WO2002071692A1

WO2002071692A1 - Implement method of issuing product and service and commerce network system

Info

Publication number: WO2002071692A1
Application number: PCT/CN2001/000147
Authority: WO
Inventors: Jun Chen
Original assignee: Jun Chen
Priority date: 2001-02-26
Filing date: 2001-02-26
Publication date: 2002-09-12
Also published as: CN1593038A

Abstract

The present invention relates to an implement method of issuing product and service and commerce network system. The system comprise global uniform financial management center, national business management center, regional business management center, global product center, regional system integration center, service provider, subscriber service center and system integration provider, connecting via network each other. The implement method comprises a marketing mode which doesn't make a price for products, but issues service; a mechanism which reallocates profit to all cooperator on value-added link; and an operation framework which implements global and regional management. A product is ordered by a subscriber; product provider provides product freely; and the product is possessed by subscriber together product provider; service provider provides service related product regularly; and the subscriber pays for the services.

Description

FIELD OF THE INVENTION The present invention relates to the field of computer network technology, and more particularly to a method for issuing products and services that can be driven by user interests and can be agreed upon, and Data processing business network system with user-defined solutions as an auxiliary means. Background of the invention

There are roughly the following marketing models for existing products or services;

The first is a product exchange model. The process is shown in Figure 1. In the figure, the solid line is logistics and the dotted line is profit.

The merchant (manufacturer) produces and sells the product, and delivers the product to the user through the middleman. The user pays the manufacturer in one lump sum or pays the payment equivalent to the product in installments within a limited period to complete a product exchange process. . Some manufacturers also provide users with paid after-sales services outside the warranty period, including repairs, maintenance, and product upgrades.

The main characteristics of this marketing model are: The product price is set by the manufacturer, and the user is in a passive position to pay the price according to the price set by the manufacturer. Since the user does not have the autonomy to determine the price, he can only choose within his own acceptable price range. Products; manufacturers usually develop products in accordance with the common needs of the market, and users basically do not have the opportunity to customize personalized products. It is impossible for manufacturers to produce molded products in large quantities to meet the special personalized needs of each user. Contact, the sales channel is communicated by the middlemen, although manufacturers do not need to invest in sales efforts, but it is extremely unfair to users to add the profit of the middle channel to the product.

The user owns the product, in addition to paying the payment equivalent to the value of the entire life cycle of the product at one time, but also bears the costs of maintenance and upgrade. If the user terminates the use of the product within the life cycle of the product for various reasons, the full value of the product cannot be realized, which is again unfair to the user. Especially in many cases, the purpose of the user buying the product is not It is to get the goods themselves, but to get the services that the goods can produce or bring. For example, people buy TV for the purpose of watching TV programs, and mobile phones for the purpose of obtaining functions of mobile communication, mobile network, and so on. Because users have to pay a considerable amount for product ownership (selection), maintenance, and upgrades, they also need to pay great attention to after-sales service, which also affects the user's enthusiasm for purchasing products to a certain extent. In this marketing model characterized by product exchange, the only thing that businesses and users are concerned about is the product itself, and they will inevitably ignore the attention to service. Therefore, regardless of the quality of products and after-sales service, etc. No promise can completely eliminate the insecurity of users when purchasing products.

Because the sale of products can bring profits, it is inevitable that there will be real estate competition between manufacturers and middlemen. The vicious competition directly leads to chaos in the market order and waste of unnecessary means of production, and even some criminals produce fake and shoddy products for profiteering and deceive users. The reason why this phenomenon of counterfeiting is not restricted to this This marketing model characterized by product exchange is directly related.

The second is the marketing method of the product direct sales model. The process is shown in Figure 2. The solid line in the figure represents logistics, and the dashed line represents profit flow. The difference from the method shown in Figure 1 is that the middleman is eliminated (which can be transported by a third party). Because the profit of the middleman is cancelled, the price of the product is relatively reduced. With the price advantage, users also get benefits. In addition, direct marketing manufacturers can also provide users with the opportunity to personalize customized products by means of modern communication means such as the Internet and telephone. In addition, the two methods are essentially the same in terms of characteristics and problems.

The third is the marketing mode of the registration mode (also known as the service mode). The process is shown in Figure 3. In the figure, the solid line is the service flow and the dotted line is the profit flow. The characteristics of this marketing model are: Service providers do not sell tangible products, they only provide services to users, and users pay for the services they receive. There is no product exchange relationship between service providers and users, but a service exchange relationship. The service method can be the non-scheduled service and its payment on a time or time basis, or provide a long-term, continuous service after the user pays the registration fee. At this time, the user can also be called a tenant. When a service provider provides services to users, it can also be accompanied by an exchange of products supporting the service, but the products provided are from the equipment provider. Since the user pays regularly The service fee can be paid in full according to the service obtained, and the service provider can be selected according to the satisfaction of the service.

During the service process, the service provider may sell the supporting hardware equipment provided by the third-party manufacturer to the user for free or at a lower price, and the maintenance, maintenance, and upgrade of the supporting hardware equipment are also provided by the third-party manufacturer. The service provider It only provides services, and the user still has to pay the relevant fees in addition to the services. The service fee returns received by service providers are long-term and continuous. However, third-party manufacturers (partners) on the same value-added chain can only provide one-time services. In addition to getting paid by the service provider for certain hardware equipment or services, it cannot share this stable service fee return profit with the service provider for a long time.

