal to be sent and displayed on a display in real time.

Also, the input image signal of the interlace scanning method is converted to the sequential scanning method by the sequential scanning system conversion circuit, the image is written to the memory, and the written image data is read at the address rotated 90 degrees. 5. The display method according to claim 4, wherein the image is rotated by outputting the image, and the image is transmitted and displayed on the display in real time. Also, the input analog video signal of the interlace scanning method is quantized by the decoding circuit to be decoded, and the quantized image data is converted into the sequential scanning method by the sequential scanning systemizing circuit, and the image is generated by the address generation circuit. The image is rotated by writing to memory based on the address to be created, reading based on the address rotated 90 degrees, and converting it into an analog signal with the D-A converter, and displaying in real time It relates to the display method according to claim 5, wherein the information is sent out and displayed on the device.

Also, an input unit 2 for inputting a video signal to be output in one-time, real-time, such as a video receiver such as a TV receiver, VTR, DVD, camera, etc. The image signal can be written to memory and the written image data can be rotated 90 degrees 90 degree image rotation processing unit 4 and horizontal display or horizontal length display rotated 90 degrees And an output unit 5 for outputting the video signal to a long display 6 installed vertically, and the video signal output from the video transmission device 1 is 90 ° by the image rotation processing unit 4 90 Transmitted and displayed on the horizontal or vertical display 6 in real time as a rotated image signal. The present invention relates to a display device characterized in that it is configured to be obtained.

In addition, an input unit 2 for inputting an interlace scanning type video signal outputted in real time from a video transmission device 1 such as a TV receiver, VTR, DVD, camera, etc. A scanning method for converting a video signal of the interlace scanning method input at time or an image signal obtained by rotating an image by 90 degrees (including 270 degrees) into a video signal of a sequential scanning method. The image of the image signal of the interlace method which is input in real time from the input unit 2 by the conversion unit 3 and the video signal converted into the sequential scanning method at this real time is 90 degrees (2 70 90 ° image rotation processing unit 4 for rotation and an output unit 5 for outputting the video signal of the progressive scan method rotated 90 ° in real time, and the horizontal display is Longitudinal dissp. The image signal rotated 90 degrees output from the output unit 5 is input to the ray 6 so that the image of the image transmitting apparatus 1 can be displayed on the vertical display 6 in real time. The present invention relates to a display device characterized by the above.

Also, an input unit 2 for inputting an interlace scanning type video signal outputted in real time from a video transmission apparatus 1 such as a TV receiver, VTR, DVD, camera etc., and an input unit 2 in real time from this input unit 2 A scanning method conversion unit 3 for converting a video signal of the interlace scanning method or an image signal obtained by rotating an image by this video signal by 90.degree. (Including 270 degrees) into a video signal of a sequential scanning method. , The video signal converted to the progressive scan method in this real time or The 90 ° image rotation processing unit 4 rotates the image of the jump scanning method video signal input in real time from the input unit 2 by 90 degrees (including 270 degrees), and this 90 degrees The output unit 5 outputs the rotated progressive scanning video signal in real time, and the progressive scanning rotated by 90 degrees by the scanning method conversion unit 3 and the 90 degrees image rotation processing unit 4 The image synthesizing unit 9 is provided with an image synthesizing unit 9 for synthesizing an image signal of the system, a progressive scanning image signal generated by a computer, image data, blank display data such as character data, etc. A composite data signal including a video signal to be displayed in time is configured to be output from the output unit 5, and the horizontal display is rotated 90 degrees to be installed in the vertical display 6 in the vertical orientation. Rotated from 0 to 90 degrees output from A display device characterized in that the composite data signal including the video signal is input, and the video of the video transmission device 1 can be displayed on the overhead display 6 in real time. The present invention also relates to an input unit 2 for inputting a video signal outputted in real time from a video transmission device 1 such as a TV receiver, VTR, DVD, camera, etc. The image signal is written to memory, the written image data is rotated 90 degrees, and is displayed on the vertical display 6 in real-time format. The 90 degree image rotation processing unit 4 and this 90 degree rotation And an output unit 5 for outputting the video signal of the progressive scanning method in real time, and rotating the horizontal display 90 degrees to the vertical display 6 installed in the vertical direction. Delivery device 1's Li an image A display device configured to be able to transmit and display on the vertical display 6 in real time, and has already been processed by 90 degrees by the image processing section 4 at 90 degrees. Image data constantly changing-! I 害 Image memory 害両両両リリリ ⁄ ⁄ ⁄ 胸胸胸问问问问问问みみ问像The data is outputted to the light display 6 so that it can be transmitted and displayed in real time on the light display 6, and the area of the previous td image memory is divided into a plurality of divisions, and the respective divisions are made. The ghost image data output unit 10 is configured to be able to display the image data in the area in the corresponding image display area of the display 6 which is also divided into a plurality of parts. Each area of the image memory will be updated in the following way. The update region cutting unit 11 is configured to be able to change the setting to stop updating the history of K-transformed image data from the setting to stop in real time to the setting to stop. The 90 degree [π | rotated image ^ ¹ output from the output unit 5 is input to the display 6 so that the image of the image transmission apparatus 1 can be displayed on the display 6 in real time. The present invention relates to a display device characterized in that

In addition, an input unit that inputs a video j- output in real time from the video transmission device n 1 such as a TV receiver, VT R, D V D, or camera

2 and jumps input in real time from this input section 2 ^

It is decided to convert the image signal obtained by rotating both images by 90 degrees (including 270 degrees) of the ^ method image or this jump image method into an image of the next 3⁄4 method. A flooding method conversion unit 3; The image signal that has been input from the input unit 2 in real time ^ V or ^ is converted into a method and the image signal that has become a sequential method is written into the memory, and this harmful f image data is 0 degree M rotation and transmission to the display in real time 3 o 示 9 0 degree bi-image shift processing unit 4 shown in this figure and this 90 degree M fe sequentially picture image signal 4 j- And an output section 5 for outputting the image in real time, and the image display apparatus in which 90.degree. [T'l.fe] is made to be a vertical display 6 provided by turning the horizontal display 90.degree. It is a 3⁄4 ^ frame that is configured to send out and display the picture of picture 1 in real time on the picture display 6, and the image of 90 degrees is taken by the picture processing unit 4. 0 ° 【【'1 転処理问问问きききききききき''''''''''''''''''''' While being configured to be able to send out 1 ′ ′ image data read out from the display 6 to the portrait display 6 in real time, the region of both image memories is made plural. The divided image data viewed from each of the divided regions are configured to be displayed in the corresponding rain image region of the plurality of divided display devices 6 divided into a plurality of divided regions. The i-image data output unit 10 and the i-region of the i-image memory are not updated from the setting for updating the i-image data in real time. [1] A new area switching unit 11 configured to be able to change the setting to stop updating of 1 * 1 image data to 3! New setting in real time, and the above-mentioned 縱 M display 6 is provided. The image signal output from the output unit 5 is input from the image transmitting apparatus 1 Wherein an image in real time the vertical - is constructed so as to ¾ in to Day spray 6 The present invention relates to a display device characterized by

In addition, the image display area of the portrait display 6 corresponding to one area in which the rotational image data of the image memory is set to be updated in real time is a video signal input from the video transmission device 1 in real time. The rotating image data updated in real time according to the time display is displayed as a normal image that can be displayed as a moving image, and the rotating image data updating is stopped. In the image display area of the portrait display 6, the last updated rotated image data of the rotated image data updated in real time is displayed as a fixed image. It relates to the display device described in any one of 0, 1 1.

The apparatus according to any one of claims 10 to 12, wherein the entire image displayable range of the portrait display 6 can be substantially occupied by the plurality of divided image display areas. It relates to the display device described.

The display device according to any one of claims 10 to 13, characterized in that the entire image displayable range of the portrait display 6 is divided into image display areas arranged in parallel in the vertical direction. It is related.

Further, the update area switching unit 11 is set to automatically switch the setting as to whether or not to update the rotated image data in each of the divided areas of image memory. The display device according to any one of 0 to 14 In addition, the update area switching unit 11 automatically divides the image memory according to the moving image / still image condition of the video signal output from the video transmission device 1 or the signal included in the video signal. The display apparatus according to claim 15, wherein the setting as to whether or not to update the rotational image data in the region is switched.

