WO2003025789A1 - Systeme et procede de delivrance ciblee d'un materiel promotionnel a un dispositif mobile - Google Patents

Systeme et procede de delivrance ciblee d'un materiel promotionnel a un dispositif mobile Download PDF

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Publication number
WO2003025789A1
WO2003025789A1 PCT/AU2002/001271 AU0201271W WO03025789A1 WO 2003025789 A1 WO2003025789 A1 WO 2003025789A1 AU 0201271 W AU0201271 W AU 0201271W WO 03025789 A1 WO03025789 A1 WO 03025789A1
Authority
WO
WIPO (PCT)
Prior art keywords
mobile device
promotional material
user
location
entity
Prior art date
Application number
PCT/AU2002/001271
Other languages
English (en)
Inventor
Hans Pandeya
Original Assignee
Interline Networks Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Interline Networks Pty Ltd filed Critical Interline Networks Pty Ltd
Publication of WO2003025789A1 publication Critical patent/WO2003025789A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
    • G06Q20/401—Transaction verification
    • G06Q20/4014—Identity check for transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/42—Confirmation, e.g. check or permission by the legal debtor of payment
    • G06Q20/425—Confirmation, e.g. check or permission by the legal debtor of payment using two different networks, one for transaction and one for security confirmation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07B—TICKET-ISSUING APPARATUS; FARE-REGISTERING APPARATUS; FRANKING APPARATUS
    • G07B15/00—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points
    • G07B15/06—Arrangements for road pricing or congestion charging of vehicles or vehicle users, e.g. automatic toll systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