Combining the advantages and disadvantages of the above-mentioned current business models related to products and good services, we can see that: As users continue to improve their status in business behavior, they seek to avoid conflicts and conflicts with merchants and seek to jointly create and share benefits. Trend, it really needs a brand-new business marketing model related to products and services. On the one hand, it completely changes the relationship between the simple product exchange between users and merchants. On the other hand, it creates a mechanism to promote profit redistribution mechanism. Harmonious business atmosphere. Summary of the Invention

The purpose of the present invention is to design an implementation method of product and service distribution and its business network system. The distribution service is used as the main line of product marketing business activities to overcome the inherent disadvantages of various existing product and service marketing methods and form a business. The service and service relationship with users can enable all partners on the value-added profit chain to get due and continuous returns, which can comprehensively improve the bad market atmosphere that may be brought about by vicious competition.

The issuance and marketing business model of the present invention includes a new pricing and marketing method, a value-added chain, a redistribution mechanism of profits, and a global and regional operation management structure.

In the novel network-based marketing method of the present invention, the user ’s cost of product ownership, maintenance, and upgrade costs are zero (referred to as three zeros), but the method of issuing services and charging service fees for a predetermined period of time is what users purchase is Service, not the product itself. Users can choose to optimize on the network according to their own needs Configuration, pricing, the system customizes products for each user, direct distribution through the network, services and management.

The invention issues a service according to a predetermined period, adopts a two-way transparent charging and charging mechanism, and the system provides a personal service page for the user on the network, and reflects the user's service fee in the service page in detail.

There are collaborators.

This distribution service marketing method and profit redistribution mechanism are applied to a global and regional operating structure, while abandoning middlemen while maximizing support for the combination of internationalization and localization of distribution services.

The technical solution to achieve the purpose of the present invention is as follows: A commercial network system for product and service distribution, which is characterized by including a globally unified asset management center information point, a global production center information point, a national business management center information point, and a region. Business management center information point, user service center information point, regional system integration center information point, system integrator information point, monthly service provider information point, and user information point; each information point is connected to the Internet through the device and the Internet It is connected, and communication of product and service issuance between information points is realized through the Internet. The Internet is also connected with a global unified database for storing interactive information of product and service issuance between information points.

The system integrators, user service centers, regional business management centers, and national business management centers are hierarchically set according to regional locations or by industry. System integrators in the same regional location or in the same industry belong to their upper-level users. The service center, the user service center in the same area or the same industry belongs to the regional business management center above it, and the regional business management center in the same area or the same industry belongs to the national business management center above it; The system integration center is set by country and belongs to the national business management center mentioned.

The network access device includes a personal computer terminal, a mobile terminal, and a palmtop computer.

The technical solution to achieve the objective of the present invention may also be as follows: A method for implementing product and service distribution, which is characterized in that it includes: The user independently customizes the product through the network access device; the product provider provides the user with the product in kind for free, the user and the product provider jointly own the product, and the service provider regularly provides users with services related to the product in kind ; And, the process by which the user pays for the service.

The implementation method of the product and service distribution further includes the following steps:

A. Establish information points, including globally unified asset management centers, national business management centers, regional business management centers, national investment institutions, global production centers, regional system integration centers, service providers, user service centers, and system integrators, each The information points are connected to the network through a network access device to form a system;

B. Process the first profit flow from the user to the national business management center, return the second profit flow from the national business management center to the system integrator, and handle the second profit flow from the national business management center to the service provider The third profit flow of profit return between the country, the fourth profit flow from the national business management center to the national investment agency, and the fourth profit flow from the national business management center to the global unified asset management center to the global production center. Profit return ^ = the fifth profit flow of Gen;

C. Processing the first product and service information flow from the user to the national business management center, and processing the second product and service information flow from the national business management center to the regional system integration center, processing The third product and service information flow from the user to the user service center to the system integrator product and service information, and the fourth product and service information flow from the regional system integration center to the product and service information between users. The fifth product and service information flow of product and service information from the system integration center to the user service center, and the sixth product and service from the national business management center to the global unified asset management center to the global production center Information flow

D. Handle the physical distribution of products from the global production center to the regional system integration center, and then the regional system integration center sends the physical products to the user; and

E. Processing the first service flow from the user service center to the service between users, processing the second service flow from the service provider to the user service, and processing the third service from the system integrator to the user service Flow direction.

It also includes the first flow of funds from the global unified asset management center to the national business management center, the second flow of funds from the investment institutions of various countries to the national business management center, and the processing from the national business management center to the region. The third capital flow of funds between the system integration centers and the fourth capital flow of funds from the national business management center to the regional business management center and the user service center.

The profit flow also includes processing a sixth profit flow from the user to the user service center to the national business management center.

The processing of the profit flow further includes: the user applies for and customizes a service on the product provider's website, the system sets a charging mechanism corresponding to the product used by the user, determines and stores at least a user identification code, a service code, and a charging mechanism , Billing method and rate information; the system calculates the service fee that the user should pay according to the above information, and reflects the details of the service fee on the user's personal page; the user obtains the payment information from the personal page and pays the relevant service fee .