Also, an input unit 2 for inputting a video signal outputted in real time from a video transmitter 1 such as a TV receiver, VTR, DVD, camera etc., and the video signal inputted from this input unit 2 in real time No., and the written image data can be rotated by 90 degrees 90 degree image rotation processing unit 4 and the horizontal display or by rotating this horizontally long display by 90 degrees for vertical installation And an output unit 5 for outputting the video signal to the long display 6, and by reading a predetermined portion of the image data written in the memory, the predetermined portion of the video signal from the video transmission device 1 is cut off. An image cutout unit 12 configured to generate an output limiting video signal and output the limiting video signal from the output unit 5 to the display; It is assumed that the video signal output from 1 can be transmitted and displayed in real time as a trimming video signal rotated 90 degrees by the image rotation processing unit 4 and the image cutout unit 12. The present invention relates to a display device as a feature.

In addition, the image cutout unit 12 generates a trimming video signal obtained by clipping a predetermined portion of the video signal output from the video transmission device 1 into a vertically long, and outputs the trimming video signal. From part 5 The display device according to claim 17, characterized in that the horizontal display or the horizontal display can be rotated 90 degrees and output to the vertical display 6 installed in the vertical position. It is a thing.

In addition, the image cutout unit 12 generates a trimming video signal obtained by clipping out a substantially central portion of the video signal output from the video transmission device 1, and outputs the trimming video signal to the output unit 5. 18. The display according to claim 17, characterized in that the horizontal display or the horizontal display can be rotated by 90 ° and output to the vertical display 6 installed vertically. Use the display device.

In addition, the image cutout unit 12 rotates the horizontal display or the horizontal display by 90 degrees to set a vertically-long display for a trimming video signal obtained by cutting out a video signal output from the video transmission device 1. The display device according to any one of claims 17 to 19, characterized in that the display device can be enlarged and displayed on the vertical display 6.

In addition, the image cutout unit 12 rotates the horizontal display by 90 degrees to substantially occupy the entire image displayable range of the vertical display 6 installed in the vertical direction, and the video output from the video transmission device 1 The display device according to any one of claims 1 to 20, characterized in that a display video signal obtained by cutting out a predetermined portion of the signal in a vertically long manner can be enlarged and displayed. It is related to o

Also, from the video transmission device 1 input to the input unit 2 The scanning method conversion unit includes a quantizing unit 7 for quantizing an interlace scanning signal, and converting the quantized video signal into a sequential scanning method or rotating it by 90 degrees and then converting it into a sequential scanning method And an analog signal processing unit 8 for converting the video signal from the 90.degree. Image processing unit 4 or the video signal from the scanning method conversion unit 3 into an analog signal, and sequentially rotated 90.degree. The display according to any one of claims 1 to 3 and 7 to 21, characterized in that a video signal obtained by converting a video signal of a scanning method into an analog signal is output from the output unit 5. It relates to the device. In addition, the video signal which is sequentially converted to the scanning method by the scanning method conversion unit 3 or the interlace scanning method video signal input from the input unit 2 in real time is written in the memory, and this writing is performed. This image is rotated 90 degrees by reading out 90.degree. (Including 270.degree.) Rotated image data so that the image can be sent out to the portrait display 6 in real time. The display device according to any one of claims 1 to 3 and 7 to 22 characterized in that a 0 degree rotation processing unit 4 is configured.

In addition, using a display device that rotates the image by 90 degrees (including 270 degrees) by the image signal output in real time from the image transmission device 1 such as a TV receiver, VTR, DVD, camera, etc. A thin and long thin film that can be mounted on a wall, such as a plasma display or a liquid crystal display, is rotated 90 degrees and installed vertically in a thin, vertically long image signal rotated 90 degrees in real time from the device. Color display 6 to send out in real time The present invention relates to an advertisement method using a display device characterized by performing poster advertisement by means of the thin vertical resolution display 6 in which a video from the video transmission device 1 is displayed in real time.

The thin display device according to any one of claims 1 to 3 and 7 to 23, wherein the video from the video transmission device 1 is displayed in real time. The present invention relates to an advertisement method using a display device according to claim 24, characterized in that poster advertisement is performed according to 6. Brief description of the drawings

FIG. 1 is a schematic explanatory block diagram of the first embodiment.

FIG. 2 is a schematic explanatory diagram (for analog synthesis) of the second embodiment.

FIG. 3 is a schematic explanatory diagram (for digital synthesis) of the second embodiment.

FIG. 4 is an explanatory perspective view showing a use state of the second to fourth embodiments. FIG. 5 is a front view explaining a portrait display showing a use state of the second embodiment.

FIG. 6 is a schematic explanatory diagram of the third embodiment.

FIG. 7 is a schematic explanatory diagram of the third embodiment.

FIG. 8 is an explanatory front view showing an image display area of the portrait display of the third embodiment.

Fig. 9 is an explanation of the contents input to the display device of the third embodiment. It is a front view.

FIG. 10 is an explanatory front view of the display showing the state of use of the third embodiment.

FIG. 11 is an explanatory front view of the contents input to the display device of the third embodiment.

FIG. 12 is an explanatory front view of the display showing the condition of use of the third embodiment.

FIG. 13 is an explanatory front view of the content input to the display device of the third embodiment.

FIG. 14 is an explanatory front view of the display showing the usage state of the third embodiment.

FIG. 15 is a schematic explanatory diagram of the fourth embodiment. BEST MODE FOR CARRYING OUT THE INVENTION

The preferred embodiments of the present invention (how the invention is practiced) will be briefly described based on the drawings while showing the effects and advantages thereof.

For example, an interlaced scanning type video signal input to the display device of the present invention is converted into a progressive scanning type video signal, and the image is rotated 90 degrees (or the image is rotated 90 degrees before progressive scanning). Format is converted to a video signal), the horizontal display or the horizontal display is rotated by 90 degrees, and is outputted and displayed on the vertical display 6 installed in the vertical position.

That is, the video signal output from the video transmission device 1 in real time is rotated 90 degrees (2 70 degrees) by this display device and It will be sent out and displayed in real time on the landscape display or portrait display 6.

Therefore, for example, a long screen display 6 can be obtained by simply setting the existing wide screen display in the vertical direction, and a personal computer etc. can be used for the vertical display 6 whose direction is changed in this way. The image signal is temporarily taken into the software, and the image signal of the real-time interlace scanning method output from the image transmission device 1 is simply extracted, for example, sequentially By converting to the format and rotating 90 degrees and outputting it, it can be sent out to the portrait display 6 in real time and displayed in the correct screen orientation (Also, for example, image data and character data by a personal computer etc. can be displayed. It may be combined and sent out and displayed.

Therefore, for example, a movie for advertising can be projected in real time on a long day desktop 6, and a combination of advertisement image data and text data created with a personal computer etc. can be displayed in the upper and lower margins to display real images. It is possible to realize vertical advertisement incorporating video of time, and poster advertisement can be done with clear video.

Therefore, for example, by using a thin blazer display and setting it up in a row, it is possible to realize a poster advertisement in which various images can be easily switched on the spot. It will be possible to obtain a huge advertising effect that can not be obtained by display.

Also, for example, the rotated image data already rotated 90 degrees by the 90 degree image rotation processing unit 4 is always written in the image memory. The rotated image data read out from the image memory of the embedded image memory in real time is output to the portrait display 6 so that it can be sent out and displayed on the portrait display 6 in real time. The divided image memory area is divided into a plurality of areas, and the rotated image data written in the divided areas is displayed in the corresponding image display area of the vertically long display 6 divided into a plurality of areas. Change the image data output unit 10 configured to obtain and each area of the image memory from the setting to update the rotation image data in real time to the setting to stop the update or stop the update of the rotation image data And the update area switching unit 11 configured to be able to change from the setting to the setting to update in real time; It is configured to be able to display the video signal rotated 90 degrees to be output and display the video of the video transmission device 1 in real time on the vertical display 6, for example, the upper part of the advertising animation And the area of the image memory corresponding to the blank space generated in the lower part is changed to the setting for updating the rotated image data in real time, and the video signal to be transmitted and displayed in the real time is displayed. By changing the setting to stop updating the setting area, the video signal to be input in real time is sent out and displayed in the portion that was the blank space, and the portion in which the video was displayed is displayed in real time. The last updated one scene of the input video signal can be displayed as a fixed video.