Definitions

  • This invention relates to a system and method for targeted delivery of promotional material to a mobile device .
  • the GSM cellular telephone network includes a multitude of base stations through which radio connections to the mobile devices are made.
  • the operator of a GSM network can determine which base station or base stations are being used by particular mobile devices during transmission or reception of data such as when making a telephone call .
  • When a mobile device is in range of a particular base station it follows that the user of that device is currently located in the geographical area in the vicinity of that base station. This information is valuable to marketing organisations for the purpose of sending targeted promotional material to users of mobile devices.
  • a message may be sent to that mobile device advertising the presence of the department store to the user. Because the user is currently in the vicinity of the department store, the advertising message has an improved chance of causing the user to visit the store.
  • the present invention provides a method of sending targeted advertising to a mobile device including the steps of: receiving transaction information produced as a result of a user using a mobile device to conduct a financial transaction to transfer a financial amount to an entity, the transaction information including a mobile device identifier and information enabling identification of the location of the user; selecting promotional material based on the location of the user; and sending the selected promotional material to the mobile device identified by the mobile device identifier.
  • the location of the user is identified based on the location of an outlet associated with the entity.
  • the promotional material selected promotes a business that is located near to the location of the user.
  • the promotional material may be sent to the mobile device by way of an SMS message.
  • the promotional material may be sent to the mobile device by way of an MMS message .
  • the promotional material may be sent to the mobile device by way of a recorded audio message.
  • the promotional material is further selected based on the time of day that the promotional material is to be sent .
  • the mobile device identifier is a mobile telephone number.
  • the present invention provides a system for sending targeted advertising to a mobile device including: receiving, means for receiving transaction information produced as a result of a user using a mobile device to conduct a financial transaction to transfer a financial amount to a recipient entity, the transaction information including a mobile device identifier and information enabling identification o the location of the user; selection means for selecting promotional material based on the location of the user; and sending means for sending the selected promotional material to the mobile device identified by the mobile device identifier.
  • the location of the user is identified based on the location of an outlet associated with the entity.
  • the selection means selects promotional material that promotes a business that is located near to the location of the entity.
  • the sending means may send the promotional material to the mobile device by way of an SMS message.
  • the sending means may send the promotional material to the mobile device by way of an MMS message.
  • the sending means may send the promotional material to the mobile device by way of a recorded audio message.
  • selection means further selects the promotional material based on the time of day that the promotional material is to be sent.
  • the mobile device identifier is a mobile telephone number.
  • the present invention provides a computer program arranged to instruct a computing device to operate in accordance with the second aspect of the invention.
  • the present invention provides a computer readable medium carrying a computer program according to the third aspect of the invention ⁇
  • Figure 1 is a schematic diagram depicting the network architecture of a system suitable for conducting financial transactions using mobile communications devices.
  • the transaction method achieves money transfer using a mobile phone 14 using an analogue or digital mobile phone network such as GSM or GPRS.
  • the payment mechanism is linked to a prepaid rechargeable cash card.
  • a user 12 arrives at a location and they wish to park their car. There is a parking meter 18 at the location.
  • the parking meter displays a notice that indicates that the user 12 can pay for parking with their mobile telephone and provides a telephone number to ring for this purpose .
  • the user 12 dials the telephone number displayed on the parking meter and they are connected to a Voice Over IP (“VOIP”) gateway 20, which is a server that is connected to the mobile phone network and to the Internet.
  • VOIP Voice Over IP
  • a GPRS Phone 22 with a WAP browser and menus and will not require any dialing into a gateway, instead the user logs into a WAP gateway 24, the address of which is indicated on the notice on the parking meter, and enters the information.
  • the VOIP gateway 20 has Interactive Voice Response (“IVR”) capability and can detect voice and Dual Number Multi-Frequency ( "DTMF” ) tones (some gateways have a speech recognition module in which case information can be spoken instead of entered) . Furthermore, the gateway 20 has a Dialled Number Identification Service (“DNIS”), to identify the number that the user dialed. The gateway can use the number dialed to identify the type of service the user 12 wishes to use and so interact with the user accordingly. So, when the user 12 connects to the gateway 20, the gateway initiates a response to obtain payment from the user 12 to pay for parking.
  • IVR Interactive Voice Response
  • DTMF Dual Number Multi-Frequency
  • DNIS Dialled Number Identification Service
  • the gateway When the gateway receives the call from the user's mobile phone, it detects the Caller ID ("CLID") of the mobile phone. The gateway sends the CLID to central server 16 where account information is held in a database.
  • CLID Caller ID
  • the gateway prompts the user 12 for the user's Personal Identification Number ("PIN") associated with their prepaid cashcard account .
  • PIN Personal Identification Number
  • the CLID of the user's mobile phone 14 and the PIN are sent to central server 16 for authentication of the user.
  • the gateway 20 After authentication of the user, the gateway 20 prompts the user for the car's registration number and the parking meter's identification number, and the bay number (which is displayed on a notice on the parking meter) .
  • the parking meter's identification number may be looked up in a database by central server 16. Looking up of parking meter identification number enables identification of an outlet associated with the entity, being the parking meter. The user's location can thus be identified, being the location of the identified parking meter. The parking meter identification number also allows identification of the entity to whom payment is to be transferred. The user then hears (or see in case of a GPRS phone with a display) the parking meter's identification number, and bay number repeated back to him together with a recording of the name of the street which will have been looked up by central server 16 based on the parking meter identification number.
  • central server 16 checks the length of parking time that this allows and reads back the amount and the time for confirmation. Finally, the user is asked if any reminder should be sent before expiry of the parking period. The details of the parking are stored in the central server.
  • Gateway Please enter your PIN.
  • Gateway You have entered...Please wait... (Pling) You are located at Berry street, North Sydney. Please enter the bay number .
  • User (enters number) .
  • Gateway You have entered...Please enter the amount.
  • Gateway You have entered..., your parking expires at.... if you want an SMS to be sent 5 minutes before expiry , press 1."
  • menus are used for navigation for more convenient operation of the system.