The service requested and customized by the user further includes: the user signs an agreement with the product provider, first becomes a formal user, and then obtains the product provided by the product provider for free; and according to the agreement, the user and the product provider Jointly owned products.

The processing product and service information flow further includes: users apply for and customize services through the network, and the system's solution customizer generates product hardware configurations and related software configurations according to user needs and passes them to the National Business Management Center; the National Business Management Center Submit the integrated user sales forecast to the global asset management center via the network and make an order; the global asset management center sends the order to the global production center via the network; the national business management center simultaneously issues an order to the regional system integration center via the network; and the system At the same time, the user service center is prompted for the service information confirmed by the user through the network.

The processing of the physical product flow further includes: distributing a semi-finished product to a regional integration center of each country by a global production center according to an order from a global asset management center; the regional integration center receives an order from a user through a network, and delivers the assembled product to the user Office. The processing flow further includes: providing installation services for users by a system integrator; providing product after-sales services for users by a user service center; and providing services for users by a service provider.

The said global unified asset management center, through the page to view the online sales forecast of the national business management centers that are stored in the database and stored in the database; fill out the procurement and production plans to the global production center according to the sales forecast; the global production center After receiving the purchase and production plan, send a digitally signed confirmation to the global unified asset management center; and, when a problem occurs, the global unified asset management center notifies the global production center through the feedback page.

The national business management center will report the sales forecast made to the global unified asset management center, and also comprehensively analyze the orders submitted by users on the Internet, and send a list of installation and distribution to the regional system integration center.

The fascinated national business management center divides the user service fee collected by the user service center or the service fee obtained directly from the user into the system integrator and service provider according to the proportion; returns it to the domestic investment institution; and returns it to the global unity And the global unified asset management center will divide the surrendered profits to the global production center in proportion.

The said National Business Management Center obtains the details of the user service fee through the database and processes them; and implements the user management in the area under its jurisdiction and the internal affairs management of the National Business Management Center.

The user service center signs a contract with the user, and informs the national business management center of the details of the post-signature agreement; collects the user service fee and registers it in the system database, and transfers the user service fee to the national business management center; and, notifies the system integrator Install products for users.

The user fills in an order online as a regular page visitor and is registered as a system user; signs a contract with a user service center; enjoys products and obtains distribution services in a three-zero way with zero cost of ownership, zero maintenance and zero upgrade costs; Personal page for confirmation; and, pay the service fee related to the product enjoyed to the user service center or the national business management center.

The user's personal page includes at least a homepage for putting important information; online technical support Hold; any personal notification column for application and suspension of services; opinions, complaints and feedback; personal account inquiry; introduction of other services; hope to stop or suspend all or part of the services; and, apply for new services.

The global production center inquires, accepts the production plan issued by the global unified asset management center and carries out procurement, production and processing through the page; sends semi-finished products to the regional system integration center according to the instructions of the global unified asset management center; And, check the confirmation information from the regional system integration center on its page.

The said regional system integration center accepts the assembly and distribution tasks assigned by the National Business Management Center to assemble the products; the products are delivered and sent to users, and the service execution results are registered on its pages.

The system integrator accepts the assembly and distribution tasks assigned by the National Business Management Center to assemble the product; delivers the product to the user and helps the user install the product; or provides guidance for the user when customizing the product online.

The method for implementing product and service distribution of the present invention and its business network system, wherein the concept of distribution marketing is: there is no pricing for products, maintenance, and upgrades, users use the products for free, and receive maintenance and upgrades for free, but by manufacturers and service providers Distribute services to users on a regular basis (eg monthly). The implementation method of the product and service issuance and the business network system of the present invention advocate the relationship between the service and the serviced between the user and the manufacturer, and use the profits obtained by the service to allow all partners on the value-added chain to obtain an account. Comprehensively improve the bad market atmosphere that may be brought about by vicious competition.

The present invention does not adopt the traditional product pricing method only by the merchant or the manufacturer, but provides the product to the user for free and maintains and upgrades for the user free of charge. The user obtains zero product cost, zero maintenance cost and zero upgrade. Cost, the user can therefore avoid all insecurity associated with the purchase of the product; the non-pricing of the product does not mean that the user loses the choice of the product, and the user can optimize the configuration of the personalized product according to his own needs on the Internet.

Once the user signs the contract, he can obtain the product according to the three zero method, but he does not own the product completely, but owns the product together with the product provider. The product provider provides users with life-long repairs, maintenance and maintenance services free of charge. Upgrade and other services. This way of owning the product for free by users can avoid the adverse effects caused by unfair competition.

In the present invention, the product-based services are issued on a regular basis. As long as the user selects the service he needs through the network, selects a charging method that suits himself, and pays the service fee on schedule, he can obtain the product and its product-related services. The marketing method of this issuance service can adopt two-way transparent charging and charging mechanism. For example, a merchant can provide users with multiple charging methods. The charging method allows users to choose, and provides users with a personal service page on the Internet, which reflects the user's details in detail. Details of fees. This charging mechanism can fairly observe and obtain information including detailed information and data of users' use of services, and can perform calculations. Because the payment process between the service and the serviced party is transparent, it can strengthen the supervision of both parties, resolve unnecessary contradictions, and further eliminate the user's sense of insecurity about the service.