That is, since it is not necessary to separately input a video created using a personal computer etc. as described above, it takes time and effort to process this video and a personal computer. It is extremely easy to handle and cost-effectively, since it is possible to fill the blank space with video very easily with one video source only by switching operation of the update area switching unit 11 without connection and operation. .

Also, for example, by configuring the image from the image transmission device 1 to be enlarged and displayed on the vertical display 6 so as to substantially occupy the entire image displayable range of the vertical display 6, As described above, it is not necessary to display an image processed by a personal computer or the like in the blank space, just by inputting a video signal for the horizontal display, there is no blank space in the screen of the full-length display 6 Can be displayed.

That is, since it is not necessary to separately input a video created using a basin connector or the like in this way, it is not necessary to connect and operate a personal computer when processing this video, it is extremely easy to use the above-mentioned blank space with one video source. It is extremely easy to handle and cost effective.

Furthermore, the same image is not displayed on only one image display area of the portrait display 6 and the other predetermined image display area, and for example, one of the images is input from the image transmission device 1 in real time. The rotated image data updated in real time according to the video signal is displayed as a normal image (moving image) capable of displaying a moving image, and the other is a rotated image de-turned updated in the remote image. Still images and products that display character telops such as company names and product names used in a typical TVCM by setting that the rotated image data updated at the end is displayed as a fixed image (still image). Introducing P's You can save the character tees that would otherwise flow due to the start of the movie in the margin space in the movie where the movie and the movie for the movie are displayed one after another.

It is possible to construct a highly innovative advertising image that can be displayed on 6).

Also, for example, there are cases where you want to record body movements during this exercise, such as golf swing practice or dance practice, and then you want to check the movements yourself later. When shooting, the aspect ratio of a normal landscape display, that is, the aspect ratio is 3: 4 or 9:16, so that the entire body of a person who is a portrait image with a normal video camera. In order to take an image, it has to be taken from a distance apart to some extent, and the whole image of a specific person is displayed (largely and clearly) by effectively utilizing the image displayable area of the landscape display. Can not do it.

Therefore, in the case described above, conventionally, the camera was rotated 90 degrees to capture a full-length image of a person. However, if this image is displayed on a landscape display as a matter of course, it is rotated 90 degrees. It is necessary to rotate the TV by 90 degrees and view it vertically to view this picture well on a home TV. There is.

However, if it is necessary to rotate the TV 90 degrees every time you watch the picture taken in the home, bothersomeness can not be avoided.

In this respect, according to the present invention, the image rotated 90 degrees is output by rotating the direction of the video camera 90 degrees and photographing as a long camera. However, since the image rotated 90 degrees can be rotated by 270 degrees and enlarged, for example, it can be displayed in the correct screen orientation even in a horizontal display, and it is necessary to rotate a home-use TV. Instead, you will be able to appreciate the images taken by rotating the power mela.

Also, for example, the video signal from the video transmission device 1 is written to the memory, and the written image data is written to the memory before being rotated by 90 degrees (or after being rotated by 90 degrees). A predetermined portion of the embedded image data is read out to create a trimming video signal from which the predetermined portion of the video signal is cut out, and this limiting video signal is output from the output unit 5 to the display. By providing the image cutout unit 12 configured to be obtained, it is possible to display on the portrait display 6 a trimming video in which the composition is arranged by removing unnecessary video from the video signal.

Therefore, as described above, since a general video camera is for landscape display, it is possible to capture a full-length image of a person who is a portrait image from an aspect ratio of the landscape display. When taking a full-length image of a specific person, you have to shoot from a distant position, even if it is unnecessary to view images other than that person, it is necessary to take pictures of other people, ie, horizontally There is a risk that the subject in the left and right direction of the person will be taken together and the picture you want to emphasize the most (boint) will be vague, but the composition was arranged excluding the unnecessary part of this image It can be output to the display as a trimming video signal. That is, of the video signals, only the video that is truly necessary can be displayed on the display. become.

In addition, for example, the image cutout unit 12 is used to cut out a predetermined portion of the video signal for horizontal display output from the video transmission device 1 into a vertically long video, and the display video signal is generated for the display. By setting the display to be enlarged, it becomes possible to enlarge and display the vertical trimming video signal excluding the unnecessary video on the screen of the vertical display 6, and it is possible to clearly display the person's A portrait image such as a full-length image can be displayed.

Furthermore, for example, the image cutout unit 12 is set to generate a trimming video signal obtained by cutting out a substantially central portion of the video signal and to display an enlarged image on the display, which is generally most important. The center portion of the video signal where the high-quality video is displayed can be always enlarged and displayed on the vertical display 6, and a revolutionary video can be constructed with a clearer point of the video.

Therefore, if the full-length image of a particular person is particularly important, such as the golf swing practice or dance practice mentioned above, or only a fashion show, this particular person is The entire screen of Display 6 can be enlarged, and it is possible to realize a revolutionary video that could not be realized even if there were many requests so far, and this video can only demonstrate a huge advertising effect as an advertising video. For example, it can further enhance the value of entertainment video.

Therefore, the present invention can easily realize a vertically long display by, for example, installing a horizontally long plasma display for making a large, thin, and clearly visible image, and this simple method is cheap. Video signal from the video transmission device on the hand-held vertical display In the horizontal screen (horizontal display), the image data processed by rotating 90 degrees in real time and outputting the image data in real time is displayed in real time on the long display. An advertising effect that can not be realized by any means, that is, an advertising medium that exerts a great attention effect by the poster ad effect by the long display can be easily realized, and the attention effect exhibited by the vertical display. Together with this, it is possible to realize an innovative video that could not be realized so far by the extremely easy and inexpensive hardware configuration, without the need for processing by software using a personal computer etc. For example, it will be possible to expect a great advertising effect as a post advertising, and can provide an extremely innovative and practical display device and display method, and an advertisement method using the display device. It made.

Specific embodiments of the present invention will be described based on the drawings. In the first embodiment, the input interlaced scanning analog video signal is quantized by the decoding circuit and decoded, and the quantized image data is converted into the sequential scanning system by the sequential scanning systemizing circuit, and the image is The image is written to the memory based on the address created by the address generation circuit, read based on the address rotated 90 degrees, and converted into an analog signal with the DZA converter to rotate the image. It sends out on the display in real time and displays it.

Specifically, as shown in FIG. 1, a decoder circuit 22 for decoding the input interlaced scanning analog video signal 21 and the decoded analog video signal 21 for interlaced scanning are sequentially provided. A progressive scanning system conversion circuit 23 for converting to a scanning method, and this progressive scanning The memory 24 stores the interlaced video signal 21 of the interlace scan method converted to the method as image data, and writes the image data to the memory write address 28 which is the specified address of the memory 24. Address Readout Memory Read Address The address generation circuit 26 for reading from the address 29 and the DZA converter 25 that converts the read image data into an analog signal. When reading from the memory 24, the image is read. The data is rotated 90 degrees so that the rotated image output 27 can be displayed on a display such as a display in real time.

Therefore, since the software can not rotate and the image can be rotated only by the hardware, it can be reproduced on the image reproduction machine without processing a generally-available image such as a phone air image or a video tape. By rotating the captured image in real time, it is possible to use high-quality images for commercial purposes and for information dissemination purposes.

Next, a second embodiment will be described.

In the display device of the second embodiment, the video signal output from the video transmission device 1 such as a TV broadcast, VTR, camera, personal computer, etc. is rotated 90 degrees (270 degrees) to a landscape display or landscape display. The display is rotated 90 degrees and output to the vertically long display 6.