  • the location of the user is determined from the parking meter number identified in the transaction information that is produced as a result of the parking payment transaction.
  • the central server stores promotional material in the form of advertisements. This material is on the form of SMS messages which contain information about various businesses and their goods or services.
  • the central server selects an advertisement relating to a business that is located near to the location of the user.
  • the central server also selects the advertisement based on the time of day that the advertisement is to be sent to the user. For example, if the time is 6pm the central server may select an advertisement relating to a French restaurant that is in the vicinity of the location of the parking meter. However, had the time been 9am then the central server may have selected an advertisement relating to a cafe or coffee shop because at this time of day the user is likely to prefer a cup of coffee to a French meal .
  • promotional material is selected based on the expected mood of the user at a particular time of day.
  • the user If the user makes a purchase at the French restaurant that was promoted to them, the user earns bonus points which are an incentive to opt into such a marketing program or may receive an award of free parking.
  • Operation of the above system can be used to compile a profile of the behaviour of the user.
  • the system and method determines the location of the user and uses that information for selecting promotional material .
  • the system and method reduces the costs of advertising to companies, and reduces the costs of the user to get what the user wants by the discounts that are offered.
  • an operator of the system receives in a central database information produced as a result of a user using a mobile device in the form of a mobile phone to conduct a financial transaction to transfer a financial amount to a recipient entity being the parking operator.
  • the transaction information includes a mobile device identifier in the form of the mobile phone number of the user.
  • the transaction information includes information that identifies the location of the user in the form of the parking meter identification number. The location of the user is determined by looking up the parking meter identification number in a database to determine the location of that parking meter. Promotional material is selected based on the location of the user and the promotional material is sent to the mobile phone of the user as an SMS message.
  • transaction information is received from a mobile device communication and stored in a central server.
  • the determining means and selection means are embodied in computer software and or hardware .
  • the sending means is embodied in a combination of software and hardware and functions to initiate the sending of data to a mobile communications device through a appropriate communication channels.
  • payment was made for the parking from a prepaid cashcard account by using a mobile telephone.
  • such transactions can be made where the payment comes from a bank account or is billed to the mobile phone account of the user 12.
  • the prepaid cashcard account may either be hosted and operated under the control of the operator of the parking enforcement system or may be hosted and operated by an organisation that is separate to the operator of the parking system.
  • the system Whilst the above described system concerned a transaction to pay an entity being a parking operator for parking, the system is applicable to operate with different types of entities including shops, restaurants and any entity with outlets of fixed location that can be determined by looking up details of that entity or outlet in a database .
  • the user dials into a gateway 20 using a telephone number provided by the merchant and enters their PIN. After validation, the user is prompted to enter the amount and transaction number (which the user receives from the merchant) . The transaction number can subsequently be used to identify the merchant .
  • the gateway sends the information to central server 16 which sends a message of approval to the merchant's server which in turn instructs the till to print a receipt.
  • the central server 16 then sends an SMS to the user with details of the purchase.
  • GATEWAY Welcome to payment service. Please enter you PIN. User: (enters PIN) GATEWAY: (Pling) The balance of your account is one zero zero dollars. Please enter the transaction number. User: (enters transaction number)
  • GATEWAY You have entered one one one. Please enter the amount .
  • User (enters amount)
  • GATEWAY You have entered one zero zero dollars. Please wait while your payment is processed.
  • the user gives the merchant his mobile phone number.
  • the merchant dials into a gateway and enters the merchant's PIN.
  • the merchant enters the user's mobile phone number and amount.
  • the gateway sends this information to the central server which sends an SMS to the user with an approval code.
  • the user dials into a gateway, and enters the user's PIN.
  • the gateway informs the user of the pending payment that needs to be released, and asks for the approval code.
  • the user enters the approval code, and the central server calls the merchant's server to instruct it to ship the goods .
  • the promotional material may further be selected based on the nature of a business conducted by the entity. For instance, if the entity is a merchant conducting the business of a record shop then promotional material relating to various recording artists may be selected for transmission to the user.
  • the user can pay the merchant by entering the merchant's telephone number/mobile phone number which the merchant has registered as a business with the service provider.
  • a gateway can have hundreds of different numbers that lead to it, even though the gateway might have only 8 telephone lines, and the number that the user dials to make a payment to a certain entity can be used to determine the identity of the merchant and to determine which sound prompts should be played by the gateway.
  • the telephone numbers provided by various merchants may cause a connection to the same gateway. Differing phone numbers allow the gateway to distinguish between merchants and respond according to that merchants requirements.
  • the methods and systems above send promotional material in the form of an SMS message, recorded audio messages or multimedia MMS messages may similarly be used.
  • the mobile communications device is a mobile telephone
  • any suitably configured mobile device such as a PDA or pocket PC or laptop with appropriate communications hardware may be used.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Devices For Checking Fares Or Tickets At Control Points (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention concerne un procédé d'envoi d'une publicité ciblée à un dispositif mobile, qui comprend les étapes suivantes: réception d'informations de transaction résultant du fait qu'un utilisateur utilise un dispositif mobile pour conduire une transaction financière dont l'objectif est le transfert d'une somme financière à une entité, lesdites informations de transaction comprenant un identificateur de dispositif mobile et des informations permettant l'identification de l'emplacement où se trouve l'utilisateur; sélection d'un matériel proportionnel en fonction de l'emplacement de l'entité; et envoi du matériel proportionnel sélectionné au dispositif mobile identifié au moyen de l'identificateur de dispositif mobile. Des informations donnant une indication relative à l'emplacement actuel de l'utilisateur peuvent être obtenues et un matériel promotionnel peut être sélectionné en fonction dudit emplacement et délivré au dispositif mobile de l'utilisateur.
PCT/AU2002/001271 2001-09-17 2002-09-17 Systeme et procede de delivrance ciblee d'un materiel promotionnel a un dispositif mobile WO2003025789A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AUPR7726A AUPR772601A0 (en) 2001-09-17 2001-09-17 Transaction method
AUPR7726 2001-09-17