The process of providing products and distribution services for users of the present invention can be regarded as a value-added chain, and the benefits of each partner on the value-added chain are obtained by dividing the returns brought by the distribution services according to a certain proportion of accounts. This continuous and stable The return guarantees the long-term interests of all partners in the value-added chain, while urging merchants and their partners to continuously improve the content, method and quality of their services to ensure a stable interactive relationship with users.

The beneficial effects of the present invention are: The user-first principle in modern marketing can be truly realized. Since the product is not priced, the service is issued in a three-zero marketing manner and within a predetermined period (such as monthly), which completely eliminates shopping concerns. Put users at the highest position in the marketing relationship;

Users can get personalized and high-quality services. Because users can customize services according to their own wishes and needs, and the two-way transparent service fee billing method runs through the entire process, eliminating users' concerns about services. The change in the distribution service model has also forced merchants to improve service quality and enrich service content as much as possible;

It is beneficial to completely eliminate the phenomenon of counterfeiting and shoddy products. The products are handed over to the users in the form of three zeros. However, the monthly service is issued, and the profits of the merchants come entirely from the service instead of the products. Inability to survive, thereby completely eradicating counterfeit and shoddy products. Products are the basis of services. Although the products are handed over to users in a 30-way manner, in order to ensure high-quality services, merchants also need to continuously improve product configuration and quality;

Ensuring that businesses receive continuous and stable profit returns. The distribution service model itself, while guaranteeing the best interests of users, also guarantees the interests of merchants, and has changed from a one-time profit return to a continuous and stable return;

It is conducive to promoting the transformation of market sentiment to benign profit sharing, and the profits brought by the continuous and stable service fee are distributed to all partners in the value-added chain in proportion, which can comprehensively change the bad competition that will inevitably result from traditional marketing methods. So that the market develops towards a harmonious atmosphere of profit sharing. Brief description of the drawings

Figure 1 is a schematic diagram of the flow of logistics and profit flow in the traditional product exchange marketing model.

Figure 2 is a schematic diagram of the flow of logistics and profit flow in the traditional product direct marketing model.

Figure 3 is a flow diagram of service flow and profit flow in the registration mode.

Fig. 4 is a general schematic diagram of the flow of funds, profits, physical objects, information and services in the product and service issuing model of the present invention.

Figure 5 is a schematic diagram of the flow of funds in Figure 4.

Figure 6 is a schematic diagram of the profit flow in Figure 4.

FIG. 7 is a schematic diagram of the information flow direction in FIG. 4.

FIG. 8 is a schematic view of the physical flow direction in FIG. 4.

Figure 9 is a schematic diagram of the traffic flow in Figure 4.

FIG. 10 is a schematic diagram of global and regional operation management architecture in the product and service distribution model of the present invention.

FIG. 11 is a schematic diagram of an e-commerce-based application structure of a product and service distribution mode of the present invention. FIG. 12 is a flow block diagram of information interaction of each information point in FIG. 11.

FIG. 13 is a schematic diagram of a homepage of a site providing information services in FIG. 11.

FIG. 14 is a block diagram of a management flow of the globally unified asset management center of the present invention. FIG. 15 is a block diagram of a management flow of the National Business Management Center of the present invention.

FIG. 16 is a service flow block diagram of the user service center of the present invention.

FIG. 17 is a block diagram of a user-defined service flow of the present invention.

FIG. 18 is a flowchart of an order filling processing system according to the present invention.

FIG. 19 is a service flow block diagram of the global production center of the present invention.

FIG. 20 is a service flow block diagram of the regional system integration center of the present invention.

FIG. 21 is a service flow block diagram of a system integrator of the present invention. Mode of Carrying Out the Invention

The technical solution of the present invention is further described below with reference to the embodiments and the accompanying drawings.

Figures 1 to 3 illustrate the previous description and will not repeat them.

See Figure 4, combined with Figure 5, Figure 6, Figure 7, Figure 8, and Figure 9, respectively, in the product and service issuance model of the present invention, capital flow 1, profit flow 2, physical flow 3, information flow 4 and service flow 5 general schematic and single schematic. In the figure, IFC represents the global unified asset management center, NBC represents the national business management center, RBC represents the regional business management center, SCC represents the user service center, and SIC represents the regional system integration center (can be set by country. One for each country), the SDK represents the global production center (three parties), the SI represents the system integrator (third party), and the SP represents the service provider (third party).

See Figure 4 and Figure 5 in combination. There are a total of four capital flows 1, which are: Globally unified asset management center IFC to National Business Management Center NBC; domestic investment institutions including local securities markets to National Business Management Center NBC; Country Business management center NBC to regional system integration center SIC; and national business management center NBC to regional business management center RBC to customer service center SCC.

The global unified asset management center (IFC) can be invested into the business management center NBC of each country (or region) with funds, brands, intellectual property and technology, and the business management center (NBC) of each country (or region) can also be combined with local The capital market raises funds to establish the country's operations management organization. The management agency invests funds into regional management centers (RBCs) broken down by region or industry, and into regional system integration centers (SICs) that integrate products according to user orders and send to users in their own countries. Regional management centers ( RBC) will then invest funds into the Customer Service Center (SCC) under its jurisdiction.