Specifically, the display device of the second embodiment converts the interlaced scanning video signal output from the video transmission device 1 such as a TV broadcast, VTR, camera, personal computer, etc. into a sequential scanning method, and the sequential scanning method The converted video signal is rotated 90 degrees (270 degrees) and input separately The rotated video signal is synthesized on the video signal of the progressive scanning method to be output, and the separately input progressive scanning method video input character information etc. created by a personal computer or the like.

Since the real-time property of this separately input image is not important, image rotation is performed using existing software.

In addition, the interlace scanning side, which is input in real time, performs image rotation with the window as described above, and does not impair the real time property.

That is, in the second embodiment, for example, a video signal receiver (longitudinal display 6 as shown in FIG. 4) installed by rotating 90.degree. The display device rotates NTSC television video 90 degrees in real time to display the image, and uses only hardware instead of rotating the image using software as in the past. The image is rotated in real time. For example, a scanning method conversion unit 3 configured by a progressive scanning method conversion circuit, an ana- logue video signal of the interlace scanning method input from the input unit 2 is sequentially scanned The image rotation processing unit 4 is configured to rotate the image by converting the image into a memory, writing the image in the memory, and reading out the written image data at an address rotated 90 °. Sequentially Are configured to output to the longitudinal di splay 6 an image rotated 9 0 ° 査方 formula from the output unit 5.

The display of the second embodiment and the poster advertisement method using this display will be described more specifically.

Specifically, as shown in FIG. 2, the display device of the second embodiment Is connected to the output terminal of the video transmission device 1 such as a TV receiver, VTR, DVD, camera, personal computer, etc., and an interlace scanning type video signal output from this video transmission device 1 in real time is input. A quantization unit 7 comprising an input unit 2 and a decoder circuit for quantizing the interlaced scanning video signal input from the input unit 2 in real time, and a progressive scanning video 90 degrees (90 degrees included) rotation of the image by the video signal converted into the signal by the scanning method conversion part 3 which consists of a progressive scanning and digitizing circuit which converts it into a signal and the video signal converted into the scanning method in this real time 90 degrees An analog signal processing unit 8 comprising an image rotation processing unit 4 and a D / A converter for converting the image signal rotated 90 degrees into an analog signal, a progressive scanning video image created by a personal computer, image data, Sentence An image synthesizing unit 9 for synthesizing a video signal composed of data and an output unit 5 for outputting a video (image) signal synthesized by the image synthesizing unit 9 are provided. The output unit 5 and a horizontally long video signal receiver It connects with the input terminal of the portrait display 6 installed by changing the direction of 90 ° (horizontal landscape display), and sends out and displays a composite image including real time video.

In the second embodiment, as described above, the scanning method conversion unit 3 and the 90-degree image rotation processing unit 4 sequentially generate the image signal of the scanning method rotated 90 degrees and the computer in advance. The image synthesizing unit 9 is provided for synthesizing a video signal of sequential scanning method, image data, character data, etc. with blank display data, and the synthesized data including the video signal to be displayed in real time from the image synthesizing unit 9 A signal was output from the output unit 5. That is, instead of outputting only the video signal rotated 90 degrees by the 90 ° image rotation processing unit 4, synthetic data is created from the video signal, the image data, and the character data by the scan signal sequentially by the personal computer. This is combined with the video signal input at the real time and the image combining unit 9 so that advertisement information can be simultaneously displayed under the control of the personal computer in the blank space of the real time video. There is.

If you want to import the video into the separate advertisement information that you want to output on this PC, you may rotate the image 90 degrees with the software and import it, image data and text data You may be able to edit or display different data depending on the time.

In addition, although the image combining unit 9 is provided after the analog signal processing unit 8 in the case of performing analog combining, in the case of performing digital combining, as shown in FIG. The image is synthesized by the image synthesis unit 9 after quantization by the quantization unit 7, and the analog signal generation unit 8 is provided after the image synthesis unit 9 so as to be outputted from the output unit 5.

In the second embodiment, a thin, horizontally long color display (which employs a plasma display) capable of being wall-mounted can be 90 degrees, which can be used to display a video signal rotated 90 degrees in real time from such a display device. Transmitted and displayed in real time on a thin vertical plasma display that is rotated and installed in portrait orientation, and poster advertisements are displayed on the portrait plasma display in which the video from the image transmission device 1 is displayed in real time. I want to do it.

In the interlace scanning method, one image is displayed using 5 5 5 scanning lines, but if it is transmitted in 60 frames per second, the amount of transmission increases. Because one image is displayed in two frames, that is, the first frame scans 1 to 25 odd-numbered lines, and the next frame scans 2 to 5 2 even-numbered lines. Due to the afterimage phenomenon, it looks like it is sending 60 frames per second, and the transmission amount is only half.

The progressive scanning method is a method in which all 60 frames are transmitted by progressive scanning without interlacing scanning, so the amount of transmission is large but the flickering is small.

The sequential scanning circuit is configured to convert the input video signal of the interlace scanning method into the sequential scanning method.

In addition, the 90 ° image rotation processing unit 4 quantizes the inputted interlaced scanning, system analog video signal, converts it into a sequential scanning system by a sequential scanning system-ized circuit, and converts it into this sequential scanning system. Memory for storing the image signal of the interlaced scanning method as image data, and writing the image data into the memory writing address which is the specified address of the memory, and the specified address. It consists of an address generation circuit for reading from the read address. When reading from memory, the image data is rotated 90 degrees, and this rotated image output is converted into real time DZA converter (analog signal The address generation circuit configured to be able to display on the portrait display 6 via the section 8) has a memory writing address when writing and an image rotated 90 degrees when reading. It was configured to create a memory read address for putting the.

Therefore, in the second embodiment, a large and thin image is projected clearly By arranging the horizontally long plasma display to be output vertically, the vertical display can be easily realized, and the image signal from the image transmission device 1 is rotated 90 degrees in real time on the vertical display. By outputting it and updating it in real time and displaying it on the portrait display in real time, an advertising effect that can not be realized on a landscape screen (landscape display) by all means, namely, portrait It is possible to easily realize an advertisement display that exerts a great attention effect by the poster advertisement effect by the display, and furthermore, combines the video signals from various video transmission devices 1 in real time with other image data, text data, etc. In order to be able to display on a long display 6 with a long horizontal display, various images are displayed on the vertical display 6 in real time in real time. Displayed as an advertisement, and can be expected tremendous advertising effect of the port scan evening one ad. For example, to explain the example, if you want to advertise a cheap Hawaii tour in the case of advertising a boss evening at a travel agency's store, select a DVD and choose a DVD (player one) to select Image (moving image) is displayed in real time on the central part or the upper part of the vertical display 6 by adopting a horizontal plasma display and setting it up like a standing signboard. The name of the travel company that was synthesized in the ad text is displayed by combining the characters of the super cheap character and the image of the hotel image, and in addition to the real time image, if other videos are incorporated by the personal computer. By configuring the tour contents to be further changed and displayed by the personal computer operation or the screen evening operation by a personal computer, it is possible to simplify an innovative image signboard that enables excellent boss advertisement. Can be achieved (FIG. 5 See).

In addition, since moving images are displayed in real time, they can be displayed on different DVDs, and in some cases, they can be connected to a television receiver, or various image transmission devices can be connected to a plurality of input terminals in advance. It is possible to connect 1 and switch to television broadcasting by switching the input and perform projection with a simple operation at the store.

In this way, it can be used for various advertisements, and real-time video can be freely switched according to the user's preference, and video content can be easily switched. , It can also be used as a poster ad. As described above, if multiple DVDs, VTRs, cameras, etc. are prepared (connected to the input unit 2) and input switching operation can be appropriately performed, and a large number of DVDs and VTR software are prepared, it is possible to change the variation. It can also be said that it is infinite.

In addition, other advertisement information can be set and displayed freely by creating and switching display with a personal computer. With this personal computer, it is also easy to delete, zoom in / out / move, etc. a real-time image. Because of this, various advertising videos can be combined with various real-time videos, and various advertising signs (poster advertisements) can be freely changed according to the setting location, time, and needs of customers.

Next, the third embodiment will be described.