Publications (1)

Publication Number Publication Date
WO2003025789A1 true WO2003025789A1 (fr) 2003-03-27

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ID=3831566

Family Applications (2)

Application Number Title Priority Date Filing Date
PCT/AU2002/001271 WO2003025789A1 (fr) 2001-09-17 2002-09-17 Systeme et procede de delivrance ciblee d'un materiel promotionnel a un dispositif mobile
PCT/AU2002/001270 WO2003025865A1 (fr) 2001-09-17 2002-09-17 Systeme et procede destines a encourager le paiement de frais de stationnement

Family Applications After (1)

Application Number Title Priority Date Filing Date
PCT/AU2002/001270 WO2003025865A1 (fr) 2001-09-17 2002-09-17 Systeme et procede destines a encourager le paiement de frais de stationnement

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AU (1) AUPR772601A0 (fr)
WO (2) WO2003025789A1 (fr)

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CN100421130C (zh) * 2005-11-14 2008-09-24 广州华工信息软件有限公司 一种双通信区电子不停车收费车道系统及其实现方法
EP2500869A1 (fr) * 2011-03-11 2012-09-19 Kapsch TrafficCom AG Procédé de mise à disposition de services de données en fonction du lieu
US8538768B2 (en) * 2005-02-16 2013-09-17 Ingenio Llc Methods and apparatuses for delivery of advice to mobile/wireless devices

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WO2001008413A1 (fr) * 1999-07-23 2001-02-01 Microvision Ltd Technique publicitaire
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Cited By (5)

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US8538768B2 (en) * 2005-02-16 2013-09-17 Ingenio Llc Methods and apparatuses for delivery of advice to mobile/wireless devices
US8856014B2 (en) 2005-02-16 2014-10-07 Yp Interactive Llc Methods and apparatuses for delivery of advice to mobile/wireless devices
CN100421130C (zh) * 2005-11-14 2008-09-24 广州华工信息软件有限公司 一种双通信区电子不停车收费车道系统及其实现方法
EP2500869A1 (fr) * 2011-03-11 2012-09-19 Kapsch TrafficCom AG Procédé de mise à disposition de services de données en fonction du lieu
US9092913B2 (en) 2011-03-11 2015-07-28 Kapsch Trafficcom Ag Method for providing location-specific data services

Also Published As

Publication number Publication date
WO2003025865A1 (fr) 2003-03-27
AUPR772601A0 (en) 2001-10-11

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