See Figure 4 and Figure 6 in combination, there are six profit flows 2 respectively: users to the national business management center NBC, or users to the user service center SCC and then to the national business management center NBC; the national business management center NBC to the service provider SP; National Business Management Center NBC to system integrator SI; National Business Management Center NBC to global unified asset management center IFC to Global Production Center SDK; and, National Business Management Center NBC to domestic investment institutions.

The profit return comes from the user's service fee, and the service fee collected is controllable.

The user and the user service center SCC—once a service agreement is signed, the system will generate a user identification code for the user, and store the user identification code and the service code of the service applied by the user in a global unified database. At the same time, a charging mechanism is set up in the products handed to users in the form of three zeros, which is used to record the user's usage, such as traffic, time, access address, etc., and send this information to the global unified database through the network. Based on this information, the system calculates the service fee payable by the user along with the user's identification code, the service code of the service opened, the charging method and rate specified in the service agreement, and reflects the details of the service fee to the user. On your personal page. After the user obtains this information from the Internet, the service fee will be directly paid to a local bank account opened by the National Business Management Center (NBC), or the nearest local user service center (SCC), and the user service center (SCC) Submit it to the National Business Management Center (NBC).

The financial department of the National Business Management Center (NBC) can calculate the account receivable list within a certain period (such as monthly) through the system, and then calculate based on the service fee directly paid by the user and the service fee transferred by the user service center (SCC) Make a list of actual receivables and compare the differences to get a list of receivables differences this month. The National Business Management Center (NBC) can ask the Customer Service Center (SCC) to check (such as through the network) and explain the reason based on this difference. The User Service Center (SCC) enters the check information online, and the National Business Management Center (NBC) revises or prepares the financial statements online, so that the profit is controlled within the system. Financial security must be fully considered during implementation. For example, financial-related pages use a complete certificate mechanism that strictly complies with international standards, and SSL (Secure Socket s Layer) data security agents are used in communications to avoid being intercepted and analyzed by others. Public key encryption is used. Algorithms prevent being deciphered by others.

The profit flow in the figure reflects the redistribution of profits. In addition to returning part of the profits to the local capital market and returning to the global unified fund management center (IFC), the National Business Management Center (NBC) must also divide some profits according to a certain percentage. For system integrators SI and service providers SP and other third parties, the partners on the value-added chain do not charge users, but obtain long-term stable profit returns from the National Business Management Center (NBC) branch account. The global unified fund management center (IFC) will also share some profits to the global production center SDK in a certain proportion, so that the profits of the global production center SDK come entirely from services rather than products, and users only pay according to the services they enjoy .

See Figure 4 and Figure 7 in combination. There are six product and service information flows 4, which are: User to National Business Management Center NBC, User to Customer Service Center SCC to System Integrator SI, and National Business Management Center NBC to Regional System. Integration center SIC, regional system integration center SIC to users, regional system integration center SIC to user service center SCC, and national business management center NBC to global unified asset management center IFC to global production center SDK.

The user customizes the service online. The system's background software, the solution customizer, automatically generates the hardware configuration and related software configuration plan of the product according to the user's needs, and passes the configuration plan to the National Business Management Center NBC. The solution customizer used in the present invention is a front-end system analysis software on the Web. It allows users to input their own requirements configuration in a natural language, intelligently analyzes the user's actual needs, and then outputs multiple comprehensive solutions for The user chooses preferred.

The global unified asset management center IFC synthesizes the sales forecast submitted by the national business management center NBC from the Internet, makes an order, and sends it to the global production center SDK from the network. The global production center SDK performs unified procurement and production processing (to various regional systems). Integration Center SIC distributes semi-finished products).

Each national business management center NBC also issues orders to the regional system integration center SIC from the Internet, and the regional system integration center S IC arranges assembly according to the order (sending the finished product to the user). Regional system set The SIC sends the product to the user, notifies the user through the user's personal page, and simultaneously informs the user service center scc from the Internet.

In the above product and service information flow, as long as the user confirms the signed service agreement online, the system will prompt the user confirmation information to the user service center SCC and the regional business management center RBC, so that the user service center SCC and the The user signs a service agreement, and from the online notification system integrator SI installs for the user when the product is delivered to the user.

See Figure 4 and Figure 8 in combination, there is a product physical logistics direction 3, which is: from the global production center SDK to the regional system integration center SIC to the user.

The regional system integration center SIC receives an order from the Internet, assembles the semi-finished products distributed by the global production center SDK, and is responsible for delivering the product to the user (the system integrator S. I. provides installation services to the user).

Referring to FIG. 4 and FIG. 9 in combination, there are three service flows, which are: from the user service center SCC to the user; from the service provider S. P. to the user; and from the system integrator S. I. to the user.

The system integrator SI provides installation services for users, and the service provider SP (such as telecommunications, ISP, etc.) provides users with connection and access services. The user service center SCC provides users with all product-related services, including consulting and answering questions. , Product maintenance, repairs and upgrades.

Referring to FIG. 10, the figure shows the global and regional operation management structure of the system of the present invention, including product and service distribution marketing and profit distribution.