In the third embodiment, as in the second embodiment, the portrait display 6 in which the orientation of the landscape display is changed vertically is used for the landscape display. There is no need to separately input a video created by a computer or the like as described above in order to fill the blank space generated at the top and bottom of this video by rotating the video signal 90 degrees and inputting it, further handling The configuration is easy.

That is, as shown in FIG. 6, in the display device of the third embodiment, the video signal of the interlace scanning method such as TV broadcast, VTR, camera, personal computer, etc. is converted into the sequential scanning method and converted into the sequential scanning method. The image signal is rotated 90 degrees (2 7 0 degrees) and rotated (the image may be converted to a sequential scanning method after the image is rotated 9 0 degrees), and this rotated image which has already been subjected to 9 0 degree rotation processing The data is always written to the image memory, and this image memory is updated in real time. The rotated image data read out from the image memory of the presenter is output to the vertical display 6 and this vertical display is output. The image memory area is divided into a plurality of areas, and the rotated image data written in each of the divided areas is divided into a plurality of divided image data in the same manner. Spy 6 The image data output unit 10 configured to be displayed in the corresponding image display area, and each area of the image memory is changed from the setting for updating the rotation image data in real time to the setting for stopping the update. By providing the update area switching unit 11 configured to be able to change from the setting for stopping the update of the rotation image data to the setting for updating in real time, the blank space can be obtained without the need for a personal computer. It makes it possible to display video.

The image data output unit 10 collects the rotated image data written to the image memory in real time, not for each area, but collectively. It is configured to transmit and display on the portrait display 6 in real time.

That is, in the image display area of the portrait display 6 corresponding to one area, the image data output unit 10 is set to update the rotated image data to be written in the image memory in real time. The rotary image data sequentially updated according to the video signal manually input from the video transmission device 1 in real time is displayed as a normal video (video) capable of moving picture display, and the update of the rotary image data is stopped. In the image display area of the portrait display 6 corresponding to the predetermined other area set, the last updated rotational image data of the rotational image data updated in real time is fixed image (still image Are configured to be displayed as Therefore, it is configured such that a moving image or a still image can be displayed separately in each of the image display areas divided into a plurality of parts.

Further, by dividing the area of the image memory into two, the entire image displayable area of the portrait display 6 is divided into two image display areas of substantially the same area juxtaposed in the vertical direction. In addition to being configured to display video, the entire image displayable area is configured to be substantially occupied by the two divided image display areas (see FIG. 8). That is, the image displayed on the vertical display 6 has a screen configuration in which two images displayed on a normal horizontal display are vertically arranged, and the image displayed on the horizontal display is almost as it is. Not only can it be displayed, but the image displayable area of the portrait display 6 can be used without leaving it, and it is possible to utilize the display of the large screen more effectively. it can.

In the third embodiment, the image display area of the portrait display 6 is arranged in two in the vertical direction, but three, four or more may be arranged in this case. A plurality of still images can be displayed on the portrait display 6 together with the moving image, or a plurality of still images may be arranged in parallel in the left-right direction. In addition, the update area switching unit 11 writes the rotated image data in real time to the one area selected by the update area switching unit 11 in real time and is updated (it is possible to stop the update). Is set to stop updating.

Therefore, in the third embodiment, a moving image and a still image are displayed in the image display area of the vertical display 6 by one input video source (for example, a real time NTSC video signal), and there is no space. Advertising video can be displayed.

In the third embodiment, the update area switching unit 11 is configured to automatically change the setting as to whether or not to update the rotated image data of one area of the image memory and the other area. There is. Therefore, the position where the moving image (and the still image) is displayed is switched as appropriate according to the displayed image, and an extremely impressive period which can make the viewer pay more attention by planting an unprecedented impression. It is possible to construct a target advertisement video.

Specifically, as shown in FIG. 6, for example, in the one area (area A), it is set to update the rotated image data by the real time, and the past image data and the current image data The update is stopped if the image data remains unchanged for a predetermined period of time. A motion picture Z configured to be able to change the setting of another area (area B) to update in real time when a change in image data is detected from a state where there is no change continuously for a predetermined time. The setting is changed by the still image detection circuit 13. In other words, it is possible to automatically save (free) in the margin space the text etc. that would normally flow by moving to the next scene, and not only can you use the large screen effectively. Furthermore, it is possible to construct an advertisement video that can be effectively publicized by still images such as letter tips and moving pictures.

In the third embodiment, the update area switching unit 11 is set to be automatically switched according to the status of the moving image / still image of the video signal output from the video transmission device 1 as shown in FIG. As described above, when the control signal for operating the update area switching unit 11 is included in the video signal output from the video transmission device 1, one of the image memories is automatically selected when this control signal is input. The setting of whether to update the rotated image data between the area and the other area may be switched, and in this case, the side that produced the video is conscious of the scene that seems to be most effective. It can be displayed together with the moving picture, which can further enhance the advertising effect, and may be set so that the update area switching unit 11 can be operated manually and freely, or by means of a timer. Every predetermined time For example, it may be set to switch every 1 0 seconds).

In addition, when switching the area to be updated by the update area switching unit 11, in the present embodiment, a moving image or a moving image is obtained by switching once from one area to another area. Although the image display area in which the still image is displayed is set to switch upward or downward, it may be set to automatically switch a plurality of times when switching, for example, at the time of switching If it is set to switch twice (even times), the image display area of the eyelid display 6 where the moving image or still image is displayed does not change, and the moving image is always displayed at the top, for example. In the lower part, still images can be displayed, and an advertisement video that can be favorably viewed even when viewing near the portrait display 6 can be configured. Furthermore, switching is performed many times in a short time. By setting in this way, it is possible to project an image like a motion picture on both the upper and lower display areas due to the afterimage phenomenon.

The display of the third embodiment and the poster advertisement method using this display will be described more specifically.

The display device of the third embodiment is connected to the output terminal of a video transmission device 1 such as a TV broadcast, VTR, DVD, or power camera, and the image of the interlace scanning method is outputted from the video transmission device 1 in real time. A quantizing unit 7 comprising an input unit 2 for inputting a signal, a decoder circuit for quantizing the interlaced scanning video signal inputted from the human power unit 2 in real time, and the quantized video signal in order A scanning method conversion unit 3 comprising a progressive scanning system conversion circuit for converting into a video signal of the next scanning method, and an image based on the video signal converted to the progressive scanning method in this real time is 90 degrees ( ) 90 ° image rotation processor 4 to be rotated and the rotated image data already rotated 90 ° are always written in the image memory and read from this image memory while updating this image memory in real time. The The rotated image data is output to the portrait display 6 so that it can be sent out and displayed on the portrait display 6 in real time, and the area of the image memory is divided into a plurality of areas and each divided area The image data output unit 10 is configured to be able to display the rotated image data written in the image display area corresponding to the divided-length display 6 in the same manner, and each area of the image memory Update area switching configured to change from setting to update rotating image data in real time to setting to stop updating or to change setting to stop updating rotating image data to setting to update in real time An image signal converting unit 8 comprising a DZA converter for converting the image signal rotated 90 degrees by 90 degrees and the video signal to the vertical display 6 The output terminal 5 is provided to output the horizontal video signal receiver (horizontal display) by changing the direction of 90 degrees. The input terminal of the vertical display 6 and the output unit 5 are connected, and real time It is configured to send out and display the image rotated 90 degrees.

Therefore, in the third embodiment, the area of the image memory is divided corresponding to the divided image display area of the display screen, and the rotated image data written in each of these areas is divided into real ties. The display area switching unit is configured to change the setting for updating or setting to stop updating, for example, a normal image capable of displaying a moving image that is updated in real time in one area of the long display. Can be displayed as a fixed image in one of the images updated in the real time in a predetermined other area, that is, in the remaining space, and can be Since it is possible to effectively use the blank space that has been filled using a single video source without using a single video source, it is extremely easy to handle, and the cost of advertising can be greatly reduced by poster advertisements. It can be expected.