Globally unified asset management center IFC invests in technology, brand, capital and distribution systems to national business management centers NBC established in various countries and regions. Each national business management center NBC establishes a regional management organization by combining local funds and resources, including regional business management centers RBC1, RBC2, RBC3 and RBC50 divided by industry or region, which belong to users of each regional business management center RBC. The monthly service centers SCC1, SCC2, SCC3, SCC100, SCC1000, and SCC3000 belong to the system integrators SI 1, S. 1.1, SI 3, ..., SI 10, SI 11, S. 1. 12 of the user service centers SCC, respectively. , ···, S. 1. 500, ..., S. 1. 1000 .. ·, SI 3000. Management structure While abandoning middlemen, it supports the combination of internationalization and localization of distribution services to the greatest extent.

Referring to FIG. 11, the system structure of the present invention is shown, that is, the application of the product and monthly service of the present invention and the combined application of e-commerce.

Globally unified asset management center IFC, national business management center NBC, global production center SDK, user service center SCC, regional system integration center SIC, system integrator SI and users are isolated information points in the system. Internet access devices, such as personal computer terminals (PC terminals) or mobile terminals, PDAs, are connected to networks, such as the Internet, and a global unified database is also connected to the Internet. WWW. *****. COM in the picture is the company homepage of the website in the system network.

The product and the marketing service model of Yueliangwu are combined with the Internet to make information interaction between information points independent of time and geographical restrictions, and to achieve fast and secure information flow.

The establishment and management of a global unified database provides sufficient storage space for interactive information and enables sharing of interactive information, enabling the method of the present invention to be implemented on the Internet.

Therefore, the Internet and the global unified database are the main means and carriers for implementing the method of the present invention, and communicate each isolated information point in the entire business operation.

Since many important data of the present invention need to be transmitted through the Internet, when implementing, the website should take as many security measures as possible, including user password identification, digital signatures to ensure data authenticity and identity, VPN technology, and the like.

Referring to FIG. 12, the flow of website visits by any page visitor is shown.

Because the information flow on the Internet is mainly the interaction of financial data and other related information, the entire site is structurally divided into two parts, financial and information points. The financial part is a specialized financial module. Finance-related functional departments in various regions of the world can enter different parts of the financial module according to different identification codes to view and manage the finance. However, the financial module does not log into the management separately, but Automatically determine the identity of the user and connect the relevant financial section to the relevant information point page. Every information point, IFC, NBC, SCC, SIC, user, SDK, SI has a For related pages, you can view, maintain and modify related information, including the financial section of the automatic connection. The information of each information point is independent of each other. You will not feel the existence of other information point content on your own page. What you can access is the content within the dotted line in the figure. The financial module and database are blocked outside the dotted line. In order to ensure the security of the data, the information between the various information points can be shared through the database connected to them.

Because there is objective public information, it is stipulated that IFC maintains global public information and each NBC maintains national public information. IFC maintains global public information, including some introductory and descriptive text, forms, and pictures. It introduces visitors to the company ’s current status and development, corporate culture, partners, important customers, backgrounds, and company products and opinions. , And can customize their own PCX online.

Ordinary page visitors can only access the public information part, and members of each information point can enter their relevant pages for identity management and query operations.

After logging in, the members of each information point enter their user names and passwords. After the system confirms that their identities are legal, they determine their department and job title. Due to the different authorities and management and viewing contents of different job titles in different departments, the system is making After the judgment, the required pages are dynamically generated and related permissions are set, so that the pages viewed by each member feel as if they are tailored for them, improving work efficiency, and also blocking some unnecessary content, increasing Out of security.

Referring to FIG. 14, the function of the global unified asset management center IFC is shown. Including: View the sales forecast of the National Business Management Center NBC, fill in the sales forecast of each NBC online, the system will store it in the database, according to which IFC can get a page that summarizes the sales forecast of the National Business Management Center NBC; The SDK of the production center issues procurement and production plans. After receiving the production plan, the SDK should send a confirmation with a digital signature to IFC. If there is a problem, IFC will promptly notify the SDK through the feedback page, otherwise the production will proceed as planned; manage the internals of IFC Finance, including various financial statements, account filling and management, etc., implementation should focus on issues of security, timeliness and identity authentication; manage global funds, obtain profits from business management centers NBC in various countries, and report to global production centers The SDK distributes profits and invests in new national business management center NBC to expand the system scale; manages IFC Internal affairs. All of the above can be achieved through the Internet.

The global unified asset management center, IFC, first confirms the identity of the visitor after logging in, and forbids unknown visitors to open the relevant page, and the above operations can only be performed after the identity verification is correct.

See Figure 15, which shows the functions of the National Business Management Center NBC. Including: make sales forecast, report detailed sales forecast list and forecast basis to IFC; transfer user service fee collected by user service center SCC or service fee obtained directly from users to IFC, domestic investment institutions , System integrator SI, service provider SP, and retain a part for internal operating funds; management of NBC internal finance on the website; implementation of user management in the region, such as answering user questions online, accepting complaints, processing user orders, viewing analysis User financial status, maintenance of user pages, etc .; management of NBC internal affairs; management of customization and distribution of products required by users, NBC comprehensively analyzes orders submitted by users online and sends a list of installation and distribution to the regional system integration center SIC .

Referring to FIG. 16, the function of the SCC of the customer service center is shown. Including: SCC signs a contract with the user, and informs the National Business Management Center NBC of the details of the post-signature agreement; collects the user service fee, and transfers it to the National Business Management Center NBC. After receiving the user service fee, the SCC connects through NBC's global unified database, NBC can immediately know the details of the service fee in order to make the corresponding processing; notify the system integrator SI to install the product for the user.

Referring to FIG. 17, the function of the user is shown in the figure. As an ordinary page visitor online (such as the company's homepage stomach. *****. Com), the consumer fills in the order and becomes a registered user of the system. The whole process of enjoying the monthly service is:

Generate a user page. The user's personal page mainly includes: the homepage of important information such as notifications; online technical support (such as a message board); a personal notification bar that automatically places any application and suspension of services; opinions and complaints And feedback; personal account inquiry; introduction of other services; hope to stop or suspend all or part of the services; apply for new services;

Login user page; View the details of the generated plan;

Sign a contract with the local user service center SCC;

Enjoy products and get distribution services in a three zero way.

With reference to Figure 18, the user's order filling is supported by the system's comprehensive solution customization generator (order filling processing system). If it is a new order, as shown in the flowchart on the left in Figure 18, the user can go online in a natural language through the company page Fill in or try to fill in the relevant information of the required products and services. After this page is submitted, the relevant content will be automatically saved in the background database, and then extracted by the integrated network exchange solution customization generator in the order filling processing system from the database. Customer demand information, generate a variety of comprehensive solutions to the user page for users to select, users can log in to the personal page to query and select, after the user selects a certain solution and signs with the local user service center SCC, the system is integrated Technical staff of the commercial SI and service provider SP will come to install and debug products for users.

In the above-mentioned whole process of enjoying services, users can also perform information feedback and modify services through personal pages (through comments, complaints, and feedback fields), as shown in the flow on the right in Figure 18.

Refer to Figure 19, which shows the functions of the Global Production Center SDK. Including: accepting production tasks, the SDK inquires through its pages, accepts the production plan issued by the global unified asset management center IFC, and carries out procurement, production and processing (identification is required before landing); shipping the product, according to IFC's instructions Send it to the SIC of the Regional System Integration Center and check the confirmation information on its page.

Referring to Fig. 20, the functions of the regional system integration center SIC are shown. Including: accepting the assembly and distribution tasks issued by the National Business Management Center NBC, assembling the product; shipping and sending the product to the user, and performing detailed registration on its page for the National Business Management Center NBC to grasp the service in a timely manner Results of the.

Referring to FIG. 21, the function of the system integrator SI is shown. Including: Helping users install products, SIC assembles and delivers products to users after receiving assembly and distribution tasks from the National Business Management Center NBC, and users confirm through their personal pages; they can also replace SCC and The user signs an agreement. The marketing model and profit redistribution mechanism of the issuance service of the present invention are applied to a global and regional operation management structure. Today, the rapid development of Internet technology, e-commerce is becoming an inevitable trend of future business development, and the recent emergence of the "e-home appliance concept in the age of the home network" has laid a strong foundation for the implementation of this invention.

Claims

Rights request

1. A business network system for product and service distribution, characterized by: including globally unified asset management center information points, global production center information points, national business management center information points, regional business management center information points, and user service centers Information points, regional system integration center information points, system integrator information points, service provider information points, and user information points; each information point is connected to the Internet through a network access device, and each information point is realized through the Internet Communication of product and service issuance; the international internet is also connected to a global unified database for storing interactive information of product and service issuance between information points.

2. A business network system for product and service distribution according to claim 1, characterized in that: said system integrator, user service center, regional business management center and national business management center are based on regional location or If the industries are set up hierarchically, the system integrators in the same area or in the same industry belong to their upper-level user service centers, and the user service centers in the same area or in the same industry belong to their upper-level E-domain business management centers. The regional location or regional business management center in the same industry belongs to the national business management center above it; the regional system integration center is set by country and belongs to the national business management center.

3. A business network system for product and service distribution according to claim 1, characterized in that: said network access equipment comprises a personal computer terminal, a mobile terminal, and a palmtop computer.

4. An implementation method for product and service distribution, characterized in that it includes:

The user independently customizes the product through the network access device; the product provider provides the user with the product in kind for free, the user and the product provider jointly own the product, and the service provider regularly provides users with services related to the product in kind ; And, the process by which the user pays for the service.

The method for implementing product and service distribution according to claim 4, further comprising the following steps:

A. Set up information points, including globally unified asset management centers, national business management centers, regional business management centers, national investment institutions, global production centers, regional system integration centers, and service provision Providers, user service centers, and system integrators, each information point is connected to the network through a network access device to form a system;

B. Handling the first profit flow from the user to the national business management center, the second profit flow from the national business management center to the system integrator, the second profit flow from the national business management center to the service provider The third profit flow of inter-business profit returns, the fourth profit flow from the national business management center to the national investment agency's profit return, and the profit from the national business management center to the global unified asset management center to the global production center. Fifth profit flow to Caigen;

E. Process the first service flow from the user service center to the service between users, process the second service flow from the service provider to the service between users, and process the third service flow from the system integrator to the service between users.