For example, to describe the example, a TVCM input in real time, which is composed of a still image by character telops on which a company name or a product name is displayed, and a moving image for product introduction or PR, is displayed by the display device of this embodiment. When a poster advertisement is performed by adopting a horizontal plasma display and displaying it on an eaves display 6 installed like a vertical signboard by vertically arranging the display, for example, characters illustrated in FIG. When the content is sent, it is displayed in real time as a moving image in the upper image display area during rolling, and when this roll stops and the still image continues for a predetermined time (for example, 1 second), this still is this still The update is stopped in the area (area A) of the image memory for transmitting and displaying the image in the upper image display area of the portrait display 6 displaying the image. Still image is displayed in the area (see FIG. 10).

Next, when a content such as the image shown in FIG. 11 is fed-in and a moving image is detected, the image is sent to the lower image display region opposite to the region displaying the still image. In the area (area B) of the image memory to be displayed, the rotated image data is updated in real time, and a moving image is displayed in this area B, and the motion is stopped and the still image state as described above. If is continued, the update is stopped in this query B, and a still image is displayed in the lower image display area (see FIG. 12). Furthermore, when the content consisting of a moving image as shown in FIG. 13 is sent out, the rotational image data is updated in real time in the opposite region A to the area B which detects the moving image and stops the updating as in the case of sending the content. The upper image display area will display a movie (see Figure 14).

That is, it is possible not only to display the on-air TV video on the air display 6, which was conventionally impossible, but also by repeating the above movement, for example, each time a still image such as a character telop is displayed. It is possible to display moving pictures in the area opposite to the image display area where this still image is displayed while saving (placing) in the upper part or the lower part of the portrait display 6, and in the TVCM The effect of the image is further enhanced, and it is possible to display extremely epoch-making and effective posters ad video images that can not be displayed with the conventional landscape display, and it is extremely easy to handle and cost-effectively without requiring a personal computer. It is possible to realize a revolutionary image signboard that can make a great poster advertisement.

The remainder is the same as in the second embodiment.

Next, a fourth embodiment will be described.

The fourth embodiment is another example of the third embodiment, and similarly, the image signal for horizontal display is rotated 90 degrees and input to the vertical display 6 in which the orientation of the horizontal display is reversed. This eliminates the need for separately inputting an image created by a personal computer or the like to fill the blank space generated in the upper and lower portions of this image, making it easier to handle.

That is, in the display device of the fourth embodiment, as shown in FIG. An input unit 2 for inputting a video signal outputted in real time from the video transmission apparatus 1 such as V broadcast, VTR, DVD, camera etc., and the video signal inputted in real time from this input unit 2 is written in a memory The written image data can be rotated 90 degrees 90 degree image rotation processing unit 4, the horizontal display or the horizontal display 90 degree rotated, the video signal is sent to the vertical display 6 installed in the vertical direction It comprises an output unit 5 for outputting, and by reading out a predetermined portion of the image data written in the memory, a trimming video signal is created by cutting out the predetermined portion of the video signal from the video transmission device 1, The image output unit 12 is configured to output a trimming video signal from the output unit 5 to the display, and the video signal output from the video transmission device 1 is provided. The is obtained by configured to be able to sent displayed in real-time as Bok Li Mi ring video signal rotated 9 0 degrees by the 9 0 degrees image rotation processing section 4 and the image clipping unit 12.

In the fourth embodiment, the video from the video transmission device 1 is written to the memory, and the image data written to the memory is deleted by leaving the predetermined part but excluding the other part. An image cutout unit configured to transmit and display the video signal output from the image transmission device 1 to the vertical display 6 as a trimming video signal whose composition is adjusted leaving only a predetermined portion. It is set as the structure provided with twelve.

The image cutout unit 12 is set to cut out the video signal into a short length. Specifically, the normal video signal has an aspect ratio (aspect ratio) of 3: 4 or 9:16. It is set to cut out a vertically long video signal with an aspect ratio of 4: 3 or 16: 9 from the

It should be noted that any method of cutting out the image data may be used, as long as the image data is cut out vertically, but in the fourth embodiment, the horizontal length is shortened without changing the length of the image data. It is set to be vertically long and to cut out the video signal of this length.

Further, the image cutout unit 12 is configured to be able to enlarge and display the cropped vertical video signal on the screen of the vertical display 6. Specifically, it is configured to be displayed so as to substantially occupy the entire image displayable range of the short screen display 6.

Therefore, an image can be displayed without generating a blank space on the vertical display 6, and image data processed by using a plurality of image sources by a personal computer or the like as in the prior art is synthesized with the image signal. The full-length image of the person can be displayed on the entire screen of the screen display 6 without having to display it, and it is possible to construct a revolutionary video that could not be realized until now. That is, for example, when the image cutout unit 12 always deletes image data of other areas while leaving image data of the specified area of the memory, it reads out the trimming data on the short display 6. When configured to transmit and display the video signal, in general, the most important information is displayed at the center of the video, but when the subject that is the subject is always displayed at the same position on the display. For example, as in the case of fashion session, when the important subject (in this case, the model) is an image that is always displayed in the center of the screen, In this case, by designating an area corresponding to the central part of this image, only the model that becomes the point except the unnecessary images of the stage or the audience displayed on both sides of the model will always be the portrait display. It can be displayed enlarged to 6.

In addition, for example, the image cutout unit 12 is configured to send out and display on the portrait display 6 as a detected video signal in which a designated person is searched and only the person is left and other parts are deleted. In this case, only the person specified in the portrait display 6 can be enlarged and displayed, for example, so as to always enlarge only the favorite entertainer in the display over the entire screen of the eyelid display 6 It can also be set.

More specifically, the display device of the fourth embodiment and the poster-advertising method using this display device will be described.

The display device of the fourth embodiment is connected to the output terminal of a video transmission device 1 such as a TV broadcast, VTR, DVD, camera, etc., and an interlaced scanning type video signal outputted from the video transmission device 1 in real time. And a quantizing unit 7 comprising a decoder circuit for quantizing the interlaced scanning type video signal inputted from the input unit 2 in real time, and sequentially scanning the quantized video signal A scanning method conversion unit 3 comprising a progressive scanning system conversion circuit for converting the video signal into a video signal of the video system, and the video signal converted into the progressive scanning method in real time are written as image data in a memory and An image is cut out as a trimming video signal in which only a predetermined portion of the video signal is cut out by deleting the image data written in other areas while leaving the processed image data. 12 The image rotation processing unit 4 that rotates 90 degrees (including 270 degrees) of the image of the trimming video signal converted to the sequential scanning method in real time is rotated 90 degrees. The video signal is converted to an analog signal unit 8 consisting of a DZA converter for converting the video signal into an analog signal, and the horizontal display 6 or the vertical display 6 in which the horizontal display is turned 90 degrees. The output unit 5 is provided with an output unit 5 for outputting the horizontal video signal receiver (horizontal display) by changing the direction of 90 degrees, and the input terminal of the vertical display 6 is connected to the output unit 5. It is configured to send out and display the 0 ° rotated image.

Further, in the fourth embodiment, after the image cutout unit 7 cuts out (trimming processing) the video signal, the 90 ° image rotation processing unit 5 performs 90 ° rotation processing. However, it may be configured to perform the trimming process after performing the 90 ° rotation process.

Therefore, in the large-screen vertical display 6, for example, in the case of a function, only the whole image of this model can be displayed (it can also be displayed in life size) with no blank space except for unnecessary images around the model. By displaying, it is possible to display extremely innovative advertising images that could not be realized until now, which can impress the viewer very strongly.

Therefore, in the fourth embodiment, since the software can be rotated only by the hardware without using the software, it is possible to process a commonly available video such as a home air video or a videotape without processing it. The landscape display can be displayed vertically on the portrait display 6 by rotating the image reproduced by the image playback device 90 degrees in real time, and the blank space generated at the top and bottom of the image rotated 90 degrees Also, it is possible to magnify and display a trimming image with a composition without using software.

That is, the video constructed according to the fourth embodiment is used not only as an advertising video for promoting to many people, but also as an entertainment video for arranging a video according to preferences and enjoying it personally. The value of using it will also be extremely high.