The method for realizing the issuance of a product and service according to claim 5, further comprising: processing a first flow of funds from a globally unified asset management center to a national business management center, and processing by each country The second capital flow of funds from the investment institution to the national business management center, the third capital flow of funds from the national business management center to the regional system integration center, and the national business management center to the regional business management center, and the customer service center. Fourth capital flow To.

The method for realizing product and service issuance according to claim 5, characterized in that: said profit flow further comprises a sixth profit that deals with the profit return from the user to the user service center to the national business management center Flow direction.

The method for realizing product and service distribution according to claim 5 or 7, characterized in that: the processing of the profit flow further comprises: a user applying for and customizing a service on a product provider's website, system settings and The user uses the charging mechanism corresponding to the product to determine and store information including at least the user identification code, service code, charging mechanism, charging method, and rate; the system calculates the service fee that the user should pay based on the above information, and The details of the service fee are reflected in the user's personal page; the user obtains the payment information from the personal page and pays the relevant service fee.

The method for realizing product and service distribution according to claim 8, characterized in that: the user applying for and customizing the service further comprises: the user signing an agreement with the product provider, first Become a regular user and then get the product provided by the product provider free of charge; and jointly own the product with the product provider in accordance with the agreement.

The method for realizing product and service distribution according to claim 5, characterized in that said processing of product and service information flow further comprises: a user applies for and customizes a service through a network, and a system planner according to the user according to the user The hardware configuration and related software configuration of the demand generation product are passed to the national business management center; the national business management center submits the integrated user sales forecast to the global asset management center via the network and makes an order; the global asset management center sends the order via the network To the global production center; The national business management center simultaneously issues an order to the regional system integration center via the network; and the system simultaneously prompts the user service center for the service information confirmed by the user through the network.

The method for realizing product and service issuance according to claim 5, characterized in that said processing of physical product flow further comprises: distribution by a global production center to a regional integration center in each country according to an order from a global asset management center Semi-finished products; the regional integration center receives user orders through the network and delivers the assembled products to the user.

The method for realizing product and service distribution according to claim 5, characterized in that the processing service flow further comprises: providing system installation services for users by a system integrator; and providing after-sales services for users by a user service center Services; and, services are provided to users by service providers.

The method for realizing product and service issuance according to claim 5, characterized in that: said global unified asset management center, through a page to view the national business management center The sales forecast filled out online; the procurement and production plan is issued to the global production center based on the sales forecast; the global production center sends a confirmation with a digital signature to the global unified asset management center after receiving the purchase and production plan; and, When a problem occurs, the global unified asset management center notifies the global production center through the feedback page.

The method for realizing product and service issuance according to claim 5, characterized in that: said national business management center, at the same time as reporting the sales forecast made to the global unified asset management center, Comprehensively analyze the orders submitted by users on the Internet and send a list of installation and distribution to the regional system integration center.

15. A method for implementing product and service distribution according to claim 5, characterized in that: said national business management center charges the user service fee collected by the user service center or the service fee obtained directly from the user, Proportionally distributed to system integrators and service providers; returned to domestic investment institutions; turned over to the global unified asset management center, and the globally unified asset management center distributed the surrendered profits to the global production center in proportion.

16. A method for realizing product and service distribution according to claim 5, characterized in that: said national business management center obtains details of user service charges through a database and processes them; and implements within the area under its jurisdiction. User management and implementation of internal affairs management of the National Business Management Center.

17. A method for realizing product and service distribution according to claim 5, characterized in that: the user service center signs a contract with the user, and informs the national business management center of the details of the post-signature agreement; collects a user service fee, and Register in the system database and transfer the user service fee to the National Business Administration Center; and, notify the system integrator to install the product for the user.

18. A method for implementing product and service distribution according to claim 5, characterized in that: the user fills in an online order as a regular page visitor and is registered as a system user; signs a contract with a user service center; Enjoy products and obtain distribution services in the three zero ways of zero cost of ownership, zero maintenance cost and zero upgrade cost; confirm through personal page; and, pay the service fee related to the enjoyed product to the user service center or to the national business management center.

19. A method for implementing product and service distribution according to claim 18, characterized in that: the user's personal page includes at least a homepage for placing important information; online technical support; any application for service and suspension of service Personal notification column of the situation; opinions, complaints and feedback; personal account inquiry; introduction of other services; hope to stop or suspend all or part of the services; and, apply for new services.

20. A method for realizing product and service issuance according to claim 5, characterized in that: said global production center queries, accepts, through a page, a production plan issued by a globally unified asset management center and purchases, Production and processing; send semi-finished products to the regional system integration center according to the instructions of the global unified asset management center; and, check the confirmation information from the regional system integration center on its page.

21. A method for implementing product and service distribution according to claim 5, characterized in that: the regional system integration center accepts assembly and distribution tasks issued by the National Business Management Center to assemble products; Send it to the user, and register the execution result of the service on its page.

22. A method for realizing product and service distribution according to claim 5, characterized in that: said system integrator accepts assembly and distribution tasks issued by the National Business Management Center to assemble products; and delivers the products to users And help users install the product; or provide guidance for users when customizing the product online.