Moreover, for example, when watching a video taken by rotating a video camera 90 degrees to capture a full-length image of a person, such as golf swing practice, the full-length image of this person is a normal home This image is very difficult to see unless the home display is rotated 90 degrees correspondingly, because the display is rotated 90 degrees and displayed horizontally on a TV (horizontal display). Even by 90-degree rotation processing, it is possible to display on a home TV in a correct screen orientation without having to turn the home TV and view it well, for example, image data written in a memory Of the video signal from the video transmission device, for example, creating a video signal of a specific person, among the video signals from the video transmission device, Splay You can also zoom in on this particular person and arrange the composition of the image according to your preferences and enjoy it. Furthermore, of the above-mentioned video signals, only important subjects can be displayed using the entire display without any blank space. Because it can be, the attention effect to be exhibited by the long display Together with this, it is possible to realize an innovative video that could not be realized until now with a hard configuration that is extremely easy and inexpensive, without the need for processing by software using a personal computer etc. It is an extremely innovative and practical display device that can expect a great advertisement effect as an advertisement and an advertisement method using the display device. The rest is the same as the second embodiment.

In the present embodiment, particularly, the case where the NTSC video signal is output from the video transmission device 1 has been described in detail, but in the present embodiment, the video transmission device 1 refers to TV broadcast, DVD, VTR, camera, etc. The concept includes not only a video transmission device capable of outputting a video signal in real time, but also a device capable of temporarily capturing a video signal such as a personal computer and transmitting the captured video. Therefore, the present embodiment is not limited to the NTSC video signal, and the video distributed through the Internet (broadband) can be displayed in the same configuration with the long distance device 6 without wired or wireless communication. .

Further, by configuring to convert the scanning method in the video transmission device 1, it is possible to display the video in the same manner as described above on the overhead display 6 without the need for the scanning method conversion unit 3. It will be.

Further, in the present embodiment, a case where the video signal is displayed by being rotated 90 degrees on the vertical display 6 in which the horizontal display is installed with its direction turned to the eyebrow in particular is described in detail. The video signal may be rotated 90 degrees for display. Industrial applicability

Since the present invention is configured as described above, a vertically long display can be easily realized by installing a horizontally long plasma display which is large and thin and can project an image clearly, and this simple method can be realized. The image signal from the image transmission device is rotated 90 degrees in real time and output to the long screen display, which is inexpensive, and the image data rotated 90 degrees is output in real time on the vertical display. It is possible to easily realize an advertising effect that can not be realized on a landscape screen (horizontal display), that is, an advertising medium that exerts a remarkable attention effect by the poster ad effect by the vertical display.

Moreover, for example, when watching a video taken by rotating the video camera 90 degrees to capture a full-length image of a person, such as a golf swing practice, the full-length image of this person is a normal image. Since the display is rotated 90 degrees on the home TV (horizontal display) and displayed sideways, it will be very difficult to see unless the home display is rotated 90 degrees correspondingly. Even by 90-degree rotation processing, it is possible to display on a home TV with a correct screen orientation without having to turn the home TV and view it well, for example, image data written in a memory Of the video signal from the video transmission device, for example, a trimming video signal in which only a specific person is left, is created on the overhead display, and the large overhead video Splay This particular person expanded or displayed can enjoy established a composition of the image as desired by further among the video signal, an important subject It is extremely easy and cost-effective because there is no need for processing by software using a personal computer etc. because it can be displayed without using any blank space by using the entire display, and combined with the remarkable effect exerted by the vertical display. The low cost configuration can realize an innovative video that could not be realized until now, for example, an extremely innovative and practical display device and display method and display device that can expect a great advertising effect as a poster advertisement. It will be possible to provide an advertising method using

Claims

The scope of the claims

1. A progressive scanning circuit that converts an interlaced scanning type video signal to a progressive scanning type, and a signal rotation device that rotates the signal by 90 degrees, and real time the image signal rotated by 90 degrees A 90-degree rotation display device of a video signal characterized in that it can be sent to a display.

2. A sequential scanning circuit for converting the input video signal of the interlace scanning method into a sequential scanning method, a memory for storing the signal converted into the sequential scanning method as image data, and the image data as the memory It consists of an address generation circuit for writing to the specified address and reading from the specified address, rotating the image data 90 degrees when reading from the memory, and displaying it in real time. The display device according to claim 1, which is configured to be able to display.

3. A decoder circuit for decoding the input interlaced scanning analog video signal, a progressive scanning conversion circuit for converting the decoded interlaced scanning analog video signal into a progressive scanning, and A memory for storing the interlaced video signal of the interlace scanning method converted into the progressive scanning method as image data, and a memory for writing the image data into a designated address of the memory and reading from the designated address. It consists of a dress generator circuit and a DZA converter that converts the read image data into an analog signal, and when reading from the memory, the image data is rotated 90 degrees and displayed on the display in real time To be able to The display device according to claim 2, characterized in that:

4. In order to rotate the image signal of the interlace scanning method 90 degrees, the signal is converted to the sequential scanning method, and the signal is rotated 90 degrees, and it is sent to the display in real time and displayed on the display 9. 0 degree rotation display method.

5. The input image signal of the interlace scanning method is converted to the sequential scanning method by the sequential scanning method conversion circuit, the image is written to the memory, and the written image data is read at the address rotated 90 degrees. 5. The display method according to claim 4, wherein the image is rotated and sent out on the display in real time.

6. The input interlacing analog video signal is quantized by the decoding circuit and decoded, and the quantized image data is converted into the sequential scanning method by the sequential scanning systemizing circuit, and the image is converted to the sequential scanning format. The image is written to the memory based on the address created by the address generation circuit, read based on the address rotated 90 degrees, and converted into an analog signal by the DZA converter to rotate the image. The display method according to claim 5, wherein the display is sent out and displayed in real time.

7. An input unit for inputting a video signal output in real time from a video transmission device such as a TV receiver, VTR, DVD, camera, etc., and the video signal inputted in real time from this input unit 90 degrees image rotation processor that can rotate the written image data by 90 degrees, and a horizontal display or a vertical display installed by rotating this horizontal display by 90 degrees. An output unit for outputting the video signal to the It is characterized in that the video signal output from the apparatus can be sent out and displayed on the horizontal or vertical display in real time as a video signal rotated 90 degrees by the 90 degree image rotation processing unit. And a display device.

8. An input unit for inputting an interlace scanning type video signal outputted in real time from an image transmitting apparatus such as a TV receiver, VTR, DVD, camera, etc., and an input unit inputted in real time from this input unit A scanning method conversion unit for sequentially converting a video signal of the interlace scanning method or a video signal obtained by rotating an image based on the video signal by 90 degrees (including 270 degrees) into a video signal of scanning method; The image of the video signal converted to the sequential scanning method in this real time frame or the video signal of the interlace scanning method input in real time from the input unit is rotated 90 degrees (including 270 degrees) A 90-degree image rotation processing unit and an output unit for outputting the 90-degree-rotation progressive-scan video signal in real time, and a horizontal display 90-degree rotation is installed. Said long display Type 9 0 ° video signal by rotating the part or al is output, the display device according to claim video of the video transmitting apparatus in real time by being configured so as to display the portrait display.

9. An input unit for inputting an interlace scanning type video signal outputted in real time from an image transmitting apparatus such as a TV receiver, VTR, DVD, camera, etc. A scanning method conversion unit for converting a video signal of a scanning method or a video signal obtained by rotating an image based on this video signal by 90 degrees (including 270 degrees) into a video signal of a scanning method in sequence; 90 degrees (including 270 degrees) rotation of the image of the video signal converted to the progressive scanning method by the digital image system or the video signal of the interlaced scanning method input in real time from the input unit A rotation processing unit and an output unit for outputting the video signal of the progressive scanning method rotated 90 degrees in real time, and the scanning method conversion unit and the 90 degree image rotation processing unit 90 degrees The image combining unit is provided with an image combining unit that combines the rotated progressive scan video signal, the progressive scan video signal created by the computer, the blank display data such as image data and character data, and the like. The composite data signal including the video signal to be displayed in real time is output from the output unit, and the horizontal display is rotated 90 degrees to output the output to the vertical display installed in the vertical direction. Is configured to be able to display the video of the video transmission device on the portrait display in real time by inputting the composite data signal including the video signal rotated 90 degrees output from the Characteristic display device.

1 0. A human-power unit that inputs video signals output in real time from a video transmission device such as a TV receiver, VTR, DVD, camera, etc., and the video signals input in real time from this input unit as memory The written image data is rotated 90 degrees, and the real time display is sent out and displayed on the full length display. The 90 degree image rotation processing unit and the image signal of the sequential scanning method rotated 90 degrees. The image display of the image transmission device rotated 90 degrees on the vertical display, which comprises an output unit for outputting in real time, and the horizontal display is rotated 90 degrees to be installed in the vertical direction, A display device configured to be able to send out and display on a long display, wherein the rotated image data already rotated 90 degrees by the 90 degrees image rotation processing unit is always written once in the image memory. The image data is updated in real time, and the rotated image data read out from the image memory of the new image is output to the long display, and can be transmitted and displayed in real time on this vertical display. The rotational image data divided into a plurality of areas of the image memory and written in each of the divided areas may be displayed in the corresponding image display area of the vertically long display similarly divided into a plurality of areas. The configured image data output unit and each area of the image memory are changed from the setting for updating the rotation image data in real time to the setting for stopping the update And an update area switching unit configured to be able to change the setting for stopping updating of the converted image data to the setting for updating in real time, and rotating 90 degrees output from the output unit to the portrait display. A display device characterized in that the video signal of the video transmission device can be displayed on the overhead display in real time by inputting the video signal.

1 1. An input unit for inputting a video signal output in real time from a video transmission device such as a TV receiver, VTR, DVD, camera, etc., and an interlace scanning method for inputting in real time from this input unit A scanning method conversion unit for converting a video signal obtained by rotating an image by a video signal or a video signal of the interlace scanning method by 90 degrees (including 270 degrees) into a video signal of a progressive scanning method; Image signal or scanning method input in real time from the A 90 ° image rotation processing unit that writes the video signal that has become a progressive scanning method into memory, rotates the written image data by 90 °, and transmits and displays it on a portrait display in real time, The above-mentioned 9 is a ridge length display which is provided with an output section for outputting the video signal of the progressive scanning method rotated 90 degrees in real time, and the horizontal display is rotated 90 degrees and set at a length. A display device configured to be capable of transmitting and displaying an image of an image transmitting device rotated by 0 degrees on the portrait display in real time, wherein the image rotated by 90 degrees has already rotated 90 degrees. The processed rotational surface image data is always written in the image memory at all times, and this image memory is updated in real time. The rotated image data read from the image memory at the moment is output to the portrait display. The lever In addition to being configured to be able to transmit and display on a vertical display in real time, the vertical image data is obtained by dividing the area of the image memory into a plurality of divisions and writing the rotated image data written in each of the divisions into a plurality of divisions. The image data output unit configured to be displayed in the corresponding image display area of the display, and each area of the image memory is set to stop updating from the setting of updating the rotational image data in real time And an update area switching unit configured to be able to change from a setting for stopping update or rotation image data update to a setting for update in real time, and the output unit outputs the image to the portrait display. It was configured to be able to display an image of the image transmission device on the portrait display in real time by inputting an image signal rotated 90 degrees. Display device comprising the door.

Update the rotated image data of the image memory in real time 1 2 In the image display area of the long screen display corresponding to the one area set to be set, the moving image display of the rotated image data updated in real time according to the video signal input from the video transmission device in real time It is displayed as a possible normal image, and in the image display area of the screen display corresponding to the predetermined other area which is set to stop updating of the rotational image data, the rotational image which has been updated in real time. The display device according to any one of claims 10 and 11, characterized in that the rotated image data updated at the end of the data is displayed as a fixed image.

13. The image displayable range of the eyelid length display can be substantially occupied by the plurality of divided image display areas. The apparatus according to any one of claims 10 to 12. Display described in

14. The display device according to any one of claims 10 to 13, wherein the entire image displayable area of the portrait display is divided into image display areas arranged in parallel in the vertical direction.

The update region switching unit is set to automatically switch the setting as to whether or not to update the rotated image data in each of the divided regions of the image memory. The display device according to any one of 0 to 14.

The update area switching unit automatically divides the image memory according to the moving image / still image condition of the video signal output from the video transmission apparatus or the signal included in the video signal. The display according to claim 15, wherein the setting as to whether or not to update the rotational image data in the area is set to be switched. apparatus.

1 7. An input unit for inputting a video signal output in real time from a video transmission device such as a TV receiver, VTR, DVD, camera, etc., and the video signal inputted from this input unit in real time is stored in memory. The image data can be rotated 90 degrees by 90 degrees, and the landscape image or the portrait display installed by turning the landscape display by 90 degrees by 90 degrees image rotation processor that can rotate the written image data by 90 degrees An output unit for outputting a signal, and reading out a predetermined portion of the image data written in the memory creates a trimming video signal obtained by cutting out the predetermined portion of the video signal from the video transmission device. And an image cutout unit configured to output the detected video signal from the output unit to the display; Display device characterized by being configured to be able to sent displayed in real-time signal as the Application Benefits Mi ring video signal rotated 9 0 degrees by the 9 0 degrees image rotation processing section and the image clipping unit.

The image clipping unit creates a trimming video signal by clipping a predetermined part of the video signal output from the video transmission device into a vertically long, and this trimming video signal is output from the output unit The display device according to claim 17, characterized in that the horizontal display or the horizontal display can be rotated 90 degrees and output to a vertical display installed in a vertical position.

The image clipping unit creates a trimming video signal by clipping the substantially central portion of the video signal output from the video transmission device, and this trimming video signal is output from the output unit to the horizontally long The disc The display device according to claim 17, characterized in that the display or the display can be rotated 90 degrees and output to a vertically installed display.

2 0. The image cutout unit rotates the horizontal display or the horizontal display by 90 degrees and installs the trimming video signal obtained by cutting out the video signal output from the video transmission device by 90 degrees. The display device according to any one of claims 7 to 19, wherein the display device can be enlarged and displayed on the vertical display.

2 1. The image cutout unit rotates the horizontal display by 90 degrees to substantially occupy the entire image displayable range of the vertical display installed at the eyelid length, and the image output from the video transmission device The display device according to any one of claims 17 to 20, characterized in that it is possible to magnify and display a trimming video signal in which a predetermined portion of the signal is cut out in a short length.

2 2 A quantizing unit is provided for quantizing the jump scanning signal from the video transmission device input to the input unit, and the quantized video signal is converted to a progressive scanning method or 90 0 The scanning method conversion unit configured to sequentially convert the scanning method after being rotated by 90 degrees, and the video signal from the 90 degree image processing unit or the analog signal from the scanning method conversion unit. And a video signal obtained by converting the video signal of the progressive scanning method rotated 90 degrees into an analog signal is output from the output unit. The display device according to any one of claims 1 to 3 and 7 to 21.

2 3 Write the video signal that has been converted to the sequential scanning method by the scanning method conversion unit or the interlaced scanning method video signal input in real time from the input unit into the memory, and write the written image data into the memory 9. The image is rotated by 90 degrees by reading out the address rotated by 0 degrees (including 270 degrees), and the 90 degree rotation processing unit is rotated so that it can be sent out and displayed on the portrait display in real time. The display device according to any one of claims 1 to 3 and 7 to 22 characterized in that it is configured.

This display device uses a display device to rotate an image by 90 degrees (including 270 degrees) by a video signal output in real time from a video transmission device such as a TV receiver, VTR, DVD, camera, etc. A thin, long-length color display that rotates a 90-degree thin, thin, long-force display that can be hung on a wall or other display, such as a plasma display or a liquid crystal display, into a 90-degree rotated video signal output from real-time in real time. An advertisement method using a display device characterized in that poster presentation is performed by the thin vertical display, in which the video from the video transmission device is displayed in real time, by transmitting and displaying in real time. .

The display device is claimed in claims 1 to 3 and? The display device according to any one of 2 to 3, characterized in that a poster advertisement is carried out by the thin vertical power display in which the video from the video transmission device is displayed in real time. An advertising method using the display device according to claim 24.